Posts tagged with "Jamaican"

Bronx-based designer and stylist Mugzy McFly via 360 Magazine

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.  

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

Listen to his 360 MAG Podcast.

As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.

Lady London headshot press photo via Steph Paul for use by 360 MAGAZINE

Lady London – Lady Like: The Boss Tape

Trinidadian/ Jamaican American artist Lady London released her “Lady Like: The Boss Tape;” a series of her most acclaimed freestyles since she surfaced in the rap scene in 2018.

The New Jersey/ New York artist possesses a wide range of talents, from being a rapper, songwriter, poet, published author and educated woman, there’s not much that she cannot do. Her music reflects her drive, and “Lady Like: The Boss Tape” highlights all the best parts of her music.

This compilation of freestyles showcases London’s talent of freestyling, which gained her praise on social media. In her tracks, London remixes some iconic Hip Hop tracks and gives them her own flare. Featured tracks include “Lisa Story” ft. Dub Aura that samples “Get Me Home” by Foxy Brown and “Long Live Shamello” that remixes Busta Rhymes’ “Put Your Hands Where My Eyes Could See.” Check out the full tracklist below.

The popularity of London’s freestyles has gained widespread attention, earning herself co-signs from Cardi B, Nas, Timbaland and so many more. Sitting at 618k followers on Instagram, London has established a loyal fanbase that has supported her music through the years. Lady London continues to elevate the rap scene, and last year she released two standout singles; “Money Over” and “Never,” which is her most personal record to date.

Lady London is one artist that you will want to keep on your radar as we dive into 2022.

About Lady London

New Jersey-born and Los-Angeles based rapper Lady London is known for her rhythmic lyricism. While her mother was Jamaican and Father Trinidadian, her childhood was divided between East Orange, New Jersey and the Bronx, New York. Hip hop culture has been an integral part of her life, as her uncle was Chino XL, and she grew up inspired by artists like JAY-Z, Lil Kim and Whitney Houston. In college, London was on a pre-med path, but still expressed her love for the arts while putting on successful poetry shows. In 2018, she posted one of her poetry videos online, and the video went viral with 8-million plus views. After London obtained her Master of Science from Keck School of Medicine at USC, she also was accepted into the school’s medical program.

Ultimately, London put her dream of medical school in the past to chase her dream of music. She talks about the decision, stating, “everything changed, I figured I could always go back to school. Convincing my West Indian family was very interesting. They didn’t understand why I was willing to give up everything I had been working towards. I knew I had to do music, though. You can’t run from destiny.”

Moreover, London’s career has taken off since 2018. This artist has generated millions of views online with her own original music. Her single released in 2021, “Money Over,” accumulated 500,000-plus views on YouTube as the one and only Cardi B described London as “the most slept on” to social media. London serves as a SAVAGE ambassador for Rihanna’s FENTY. Giving a performance in support of Black Lives Matter at the BET Awards, London caught the attention of many, eventually becoming co-signed by Diddy and Revolt TV.

“There are multiple levels to me,” Lady London clarifies. “I’m not one-dimensional. I really take my craft seriously. I consider rap to be an artform—not a trend. I’ve studied cadences, timing, breath control, double and triple entendres, and syllables. It almost breaks down to an exact science. I pay attention to verbiage, semantics, and diction. I’m a connoisseur of rhythmical composition in its purest form. I’m just a boss.”

Lady London continues to prove herself in the rap world as a force to be reckoned with.

Lady Like: The Boss Tape Tracklist

  1. Viral
  2. Long Live Shamello
  3. Yikes
  4. Lemon Pepper, Wet
  5. Lady What, Lady Who?
  6. All I See
  7. Black Love
  8. Buss It/Ski
  9. Welcome To The Party
  10. You’re Still Mine ft. Makaela
  11. Reciprocity
  12. Girl Like Me
  13. Lisa’s Story ft. Dub Aura
golden sand flyer for use by 360 magazine

Pollen Presents Announces Golden Sand In Riviera Maya

Featuring Performances from 50 Cent, Fat Joe, Kelly Rowland, Lil’ Kim, Ludacris, Nelly, Sean Paul, Flo Rida, TLC, T-Pain

Four-Day Experience from January 12-16, 2022, Featuring Musical Performances, Pool Parties, Yoga, Snorkeling, and Much More

Leading technology company Pollen Presents has announced their first fully owned production today. Going by the name Golden Sand, the immersive weekend of music, exploration, and relaxation will take place on the luxurious beaches of Riviera Maya on the east coast of Mexico from January 12-16, 2022 for one unforgettable weekend in the sun.

Golden Sand boasts a hip-hop / R&B lineup for the ages with legendary artists taking to the stage throughout four days and four nights of unbeatable performances, pool parties, events on the beach, jungle adventures, yoga, snorkeling, and more. This will all be set across luxury accommodations at the Barcelo Riviera Maya resort with premium food & beverages included in the experience. The unique experience will eschew crowds at large festivals for something far more intimate, perfect for those looking to enjoy their favorite music in an environment with comfort and space.

Golden Sand will be headlined by an array of hip-hop, rap, and R&B icons from various eras including New York hip-hop legend 50 Cent, the iconic group behind the hit songs “Waterfalls” and “Creep” TLC, Grammy-winning singer and songwriter Nelly, Atlanta megastar and rapper Ludacris, prolific Jamaican dancehall artist Sean Paul, Destiny’s Child singer Kelly Rowland, undeniable hitmaker and vocalist T-Pain, Brooklyn rapper and the original queen of hip-hop Lil’ Kim, Bronx hip-hop artist and music industry veteran Fat Joe, hit making maestro Flo Rida, an array of DJs and hosts to keep people moving throughout the experience, and more to be announced.

Beyond the music itself, attendees can also snorkel in the tropic shores of Riviera Maya, soak up the sun at the Barcelo’s eleven swimming pools, catch a wave on a FlowRider surf machine, eat their way through over a dozen restaurants across the resort, get a massage at a 10,000 square feet U-Spa Wellness and Fitness Center, pump some adrenaline through thrilling activities like ziplines, ATVs, and Go-Karts, play basketball or tennis at the Barcelo courts, or relax with meditation and dance classes in a one-of-a-kind destination setting.

Additional activities that can be booked directly through the resort include scuba diving classes, diving trips, jet ski excursions, deep-sea fishing, sunset boat parties, cenote excursions, day trips to Xcaret Park, hiking the ruins of Chichen Itza, and more. The area is also filled with delicious international cuisine, which includes Caribbean and teppanyaki grill, French bistros, buffets, traditional Mexican food, and much more.

Perched on the Caribbean coastline on Mexico’s northeastern Yucatán Peninsula, Riviera Maya is a place to be envied. Known for its abundance of all-inclusive resorts and endless palm tree lined beaches, epic nightlife, and delicious cuisine, it’s a short drive from Cancun International Airport and traveling distance to Tulum. Golden Sand will take place at the Barcelo Riviera Maya resort, spread across the Maya Riviera, Maya Beach, and Maya Caribe.

Golden Sand is Pollen’s first fully owned venture and a product of their ability to identify the wants and needs of their core demographic. Golden Sand will offer attendees an immersive, curated entertainment experience; allowing them to reconnect with their favorite artists in an unparalleled tropical location.

For more information about the event, including payment plans, package upgrades and FAQs, visit the official website to stay up-to-date with the latest in lineup, pricing, and event news.

Artist Lineup (A – Z)
50 Cent
Fat Joe
Flo Rida
Kelly Rowland
Lil’ Kim
Ludacris
Nelly
Sean Paul
TLC
T-Pain

About Pollen
Pollen is a technology company building, curating, and delivering the best experiences for members all over the world. Members enjoy these experiences together with the people they love, creating stronger relationships and unforgettable memories. Members immerse themselves in multi-day itineraries that combine live entertainment, parties, and relaxation time in more than 50 popular destinations. Members can discover and book these experiences exclusively on pollen.co and the Pollen app. Pollen has already launched experiences with mega stars like J Balvin, Marshawn Lynch and Ozuna.

Only Fanz by Sean Paul feat. Ty Dolla $ign artwork via Nina Lee at the oriel co for use by 360 Magazine

SEAN PAUL × TY DOLLA $IGN – ONLY FANZ

SEAN PAUL DEBUTS NEW SINGLE “ONLY FANZ” FEATURING TY DOLLA $IGN

LISTEN & WATCH “ONLY FANZ” HERE

Today, Multi-Award-winning international superstar Sean Paul unveils ”Only Fanz,”featuring Ty Dolla $ign, a captivating dancehall banger empowering woman who creatively earn their living. Demonstrating Sean‘s versatility and range, “Only Fanz” pairs first-class production with two of music most prolific artists, known for their undeniable hooks and melodic vocals.

Directed by Myles Whittingham, the clever, just under three-minute visuals find Sean Paul & Ty Dolla $ign pulled into the vast possibilities of the web, mesmerized by the beauty and talent of the surrounding video stars.

LISTEN & WATCH “ONLY FANZ”HERE

“Only Fanz” is for all the independent women who know their worth and empowering all the independent women who work hard to make their money,” says Sean Paul“The single also features Ty Dolla $ign, who I respect immensely. Its been amazing to work with him. He was the perfect addition, knocked out his verse in no time and sent it back.”

Ty Dolla $ign shared mutual adoration adding, ”I’m honored to work with a legend like Sean Paul, man! He’s a true hit maker and I hope you all love this song as much as we do!”

Throughout his career, Sean Paul has carved a home for himself while championing dancehall, as being an artist with a unique sound, look and passion. His ability to show the power and unity in music through various collaborations, across many genres has catapulted his career over the years on various charts, awards and with an enormous fanbase. Effectively Sean has brought that same concept back to his own genre and collaborated with some of his colleagues in reggae and dancehall, highlighting that together we can also make great music.

This year, he released Live N Livin, a collaborative celebration of his Jamaican heritage and dancehall roots in which Sean trades the mic with Buju Banton and Mavado. Dancehall can be stereotyped as a competitive, macho space where sound clashes are king, but Live N Livin is meant to emphasize what’s possible when unity is the goal. “We don’t need to divide our fans to attain the rotations on the airwaves or streams,” Sean says. “I hold this album very dear to my heart because it shows the effort of collaboration over confrontation.”

He’ll bring that spirit to the rest of his 2021 releases, too. Stay tuned for more from Sean Paul soon.

album cover by easy star records for use by 360 Magazine

JESSE ROYAL – ROYAL

JESSE ROYAL DROPS NEW SINGLE NATTY DREAD FROM HIS UPCOMING SOPHOMORE ALBUM ROYAL

The revered Jamaican artist Jesse Royal gears up for his anticipated sophomore album Royal with Natty Dread, his fifth song reveal from the 11-track release out June 11, 2021 via Easy Star Records.“Although we argue and we fight, everything gonna be alright. Dem tell you this and tell you that but you always have my back. You love the Natty Dread,he professes on his new song. As he confesses his devotion for his Queen on this ride-or-die anthem, his rugged and smooth lyrics ride over the infectious dub rhythm, produced by Sean Alaric.

The messages on Jesse Royal’s forthcoming album Royal are rich and conscious, possessing the fervor of reggae and Rastafari at its core while mixing in elements of dancehall, dub, afrobeats, jazz and hip-hop. It is the music of today in Jamaica. Prior to Natty Dread, Royal recently unveiled songs from the LP, including Dirty Money feat. Stonebwoy, Rich Forever feat. Vybz Kartel, Lion Order feat Protoje and Natty Pablo.

The Royal LP follows his debut album Lily of Da Valley, which held the #1 position for six weeks on the Billboard’s U.S. Reggae Album chart. Royal also features guest vocals from Kumar, Samory I and Runkus, and production by Jesse Royal himself, Natural High, Dretegs, iotosh, Yared Lee, Romario Bennett, Wayne Thompson and Sean Alaric. Alaric, who recently earned a Grammy for his contribution to Koffee’s Throne, lent his beat production on over half of the Royal album.

To celebrate the launch of the new album, Jesse Royal will perform LIVE in Wynwood on Saturday, June 12 in Miami, FL.

Pre-order Royal HERE.

Protoje – Same So

“Same So,” the new single and video by Protoje, is the GRAMMY-nominated artist’s first solo release in over a year, out today, July 16th via In.Digg.Nation Collective/Six Course/RCA Records. Listen/Watch “Same So” HERE.

Protoje’s leading track, produced by Sean “Ziah” Roberts and himself, is an early look at his forthcoming major label debut album, which will be available for pre-order on August 6, 2020. Since earning a nomination from the Recording Academy for Best Reggae album in 2019, fans have eagerly awaited Protoje’s highly-anticipated follow-up to A Matter of Time.

Protoje’s new flirtatious anthem, “Same So,” is about the thrill of a new crush, the longing to express feelings and the hopes for reciprocation. Directed by JRDN MARS, the beautiful video is a backdrop for the sweet and innocent lyrics with a stylized montage of colorful images of nature and the promise of a new and shared love.

“I wrote this song just being in a situation and feeling ‘a type of way’ about someone – but because of the type of relationship, there are things I can’t do or say. However, at the same time, I’m hoping that she feels the same way for me regardless. This video was one of the easiest shoots I’ve ever been a part of. I honestly just did and followed everything Jrdn Mars asked of me because I trusted his vision. The lead actress Celene was a dream as well and it’s a different side and very original video especially in the Jamaican space,” Protoje says.

As one of the leaders of the “reggae revival” movement, according to VOGUE, Protoje continues to build his presence as a musical icon. Performing on stages worldwide to promote his previous releases, plus rocking his national TV debut on The Tonight Show Starring Jimmy Fallon were milestones for the seasoned veteran artist. This year, Protoje elevated his influence by signing a major label deal with RCA Records in partnership with Six Course Records. In conjunction with the RCA alliance, Protoje brokered individual album deals for himself as well as his rising female artists Lila Iké and Sevana. Lila Iké rolled out her debut EP to critical acclaim, while fandom for Sevana is contagious with her new EP on the horizon. Protoje will round out the trifecta of releases with his next album, chock full of feel-good vibes slated for later this summer.

In tandem to this industry accomplishment, Protoje is making an impact in his own community, from Jamaica’s youngest GRAMMY winning star Koffee shouting him out as one of her influences in her breakthrough anthem “Toast” to collaborating with the island’s biggest names and brightest prospects. Last summer, he teamed up with Jesse Royal on “Lion Order.” Protoje traded verses with Agent Sasco (Assassin) and Lila Iké on his “Not Another Word,” a lyrical call-to-action to fix broken systems of poverty, climate change, and social injustice in the world. In Nov 2019, he also produced an all female compilation Rock & Groove featuring four emerging Jamaican artists (Lila Iké, Sevana, Naomi Cowan and Jaz Elise), which resulted in their stellar BBC 1xtra live performance featuring all the ladies on International Women’s Day, shot at Protoje’s studio headquarters The Habitat. The latest joint effort from Protoje is a reunion with long-time collaborator Chronixx for RCA labelmate Alicia Keys “Underdog” Remix .

Stay tuned for more announcements on Protoje’s forthcoming album.

Listen/Watch “Same So” HERE.

Follow Protoje: Instagram | Twitter | Facebook | YouTube

Kris Yute, 360 MAGAZINE

“I Did It” Music Video

Brooklyn-based, Jamaican-born recording artist Kris Yute’s song “I Did It” took TikTok by storm. The track even garnered the attention of his longtime friend, “You” and “Gossip Girl” actor Penn Badgley, who posted a video of the two of them dancing to it on Instagram. Today, Yute released the official music video for the breakout hit, featuring an appearance from Badgley himself.

The “I Did It” video is vibrant, featuring collages and animation by its director Lonewolf, and was filmed in quarantine by Yute himself. To make the collages, Lonewolf pieced together imagery from dozens of vintage magazines from the 1960s and 1970s.

“This song is mostly a celebration of personal accomplishments and a reflection of the long journey and struggle it took to get there. Sonically, I feel like I figured out a way to bring all my influences together. This video is another accomplishment to add to the list and Lonewolf executed the vision 100%,” Kris explained.

On directing during a pandemic, Lonewolf said “Even though the crazy times that we’re living in makes it hard to be a director, this process turned out to be really fun and challenging for me. To create a whole world through images and objects that matched the tone of the song turned out to be one of my favorite forms of mixed media and bittersweet to finish. Bouncing ideas with Kris and his team to create his first visual has been a learning experience and a pleasure.”

Purchase/stream “I Did It” here and watch the official music video here.

FOLLOW KRIS YUTE: Instagram | Twitter | Soundcloud

Auvere – Gold Jewelry

Carribean-American jewelry designer Gina Feldman Love, who is the Co-Founder of Auvere, a handcrafted gold jewelry line (22k and 24k pure gold). It aims to bring the ancient beauty of pure gold to the mainstream, empowering women to buy pure, high-karat gold pieces that they love–and can also make for a good financial investment.

Below, Gina breaks down the pros and cons of 10k gold which is just 41.7% gold all the way up to pure 99.99% gold.

  • 10 karat gold.  10 karat gold contains the lowest amount of gold that can be sold legally in the United States as “gold” — 41.7%.  Since it is mostly alloy, it has a silvery appearance and is highly susceptible to oxidation.    
    • Pro:  It costs less than some costume jewelry.  
    • Con:  With less than 50% gold content, it’s hard to call it real gold. It is not hypoallergenic, may trigger skin allergies and is very likely to oxidize and blacken over time.
  • 14 karat gold.  14 karat gold is 58.3% gold. The remaining 41.7% consists of alloys such as copper and silver.  It’s probably safe to say that 14 karat gold is the most common rate of gold jewelry sold in the U.S. because it is very hard and relatively inexpensive due to the high alloy content.    
    • Pro: It is hard, holds pronged gemstones extremely well and is relatively inexpensive.
    • Con: It it is likely to suffer from oxidation and blacken over time. 14 karat gold may also trigger skin allergies. 
  • 18 karat gold. 18 karat gold is 75% pure gold and 25% alloy.  What makes 18K gold popular among jewelers is that it possesses a richer gold color than 14 karat gold because of higher gold content but is hard enough to hold gemstones in tiny “high-rise” prongs.  
    • Pro: 18 karat gold contains a sizable gold content, which makes it more lustrous than 14 karat gold. It holds pronged gemstones well and is used by top jewelers.
    • Con:  Because 18K is used by many top jewelers who charge margins in excess of  300% of the cost to make, you pay a lot more money for a lot less gold than you would if you purchased 22 and 24 karat gold from trusted direct-to-consumer brands.
  • 22 karat gold.  22 karat gold is 91.67% pure gold. We love it because of its high gold content and delicious golden hue.  On top of that, 22K gold is strong enough to make everyday jewelry that holds gemstones (just not in prongs). 
    • Pro:  Almost 92 percent pure gold in every piece. Lustrous yellow color when compared to 14 and 18 karat gold.  Hard enough for every day use.
    • Con:  For those used to the subtle gold color in 14 and 18 karat gold, the deep yellow hue of 22 karat gold may be too much gold. But once you get used to the true color of gold, it is hard to go back.
  • 24 karat gold.  24 karat gold is the big daddy of solid gold jewelry.  Containing 99.99% pure gold, it is incredibly precious, rare and soft when compared to 14 or 18 karat gold.  But it’s the rarity and softness that makes for very special jewelry — pieces that mold to your form over time.  If you are someone who never takes off your jewelry or you put your jewelry through its paces, then 24 karat gold may not be for you.  But if you love the idea of wearing something rich, rare, pure and with more inherent value than 14 and 18 karat gold, then consider 24K. 
    • Pro:  24 karat gold is the richest and rarest form of gold jewelry possible.
    • Con:  It is soft.  Not so soft that you can’t wear it. But soft enough that you have to take some care when you wear it.
Buju Banton, 360 MAGAZINE

BUJU BANTON – GANJA MAN

HAPPY 4/20!!!

If you’re planning a 4/20 rally at the spot, Buju Banton will supply the tune.

Add GANJA MAN from the legend, Buju Banton, to your 4/20 playlists and round-ups.

LINKS

http://bujubanton.me/ganjaman

shop.bujubanton.com 

OR REPOST FROM BUJU BANTON’S INSTAGRAM

Lila Iké – I Spy

One of Jamaica’s fastest rising stars Lila Iké storms into 2020 with “I Spy,” her first single and video this year. Watch/Listen to “I Spy” HEREOn the heels of her freshly-inked signing to RCA Records—in conjunction with In.Digg.Nation Collective and Six Course Records —“I Spy” is Lila Iké’s inaugural single through the major label and serves as a prelude to her debut 7-track EP The ExPerience, which will be released May 15.

The making of “I Spy” was an organic process which is akin to how Lila naturally creates. IzyBeats, who earned a GRAMMY award for his contribution to Koffee’s “Toast,” is at the helm of the song. “When Izy played the beat in the studio I just heard this ‘chek, chek’ and then this specific drum pattern that is familiar in Jamaican culture, so I started pacing the room and singing the chorus ‘I Spy, I Spy.’ Izy was like ‘Oh my god, that is it!’ I felt his energy, so it pushed me to go further and it blossomed into what it is today. I am really excited how it turned out and confident it will open new markets for me. It is going to be beautiful.”

The accompanying video is directed by Danny Williams and was filmed in Kingston, Jamaica with cameos from her crew including labelmate Sevana, Jaz Elise and Naomi Cowan.

Also joining Lila Iké on her anticipated EP The ExPerience is a cast of Jamaica’s most in-demand producers. Phillip “Winta” James, known for his work with Protoje, Nas & Damian “Jr. Gong” Marley and Mortimer, produced “Forget Me” and “Stars Align.”  A trio of the island’s most promising young beatmakers, Ziah x JLL x Iotosh, are responsible for “Solitude.” Behind the boards is also GRAMMY-nominated artist Protoje, who executive produced The ExPerience, and is credited for crafting the sound of “Thy Will,” which is influenced by Sly and Robbie’s “More Baltimore.”

In 2019, the multi-talented Lila Iké ascended through a string of songs that fused contemporary reggae with elements of soul, hip-hop, and dancehall. “Where I’m Coming From” (produced by Kasadie “Caspa” Jones) and “Second Chance” (produced by Alfred Simpson) were two pivotal songs that put the songstress on the map. Both tracks will be featured on her upcoming EP. With only a handful of singles under her belt, she has earned critical acclaim fromComplex, BBC 1xtra, NYLON, Flaunt, Essence, The FADER and Refinery29 as an artist to watch. While on tour with Protoje, she left a lasting impression on audiences at Reggae Sumfest (Montego Bay, Jamaica), and BRIC’s Celebrate Brooklyn! (NYC, USA), plus she commanded the spotlight on Europe’s most-coveted reggae stages, including her own primetime slot at the genre’s largest worldwide festival Rototom Sunsplash (Benicassim, Spain).

The spotlight shines brighter on Lila Iké as she pivots from Jamaica’s independent singing sensation to global superstardom guided by her natural talents, co-signed by In.Digg.Nation Collective, Six Course Records and RCA Records. Lila Iké’s endearing tone can be felt in every word she sings, displaying equal amounts of vulnerability and dominance in her signature vibrato. While her early hits are foundational elements of her debut, The ExPerience is lush with a wave of new anthems that tread through the thick, potent smoke of introspection and intimacy. “Solitude” relishes silence and peace-of-mind in a sea of a wobbling bass and whisks of guitar and violin. On “Stars Align,” Lila Iké creatively juggles relationships as a metaphor for music-making while spraying her lyrics like a fresh coat of paint on Winta James’ “Bout Noon” beat, originally sung by Protoje.

“It is an experience of me, showing my versatility and the different tones, values and vibes of a woman,” Lila says about her debut EP. “This is a mixture of songs influenced by reggae, but it does not define the sound. It has trap dancehall on “Where I’m Coming From” and soulful vibes on “Forget Me.” It gets sweet and jazzy on “Stars Align” and “I Spy” has this reggaeton and pop feel. It is a beautiful time for this kind of music to come from Jamaica, we are showing people there is no linear way of anything,” declares Lila Iké.

Lila Iké will reveal the artwork for her debut EP The ExPerience at a later date.

Her new single “I Spy” is available now on all platforms.

(Photo courtesy of Nickii Kane)