Posts tagged with "fitness"

Rita Azar for use by 360 MAGAZINE

Apple Music Fitness DJ Mix Series

From Apple Music comes their very own DJ Mix series; a special space where all artists, DJs and producers can come together to produce an exclusive fitness experience, only on Apple Music.

Everyone has a distinguished taste for their workout music, and the Fitness Mix series allows artists to customize their own tracks to create an unparalleled experience for listeners.

The Fitness Mix series is separated into four differing subcategories, which includes Run, Ride, Gym and Yoga. Each mix is solely produced to be worked out to.

The first set of the Fitness Mix series includes mixes from Aluna (Ride), Loud Luxury (Run), Valentino Khan (Gym) and Above and Beyond (Yoga).

Detailed descriptions on what listeners can look forward to in the first round of mixes is featured below.

Aluna: Ride

The first Apple Music Fitness Mix for cycling showcases the British electronic producer and singer Aluna (formerly one half of AlunaGeorge). Aluna set out to encapsulate her DJ point-of-view in the mix, styling the mix for cyclists. “I take whichever club or festival I’m playing all around the world with my collection of global dance music,” Aluna tells Apple Music. “This time, it’s on a bike.” Crafted specifically with a cycle set in mind, the mix flows from a comfortable warm-up to a powerful set of climbs and sprints. Eventually, Aluna directs viewers to what she calls the “sweet spot” of 90 RPM. The combination of all of Aluna’s distinct songs in the mix sets up viewers for a kinetic cycling encounter.

Loud Luxury: Run

The LA-based house due Loud Luxury generated a mix sure to get listeners motivated and amped to run. Inspired by their own personal preference for fitness music, Joe Depace, one half of the group, told Apple Music, “in terms of the set’s structure, we were really intentional about having some sections that are very high-energy, big sing-along moments mixed with sections where it’s a bit more rhythmic and repetitive. The goal here is to keep you on pace so you’re never getting bored but also not losing all of your energy on one song.” The duo referenced their own busy schedules for creativity in the fitness mix, aiming to create something that would be easy to listen and get active to.

Valentino Khan: Gym

All Apple Music Fitness mixes have a shared goal in common; to pump up the viewers and give an essential boost of energy during workouts. Valentino Khan, an LA-based DJ/producer, created the fitness mix for the gym to get anyone through weight trainings, HIIT workouts or any other demanding fitness routines. Khan elaborated on his mix, stating, “I wanted to keep the energy high, while still selecting tracks that were pleasant to listen to play in any setting. It’s a bit of a crescendo, with the higher-energy tracks towards the later stages of the mix. At the same time, I wanted to give people a great ending that they can ride out to.”

Above & Beyond: Yoga

The UK trio Above & Beyond has released three albums since their Flow State project in 2019, with intention “to bring people’s attention and focus towards helping themselves find better mental fitness and overall happiness in life,” Paavo Siljamäki, one third of the group, tells Apple Music. Since collaborating in the past with yoga experts Elena Brower and ChauKei Ngai, the group was the innate choice to cultivate the Apple Music Fitness mix for yoga. The mix is a crucial one, as the flow of the mix will directly correlate to the energy and tempo during one’s yoga workout. “Through raised awareness, being more present, one can reach a state of flow: a creative and free state of mind where time, fear, and stress dissipate,” says Siljamäki. Above & Beyond strives to provide a sense of calm and comfort through this fitness mix.

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New Latinx Community Studies

 Leading Latino digital media company mitú, in partnership with premier multicultural marketing and communications agency The MRKT, released the first of a series of studies titled The mitú InTell Series. The studies aim to gain and socialize insights on the current state of the U.S. Hispanic community while digging deeper into their motivations and behaviors behind topics ranging from health and wellness to finance, sports, food, commerce, and travel.

“As a digital media brand that has stood for Latinx representation for 10 years, mitú has conversations with millions of Latinos daily. This interaction and our editorial process allows us to gather signals and real-world concerns from our audience to develop insights not only on what our community is thinking, but also why, and to do so while the topics are still actionable and timely,” said President of mitú, Stephen Brooks. “Ultimately we feel a responsibility to not only share these insights, but to give a voice to our audience.”

Both mitú and The MRKT are inherently able to provide insights into the state of the U.S. Hispanic population both from a macro, public perspective and at an interpersonal scale, allowing them to uncover nuances and evaluate the community from a unique point of view not seen before. 

“As a leading multicultural marketing and communications agency, our team lives and breathes the experiences that permeate the cultural zeitgeist within our community, making the issues that affect the U.S. Hispanic community incredibly evident to us. It is with that real-world and professional experience that we help create these studies which we hope enable other entities and organizations to identify the most current needs of the U.S. Latino population and bring us closer to a future where our community is fully seen and heard.” said President of The MRKT, Marcos Barron.

This first online quantitative study – conducted by a third party, HyperFocus ROI, with a sample size of 1,000 U.S. Hispanics–consisted of evaluating participants for their various attitudes, perceptions and behaviors across a number of demographic segments relative to the broader topic of health & wellness. Four key areas under this topic–medical, mental health, fitness, and nutrition–were evaluated across key audience segments broken out by age, income, gender, and country of origin.

While specific insights relative to each of these four areas were uncovered across the various audience segments, mental health emerged as the most common denominator, garnering the highest overall importance ratings when compared with the other three subcategories, with 65% of all respondents rating mental health as very important. Notably, mental health has declined across all segments of the U.S. Latino population vs. two years ago.

 Additional key findings include:

  • U.S. born Latinos are reporting health issues that affect multiple generations at nearly twice the rate as non U.S. born Latinos.
  • 37% of the Latinos surveyed report that the #1 reason they don’t have a primary care physician is their financial situation, with non U.S. born Latinos expressing this as a barrier with even more frequency at a rate of 46%. 
  • Latinos in the lowest income bracket (earning under $49K) are rating all of the health subcategories (medical, mental health, fitness, nutrition) as being somewhat/not at all important to them. However, there are some key barriers and reasons that surfaced on why they may not be placing importance on their health when compared to the other groups.
  • Out of the four subcategories, Latinos aren’t placing as much importance on fitness even though their reported habits are demonstrating that they are exercising at higher rates when compared to two years ago, with 45% stating that they are exercising more often.

For more key insights and to read the full study, click HERE

About mitú

Mitú is the leading digital media company representing the Latino point of view among consumers 18-44. Through our multiple touch points in video, editorial, social media and commerce, we connect brands, content buyers, and creators to the massive community of Latino consumers in America. Our audience is the 200%, 100% American and 100% Latino, who inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience across a variety of social and O&O platforms. Mitú is a GoDigital Media Group company headquartered in Los Angeles, CA with operations in New York, Miami, Chicago, Mexico, Colombia, Belarus, Sri Lanka and South Korea. 

About The MRKT

The MRKT is the full-service multicultural marketing and communications division of Terry Hines & Associates (THA), a leading entertainment-marketing firm for over 40 years. The MRKT offers a comprehensive approach to creating narratives and experiences that connect clients to diverse, multicultural demographics via culture and lifestyle, over stereotypes and assumptions. The MRKT specializes in reaching Latinx, African American, and AAPI consumers and executes campaigns with both a national and local footprint, all infused with cultural resonance, across several disciplines including: PR, social media, influencer marketing, experiential, grassroots, and creative (print, digital, AV) on behalf of some of the largest entertainment and consumer brands in the world.

Medical illustration by Heather Skovlund for 360 Magazine

Why kicking an addiction is more than just quitting

Why kicking an addiction is more than just quitting; the importance of self-improvement to recovery

Regardless of what someone becomes addicted to, be it drugs, food, or a computer game, there are usually underlying causes that have led to the addiction developing. So, it makes sense that when the addict chooses to try and break their addiction, it is not just the addiction that needs to be addressed but also the underlying causes. Without doing this, the person is far more likely to fall back into their habit. Thankfully there are many routes to self-improvement that can be used in the fight to overcome addiction.

Talking therapy can be a valuable tool for uncovering deep-seated issues that have eroded a person’s confidence and mental health and pushed them into escapism that became a dangerous addiction. Whether you choose to use a psychologist or a trained counselor, they will work to improve your mental health, giving you much-needed strength to break that addiction. Therapists are also there for you once you’ve broken the addiction but are perhaps still struggling with old triggers or when other stresses arise that could become triggering so that you can develop coping mechanisms to overcome them.

Rehab centers can be a scary thought, but they aren’t just there for those at the lowest ebb of their addiction issues. Rehabs are also designed to help you learn how to deal with day-to-day life after addiction so that you don’t need their services again. An Arizona Rehab Center will also provide outpatient services to provide that ongoing support while you reintegrate into the community. Being in a rehab facility also lets you see others who are at different stages of recovery than yourself, letting you look back at how far you’ve come and forwards to where you will soon be.

A general improvement to mental health is beneficial for anyone, especially when dealing with deeper issues. As well as therapy and addiction-specific help, look at other approaches to balancing the mind, such a meditation and mindfulness, which can be practiced in a group setting or alone in a quiet moment. Many people’s addictions stem from trying to escape the noise in their heads. The practices of meditation and mindfulness work to help you calm that internal noise and reset your mind, thus allowing you to step away from chaotic thoughts that have become overwhelming and, therefore, harmful to your mental health.

As well as working on your mental health, paying attention to your physical health is very important, too, especially if you’re fighting an addiction that has a particularly detrimental effect on it. Start small and gentle; if you’re coming off drugs or alcohol, a heavy gym session will not go well. Instead, opt for gentle exercise such as a yoga class or join a walking group (classes and groups have an added social benefit that will lift your mood). As you see improvement in your fitness and overall health, look at finding other activities in which to get involved.

IKUE NEWSON

Ikue Newson was born in Indiana of African, Indian and European ancestry. Growing up as the youngest of six children, she always reached maturity and speed in her life decisions. Ikue obtained a BA in Philosophy from Indiana University, and quickly after moving to Los Angeles to pursue a career in modeling. Modeling has been an outlet for Ikue’s unique fashion sense. Ranging from athleisure to avant-garde, Ikue revels in a multitude of editorial and lifestyle campaigns. In addition to modeling, she loves creative writing, horseriding and spending time with her standard poodle, Ghost. After gaining status as a notable model, she aspires to attend law school.

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Ikue Newson makes an appearance inside 360 MAGAZINE.
Ikue Newson in Life Without Andy (LWA).
Ikue Newson in 360 Magazine.
Ikue Newson models Finish Line.
Ikue Newson in Sultra Beauty.
Ikue Newson with cornrows in 360 MAGAZINE.

height: 5’8″
hair color: brown
eyes: honey
bust: 32″
waist: 23″
hips: 33″
shoes: 7

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Reebok Athletes UNLOCKED

Reebok will host a live talent Q&A titled Reebok Athletes UNLOCKED: A Panel Discussion on Fitness, Training, and Performance, which will feature fitness trainer Jess Sims, elite athlete Annie Thorisdottir, long distance-runner, Justyn Knight. The panel will take place tonight, 6 pm EST on Tues, Oct 12, and all you have to do to join is sign up with your email for Reebok UNLOCKED, the brand’s loyalty program. Join the panel HERE.

The athlete panel is a part of Reebok UNLOCKED Week, a week-long virtual event from October 13-19, open to all members of Reebok UNLOCKED, the brand’s free loyalty program that allows consumers to earn points by buying and reviewing items. Reebok UNLOCKED Week is the brand’s first-ever member celebration rewarding its loyal customers, playing host to the brand’s biggest names, collaborations, and exclusive drops.

A host of exclusive experiences and products will be made available to members throughout Reebok UNLOCKED Week, including:

10/12: Reebok Athletes UNLOCKED: A Panel Discussion on Fitness, Training, and Performance featuring fitness trainer Jess Sims, elite athlete Annie Thorisdottir, long-distance runner, Justyn Knight professional basketball player, Tamara Young.

10/13: Reebok x Ghostbusters Collection (Adult shoes and hoodies and Kids’ shoes)

10/15: Reebok x Peppa Pig collection (Kids’ lifestyle shoes)

10/17: Archive Collection (An assortment of the best of Reebok’s collaborations brought back for a limited time including the Iverson collections, Jurassic Park, and Victoria Beckham Drop 5, among others)

10/18: Nano X1 Adventure (Men’s & Women’s cross-training shoes)

Are Supersets Good for Building Upper Body Strength?

Supersets are a type of workout that is designed to increase the amount of sets you do for an exercise without resting in between sets. For example, if you’re doing a push-up, you might push your way up and then grab weights on the floor to do some bicep curls.

The goal of supersetting is to get more work done in less time by minimizing rest periods. And because of this, supersets are often used for building muscle mass. 

So what’s the verdict? Are supersets good for building upper body strength? Read on to find out!

The truth about supersets for strength gains

Some say that supersets are great for adding intensity to your workout if done correctly, but others say that supersets don’t show any advantage over regular sets. As with most workouts, there are no absolutes in the strength training field. You can add a superset to your workout, and if you go about it the wrong way, it can be counterproductive.

It’s not that supersets can’t be an effective addition to your routine, it’s that you should be careful going about it. And you definitely need to have a plan in mind.

One of the biggest misconceptions about supersets is that they show no improvement in strength, but as with all exercise protocols, this is not the case. The truth is that high-intensity workouts, like chest and tricep supersets, will show a greater increase in strength gains than low-intensity ones.

You can do either type of workout in a split set (doing a high-intensity set, followed by a low-intensity set), or you can do a full superset (one high-intensity set followed by a low-intensity set). Either way, you’re going to see a big difference in your performance. The question is, how can you pick the right superset workouts?

This is where it gets a bit complicated. The first thing you need to know is that when training muscle with high intensity, the way you perform your superset is going to affect the way you build strength.

The problem with doing this is that you tend to go all-out on your first set and then use the low-intensity set as a warm-up. This is a good way to help you get accustomed to the high-intensity energy, but this isn’t the best way to do supersets.

The best way to do supersets is to increase your volume over a few weeks. When you do a high-intensity set, it’s best to keep your reps at about 20-25 (but if you’re new to the higher rep range, go down a notch or two). The low-intensity set will be low reps, but you’ll still be using a fair amount of intensity (probably about 40-60%) to drive your muscles to fatigue.

How Do You Do Supersets Right?

When you’re looking at a program for doing supersets, the program should focus on progressing slowly. The higher you go in the weight category, the more you’ll want to include in your supersets, but this is very difficult to measure.

The best way to do a superset is to increase the weights slowly, so you’re not burning out your nervous system. The good thing about doing supersets is that the high-intensity set will be done fast, so you can have more time for the low-intensity set.

This is a good way to add more intensity to your routine without adding a lot of volume.

Beginner mistakes with supersets

Use of too few sets: It’s better to use more sets than too few to reap the benefits of supersets. When you use a limited number of sets, you are less likely to get adequate rest between sets.

Severely Limited Rest Periods: Being able to rest for 45 seconds or more between sets in some programs can give you a significant amount of time to recover. In these programs, however, you are going to have to do one “one rep max” set and then rest. You won’t have that recovery time between sets.

Inadequate stretching: It’s good to stretch after your supersets, and post-workout stretching is generally recommended over pre-workout stretching. However, if you’re too sore to stretch at all, it’s a sign you’ve done something wrong.

With supersets, you can easily end up training to failure or to exhaustion. As soon as your heart rate drops below the anaerobic threshold, your muscles will stop working effectively and you will have to stop the exercise.

The problem is that it’s hard to recover from this kind of workout. When you train to failure, you aren’t able to recover from it because you are going to be unable to get into the zone for the next exercise.

The Bottom Line

Super sets are an awesome way to add intensity to your workouts. If done properly, you can dramatically increase your strength and power in the gym, but you must remember that this is a short-term benefit. With hard workouts, you will be forced to give your body the rest it needs to heal and rebuild.

You have to balance this short-term benefit against long-term goals and your training volume. If you’re trying to increase your strength, you want to stick to a structured program that can safely help you to that end. Supersets won’t get you there, but they will help get you started.

Image via Britney Falletta and Intelligent Threads for 360 Magazine

Q×A with Intelligent Threads

By: Matthew Anthenelli

Intelligent Threads is a new brand based from Kerrville, Texas that makes athletic oriented clothing with groundbreaking technology. Their athletic gear is designed to maximize recovery and help with body alignment while still being very modern and fashionable. We got the chance to talk with Intelligent Threads about their mission and what sets them apart in the athleisure fashion world. 

Intelligent Threads is an innovative company that provides clothing that stabilizes bone structure and improves body alignment while also being comfortable. Where did the idea for this product come from?

Synergy release method is a method that I developed to help stabilize the anatomical structure. But peoples muscles when under stress or repetitive motion or pressure will pull the bone structure out of place. I thought to myself if we can get the muscles to stay relaxed that’s going to help keep The anatomical structure in the right position. Which would prevent a multitude of structural problems in the body. So I guess the idea came out of necessity to help people stabilize their body to be able to feel better and perform to their full potential. 

Intelligent threads allow people like professional athletes to train and perform more comfortably. How does the apparel achieve this?

By a technology called Myo Equilibration.  We infuse at a quantum mechanics level Myo E into the fiber of our clothing. When Myo E is in close proximity to the body it will interact with the muscles that hold the structure out of place or pulls the structure out of place, causing the muscle to release. The reason we want this to happen is so now the body can self adjust and correct back into its anatomical neutral position. Helping all kinds of structural problems with the body.

In addition to athletes, Intelligent Threads offers support and comfort to those experiencing the difficulties of pregnancies. What specific issues can Intelligent Threads help prevent? 

The structure starts to shift and change farther into the pregnancies which can cause lots of structural issues. By Keeping the muscles relaxed IT helps the structural  changes before and after pregnancy To help prevent pain and everything else that goes along with it. 

What kind of research went into the design and manufacturing of the clothes made for both athletes and pregnant women?

I spent 15 years studying the body and how it works to come up with Intelligent Threads. The nice part is an athlete’s body and a pregnant lady’s body works the same so the technology crosses over to both. 

What differentiates Intelligent Threads from other athletic apparel brands?

Myo E is the difference. Athletic clothing doesn’t help the structure like Intelligent Threads does. Really the question is why would you want to wear clothes that didn’t have Myo E in it.

Where can we purchase Intelligent Threads and find out about upcoming releases?

Our website also the other social sites.

Make sure to check out Intelligent Threads via Facebook, YouTube and Instagram.

Allison Christensen illustration for 360 magazine

Exercises to Tone Every Inch of Your Body

When people talk about exercising, they usually picture themselves at the gym working out on those fancy cardio machines, but exercising does not only require to that.

Nowadays, it is easier to get fit in the comfort of your own home. If you do not know where to start, visit https://www.northernfitness.ca/ website for more info.

Where do we start? What exercises are most popular for working out and toning your body? Experts recommend exercises and workouts with varying levels of difficulty, according to your body fitness level. Adding a twist or weights will increase the difficulty of the exercise and working out your muscles much more effectively.

In this article, we will go through some of the most popular types of exercises that you can do in your home, requiring limited space and simple movements. Let’s delve deeper and find out more!

One of the most popular exercises–which we have all known since school–is doing push-ups. This is one of the most difficult exercises that can be done without using any equipment. Push-ups engage multiple groups of muscles with each repetition. Luckily for us, there are a lot of variations that are a lot easier to do!

Another popular exercise that does not require any type of equipment is lunges. Lunges target the lower body area and are a lot easier to do than push-ups. This exercise requires you to stand in an upright position, take a step forward with your right leg, and bend it. 

Usually, people do three sets of ten to twelve lunges on each leg.

Since we are talking about exercises that target your lower body, we can’t skip squats. This type of exercise targets the largest muscle group in the human body, so it is very intense and effective when it comes to toning.

Start by sitting in an upright position, with your feet positioned wider than shoulder-width apart. Then, bend your knees and slowly lower down. While doing so, make sure that your knees do not go too forward. Finally, return to the initial position. That’s the right way to do squats!

Now, let’s talk about plank. As simple as this exercise sounds, it is a super-effective way to target core strength and increase stamina.

What do you have to do? First, sit in a push-up position with your hands and toes touching the ground. While keeping your core engaged, maintain this position as long as possible. That’s about it!

If you find yourself bored of these exercises, maybe you should start looking for free workout routines available on streaming platforms. Why not try something more diverse? Maybe something that involves circuit training could be a more effective and fun option to you!

If you feel like your body is ready to increase the difficulty of the exercise, consider increasing the number of reps for each set or even adding more weight. Sometimes, professional trainers add a twist or a turn to exercises, to make it a more difficult.

Another effective way to spice up your routine is to go from several reps-based routines to a time-based routine. That means you will be switching from counting the sets to instead making more repetitions in a preset amount of time.

All in all, we could not feel any happier about seeing this increased need for physical activity and increasing awareness about the importance of working out. In the long term, exercising has a positive effect on both your body and mind.

Studies have shown how having a regular exercise routine can reduce stress, depression, and anxiety by up to 85 percent. Working out is also correlated with an increased level of self-esteem, which results in a balanced healthy lifestyle.

If you are tired of sitting at your desk and working yourself to exhaustion, spice up your life with workouts in the comfort of your own home! After all, you know what they say–mens sana in corpore sano– a healthy mind and a healthy body to rule them all!

Ka$hdami album cover via Kierra Felton for use by 360 Magazine

Ka$hdami – Epiphany Reloaded

Ka$hdami released a deluxe edition of mixtape Epiphany Reloaded, featuring three new tracks.

Today, Las Vegas-born and DMV-based buzzing 16-year-old rapper Ka$hdami expands his critically acclaimed debut mixtape, Epiphany, with the Deluxe Edition entitled Epiphany Reloaded. He added three brand new songs to the original tracklisting, presenting his complete vision for the first time now. 

Among the unreleased material, he extended his explosive anthem Reparations! with a never-before-heard version. The original has amassed over 11 million Spotify streams and 1.6 million YouTube views on the music video. Elsewhere, his voracious verses ignite Average, while Beep Freestyle! hinges on his artfully nimble wordplay.

Upon arrival, Epiphany earned a Top 10 debut on Spotify, while multiple cuts lit up playlists such as Soundcloud’s New & Hot Overall and New & Hip Hop Charts. Not to mention, Cole Bennett, Internet Money, Lil Tecca, Trippie Redd, Yung Bans, and more have publicly endorsed Ka$hdami. He also kept the momentum going with the recent music video for Wake Up [feat. SSGKobe]. 

Recently, Pigeons & Planes hailed him as one of the Best New Artists for May 2021, and he lives up to this high praise on the project. In addition to the recent single Dior, the tape includes the magnetically melodic standout I Know produced by none other than multi-platinum phenomenon Lil Tecca. Not to mention, SSGKobe dips into the undeniable Wake Up. yvngxchris trades bars with Ka$hdami on Fitness, while BabySantana pulls up with a rich cameo of his own on Receipts.

Epiphany includes Ka$hdami’s recent single Dior and the viral banger Look N The Mirror!. The latter crashed the Top 20 of the Spotify Viral Chart and Top 25 on the Rolling Stone Breakthrough 25 Chart, while Pitchfork proclaimed, “Must Hear Rap Song of the Day. It has already racked more than 20 million total streams.

With bold bars and electrifying flows, Ka$hdami initially set TikTok on fire with Kappin Up. At just 12-years-old, he accumulated traction on Soundcloud as part of the “hvmor” rap collective. As he took off online solo, he served up the independent projects #KashDontMiss and 16.

TRACKLIST

  1. Dior 
  2. Figures 
  3. Up!
  4. Receipts [feat. BabySantana]
  5. Look N The Mirror!
  6. See Ya!
  7. I Know [prod. Lil Tecca]
  8. Trust Issues [feat. Riovaz& D’mari Harris]
  9. Reparations!
  10. 50!
  11. Fitness [feat. yvngxchris]
  12. WAKE UP [feat. SSGKobe]
  13. ILY
  14. Joe Biden
  15. Reparations! Extended
  16. Average
  17. Beep Freestyle

ABOUT KA$HDAMI:

Ka$hdami envisioned his dream and chased it down relentlessly as a rapper and entrepreneur. The 16-year-old Las Vegas-born and DMV-raised multi-hyphenate possesses wisdom and business acumen beyond his years coupled with impressive lyrical acuity. At 12-years-old, he joined the “hvmor” rap collective and lit up Soundcloud. Finding his signature sound, he continued to rap on Instagram throughout 2020, teasing out snippets and organically building viral buzz. Eventually, his original Kappin Up caught fire on TikTok. It appeared in videos by Bronny James, Tory Lanez, Shareef O’Neal, and Giannis Antetokounmpo, piling on tens of millions of views. As he took off online solo, he unleashed the independent projects #KashDontMiss and 16. In 2021, Look N The Mirror! crashed the Top 20 of the Spotify Viral Chart and Top 25 on the Rolling Stone Breakthrough 25 Chart, while Pitchfork proclaimed it a “Must Hear Rap Song of the Day.” At the same time, it accumulated 3 million-plus streams straight out of the gate. Gathering millions of streams, lighting up TikTok, launching his successful Ka$hwayz brand, and receiving acclaim, he presents an unfiltered and undeniable vision on his official debut mixtape, Epiphany, led by Dior.

Fitness/Tennis illustration by Rita Azar for use by 360 Magazine

FABLETICS × TOUGH MUDDER

Fabletics today announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series of retail pop-up shops, custom apparel and experiential offerings.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder is a leading global sports and active lifestyle brand. With more than 6 million participants, the company hosts more than 130 challenges and endurance events annually in 19 countries. This year, the North American Tough Mudder event series will feature more than 125,000 participants, and more than 20 event weekends across the continent.

“This exciting partnership will allow Fabletics to engage a brand new community, one built on teamwork and overcoming obstacles. Teaming up with an organization dedicated to health, wellness and fitness aligns perfectly with Fabletics’ ongoing commitment to create a fully integrated health and wellness experience,” says Adam Goldenberg, CEO for Fabletics. “We look forward to collaborating with this passionate community on the course to bring the Fabletics experience to Mudder Nation.”

“Fabletics and Tough Mudder are truly a perfect fit,” said Tough Mudder CEO Kyle McLaughlin. “As two brands who are committed to getting people moving, celebrating diversity and making fitness and fashion accessible and inclusive, we’re excited about our future together.”

As a part of this partnership, Fabletics will bring custom apparel to Tough Mudder events through the appearance of onsite pop-up shops. Currently, Fabletics plans to participate in several events for the 2021 and 2022 Tough Mudder seasons, which will also include exclusive onsite experiences curated for participants.

This partnership follows an already momentous year for Fabletics as it has expanded deeper into fitness. Early in 2021, the brand launched Fabletics FIT, a new app with hundreds of on-demand workouts, meditations and more. The brand also recently announced it plans to open 24 new store locations across the U.S. in 2021 as part of a retail expansion strategy, many of which feature fitness experiences powered by Fabletics’ exclusive partnership with Hydrow, the immersive at-home rower with live and on-demand athlete-led workouts.

About Fabletics:

Founded in 2013, Fabletics brings the fashion-house approach into the activewear space by fusing style-centric designs with high-performance technology. Driven by its innovative VIP membership program serving over 2 million loyal members, Fabletics has evolved activewear beyond the gym into every walk of life. The brand’s spirit of inclusivity guides its foundational belief that everyone and every body deserves to look and feel their best. New women’s styles drop every week in sizes XXS-4X and men’s styles drop every month in sizes XS-XXL. See and shop the collections in the US, Canada, most of Europe and at the brand’s 52 state-of-the-art retail stores. To experience the full selection of activewear, accessories, shoes and more, click HERE. Fabletics is headquartered in El Segundo, California.