Posts tagged with "apparel line"

Observame illustration by Heather Skovlund for 360 Magazine

OBSERVAMÉ Apparel Line

ATTORNEY AND FORMER LAW SCHOOL ASSISTANT DEAN LAUNCHES INNOVATIVE ATHLETIC, ATHLEISURE, AND HEALTHCARE PROFESSIONAL APPAREL LINE OBSERVAMÉ

After a year of research and development, ObservaMé launched a line of sports, athleisure and healthcare professional apparel that sets the company apart from other brands in the industry. Karen D. Fultz-Robinson, a former attorney now fashion designer, has chosen the United States, specifically Tampa, to be the headquarters for all activities involving the design, manufacturing and distribution of the ObservaMé clothing lines for men and women.  

The ObservaMé brand was developed to meet the demands of those living active lifestyles while addressing the need for easy access to personal fitness trackers and watches while training. All active wear shirts include a provisionally patented, one-of-a-kind, design that allows for easy viewing and access to fitness devices directly through the sleeve. Recently, Fultz-Robinson also learned that there was a need for the patent design to allow access to watches in the medical field, which led to the development of the ObservaMé compression sleeves.

As a marathon runner, Fultz-Robinson knows that training happens under many weather conditions and access to fitness tracking devices should not be a distraction. The ObservaMé design concept was born during a 15-mile run. Fultz-Robinson developed sketches and assembled a team to help her put together the mock-ups and final patterns.

“As an athlete, regardless of weather, I wanted to track my progress – pace, heart rate, and distance, and sometimes you just want to know what time it is,” said Fultz-Robinson. “Why should something seemingly so simple be difficult to access?  Athletes or anyone living an active lifestyle shouldn’t have to struggle to view their devices.”

Today, the product line has grown to include the signature shirts along with vests and performance pants and a variety of accessories. ObservaMé’s brand name was also chosen by Fultz-Robinson to explain the company’s purpose for its customers. ObservaMé means “watch me” in Spanish.

“We help the consumer watch their performance and provide a stylish look that draws others to watch them as they compete or overcome performance barriers,” said Fultz-Robinson. “It references the clocks (watches) on our wrists but also encourages accountability, which helps us strive to maintain our fitness goals.”

While all long-sleeved ObservaMé apparel has been designed to stop the need for tugging or placing straps over the sleeve, each article of ObservaMé active wear is hand-made with high-quality dry wick material and some provide UV protection for active lifestyles (i.e., running, cycling, hiking, boating, golfing, hunting, and etc.). The streamlined designs contour to all body types for easy flexibility during any activity and all-day comfort, and the fabric is soft to the touch which prevents chaffing. The compression sleeves, which also provides easy access to watches and fitness trackers, can be used by athletes for sun protection or quickly convertible warmth, but have also been tested for use by those in the medical profession to prevent skin contact with inadvertent splashes from contaminants while allowing for monitoring vitals and staying warm.

The ObservaMé apparel line for men includes half-zip and crewneck shirts, hoodies, vests, full-zip jackets with hoods and performance pants. Women’s athletic/athleisure wear includes half-zip and V-neck shirts, full-zip jackets with hoods (with a high/low option), vests, hoodies, and long and capris style performance pants. All apparel is available for purchase at www.observame.net, and during various athletic events nationally.   ObservaMé has previously appeared at the Boston and Detroit Marathons.

All products are manufactured at ObservaMé’s headquarters in Tampa, located at 14260 Carlson Circle, under Fultz-Robinson’s supervision to ensure the quality of each product meets the high standard set by the company.

Before founding ObservaMé, Fultz-Robinson practiced state and federal commercial and business litigation with the Tampa office of Sheehe & Associates, P.A., and was an assistant dean and professor at Cooley Law School’s Tampa Bay campus. Before moving to Florida, she was a partner and practiced commercial, business, subrogation and recovery litigation, as well as family law at the law firm of Cozen O’Connor in Atlanta, Georgia, and was an assistant vice president at Bank of America in the Estate Settlement Division. Born and raised in Detroit, Michigan, Fultz-Robinson earned her bachelor’s degree in International Relations at Michigan State University and juris doctor from Thomas M. Cooley Law School’s Lansing, Michigan campus. 

Karen D. Fultz-Robinson
Cardi B x Reebok illustration by Heather Skovlund for use by 360 Magazine

Cardi B × Reebok – The Summertime Fine Collection

Cardi B Launches First Apparel Collection in Partnership with Reebok

Today, Reebok is proud to announce its first-ever apparel collection with the legendary Cardi B. The Summertime Fine Collection, officially LIVE NOW, launches alongside matching footwear colorways of the Cardi B Club C, and aims to empower women to remain true to themselves.

A collaborative effort between Reebok and Cardi B, the fabrics and detailing of the apparel collection were thoughtfully curated from the beginning design stages through the entire creation cycle. Having tried on every piece herself, nothing went to production without Cardi’s seal of approval.

The collection draws inspiration from the 90s, with nods to vintage Reebok apparel and Cardi’s distinct memories of summers spent on the Coney Island boardwalk with friends. The range also reflects her bold and transparent personality that influenced the transformation of traditional Reebok silhouettes into a collection that is sure to be unapologetically in your face.

“I’m so proud to announce my first apparel line with Reebok,’ Cardi said on the debut collection. “This collection gives every woman the product they need to feel sexy and confident; the waist-snatching tights and curve-hugging silhouettes make everybody look amazing.”

Designed with the female figure in mind, the bold color combinations of pastel purple and bright red are sure to turn heads, while waist-cinching details and contouring cutlines, infused with flirtatious mesh cutouts create that iconic 90s inspired layered look that is totally and completely Cardi B. The colors and materials used in the collection play on day and night monochromatic looks so the versatility of the items can take you straight from the gym to the streets. All apparel will be available in inclusive sizing from 2XS to 4X, bringing this collection to all Cardi fans.

The Summertime Fine Collection will be available to purchase alongside matching footwear colorways of the Cardi B Club C , available in women’s and kid sizes now on Reebok’s website.

Cardi B and Reebok are excited to introduce the all new “Mommy & Me” capsule footwear collection.

In honor of the launch, and reflecting on recent years as a new mom, Cardi wanted to share some advice with her fans that has helped her through motherhood so far. With fun tips ranging from how to keep kids entertained, to the #1 piece of advice she’d pass on to her daughter, Reebok is excited to share the iconic video with you HERE.

Cardi B and Reebok worked hand-in-hand to create the “Mommy & Me” capsule footwear collection to honor her unwavering love for her daughter, Kulture. Cardi was inspired by the indescribable feeling of love she experienced when her daughter was born, and how her baby girl changed everything within her life.

Keeping the designs monochrome, each Club C Cardi is emblematic of Cardi and Kulture, drawing on her compassion and sensitivity. The thoughtful collection includes two Club C Cardi silhouettes–one in Rose Gold and one in Aqua Dust–inspired by special moments with Kulture, and Cardi’s life as a mom.

Known as the metal of love, rose gold is shiny and feminine but strong and durable, much like Cardi’s love and affection for Kulture. The Aqua Dust colorway ties back to the Aquamarine stone which represents clarity, calm and relaxation: three adjectives that Cardi uses to describe being a mom. Aquamarine is also the breathing stone which, to Cardi, is illustrative of how she feels now that Kulture is in her life.

The Reebok x Cardi B “Mommy & Me” collection is the final Club C Cardi drop and will be available to purchase in adult, junior and infant sizing on Reebok’s website starting May 13th at 10AM EST.

For more information on Reebok and Cardi B’s new collection, please visit this website.

Cardi B x Reebok collection press image for use by 360 Magazine

Purple GP Cardi B x Reebok press image for use by 360 Magazine

white gp Cardi B x Reebok press image for use by 360 Magazine

Cardi SS21 Cardi C Club Mint GP image via Vicki Scarfone at M&CSaatachi Sports & Entertainment for use by 360 Magazine