Posts tagged with "clothing line"

Bronx-based designer and stylist Mugzy McFly via 360 Magazine

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.  

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

Listen to his 360 MAG Podcast.

As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.

The Blond featured inside 360 MAGAZINE

LAROPA × THE BLOND

Rihanna, Jay Z, Jake Paul, Erika Jayne, Playboi Carti, Gunna and other celebrities share one thing: they all wear LaRopa. The irreverent cult brand has created a sensation for its thousand-dollar denim suits, $300 hats, and bedazzled, sewn-in-America shirts that say, “P*SSY BUILDS STRONG BONES.” Aristotle Sanchez and Jimbo Williams founded the brand while they were homeless on the street. Without a cent of investment money, they made LaRopa one of the most popular new brands in the U.S. Currently, they operate stores in downtown LA, Melrose, and New York.

Yesterday, they hosted an exclusive party at The Blond on 11 Howard Street in NYC.  One of New York’s prestigious venues located in Lower Manhattan. Nestled inside the 11 Howard Hotel, it is reminiscent of Los Angeles Sky Bar. The entrance is subtle but lavish with a healthy set of stairs that leads into a dimly lit bar. We were here in celebration of LaRopa’s expansion. Music is a blend of the past, the present and perhaps the future. The staff was courteous and professional, especially the bartender, promoters and bouncers. Remember, the crowd is young and elegant. Do not waste your time if you do not belong to the culture of clandestine clubs and on a list. Bottle service is probably your best course of action. All in all, this is definitely a mood. And, after a crowded night at this spot, you’ll feel like the pandemic never happened.

Official site HERE.

Diesel NFT inside 360 MAGAZINE

DIESEL NFT

After a debut NFT collab with The Fabricant and Neuno recently, DIESEL’s place in the metaverse is expanding. Today, the company launches D:VERSE, a new NFT (non-fungible token) Collection that spans between the IRL and the virtual. 

D:VERSE is an engaging platform that includes unique NFT editions of runway showpieces, as well as physical (and limited-run) garments, sneakers and accessories. It also provides access to the D:VERSE family – via which DIESEL NFT holders will be able to meet through a private Discord channel – and to the D:VERSE-KEY, a token that will give exclusive rights for discounted NFT pre-sales, raffles, free airdrops, additional metaverse wearables, and news about new gaming and projects that DIESEL will continue to build for its community. 

DIESEL is kicking off D:VERSE with a NFT collection drop of one-of-a-kind showpieces from the Fall/Winter 2022 collection, which was just shown in Milan. These hero products (a fur jacket, a puffer jacket, a sneaker and an accessory) will be available on a first come, first serve basis until sold out—and one such NFT will be ultra-rare, in an edition of 1, with an exclusive auction taking place via Rarible, a DIESEL partner, on March 12. 

The transformation of these physical products into the digital realm will come with a special customization-option dedicated to this launch. The limited-edition sneakers, in particular, will have a color-way released with a vote that’s determined by DIESEL’s NFT owners.

Subscription to D:VERSE’s Whitelist closes on the evening of March 10. This Whitelist sign-up gives users access to a pre-sale window for the first NFT drop. Then, the public sale starts on March 12 and will only be available for 55 hours.

Old money and cryptocurrencies are accepted, and, through the platform, DIESEL will offer a tutorial for setting up an e-wallet. Plus, if you’re not a crypto-head, don’t worry: NFTs will also be available to purchase on nft.diesel.com

LITTLEJOHN STYLE

This Man’s Brand is a collection inspired by the timelessness and ubiquity of denim, infused with a bold aesthetic. Sheers, netting, and vinyl are juxtaposed with poignant strapping details, color blocking, unexpected pockets, collars & cuffs. Provocative exposed zippers and subtle rhinestones complete the look. Each piece was handcrafted by the designer to unleash the hero or rockstar in you! Marc Littlejohn is a native Angeleno, who has been inspired by his international travels as well as the western films that are rooted in Hollywood.

ABOUT THE DESIGNER

Fashion Director and Star Designer Marc Littlejohn has over 20 years of experience in the fashion and entertainment industry. He clothed the following celebrities: Beyoncé, Vivica A. Fox, Eminem, Queen Latifah, Shemar Moore, Courteney Cox, Vanessa Williams, Snoop Dogg and Tyra Banks.

He attended the Fashion Institute of Design and Merchandising, where he obtained his degree in manufacturing management and fashion design. This is where he learned to be well-balanced in all aspects of fashion.

After working on Michael Jackson’s final tour, and later on Cher’s farewell tour, he extended his creative stream to include costume design and photography. At the helm of 360 MAGAZINE, he has stylized and photographed numerous artists including Steve Aoki, Jasmine V, and TYGA.

He has worked in costuming and styling for international ad campaigns for A&E Network, Lifetime, the CW, and lent his wardrobe talents to the fourth season of Netflix’s Narcos.

Marc continues to build on his multifaceted career in the fashion industry, allowing his skills and experience in these diverse disciplines to guide his creative vision.

Photos: Aaron Tyler

Observame illustration by Heather Skovlund for 360 Magazine

OBSERVAMÉ Apparel Line

ATTORNEY AND FORMER LAW SCHOOL ASSISTANT DEAN LAUNCHES INNOVATIVE ATHLETIC, ATHLEISURE, AND HEALTHCARE PROFESSIONAL APPAREL LINE OBSERVAMÉ

After a year of research and development, ObservaMé launched a line of sports, athleisure and healthcare professional apparel that sets the company apart from other brands in the industry. Karen D. Fultz-Robinson, a former attorney now fashion designer, has chosen the United States, specifically Tampa, to be the headquarters for all activities involving the design, manufacturing and distribution of the ObservaMé clothing lines for men and women.  

The ObservaMé brand was developed to meet the demands of those living active lifestyles while addressing the need for easy access to personal fitness trackers and watches while training. All active wear shirts include a provisionally patented, one-of-a-kind, design that allows for easy viewing and access to fitness devices directly through the sleeve. Recently, Fultz-Robinson also learned that there was a need for the patent design to allow access to watches in the medical field, which led to the development of the ObservaMé compression sleeves.

As a marathon runner, Fultz-Robinson knows that training happens under many weather conditions and access to fitness tracking devices should not be a distraction. The ObservaMé design concept was born during a 15-mile run. Fultz-Robinson developed sketches and assembled a team to help her put together the mock-ups and final patterns.

“As an athlete, regardless of weather, I wanted to track my progress – pace, heart rate, and distance, and sometimes you just want to know what time it is,” said Fultz-Robinson. “Why should something seemingly so simple be difficult to access?  Athletes or anyone living an active lifestyle shouldn’t have to struggle to view their devices.”

Today, the product line has grown to include the signature shirts along with vests and performance pants and a variety of accessories. ObservaMé’s brand name was also chosen by Fultz-Robinson to explain the company’s purpose for its customers. ObservaMé means “watch me” in Spanish.

“We help the consumer watch their performance and provide a stylish look that draws others to watch them as they compete or overcome performance barriers,” said Fultz-Robinson. “It references the clocks (watches) on our wrists but also encourages accountability, which helps us strive to maintain our fitness goals.”

While all long-sleeved ObservaMé apparel has been designed to stop the need for tugging or placing straps over the sleeve, each article of ObservaMé active wear is hand-made with high-quality dry wick material and some provide UV protection for active lifestyles (i.e., running, cycling, hiking, boating, golfing, hunting, and etc.). The streamlined designs contour to all body types for easy flexibility during any activity and all-day comfort, and the fabric is soft to the touch which prevents chaffing. The compression sleeves, which also provides easy access to watches and fitness trackers, can be used by athletes for sun protection or quickly convertible warmth, but have also been tested for use by those in the medical profession to prevent skin contact with inadvertent splashes from contaminants while allowing for monitoring vitals and staying warm.

The ObservaMé apparel line for men includes half-zip and crewneck shirts, hoodies, vests, full-zip jackets with hoods and performance pants. Women’s athletic/athleisure wear includes half-zip and V-neck shirts, full-zip jackets with hoods (with a high/low option), vests, hoodies, and long and capris style performance pants. All apparel is available for purchase at www.observame.net, and during various athletic events nationally.   ObservaMé has previously appeared at the Boston and Detroit Marathons.

All products are manufactured at ObservaMé’s headquarters in Tampa, located at 14260 Carlson Circle, under Fultz-Robinson’s supervision to ensure the quality of each product meets the high standard set by the company.

Before founding ObservaMé, Fultz-Robinson practiced state and federal commercial and business litigation with the Tampa office of Sheehe & Associates, P.A., and was an assistant dean and professor at Cooley Law School’s Tampa Bay campus. Before moving to Florida, she was a partner and practiced commercial, business, subrogation and recovery litigation, as well as family law at the law firm of Cozen O’Connor in Atlanta, Georgia, and was an assistant vice president at Bank of America in the Estate Settlement Division. Born and raised in Detroit, Michigan, Fultz-Robinson earned her bachelor’s degree in International Relations at Michigan State University and juris doctor from Thomas M. Cooley Law School’s Lansing, Michigan campus. 

Karen D. Fultz-Robinson
CC Sabathia illustration by Heather Skovlund for 360 Magazine

CC Sabathia

Roots of Fight Celebrate CC Sabathia

CC Sabathia’s career with the New York Yankees played out like a Little Leaguer’s wildest dreams. The hardest thing to do is to pick a single moment from his legendary run in pinstripes.

How about October 12, 2012. Yankee Stadium. A crisp autumn night in the Bronx. Game 5 of the ALDS. CC on the mound after pitching a gem in Game 1. Team on his back, and him carrying that weight inning after inning. Pitches firing across the plate like promises — like declarations — that he’d never let them lose. Fist pump. Sit them down.

Complete game victory. New York wins 3-1.

When you zoom out from the kid who grew up in hardscrabble Vallejo, California, CC’s life becomes extraordinary. A six-time Major League All-Star, a World Series Champion, a Cy Young Winner and American League MVP. He was black kid who dreamed big, and a proud member of the Black Aces who won 21 games 2010 while endearing himself forever to New York. The youngest pitcher in the league when he debuted with Cleveland at 20 years old and sure-fire Hall of Famer when retired 19 years later a Yankee.

CC pitched his heart out every time he took the mound. An idol of the Bronx, and a fan favorite who never was anything other than who he was. Forever a son. Forever a father and a husband. Forever black. Forever North Bay, and more specifically forever “The Crest” neighborhood he grew up in. Forever a kid dreaming of the big leagues, who didn’t stop dreaming even as he made it all come true.

As part of Roots of Fight’s CC Sabathia series, we are paying tribute to the great pitcher and New York legend, CC Sabathia.

Shop CC x New York

Beyonce illustration by Kaelen Felix for 360 Magazine

BEYONCÉ WINS 28TH GRAMMY

*Beyoncé wins 28th Grammy

Ivy Park x Adidas to Drop Drip 2.2

By Hannah DiPilato

After an incredibly successful clothing drop of the Adidas x Ivy Park collection, Beyoncé is at it again with a darker line. Adidas x Ivy Park’s Drip 2 sold out almost instantly, but a line that Beyoncé dubbed “Drip 2.2: Black Pack” is coming soon. 

The Ivy Park Instagram account, @weareivypark, posted a teaser video of the collection captioned “THIS IS MY PARK.” Beyoncé also uploaded three posts on her Instagram to showcase the collection’s styles.

The line will debut on the Adidas website in the United States on November 17 and worldwide on the Adidas website on November 18. The collection will be available in-store on November 19. Hopefully, if you weren’t able to snag something from the first collection, these three days will be your lucky chance. 

Drip 2.2 has much more neutral colors than the original Drip 2 drop. Drip 2 had a variety of bright green and teal colors and Drip 2.2 will feature black and nude. This makes the upcoming collection a bit more versatile and fitting for the winter months. 

According to Teen Vogue, the designs “are similar to the last two drops; biker shorts, [sports] bras, a jumpsuit, sweats, fanny packs, and more. The only thing that’s really changed is the colors.” 

A landing page announcing the launch can be found on Beyoncé’s website that shows off some of the styles we can expect next week. Teen Vogue also featured images of the collection. 

British Vogue will feature Beyoncé on the cover of their December issue this year. Beyonce is shown in many stunning outfits throughout the shoot. In one image, she is showing off one of the neon looks from the Adidas x Ivy Park Drip 2 collection. The neon green jumpsuit is paired with a bold, dazzling necklace and a bright green bucket hat. 

The three beautiful covers of Beyoncé were photographed by Kennedi Carter. According to Billboard, the 21-year-old photographer is the youngest photographer to shoot a cover in British Vouge’s history. 

The December issue will also include an interview with Beyoncé conducted by Edward Enninful that shares how Beyoncé conquered 2020. She even shares that the most recent Ivy Park collection was inspired by quarantine. 

“During quarantine, fashion was a place of escape for me. My kids and I came up with Fashion Fridays,”  Beyoncé said. “Every Friday, we would dress up in my clothes or make clothes together and take each other’s pictures. It became a ritual for us and an opportunity to handle this crazy year together,”

“The newest Ivy Park collection was inspired by this new tradition. It consciously uses bright, bold colours to remind us to smile,” she continued. “I used a lot of neon yellow and coral mixed with baby blue and earth tones that felt soothing. They brought me joy and made me smile in the midst of a tough time for all of us.”

This interview allows Beyoncé to dive deeper into her thoughts on fashion and her Ivy Park x Adidas collection. Along with the interview being featured in the December issue of British Vogue, it’s available on Vogue’s website

Ivy Park has been killing the athleisure game since it was founded in 2016. The company was originally joined with the popular store Topshop, but Beyoncé split from the Topshop name after allegations against the Ivy Park co-founder Sir Phillip Green. 

Beyonce spoke in Elle about the origin of Ivy Park. “I would wake up in the morning, and my dad would come knocking at my door, telling me it’s time to go running, said Beyoncé. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline.”

In 2019, the collaboration between Ivy Park and Adidas was launched and marked the rebranding of Ivy Park after splitting from Topshop. Now Ivy Park and Adidas are making waves with their joint collections. The collections have featured athletic clothing as well as spunky accessories. 

Follow Beyoncé on Instagram, Twitter and Facebook to make sure you don’t miss updates about the collection. You can also follow Ivy Park on Instagram and Twitter for recent updates. Make sure to mark your calendar for the release of Drip 2.2.

Sneaker Illustration for 360 mag by Kaelen Felix
Illustration of models by Rita Azar for 360 Magazine

Flying Solo at NYFW

By Hannah DiPilato

Flying Solo is a company based in New York City that brings together a variety of brands to one boutique, creating a platform for designers and products to have a selling platform. Flying Solo has a network of designers from around the world that come together to offer all types of fashion to New York. 

Flying Solo also brought their diverse range of designers to the runway for New York Fashion Week. With unique designs and bold colors, Flying Solo collected some top, trendy designers to feature at the shows. Below 360 Magazine has highlighted some of the best looks from the Spring 2021 shows. 

AERT

Spring fashion is defined with the styles imagined by AERT. Featuring a fusion of frosted lilacs, lemon yellows, and other bright, pastel colors, AERT’s line shows clear inspiration from nature. The brand began in 2016 and now focuses on using garments and products that are kind to the environment. 

AERT Designer Image
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing Aert Designs, Beth Aimee Jewelry and Juliana Heels shoes during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

Bendición

This trendy brand brought street style to the runway this spring with bold graphics and bright colors. Featuring styles for both men and women, the line features inspiration from spray-painted graffiti which brings the city to life on the clothing. The New York City based brand was created to bring the energy and attitude of New York City to life, something they achieved with this line.  

Flying Solo NYFW February 2021
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing BENDICION during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

ELLIATT

Founded by Katie Pratt in 2011, this Melbourne-based brand is bringing it’s femininity to New York Fashion Week. Pratt believes in focusing on precise details and this shows through in her designs. ELLIATT is now known around the world and the brand can be found in boutiques across 25 countries. 

Flying Solo NYFW February 2021
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing ELLIATT during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

Kate Barton

A rising American fashion designer who is gaining fame for her unique approach to evening wear, Kate Barton has created designs produced for the runway. She creates sculptural and innovative pieces for women that are wearable and will leave women feeling empowered. Her designs are sophisticated while creating modern silhouettes and 3-dimensional shapes within her clothing. 

Flying Solo NYFW February 2021
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing Kate Barton during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

NG2 Studios

Margarita and Cristina Ng Ng are twin designers who were born to Chinese parents in the Dominican Republic. They have been fascinated by clothing design since they were young and named their label NG2 to honor their last name. They now design voluminous pieces that take inspiration from streetwear which combines for a distinctive look that represents their brand. 

Flying Solo NYFW February 2021
NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing NG2 STUDIOS fashion with EATMETAL during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

Pridd New York

As a brand dedicated to making simplistic, chic separates that can be mixed and matched, Pridd New York took to the runway with natural colors and high-quality fabrics. Made for women, children and maternity, the brand stays stylish all while making the highest quality clothing with100% cotton and sustainable fabrics. This NYC-made brand is manufactured in a family-owned factory and they are conscious about their impact on the earth.

NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing Priddnewyork designs, Carriazo Jewelry, Oryany bags, Juliana Heels shoes, and Paisley and Heart scarves during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

PRSVR

PRSVR, which represents the fundamentals of Passion Resilience Sacrifice Values Respect, value their brand on dressing defining moments for unique people. Brandon and Margaret Williamson founded the brand after sacrificing their wedding fund and created a brand that has sparked so many creative stories. PRSVR designs wearable silhouettes by playing with new shapes and colorways in fashion. Their design are perfect for the average creative and bring inspiration from casual streetwear. 

NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing PRSVR with BOCANEGRA jewelry during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

V’Che Label

Founded by Toni Grant and launched out of Dallas, Texas in 2019, V’Che has a goal to create chic sexy and sophisticated clothing for all women. Grant wants to empower women so they feel great in all of their clothing. “One day I may feel quiet, but confidently calm. The next I might be feeling feisty, so I’ll reach for an accessory or statement shoe to make sure I’m heard when I walk. When I dress in a way that reflects my emotions, I feel in control of my day. Having that, as well as vocal expression, is what gives me my confidence,” said Grant.

NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing V’CHE LABEL, with BOCANEGRA and SSY DESIGNS bags during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo)

Zooonek

This American-made womenswear line integrates urban streetwear with couture that highlights contemporary fashion. Designer Geoffrey Owens focuses on unleashing the wild woven into every woman. Zoonek’s creations take straight from its name and feature bold animal prints and themes of the jungle and safari journeys. 

NEW YORK, NEW YORK – FEBRUARY 13: A model walks the runway wearing Zooonek designs, Sonia Therese Design jewelry, and Ask Mathur bags during the Flying Solo show on February 13, 2021 in New York City. (Photo by Ilya S. Savenok/Getty Images for Flying Solo) (Photo by Ilya S. Savenok/Getty Images for Flying Solo)
PUMA x Black Fives Apparel

PUMA x BLACK FIVES FOUNDATION

PUMA ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE BLACK FIVES FOUNDATION IN SUPPORT OF BLACK HISTORY EDUCATION REFORM

Global sports company PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners and community organizations that continue to inspire and shape the future for generations to come. 

Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice and acceptance for all.  

To kick off the month, PUMA announced a multi-year partnership with the Black Fives Foundation, a 501 (c)(3) nonprofit, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams and contributors through initiatives that make a difference, as well as feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan, “Make History Now.”

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” said  Founder and Executive Director of the Black Fives Foundation Claude Johnson. 

PUMA, together with the Black Fives Foundation, will help support the Foundation’s preservation and education efforts through creative activations that include an engaging, multi-use online museum to display its archive of historical artifacts and content from the Black Fives Era. The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African Americans in basketball through nearly 1,000 artifacts in the Foundation’s historical archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards and more. The Virtual Vault is set to launch later this year. 

Also this month, PUMA will be giving back to the Harlem community with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through their #REFORM platform and more.

The first PUMA x Black Fives collection will include popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan “Make History Now.” Five unique silhouettes will be featured in the collection including a hoodie, short sleeve and long sleeve tee, pants and shorts all in a black and cream color palette.

Retailing for $45 – $90 the PUMA x Black Fives Foundation clothing collection will be available on PUMA.com and at the PUMA NYC Flagship Store on Friday, February 12th. PUMA and Black Fives will also be releasing a forthcoming footwear collection this spring.

The partnership, which supports Black History education reform and the Foundation’s preservation and education efforts through creative activations, including an engaging, multi-use online museum to display its archives of historical artifacts and content from the Black Fives Era, will also include the release of footwear later this year.

For more information, please visit PUMA’s website and the partner page

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. Formorethan70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employsmore than16,000people worldwide, and is headquartered in Herzogenaurach/Germany. To learn more visit their website.  

About The Black Fives Foundation 

The Greenwich, CT-based Black Fives Foundation is a 501(c)3 public charity whose mission is to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball, a period known as the Black Fives Era that lasted from the early 1900s to 1950 when the NBA signed its first Black players. The organization advocates expanding Black history education to amplify and include this important history, utilizing nearly 1,000 related artifacts in its historical archive as well as a portfolio of related intellectual property and other difference-making initiatives. For more information, please visit their website

Football Image for 360 Magazine by Rita Azar

Russell Wilson’s Good Man Brand

A November 7 article on Sportscasting reports on NFL Seahawks quarterback Russell Wilson’s generosity in using his clothing brand to give to communities in need. The article notes that Wilson’s clothing company, Good Man Brand, donates 3% of all purchases to the Why Not You Foundation, another one of Wilson’s charitable endeavors, to provide food and career guidance for those in need.

Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that brands big and small should be sure to take advantage of all marketing opportunities available to advertise their unique message and branding.

Hi-Tech Printing & Labeling Inc. says that while the most obvious locations to include a brand’s ethics are on the company’s website, online product descriptions, and in-store marketing, clothing tags, and labels are just as important and are often overlooked for their benefits.

The Los Angeles manufacturer adds that by including a brand’s message on fabric tags and labels, it reminds customers of the causes they’re supporting each time they wear a product, which helps to encourage future purchases as well.

Without a message’s integration on clothing tags, Hi-Tech Printing & Labeling Inc. says customers will only be reminded of the charitable connection if they actively visit a physical store or the company’s online shop. Even a big fan of a product is going to see clothing labels many more times than they are ever likely to see its website or advertising, says the manager.

For a brand’s message to remain visible over time, Hi-Tech Printing & Labeling Inc. says it’s important for clothing tags and labels to be made from high-quality materials that will not wear or fade for a long time. The Los Angeles manufacturer notes that product tags can only be effective if they can remain fully intact even after numerous wash cycles. Brands that invest in durable fabric labels demonstrate their attention to detail to customers.

Hi-Tech Printing & Labeling Inc. says that telling customers of a brand’s ethics is crucial for brand loyalty. Whether it’s sustainability or supporting a local community, customers are more likely to purchase products from a company whose mission they support. The Southern California company adds that oftentimes, individuals are more than happy to donate to a good cause; they just don’t know where to start.

By ensuring that a clothing brand’s message is clearly advertised across all marketing opportunities, including clothing tags and labels, customers will always remember the company and causes they’re supporting and where they can return to for more.

Readers interested in learning more about Hi-Tech Printing & Labeling Inc. and its offerings can call (213) 746-7772 or visit its website at https://www.fabriclabels.com.