Posts tagged with "flexibility"

Observame illustration by Heather Skovlund for 360 Magazine

OBSERVAMÉ Apparel Line

ATTORNEY AND FORMER LAW SCHOOL ASSISTANT DEAN LAUNCHES INNOVATIVE ATHLETIC, ATHLEISURE, AND HEALTHCARE PROFESSIONAL APPAREL LINE OBSERVAMÉ

After a year of research and development, ObservaMé launched a line of sports, athleisure and healthcare professional apparel that sets the company apart from other brands in the industry. Karen D. Fultz-Robinson, a former attorney now fashion designer, has chosen the United States, specifically Tampa, to be the headquarters for all activities involving the design, manufacturing and distribution of the ObservaMé clothing lines for men and women.  

The ObservaMé brand was developed to meet the demands of those living active lifestyles while addressing the need for easy access to personal fitness trackers and watches while training. All active wear shirts include a provisionally patented, one-of-a-kind, design that allows for easy viewing and access to fitness devices directly through the sleeve. Recently, Fultz-Robinson also learned that there was a need for the patent design to allow access to watches in the medical field, which led to the development of the ObservaMé compression sleeves.

As a marathon runner, Fultz-Robinson knows that training happens under many weather conditions and access to fitness tracking devices should not be a distraction. The ObservaMé design concept was born during a 15-mile run. Fultz-Robinson developed sketches and assembled a team to help her put together the mock-ups and final patterns.

“As an athlete, regardless of weather, I wanted to track my progress – pace, heart rate, and distance, and sometimes you just want to know what time it is,” said Fultz-Robinson. “Why should something seemingly so simple be difficult to access?  Athletes or anyone living an active lifestyle shouldn’t have to struggle to view their devices.”

Today, the product line has grown to include the signature shirts along with vests and performance pants and a variety of accessories. ObservaMé’s brand name was also chosen by Fultz-Robinson to explain the company’s purpose for its customers. ObservaMé means “watch me” in Spanish.

“We help the consumer watch their performance and provide a stylish look that draws others to watch them as they compete or overcome performance barriers,” said Fultz-Robinson. “It references the clocks (watches) on our wrists but also encourages accountability, which helps us strive to maintain our fitness goals.”

While all long-sleeved ObservaMé apparel has been designed to stop the need for tugging or placing straps over the sleeve, each article of ObservaMé active wear is hand-made with high-quality dry wick material and some provide UV protection for active lifestyles (i.e., running, cycling, hiking, boating, golfing, hunting, and etc.). The streamlined designs contour to all body types for easy flexibility during any activity and all-day comfort, and the fabric is soft to the touch which prevents chaffing. The compression sleeves, which also provides easy access to watches and fitness trackers, can be used by athletes for sun protection or quickly convertible warmth, but have also been tested for use by those in the medical profession to prevent skin contact with inadvertent splashes from contaminants while allowing for monitoring vitals and staying warm.

The ObservaMé apparel line for men includes half-zip and crewneck shirts, hoodies, vests, full-zip jackets with hoods and performance pants. Women’s athletic/athleisure wear includes half-zip and V-neck shirts, full-zip jackets with hoods (with a high/low option), vests, hoodies, and long and capris style performance pants. All apparel is available for purchase at www.observame.net, and during various athletic events nationally.   ObservaMé has previously appeared at the Boston and Detroit Marathons.

All products are manufactured at ObservaMé’s headquarters in Tampa, located at 14260 Carlson Circle, under Fultz-Robinson’s supervision to ensure the quality of each product meets the high standard set by the company.

Before founding ObservaMé, Fultz-Robinson practiced state and federal commercial and business litigation with the Tampa office of Sheehe & Associates, P.A., and was an assistant dean and professor at Cooley Law School’s Tampa Bay campus. Before moving to Florida, she was a partner and practiced commercial, business, subrogation and recovery litigation, as well as family law at the law firm of Cozen O’Connor in Atlanta, Georgia, and was an assistant vice president at Bank of America in the Estate Settlement Division. Born and raised in Detroit, Michigan, Fultz-Robinson earned her bachelor’s degree in International Relations at Michigan State University and juris doctor from Thomas M. Cooley Law School’s Lansing, Michigan campus. 

Karen D. Fultz-Robinson
Back and Better, 360 MAGAZINE, Ross F. Hoffman

CALIFORNIA AUTHOR WRITES FIRST BOOK OF SIMPLE RECOVERY EXERCISES DESIGNED TO BE PERFORMED IN BED

Available now is Back And Better, a one-of-a-kind guide to 37 easy exercises designed to help the bedridden, as well as other people seeking better muscle tone, improved strength, flexibility and more restful sleep.

Written by California author and life-long athlete Ross F. Hoffman (former UCLA baseball star), the author developed these exercises for himself to perform in bed to speed his recovery after two separate accidents requiring surgery. Ross said his doctors were amazed at his rapid progress after both surgeries.

“I decided to take a completely different direction to be more proactive in my own recovery,” Ross said. “Now I’m sharing these quick fix exercises I developed that helped me get better.”

Back And Better was the number one trending category bestseller on Kindle upon its launch.

Among the compelling testimonials on the website BackNBetter.com is this statement from a training professional: “Ross’ book gives anyone the tools to retain their strength and return to an active life after being bedridden in the shortest possible time,” said Dale Collins, Master of Science, Strength and Conditioning Specialist and Exercise Physiologist.

Ross said: “In addition to the bedridden, these exercises helped me recover from injury, reduce my pain, improve sleep and get stronger. This book illustrates an easy and effective exercise program that helped me recover faster and more completely than the doctor or physical therapist ever expected.”

Sample content can be viewed at BackNBetter.com, where you can buy the book directly from the author or through a link to Amazon.

Lexus ES, Vaughn Lowery, 360 MAGAZINE, NYC, rooftop

Benefits of SIP Termination Systems

Today, businesses cannot survive without efficient communication with partners and clients. In the digital age, landline systems of the past have become largely obsolete. You may often hear of VoIP and SIP as two major tech phenomena facilitating calls over the web, often for free.

Voice over IP is a well-known technology for Internet-based calling.
We all know that Skype users can call and see each other, and instant messengers offer similar features free of charge. When two people are online, they can talk freely. But what if you need to reach a cell phone number from an Internet-connected device? This is where SIP termination comes into play. If you choose your provider correctly, the benefits will be tangible.

The Term

The abbreviation stands for session initiation protocol, and termination refers to outbound calling. This option enables outgoing calls from Internet-based telephone systems to regular ones, whether cellular, or PSTN (public switched telephone network).

This way, you can make voice calls from your IP-based device (VoIP) to external phone networks anywhere on the planet. This outgoing call option is opposite to SIP origination, which refers to incoming calls to VoIP devices. A special number, referred to as either DID or DDI, will be assigned, and it is suitable for anyone who calls you, whether using a cell phone or PTSN.

When such a call is received, it is directed to your SIP user or IP address and can be answered from a VoIP/SIP device.


Advantages to Consider

1. Cost-cutting

The first obvious advantage of using the service is saving on communication costs, which are often significant, especially for international calls. You will be able to contact your partners, both locally and overseas, at a reduced cost.
For example, if you are based in the USA, but communicate with partners in Asia, they may call you on your DID number, which will cost them less. Meanwhile, you will be receiving calls in your American office via IP technology. You may be offered an unlimited number of channels that can be active at the same time, with payment per minute.

Tariffs generally depend on the following factors:


● the provider,
● the number of active lines (unless unlimited),
● the destination country,
● the city,
● the receiver’s mobile operator.

2. Format Diversity

SIP termination will make possible not only voice calls. The service may include extra features, such as video conferencing, instant messaging, streaming media, and even online games.

3. Expanded Reach and Flexibility

There are clear benefits for any company, regardless of type or size. SIP termination offers a market opportunity that should not be overlooked. Multinationals, airports, banks, and hotels are embracing the technology.

Overall, SIP systems are becoming increasingly widespread, and for a good reason. They help companies of any size and sector to streamline communication with partners and customers. SIP enables effortless communication between regular phones and IP-based devices with no geographical constraints.

The Mayumi: All-Inclusive Residential Stay

The Mayumi, a new residential concept by HQ Development, is set to open April 2018 in Los Angeles. Located in the epicenter of Culver City, California, this new space has been fashioned into a remarkable 35-unit flexible-stay residence catering to long-term visitors looking for a monthly all-inclusive residential stay alternative and creative space.

 

Mayumi provides the best of both worlds – a private haven and social hub. Created to provide an unparalleled living experience crafted on a foundation of design, flexibility and community, Mayumi members can enjoy luxurious private rooms and common areas to connect with others.

 

Each member is provided their own unit, with an ensuite private restroom featuring a soft water system and rain shower. An in-room touchscreen managing lights, shades and thermostat provides full control of the environment right at the member’s fingertips, as well as a 50-inch Smart TV with DirectTV service.

 

The innovative concept is a natural fit for HQ Development, whose projects throughout Culver City, Hollywood and Santa Monica have attracted heavyweight companies in creative industries as its tenants. With the opening of Mayumi, HQ Development will mark its entry into the residential market and similarly endow the surrounding neighborhoods with a thriving energy. As Robert Herscu remarks, “Our intent is to make Mayumi synonymous with luxury, flexibility and comfort. Our drive to create a distinctive living experience is as fierce as our residents’ passion to make their mark in LA.”

 

Additional flexible stay locations are currently in development, with expected availability in 2019.

 

For more information :

Instagram

Facebook

Twitter

 

ARIANA GRANDE x REEBOK

COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE

 

Innovative Flexweave™ Technology Marks a New Era for Storied Brand

 

Global fitness lifestyle brand Reebok today released Fast Flexweave, a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability.

 

The Fast Flexweave shoe provides the ultimate combination of fit and performance, ideal for a wide variety of quick-burst workouts and speed drills. The figure-8 construction of the Flexweave material allows for ‘zones’ throughout the shoe that deliver a unique combination of front-of-the-foot flexibility, midfoot stabilization, and breathability – all with a seamless, street-ready look that doesn’t sacrifice style.

 

“Innovation should never come at the sacrifice of performance or aesthetic, and with the Fast Flexweave, we’re setting a new standard,” says Scott Daley, General Manager at Reebok. “Flexweave is going to be a major part of the Reebok DNA moving forward, and represents a huge step forward in footwear technology.”

 

Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.

 

Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond, including the Reebok CrossFit Nano 8 and more.

 

The Reebok Fast Flexweave will be available in introductory colorways beginning March 1, 2018 for $100 on Reebok.com.

 

See video HERE.