Posts tagged with "fitness"

Allison Christensen illustration for 360 magazine

Exercises to Tone Every Inch of Your Body

When people talk about exercising, they usually picture themselves at the gym working out on those fancy cardio machines, but exercising does not only require to that.

Nowadays, it is easier to get fit in the comfort of your own home. If you do not know where to start, visit https://www.northernfitness.ca/ website for more info.

Where do we start? What exercises are most popular for working out and toning your body? Experts recommend exercises and workouts with varying levels of difficulty, according to your body fitness level. Adding a twist or weights will increase the difficulty of the exercise and working out your muscles much more effectively.

In this article, we will go through some of the most popular types of exercises that you can do in your home, requiring limited space and simple movements. Let’s delve deeper and find out more!

One of the most popular exercises–which we have all known since school–is doing push-ups. This is one of the most difficult exercises that can be done without using any equipment. Push-ups engage multiple groups of muscles with each repetition. Luckily for us, there are a lot of variations that are a lot easier to do!

Another popular exercise that does not require any type of equipment is lunges. Lunges target the lower body area and are a lot easier to do than push-ups. This exercise requires you to stand in an upright position, take a step forward with your right leg, and bend it. 

Usually, people do three sets of ten to twelve lunges on each leg.

Since we are talking about exercises that target your lower body, we can’t skip squats. This type of exercise targets the largest muscle group in the human body, so it is very intense and effective when it comes to toning.

Start by sitting in an upright position, with your feet positioned wider than shoulder-width apart. Then, bend your knees and slowly lower down. While doing so, make sure that your knees do not go too forward. Finally, return to the initial position. That’s the right way to do squats!

Now, let’s talk about plank. As simple as this exercise sounds, it is a super-effective way to target core strength and increase stamina.

What do you have to do? First, sit in a push-up position with your hands and toes touching the ground. While keeping your core engaged, maintain this position as long as possible. That’s about it!

If you find yourself bored of these exercises, maybe you should start looking for free workout routines available on streaming platforms. Why not try something more diverse? Maybe something that involves circuit training could be a more effective and fun option to you!

If you feel like your body is ready to increase the difficulty of the exercise, consider increasing the number of reps for each set or even adding more weight. Sometimes, professional trainers add a twist or a turn to exercises, to make it a more difficult.

Another effective way to spice up your routine is to go from several reps-based routines to a time-based routine. That means you will be switching from counting the sets to instead making more repetitions in a preset amount of time.

All in all, we could not feel any happier about seeing this increased need for physical activity and increasing awareness about the importance of working out. In the long term, exercising has a positive effect on both your body and mind.

Studies have shown how having a regular exercise routine can reduce stress, depression, and anxiety by up to 85 percent. Working out is also correlated with an increased level of self-esteem, which results in a balanced healthy lifestyle.

If you are tired of sitting at your desk and working yourself to exhaustion, spice up your life with workouts in the comfort of your own home! After all, you know what they say–mens sana in corpore sano– a healthy mind and a healthy body to rule them all!

Ka$hdami album cover via Kierra Felton for use by 360 Magazine

Ka$hdami – Epiphany Reloaded

Ka$hdami released a deluxe edition of mixtape Epiphany Reloaded, featuring three new tracks.

Today, Las Vegas-born and DMV-based buzzing 16-year-old rapper Ka$hdami expands his critically acclaimed debut mixtape, Epiphany, with the Deluxe Edition entitled Epiphany Reloaded. He added three brand new songs to the original tracklisting, presenting his complete vision for the first time now. 

Among the unreleased material, he extended his explosive anthem Reparations! with a never-before-heard version. The original has amassed over 11 million Spotify streams and 1.6 million YouTube views on the music video. Elsewhere, his voracious verses ignite Average, while Beep Freestyle! hinges on his artfully nimble wordplay.

Upon arrival, Epiphany earned a Top 10 debut on Spotify, while multiple cuts lit up playlists such as Soundcloud’s New & Hot Overall and New & Hip Hop Charts. Not to mention, Cole Bennett, Internet Money, Lil Tecca, Trippie Redd, Yung Bans, and more have publicly endorsed Ka$hdami. He also kept the momentum going with the recent music video for Wake Up [feat. SSGKobe]. 

Recently, Pigeons & Planes hailed him as one of the Best New Artists for May 2021, and he lives up to this high praise on the project. In addition to the recent single Dior, the tape includes the magnetically melodic standout I Know produced by none other than multi-platinum phenomenon Lil Tecca. Not to mention, SSGKobe dips into the undeniable Wake Up. yvngxchris trades bars with Ka$hdami on Fitness, while BabySantana pulls up with a rich cameo of his own on Receipts.

Epiphany includes Ka$hdami’s recent single Dior and the viral banger Look N The Mirror!. The latter crashed the Top 20 of the Spotify Viral Chart and Top 25 on the Rolling Stone Breakthrough 25 Chart, while Pitchfork proclaimed, “Must Hear Rap Song of the Day. It has already racked more than 20 million total streams.

With bold bars and electrifying flows, Ka$hdami initially set TikTok on fire with Kappin Up. At just 12-years-old, he accumulated traction on Soundcloud as part of the “hvmor” rap collective. As he took off online solo, he served up the independent projects #KashDontMiss and 16.

TRACKLIST

  1. Dior 
  2. Figures 
  3. Up!
  4. Receipts [feat. BabySantana]
  5. Look N The Mirror!
  6. See Ya!
  7. I Know [prod. Lil Tecca]
  8. Trust Issues [feat. Riovaz& D’mari Harris]
  9. Reparations!
  10. 50!
  11. Fitness [feat. yvngxchris]
  12. WAKE UP [feat. SSGKobe]
  13. ILY
  14. Joe Biden
  15. Reparations! Extended
  16. Average
  17. Beep Freestyle

ABOUT KA$HDAMI:

Ka$hdami envisioned his dream and chased it down relentlessly as a rapper and entrepreneur. The 16-year-old Las Vegas-born and DMV-raised multi-hyphenate possesses wisdom and business acumen beyond his years coupled with impressive lyrical acuity. At 12-years-old, he joined the “hvmor” rap collective and lit up Soundcloud. Finding his signature sound, he continued to rap on Instagram throughout 2020, teasing out snippets and organically building viral buzz. Eventually, his original Kappin Up caught fire on TikTok. It appeared in videos by Bronny James, Tory Lanez, Shareef O’Neal, and Giannis Antetokounmpo, piling on tens of millions of views. As he took off online solo, he unleashed the independent projects #KashDontMiss and 16. In 2021, Look N The Mirror! crashed the Top 20 of the Spotify Viral Chart and Top 25 on the Rolling Stone Breakthrough 25 Chart, while Pitchfork proclaimed it a “Must Hear Rap Song of the Day.” At the same time, it accumulated 3 million-plus streams straight out of the gate. Gathering millions of streams, lighting up TikTok, launching his successful Ka$hwayz brand, and receiving acclaim, he presents an unfiltered and undeniable vision on his official debut mixtape, Epiphany, led by Dior.

Fitness/Tennis illustration by Rita Azar for use by 360 Magazine

FABLETICS × TOUGH MUDDER

Fabletics today announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series of retail pop-up shops, custom apparel and experiential offerings.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder is a leading global sports and active lifestyle brand. With more than 6 million participants, the company hosts more than 130 challenges and endurance events annually in 19 countries. This year, the North American Tough Mudder event series will feature more than 125,000 participants, and more than 20 event weekends across the continent.

“This exciting partnership will allow Fabletics to engage a brand new community, one built on teamwork and overcoming obstacles. Teaming up with an organization dedicated to health, wellness and fitness aligns perfectly with Fabletics’ ongoing commitment to create a fully integrated health and wellness experience,” says Adam Goldenberg, CEO for Fabletics. “We look forward to collaborating with this passionate community on the course to bring the Fabletics experience to Mudder Nation.”

“Fabletics and Tough Mudder are truly a perfect fit,” said Tough Mudder CEO Kyle McLaughlin. “As two brands who are committed to getting people moving, celebrating diversity and making fitness and fashion accessible and inclusive, we’re excited about our future together.”

As a part of this partnership, Fabletics will bring custom apparel to Tough Mudder events through the appearance of onsite pop-up shops. Currently, Fabletics plans to participate in several events for the 2021 and 2022 Tough Mudder seasons, which will also include exclusive onsite experiences curated for participants.

This partnership follows an already momentous year for Fabletics as it has expanded deeper into fitness. Early in 2021, the brand launched Fabletics FIT, a new app with hundreds of on-demand workouts, meditations and more. The brand also recently announced it plans to open 24 new store locations across the U.S. in 2021 as part of a retail expansion strategy, many of which feature fitness experiences powered by Fabletics’ exclusive partnership with Hydrow, the immersive at-home rower with live and on-demand athlete-led workouts.

About Fabletics:

Founded in 2013, Fabletics brings the fashion-house approach into the activewear space by fusing style-centric designs with high-performance technology. Driven by its innovative VIP membership program serving over 2 million loyal members, Fabletics has evolved activewear beyond the gym into every walk of life. The brand’s spirit of inclusivity guides its foundational belief that everyone and every body deserves to look and feel their best. New women’s styles drop every week in sizes XXS-4X and men’s styles drop every month in sizes XS-XXL. See and shop the collections in the US, Canada, most of Europe and at the brand’s 52 state-of-the-art retail stores. To experience the full selection of activewear, accessories, shoes and more, click HERE. Fabletics is headquartered in El Segundo, California.

Katie Zaferes image shot by Darren Wheeler for Super League Triathlon 2021 via Kim Koury at SPIN public relations for use by 360 Magazine

Super League Triathlon 2021

The World’s Premier Swim-Bike-Run Series, Super League Triathlon 2021, Will Be In The U.S for the First Time At The Iconic Malibu Triathlon, Offering One Of The Greatest Spectacles In Sports

The World’s Best Athletes Battle It Out For Championship Title

Registration Now Open

Super League Triathlon (SLT), the world’s premier swim-bike-run series, today announced they will debut in the U.S. at the iconic Malibu Triathlon on Sept. 25 & 26, 2021. This exciting new pro race pitches the very best athletes from around the globe against each other offering one of the greatest spectacles in sports for some thrilling racing to battle it out for the championship title.

Over the course of the season, the top male and female triathletes from around the world will compete in quick and exciting race formats to be crowned the best all-round triathlete. The Championship Series is equally split between male and female competitors: 20 men and 20 women at the start line hoping to get the better of one another across whichever of Super League’s unique race formats are being employed on that day.

U.S. high-profile athletes include Katie Zaferes–pro-triathlete, former olympian & current SLT Champion, as well as Taylor Spivey–pro-triathlete, from the local community of Redondo Beach. This new pro race will bring in more spectators and media broadcast opportunities for the event as a whole.

Super League Triathlon CEO and co-founder, Michael D’hulst, said, “We handpicked the Malibu Triathlon for this investment due to its incredible history in sprint and Olympic distance racing and its incredible potential for Super League Triathlon.”

“Acquiring the Malibu Triathlon is a perfect opportunity for Super League to move into the USA and build our presence in a region that already has a strong affinity with our exciting and dynamic racing and the content that we offer. It also aligns with our wider strategy to add more major cities and regions to our portfolio,” D’hulst continues.

SLT acquired the Malibu Triathlon last year. The Malibu Triathlon is the most iconic triathlon in the world, taking place in one of the most beautiful locations–Malibu, CA–for 34 years.

The prestigious event has welcomed world-class athletes as well as Hollywood stars such as Matthew McConaughey, Zac Efron and J.Lo during its long and illustrious history, securing Super League Triathlon a significant entry into the U.S. market.

The Malibu Triathlon has a strong foundation as a media presence. The Malibu Triathlon has hosted celebrities and the top LA Corporations to raise over $1 million each year for pediatric cancer research at Children’s Hospital Los Angeles (CHLA). Over $15 million has been raised for the hospital to date.

5,000 participants and 10,000 spectators will take part in the event weekend on Sept. 25-26, 2021. There are two distances available – Olympic and Classic.

The Olympic Distance (1.5K Swim, 40K Bike, 10K Run) race takes place on Saturday, Sept. 25, 2021 and the Classic Distance (½ Mile Swim, 17 Mile Bike, 4 Mile Run) takes place on Sunday, Sept. 26, 2021. The SLT Pro Race will be the newest addition to the Malibu Triathlon, taking place at noon after the Olympic distance race ends on Saturday.

Registration is now open.

For more information about Super League Triathlon, please visit their website.

*Photo Credit: Katie Zaferes image shot by Darren Wheeler

Running illustration done by Mina Tocalini of 360 MAGAZINE.

Cool Running Gear You Can’t Ignore 

If you are starting to discover the joy of running, you can enhance your experience by wearing cool running gear. Not only will you look the part and feel more confident while you run, but also you will ensure you have the right gear to maximize your performance.

Running Tops 

If you wear a normal cotton top for running, it will rapidly absorb sweat or rain, so it is a much better idea to go with a short-sleeved or long-sleeved top that has been specifically designed for running. Mid-range to top-range running tops wick away sweat to keep you cool. They also allow for greater air circulation. A good running top needs to be reasonably fitted, but not too tight. Make sure that your top regulates temperature according to your body’s needs.

Interval Timers and Apps

 Interval training can help runners see faster results, so there is no wonder why it has become particularly popular. As the name suggests, interval training involves high intensity workouts interspersed with periods of relief. 

It can be challenging to keep track of when it is time between intervals of relief and running. However, that problem can easily be solved by using interval timers and apps. Interval timers are small devices that you wear. They are lightweight, so you do not have to worry about motion interference. Alternatively, you may prefer to use a timer app that can be accessed via mobile device. Such devices can be useful to keep track of time while you run.

Running Shorts

Running shorts are available in a wide variety of colors, styles, and brands, so choose a cool pair of shorts to make you feel confident while you run. Look at the practicalities of the shorts as well as their fashion statement. Running shorts should be comfortable and lightweight. They should also have the ability to wick away sweat. The shorts should not cut off circulation around your waist nor be too loose.

Running Gloves

Running gloves not only make you look trendy, but also serve a practical purpose too. When you run, blood is diverted from your fingers and hands to the working muscles in your legs. This means that your hands can become very cold when you run. Running gloves keep your hands and fingers at an optimum temperature during cold periods. The gloves should be lightweight and comfortable. The best gloves  are waterproof and have wind-stopping capabilities. 

Running Jackets

 When the weather is very wet or cold, you need to think about more than just your hands. It is advisable to buy a long-sleeved waterproof jacket that has wind-stopping and rain-resistance capabilities. There are plenty of funky-looking running jackets available, but you need to consider more than just fashion. Choose a running jacket that not only keeps you warm and dry, but also has a high-visibility pattern to keep you safe when running in the dark.

TAG Heuer Aquarace Lookbook image shot by Kathryn Stelmack for use by 360 Magazine

TAG Heuer Father’s Day Gift Guide

With Father’s Day quickly approaching, luxury brand TAG Heuer has the perfect gifts for pop!

The new Aquaracer 300 Professional, unveiled in mid-April, includes four new pieces will be available for purchase in early June. Aquaracers are TAG Heuer’s timeless and professional sports watches. The new thinner and chicer Aquaracers are perfect for business professional dad during the week and a surfer dad on the weekends. TAG Heuer says: “Forged for the deeps and fit for every ground, the ultimate tool watch pushes the boundaries of luxury timekeeping. Sporting heavy-duty materials, this ultimate tool watch emerges with a new lease of life.

For fathers on-the-go, TAG Heuer’s app provides the perfect solution. The TAG Heuer Connected Wellness app will help keep dad healthy and in shape to fight those pandemic pounds! The app measures your performance–from running and cycling, to golf and fitness, and more! You can track his steps, calories, and heart rate with automatic ease. The app also features advance statistics to track distance and routes. Help dad reach his wellness goals in a tech-savvy way that will measure his everyday performance.

And for the dads who want to improve their golf game, TAG Heuer’s Connected Golf Watch will keep track of dad’s every shot, putt, and step on over 40,000 golf courses across the globe. This watch truly takes the sport to the next level, allowing dad to up his game like never before. Monitor your distance to the green and nearby hazards, as well as view interactive maps, shot distance, and a smart scorecard. Dad can even keep track of his notifications, weather and Google Pay while on the green.

TAG Heuer Aquarace Lookbook image shot by Kathryn Stelmack for use by 360 MagazineTAG Heuer Aquarace Lookbook image shot by Kathryn Stelmack for use by 360 MagazineTAG Heuer Aquarace Lookbook image shot by Kathryn Stelmack for use by 360 Magazine

 

Popcorn illustration by Heather Skovlund for 360 Magazine

Entertainment at Home: How to Spend Lockdown with Benefits?

The lockdown has ended up becoming a blessing in disguise. It is the perfect opportunity for you to be able to pick up a new skill. However, that is just the tip of the iceberg. If you are able to use the lockdown wisely, then you can surely benefit from it a lot. Use this to your advantage and spend a little more time with yourself. Who knows? By the end of this lockdown, you might evolve into an even better version of who you are now. Read on to find out all the various ways to spend your time productively during the lockdown.

Spending Time Productively in Lockdown

Learn to Cook

This is the time when you find yourself in close proximity to the kitchen the whole day. Ordering in might be a risky bet considering that it might provoke the spread of COVID. So, instead of ordering food from a delivery app, cook it yourself. Start with the simpler things at first like making tea, boiling eggs, etc. As you learn more every day, you can eventually take up cooking initiatives that you never imagined before.

Try New Things

This lockdown, try something that you normally wouldn’t. Spend your time picking up a new skill. There is an endless world out there. Take online gambling for instance. You can get 100 free spins no deposit in UK if you visit online casinos. In this pandemic, as people spend more time at homes, the popularity of online casinos has skyrocketed. More and more people are exploring the world of online gambling because it is thrilling and fun. So, go ahead and explore.

Read More Books

This is the ideal time to read a book. If you are not an avid reader, you might be depriving yourself of one of the most beautiful experiences in life. We all receive books as gifts on our birthdays. On most occasions, those books end up getting dragged to one corner of our shelf and keep collecting dust. Now is the time to get those books out and experience the beautiful stories they tell.

Bond with Family

We live in an age of preoccupations. Everyone is preoccupied with something or the other. Children are busy studying; parents are busy working. We are hardly able to make time for each other. However, the lockdown has changed it, even though temporarily. In the lockdown, a unique phenomenon has taken place. Every member of the family is under one roof. Children are getting to attend online classes and parents are getting to work from home. So, start spending more time with each other. Begin with the simpler things like eating at the dinner table together or watching a movie.

Exercise

You don’t necessarily have to go to a gym to work on your fitness. A free hand workout is the best form of fitness routine. The best thing about it is that it can simply be done at home. So, this lockdown, use the opportunity to work, on your fitness, from home. Go to the terrace, do some stretching. Do some crunches and push-ups. Use the extra time you get at home to improve your health because it will not only help you physically, but also mentally.

Meditate

A lot of people turn out to be rather skeptical when it comes to meditation. However, experts certify meditation to be a genuinely helpful habit. It can result in profound improvement of your mental health and stability. Even more so, in the stressful situation of the global pandemic, you need to calm yourself down. So, practice meditating. It can do wonders.

Watch TV

In the age of Netflix and Amazon Prime, we have gained access to a seemingly endless plethora of interesting shows on TV or computers. Some of the shows have thousands of episodes, each having a running time of at least an hour. Normally, you don’t get the scope to fully watch your favorite shows in the middle of work. Also, by the time you return home, you get too tired. Nevertheless, this is your chance. Switch on the television and watch something with your family.

Do Chores

Use the free time in your hand to perform household chores. Usually, we see the mothers and daughters of the house taking up this crucial responsibility, but why should the men be left out? Pick up the mop and duster. Go ahead and clean your place up. Get into all those remote corners of the room that you have never even looked at before. Reorganize the furniture. Give your humble abode a refreshing new look.

Make a Garden

Gardening can be an extraordinarily soothing way of passing the time. Plants take time to grow and flourish, but when they do, they teach you so much about how delicate life is. Gardening has proven to have hugely positive effects on mental health. An added benefit of doing this is not having to shop for fruits and vegetables outside. After all, you are locked down. You can’t visit the marketplace for buying your cooking ingredients. So, rather grow them at home.

Plan for Future

Since you have more time in your hand, you can concentrate on drafting a course of action for your future. Our lives revolve around various aspects. We have a family to take care of. We have careers to build. We have our own dreams to fulfil. This is the perfect chance of working them all out through meticulous planning.

Try Art

Have you ever explored the artistic side of your personality before? This is the ideal occasion for that. Pick up a paint brush and go ahead. It is also a highly beneficial mental exercise because it helps you work on your precision and focus. There are so many things to take inspiration from. Maybe, try your hand at some glass painting too while you’re at it.

Detox

Enough of indulging in vices, let this lockdown be a detox phase. Rid your body of all the toxins. No smoking and no drinking because, after all, you can’t even if you want to. All the stores are closed. So, might as well use this as a way of benefiting yourself. Use this lockdown to quit your bad habits.

Conclusion

So, we told you about many different ways of using your time productively in the lockdown. However, we saved the best for last. Here it is. As we said earlier, this lockdown offers you the chance to spend some time with yourself. That is very important. So, use this time to write a letter to your future self. When you spend time with yourself, there are thoughts and ideas that you stumble upon which you would normally never even comprehend. Before you end up forgetting them, write them down as a letter for reminding yourself in the future. Make yourself promises. Make your memories immortal. Get a pen and a piece of paper. Then, write your heart out. You will cherish it when the time comes.

Elle Canada x FKA Twigs cover illustration by Heather Skovlund for 360 Magazine

Elle × FKA Twigs

KO MÉDIA REVEALS AN INSPIRING
MAY ISSUE OF ELLE CANADA

KO Média is proud to unveil the May issue of ELLE Canada featuring FKA twigs. The British singer, dancer and actor shares the story of her ongoing lawsuit against ex-boyfriend Shia LaBoeuf for psychological, verbal and physical abuse, which culminated in a terrifying high-speed car ride. “It’s a miracle I came out alive,” she says in the candid piece, adding that abuse can happen to anyone. “It’s pure luck that I’m not in that situation anymore.” Now she’s speaking out for women who aren’t so lucky. “I hope if I can take little steps and people can see me taking my life back, it will inspire them.“

Other inspiring women in this issue include Crazy Rich Asians star Gemma Chan on Marvel, UNICEF and her upcoming psychological thriller with director Olivia WildeHunter Schafer (the LGBTQ2S+ activist, trans star of HBO hit Euphoria and the new face of Shiseido) on beauty products and designers she’s loving right now; and the rise, fall and reincarnation of high-low fashion emissary Jenna Lyons, the former creative director of J.Crew who helped the company go from rugby shirts and cardigans to designs worn by Oprah, Kate Middleton and Meghan Markle. She also inspired ELLE publisher Sophie Banford: “Lyons’ infallible magic recipe was imprinted on my mind with every page of the J.Crew catalogue, which I devoured season after season.” 

And it’s official! The days of pandemic leisurewear are over. Make way for elegant simplicity with mesh sweaters and boustiers; emerald, green statement pieces; and tennis-friendly knits and silk shirts.

This spring edition also dives into seasonal self-care, with fitness tips that’ll have you thinking outside of the gym. Plus: An haute shopping bag you’ll covet along with the rest of us; an upcoming maximalist Bulgari collab; and redefining “nude” in a beauty industry where Black shoppers spend more than half a billion dollars a year.

The May issue of ELLE Canada will hit stands on April 12th, 2021. The digital issue is available here.

Elle Canada Magazine Cover featuring FKA Twigs
bottle illustration by Ho Szemui for use by 360 Magazine

Perfect Hydration × the American Red Cross

Perfect Hydration Alkaline Water Becomes an Official Supporter of the American Red Cross

Alkaline water brand supports disaster relief and blood services efforts with $250k donation 

Perfect Hydration (pH)­–the ultra-purified alkaline water with electrolytes–is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in monetary and product donations to help the nationally renowned humanitarian organization in their disaster relief efforts and blood services programs.

“It’s an understatement to say that the past year has been tough. We have been seeking an impactful way to give back to our communities when they need it most. Perfect Hydration recognizes the Red Cross has a critical role in leading efforts to provide lifesaving services during this devastating pandemic and beyond. This was the catalyst for our organization’s decision to support this most credible philanthropy,” said Louisa Lawless, Chief Strategy Officer at Stratus Group’s Perfect Hydration. “We are honored to donate product, money and our time to the Red Cross, and we also thank the first responders, medical personnel and volunteers who make immediate, lifesaving relief possible.”

For more than 125 year, the mission of the Red Cross has been to prevent and alleviate human suffering in the face of emergencies. Unfortunately, emergencies big and small don’t stop during a pandemic, and neither does the essential work of the Red Cross. According to the organization’s website, the Red Cross continues to respond to disasters and emergencies every 8 seconds, and supplies about 40% of all blood and blood components within the U.S. During times of uncertainty, the Red Cross stepped up their vital duties, and are now in need of support, donors and volunteers more than ever.

“The Red Cross is proud to count Perfect Hydration as a partner in making sure we can continue to deliver our lifesaving mission nationwide due to this public health emergency,” said Don Herring, chief development officer at the American Red Cross. “Your gift helps ensure that the Red Cross can help patients in need of blood and ensure that, due to the coronavirus outbreak, we are able to provide critical relief services to people affected by disasters big and small.”

As an Official Supporter of the Red Cross, Perfect Hydration’s donation of cash will help build community resiliency and bring relief to people across the U.S. who are recovering from disasters like wildfires, extreme weather events. At a time when the need for blood and plasma donations are at an all-time high due to COVID-19, bottles and new cans of Perfect Hydration Alkaline Water will be provided to hydrate Red Cross’ blood service donors and volunteers.

Through the power of their influencer and partner networks, Perfect Hydration will garner additional awareness of their tireless work during unprecedented times.

“If 2020 has taught us one thing, it’s that life can be unpredictable,” said Julian Edelman, Patriots Wide Receiver and Perfect Hydration Partner. “We all want to feel like someone has our back, and the Red Cross provides that feeling for so many people in need. I am proud to be a part of the Perfect Hydration team and fully support the contributions to the Red Cross.”

“I was so excited to hear that Perfect Hydration will be working alongside such an important and influential charity,” said Livlo Golding, fitness and wellness expert and Perfect Hydration Ambassador. “I’m all about wellness, and sometimes staying well requires help from our community and organizations like the Red Cross. I’m looking forward to seeing how pH will support the Red Cross’s disaster relief and blood services efforts this year.”

Perfect Hydration enhanced alkaline water can be found in recyclable bottles, recycled plastic bottles and new aluminum cans at convenience, mass, drug and grocery stores nationwide and online via Amazon and Instacart. For more information, visit their website or follow the brand on Instagram or Facebook.

About Perfect Hydration Alkaline Water

We all know that water is foundational to our well-being – our health and our life depend on it. The team at Perfect Hydration is committed to producing the finest water possible. Our 9.5+ pH alkaline water is purified to its cleanest form through 9-stages of filtration, enhanced through a proprietary alkalizing process, and balanced with electrolyte minerals. pH Alkaline Water is currently offered in grocery, convenience, club and online channels across the US and is an Official Supporter of the American Red Cross. Perfect Hydration is part of the Stratus Group, a diversified, LA-based company that excels in identifying and producing innovative, on-trend, great tasting, better-for-you, natural beverages.

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine

Daily Thrive by Vicky Justiz

By: Emily Bunn

Accomplished personal trainer and digital entrepreneur, Vicky Justiz, is taking her workouts to the next level with the debut of her fitness app, Daily Thrive by Vicky Justiz, now available on the App Store, Google Play, APPLE TV, Android TV, Amazon Fire, and ROKU.

Justiz started her career on her YouTube channel, where she has grown an impressive following of 1.69M subscribers, and is one of the platform’s top trainers. The fitness guru is now expanding her brand to her very own app, which features full-length workouts organized by difficulty, body part, and length, as well as hosts challenges, exercise schedules and fitness programs. A new exclusive workout is updated every Monday, granting users the versatility to switch up their routines and target different areas of the body. All of the workouts require zero equipment or commitment, so you can work out from the comfort of home alongside a professional personal trainer and community of like-minded individuals with similar fitness goals. Daily Thrive’s workouts can be downloaded from the app, so you can bring your virtual personal trainer everywhere you go.

Justiz demystifies nutrition and fitness in an approachable and exhilarating way, leaving users feeling and looking their best. Here at 360 Magazine, we chatted with Justiz about the exclusive content on her very own app, her dream of hosting a post-pandemic bootcamp workout, and her best tips regarding staying motivated to follow a consistent workout routine:

What inspired you to transition from only making videos on YouTube to creating content on Daily Thrive?

“I always knew I wanted to have my very own platform with the freedom to grow and expand and inspire others. I love YouTube and I owe all my success to that amazing platform, but at the end of the day, being on YouTube leaves me to the mercy of their algorithm. The YouTube algorithm is set up in a way that many creators have to resort to clickbait to be seen by a bigger percentage of their audience. For vlogs and entertainment videos, this is more than fine, but in the world of fitness, using clickbait can be damaging and harmful. It can make people feel like they can take quick fixes to get fast, drastic results. But that’s not how wellness and fitness works! Having Daily Thrive by Vicky Justiz, my very own workout app, allows me to focus on the stuff that truly matters-which is creating effective, fun workouts and content that will get people excited to be active, make them happier, and help them build habits! My focus is now on quality content that people truly need and want rather than what can get more “clicks” or more attention.”

Do you plan to keep creating YouTube videos, or do you see yourself transitioning into only using the Daily Thrive app?

“Absolutely! I do not plan on leaving YouTube any time soon. I will be putting most of my workout content exclusively on Daily Thrive, but leaving YouTube open to educational content, nutritional content, vlogs, etc. And of course, I will still be uploading workouts here and there for all my ladies (and gentleman) that cannot afford or do not want to commit to an app.”

Do fans who buy the app have access to any exclusive content that isn’t available on your YouTube?

“Oh yes! Absolutely–that’s the point. So far, we have about 30 full length workout classes that cannot be found anywhere else. These range anywhere from 10 mins to over an hour long. I also release a brand new, exclusive workout every single Monday. I was originally planning to have ONLY exclusive videos on the app, but I made a last-minute decision to import (most) of my YouTube content into the app as well. This will make it easier for those who want to use Daily Thrive but still have their favorite YouTube workouts they like to do. A key difference is that for the Daily Thrive app, we have removed any ads or sponsors from the YouTube videos. This way, you can go straight into the workout with no distractions!”

Obviously the classes on Daily Thrive are virtual. When COVID allows, would you be interested in guiding in-person workout classes as well?

“It is literally my dream to host a huge bootcamp workout class. You just can’t compare the energy you get in-person to virtual. It would be super hard to decide where to do these because my audience is very diverse. I literally work with someone in every single country in the world! It’s definitely a dream post-covid though…”

What is your biggest tip regarding sticking to a consistent workout regimen?

“My biggest tip is to start small. I like to go by something called the 5-minute rule. When you don’t feel like doing a workout, when you are coming up with a million excuses as to why you can’t, just show up and do something for 5 minutes.  Many times, we talk ourselves out of doing things, we let the idea of working out overwhelm us, but if we just show up, we get through the hardest part, and many times we muster the energy to keep going and finish through the actual workout. But my motto has always been that ‘something is better than nothing.’”

Do you have any tips for readers who may be interested in your app now that they’ve heard of it, but are new to working out?

“Start with the 28 Kickstart Challenge. This is a great challenge for any fitness level, and we have two “pre-retraining” workout classes that go very in depth on the form for each exercise. To stay motivated, join in on the fun in the Facebook community, on Instagram, etc. Seeing other likeminded women doing the challenge and workouts right alongside with you will give you motivation and you won’t feel alone! Daily Thrive also has a 7-day free trial with no commitment, so you can always try before you buy to make sure you love it (but I absolutely know that you will!).”

What is your favorite feature of your app?

“I wouldn’t necessarily call it a feature – it’s more of an approach. I am never ever afraid to show my struggle in my workouts. You will see me red faced, hair all over the place, having to stop to take a breath, cursing the workout, laughing at myself, and more. Its real and raw and I want you to feel like you are doing the workout with a friend rather than a robot fitness instructor. I want you to know that it’s absolutely okay to take a pause, to struggle, and to find it difficult. This is where growth comes from.”

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine

Daily Thrive by Vicky Justiz image shot by Jocelyn Medland for use by 360 Magazine