Posts tagged with "fitness"

TAG Heuer Aquarace Lookbook image shot by Kathryn Stelmack for use by 360 Magazine

TAG Heuer Father’s Day Gift Guide

With Father’s Day quickly approaching, luxury brand TAG Heuer has the perfect gifts for pop!

The new Aquaracer 300 Professional, unveiled in mid-April, includes four new pieces will be available for purchase in early June. Aquaracers are TAG Heuer’s timeless and professional sports watches. The new thinner and chicer Aquaracers are perfect for business professional dad during the week and a surfer dad on the weekends. TAG Heuer says: “Forged for the deeps and fit for every ground, the ultimate tool watch pushes the boundaries of luxury timekeeping. Sporting heavy-duty materials, this ultimate tool watch emerges with a new lease of life.

For fathers on-the-go, TAG Heuer’s app provides the perfect solution. The TAG Heuer Connected Wellness app will help keep dad healthy and in shape to fight those pandemic pounds! The app measures your performance–from running and cycling, to golf and fitness, and more! You can track his steps, calories, and heart rate with automatic ease. The app also features advance statistics to track distance and routes. Help dad reach his wellness goals in a tech-savvy way that will measure his everyday performance.

And for the dads who want to improve their golf game, TAG Heuer’s Connected Golf Watch will keep track of dad’s every shot, putt, and step on over 40,000 golf courses across the globe. This watch truly takes the sport to the next level, allowing dad to up his game like never before. Monitor your distance to the green and nearby hazards, as well as view interactive maps, shot distance, and a smart scorecard. Dad can even keep track of his notifications, weather and Google Pay while on the green.

TAG Heuer Aquarace Lookbook image shot by Kathryn Stelmack for use by 360 MagazineTAG Heuer Aquarace Lookbook image shot by Kathryn Stelmack for use by 360 MagazineTAG Heuer Aquarace Lookbook image shot by Kathryn Stelmack for use by 360 Magazine

 

Popcorn illustration by Heather Skovlund for 360 Magazine

Entertainment at Home: How to Spend Lockdown with Benefits?

The lockdown has ended up becoming a blessing in disguise. It is the perfect opportunity for you to be able to pick up a new skill. However, that is just the tip of the iceberg. If you are able to use the lockdown wisely, then you can surely benefit from it a lot. Use this to your advantage and spend a little more time with yourself. Who knows? By the end of this lockdown, you might evolve into an even better version of who you are now. Read on to find out all the various ways to spend your time productively during the lockdown.

Spending Time Productively in Lockdown

Learn to Cook

This is the time when you find yourself in close proximity to the kitchen the whole day. Ordering in might be a risky bet considering that it might provoke the spread of COVID. So, instead of ordering food from a delivery app, cook it yourself. Start with the simpler things at first like making tea, boiling eggs, etc. As you learn more every day, you can eventually take up cooking initiatives that you never imagined before.

Try New Things

This lockdown, try something that you normally wouldn’t. Spend your time picking up a new skill. There is an endless world out there. Take online gambling for instance. You can get 100 free spins no deposit in UK if you visit online casinos. In this pandemic, as people spend more time at homes, the popularity of online casinos has skyrocketed. More and more people are exploring the world of online gambling because it is thrilling and fun. So, go ahead and explore.

Read More Books

This is the ideal time to read a book. If you are not an avid reader, you might be depriving yourself of one of the most beautiful experiences in life. We all receive books as gifts on our birthdays. On most occasions, those books end up getting dragged to one corner of our shelf and keep collecting dust. Now is the time to get those books out and experience the beautiful stories they tell.

Bond with Family

We live in an age of preoccupations. Everyone is preoccupied with something or the other. Children are busy studying; parents are busy working. We are hardly able to make time for each other. However, the lockdown has changed it, even though temporarily. In the lockdown, a unique phenomenon has taken place. Every member of the family is under one roof. Children are getting to attend online classes and parents are getting to work from home. So, start spending more time with each other. Begin with the simpler things like eating at the dinner table together or watching a movie.

Exercise

You don’t necessarily have to go to a gym to work on your fitness. A free hand workout is the best form of fitness routine. The best thing about it is that it can simply be done at home. So, this lockdown, use the opportunity to work, on your fitness, from home. Go to the terrace, do some stretching. Do some crunches and push-ups. Use the extra time you get at home to improve your health because it will not only help you physically, but also mentally.

Meditate

A lot of people turn out to be rather skeptical when it comes to meditation. However, experts certify meditation to be a genuinely helpful habit. It can result in profound improvement of your mental health and stability. Even more so, in the stressful situation of the global pandemic, you need to calm yourself down. So, practice meditating. It can do wonders.

Watch TV

In the age of Netflix and Amazon Prime, we have gained access to a seemingly endless plethora of interesting shows on TV or computers. Some of the shows have thousands of episodes, each having a running time of at least an hour. Normally, you don’t get the scope to fully watch your favorite shows in the middle of work. Also, by the time you return home, you get too tired. Nevertheless, this is your chance. Switch on the television and watch something with your family.

Do Chores

Use the free time in your hand to perform household chores. Usually, we see the mothers and daughters of the house taking up this crucial responsibility, but why should the men be left out? Pick up the mop and duster. Go ahead and clean your place up. Get into all those remote corners of the room that you have never even looked at before. Reorganize the furniture. Give your humble abode a refreshing new look.

Make a Garden

Gardening can be an extraordinarily soothing way of passing the time. Plants take time to grow and flourish, but when they do, they teach you so much about how delicate life is. Gardening has proven to have hugely positive effects on mental health. An added benefit of doing this is not having to shop for fruits and vegetables outside. After all, you are locked down. You can’t visit the marketplace for buying your cooking ingredients. So, rather grow them at home.

Plan for Future

Since you have more time in your hand, you can concentrate on drafting a course of action for your future. Our lives revolve around various aspects. We have a family to take care of. We have careers to build. We have our own dreams to fulfil. This is the perfect chance of working them all out through meticulous planning.

Try Art

Have you ever explored the artistic side of your personality before? This is the ideal occasion for that. Pick up a paint brush and go ahead. It is also a highly beneficial mental exercise because it helps you work on your precision and focus. There are so many things to take inspiration from. Maybe, try your hand at some glass painting too while you’re at it.

Detox

Enough of indulging in vices, let this lockdown be a detox phase. Rid your body of all the toxins. No smoking and no drinking because, after all, you can’t even if you want to. All the stores are closed. So, might as well use this as a way of benefiting yourself. Use this lockdown to quit your bad habits.

Conclusion

So, we told you about many different ways of using your time productively in the lockdown. However, we saved the best for last. Here it is. As we said earlier, this lockdown offers you the chance to spend some time with yourself. That is very important. So, use this time to write a letter to your future self. When you spend time with yourself, there are thoughts and ideas that you stumble upon which you would normally never even comprehend. Before you end up forgetting them, write them down as a letter for reminding yourself in the future. Make yourself promises. Make your memories immortal. Get a pen and a piece of paper. Then, write your heart out. You will cherish it when the time comes.

Elle Canada x FKA Twigs cover illustration by Heather Skovlund for 360 Magazine

Elle × FKA Twigs

KO MÉDIA REVEALS AN INSPIRING
MAY ISSUE OF ELLE CANADA

KO Média is proud to unveil the May issue of ELLE Canada featuring FKA twigs. The British singer, dancer and actor shares the story of her ongoing lawsuit against ex-boyfriend Shia LaBoeuf for psychological, verbal and physical abuse, which culminated in a terrifying high-speed car ride. “It’s a miracle I came out alive,” she says in the candid piece, adding that abuse can happen to anyone. “It’s pure luck that I’m not in that situation anymore.” Now she’s speaking out for women who aren’t so lucky. “I hope if I can take little steps and people can see me taking my life back, it will inspire them.“

Other inspiring women in this issue include Crazy Rich Asians star Gemma Chan on Marvel, UNICEF and her upcoming psychological thriller with director Olivia WildeHunter Schafer (the LGBTQ2S+ activist, trans star of HBO hit Euphoria and the new face of Shiseido) on beauty products and designers she’s loving right now; and the rise, fall and reincarnation of high-low fashion emissary Jenna Lyons, the former creative director of J.Crew who helped the company go from rugby shirts and cardigans to designs worn by Oprah, Kate Middleton and Meghan Markle. She also inspired ELLE publisher Sophie Banford: “Lyons’ infallible magic recipe was imprinted on my mind with every page of the J.Crew catalogue, which I devoured season after season.” 

And it’s official! The days of pandemic leisurewear are over. Make way for elegant simplicity with mesh sweaters and boustiers; emerald, green statement pieces; and tennis-friendly knits and silk shirts.

This spring edition also dives into seasonal self-care, with fitness tips that’ll have you thinking outside of the gym. Plus: An haute shopping bag you’ll covet along with the rest of us; an upcoming maximalist Bulgari collab; and redefining “nude” in a beauty industry where Black shoppers spend more than half a billion dollars a year.

The May issue of ELLE Canada will hit stands on April 12th, 2021. The digital issue is available here.

Elle Canada Magazine Cover featuring FKA Twigs
bottle illustration by Ho Szemui for use by 360 Magazine

Perfect Hydration × the American Red Cross

Perfect Hydration Alkaline Water Becomes an Official Supporter of the American Red Cross

Alkaline water brand supports disaster relief and blood services efforts with $250k donation 

Perfect Hydration (pH)­–the ultra-purified alkaline water with electrolytes–is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in monetary and product donations to help the nationally renowned humanitarian organization in their disaster relief efforts and blood services programs.

“It’s an understatement to say that the past year has been tough. We have been seeking an impactful way to give back to our communities when they need it most. Perfect Hydration recognizes the Red Cross has a critical role in leading efforts to provide lifesaving services during this devastating pandemic and beyond. This was the catalyst for our organization’s decision to support this most credible philanthropy,” said Louisa Lawless, Chief Strategy Officer at Stratus Group’s Perfect Hydration. “We are honored to donate product, money and our time to the Red Cross, and we also thank the first responders, medical personnel and volunteers who make immediate, lifesaving relief possible.”

For more than 125 year, the mission of the Red Cross has been to prevent and alleviate human suffering in the face of emergencies. Unfortunately, emergencies big and small don’t stop during a pandemic, and neither does the essential work of the Red Cross. According to the organization’s website, the Red Cross continues to respond to disasters and emergencies every 8 seconds, and supplies about 40% of all blood and blood components within the U.S. During times of uncertainty, the Red Cross stepped up their vital duties, and are now in need of support, donors and volunteers more than ever.

“The Red Cross is proud to count Perfect Hydration as a partner in making sure we can continue to deliver our lifesaving mission nationwide due to this public health emergency,” said Don Herring, chief development officer at the American Red Cross. “Your gift helps ensure that the Red Cross can help patients in need of blood and ensure that, due to the coronavirus outbreak, we are able to provide critical relief services to people affected by disasters big and small.”

As an Official Supporter of the Red Cross, Perfect Hydration’s donation of cash will help build community resiliency and bring relief to people across the U.S. who are recovering from disasters like wildfires, extreme weather events. At a time when the need for blood and plasma donations are at an all-time high due to COVID-19, bottles and new cans of Perfect Hydration Alkaline Water will be provided to hydrate Red Cross’ blood service donors and volunteers.

Through the power of their influencer and partner networks, Perfect Hydration will garner additional awareness of their tireless work during unprecedented times.

“If 2020 has taught us one thing, it’s that life can be unpredictable,” said Julian Edelman, Patriots Wide Receiver and Perfect Hydration Partner. “We all want to feel like someone has our back, and the Red Cross provides that feeling for so many people in need. I am proud to be a part of the Perfect Hydration team and fully support the contributions to the Red Cross.”

“I was so excited to hear that Perfect Hydration will be working alongside such an important and influential charity,” said Livlo Golding, fitness and wellness expert and Perfect Hydration Ambassador. “I’m all about wellness, and sometimes staying well requires help from our community and organizations like the Red Cross. I’m looking forward to seeing how pH will support the Red Cross’s disaster relief and blood services efforts this year.”

Perfect Hydration enhanced alkaline water can be found in recyclable bottles, recycled plastic bottles and new aluminum cans at convenience, mass, drug and grocery stores nationwide and online via Amazon and Instacart. For more information, visit their website or follow the brand on Instagram or Facebook.

About Perfect Hydration Alkaline Water

We all know that water is foundational to our well-being – our health and our life depend on it. The team at Perfect Hydration is committed to producing the finest water possible. Our 9.5+ pH alkaline water is purified to its cleanest form through 9-stages of filtration, enhanced through a proprietary alkalizing process, and balanced with electrolyte minerals. pH Alkaline Water is currently offered in grocery, convenience, club and online channels across the US and is an Official Supporter of the American Red Cross. Perfect Hydration is part of the Stratus Group, a diversified, LA-based company that excels in identifying and producing innovative, on-trend, great tasting, better-for-you, natural beverages.

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine

Daily Thrive by Vicky Justiz

By: Emily Bunn

Accomplished personal trainer and digital entrepreneur, Vicky Justiz, is taking her workouts to the next level with the debut of her fitness app, Daily Thrive by Vicky Justiz, now available on the App Store, Google Play, APPLE TV, Android TV, Amazon Fire, and ROKU.

Justiz started her career on her YouTube channel, where she has grown an impressive following of 1.69M subscribers, and is one of the platform’s top trainers. The fitness guru is now expanding her brand to her very own app, which features full-length workouts organized by difficulty, body part, and length, as well as hosts challenges, exercise schedules and fitness programs. A new exclusive workout is updated every Monday, granting users the versatility to switch up their routines and target different areas of the body. All of the workouts require zero equipment or commitment, so you can work out from the comfort of home alongside a professional personal trainer and community of like-minded individuals with similar fitness goals. Daily Thrive’s workouts can be downloaded from the app, so you can bring your virtual personal trainer everywhere you go.

Justiz demystifies nutrition and fitness in an approachable and exhilarating way, leaving users feeling and looking their best. Here at 360 Magazine, we chatted with Justiz about the exclusive content on her very own app, her dream of hosting a post-pandemic bootcamp workout, and her best tips regarding staying motivated to follow a consistent workout routine:

What inspired you to transition from only making videos on YouTube to creating content on Daily Thrive?

“I always knew I wanted to have my very own platform with the freedom to grow and expand and inspire others. I love YouTube and I owe all my success to that amazing platform, but at the end of the day, being on YouTube leaves me to the mercy of their algorithm. The YouTube algorithm is set up in a way that many creators have to resort to clickbait to be seen by a bigger percentage of their audience. For vlogs and entertainment videos, this is more than fine, but in the world of fitness, using clickbait can be damaging and harmful. It can make people feel like they can take quick fixes to get fast, drastic results. But that’s not how wellness and fitness works! Having Daily Thrive by Vicky Justiz, my very own workout app, allows me to focus on the stuff that truly matters-which is creating effective, fun workouts and content that will get people excited to be active, make them happier, and help them build habits! My focus is now on quality content that people truly need and want rather than what can get more “clicks” or more attention.”

Do you plan to keep creating YouTube videos, or do you see yourself transitioning into only using the Daily Thrive app?

“Absolutely! I do not plan on leaving YouTube any time soon. I will be putting most of my workout content exclusively on Daily Thrive, but leaving YouTube open to educational content, nutritional content, vlogs, etc. And of course, I will still be uploading workouts here and there for all my ladies (and gentleman) that cannot afford or do not want to commit to an app.”

Do fans who buy the app have access to any exclusive content that isn’t available on your YouTube?

“Oh yes! Absolutely–that’s the point. So far, we have about 30 full length workout classes that cannot be found anywhere else. These range anywhere from 10 mins to over an hour long. I also release a brand new, exclusive workout every single Monday. I was originally planning to have ONLY exclusive videos on the app, but I made a last-minute decision to import (most) of my YouTube content into the app as well. This will make it easier for those who want to use Daily Thrive but still have their favorite YouTube workouts they like to do. A key difference is that for the Daily Thrive app, we have removed any ads or sponsors from the YouTube videos. This way, you can go straight into the workout with no distractions!”

Obviously the classes on Daily Thrive are virtual. When COVID allows, would you be interested in guiding in-person workout classes as well?

“It is literally my dream to host a huge bootcamp workout class. You just can’t compare the energy you get in-person to virtual. It would be super hard to decide where to do these because my audience is very diverse. I literally work with someone in every single country in the world! It’s definitely a dream post-covid though…”

What is your biggest tip regarding sticking to a consistent workout regimen?

“My biggest tip is to start small. I like to go by something called the 5-minute rule. When you don’t feel like doing a workout, when you are coming up with a million excuses as to why you can’t, just show up and do something for 5 minutes.  Many times, we talk ourselves out of doing things, we let the idea of working out overwhelm us, but if we just show up, we get through the hardest part, and many times we muster the energy to keep going and finish through the actual workout. But my motto has always been that ‘something is better than nothing.’”

Do you have any tips for readers who may be interested in your app now that they’ve heard of it, but are new to working out?

“Start with the 28 Kickstart Challenge. This is a great challenge for any fitness level, and we have two “pre-retraining” workout classes that go very in depth on the form for each exercise. To stay motivated, join in on the fun in the Facebook community, on Instagram, etc. Seeing other likeminded women doing the challenge and workouts right alongside with you will give you motivation and you won’t feel alone! Daily Thrive also has a 7-day free trial with no commitment, so you can always try before you buy to make sure you love it (but I absolutely know that you will!).”

What is your favorite feature of your app?

“I wouldn’t necessarily call it a feature – it’s more of an approach. I am never ever afraid to show my struggle in my workouts. You will see me red faced, hair all over the place, having to stop to take a breath, cursing the workout, laughing at myself, and more. Its real and raw and I want you to feel like you are doing the workout with a friend rather than a robot fitness instructor. I want you to know that it’s absolutely okay to take a pause, to struggle, and to find it difficult. This is where growth comes from.”

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine

 

Football Image for 360 Magazine by Rita Azar

Howard University x WHOOP

Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s & Women’s Golf for their inaugural season.

“We are extremely excited to partner with WHOOP,” said Howard Director of Athletics Kery Davis. “This will give our department more insight on making decisions during competition, and will create healthy habits for our student-athletes, coaches and staff that last a lifetime.”

WHOOP harnesses critical biometric data to inform student-athletes’ choices around sleep (quality, duration and regularity), workout and non-workout strain (cardiovascular load) and recovery (capacity to adapt to stimulus).

“WHOOP is an invaluable resource in providing actionable feedback to our student-athletes,” said Howard Director of Sports Medicine Lynson Willis. “The technology has been a key step in moving the Sports Medicine Department forward and has already become a real game changer.”

Howard Athletics will have access to an unprecedented amount of insights into their well-being. WHOOP will empower student-athletes to optimize all aspects of human performance, offering in-depth onboarding training and ongoing support remotely to optimize the user experience.

“The best athletes in the world use WHOOP to understand their bodies and this new partnership will help Howard University’s student-athletes take their performance to the next level,” said WHOOP Founder & CEO Will Ahmed. “As the Official Fitness Wearable of both the PGA and LPGA Tours, we are especially proud to support the Men’s & Women’s Golf teams in their first-ever season.”

Howard Athletics WHOOP members will have an exclusive view into their own data for personal analysis and the ability to opt-in to team insights with coaches, colleagues, teammates and training staff.

About Howard Athletics

The Howard University Department of Intercollegiate Athletics sponsors 21 NCAA Division I men and women varsity sports. The programs represent five conferences: The Mid-Eastern Athletic Conference (MEAC), Northeast Conference (NEC), Sun Belt Conference (SBC), Eastern College Athletic Conference (ECAC) and Atlantic Sun (ASUN) Conference.

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital. Visit www.whoop.com for the latest company news and connect with WHOOP on InstagramTwitterFacebook, and YouTube.

For more information, visit the Bison Athletics website at www.HUBison.com, or WHOOP at www.whoop.com.

Carrie Underwood × BODYARMOR LYTE Sports Drink

BODYARMOR LYTE Sports Drink announced a new equity partnership with 7-time Grammy Award-winning superstar, Carrie Underwood. Best known for relationships with top athletes including Naomi Osaka, Megan Rapinoe and Dustin Johnson, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Underwood and her expanding fitness and lifestyle portfolio to the BODYARMOR team.

The decision to team up with Underwood was strategic in nature, as the brand comes off an unprecedented milestone year. An extension of BODYARMOR Sports Drink, BODYARMOR LYTE offers a low calorie, no sugar added premium sports drink option with potassium-packed electrolytes, antioxidants and coconut water. The brand knows that consumers, beyond athletes, are looking for better-for-you options when it comes to sports drinks, as health and wellness trends continue to rise. And if you know anything about Carrie Underwood, you know that the better-for-you mindset matters to her, too.

As an entrepreneur, Underwood will celebrate the 6th anniversary this year as founder and lead
designer of her fitness and lifestyle brand, CALIA by Carrie Underwood, which is the second-highest
selling women’s brand within Dick’s Sporting Goods. In 2020, she continued to turn her passion for
health and wellness into a growing business empire with the launch of her fitness app, fit52, and
publication of her New York Times bestselling book, FIND YOUR PATH: Honor Your Body, Fuel Your
Soul, and Get Strong with the Fit52 Life, in which she shares her belief that fitness is a lifelong
journey, providing a common-sense approach to staying active, eating well, and looking as beautiful
as you feel, 52 weeks a year. Her partnership with BODYARMOR LYTE, aligns perfectly with her
personal mission to ensure that health and wellness is at the forefront of everything she does.

“Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and
professional standpoint,” said Underwood. “I’m a firm believer that what you put into your body
matters, so the fact BODYARMOR LYTE is made with no artificial flavors, sweeteners and no colors
from artificial sources, is important to me. BODYARMOR LYTE has everything that my body needs
to recharge and keep me hydrated throughout my day and everything I do. While music will always
be my first love and priority, I’m so fortunate to have been able to build my passion for health and
fitness into a business model and personal brand I can stand behind and be proud of. This
partnership is an important next step for me and the community I am building, which goes far
beyond endorsing a brand.”

To kick off the partnership, Underwood stars in a national television campaign, another first for the BODYARMOR LYTE brand. Underwood will also appear in advertising for BODYARMOR SportWater, a premium water with a performance pH9+. In the BODYARMOR LYTE campaign, Underwood is positioned alongside basketball superstar and veteran brand partner, James Harden. The spot can be viewed in full here: https://youtu.be/ePqew7J4Euk

“BODYARMOR Sports Drink continues to resonate with consumers who are looking for healthier hydration,” said Mike Repole, Co-Founder and Chairman, BODYARMOR. “Carrie Underwood is an incredible artist and entrepreneur and hydration plays an important role in her daily lifestyle, which is why BODYARMOR LYTE works so well for her. We couldn’t be more excited to have Carrie as part of the team to help us continue to build BODYARMOR’s awareness and momentum.”

BODYARMOR is a premium sports drink with potassium-packed electrolytes, vitamins and coconut water and is made with no artificial flavors, sweeteners and no colors from artificial sources. BODYARMOR LYTE is the low-calorie, low sugar and naturally sweetened offering from BODYARMOR Sports Drink, and is available in five flavors. Consumer demand for a better-for-you sports drink has made BODYARMOR the number three sports drink in the U.S. and it has been the hydration option of choice for many professional athletes and millions of high school and college athletes since its launch in 2011.

About BODYARMOR Sports Drink 

BODYARMOR is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. Created in 2011 by Mike Repole, BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but is naturally sweetened and has only 20 calories per serving; and BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a performance pH 9+ and electrolytes for sport. In August 2018, The Coca-Cola Company purchased a minority stake in BODYARMOR, making them the second largest shareholder behind Repole.

About Carrie Underwood 

Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, film, and now books, as a New York Times bestselling author. She has sold more than 64 million records worldwide and has recorded 27 #1 singles, 14 of which she co-wrote, while continuing to sell out arena tours across North America and the UK. Her 2018 release, Cry Pretty, is her seventh album to be certified Platinum or Multi-Platinum by the RIAA, including her Greatest Hits: Decade #1. In September, Carrie released her eighth album, My Gift, her first-ever Christmas album, which debuted at #1 on the Billboard Country, Christian and Holiday charts in its first week and marked her eighth straight release to debut at #1 on the Billboard Country chart. My Gift also debuted #1 on the UK country chart (her fifth #1 on the chart) and #1 on the Canadian country chart. Additionally, HBO Max is currently streaming “My Gift: A Christmas Special From Carrie Underwood,” an exclusive, all-new holiday special, with Carrie performing songs from My Gift with a live orchestra and choir. She also starred as Maria von Trapp in NBC’s three-hour 2013 holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers, and she returns this Fall for her eighth season as the voice of primetime television’s #1 program, NBC’s Sunday Night Football. She hosted the CMA Awards for 12 consecutive years.

Underwood has won over 100 major awards including 7 GRAMMY® Awards, 15 ACM Awards including three for Entertainer of the Year (the first female in history to win twice and, as of 2020, the only female ever to win three times), 22 CMT Music Awards where she continues to hold the record for the most award wins ever for the show, 7 CMA Awards, and 15 American Music Awards with her 7th win for Favorite Female Artist – Country and 6th win for Favorite Country Album for Cry Pretty, breaking the AMA record for Most Wins in the Favorite Country Album Category. Carrie is the most followed country artist on Instagram and most followed female country artist on Twitter, Facebook and TikTok. She is a proud member of the Grand Ole Opry and founder/lead designer for her fitness and lifestyle brand, CALIA  by Carrie Underwood. In March 2020, HarperCollins/Dey Street books published Carrie’s first book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, a fitness lifestyle book in which she shares her belief that fitness is a lifelong journey, providing a common-sense approach to staying active, eating well, and looking as beautiful as you feel, 52 weeks a year. That same month, Carrie also launched her new fitness app, fit52, which is a holistic wellness platform designed to encourage and support users on their personal wellness journey, and is available on the App Store and on Google Play.

health

UVA Tests Different Approach to Managing Type 2 Diabetes

A researcher at the University of Virginia School of Medicine is testing what he calls a “radically different” approach to managing type 2 diabetes for those who can’t or don’t want to lose weight.

Daniel Cox, PhD, professor of psychiatry and internal medicine, said his program “flies in the face of conventionality” in that it doesn’t insist on weight loss as a key component of controlling blood sugar. Instead, it combines continuous glucose monitoring with well-informed eating choices, to understand the effect of different foods on blood-sugar levels, and well-timed exercise, to reduce those levels as needed.

“The convention is ‘lose weight.’ And if you lose weight, you lose belly fat, and if you lose belly fat, you lose adipose tissue in the liver. And that, in turn, reduces insulin resistance,” Cox said. “That’s all fine and good. And if you can, in fact, lose a significant amount of weight and keep it off for a long time – a lifetime – you’re golden. You can even put diabetes in remission. There’s nothing wrong with that approach, and it’s a very effective approach. But some people don’t need to lose weight, and some people don’t want to lose weight, and other people want to lose weight but they can’t, or they can’t keep it off for a lifetime.”

A Different Take on Diabetes Management

Cox’s approach relies on continuous glucose monitoring to help people understand how their food choices affect their blood sugar. Different foods may affect people differently, he notes.medicine

Continuous glucose monitoring involves wearing a sensor on the back of the arm that continually sends a signal to a receiver that shows the person’s blood glucose level, without the need for fingersticks. Continuous glucose monitoring lets people see how a particular food affects their blood-glucose levels, whether it’s a sugary slice of cake or a seemingly healthy bowl of oatmeal, Cox said. Understanding that lets them make smart choices to keep their blood sugar under control.

If they do choose to indulge in a sugar-spiking food, the program encourages them to use light exercise, such as walking, to help bring their blood sugar back into check.

“This is the innovation: One, you dampen how much [blood sugar] goes up by minimizing the amount of carbohydrate you eat, and, two, you hasten its recovery by becoming more physically active,” Cox said. “Physical activity does two things: One, the skeletal muscle burns blood glucose as fuel, and, two, physical activity reduces your insulin resistance for a short period of time, about 24 hours.”

“Instead of fixing supper and having a great dinner and then plopping in front of the TV for the rest of the night, the alternative is becoming more physically active,” Cox said. “Do your shopping after you eat, walk the dog after you eat, clean your house after you eat.”

About the Diabetes Clinical Trial

Cox, of UVA’s Department of Psychiatry and Neurobehavioral Sciences, is testing his approach in small clinical trials at UVA, West Virginia University and the University of Colorado. Each site is recruiting four people newly diagnosed with type 2 diabetes who have not yet begun taking medication. The participants will be provided with a treatment manual, continuous glucose monitors and activity/sleep trackers. Trial organizers will then check in with them virtually over several weeks to see how well the approach keeps their blood sugar under control.

The study is the latest in a series evaluating the approach. Cox said he has been encouraged by previous results but notes that “there’s no one approach that works for everybody.”

“In our 12-month follow-up study, slightly over half of participants – 52 percent of people – we would still classify as responders, meaning they’re having a significant benefit,” he said.

For the right people, he said, the approach may offer a way to control blood sugar without medication or with less medication, while still allowing flexibility in dietary choices. “We’re not asking for radical changes in lifestyle,” he said. “We’re asking for modest changes in lifestyle that directly impact blood sugar.”

For More Information

To keep up with the latest medical research news from UVA, subscribe to the Making of Medicine blog at http://makingofmedicine.virginia.edu.

Gym Illustration by Rita Azar for 360 Magazine

Planet Fitness Southeast 100th Club Opening

Sunshine Fitness is Planet Fitness’ first franchise group and it continues to experience steady growth across the Southeast amid pandemic with plans to open nearly 15 more clubs in 2021

Sunshine Fitness Growth Holdings, LLC (“Sunshine Fitness”), a leading owner and operator of Planet Fitness clubs in the Southeast United States backed by TSG Consumer Partners (“TSG”), today announced its 100th Planet Fitness club opening with new locations simultaneously opening in South Carolina and North Carolina.

“Opening our 100th club during this challenging year is not only a testament to our franchise group, but also the desire of the communities to prioritize physical and mental wellness as an essential part of their lives,” said Shane McGuiness, co-owner and CEO of Planet Fitness Southeast. “In 2021 we will continue bringing jobs to local economies, while prioritizing the health and safety of our members and employees.”

Since March, Sunshine Fitness has focused on adapting to the current pandemic while maintaining plans for expansion.  Additionally, Planet Fitness has taken several steps to strengthen existing cleanliness policies, introduced touchless check-ins and “Social Fitnessing,” created its Clean Thumb Club™ policy, and implemented a “crowd meter” available on the Planet Fitness app for customers to see capacity levels in real time. Throughout the year Planet Fitness has taken several steps to strengthen existing cleanliness policies, introduced touchless check-ins and “Social Fitnessing,” created its Clean Thumb Club™ policy, and implemented a “crowd meter” available on the Planet Fitness app for customers to see capacity levels in real time.

Sunshine Fitness has been one of the fastest growing Planet Fitness franchisees in the U.S. and has opened multiple locations since the start of 2020 with strong plans to open 13 additional clubs in communities across the Southeast in 2021. The momentum is driven by the more than 113 million check-ins to Planet Fitness since May 2020, when gyms were cleared to reopen by local officials after the pandemic forced their doors to close. 

For more information, or to join online, please visit www.PlanetFitness.com or follow on Facebook and Twitter. 

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2020, Planet Fitness had more than 14.1 million members and 2,086 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About Planet Fitness Southeast 

Opening its first location in 2003 in Altamonte Springs, Florida, Planet Fitness Southeast is the very first franchisee and one of the largest within the Planet Fitness brand. Started by longtime best friends, Shane McGuiness and Eric Dore, Planet Fitness Southeast now operates 100 locations and still holds true to the original mission of enhancing people’s lives by providing a high-quality experience in a welcoming, non-intimidating environment known as the Judgement Free Zone®.  

About TSG Consumer Partners
TSG Consumer Partners, LLC is a leading private equity firm focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, fitness, health & wellness, household, apparel & accessories, and e-commerce sectors. Representative past and present partner companies include Duckhorn Wine Company, Planet Fitness, IT Cosmetics, REVOLVE, HUDA Beauty, BrewDog, Canyon Bicycles, Pabst, Backcountry, vitaminwater, thinkThin, popchips, Stumptown, Smashbox Cosmetics and e.l.f. Cosmetics. For more information, please visit www.tsgconsumer.com.

Gym Illustration by Rita Azar for 360 Magazine

The Beach Body

Kupah James has the raw and positive energy it takes to be motivational. Although he grew up in Boston, he now resides in LA as a Celebrity Group Fitness Instructor. With over 15 years of experience, Kupah is also a Private Party Dj (Global). With best friend and business partner, JENI Lin they created the very popular #BodyWeightBootKAMP – a 45min total body circuit for all fitness levels.

If you don’t find him amongst small groups of people motivating and coaching you can catch sneaking in afternoon naps and binging streaming services…before/after napping (LOL). His long term goal is to travel the world bringing #BodyWeightBootKAMP to each and every shore!

Health During the Holidays

With the 2020 holidays approaching, here are some activities you can #MakeMoves with first thing in the morning to get your mind right for the ensuing “craze that is the holidays.” Let’s agree, we are searching for a quick “win,” nothing super complicated and “thinking” should not be in the cards. Load up your “GoTo” workout, the one where you kill it and always feel your best every time.

If you’re feeling a more chill holiday workout, something meditative like a yoga practice, a long walk, a light jog or meditating can be helpful. One of these exercises can calm your nerves and allow you a moment of calmness. You can take this peaceful time to celebrate making it to another festive season. 

If you’re looking for help with the holiday feast, we all know we don’t want to ruin our appetites. By making sure we get a “healthier” breakfast in the morning, hopefully, we can avoid extra guilt come dessert time. Drink lots of water and if your a coffee person grab one to help suppress your hunger until “DINNAH,” lol. If you really want to balance out the equation, ease up on the carbs 24-48 hours before it’s time to dig in. Bon appétit!

Keeping a Daily Routine

With so many people working from home, parks and other creative spaces, how does one maintain a good routine if your living space becomes your workspace as well?

A couple of ways to maintain a good routine are using your smartphones/devices, friends/roommates/spouses, or an accountability coach. All devices come with apps, timers and reminders to help keep you on task. For me, I’m always on the go so I use food reminders to help me with my routine. Sometimes I’m so busy interacting with clients I forget to eat, so I created a reminder just to chug a protein shake every couple of hours. ICONIC makes a perfect pre-made protein shake, so it’s even easier, no excuses.

Do you have people around you that you can lean on for “check-ins” and support? Asking a friend, relative or spouse could be a great way to “stay the course” and build on an existing relationship. 

Accountability Coaches do just that, hold you accountable with calls, texts, meets and quality time invested into the things you SAY you want to do but allow distractions to get in the way. Sometimes a person you’re close to might not be the best for this job, rather finding an objective, trained professional to work with your motivations might be best. 

A Critical Muscle to Tone

It is critical to develop a strong healthy back simply because your back is essentially the most important part of your skeleton next to your skull. It bears the weight of your upper body while stabilizing your balance and “kindly” houses your Central Nervous System (CNS). Your CNS allows signals from the brain to travel throughout your body. If that isn’t reason enough it’s also a major component to posture, and everyday activities like walking, running, sitting and lifting. 

Some of the primary benefits of a back workout are the strengthening of the shoulder and increasing stability. Many shoulder injuries can be treated simply by strengthening your back. Another benefit to back workouts is the positive effect on your posture and balance. Not to mention, a well developed back will aid in your quest for that Super Hero Body that many of us dreamed of as little boys. 

The best exercises depend on someone’s personal goals. With that said, some essential exercises would be – in no particular order – Back Loaded Squat, Deadlifts both (Sumo and Romanian are common), Back Rows, Rear Flys, Single Arm Row, Pull-Ups and Chin-Ups and Lat Pull Down. These are all great exercises, just to name a few. 

A common mistake of back exercises is having a “poor” form. I could never express how important form is to the overall development of any muscle group and the back is no exception. Especially in the Back Squat, Deadlift and Pull Up. Those are three that I often see performed incorrectly and I can’t help myself but to speak up and try to help the best way I can. An injury is nothing to shake a stick at, so when performing these exercises, and others, please “respect the rep” and choose form over everything.

Something to consider which I believe gets overlooked is a post-workout routine. A good stretch of the muscle group you just worked on can be vital in your recovery. A protein shake that feeds the muscles with proper nutrition and the tools it needs to maximize your workout can also be necessary. My personal favorite post-workout shake is by ICONIC, it comes in a variety of flavors, a powder or pre-made, and is grass-fed. 

How often a person should add back exercises to their routine depends on the individual goals, injuries, limitations, etc. However, once someone wants to add back exercises, they can add them immediately. If someone is “newer” to fitness it might not be a bad idea to try some workouts using strictly bodyweight before adding a load, just to perfect form and technique. A great source of BodyWeight workouts can be found on my YouTube Channel, and are streaming for FREE. As far are frequency, 2x or 3x a week seems pretty reasonable unless there are specific goals in which case it would be situational. For the common fitness person, this number would be adequate.