Posts tagged with "clothing line"

Observame illustration by Heather Skovlund for 360 Magazine

OBSERVAMÉ Apparel Line

ATTORNEY AND FORMER LAW SCHOOL ASSISTANT DEAN LAUNCHES INNOVATIVE ATHLETIC, ATHLEISURE, AND HEALTHCARE PROFESSIONAL APPAREL LINE OBSERVAMÉ

After a year of research and development, ObservaMé launched a line of sports, athleisure and healthcare professional apparel that sets the company apart from other brands in the industry. Karen D. Fultz-Robinson, a former attorney now fashion designer, has chosen the United States, specifically Tampa, to be the headquarters for all activities involving the design, manufacturing and distribution of the ObservaMé clothing lines for men and women.  

The ObservaMé brand was developed to meet the demands of those living active lifestyles while addressing the need for easy access to personal fitness trackers and watches while training. All active wear shirts include a provisionally patented, one-of-a-kind, design that allows for easy viewing and access to fitness devices directly through the sleeve. Recently, Fultz-Robinson also learned that there was a need for the patent design to allow access to watches in the medical field, which led to the development of the ObservaMé compression sleeves.

As a marathon runner, Fultz-Robinson knows that training happens under many weather conditions and access to fitness tracking devices should not be a distraction. The ObservaMé design concept was born during a 15-mile run. Fultz-Robinson developed sketches and assembled a team to help her put together the mock-ups and final patterns.

“As an athlete, regardless of weather, I wanted to track my progress – pace, heart rate, and distance, and sometimes you just want to know what time it is,” said Fultz-Robinson. “Why should something seemingly so simple be difficult to access?  Athletes or anyone living an active lifestyle shouldn’t have to struggle to view their devices.”

Today, the product line has grown to include the signature shirts along with vests and performance pants and a variety of accessories. ObservaMé’s brand name was also chosen by Fultz-Robinson to explain the company’s purpose for its customers. ObservaMé means “watch me” in Spanish.

“We help the consumer watch their performance and provide a stylish look that draws others to watch them as they compete or overcome performance barriers,” said Fultz-Robinson. “It references the clocks (watches) on our wrists but also encourages accountability, which helps us strive to maintain our fitness goals.”

While all long-sleeved ObservaMé apparel has been designed to stop the need for tugging or placing straps over the sleeve, each article of ObservaMé active wear is hand-made with high-quality dry wick material and some provide UV protection for active lifestyles (i.e., running, cycling, hiking, boating, golfing, hunting, and etc.). The streamlined designs contour to all body types for easy flexibility during any activity and all-day comfort, and the fabric is soft to the touch which prevents chaffing. The compression sleeves, which also provides easy access to watches and fitness trackers, can be used by athletes for sun protection or quickly convertible warmth, but have also been tested for use by those in the medical profession to prevent skin contact with inadvertent splashes from contaminants while allowing for monitoring vitals and staying warm.

The ObservaMé apparel line for men includes half-zip and crewneck shirts, hoodies, vests, full-zip jackets with hoods and performance pants. Women’s athletic/athleisure wear includes half-zip and V-neck shirts, full-zip jackets with hoods (with a high/low option), vests, hoodies, and long and capris style performance pants. All apparel is available for purchase at www.observame.net, and during various athletic events nationally.   ObservaMé has previously appeared at the Boston and Detroit Marathons.

All products are manufactured at ObservaMé’s headquarters in Tampa, located at 14260 Carlson Circle, under Fultz-Robinson’s supervision to ensure the quality of each product meets the high standard set by the company.

Before founding ObservaMé, Fultz-Robinson practiced state and federal commercial and business litigation with the Tampa office of Sheehe & Associates, P.A., and was an assistant dean and professor at Cooley Law School’s Tampa Bay campus. Before moving to Florida, she was a partner and practiced commercial, business, subrogation and recovery litigation, as well as family law at the law firm of Cozen O’Connor in Atlanta, Georgia, and was an assistant vice president at Bank of America in the Estate Settlement Division. Born and raised in Detroit, Michigan, Fultz-Robinson earned her bachelor’s degree in International Relations at Michigan State University and juris doctor from Thomas M. Cooley Law School’s Lansing, Michigan campus. 

Karen D. Fultz-Robinson
CC Sabathia illustration by Heather Skovlund for 360 Magazine

CC Sabathia

Roots of Fight Celebrate CC Sabathia

CC Sabathia’s career with the New York Yankees played out like a Little Leaguer’s wildest dreams. The hardest thing to do is to pick a single moment from his legendary run in pinstripes.

How about October 12, 2012. Yankee Stadium. A crisp autumn night in the Bronx. Game 5 of the ALDS. CC on the mound after pitching a gem in Game 1. Team on his back, and him carrying that weight inning after inning. Pitches firing across the plate like promises — like declarations — that he’d never let them lose. Fist pump. Sit them down.

Complete game victory. New York wins 3-1.

When you zoom out from the kid who grew up in hardscrabble Vallejo, California, CC’s life becomes extraordinary. A six-time Major League All-Star, a World Series Champion, a Cy Young Winner and American League MVP. He was black kid who dreamed big, and a proud member of the Black Aces who won 21 games 2010 while endearing himself forever to New York. The youngest pitcher in the league when he debuted with Cleveland at 20 years old and sure-fire Hall of Famer when retired 19 years later a Yankee.

CC pitched his heart out every time he took the mound. An idol of the Bronx, and a fan favorite who never was anything other than who he was. Forever a son. Forever a father and a husband. Forever black. Forever North Bay, and more specifically forever “The Crest” neighborhood he grew up in. Forever a kid dreaming of the big leagues, who didn’t stop dreaming even as he made it all come true.

As part of Roots of Fight’s CC Sabathia series, we are paying tribute to the great pitcher and New York legend, CC Sabathia.

Shop CC x New York

Beyonce illustration by Kaelen Felix for 360 Magazine

BEYONCÉ WINS 28TH GRAMMY

*Beyoncé wins 28th Grammy

Ivy Park x Adidas to Drop Drip 2.2

By Hannah DiPilato

After an incredibly successful clothing drop of the Adidas x Ivy Park collection, Beyoncé is at it again with a darker line. Adidas x Ivy Park’s Drip 2 sold out almost instantly, but a line that Beyoncé dubbed “Drip 2.2: Black Pack” is coming soon. 

The Ivy Park Instagram account, @weareivypark, posted a teaser video of the collection captioned “THIS IS MY PARK.” Beyoncé also uploaded three posts on her Instagram to showcase the collection’s styles.

The line will debut on the Adidas website in the United States on November 17 and worldwide on the Adidas website on November 18. The collection will be available in-store on November 19. Hopefully, if you weren’t able to snag something from the first collection, these three days will be your lucky chance. 

Drip 2.2 has much more neutral colors than the original Drip 2 drop. Drip 2 had a variety of bright green and teal colors and Drip 2.2 will feature black and nude. This makes the upcoming collection a bit more versatile and fitting for the winter months. 

According to Teen Vogue, the designs “are similar to the last two drops; biker shorts, [sports] bras, a jumpsuit, sweats, fanny packs, and more. The only thing that’s really changed is the colors.” 

A landing page announcing the launch can be found on Beyoncé’s website that shows off some of the styles we can expect next week. Teen Vogue also featured images of the collection. 

British Vogue will feature Beyoncé on the cover of their December issue this year. Beyonce is shown in many stunning outfits throughout the shoot. In one image, she is showing off one of the neon looks from the Adidas x Ivy Park Drip 2 collection. The neon green jumpsuit is paired with a bold, dazzling necklace and a bright green bucket hat. 

The three beautiful covers of Beyoncé were photographed by Kennedi Carter. According to Billboard, the 21-year-old photographer is the youngest photographer to shoot a cover in British Vouge’s history. 

The December issue will also include an interview with Beyoncé conducted by Edward Enninful that shares how Beyoncé conquered 2020. She even shares that the most recent Ivy Park collection was inspired by quarantine. 

“During quarantine, fashion was a place of escape for me. My kids and I came up with Fashion Fridays,”  Beyoncé said. “Every Friday, we would dress up in my clothes or make clothes together and take each other’s pictures. It became a ritual for us and an opportunity to handle this crazy year together,”

“The newest Ivy Park collection was inspired by this new tradition. It consciously uses bright, bold colours to remind us to smile,” she continued. “I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing. They brought me joy and made me smile in the midst of a tough time for all of us.”

This interview allows Beyoncé to dive deeper into her thoughts on fashion and her Ivy Park x Adidas collection. Along with the interview being featured in the December issue of British Vogue, it’s available on Vogue’s website

Ivy Park has been killing the athleisure game since it was founded in 2016. The company was originally joined with the popular store Topshop, but Beyoncé split from the Topshop name after allegations against the Ivy Park co-founder Sir Phillip Green. 

Beyonce spoke in Elle about the origin of Ivy Park. “I would wake up in the morning, and my dad would come knocking at my door, telling me it’s time to go running, said Beyoncé. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline.”

In 2019, the collaboration between Ivy Park and Adidas was launched and marked the rebranding of Ivy Park after splitting from Topshop. Now Ivy Park and Adidas are making waves with their joint collections. The collections have featured athletic clothing as well as spunky accessories. 

Follow Beyoncé on Instagram, Twitter and Facebook to make sure you don’t miss updates about the collection. You can also follow Ivy Park on Instagram and Twitter for recent updates. Make sure to mark your calendar for the release of Drip 2.2.

Sneaker Illustration for 360 mag by Kaelen Felix
Illustration of models by Rita Azar for 360 Magazine

Flying Solo at NYFW

By Hannah DiPilato

Flying Solo is a company based in New York City that brings together a variety of brands to one boutique, creating a platform for designers and products to have a selling platform. Flying Solo has a network of designers from around the world that come together to offer all types of fashion to New York. 

Flying Solo also brought their diverse range of designers to the runway for New York Fashion Week. With unique designs and bold colors, Flying Solo collected some top, trendy designers to feature at the shows. Below 360 Magazine has highlighted some of the best looks from the Spring 2021 shows. 

AERT

Spring fashion is defined with the styles imagined by AERT. Featuring a fusion of frosted lilacs, lemon yellows, and other bright, pastel colors, AERT’s line shows clear inspiration from nature. The brand began in 2016 and now focuses on using garments and products that are kind to the environment. 

AERT Designer Image
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing Aert Designs, Beth Aimee Jewelry and Juliana Heels shoes during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

Bendición

This trendy brand brought street style to the runway this spring with bold graphics and bright colors. Featuring styles for both men and women, the line features inspiration from spray-painted graffiti which brings the city to life on the clothing. The New York City based brand was created to bring the energy and attitude of New York City to life, something they achieved with this line.  

Flying Solo NYFW February 2021
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing BENDICION during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

ELLIATT

Founded by Katie Pratt in 2011, this Melbourne-based brand is bringing it’s femininity to New York Fashion Week. Pratt believes in focusing on precise details and this shows through in her designs. ELLIATT is now known around the world and the brand can be found in boutiques across 25 countries. 

Flying Solo NYFW February 2021
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing ELLIATT during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

Kate Barton

A rising American fashion designer who is gaining fame for her unique approach to evening wear, Kate Barton has created designs produced for the runway. She creates sculptural and innovative pieces for women that are wearable and will leave women feeling empowered. Her designs are sophisticated while creating modern silhouettes and 3-dimensional shapes within her clothing. 

Flying Solo NYFW February 2021
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing Kate Barton during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

NG2 Studios

Margarita and Cristina Ng Ng are twin designers who were born to Chinese parents in the Dominican Republic. They have been fascinated by clothing design since they were young and named their label NG2 to honor their last name. They now design voluminous pieces that take inspiration from streetwear which combines for a distinctive look that represents their brand. 

Flying Solo NYFW February 2021
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing NG2 STUDIOS fashion with EATMETAL during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

Pridd New York

As a brand dedicated to making simplistic, chic separates that can be mixed and matched, Pridd New York took to the runway with natural colors and high-quality fabrics. Made for women, children and maternity, the brand stays stylish all while making the highest quality clothing with100% cotton and sustainable fabrics. This NYC-made brand is manufactured in a family-owned factory and they are conscious about their impact on the earth.

NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing Priddnewyork designs, Carriazo Jewelry, Oryany bags, Juliana Heels shoes, and Paisley and Heart scarves during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

PRSVR

PRSVR, which represents the fundamentals of Passion Resilience Sacrifice Values Respect, value their brand on dressing defining moments for unique people. Brandon and Margaret Williamson founded the brand after sacrificing their wedding fund and created a brand that has sparked so many creative stories. PRSVR designs wearable silhouettes by playing with new shapes and colorways in fashion. Their design are perfect for the average creative and bring inspiration from casual streetwear. 

NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing PRSVR with BOCANEGRA jewelry during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

V’Che Label

Founded by Toni Grant and launched out of Dallas, Texas in 2019, V’Che has a goal to create chic sexy and sophisticated clothing for all women. Grant wants to empower women so they feel great in all of their clothing. “One day I may feel quiet, but confidently calm. The next I might be feeling feisty, so I’ll reach for an accessory or statement shoe to make sure I’m heard when I walk. When I dress in a way that reflects my emotions, I feel in control of my day. Having that, as well as vocal expression, is what gives me my confidence,” said Grant.

NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing V’CHE LABEL, with BOCANEGRA and SSY DESIGNS bags during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

Zooonek

This American-made womenswear line integrates urban streetwear with couture that highlights contemporary fashion. Designer Geoffrey Owens focuses on unleashing the wild woven into every woman. Zoonek’s creations take straight from its name and feature bold animal prints and themes of the jungle and safari journeys. 

NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing Zooonek designs, Sonia Therese Design jewelry, and Ask Mathur bags during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo) (Photo by Ilya S. Savenok/Getty Images for Flying Solo)
PUMA x Black Fives Apparel

PUMA x BLACK FIVES FOUNDATION

PUMA ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE BLACK FIVES FOUNDATION IN SUPPORT OF BLACK HISTORY EDUCATION REFORM

Global sports company PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners and community organizations that continue to inspire and shape the future for generations to come. 

Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice and acceptance for all.  

To kick off the month, PUMA announced a multi-year partnership with the Black Fives Foundation, a 501 (c)(3) nonprofit, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams and contributors through initiatives that make a difference, as well as feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan, “Make History Now.”

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” said  Founder and Executive Director of the Black Fives Foundation Claude Johnson. 

PUMA, together with the Black Fives Foundation, will help support the Foundation’s preservation and education efforts through creative activations that include an engaging, multi-use online museum to display its archive of historical artifacts and content from the Black Fives Era. The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African Americans in basketball through nearly 1,000 artifacts in the Foundation’s historical archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards and more. The Virtual Vault is set to launch later this year. 

Also this month, PUMA will be giving back to the Harlem community with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through their #REFORM platform and more.

The first PUMA x Black Fives collection will include popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan “Make History Now.” Five unique silhouettes will be featured in the collection including a hoodie, short sleeve and long sleeve tee, pants and shorts all in a black and cream color palette.

Retailing for $45 – $90 the PUMA x Black Fives Foundation clothing collection will be available on PUMA.com and at the PUMA NYC Flagship Store on Friday, February 12th. PUMA and Black Fives will also be releasing a forthcoming footwear collection this spring.

The partnership, which supports Black History education reform and the Foundation’s preservation and education efforts through creative activations, including an engaging, multi-use online museum to display its archives of historical artifacts and content from the Black Fives Era, will also include the release of footwear later this year.

For more information, please visit PUMA’s website and the partner page

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. Formorethan70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employsmore than16,000people worldwide, and is headquartered in Herzogenaurach/Germany. To learn more visit their website.  

About The Black Fives Foundation 

The Greenwich, CT-based Black Fives Foundation is a 501(c)3 public charity whose mission is to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball, a period known as the Black Fives Era that lasted from the early 1900s to 1950 when the NBA signed its first Black players. The organization advocates expanding Black history education to amplify and include this important history, utilizing nearly 1,000 related artifacts in its historical archive as well as a portfolio of related intellectual property and other difference-making initiatives. For more information, please visit their website

Football Image for 360 Magazine by Rita Azar

Russell Wilson’s Good Man Brand

A November 7 article on Sportscasting reports on NFL Seahawks quarterback Russell Wilson’s generosity in using his clothing brand to give to communities in need. The article notes that Wilson’s clothing company, Good Man Brand, donates 3% of all purchases to the Why Not You Foundation, another one of Wilson’s charitable endeavors, to provide food and career guidance for those in need.

Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that brands big and small should be sure to take advantage of all marketing opportunities available to advertise their unique message and branding.

Hi-Tech Printing & Labeling Inc. says that while the most obvious locations to include a brand’s ethics are on the company’s website, online product descriptions, and in-store marketing, clothing tags, and labels are just as important and are often overlooked for their benefits.

The Los Angeles manufacturer adds that by including a brand’s message on fabric tags and labels, it reminds customers of the causes they’re supporting each time they wear a product, which helps to encourage future purchases as well.

Without a message’s integration on clothing tags, Hi-Tech Printing & Labeling Inc. says customers will only be reminded of the charitable connection if they actively visit a physical store or the company’s online shop. Even a big fan of a product is going to see clothing labels many more times than they are ever likely to see its website or advertising, says the manager.

For a brand’s message to remain visible over time, Hi-Tech Printing & Labeling Inc. says it’s important for clothing tags and labels to be made from high-quality materials that will not wear or fade for a long time. The Los Angeles manufacturer notes that product tags can only be effective if they can remain fully intact even after numerous wash cycles. Brands that invest in durable fabric labels demonstrate their attention to detail to customers.

Hi-Tech Printing & Labeling Inc. says that telling customers of a brand’s ethics is crucial for brand loyalty. Whether it’s sustainability or supporting a local community, customers are more likely to purchase products from a company whose mission they support. The Southern California company adds that oftentimes, individuals are more than happy to donate to a good cause; they just don’t know where to start.

By ensuring that a clothing brand’s message is clearly advertised across all marketing opportunities, including clothing tags and labels, customers will always remember the company and causes they’re supporting and where they can return to for more.

Readers interested in learning more about Hi-Tech Printing & Labeling Inc. and its offerings can call (213) 746-7772 or visit its website at https://www.fabriclabels.com.

Will Smith illustration for 360 Magazine by Mina Tocalini

30th Anniversary Fresh Prince Collection

By Hannah DiPilato

The Fresh Prince of Bel-Air, the beloved classic, is celebrating its thirtieth anniversary with a fresh new line of streetwear. The collection includes clothing that showcases the nostalgic era of the nineties with bold and colorful designs. Inspired by the show, this collection will transport you back in time. 

This unisex collection offers a variety of shirts, pants, jackets, and accessories all with different fun and unique patterns. You can even get your hands on a Fresh Prince facemask to stay safe in style – which is one of 360 MAGAZINE’s favorites in the line. The clothing and accessories range from $15 to $200 so everyone can find something fresh to rock. 

Some highlights of the line include a bright, blue varsity jacket that says “Fresh” across the front, perfect for channeling the energy of the Bel-Air Academy halls. There is also a color block t-shirt and sweatpant set that combines the fashion of the ‘90s with a common 2020 streetwear style. 

There is even a limited edition crate series for $55 that comes with a ‘90s graphic tee, a pair of logo socks, a graffiti print beach towel, an exclusive air freshener, and a license plate enamel pin. You can choose the three crate option to get two more crates of similar goods to be shipped in October and December. If you buy the three crate plan you receive a free ornament to keep the swag going into the holiday season. 

This “Who God Da Jazz?” collection was inspired by the prince, Will Smith, and DJ Jazzy Jeff, his music partner. This is the second collection featured on the website, the first being “Frressh Essentials.”

DJ Jazzy Jeff commented on the excitement of the collection in a press release by Chantel Muentes at Berk Communications. “Very rarely do television programs have such a significant cultural impact 30 years after its release, but to generate this type of excitement in 2020 is really a testament to the fans,” Jeff said. “This is really a celebration of a legacy and it’s incredible watching the series evolve into a fashion brand and influence an entirely new generation.” 

Along with the clothing collection, Will Smith announced on his Instagram that a “real Banks family reunion is comin’ soon” and will be available on the new streaming service HBO Max.

This reunion isn’t the only premiere fans are anticipating. According to a youtube video posted by Smith he “closed the deal with Peacock with an unprecedented two-season order” that will reboot “Fresh Prince.” A fan of the show, Morgan Cooper, created a viral video in 2019 that showed the potential of a reboot. He will write and direct the reboot and Smith will be present as an executive producer along with a few others.

This line is perfect to get a fresh style just in time for fall. With the release of both the reunion and reboot coming soon, this is the perfect time to splurge on merchandise and channel your inner fresh prince. Although the style of the ‘90s has never truly faded from fashion, it’s making a full-force comeback with these unique streetwear styles. 

Isabella Laws

Isabella Laws x Saski QxA

Isabella Laws, the General Manager of Tammy Hembrow’s Saski Collection, shares her insights, experiences, and aspirations related to working in the fashion industry, and particularly with the up-and-coming Saski brand.

  1. How did you first get involved with the fashion industry?

I’ve actually been working in the fashion industry since my first job when I was 14 years old! I worked in retail for 10 years before Tammy hired me to work at Saski Collection. Ever since I was a kid I have been obsessed with fashion and knew it was where I was going to end up career-wise.

  1. What makes the Saski brand unique as compared to other athleisure clothing brands?

Something that’s different about Saski Collection is that all of our collections are limited edition capsules. Whenever we launch a collection it’s only available for a limited period of time and then we move on to the next – Tammy’s constantly designing new pieces for Saski and we launch new collections almost every month.

  1. It’s incredible that the exclusive Saski Collection sold out within 12 hours and it was only launched around 3 years ago. Which factors led to this success?

When Saski launched back in 2017 we did sell out almost immediately! I think the reason for our initial success was Tammy saw a gap in the market and designed pieces she loved that she couldn’t find anywhere else. She was wearing everything for months before the launch and the demand really built up.

  1. What are some of the most pressing issues within the fashion industry, and how do you work to improve them through Saski?

Sustainability is a huge issue facing the fashion industry and is something that we’ve put a huge focus on at Saski Collection. One of the biggest issues is “fast fashion” – clothes that are made cheaply and in bulk to meet consumer demands. Saski prides itself on offering limited-edition capsule collections that are made ethically with our hand-picked ethical manufacturing partners. All our collections are made in limited quantities to ensure there is no wasted product. As well as this, all of Saski Collections’ packaging and post bags are biodegradable. Of course, there is always room for more and we hope to continue to work on improving our environmental footprint as we grow.

  1. What have been some of the key challenges that come with management?

At Saski Collection we have a really close team. We’re all very collaborative and open with one another which makes for a very comfortable environment for everyone. However, a lot of the team are very close friends (including Tammy and I specifically) – and a challenge I’ve had to work through since becoming General Manager is making sure I can differentiate between work and friendship. In saying this, this is something that my team has been very good at, and we are all very transparent with each other which has resulted in us only growing stronger.

  1. Who has/have been the most supportive person/people in your life that has/have allowed you to reach your achievements?

My dad (Brett), my partner (Morgan), and Tammy. My dad was a single parent, he brought me up all alone, drove me to and from school every day, put me through university, and has just overall been the driving force behind my entire life. I’m so lucky to have him.

I’ve been with my partner Morgan for almost 10 years and he has definitely been one of my biggest supporters since the day we met.

And, of course, Tammy, who hired me back in 2017 when I was fresh out of university with no experience. Her guidance and support have been hugely important to me and I never would be in this role now without her believing in me.

  1. What is your favorite or most rewarding part about helping to run an athleisure brand?

Seeing something go from an idea in Tammy’s mind and watching it come to life. My favorite part of my job role is design meetings with Tammy. We have such a similar taste and it’s so exciting to see what she comes up with and then working through the process of fabrics, colors, and sampling to get the final product.

  1. How have the donations from your proceeds sparked real social change in women and children around the world?

We’re so excited to now be working with i=change, which means that $1.00 from every sale on saskicollection.com will go to a life-changing product. Customers can choose from three sustainable charities to donate to when checking out. This gives us a chance to give back to those who need it most.

The three charities we have partnered with are:

  • UN WOMEN, to end violence against women
  • National Breast Cancer Foundation, to prevent women from dying
  • My Room’s Children Centre, support children, and their families

We’re so passionate about these projects and are excited to be able to give our customers the chance to choose where our donation goes when shopping with us.

  1. How do you and your team plan on expanding the Saski brand, and if so, to which kinds of customers?

Tammy has huge plans for Saski Collection and how she wants to expand upon our existing collections and customer base. I don’t want to give too much away at the moment, but we’ve already moved from athleisure to our first swim range in late 2019, as well as our most recent ‘mini’ and ‘unisex’ collection which sold out in less than 2 minutes. There is definitely lots of room for us to continue on expanding Saski and we’re looking forward to showing more of that in the coming months.

Bella Thorne, Vaughn Lowery, 360 Magazine

Bella Thorne × DRIHP

Actress and philanthropist Bella Thorne aligns with hemp clothing line DRIHP

Actress and philanthropist, Bella Thorne aligns with clothing line DRIHP. In addition, influencer Rachel Cook and model and social media personality, Jay Alvarrez have come on board as Brand Ambassadors for the new environmentally-safe hemp line. The line officially launched Saturday, May 30, 2020 on their website. DRIHP was founded by millennial entrepreneur, Luke Dandrea, who is also the founder of the revolutionary hemp flower, hemp seed and hemp crop insurance company, Clone Connect.

DRIHP is more than eco-friendly hemp apparel; DRIHP is a movement that Dandrea hopes will be a launching pad to help save the planet! With its multiple uses, Dandrea’s mission is to educate the consumer one product at a time on how industrial hemp is the game changing component in the science of global warming. One of the many uses of industrial hemp is textiles, which is what DRIHP is focused on. The fibers from the stalks of a hemp plant create eco-friendly hemp apparel and the H in DRIHP stands for Hemp. DRIHP textiles use 1/20 of the water that is required to grow and process traditional cotton fabrics. The line will carry men and women’s clothing and accessories. DRIHP is currently giving away 20,0000 breathable and stylish hemp face masks to customers that go to the website and sign up.

When Dandrea wanted to build out the idea of launching the first major hemp apparel and accessories brand, he approached Barrett Wissman, Chairman of IMG Artists and principal of the social media management firm Two Pillar Management to build out and manage the company as well as engage his higher end talent such as actress Bella Thorne and influencers Jay Alvarrez, and Rachel Cook to be the first ambassadors for the brand.

Stated Wissman, “It has been an honor to help build out a company that is not only launching a new, cutting-edge fashion brand, but one that is at the forefront of a new environmental movement.”

Thorne a long-time cannabis enthusiast is the co-founder of her own very successful cannabis and CBD brand line called Forbidden Flowers, which launched through Glass House Group in October 2019. Understanding the history of hemp, she thought it was important to jump on aboard to this project to help educate her fans, etc. about the environmental benefits of hemp and clear up some of the misconceptions of placing hemp in the same category as cannabis.

“It’s important for me to use my voice to spread the beauty and knowledge of this world. It was mind blowing to find out that so many people when you discuss hemp put it in the same category as cannabis,” stated Thorne. It was crazy to watch how their minds would automatically shut down to the concept. When Luke approached me about DRIHP, I was like, yes, yes… Let’s save the planet dude and let’s educate the world on this wonderful, amazing product, that we can make clothes out of, build houses with, eat when we are hungry, the uses for it are virtually limitless! Hemp is the answer to saving the planet and I am stoked to be able to play a small part of that education. If you can change one person’s mind… you can help change the world.”

“Bella bleeds authenticity and so does the brand. She caught on immediately. Jay set the foundation early on and realized his platform was ready to learn about environmentalism,” stated Dandrea on the collaboration with Thorne and Alvarez.

About Bella Thorne:

Bella Thorne is an actress, best-selling author, director, philanthropist musician and entrepreneur. She entered the entertainment business at six months of age and now at twenty-two has amassed an empire that stretches from acting to various entrepreneurial ventures and philanthropic endeavors that have set her apart from your normal millennial entertainer. Her unapologetic authenticity and ability to be raw with her fans has generated a loyal and diehard following on her social media pages, which consists of 23M on Instagram, 6.8M on Twitter, 542k subscribers on YouTube. She is a force to be reckoned with and is just getting started. Follow Bella Thorne on Instagram.

About Jay Alvarrez:

Jay Alvarrez is a cinematographer, photographer, model and social media personality. Born in Oahu Hawaii, the 25-year-old has turned himself into an impressive brand on Social Media. As a model and extreme sports enthusiast, he has grown an impressive fanbase throughout his mind-blowing videos on YouTube, in which he is jumping out of airplanes, driving rough breathtaking landscapes and often teams up with other influencers or superstars like Kygo or Alexis Ren. With way more than a 100 million views on some of his or his clients’ YouTube videos. Alvarez is definitely one of the biggest male influencers in social media right now and the main face for campaigns with Coca Cola, Armani, Hyundai, Omega Watches and many others. He not only appears in their campaigns, but he is also a creative director shooting the campaigns as well. Follow Jay Alvarrez on Instagram.

About Luke Dandrea:

Serial Entrepreneur, Luke Dandrea, first started solo in his garage with his laptop controlling the majority of plant sales in California based off of a top Digital Marketing company for lead generation that he formed. The garage turned into an office when the farm bill passed, opening up access to sell into the majority of the US. His passion and leadership in devoting his life to educating hemps benefits quickly turned him into a force to be reckoned with. He landed the main speaking role at an international hemp convention and foresaw that industrial hemp will be the way of the future, which is why DRIHP Hemp Apparel’s vision became a quick reality. He stands by the saying “it’s not about selling a shirt; it’s about educating all of the benefits of hemp. Hemp can save our planet and I won’t stop until realization of the masses is apparent” It doesn’t hurt that he controls the branding strategy for DRIHP which is what he feels is his strong suit. It’s a rarity to go 3/3 on an entrepreneurs first companies, but his passion and purpose have always been the north star, and it’s showed to pay off.

About DRIHP:

DRIHP is an industrial Hemp, environmentally safe apparel line founded in 2020 by entrepreneur Luke Dandrea. The H in DRIHP stands for Hemp and it’s called DRIHP because Hemp uses 1/20 of water compared to cotton to grow and process. In addition, a Hemp plant is the fastest CO2 to biomass conversion tool. In fact, one acre of Hemp produces more of the air we breathe than 25 acres of trees. Most products made from wood can be made from Hemp, which would reduce deforestation. DRIHP is more than apparel line… it is a CONCEPT of Life. It’s not about selling a shirt; it’s about educating that masses that Hemp can make for a better world When something is so new and or “reborn” such as Hemp, it requires those who understand to educate. DRIHP’s mission is to seek out people with impact who have an authentic passion for the movement to help educate the masses and save the planet! Follow DRIHP on Instagram.

DRIHP, Vaughn Lowery, 360 Magazine

Josh Richards Launches Clothing Line

TikTok star Josh Richards is using his influence to advocate for change.

Influencer and TalentX Entertainment co-founder Josh Richards is launching his new line of clothing and accessories: a brand called Buddy’s Hard in partnership with Moby Dick Unlimited. The launch will kick off on Wednesday, June 2nd at 3 p.m. EST.

As a social media creator, Richards is aware that the responsibility he and his peers carry has never been greater – especially during a time such as this. In an effort to use his influence to push for positive change, Richards is offering an exclusive “Buddies Stronger Together” hoodie for the first 72 hours after the kickoff, with 100% of his proceeds from the hoodie sales to be donated to the NAACP.

Richards and the rest of the team at TalentX Entertainment hope that his fans will step up to support equality with a “Buddies Stronger Together” purchase.  “Together we are stronger; together we are unbroken; together we can do anything,” he said. TalentX CEO Warren Lentz profoundly agrees. ”The folks at TalentX are excited to partner with Josh and Moby Dick Unlimited to use his influence for good and fight for equal rights,” he said. “Influencers carry a massive responsibility with the sway (pun intended) they have in society and Josh doesn’t take that lightly!”

“Now is the time for influencer merchandise to make an impact in the world and not just be another revenue stream,” said Moby Dick Unlimited CEO Brandon Fuss-Cheatham. “We are proud to work with TalentX and Josh Richards in implementing this philosophy and spearheading this movement.”

The new shop can be found at shopjoshrichards.com.