The Fresh Prince of Bel-Air, the beloved classic, is celebrating its thirtieth anniversary with a fresh new line of streetwear. The collection includes clothing that showcases the nostalgic era of the nineties with bold and colorful designs. Inspired by the show, this collection will transport you back in time.
This unisex collection offers a variety of shirts, pants, jackets, and accessories all with different fun and unique patterns. You can even get your hands on a Fresh Prince facemask to stay safe in style – which is one of 360 MAGAZINE’s favorites in the line. The clothing and accessories range from $15 to $200 so everyone can find something fresh to rock.
Some highlights of the line include a bright, blue varsity jacket that says “Fresh” across the front, perfect for channeling the energy of the Bel-Air Academy halls. There is also a color block t-shirt and sweatpant set that combines the fashion of the ‘90s with a common 2020 streetwear style.
There is even a limited edition crate series for $55 that comes with a ‘90s graphic tee, a pair of logo socks, a graffiti print beach towel, an exclusive air freshener, and a license plate enamel pin. You can choose the three crate option to get two more crates of similar goods to be shipped in October and December. If you buy the three crate plan you receive a free ornament to keep the swag going into the holiday season.
This “Who God Da Jazz?” collection was inspired by the prince, Will Smith, and DJ Jazzy Jeff, his music partner. This is the second collection featured on the website, the first being “Frressh Essentials.”
DJ Jazzy Jeff commented on the excitement of the collection in a press release by Chantel Muentes at Berk Communications. “Very rarely do television programs have such a significant cultural impact 30 years after its release, but to generate this type of excitement in 2020 is really a testament to the fans,” Jeff said. “This is really a celebration of a legacy and it’s incredible watching the series evolve into a fashion brand and influence an entirely new generation.”
Along with the clothing collection, Will Smith announced on his Instagram that a “real Banks family reunion is comin’ soon” and will be available on the new streaming service HBO Max.
This reunion isn’t the only premiere fans are anticipating. According to a youtube video posted by Smith he “closed the deal with Peacock with an unprecedented two-season order” that will reboot “Fresh Prince.” A fan of the show, Morgan Cooper, created a viral video in 2019 that showed the potential of a reboot. He will write and direct the reboot and Smith will be present as an executive producer along with a few others.
This line is perfect to get a fresh style just in time for fall. With the release of both the reunion and reboot coming soon, this is the perfect time to splurge on merchandise and channel your inner fresh prince. Although the style of the ‘90s has never truly faded from fashion, it’s making a full-force comeback with these unique streetwear styles.
Isabella Laws, the General Manager of Tammy Hembrow’s Saski Collection, shares her insights, experiences, and aspirations related to working in the fashion industry, and particularly with the up-and-coming Saski brand.
How did you first get involved with the fashion industry?
I’ve actually been working in the fashion industry since my first job when I was 14 years old! I worked in retail for 10 years before Tammy hired me to work at Saski Collection. Ever since I was a kid I have been obsessed with fashion and knew it was where I was going to end up career-wise.
What makes the Saski brand unique as compared to other athleisure clothing brands?
Something that’s different about Saski Collection is that all of our collections are limited edition capsules. Whenever we launch a collection it’s only available for a limited period of time and then we move on to the next – Tammy’s constantly designing new pieces for Saski and we launch new collections almost every month.
It’s incredible that the exclusive Saski Collection sold out within 12 hours and it was only launched around 3 years ago. Which factors led to this success?
When Saski launched back in 2017 we did sell out almost immediately! I think the reason for our initial success was Tammy saw a gap in the market and designed pieces she loved that she couldn’t find anywhere else. She was wearing everything for months before the launch and the demand really built up.
What are some of the most pressing issues within the fashion industry, and how do you work to improve them through Saski?
Sustainability is a huge issue facing the fashion industry and is something that we’ve put a huge focus on at Saski Collection. One of the biggest issues is “fast fashion” – clothes that are made cheaply and in bulk to meet consumer demands. Saski prides itself on offering limited-edition capsule collections that are made ethically with our hand-picked ethical manufacturing partners. All our collections are made in limited quantities to ensure there is no wasted product. As well as this, all of Saski Collections’ packaging and post bags are biodegradable. Of course, there is always room for more and we hope to continue to work on improving our environmental footprint as we grow.
What have been some of the key challenges that come with management?
At Saski Collection we have a really close team. We’re all very collaborative and open with one another which makes for a very comfortable environment for everyone. However, a lot of the team are very close friends (including Tammy and I specifically) – and a challenge I’ve had to work through since becoming General Manager is making sure I can differentiate between work and friendship. In saying this, this is something that my team has been very good at, and we are all very transparent with each other which has resulted in us only growing stronger.
Who has/have been the most supportive person/people in your life that has/have allowed you to reach your achievements?
My dad (Brett), my partner (Morgan), and Tammy. My dad was a single parent, he brought me up all alone, drove me to and from school every day, put me through university, and has just overall been the driving force behind my entire life. I’m so lucky to have him.
I’ve been with my partner Morgan for almost 10 years and he has definitely been one of my biggest supporters since the day we met.
And, of course, Tammy, who hired me back in 2017 when I was fresh out of university with no experience. Her guidance and support have been hugely important to me and I never would be in this role now without her believing in me.
What is your favorite or most rewarding part about helping to run an athleisure brand?
Seeing something go from an idea in Tammy’s mind and watching it come to life. My favorite part of my job role is design meetings with Tammy. We have such a similar taste and it’s so exciting to see what she comes up with and then working through the process of fabrics, colors, and sampling to get the final product.
How have the donations from your proceeds sparked real social change in women and children around the world?
We’re so excited to now be working with i=change, which means that $1.00 from every sale on saskicollection.com will go to a life-changing product. Customers can choose from three sustainable charities to donate to when checking out. This gives us a chance to give back to those who need it most.
The three charities we have partnered with are:
UN WOMEN, to end violence against women
National Breast Cancer Foundation, to prevent women from dying
My Room’s Children Centre, support children, and their families
We’re so passionate about these projects and are excited to be able to give our customers the chance to choose where our donation goes when shopping with us.
How do you and your team plan on expanding the Saski brand, and if so, to which kinds of customers?
Tammy has huge plans for Saski Collection and how she wants to expand upon our existing collections and customer base. I don’t want to give too much away at the moment, but we’ve already moved from athleisure to our first swim range in late 2019, as well as our most recent ‘mini’ and ‘unisex’ collection which sold out in less than 2 minutes. There is definitely lots of room for us to continue on expanding Saski and we’re looking forward to showing more of that in the coming months.
Actress and philanthropist Bella Thorne aligns with hemp clothing line DRIHP
Actress and philanthropist, Bella Thorne aligns with clothing line DRIHP. In addition, influencer Rachel Cook and model and social media personality, Jay Alvarrez have come on board as Brand Ambassadors for the new environmentally-safe hemp line. The line officially launched Saturday, May 30, 2020 on their website. DRIHP was founded by millennial entrepreneur, Luke Dandrea, who is also the founder of the revolutionary hemp flower, hemp seed and hemp crop insurance company, Clone Connect.
DRIHP is more than eco-friendly hemp apparel; DRIHP is a movement that Dandrea hopes will be a launching pad to help save the planet! With its multiple uses, Dandrea’s mission is to educate the consumer one product at a time on how industrial hemp is the game changing component in the science of global warming. One of the many uses of industrial hemp is textiles, which is what DRIHP is focused on. The fibers from the stalks of a hemp plant create eco-friendly hemp apparel and the H in DRIHP stands for Hemp. DRIHP textiles use 1/20 of the water that is required to grow and process traditional cotton fabrics. The line will carry men and women’s clothing and accessories. DRIHP is currently giving away 20,0000 breathable and stylish hemp face masks to customers that go to the website and sign up.
When Dandrea wanted to build out the idea of launching the first major hemp apparel and accessories brand, he approached Barrett Wissman, Chairman of IMG Artists and principal of the social media management firm Two Pillar Management to build out and manage the company as well as engage his higher end talent such as actress Bella Thorne and influencers Jay Alvarrez, and Rachel Cook to be the first ambassadors for the brand.
Stated Wissman, “It has been an honor to help build out a company that is not only launching a new, cutting-edge fashion brand, but one that is at the forefront of a new environmental movement.”
Thorne a long-time cannabis enthusiast is the co-founder of her own very successful cannabis and CBD brand line called Forbidden Flowers, which launched through Glass House Group in October 2019. Understanding the history of hemp, she thought it was important to jump on aboard to this project to help educate her fans, etc. about the environmental benefits of hemp and clear up some of the misconceptions of placing hemp in the same category as cannabis.
“It’s important for me to use my voice to spread the beauty and knowledge of this world. It was mind blowing to find out that so many people when you discuss hemp put it in the same category as cannabis,” stated Thorne. It was crazy to watch how their minds would automatically shut down to the concept. When Luke approached me about DRIHP, I was like, yes, yes… Let’s save the planet dude and let’s educate the world on this wonderful, amazing product, that we can make clothes out of, build houses with, eat when we are hungry, the uses for it are virtually limitless! Hemp is the answer to saving the planet and I am stoked to be able to play a small part of that education. If you can change one person’s mind… you can help change the world.”
“Bella bleeds authenticity and so does the brand. She caught on immediately. Jay set the foundation early on and realized his platform was ready to learn about environmentalism,” stated Dandrea on the collaboration with Thorne and Alvarez.
About Bella Thorne:
Bella Thorne is an actress, best-selling author, director, philanthropist musician and entrepreneur. She entered the entertainment business at six months of age and now at twenty-two has amassed an empire that stretches from acting to various entrepreneurial ventures and philanthropic endeavors that have set her apart from your normal millennial entertainer. Her unapologetic authenticity and ability to be raw with her fans has generated a loyal and diehard following on her social media pages, which consists of 23M on Instagram, 6.8M on Twitter, 542k subscribers on YouTube. She is a force to be reckoned with and is just getting started. Follow Bella Thorne on Instagram.
About Jay Alvarrez:
Jay Alvarrez is a cinematographer, photographer, model and social media personality. Born in Oahu Hawaii, the 25-year-old has turned himself into an impressive brand on Social Media. As a model and extreme sports enthusiast, he has grown an impressive fanbase throughout his mind-blowing videos on YouTube, in which he is jumping out of airplanes, driving rough breathtaking landscapes and often teams up with other influencers or superstars like Kygo or Alexis Ren. With way more than a 100 million views on some of his or his clients’ YouTube videos. Alvarez is definitely one of the biggest male influencers in social media right now and the main face for campaigns with Coca Cola, Armani, Hyundai, Omega Watches and many others. He not only appears in their campaigns, but he is also a creative director shooting the campaigns as well. Follow Jay Alvarrez on Instagram.
About Luke Dandrea:
Serial Entrepreneur, Luke Dandrea, first started solo in his garage with his laptop controlling the majority of plant sales in California based off of a top Digital Marketing company for lead generation that he formed. The garage turned into an office when the farm bill passed, opening up access to sell into the majority of the US. His passion and leadership in devoting his life to educating hemps benefits quickly turned him into a force to be reckoned with. He landed the main speaking role at an international hemp convention and foresaw that industrial hemp will be the way of the future, which is why DRIHP Hemp Apparel’s vision became a quick reality. He stands by the saying “it’s not about selling a shirt; it’s about educating all of the benefits of hemp. Hemp can save our planet and I won’t stop until realization of the masses is apparent” It doesn’t hurt that he controls the branding strategy for DRIHP which is what he feels is his strong suit. It’s a rarity to go 3/3 on an entrepreneurs first companies, but his passion and purpose have always been the north star, and it’s showed to pay off.
DRIHP is an industrial Hemp, environmentally safe apparel line founded in 2020 by entrepreneur Luke Dandrea. The H in DRIHP stands for Hemp and it’s called DRIHP because Hemp uses 1/20 of water compared to cotton to grow and process. In addition, a Hemp plant is the fastest CO2 to biomass conversion tool. In fact, one acre of Hemp produces more of the air we breathe than 25 acres of trees. Most products made from wood can be made from Hemp, which would reduce deforestation. DRIHP is more than apparel line… it is a CONCEPT of Life. It’s not about selling a shirt; it’s about educating that masses that Hemp can make for a better world When something is so new and or “reborn” such as Hemp, it requires those who understand to educate. DRIHP’s mission is to seek out people with impact who have an authentic passion for the movement to help educate the masses and save the planet! Follow DRIHP on Instagram.
TikTok star Josh Richards is using his influence to advocate for change.
Influencer and TalentX Entertainment co-founder Josh Richards is launching his new line of clothing and accessories: a brand called Buddy’s Hard in partnership with Moby Dick Unlimited. The launch will kick off on Wednesday, June 2nd at 3 p.m. EST.
As a social media creator, Richards is aware that the responsibility he and his peers carry has never been greater – especially during a time such as this. In an effort to use his influence to push for positive change, Richards is offering an exclusive “Buddies Stronger Together” hoodie for the first 72 hours after the kickoff, with 100% of his proceeds from the hoodie sales to be donated to the NAACP.
Richards and the rest of the team at TalentX Entertainment hope that his fans will step up to support equality with a “Buddies Stronger Together” purchase. “Together we are stronger; together we are unbroken; together we can do anything,” he said. TalentX CEO Warren Lentz profoundly agrees. ”The folks at TalentX are excited to partner with Josh and Moby Dick Unlimited to use his influence for good and fight for equal rights,” he said. “Influencers carry a massive responsibility with the sway (pun intended) they have in society and Josh doesn’t take that lightly!”
“Now is the time for influencer merchandise to make an impact in the world and not just be another revenue stream,” said Moby Dick Unlimited CEO Brandon Fuss-Cheatham. “We are proud to work with TalentX and Josh Richards in implementing this philosophy and spearheading this movement.”
On November 1, True Religion announced that its board of directors has appointed board member Chelsea A. Grayson as its interim chief executive officer, following former CEO John Ermatinger’s decision to retire from the company. As a result of that appointment, Ms. Grayson will step down as the chair of the Audit Committee but will continue to serve on True Religion’s board of directors.
“As a board member for the past year, Chelsea has been instrumental in helping True Religion evolve the brand,” said Gene Davis, chair of the True Religion board, “We are fortunate to have someone of Chelsea’s caliber and experience step up to lead the company as we continue to innovate our products and customer experience. In addition, we would also like to recognize and thank John for his incredible leadership and dedication to the brand.”
Ms. Grayson said, “As a Los Angeles native, I am honored to have been chosen to lead an iconic brand like Los Angeles-based True Religion. I look forward to continuing the momentum started with recent initiatives like adding Bella Hadid as a millennial face of the brand and our partnership with global sports juggernaut, Manchester United.”
While Ms. Grayson serves as interim CEO, True Religion intends to conduct a process to identify a permanent CEO.
Before joining True Religion’s board of directors last year, Chelsea Grayson was the CEO and a board member of American Apparel. She also sits on the board of directors of Delta Dental of California (where she is a member of the Nominating & Corporate Governance Committee), and the advisory board of Marca Global.
Lil Yachty announces on Instagram that he will be selling his entire Supreme collection and a portion of his designer wardrobe on Grailed.
He wants to give fans an opportunity to own some of the most sought-after Supreme pieces and rare collectibles from Raf Simons, Saint Laurent, Gucci, Margiela x Converse, Gosha and more – items they couldn’t otherwise find or buy and at prices they can afford.
Grailed wants to provide their users and Yachty’s fans with an intimate glimpse into his world so they can put themselves in the shoes of an icon. Yachty has always been very engaged with his fanbase and now he’s furthering that by giving unprecedented access on the platform he knows will speak to them directly.
“I think it’s all about individuality. There’s always that one out of the bunch that’s just destined to be different. I had red hair in 11th grade. There’s always someone who dares to be different, like Andre 3000, Young Thug and myself. I remember people used to laugh at my hair. You got the people who follow the trend and then you have the trendsetter. Regardless of everything else going on, they do what they want. I never dressed to impress anybody. I’m flashy, but I don’t wear anything in the hope someone else likes it. I wear what I want to wear because I just like to wear it.”
The collection is live on grailed.com for a preview. Yachty’s sales drop date is Monday August 27th.
The Weeknd + A BATHING APE® (BAPE®) announces August 4th as the official launch date of their highly anticipated multi-product capsule presented by Official Issue XO, exclusively available at BAPE® stores, BAPE®.com, shop.theweeknd.com and us.bape.com.
Initially teased during The Weeknd’s iconic Coachella headline set and subsequently referenced by Abel on social media multiple times since, the collaboration is the culmination of over 1 year of work on developing the capsule. The lookbook features XO artists, Nav, 88 Camino and The Weeknd, himself, modeling the limited-edition collection.
The 8-piece capsule features a custom developed XO BAPE® camo pattern and includes t-shirts, hoodies, sweatpants, sweat shorts and a work jacket. The collection also features the iconic full zip shark hoodie with the XO treatment and an extremely limited shop.theweeknd.com exclusive BAPE® XO rug.
From The Weeknd:
“BAPE® has always been one of my favourite brands growing up. The quality of their product and longevity of their company have made them iconic and it’s something we aspire to be. It’s been more than a year since we started developing this collection so I’m excited to get it out to the world.”
“Vol. I Issue 1” Collection | 96 Hour Limited Time Release On shop.theweeknd.com
XO + Marvel announce the launch of a merchandise collection inspired by “Vol. I Issue 1” of The Weeknd‘s comic series with Marvel; The Weeknd Presents STARBOY. Ahead of the inaugural issue’s release date of June 13, 2018, the capsule features hand drawn graphics from the Marvel comic book as well as an XO + Marvel collaborative logo design. The 7-piece collection features t-shirts, longsleeves, hoodies, a hat, and a hooded coaches jacket and will be available for a limited window on shop.theweeknd.com for 96 hours only on May 18th – May 21st. (US + Canada only)
The merchandise collection marks Bravado‘s first collaboration with Marvel with more in the works to launch later this year.
California Candle Company Expands With Intimate Apparel Launch.
BOY SMELLS is pleased to announce the expansion of their brand with the introduction of intimate apparel with Boy Smells Unmentionables. Debuting March 19, 2018, the new line of men’s and women’s underwear further enhances the home experience that is central to everything Boy Smells does. The debut Boy Smells Unmentionables collection includes three styles: a minimal mid-rise brief for men, a classic mid-rise boxer brief for men, and a minimal mid-rise brief for women. All styles are made in Peru out of premium Pima cotton. For color, Boy Smells has chosen to further expand the brands signature pink with other neo-naturalistic tones: bone, buff, bare, and blush.
ABOUT THE SMELLS
Boy Smells candles are a proprietary blend of coconut oil and beeswax; beautiful and rich–burning. Each scent has been developed to have its own unique expression; notes plucked from a personal catalog of olfactory memories, then evolved and expressed in a modern context. Both familiar and unexpected.
ABOUT THE BOYS
Boy Smells is the creation of David Kien and Matthew Herman who established the brand in 2014 in the Pico-Union District of Los Angeles, California.
Started as a scent experiment, and later developed as a product, both pooled their experiences in design and production worlds of fashion and applied them to a home fragrance collection.
Sony Music’s innovative merchandising company “The Thread Shop” is excited to announce continued partnership with A$AP Ferg to design and fulfill the artist’s merchandise for his current Mad Men Tour.
Ferg is excited to debut this new merch while on tour now. Click HERE for tour dates.
“Headlining my Mad Man Tour was aligned with my creative juices flowing for merch. Working with the amazing team at The Thread Shop, we created products I’m really proud off and excited to share with my fans” – Says A$AP Ferg of the collection.
“The Thread Shop is thrilled to be working with A$AP Ferg on merchandising for his Mad Men Tour and across all retail channels. We proudly feel that our latest collection really captures the spirit and creativity of this amazing and cutting edge hip-hop artist.” –says Howard Lau, the recently appointed Head of The Thread Shop.
The Thread Shop has established itself as one of the best in the artist merchandising business. The company brings a revolutionary perspective to pop culture branding and marketing, and are committed to providing the ultimate shopping experience – the highest quality of products – for music fans and devotees of popular culture alike. The company touts an impressive and growing roster including A Tribe Called Quest, Bob Dylan, NAS, Miles Davis, Camila Cabello and more. With a focus on quality and design, and with an “artist first” philosophy, The Thread Shop works hand-in-hand with the artists and brands they partner with to create beautiful, fashionable and elevated new merchandise and products designed to enhance every fan’s lifestyle.
email@example.com box 361566los angeles, ca 90036213.841.1841
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