In a general population survey, 80% of respondents felt that donating a kidney would negatively affect their health. Mahon participates in the Donor Games to refute this widely held misconception by showcasing her impressive health and fitness along with other donors from around the country.
Growing up in a family of athletes, Mahon learned early to value sport and competition. In addition to the NKR Donor Games, Mahon has participated in a variety of fitness competitions including CrossFit, Strong(wo)man, powerlifting, and Spartan Races. She played Division I college softball at Cleveland State University and has worked as a strength coach, softball coach, and CrossFit trainer. More than a dozen Donor Games competitors either belong to her gym or were introduced to the competitions by her.
Mahon is married to Ashley Obrest and they have a son, Niko. She is also a triplet with her sister, Ali, and brother, Chris. She also has two older brothers, Nick and Nate, as well as parents Nicki and Dale.
Mahon donated a kidney on behalf of her mother through the NKR’s paired donation program in January 2017. While Mahon was not a direct match for her mother, the NKR facilitated a swap between two incompatible pairs of recipients/donors through a paired donation. The NKR is dedicated to increasing the number of kidney transplants from living donors, improving donor-recipient matches for longer-lasting transplants, and offering protection and support to living kidney donors to make the kidney donation process safer, easier and more convenient. For more information about Mahon, including a video, visit this website. To learn more about the National Kidney Registry, visit this website.
A comprehensive report of the continuation and influx of unjustified treatment towards minorities during the COVID-19 pandemic.
February 23: 25-year-old Georgia resident Ahmaud Arbery was fatally shot while running unarmed. No arrests were made immediately, but Gregory and Travis McMichael, who claim to have been making a citizen’s arrest, have since been apprehended more than 2 months after the shooting and charged with murder and aggravated assault. The murder and its delayed action have sparked nationwide protests and calls for justice. The lawyer, hired by Ahmaud’s family, was also hired by another African American victim – Breonna Taylor.
March 13: Breonna Taylor was shot and killed in her Louisville home after police entered the house on a search warrant. Taylor and her boyfriend believed they were burglars and began firing at the police. The shootout left 26-year-old Taylor dead and her boyfriend, 27, arrested and charged with assault and attempted murder of a police officer. Neither Taylor nor her boyfriend Walker had a criminal record, but Walker had a firearm license.
March 23: A newly released video shows a 68-year-old black Missouri woman by the name of Marvia Gray and her son Derek being forcefully arrested on the floor of a department store on March 23rd. The two were accused falsely of trying to steal a television and were injured when thrown on the floor by police, according to Gray. They were however, arrested for assault on a police officer and resisting arrest.
April 11: Daunte Wright, a 20-year-old Black man, was fatally shot on Sunday afternoon during a traffic stop. When Wright was pulled over, officers were attempting to handcuff him when the subject broke free and jumped into the driver’s seat. Officer Kim Potter threatened to tase him, yelling “Taser!” three times before shooting Wright. Brooklyn Center Police Chief Tim Gannon said, “It is my belief that the officer had the intention to deploy their Taser but instead shot Mr. Wright with a single bullet.” On Monday evening, the Hennepin County Medical Examiner reported that Wright died due to a gunshot wound to his chest. Potter resigned from the police department on Tuesday, and has now been arrested and charged with second-degree manslaughter.
April 18: Steven Taylor, 33, was shot to death by police in a California Walmart while attempting to steal from the store and threatening violent acts with a baseball bat. Taylor was fatally shot, however, after becoming a non-threat, it prompted the family to call for charges against the officers. Taylor was also allegedly in a mental health crisis and has a history of disorders such as schizophrenia and bipolar disorder. Taylor leaves behind three children and three siblings.
April 21: A 42-year-old Black man, Andrew Brown Jr., was shot by North Carolina sheriff’s deputies in Elizabethtown just before 8:30 am. A private autopsy conducted by Brown’s family has revealed that he was shot five times, and was killed by a bullet blow to his head. The Pasquotank County sheriff claims that the deputies were conducting an arrest warrant on drug charges when Brown was shot. A local prosecutor claims Brown was trying to escape and had hit deputies with his car. The Brown family lawyer claims that Brown’s hands were on the wheel when he was shot, and says that Brown had no drugs or weapons in his vehicle. The family has not yet seen a search warrant from the Department, and the F.B.I. is opening a civil rights investigation into the case.
A clergy march in Elizabeth honoring Brown will take place on Saturday, May 8 at 11am. The march will be led by Bishop William J. Barber (President of Repairers of the Breach, co-chair of the Poor People’s Campaign: A National Call for Moral Revival former moderator with the Christian Church (Disciples of Christ)) II and Rev. Dr. T. Anthony Spearman (an elder with the AME Zion Church and former president of the N.C. Council of Churches), both of whom will lead a march of interfaith and interdenominational clergy. A public rally and news conference will follow the clergy march and begin at 11:30am. Clergy members are to meet at 10:30 am at 299 US Highway 158 N., in front of the old Elizabeth City Middle School. The clergy march is set to lead to the Pasquotank County Courthouse, where the public rally will be held. For more info, please visit this website.
April 24: Austin Police murdered 42-year old Michael Ramos after a nearby 911 call about a possible drug deal. The police shot Ramos when he was out of his car, with his hands above his head. When Ramos re-entered his vehicle and began driving away, he was shot again and soon after, died. A later investigation found no sign of a firearm in the car.
April 28: A shootout with police in Florida killed 26-year-oldJonas Joseph after his car was pulled over. Joseph began firing at police, who returned fire and killed the young man.
May 6: 21-year-old Sean Reed was killed by police following a vehicle pursuit on the evening of May 6, 2020. The police pursued Reed after being seen driving erratically on the highway. The pursuit terminated, but when Indianapolis Metropolitan Police Assistant Chief Chris Bailey spotted the car parked, he approached. Reed tried to flee, but the confrontation left the young man dead. A crowd of protestors at the scene demanded the reasoning for the officer’s use of force.
May 9: 48-year-old Adrian Medeariswas killed after being pulled over under suspicion of driving while intoxicated in Houston. The officer conducted a sobriety test, and attempted to arrest Medearis, a well-known local Gospel singer and choir director, but he resisted arrest and was fatally shot in the ensuing altercation. His family and community are demanding the release of the video.
May 18: A Sarasota police officer was filmed using excessive force and kneeling on Patrick Carroll’s neck during an arrest. The video was put on social media and the officer in question has been put on administrative leave weeks after the event.
May 25: A woman named Amy Cooper called the cops on Christian Cooper, a Harvard alumnus and former Marvel Comics editor. The 57-year-old man was bird watching in Central Park when she approached him without her dog on the leash. After he asked her to put the dog on a leash, she called the police and claimed to be threatened. The altercation went viral after Christian Cooper posted a video of the event on social media, recording the woman aggressively restraining her dog and her saying, “I’m going to tell them [the police] there’s an African American man threatening my life.” Amy Cooper has since publicly apologized. But, Cooper has faced repercussions beyond negative comments on Twitter. She has been fired from her job at Franklin Templeton Investments, where she was vice president, and her dog has been rescued by a pet shelter.
May 25th: a Minneapolis man named George Floyd was murdered by police after an officer knelt on his neck despite his cries for help. Floyd was taken to a hospital where he died, and four officers were fired soon after the incident. A police statement says that Floyd was being investigated for a “forgery in progress” and resisted arrest. But, surveillance video of the arrest shows Floyd complying with the officers. On May 29th, former Minneapolis police officer Derek Chauvin was charged with murder and manslaughter, four days after George Floyd’s death. On June 3rd, the other three officers involved in George Floyd’s murder, J.A. Keung, Thomas Lane, and Tou Thao, were arrested and charged with Aiding and Abetting Second Degree Murder and Aiding and Abetting Second Degree Manslaughter. Floyd’s murder sparked protests around the country with citizens looting and setting fire to buildings. The protestors have been met with tear gas and rubber bullets from police officers.
May 28: At a protest in Minneapolis, 43-year-old Calvin L. Horton Jr. was fatally shot and a suspect is in custody.
A Mississippi cop is on leave after a video is released of him choking a young suspect.
May 29: CNN reporter Omar Jimenez and his crew were arrested while reporting on the protest in Minneapolis. Meanwhile, another CNN reporter, Josh Campbell, says he was treated very differently by police and allowed to stay and report. Jimenez is black and Latino whereas Campbell is white. All three CNN workers were released from custody an hour later.
21-year-old Javar Harrell was not protesting but was fatally shot near protests in Detroit. It is unclear if his death is tied to protests.
May 30: The “Rally To End Modern Day Lynching” took place in Harlem in honor of George Floyd. The rally emphasizes that participants should still practice social distancing and wear a mask. Also on May 30th, participants will honor Floyd at the site of Eric Garner‘s murder in 2014. These New York protests became progressively more violent into the evening. Governor Brian Kemp issued a state of emergency and curfew for Atlanta in preparation for planned protests on May 31st. After four days of protests, Governor Newsom declares a state of emergency in Los Angeles. The courthouse and city hall were set on fire in Nashville.
A 21-year old unnamed man was fatally shot at a protest in Detroit.
In Dallas, a machete-yielding storeowner confronted protesters and was then violently beaten by the crowd; the man is now in stable condition.
Chris Beaty, 38, was killed from multiple gunshot wounds and was pronounced dead at the scene in Indianapolis.
May 31: After setting fires and looting in Santa Monica, the city declared a curfew. Curfews have since been set all around the country.
Italia Kelly, 22, and another victim were fatally shot while leaving a protest in Davenport, Iowa.
In Victorville, CA, Malcolm Harsch, 38, was found hanging from a tree and authorities are investigating the event as a potential homicide. Harsch’s family says they are very skeptical of his death being by suicide.
June 1: In Minneapolis, a group of men attacked Iyanna Dior, a black transgender woman; Dior is okay and in stable condition now.
53-year-old David McAtee was shot as national Guard troops and Louisville police broke up a protest; some footage shows McAtee shooting at police but it is unclear who fired their guns first because the officers involved did not activate their body cameras. The Louisville Metro Police Chief, Steve Conrad, was immediately fired because of the officers’ unactivated cameras.
16-year-old Jahmel Leach was tased in the face by NYPD and could be permanently disfigured from the attack. It is unclear why the police officers used force to arrest Leach.
June 2: Six Atlanta police officers have been fired and arrested for using excessive force towards Messiah Young and Taniyah Pilgrim, two young black people leaving the protests.
77-year-old David Dorn, a retired St. Louis police captain, was fatally shot by looters of a pawnshop after responding to an alarm.
June 4: At 3:45pm, NAACP holds a moment of silence for 8 minutes and 46 seconds in honor of George Floyd live on their Twitter.
June 5: All 57 members of the Buffalo Police Department’s emergency response team resigned in protest for police brutality – particularly seen in a video of Buffalo police pushing an unarmed man.
Reddit Co-founder Alexis Ohanian resigns from the company’s board and urges the company to replace his spot with a black candidate.
In a YouTube video, Robert L. Johnson, the first black American billionaire and co-founder of BET, talks to The Breakfast Club about racism and reparations.
20-year-old Dounya Zayer was violently shoved by a police officer at a protest in Brooklyn, NY.
June 6: Michael Jordan and Jordan Brand pledge $100 million donation over the next 10 years to organizations promoting social justice and racial equality.
A video shows protestors creating a human shield to protect NYPD officers fro rioters throwing objects at the policemen.
June 7: Virginia governor plans to remove Robert E. Lee statue later this week.
CEO of CrossFit Greg Glassman’s insensitive tweet about George Floyd has caused Glassman to face serious backlash. Partners of CrossFit, like Reebok or Rogue Fitness, and athletes, including Brooke Wells and Richard Froning, released statements that they will cut ties with CrossFit.
BLM protestors in Bristol pull down statue of Edward Colton, a slave trader who transported nearly 100,000 slaves in the 17th century.
Harry H. Rogers drove into a group of protestors near Richmond, Virginia. Rogers identifies as the leader of the Ku Klux Klan and prosecutors are investigating the assault as a potential hate crime.
June 8: House Speaker Nancy Pelosi announces police reform legislation called The Justice in Policing Act of 2020 which would ban chokeholds, establish a national database to track police misconduct, and more.
Minneapolis City Council announce plans to defund the Minneapolis police department.
GoFundMe suspends Candace Owens’ account saying that Owens, “spread hate, discrimination, intolerance and falsehoods against the black community.”
June 9: Greg Glassman, the CEO and founder of CrossFit, retires after his inappropriate tweet about George Floyd’s murder.
New York Police Chief Mike O’Meara shames the press for vilifying police officers in a video here.
June 10: In Palmdale, CA, 24-year-old black man named Robert Fuller, was found hanging from a tree in what was originally described as an apparent suicide. Citizens are demanding that Fuller’s death is investigated as a homicide.
June 11: After Trump’s comments about Seattle protestors being “domestic terrorists” and that law enforcement must “dominate the streets” to “take back Seattle,” Seattle mayor Jenny Durkan clarifies that the protestors are not threatening and that the president’s claims are unconstitutional.
June 12: Atlanta police fatally shot Rayshard Brooks, 27, at a Wendy’s drive-thru. Brooks’ murder caused Atlanta police chief Erika Shields to resign.
The officer who shot Brooks was Garrett Rolfe. Rolfe was terminated from his job one day after the shooting, but as of Wednesday, he was reinstated to his position. Atlanta’s Civil Service Board reinstated the officer because they found that Rolfe’s firing violated his due process rights. It is not being argued whether the shooting was justified, but rather if the proper firing procedures had been followed regarding the officer’s dismissal. At a board hearing on April 22, lawyer Allegra Lawrence-Hardy argues that “immediate dismal” of an employee “impairs the effectiveness of others.” However, despite being reinstated, Rolfe will remain on administrative leave until his murder and aggravated assault charges regarding the June 12 shooting are resolved.
June 13: Patrick Hutchinson, a black personal trainer from London, rescued ‘far-right’ protester who was badly beaten during protest clashes in London.
A young, black FedEx driver named Brandon Brackins turned to social media to tell his followers how he was called racial slurs while working.
June 16: A story resurfaces from 2006 when black, Buffalo, NY cop Cariol Horne was fired for stopping her white colleague from choking a handcuffed suspect.
Philadelphia court supervisor Michael Henkel is fired after video shows him tearing down BLM signs.
June 17: Quaker Oats plans to retire their Aunt Jemima branding and logo after acknowledging the racial stereotyping.
June 18: A Los Angeles County Sheriff’s Department deputy fatally shot 18-year-old Andres Guardado.
June 20: Rioters storm the streets of Tulsa, Oklahoma during President Trump’s rally.
June 21: A NYPD officer is on unpaid suspension after a chokehold incident in Queens.
June 22: Department of Justice is investigating a noose found in Bubba Wallace‘s NASCAR garage. Wallace is the only black driver in NASCAR’s top circuit. On June 23, the FBI determines that Wallace was not the target of a hate crime.
August 23: Jacob Blake is shot by Kenosha police officers after breaking up a nearby fight that two other women were having. Blake was unarmed and shot seven times in the back. He is currently hospitalized for his injuries.
December 5: Lt. Caron Nazario, a second lieutenant in the U.S. Army, is suing two of the Town of Windsor police officers who conducted his traffic stop. Nazario is a Black and Latino man who was pulled over whilst wearing his uniform. He is requesting at least $1 million in damage costs and is looking for the court to rule that the officers violated his human rights, especially regarding the Fourth Amendment. He was pulled over by Officer Daniel Crocker and Joe Gutierrez, who exercised knee-strikes, deployed OC spray, and took the Nazario’s gun in what his attorney, Jonathan Arthur, classifies as an illegal search. In body camera footage, Gutierrez can be overheard telling Nazario that if he had just complied, he would have “been gone by now” and threatened that the charges against Nazario could impact his career in the army, if Nazario complained about the incident. By threatening Nazario’s career, his attorney says that Crocker and Gutierrez violated the subject’s First Amendment Rights.
Looking for ways to help? Here are some places to donate to:
1 Set Micro Goals: Break your large goals into smaller steps. If you’d ultimately like to lose 100 pounds, start 10. If you’d like to cut out sugar, cut it out at a few meals first. If you’d like to make it in the gym 5/6 days a week over the next year, focus on making it 5/6 a week for the next month. Not only do micro-goals make your larger goals more manageable, they also give you a psychological confidence boost by achieving them.
2 Don’t Over Complicate Things: There’s keto, cardio timing, CrossFit, paleo, HIIT, classes, Powerlifting, gluten free, bodybuilding, macro counting… there are a million different buzz words in the fitness industry. Keep it simple when you’re starting out.
3 Focus on the FOUR Pillars: There are four pillars – nutrition, physical activity, sleep, and stress. Focus on eating a nutrient rich diet that puts you in a caloric deficit (and drinking about a gallon of water), moving more than you normally would through exercise or activity, getting better, longer sleeps, and making efforts to reduce your stress. As you move closer to your goals and get a handle on those four basic tenants, you can start to focus on other variables. Nail the basics. THEN upgrade
With fall in full swing, there is no doubt that bright, neon hues are the biggest fashion trend this season. While some may be intimidated from vibrant colors,Casio G-SHOCK’srange of men’s timepieces will be the perfect pop of color for any fall look. From eye-catching watches in bright yellow, to more subdued models with pops of neon, G-SHOCK’s latest offerings make the perfect statement accessories.
Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK.
The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August 15. In addition to launching the collection, Reebok has also debuted a video with JayIDK – highlighting his journey and alternative path to success.
They say you don’t mess with a Classic – but Reebok’s done it anyway. Reebok Classic’s newest campaign with Foot Locker Inc., dubbed Alter the Icons, discards decades of design practice to present radically chopped-and-skewed, heritage-hacked spins on the brand’s most iconic sneakers in an open statement against convention.
Featuring classic footwear with reinterpretations of the brand’s iconic Starcrest and vector logos, the campaign spotlights the brand’s unique approach to heritage – that tradition isn’t canon, but a platform for contemporary thinking. Alter the Icons looks to guide the rising generation of future designers, artists and other young visionaries in helping them homage history without being swallowed by it. It is a challenge for creatively and culturally-minded consumers across the globe: dare to alter your path.
To launch the campaign, Reebok is dropping the product with a street-level pop-up saluting New York’s famed street merchant culture. A brand-approved street merchant will set up shop starting at 10 a.m. outside Foot Locker’s New York Flagship on 34th Street in Herald Square featuring street-legal spins on classic Reebok merch. Open to the public for one day only, the pop-up will guide consumers into the Foot Locker storefront where they will discover the official campaign product.
“With this launch pop-up activation, we wanted to pay homage to something that has not only been a part of New York City’s street culture for decades, but speaks to the spirit behind what Alter the Icons is all about – challenging convention and breaking the rules,” says Neal Taylor, General Manager of Reebok Classic.
The campaign will continue by rolling out a series of video profiles featuring a selection of game changing contemporary music artists – including Saweetie, Lil Baby, Bodega Bamz, JAYIDK and MadeinTYO – sharing their unconventional paths to success that showcase a similar departure from creative tradition. A trailer for the series featuring these visionary artists can be viewed here.
“Alter the Icons is about celebrating those who have similarly broken custom within their mediums – fashion, music, design, art – by using their own ‘spin’ to alter traditional paths to success,” Neal Taylor adds, “We see these five artists as role models for bold cultural departure, inspiring a likeminded generation of rising creatives to push boundaries and march to the beat of their own drum.”
The first drop of the Alter the Icons collection, featuring the Classic Leather and Workout Plus silhouettes, is available for purchase beginning today on Reebok.com, and in-store and online at Foot Locker, Lady Foot Locker, Kids Foot Locker, SIX:02, Champs Sports and Footaction for $85 while supplies last.
For more information on the Alter The Icons collection, please visit www.reebok.com/us/alter, and follow the #AlterTheIcons hashtag on your social media platform of choice. Stay tuned at Reebok.com for further information on upcoming Alter the Icons product drops.
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.
Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology,Providing Customized Support and Control
Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of control and support, exactly where and when they need it.
For too long, consumer insights have identified frustrated female consumers who feel unsatisfied with their sports bra options, raising flags with alarming stats including one in five women are still avoiding exercise because they don’t have the right sports bra. Determined to change the status quo, Reebok embarked on a journey three years ago with one clear mission: change industry standards for the sports bra and reset the bar. Now, just over forty years after the first sports bra came to market, Reebok is proud to debut a first of its kind product featuring the brand’s new proprietary Motion Sense Technology.
Reebok’s Motion Sense Technology is the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state and contrastingly stiffens and solidifies when moving at higher velocities. This fabric technology adapts and responds accordingly to the body’s shape, velocity of breast tissue, and both type and force of movement. The end result gives wearers a bra that stretches less with high impact movements, while providing the comfort and light support that one would desire during rest and lower intensity activities. To learn more on PureMove’s development clickhere.
“We could not be prouder to come to market with a product that breaks down barriers in a category that has dissatisfied consumers for far too long, lacking any true technological advancements. Innovation has always been in Reebok’s DNA and placing an emphasis on transforming and improving one of the most important fitness garments for women is no exception,” says Barbara Ebersberger, VP Performance Apparel at Reebok. “The release of PureMove marks the first step of a very exciting new era for us.”
Integral in PureMove’s three-year development process, was Reebok’s work in the lab, testing breast movement and product variations with the University of Delaware. Here, the two joined forces and upped the ante on industry standards for breast biomechanics that would inform both PureMove’s final design and Reebok’s full sports bra collections for FW18 and beyond. Until now, industry standards for breast biomechanic testing typically included an average of only two to four motion sensors on the chest area to track bounce and support, but Reebok and the University of Delaware utilized 54 unique motion sensors on this area during its rigorous testing process and used this data to ensure every detail was covered and accounted for in PureMove’s development.
The end result is a second-skin like design that creates a barely-there feel. Key performance features of the PureMove Bra in addition to the reactive fabric technology include:
•Breathable Perforations: Perforations in front and back to keep you cool and comfortable, no matter the physical activity.
•Natural Shaping: Molded front panel and free cut edges for a minimalistic, second-skin fit so you can move freely without distractions.
•Minimalist Construction: Comprised of only 7 unique pieces of fabric that mold to the body for a seamless fit.
“Many would assume that the more support a sports bra gives would equate to the more fabric, straps or hooks it’s comprised of. However, by utilizing our Motion Sense Technology, PureMove’s design is quite deliberately the opposite,” says Danielle Witek, Senior Innovation Apparel Designer at Reebok. “The minimalist design of the bra may seem deceiving when you first hold it, but you should not confuse this for lack of support or technology. Every single detail is intentional and directly informed by years of our testing and research.”
At launch, the PureMove Bra will be available in an extended range of 10 unique sizes, aimed to specifically address consumer feedback around the industry’s lack of solutions for those who find themselves in between standard sports bra sizing, The PureMove Bra debut size range includes: XS, XS/S, S, S/M, M, M/L, L, L/XL, XL, XL/XXL, designed to help ensure a more tailored fit for wearers.
To celebrate one of Reebok’s most anticipated product launches in 2018, the PureMove Bra is brought to life through powerful campaign imagery featuring a team of Reebok’s most formidable female partners including Gal Gadot, Gigi Hadid and Nathalie Emmanuel.
The Reebok PureMove Bra will be available exclusively on Reebok.com starting August 17th for $60. Followed by worldwide-distribution in key retailers starting August 30th. Additional sports bras from Reebok’s FW18 Hero Bra collection are available today at Reebok.com/HeroBraCollection.
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.
UFC®, the world’s premier mixed martial arts organization, today announced a new, multi-year marketing partnership with Trifecta Nutrition, the nation’s largest all-organic meal delivery service. Under the groundbreaking new agreement, Trifecta becomes UFC’s first-ever “Official Meal Delivery Partner”, creating a brand-new sponsorship category for UFC. In return, Trifecta will have a branded presence at the UFC Performance Institute®, the state-of-the-art athlete training facility in Las Vegas, and an activation presence at UFC’s live events. UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, and Trifecta will utilize UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events.
“We’re excited to bring Trifecta on board to create a new partnership category for UFC,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “Meal delivery is a rapidly growing market, and the quality meals and industry leading service Trifecta provides can benefit both fitness-conscious athletes and everyday consumers.”
“UFC is the ideal partner to help us evangelize clean eating and further spread the word about the weight management advantages of healthy meal prep and meal delivery with Trifecta,” said Greg Connolly, Trifecta Co-Founder & CEO. “We have the opportunity to showcase our true value to the fans of UFC with some of the exciting programs we are rolling out together in the coming months.”
UFC and Trifecta first collaborated in November 2017 for UFC® 217: BISPING vs. ST-PIERRE at Madison Square Garden, where the companies unveiled a co-branded training and nutrition video featuring former UFC bantamweight champion Cody Garbrandt. Garbrandt, one of Trifecta’s brand ambassadors, will next face UFC bantamweight champion TJ Dillashaw in a rematch for the UFC bantamweight title in the main event of UFC® 227: DILLASHAW vs. GARBRANDT 2, live on Saturday, August 4, from STAPLES Center in Los Angeles.
In addition to Garbrandt, Trifecta boasts an impressive roster of athletes and celebrities such as “Fittest Man on Earth” Rich Froning, actor Liam Hemsworth, Wonder Woman/Justice League actor and CrossFit star Brooke Ence, and Detroit Lions tight end Luke Willson, along with more than 130 additional NFL players, celebrities and celebrity athletes.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Celebrating its 25thAnniversary in 2018, UFC boasts more than 284 million fans worldwide and has produced over 440 events in 22 countries since its inception in 1993. Acquired in 2016 by global sports, entertainment and fashion leader Endeavor (formerly WME | IMG), together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 160 countries and territories to 1.1 billion TV households worldwide in 40 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
Trifecta is the nation’s largest all-organic meal delivery service founded with a bold mission – to get America back into shape. Eliminating shopping, cooking and cleaning by delivering fully cooked meals directly to customers’ doors in all 50 states, Trifecta’s food is the highest quality in the industry and uses 100% USDA Organic, Gluten, Dairy and Soy-Free ingredients that are never frozen, and Wild Caught/Grass Fed. All their food arrives in a refrigerated case, vacuum sealed and ready to eat. Trifecta offers meals in four categories to meet everyone’s needs including Paleo, Vegan, Clean Eating and Classic Meal and an A La Carte section that operates more like an online grocery store deli. Trifecta is a Title Sponsor of Team USA Weightlifting and the CrossFit Games, teaming up with CrossFit, Inc. to combat chronic disease. Their app “Trifecta – Fitness, Nutrition and Tracking” is the first time an all-in-one solution for people track their food and performance right from their smartphones utilizing Trifecta’s food database 5+ million food items. For more information on Trifecta, visit trifectanutrition.com, download their nutrition app at www.trifectanutrition.com/app and follow them at facebook.com/trifecta meals, @trifectasystem on Instagram and Twitter, or subscribe to them on YouTube at Trifecta.
REEBOK COMBINES TWO SIGNATURE RUNNING TECHNOLOGIES TO CREATE THE NEW FUSION FLEXWEAVE
In April, Reebok launched the latest addition in the Flexweave franchise with the FusionFlexweave. This innovative running shoe unites the flexible yet durable Flexweave material with the ultimate cushioning of Floatride technology, to create the ideal running combination for any athlete.
Reebok’s proprietary Flexweave technology uses an open figure-8 construction that interlocks unlimited strands of fibers to create a single surface construction that serves as the ideal upper for this multi-use running shoe.
The material provides the coveted balance of lightness, durability, fit and stability for quick and powerful speed workouts. It is complemented by the Floatride technology, which is embedded in the shoe’s sole to deliver a seamless integration of cushioning and responsiveness for superb comfort. When the two are combined, the end result is a durable yet comfortable running shoe that can support a variety of workouts. The Fusion Flexweave is the ideal choice for the athlete who expands their fitness regimen past the treadmill or pavement, but is ultimately a runner at their core.
Additional key features in the Fusion Flexweave include:
• Performance Upper: Flexweave upper delivers a functional lightweight support structure with added durability
• Multi-Directional Support: meta split outsole provides support and flexibility for multi-dimensional movement
• Ultimate Cushioning: midsole features Floatride Technology for ultimate cushioning experience
The Fusion Flexweave is now available for $120 on Reebok.com.
COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE
Innovative Flexweave™ Technology Marks a New Era for Storied Brand
Global fitness lifestyle brand Reebok today released Fast Flexweave, a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability.
The Fast Flexweave shoe provides the ultimate combination of fit and performance, ideal for a wide variety of quick-burst workouts and speed drills. The figure-8 construction of the Flexweave material allows for ‘zones’ throughout the shoe that deliver a unique combination of front-of-the-foot flexibility, midfoot stabilization, and breathability – all with a seamless, street-ready look that doesn’t sacrifice style.
“Innovation should never come at the sacrifice of performance or aesthetic, and with the Fast Flexweave, we’re setting a new standard,” says Scott Daley, General Manager at Reebok. “Flexweave is going to be a major part of the Reebok DNA moving forward, and represents a huge step forward in footwear technology.”
Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.
Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond, including the Reebok CrossFit Nano 8 and more.
The Reebok Fast Flexweave will be available in introductory colorways beginning March 1, 2018 for $100 on Reebok.com.
October is Depression Awareness Month, and a great time to focus on ways to overcome the blues and keep depression away. According to the Anxiety and Depression Association of America, around 16 million adults each year experience the most common type of depression, which is Major Depressive Disorder. The disorder is characterized by having at least five of the symptoms, in which at least one of them is an overwhelming feeling of sadness or a loss of interest and pleasure in most usual activities. The good news for those who would like to keep depression at bay or who are looking to beat the blues is that they may need look no further than consistently exercising.
“Making exercise a consistent part of your life has some amazing benefits,” explains Coach Sarah Walls, personal trainer and owner of SAPT Strength & Performance Training, Inc., who is also the strength and conditioning coach for the WNBA’s Washington Mystics. “Those who engage in exercise regularly feel the difference it can make in one’s life. It can impact everything from how you see yourself to how well you sleep at night. It’s that powerful.”
Before anyone cringes and says they don’t have time to fit in exercising, it’s important to know that even a little bit can go a long way. New research published in the October 2017 issue of the American Journal of Psychiatry shares details from a landmark study conducted on nearly 34,000 Norwegians. What researchers found was that even small amounts of exercise can protect against depression, regardless of age or gender. They report that sedentary lifestyles are becoming the norm around the world, and depression rates are growing. What’s more, their research showed that those who don’t exercise at all have a 44% increased chance of developing depression. They found that the mental health benefits of exercise are found within the first hour of exercise each week, showing that even giving an hour per week to exercise does a world of good.
Here are 5 ways exercise helps to beat the blues:
Natural chemicals. When you exercise, your brain releases feel-good chemicals called endorphins. Those endorphins are a natural opiate-like chemical that acts as a pain reliever, reduces stress, and helps people be able to sleep better.
Clears the mind. Exercising is a great way to help alleviate worries and anxiety. Those who may be worrying about something or having a difficult emotional time can engage in exercise and find they feel a lot better by the time they are done with the session.
New connections. According to Harvard Medical School, exercising spurs the release of proteins called neurotrophic or growth factors, which cause nerve cells to grow and make new connections. This helps to lead to improvements in brain functioning. The exercising supports nerve cells in the hippocampus, which helps to relieve depression.
Better image. Most people who engage in exercise see a difference in the mirror and in the way their clothes fit, and they like it. The changes they see can be uplifting and give them more confidence.
Weight loss. According to the Centers for Disease Control and Prevention, 43% of adults with depression are obese, and adults who have depression are more likely to be obese. Exercising regularly helps people lose weight and be able to better maintain a healthy weight.
“There are so many good reasons to exercise and not one good one to avoid it,” added Coach Walls. “I work with many people and I see the difference that even a little exercise per week can do for them. Get the endorphins flowing and see for yourself how great you start feeling!”
October is also Breast Cancer Awareness Month, and there is a connection between breast cancer and depression. According to BreastCancer.org, those who have breast cancer may feel sad or depressed, resulting from the diagnosis, treatment, breast cancer treatments, aging, hormonal changes, or other factors. While they report that sadness is a natural part of breast cancer experience, they offer several tips for helping to address depression, including exercising.
Sarah Walls has over 15 years experience in coaching and personal training. Owner of SAPT Strength & Performance Training, Inc, founded in 2007, she offers coaching to develop athletes, adult programs, team training, online coaching, and more. She is also the strength and conditioning coach for the WNBA’s Washington Mystics, and has over eight years of experience working as an NCAA D1 strength and conditioning coach and personal trainer. To learn more, visit the site: www.saptstrength.com.
SAPT Strength & Performance Training, Inc.
Located in Fairfax, Virginia, SAPT Strength & Performance Training, Inc. is a high performance training club that specializes in helping to develop athletes of all ages. They offer athletic training programs for youth, college students, and amateurs. The company was founded in 2007 by Sarah Walls, a professional strength and conditioning coach and personal trainer with NCAA D1 experience, who is the strength and conditioning coach for the WNBA Washington Mystics team. To learn more, visit the site: www.saptstrength.com or www.sarahwalls.com.
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