K-Pop group CRAVITY are ready to take their next leap forward with the release of CRAVITY 1ST ALBUM PART 2 [LIBERTY : IN OUR COSMOS]. Referred to as “ones to watch” by Forbes, the members of CRAVITY are ready to reach new heights with this album by exploring various musical genres from one track to the next. Previously taking on a more powerful image with past releases, [LIBERTY : IN OUR COSMOS] is showcasing a more youthful side to the group. Their defiant new image, illustrated in their music video and album, implies that the boys have finally become free after overcoming their inner worries and struggles. The title of this album also suggests that the members of CRAVITY have become one, and have found hope through finding stars in the cosmos, a place where they feel the happiest and most liberated. Overall, it’s a story that is completed by forming solidarity with the fans whom they were destined to meet.
Lead track “Adrenaline” blends four genres of funk, future house, trap, and moombahton; creating a fresh sound from the nine members, longing for freedom. This track compares one’s hopeful existence, the central theme of this album, to “adrenaline,” and tells a story of “being addicted to you.” Set in a school, the music video portrays the free spirit of the members who have found hope in despair. This is showcased through a festival scene, where the boys can finally be free from the oppression of school and their uniforms. A blast of excitement, disordered dreams, and reality that the boys face during their growth are weaved together as a unique visual under the keyword: “adrenaline.”
Consisting of 8 tracks; rappers of the group, Serim and Allen, contributed to writing for “Adrenaline,” “POW!” and “Outro : In Our Cosmos.” Used as a metaphor, “Chandelier” is meant to portray the message that a bright future lies ahead of the members. The lyrics for “FLIP THE FRAME” convey the message of the members’ wish to explore the new world by breaking the rules and flipping the frame. “Late Night” tells the story of spending valuable time with friends who cheer and support each other. While “Maybe Baby” emotes nerves and uncertainty one may feel during the early stages of love.
CRAVITY’s debut album, released in April 2020, SEASON1. [HIDEOUT: REMEMBER WHO WE ARE] caused a wave of intrigue and excitement here in the states, with mentions in PAPER Magazine, Access, iHeart, J-14, MTV News, Earmilk, Teen Vogue, and Rolling Stone. The latter of which referred to their title track as “An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included).”
“Though the group is still up-and-coming and developing their sound, they have begun to refine their artistry and make their mark on the industry. Their work on ‘Gas Pedal’ proves just that, and more,” MTV said.
Since their debut on April 14th 2020, CRAVITY have marked their relentless movement, sweeping rookie of the year awards at various music awards ceremonies in Korea. Even with only two albums under their belt at the time, their achievements were more than enough to show their presence in the K-Pop scene. CRAVITY received the name “super rookie,” due to the success of their debut album, which hit No. 1 on U.S. iTunes Top K-Pop Albums chart. Additionally, the group made a splash on social media shortly after their first album, debuting at No. 12 on Billboard’s Social 50 chart; making them the fifth-fastest South Korean group to enter Social 50.The inspiration behind the name, CRAVITY, came to fruition through a combination of “creativity” and “gravity.” The band consists of nine members,: Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin.