By Cassandra Yany
Ritt Momney released the music video for his version of Corinne Bailey Rae’s “Put Your Records On” Thursday. In the video produced by Overcast and directed by Daniel Jordan K, a young boy’s daydream is brought to life and he sees himself as a future pop star in a psychedelic dreamscape.
The audience sees the pop star in a field filled with colorful roses underneath a pastel sky. This scene then starts to morph back into reality as the tone of the song changes. The serene, yet exciting vibe of the visuals perfectly encapsulates the feel-good mood of the track.
The cover first gained popularity as part of a TikTok trend where creators would put random swatches of makeup on their face and then jump to a clip where they have designed a full look using those colors. Social media influencer Ian Roley was invited on set as a makeup influencer to recreate the trend’s butterfly look for the music video.
“In 2006, Corinne Bailey Rae released one of the greatest pop songs of all time with ‘Put Your Records On,’” said Momney. “It was one of my mom’s favorites. She’d blast it in the minivan on the way to soccer practice and we’d all sing.”
“Fast forward to March 2020 when I got the idea to do a fun little cover of this song I’ve loved my whole life to combat some of the dreariness I was feeling. With this being my first real music video, I was really lucky to work with a bunch of professionals who were also around my age. They did a really good job capturing the essence of the cover, and I’m stoked that I got to work with Ian, the makeup artist who started the TikTok trend.”
Momney plans to donate a portion of the music video’s proceeds to a charity of Rae’s choosing. His rework of the song has become the 21-year-old’s breakout hit of the year. It has earned him over 120 million global streams to date with over two million TikTok videos made with the sound. This also marks Momney’s first Billboard Hot 100 entry, currently holding the no. 82 spot, and his Pop radio debut, charting at no. 39 less than two weeks after its impact.
The song topped Spotify’s US and Global Viral 50 charts in September and currently holds the no. 17 and no. 23 spots on the Us and Global Top 50, respectively.
About Ritt Momney
Ritt Momney is the solo project of Salt Lake City native Jack Rutter. The project first began as an indie rock band with his high school friends, but later became a personal outlet for the 21-year-old after his bandmates left for Mormon missions and his girlfriend went to college. He began writing, recording and producing his upcoming debut album in his bedroom. In the LP, titled “Her and All of My friends,” Rutter struggles with loss, loneliness and a drift away from Mormon culture.
Watch the music video here
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