Genre-defying artist, producer and songwriter guccihighwaters has released his major label debut EP, heartbreak highway. The six-track collection is available to stream and download via Public Consumption in partnership with Elektra Music Group HERE. To celebrate the EP’s arrival, guccihighwaters has unveiled a brand new official music video for intimate piano ballad, “believe.” Watch the Ross Ginsberg-directed visual on guccihighwaters‘ official YouTube channel HERE.
“My goal with this new EP was to showcase how much I’ve grown over the years, especially with my lyrics and vocals,” shares guccihighwaters. “I’ve been having so much fun experimenting with new sounds, and I truly believe this is my best music yet. I’m so glad to put it out into the world.”
In late 2021, guccihighwaters holed up in a Los Angeles studio with producer Courtney Ballard [Waterparks]. He absorbed the spirit of diverse inspirations, ranging from Lionel Richie‘s “Dancing on the Ceiling” and the Drive Original Motion Picture Soundtrack to The Weeknd. “Courtney played a bunch of eighties beats for me,” guccihighwaters recalls. “I was into a lot of synth-revival music, so it was cool to hear where it came from. I took the synths and the drum grooves and morphed my style to fit those elements. It felt natural.”
guccihighwaters announced his signing to Public Consumption last month alongside the release of tracks “crash my car” and “devil on my shoulder.” Earlier this month, he formally announced the heartbreak highway EP and unveiled the synth-driven single “the chase” alongside an official music video. Signifying a new era in guccihighwaters’ ever-evolving sound, the EP’s early releases arrived to immediate praise from Alt Press, Consequence, Ones To Watch and more.
guccihighwaters is currently on the road in North America supporting nothing,nowhere. The 25-city trek kicked off last month and will conclude on May 27 in New York, NY at Irving Plaza. The bill also includes Poorstacy, carolesdaughter and Snarls. This fall, guccihighwaters will support nothing,nowhere. on tour in the UK and Europe. A complete list of upcoming tour dates can be found HERE.
heartbreak highway follows guccihighwaters’ 2021 album joke’s on you. Arriving to widespread acclaim, KERRANG! promised, “Whatever genre you label the tunes, the music of guccihighwaters doesn’t joke around when it comes to conveying emotion in its rawest form.” Alt Press lauded the “accomplished artist poised to be a star,” while Ones To Watch proclaimed, “the sounds from singer/producer Morgan Murphy are as raw as it gets.” Billboard applauded standout single “rock bottom” [feat. nothing,nowhere.] as “the highlight of guccihighwaters’ joke’s on you album,” and NME praised the track as “an introspective blend of alt-rock and dark hip-hop flourishes—a marked progression from the online emo scene.”
guccihighwaters glides through a soundscape familiar enough to catch your attention, yet futuristic enough to hold it. The artist, singer, and producer not only blurs the lines between alternative, R&B and hip-hop, but also the boundaries between yesterday, today and tomorrow. Growing up in between Long Beach, NY and Ireland, he maintained a diehard passion for music. After discovering Yung Lean at 18-year-old, he crafted beats all night. A year into this evening ritual, he picked up a microphone and penned lyrics to anesthetize the pain of his first breakup. His first collection of songs comprised the post death EP in 2017. Among many standouts, the fan favorite “i’m so sick of this” gathered 51.6 million Spotify streams and counting. In its wake, he unleashed music at a prolific pace, including multiple EPs and his 2021 full-length debut, joke‘s on you. Along the way, he toured with Lund, Lil Lotus, Smrtdeath, guardin, and nothing,nowhere.