Backyarding is Here to Stay & It Has a Purpose. What’s Yours?
By Kris Kiser, President & CEO of the Outdoor Power Equipment Institute
What once only happened indoors now happens outdoors. It’s called “backyarding,” and it’s a trend that’s here to stay. From office work to working out, from eating to entertaining, if these activities were once typically held inside a home or office, they are now being brought to the great outdoors.
Simply think back over the last year and recount the number of times your backyard has taken center stage in your everyday life. The family yard became the safe and purposeful space where we could gather and recharge. Spending time outdoors is great for your physical and mental health, and our backyards are the bridge between indoor and outdoor living.
The backyard is nearly limitless with possibilities, and you can get really creative in how you expand and enjoy your yard. But before you get to work in your yard, you must first identity what type of “backyarder” you are. Then, you can keep that idea in mind to create a more purposeful outdoor space that is customized to your family’s needs.
Here are just a few of the backyarding personality types. Which one(s) are you?
Entertainer Extraordinaire Your backyard was the neighborhood hot spot long before the pandemic made that trend posh. Family milestones, birthdays, graduations, reunions, socially distanced BBQs – your yard is *the* place to gather. Your yard is set up for success with patio furniture, fire pit, yard games, plenty of outdoor seating, string lights, and maybe even an outdoor kitchen. The family yard and community park are five-star event spaces that are always easy to book!
Environmentalist You know that nature starts in your own backyard and that taking small steps in your yard can make a big impact on climate change. As the proverbial Robin to your yard’s Batman, you embrace your role in supporting the superhero powers of your living landscape. Those include capturing and filtering rainwater, producing oxygen, and absorbing carbon, just to name a few.
Expert Landscaper Your yard makes neighbors green with envy. You know how to maintain a healthy living landscape all year long, and you have the latest outdoor power equipment to make even big jobs easier. Your idea of a good time? Spending the weekend doing yardwork. You love the sense of accomplishment that comes from working in your yard, and friends can count on you for advice about their own living landscapes.
Horticulturist The USDA Plant Hardiness Zone Map is bookmarked on your browser because putting the right plant in the right place is the living landscape Golden Rule you live by. You consider location, maintenance, sunlight and watering requirements, as well as your climate zone and lifestyle needs, before you even think about sticking your shovel in the dirt.
Kid Zone Creator You know the safest place for your kids to be is in your own backyard, and you work hard to create an outdoor fun zone they will never want to leave. A flat area of sturdy turfgrass to play sports and pitch a tent? Check. Treehouse? Check. Zipline strung safely between backyard trees? Check. An elevated garden where kids can help grow the family’s meals? Check. Natural playscapes, like a patch of sand bordered by rocks and log stump seating? Check. “Fun” is your middle name, and you are winning at this game.
Nature Lover No binging Netflix for you. You subscribe to “Nature TV” and prefer to spend your free time watching the birds, bats, butterflies and other wildlife that count on your yard for food and shelter. You cultivate a living landscape that supports a rich biodiversity with butterfly bushes, flowering plants, water sources, and trees and shrubs with nooks for nesting and food.
Pet Pamperer Your focus is on Fido, and you take cues from your four-legged friends about how to purpose your backyard. You’ve planted sturdy turfgrass like Buffalo or Bermuda that can stand up to pet play, and you’ve used soft foliage to create a natural barricade between “off limits” areas and the rest of the lawn. Trees and shrubs are strategically planted for shade, and you’ve even set up a shallow water feature to help your pup cool off on hot days. For you, planting with purpose means keeping toxic plants out of the picture. (For a complete list, visit ASPCA’s list of non-toxic and toxic plants.
Work (and learn!) from Home Warrior You don’t need to turn to technology to create a virtual backdrop for your video calls. The natural setting created by your yard’s trees, flowers, bushes and other plants is your go-to video call background. Your kids aren’t doing in-person school? No problem. Your backyard or neighborhood park is a living laboratory for learning that supports outdoor learning, even when school isn’t in session. Your kids take online classes under the shade of a tree. Do homework at a patio or picnic table. Brush up on STEM education by planting and studying flowers, bug hunting, and weather watching.
Zen Master Enjoying your morning coffee on the balcony as songbirds serenade you. Meditating under the shade of a tree. De-stressing by swinging in a backyard hammock. Taking a break from your busy day to feel the sun on your face and the breeze in your hair. Your backyard is your sacred space for rest, relaxation, and rejuvenation. It’s the best “green spa” in town. You know that spending time outside is good for your health and well-being and that, thanks to your yard, these benefits are only steps away.
Setting the stage for backyarding. One final and important note to backyarders of all kinds. Creating a yard that supports all of the aspects of your family’s outdoor lifestyle means taking stock of what you might need to care for your lawn. Take an inventory of your outdoor power equipment to make sure you are prepared. Then, get out there and create your canvas for even more backyard memory-making.
To learn more about creating the yard of your dreams, visit TurfMutt.
Black Rob, Rapper and Former Bad Boy Artist, Has Passed Away at 52 Years Old
Best known for his 2000 single “Whoa!” the rapper was recently hospitalized in Atlanta
Robert Ross, the rap artist known as Black Rob, died April 17 at Grady Memorial Hospital in Atlanta. Fellow Bad Boy rapper Mark Curry stated the cause of death was cardiac arrest, according to Pitchfork. He added that Black Rob was dealing with a number of health issues prior to his death, including lupus, kidney failure, diabetes, and multiple strokes. Black Rob was 52 years old.
“I don’t know where to begin this, but I thank everybody for the donations. Rob passed away about an hour ago,” a teary-eyed Curry said in a video. “I need for his daughter, Iona Ross, little Robert Ross, y’all get in touch with me, please.”
In a second video, Curry stated that he had spoken to Bad Boy founder Combs for the first time in 15 years following Rob’s passing.
“I just want to say thank you. We really did some amazing stuff. RIP to my brother. I was dead with him, I was dead with him,” Curry said. “I ain’t talk to Puff in 15 years. We talked today. This is the beginning of a new us. Rob made sure he knew what he had to do before he parted this world to make sure we all alright — and that’s what he did. Bad Boy for life, yo.”
Diddy posted a tribute on Instagram, stating: “Rest in power King @therealblackrob! As I listen to your records today there’s one thing that they all have in common! You have made millions of people all over the world feel good and dance! You are one of a kind! GOD BLESS! Love. You will be truly missed!!!!”
Born Robert Ross in Buffalo, N.Y., the Bad Boy rapper grew up in East Harlem where he began rapping as a preteen leading to the formation of his first group, the Schizophrenics. He released four studio albums, his most successful being his 2000 debut “Life Story.” Rob is best known for his hit single “Whoa!” which peaked at No. 43 on the Billboard Hot 100. Along with Curry, Rob was featured on Sean “P. Diddy” Combs’ “Bad Boy 4 Life,” which charted at No. 33. Though he left Bad Boy Records in the mid-2000s, Rob reunited with the crew for select dates of the Bad Boy Family Reunion Tour in 2016.
A comprehensive report of the continuation and influx of unjustified treatment towards minorities during the COVID-19 pandemic.
December 5: Lt. Caron Nazario, a second lieutenant in the U.S. Army, is suing two of the Town of Windsor police officers who conducted his traffic stop. Nazario is a Black and Latino man who was pulled over whilst wearing his uniform. He is requesting at least $1 million in damage costs and is looking for the court to rule that the officers violated his human rights, especially regarding the Fourth Amendment. He was pulled over by Officer Daniel Crocker and Joe Gutierrez, who exercised knee-strikes, deployed OC spray, and took the Nazario’s gun in what his attorney, Jonathan Arthur, classifies as an illegal search. In body camera footage, Gutierrez can be overheard telling Nazario that if he had just complied, he would have “been gone by now” and threatened that the charges against Nazario could impact his career in the army, if Nazario complained about the incident. By threatening Nazario’s career, his attorney says that Crocker and Gutierrez violated the subject’s First Amendment Rights.
February 23: 25-year-old Georgia resident Ahmaud Arbery was fatally shot while running unarmed. No arrests were made immediately, but Gregory and Travis McMichael, who claim to have been making a citizen’s arrest, have since been apprehended more than 2 months after the shooting and charged with murder and aggravated assault. The murder and its delayed action have sparked nationwide protests and calls for justice. The lawyer, hired by Ahmaud’s family, was also hired by another African American victim – Breonna Taylor.
March 13: Breonna Taylor was shot and killed in her Louisville home after police entered the house on a search warrant. Taylor and her boyfriend believed they were burglars and began firing at the police. The shootout left 26-year-old Taylor dead and her boyfriend, 27, arrested and charged with assault and attempted murder of a police officer. Neither Taylor nor her boyfriend Walker had a criminal record, but Walker had a firearm license.
March 23: A newly released video shows a 68-year-old black Missouri woman by the name of Marvia Gray and her son Derek being forcefully arrested on the floor of a department store on March 23rd. The two were accused falsely of trying to steal a television and were injured when thrown on the floor by police, according to Gray. They were however, arrested for assault on a police officer and resisting arrest.
April 11: Daunte Wright, a 20-year-old Black man, was fatally shot on Sunday afternoon during a traffic stop. When Wright was pulled over, officers were attempting to handcuff him when the subject broke free and jumped into the driver’s seat. Officer Kim Potter threatened to tase him, yelling “Taser!” three times before shooting Wright. Brooklyn Center Police Chief Tim Gannon said, “It is my belief that the officer had the intention to deploy their Taser but instead shot Mr. Wright with a single bullet.” On Monday evening, the Hennepin County Medical Examiner reported that Wright died due to a gunshot wound to his chest. Potter resigned from the police department on Tuesday, and has now been arrested and charged with second-degree manslaughter.
April 18: Steven Taylor, 33, was shot to death by police in a California Walmart while attempting to steal from the store and threatening violent acts with a baseball bat. Taylor was fatally shot, however, after becoming a non-threat, it prompted the family to call for charges against the officers. Taylor was also allegedly in a mental health crisis and has a history of disorders such as schizophrenia and bipolar disorder. Taylor leaves behind three children and three siblings.
April 24: Austin Police murdered 42-year old Michael Ramos after a nearby 911 call about a possible drug deal. The police shot Ramos when he was out of his car, with his hands above his head. When Ramos re-entered his vehicle and began driving away, he was shot again and soon after, died. A later investigation found no sign of a firearm in the car.
April 28: A shootout with police in Florida killed 26-year-oldJonas Joseph after his car was pulled over. Joseph began firing at police, who returned fire and killed the young man.
May 6: 21-year-old Sean Reed was killed by police following a vehicle pursuit on the evening of May 6, 2020. The police pursued Reed after being seen driving erratically on the highway. The pursuit terminated, but when Indianapolis Metropolitan Police Assistant Chief Chris Bailey spotted the car parked, he approached. Reed tried to flee, but the confrontation left the young man dead. A crowd of protestors at the scene demanded the reasoning for the officer’s use of force.
May 9: 48-year-old Adrian Medeariswas killed after being pulled over under suspicion of driving while intoxicated in Houston. The officer conducted a sobriety test, and attempted to arrest Medearis, a well-known local Gospel singer and choir director, but he resisted arrest and was fatally shot in the ensuing altercation. His family and community are demanding the release of the video.
May 18: A Sarasota police officer was filmed using excessive force and kneeling on Patrick Carroll’s neck during an arrest. The video was put on social media and the officer in question has been put on administrative leave weeks after the event.
May 25: A woman named Amy Cooper called the cops on Christian Cooper, a Harvard alumnus and former Marvel Comics editor. The 57-year-old man was bird watching in Central Park when she approached him without her dog on the leash. After he asked her to put the dog on a leash, she called the police and claimed to be threatened. The altercation went viral after Christian Cooper posted a video of the event on social media, recording the woman aggressively restraining her dog and her saying, “I’m going to tell them [the police] there’s an African American man threatening my life.” Amy Cooper has since publicly apologized. But, Cooper has faced repercussions beyond negative comments on Twitter. She has been fired from her job at Franklin Templeton Investments, where she was vice president, and her dog has been rescued by a pet shelter.
Also on Monday May 25th, a Minneapolis man named George Floyd was murdered by police after an officer knelt on his neck despite his cries for help. Floyd was taken to a hospital where he died, and four officers were fired soon after the incident. A police statement says that Floyd was being investigated for a “forgery in progress” and resisted arrest. But, surveillance video of the arrest shows Floyd complying with the officers. On May 29th, former Minneapolis police officer Derek Chauvin was charged with murder and manslaughter, four days after George Floyd’s death. On June 3rd, the other three officers involved in George Floyd’s murder, J.A. Keung, Thomas Lane, and Tou Thao, were arrested and charged with Aiding and Abetting Second Degree Murder and Aiding and Abetting Second Degree Manslaughter. Floyd’s murder sparked protests around the country with citizens looting and setting fire to buildings. The protestors have been met with tear gas and rubber bullets from police officers.
May 28: At a protest in Minneapolis, 43-year-old Calvin L. Horton Jr. was fatally shot and a suspect is in custody.
A Mississippi cop is on leave after a video is released of him choking a young suspect.
May 29: CNN reporter Omar Jimenez and his crew were arrested while reporting on the protest in Minneapolis. Meanwhile, another CNN reporter, Josh Campbell, says he was treated very differently by police and allowed to stay and report. Jimenez is black and Latino whereas Campbell is white. All three CNN workers were released from custody an hour later.
21-year-old Javar Harrell was not protesting but was fatally shot near protests in Detroit. It is unclear if his death is tied to protests.
May 30: The “Rally To End Modern Day Lynching” took place in Harlem in honor of George Floyd. The rally emphasizes that participants should still practice social distancing and wear a mask. Also on May 30th, participants will honor Floyd at the site of Eric Garner‘s murder in 2014. These New York protests became progressively more violent into the evening. Governor Brian Kemp issued a state of emergency and curfew for Atlanta in preparation for planned protests on May 31st. After four days of protests, Governor Newsom declares a state of emergency in Los Angeles. The courthouse and city hall were set on fire in Nashville.
A 21-year old unnamed man was fatally shot at a protest in Detroit.
In Dallas, a machete-yielding storeowner confronted protesters and was then violently beaten by the crowd; the man is now in stable condition.
Chris Beaty, 38, was killed from multiple gunshot wounds and was pronounced dead at the scene in Indianapolis.
May 31: After setting fires and looting in Santa Monica, the city declared a curfew. Curfews have since been set all around the country.
Italia Kelly, 22, and another victim were fatally shot while leaving a protest in Davenport, Iowa.
In Victorville, CA, Malcolm Harsch, 38, was found hanging from a tree and authorities are investigating the event as a potential homicide. Harsch’s family says they are very skeptical of his death being by suicide.
June 1: In Minneapolis, a group of men attacked Iyanna Dior, a black transgender woman; Dior is okay and in stable condition now.
53-year-old David McAtee was shot as national Guard troops and Louisville police broke up a protest; some footage shows McAtee shooting at police but it is unclear who fired their guns first because the officers involved did not activate their body cameras. The Louisville Metro Police Chief, Steve Conrad, was immediately fired because of the officers’ unactivated cameras.
16-year-old Jahmel Leach was tased in the face by NYPD and could be permanently disfigured from the attack. It is unclear why the police officers used force to arrest Leach.
June 2: Six Atlanta police officers have been fired and arrested for using excessive force towards Messiah Young and Taniyah Pilgrim, two young black people leaving the protests.
77-year-old David Dorn, a retired St. Louis police captain, was fatally shot by looters of a pawnshop after responding to an alarm.
June 4: At 3:45pm, NAACP holds a moment of silence for 8 minutes and 46 seconds in honor of George Floyd live on their Twitter.
June 5: All 57 members of the Buffalo Police Department’s emergency response team resigned in protest for police brutality – particularly seen in a video of Buffalo police pushing an unarmed man.
Reddit Co-founder Alexis Ohanian resigns from the company’s board and urges the company to replace his spot with a black candidate.
In a YouTube video, Robert L. Johnson, the first black American billionaire and co-founder of BET, talks to The Breakfast Club about racism and reparations.
20-year-old Dounya Zayer was violently shoved by a police officer at a protest in Brooklyn, NY.
June 6: Michael Jordan and Jordan Brand pledge $100 million donation over the next 10 years to organizations promoting social justice and racial equality.
A video shows protestors creating a human shield to protect NYPD officers fro rioters throwing objects at the policemen.
June 7: Virginia governor plans to remove Robert E. Lee statue later this week.
CEO of CrossFit Greg Glassman’s insensitive tweet about George Floyd has caused Glassman to face serious backlash. Partners of CrossFit, like Reebok or Rogue Fitness, and athletes, including Brooke Wells and Richard Froning, released statements that they will cut ties with CrossFit.
BLM protestors in Bristol pull down statue of Edward Colton, a slave trader who transported nearly 100,000 slaves in the 17th century.
Harry H. Rogers drove into a group of protestors near Richmond, Virginia. Rogers identifies as the leader of the Ku Klux Klan and prosecutors are investigating the assault as a potential hate crime.
June 8: House Speaker Nancy Pelosi announces police reform legislation called The Justice in Policing Act of 2020 which would ban chokeholds, establish a national database to track police misconduct, and more.
Minneapolis City Council announce plans to defund the Minneapolis police department.
GoFundMe suspends Candace Owens’ account saying that Owens, “spread hate, discrimination, intolerance and falsehoods against the black community.”
June 9: Greg Glassman, the CEO and founder of CrossFit, retires after his inappropriate tweet about George Floyd’s murder.
New York Police Chief Mike O’Meara shames the press for vilifying police officers in a video here.
June 10: In Palmdale, CA, 24-year-old black man named Robert Fuller, was found hanging from a tree in what was originally described as an apparent suicide. Citizens are demanding that Fuller’s death is investigated as a homicide.
June 11: After Trump’s comments about Seattle protestors being “domestic terrorists” and that law enforcement must “dominate the streets” to “take back Seattle,” Seattle mayor Jenny Durkan clarifies that the protestors are not threatening and that the president’s claims are unconstitutional.
June 12: Atlanta police fatally shot Rayshard Brooks, 27, at a Wendy’s drive-thru. Brooks’ murder caused Atlanta police chief Erika Shields to resign.
June 13: Patrick Hutchinson, a black personal trainer from London, rescued ‘far-right’ protester who was badly beaten during protest clashes in London.
A young, black FedEx driver named Brandon Brackins turned to social media to tell his followers how he was called racial slurs while working.
June 16: A story resurfaces from 2006 when black, Buffalo, NY cop Cariol Horne was fired for stopping her white colleague from choking a handcuffed suspect.
Philadelphia court supervisor Michael Henkel is fired after video shows him tearing down BLM signs.
June 17: Quaker Oats plans to retire their Aunt Jemima branding and logo after acknowledging the racial stereotyping.
June 18: A Los Angeles County Sheriff’s Department deputy fatally shot 18-year-old Andres Guardado.
June 20: Rioters storm the streets of Tulsa, Oklahoma during President Trump’s rally.
June 21: A NYPD officer is on unpaid suspension after a chokehold incident in Queens.
June 22: Department of Justice is investigating a noose found in Bubba Wallace‘s NASCAR garage. Wallace is the only black driver in NASCAR’s top circuit. On June 23, the FBI determines that Wallace was not the target of a hate crime.
August 23: Jacob Blake is shot by Kenosha police officers after breaking up a nearby fight that two other women were having. Blake was unarmed and shot seven times in the back. He is currently hospitalized for his injuries.
Looking for ways to help? Here are some places to donate to:
Los Angeles residents continue their demand for racial equality
Breonna Taylor, a Louisville EMT, would have turned 27 years old on June 5th. Instead, on March 13th, Ms. Taylor was shot 8 times while asleep after police officers entered her home without knocking. The young woman was not forgotten at Friday evening’s LA protest. The administrators of the march passionately expressed how this case of police brutality is emblematic of the chronic racial inequality which has defined the US criminal justice system since the nation’s conception.
The atmosphere of the march was boisterous. The Five Stairsteps’ “O-o-h Child” played at the event and defined the hope for a better future omnipresent with lines like, “things are gonna get easier… things are gonna get brighter.” Protestors fed off each others’ energies with chants of “No Justice, No Peace,” “Whose streets? Our streets,” mixed with an eclectic concoction of cheers. Indeed, the emphatic beeps of car horns, the banging of pots and pans from apartments above the street, and a sea of signs created a powerful spirit that, in the moment, felt indomitable.
One of the most inspiring aspects of the protest was the mélange of ethnicities in attendance. The multicolored faces of the crowds formed a microcosm of America – a new America. This diverse movement circled downtown Los Angeles, walking past boarded-up businesses that still bore the scars of previous nights. Much to the credit of the protest’s organizers, they were determined to reject the vandalism that had wounded the essence of the movement’s message earlier in the week. They wished to emulate Dr. Martin Luther King Jr.’s tactics of non-violence, aspiring to make progress in King’s fight that must still advocated for.
At several points throughout the protest attendees were asked to take a knee. The profound purpose of this act was revealed at the conclusion of the event. “It’s uncomfortable isn’t it?” asked one protest organizer stuttering on her own passion, “Well imagine what it felt like for George Floyd for 8 minutes and 46 seconds!” Her vehemence echoed throughout the crowd as applause ruptured the silence of intent listening.
As the California sun dipped below the horizon, thousands ascended upon City Hall where a vanguard of LAPD lined the entrance. The protestors were nourished by a plethora of free snacks provided by supportive local vendors. The march culminated with a moving tribute to Ms. Taylor on the steps of City Hall. Here, the crowd sang “Happy Birthday” to yet another martyr of the African American community in what appears to be an endless struggle for equality. Stories like Breonna Taylor’s tell a hauntingly familiar tale of racism in our country, and these injustices haven’t ceased during quarantine. The 360 Magazine “Minority Report” details all of the acts of racial inequality during the COVID-19 pandemic.
The crowd was rife with enthusiasm for change but there was also a portentous understanding that this is not the last march for justice. However, the prevailing attitude was one of passion in hope that, despite the brutality of US history, America has finally reached a social crescendo free of the injustice that has characterized the country’s nascence.
So, what does all this mean? Well, the protestors and organizers were eager to proclaim a sizeable achievement they have garnered thanks to this movement. One of which is LA Mayor Eric Garcetti’s revision of the proposed city budget. In this revision, $150 million from the LAPD will be diverted towards healthcare, jobs, and education opportunities in communities of color. It is unclear whether stripping funds from the police will make the streets safer for people of color, yet protestors saw this as a victory for the Black Lives Matter movement.
The push to reduce police power will undoubtedly clash with President Trump’s call for “law and order.” Trump’s adoption of the infamous Nixonian verbiage and allusions to “vicious dogs” and “ominous weapons” has inflamed tensions in Los Angeles. In general, the president’s responses to BLM movements have done little to soothe California’s most populous city. A city, that only 28 years ago, was the epicenter of mayhem after a jury acquitted four police officers of using excessive force against black LA resident Rodney King. Thus, almost 30 years after the Rodney King riots and 50 years after the civil rights movement, one is still left wondering: do Americans trust law enforcement?
Maya by Name is a talented pop singer that is on the rise. Maya Gabrielle Satterwhite, better known as pop singer Maya by Name is an extraordinary singer and songwriter. Maya by Name released her first single, “To You, From Me” from her EP Arrival along with the music video in 2015. With the popular breakout EP and the “To You, From Me” hit single, Maya by Name toured and performed at many noteworthy venues including Canalside Buffalo and the legendary Tralf Music Hall. In 2016, Maya by Name released her EP Next Verse that included the smash hit single, “Boss” along with the music video. Her standout sound blends pop with flavors of R&B, Hip-Hop, and Funk. The budding talent highlighted 2017 as the opening act for the Savage tour with Grammy Award nominated R&B artist Tank in Buffalo, New York. In 2018, Maya by Name released her single “Raymond” and the music video in which she wrote and produced. In November 2018, Maya by Name released her single “Rose Petals” along with the music video. On December 21, 2018, Maya by Name released her empowerment album titled, She that is adored by fans and media nationally. Maya by Name has an electrifying stage presence and powerful vocal chops that captivates audiences nationally. Buffalo born and based, pop singer Maya by Name is featured in national media and radio.
Pop sensation Maya by Name releases her brand new single titled, “Scorpion Inside Me” today, November 1, 2019. Bold, powerful vocals, and lyric provoking is the background of this new single. Fans and new fans alike will enjoy this hot, new single as it blends R&B and Pop. It is a must-have for your playlist.
Pijama, brand of soft case and accessories in neoprene born in 2006, known for the focus on the textures, presents the news of the FW 19/20 collection. These are the new proposals: the wool in buffalo check in different colors, fluo patterns in shades of yellow and a floral blue damask – all always combined with the resistant neoprene, the peculiar characteristic of the brand. To complete the news of the collection, Pijama has introduced some new models:
Pocket backpack with a vintage inspiration to remember old backpacks mountain.
Bucket bag, the cylindrical bucket bag with zip for everyday life.
Phone bag, the phone holderwith cord to be comfortably worn around the neck.
The brand has always met the taste of varied public that is looking for a product capable of making its personality. Even in this season, the brand confirms the great ability to create lifestyle product focus on functionality and attention to detail with a touch of glam, 100% designed and made in Milan.
NEW ERA CAP CELEBRATES THE CITY OF CHARLOTTE WITH 2019 NBA ALL-STAR GAME COLLECTION The New Era NBA Authentics: NBA All-Star Series is available now Today, New Era Cap Co., Inc., the authentic cap of the National Basketball Association (NBA), announces the New Era NBA Authentics: NBA All-Star Series, a special headwear collection designed for this year’s game in Charlotte, North Carolina. “Each year, we work to celebrate NBA All-Star Game by using the host city as the design inspiration for the New Era NBA Authentics: All-Star Series,” said John Connors, Director of Arena Sports for New Era Cap. “This year, Charlotte offered us the opportunity to do something truly different leveraging the Hornets’ unique color palate and honeycomb pattern.” This year’s New Era NBA Authentics: All-Star Series features unique designs with a mix of silhouettes including 59FIFTY, 9FIFTY and 9TWENTY. Each cap features a unique design utilizing the Charlotte Hornets’ color palate, teal, white and purple as well as the honeycomb pattern displayed on the Hornets’ court. The New Era NBA Authentics: NBA All-Star Game Series is available in the following styles:
New Era NBA Authentics: NBA All-Star Tie Dye: Adding an element of style to the collection, this teal, white and purple tie dye graphic print cap features the primary Charlotte NBA All-Star 2019 logo embroidered on the crown. Available in a 9FIFTY, the cap also comes in a black and white colorway with a 59FIFTY version available exclusively here.
New Era NBA Authentics: NBA All-Star Pri Star: Available in a 9FIFTY and 9TWENTY, this cap features the Charlotte NBA All-Star logo man on the crown and an oversized NBA All-Star 2019 wordmark embroidered on the side. This cap is available in a black and white colorway with a 59FIFTY version available exclusively here.
New Era NBA Authentics: NBA All-Star Oversized Star: Show your excitement for the 2019 NBA All-Star Game with this 9FIFTY cap featuring an embroidered oversized Charlotte NBA All-Star logo man on the crown and a second NBA All-Star logo man on the rear. Additionally, this cap has a honeycomb pattern on the visor and snapback enclosure. A 59FIFTY version is available exclusively here.
New Era NBA Authentics: NBA All-Star Suede: Available in a 9FIFTY and 9TWENTY, this stylish black monochromatic cap combines faux suede with a Charlotte 2019 tonal wordmark embroidered on the crown. The New Era NBA Authentics: NBA All-Star Series is available here as well as select headwear retailers with retail prices of $28-$38 USD. ABOUT NEW ERA CAP New Era Cap Co., Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit our website.
The Dallas Stars have gone out on the trade market to get some defensive depth.
Today, the team announced that it has acquired defenseman Taylor Fedun from the Buffalo Sabres in exchange for a conditional 2020 seventh-round pick.
That pick will only happen if Fedun plays 25 or more games with Dallas this season. So far, he’s only played nine games and all with Buffalo’s AHL affiliate, the Rochester Americans. He has five assists with them. As for right now, he will remain at the AHL level, having been assigned to the AHL Texas Stars.
For the past five seasons, he’s bounced around a lot at the NHL level, having played in 46 games between the Oilers, Sharks, Canucks, and Sabres. His overall numbers are two goals and 13 assists, while averaging 14:08 per night on the ice. He’s also in the final deal of a two-year, two-way deal that pays him the league minimum at $650K at the NHL level and $300K in the AHL.
This move was necessary for Dallas, since they needed depth at the back end. They’ve had multiple injuries to players like Connor Carrick, John Klingberg, Stephen Johns, and Marc Methot. With that, it’s very likely that Fedun could be called upon if the injuries continue to mount.
Today,New Era Cap Co. Inc.announces the launch of its first ever collaboration with classic American sportswear brand,Nautica®. Anchoring theNew Era X Nautica Collectionsare limited-edition “one of one” hats created from deconstructed vintage Nautica jackets. Each hat is unique and features elements from the jacket including patches, labels, pockets and hardware. As part of the collaboration, more extensive collections will be created featuring bold graphics inspired by Nautica’s classic Hydro Race, Scuba, and Color Block Jackets.
“The New Era X Nautica Collections are one of the most exciting partnerships of the season,” saysChristina McAdam, Lifestyle Product Director for New Era Cap. “The approach is both innovative and breathtaking; together, we have united the vintage history of Nautica with the contemporary cultural style of New Era Cap. It’s an exciting, fashion-forward partnership.”
“We are excited to collaborate with the New Era team on this limited-edition capsule collection,” saidSteve McSween, VP of Global Design at Nautica. “Our teams selected unique relics from our Nautica archive and New Era created fresh, collectible pieces. I’m excited that this partnership produced true one of a kind hats that celebrate our two iconic brands.”
TheNew Era X Nautica Collectionslaunch on August 24, 2018, featuring iconic silhouettes inspired by Nautica’s most popular jackets – Hydro Race, Scuba, and Color Block.
New Era X Nautica Hydro Race Collection– Primary colors, racing stripes and the Nautica “Hydro Race” logo are featured on the classic fitted 59FIFTY cap and New Era adjustable styles 9FORTY, 9 TWENTY and Visor. Hats in the collection range from $40-$75 and will be available exclusively atnautica.com.
New Era X Nautica Scuba Collection– Featuring the famous diver from Nautica’s 90’s garments, these hats come in turquoise, yellow, orange and blue colorways in New Era adjustable styles 9FORTY, 9TWENTY and Runner and the classic fitted 59FIFTY cap. Hats in the collection range from $40 to $75 and will be available exclusively atneweracap.com.
New Era X Nautica Color Block Collection– An iconic trend from the late 80’s, this collection features blocking in primary colors and pinwheel motifs. The collection comes in the classic fitted 59FIFTY cap, Bucket and adjustable styles 9FORTY, 9TWENTY, 9FIFTY and Runner. Hats in the collection range from $40 to $75 and will be available exclusively at select Jimmy Jazz stores and onjimmyjazz.com
ABOUT NEW ERA CAP:
New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visitwww.neweracap.com.
Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Nautica offers classic nautical style for all occasions. Today, Nautica is one of the most recognized American brands throughout the world, available in more than 65 countries with over 360 Nautica stores globally and 1421 Nautica branded shop-in-shops worldwide.
ABOUT AUTHENTIC BRANDS GROUP
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, and the owner of the Estate of Marilyn Monroe. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 33 consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,398 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media.
ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®,Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Jones New York®, Herve Leger®, Judith Leiber®, Frederick’s of Hollywood®, Nine West®, Frye®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Above The Rim®, and Hind®. For more information visitABG-NYC.com.
A film celebrating the New Era Cap NBA Authentics: Draft Series Collection
June 19, 2018, Buffalo, New York– On the week of the NBA Draft, New Era Cap Co. presents “The Path to the Cap”: a never-before-seen exploration of NBA superstar and 2015 NBA Draft second overall pick D’Angelo Russell’s journey from neighborhood baller to NBA professional athlete. Produced by the international sports and lifestyle brand, the film celebrates the moment Russell donned his new team’s hat – a symbol of success after a young lifetimes’ worth of perseverance and hard work. This year, 60 potential stars will make that same leap, and each draftee will mark their moment in a cap from New Era’s NBA Authentics: Draft Series Collection.
Many will watch as the athletes put on their hats, but few know what the true path to the cap entails – which is why New Era Cap Co. travels back to Russell’s roots in his hometown of Louisville, Kentucky tracing his NBA success story to its origin point. Candid interviews with his parents and two brothers give a behind-the-scenes look at what drove Russell, including a previously unseen sibling rivalry that spawned his competitive spirit.
“The feeling of getting drafted and putting on that team hat was something I dreamed about forever. I worked my entire life to put on that cap,” said Russell. “It is an incredible honor to have worked alongside New Era to tell the story of how I got to that moment, and I’m excited for every player in this year’s draft class to realize that same dream.”
“The Path to the Cap” celebrates New Era’s ongoing partnership with the league around the NBA Draft. In 2018, the brand introduces new editions of the emblematic lids; in addition to individual team logos and colorways, each hat in the collection features a series of unique design elements, featuring custom patches and pins that pay homage to the local city neighborhoods that host the NBA’s 30 teams.
“The NBA Authentics: Draft Series collection is New Era Cap’s most exciting NBA collection to date,” said Mark Maidment, Senior Vice President, Brand at New Era Cap. “We wanted to create visual representations of the excitement these young men will feel for their new homes and fan families. The cap marks the end of their first path and the beginning of the next: the opportunity to represent each of these cities come opening night.”
ABOUT NEW ERA CAP: New Era Cap Co. Inc. is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY and operates facilities in Canada, Europe, Brazil, Japan, and Hong Kong. For more information, visit www.neweracap.com.
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