Posts tagged with "paper"

EPR Proposal to Recycling Programs via Marathon Strategies for use by 360 MAGAZINE

AF&PA

The American Forest & Paper Association (AF&PA), a trade group representing U.S. paper and wood products manufacturers, will host an on-the-record media briefing on Thursday, June 23, to discuss SB 54, an extended producer responsibility (EPR) proposal under consideration in the California State Legislature. The proposal would impose new costs on producers to fund recycling programs but could undercut the investments industries, like the paper industry, are already making in recycling infrastructure.

Before taking questions, Terry Webber, AF&PA vice president of industry affairs, will discuss topics including:  

  • The Strength of the U.S. Recycling System: Despite challenges surrounding the COVID-19 pandemic, AF&PA will share data that demonstrates how the paper recycling system is stronger than ever. AF&PA recently announced that 68% of all paper consumed in the U.S. was recycled in 2021.
  • Impacts of California’s EPR Proposal: One-size-fits-all EPR programs, like the one put forth in California, could undermine or even reverse the success of paper recycling. According to the EPA, more paper by weight is recovered for recycling than plastic, glass, steel, and aluminum combined.
  • Significant Industry Investment: The paper industry has planned around $5 billion in manufacturing infrastructure investments by 2024, which will help continue the best use of recycled fiber. That is nearly $2.5 million per day in investments.

i hope u see this via Jasmine Cardenas for The Forefront Group for use by 360 Magazine

thuy – i hope u see this (deluxe)

Vietnamese singer-songwriter thuy (pronounced twee) released the deluxe edition of her critically-acclaimed debut EP, i hope u see this. The fourteen-track project is a reflection of thuy‘s truth, unraveling the complexities of love through a utopia of harmonies that spotlight heartbreak, love, empowerment, and self-confidence. i hope u see this (deluxe) introduces five more reasons as to how thuy is paving the future for modern R&B in her own right. 

“The deluxe project is a continuation of the theme that I’m closing the door on the past in order to enter a new chapter in my life,” thuy said with excitement about the deluxe EP.  

i hope u see this (deluxe) is a cohesive body of work that celebrates thuy‘s innate musicality. It’s a consistent approach, meant to be played in any setting that honors emotion. Songs like “distance between us” prove that thuy’s regaining control over those overwhelming thoughts and unwanted feelings that have sapped her energy over the years. Her smooth vocals permeate the work, flirting over bouncy percussion that grinds into a catchy hook with “inhibitions” featuring P-Lo

When trying to make sense of thuy, you’re introduced to a fiery songstress that’s capable of making the best out of a bad situation. “in my bag” featuring Destiny Rogers channels those elements of misfortune into a deeper meaning that encourages listeners to remain focused in the face of adversity.  Diving deeper into the remix, thuy explains, “the ‘in my bag’ remix with Destiny Rogers is a major women empowerment anthem and that’s why I knew I wanted to get another female artist on it. Destiny Rogers was the perfect feature for this remix; she just exudes confidence and drive. I wanted to really embody the idea that women can be bosses and to never count us out of anything because we always come out on top!”

About Thuy

thuy is a recording artist and songwriter who marked her debut in 2015 with her first radio record, “Hands on Me”. Born and raised in the Bay Area, the now LA-based artist has released several records showcasing her angelic vocals, skillful songwriting, and modern R&B stylings. Having amassed over 150 million streams and garnered support from premier publications including Billboard, Rolling Stones, Paper, VIBE, Harper’s Bazaar, Lyrical Lemonade, MTV, NBC, Flaunt, and more thuy is setting herself apart in the pop R&B scene.

As a Vietnamese-American recording artist, thuy was featured in Paper’s first feature on Southeast Asian-American artists, highlighting how the rising artist has “carved out a space for herself both within and beyond the community of self-made Asian-American musical artists that have emerged in the streaming era.”2021 marked a turning point for thuy, who released her debut EP: i hope u see this. The project shares a beautiful and introspective collection of records touching on heartbreak, love, empowerment, and self-confidence. Through the project, thuy hopes that her music continues to inspire confidence in others and to be a voice for those who want to feel seen.

Mullrat announces world tour via 360 Magazine

Mallrat – Tour

Multi-faceted artist and producer Mallrat announces her 2022 World Tour to take her brand new, critically acclaimed debut record, Butterfly Blue on the road, with headline shows and festivals across Europe, the UK, North America and Australia. The highly anticipated album was released on May 13th to praise from NPR, Teen Vogue, NME, PAPER, MTV and more, and marks a triumphant debut from Mallrat, solidifying her reputation as a master of clever, timeless pop.

Hot off the heels of an opening stint for Conan Gray in the UK and Europe, the new tour will see Mallrat playing new tracks from the album such as “To You,” which comes fresh off the back of the year’s most unexpected collaboration, “Surprise Me (feat. Azealia Banks),” and its much loved predecessors “Your Love,” “Teeth” and “Rockstar.”

Sweeping across vast, airy production, Butterfly Blue is often surprising, with samples and sounds tucked under the surface: chopped-up Gangsta Pat bars, a flipped recording of a children’s choir performing Lisztomania, and more. Distorted effects were recorded from discarded children’s toys – a sonic gift from producer Clams Casino. Layered like an instrument all their own, her signature breathy vocals are more assured than ever. 

Butterfly Blue is available at all digital retailers HERE.

About Mallrat

Prized producer, songwriter, and collaborator Mallrat – aka Grace Shaw – is a master of clever, timeless pop. Her trio of early EPs – Uninvited (2016), In The Sky (2018), Driving Music (2019) – are documents of an artist on the rise. Mallrat has garnered attention from the NY Times, NYLON, NPR, and more. PAPER named her in their “100 Women Revolutionizing Pop,” after making it onto the “Best of” lists by The Fader, Billboard, NOISEY, NME, Triple J, and Teen Vogue. At home in Australia, she continues to place Top 5 on Triple J charts. In the states, she made her late-night TV performance debut on the Late Late Show With James Corden, while in the UK, winning “Best Australian Solo Act” at the NME Awards. She has toured both at home and internationally, including European and North American support for Maggie Rogers, Post Malone, and King Princess, selling out headline shows from London to New York, and collecting fans in the likes of Mark Ronson and Azealia Banks along the way.

Website | Facebook | Instagram | YouTube | TikTok

Amelia Moore 'crybaby' press images via Erin Cooney for use by 360 Magazine

Amelia Moore – crybaby

True to her social media handle (@icryatwork), Amelia Moore approaches her music with a fierce commitment to total emotional transparency an irresistible counterpart to her kaleidoscopic alt-pop sound. Both qualities shine on her new single, crybaby. Moore’s bluesy, fluttering vocals cut to the quick as she addresses an ex, “do u like to make me cry baby / cuz u do it all the time baby / when did god give u control of the rain.

Frequent collaborators Pink Slip and Inverness produced the track. Download / stream crybaby, which is from the young singer/songwriter/multi-instrumentalist’s forthcoming EP, HERE.

Moore, who recently wrapped up a sold-out North American tour with Capitol Records label mate FLETCHER, amassed over 10 million combined global streams and two million video views with her first three singles: sweet and sour, vinegar and moves. In less than six months, she’s already approaching 70,000 followers on Spotify.

Ones To Watch named Moore as one of The 25 Artists to Watch in 2022 and she’s been the subject of features in Billboard, DORK, Notion, among others. Hailing her as “our newest alt-pop princess,” The Honey Pop said, “There couldnߣt have been a better song than sweet and sour to introduce us to Amelia’s wildly unpredictable sound. PAPER praised vinegar for having “the most powerful chorus of 2022.” Billboard put moves on its list of 10 Cool New Pop Songs, while The Line of Best Fit observed, “moves has an intoxicating energy and joyous playfulness, setting a new gold standard for an artist used to shattering expectations.

EARMILK declared, “Amelia Moore is destined for greatness.” Learn more about the 21-year-old Georgia natives journey from homeschool to Hollywood HERE.

Amelia Moore vinegar thumbnail via Capitol Music Group

Amelia Moore – vinegar

Amelia Moore gives a stunning live performance of her new single, “vinegar,” in this video, which received a YouTube Premiere earlier today. The 21-year-old Georgia native is backed by a string quartet in the intricate production.

Praising “vinegar” for having “the most powerful chorus of 2022, thus far,” PAPER observed, “The height of the song pulls back almost everything, like a stomach dropping after receiving that text from an ex.” Check out Moore’s Q&A with PAPER HERE. PLNKWIFI.com said, “If you enjoyed devouring Amelia Moore’s debut single ‘sweet and sour,’ get ready for seconds!” U.K. magazines Notion and The Line of Best Fit immediately added “vinegar” to their playlists. Combined, “vinegar” and “sweet and sour” have already amassed nearly five million global streams.

Moore will support Capitol Records label mate FLETCHER on her sold-out North American tour, starting on February 28 at The Fillmore in San Francisco, CA. The run includes two-night-stands at the Fonda Theatre in Los Angeles (March 2 & 3) and Webster Hall in New York City (March 22 & 23). See below for itinerary.

In a whirlwind journey she describes as “homeschool to Hollywood,” Moore got her start singing in the church choir as a child, followed her dreams to Los Angeles at age 18, and soon attracted a massive following on the strength of her bold, vulnerable songwriting. Ones To Watch said, “the rising star demonstrates a penchant for infectious experimentation, pulling from the worlds of ominous pop, alluring R&B, and mesmerizing electronic textures” and added Moore to their “25 Artists to Watch in 2022” list.

Amelia Moore Tour Dates – Supporting FLETCHER

2/28 – San Francisco, CA – The Fillmore

3/2-3 – Los Angeles, CA – Fonda Theatre

3/5 – San Diego, CA – The Observatory North Park

3/13 – Atlanta, GA – Terminal West

3/14 – Nashville, TN – Brooklyn Bowl Nashville

3/17 – Boston, MA – Paradise Rock Club – Music Hall

3/18 – Philadelphia, PA – The Foundry at The Fillmore

3/20 – Washington, DC – 9:30 Club

3/22-23 – New York, NY – Webster Hall

TYLA’S NEW MUSIC VIDEO “OVERDUE”

African Superstar Singer and Songwriter Tyla Unveils a Brand-new Music Video for her Latest Single “Overdue” [feat. DJ Lag & Kooldrink].

Fusing house bounce, electronic energy, and pop expanse, the track gallops forward on a propulsive beat as Tyla’s voice stretches from moments of subdued intimacy to an ecstatic and entrancing refrain, showcasing her impressive range. Adding dimension, South Africa’s DJ Lag spikes the song with dance floor ready spirit, while frequent collaborator Kooldrink continues his streak of bangers with Tyla on this record. The music video brings “Overdue” to life in cinematic fashion.

“Overdue” notably soundtracks the Season 2 trailer for NETFLIX’s Blood and Water now streaming on NETFLIX.

Her debut single “Getting Late” [feat. Kooldrink] has exploded as a viral phenomenon. The music video has amassed 4.5 million YouTube views, while the song eclipsed 4 million streams. It has also claimed coveted real estate on playlists such as African Heat [733K followers], Amapiano Grooves [97K followers], Hot Hits South Africa [51K followers], and more. Not to mention, the track debuted on Spotify’s Top 50 chart in South Africa, reaching #27, a powerful feat for an artist’s first release. Powered by an Amapiano beat, her voice glides over this distinct international bounce towards a boundary-breaking hook that’s instantly chantable. Making an impact, PAPER featured the song, while ­i-D described it as “her impossibly catchy breakout single. Not to mention, the BBC 1Xtra playlist just added her, speaking to her global impact.

Growing up of Indian, Zulu, Mauritian, and Irish descent, TYLA instinctively understood the power of diversity as a child in Johannesburg. She spent countless hours honing her voice at home, singing with her siblings every Sunday as part of a weekly tradition. At the same time, her dad introduced her to R&B and soul, encouraging her to eventually experiment with styles and cultures. By high school, she began posting covers on Instagram before catching the attention of her manager and Creative Director Garth Von Glehn. She wrote and recorded “Getting Late” with Kooldrink in 2020.  Upon the video release in January 2021, it resounded around the globe, reeling in millions of views and notching tastemaker praise.

Signed to Epic Records through a venture with Johannesburg/New York based Fax Records and co-managed by We Make Music and Africa Creative Agency, Tyla has positioned herself for international dominance with style, soul, and spirit.

COI LERAY - TWINNEM photo credit by Kierra Felton use by 360 Magazine

COI LERAY – TWINNEM

COI LERAY DROPS NEW BEST FRIEND ANTHEM “TWINNEM” TODAY
WATCH VIDEO HERE (Post & Share)
SUPPORTING LIL BABY AND LIL DURK ON THE BACK OUTSIDE TOUR WITH
BIG PURR (PRRDD)” EARNS CIAA GOLD-CERTIFICATION

Back in action with the ultimate best-friend anthem, Platinum superstar Coi Leray serves up a new single entitled “TWINNEM” today. Listen to “TWINNEM”— HERE and watch the video HERE.

Sharing just a snippet on TikTok, its sound has already inspired a staggering 300,000+ fan videos thus far. Now, the final recording pops up off as the perfect banger for besties to share. Coi’s fiery flows practically singe the beat before she delivers an unshakable hook. In the video, she gets dapper with her crew as she declares “that loyalty everything.”

Making her grand debut, Coi just took over New York Fashion Week. She rocked custom looks for both Moschino and Laquan Smith, and PAPER chronicled her domination this year.

Right now, she’s supporting Lil Baby and Lil Durk on The Back Outside Tour across North America. Check out the remaining dates below.

Leray’s last single, “Okay Yeah,” has amassed nearly 2 million streams to date. Uproxx praised the single, writing that Leray “extends her streak of consistent flexing by bragging about her wealth, shopping habits, and jewelry all while also brushing off her haters in the process.” Revolt wrote that Leray “has no plans of letting up.” Not to mention, “Okay Yeah” notably features on the blockbuster Madden 22 in-game and on the Official Soundtrack Album.

It arrives in the wake of her recent banger “At The Top” [feat. Kodak Black & Mustard]. To date, it has racked up over 4.2 million streams and earned widespread praise. UPROXX highlighted “variety of flows from the lilting melody of the hook to a Playboi Carti-esque, clipped cadence at the beginning of her verse,” and The Source assured “Coi Leray is keeping her hot streak going.” HotNewHipHop put it best, “she’s only concerned with things that will help her ‘elevate,’ and she’s stuck to her word.” Not to mention, she stands out as among this year’s coveted XXL “Freshman Class.”

Coi shows no signs of stopping or slowing down. In 2021, she served up “Bout Me.” Receiving critical acclaim, Complex praised her integration of “of pop and hip-hop worlds, with her oscillating between staccato raps and warbling, auto-tuned vocals,” and Hip Hop Weekly noted she “keeps the hits coming.”

It followed closely on the heels of the blockbuster music video for “BIG PURR (Prrd)” which recently earned RIAA Gold Certification.  Right out of the gate, it racked up 1.7 million views in less than a week. HipHopDX raved, “One of 2021’s hottest collaborations has an even hotter video to match its Billboard-blazing hype,” and UPROXX put it best, “Coi Leray’s 2021 is off to a fantastic start.” It’s already amassed over 40 million total streams and counting.

Since its release, “BIG PURR (Prrd)” has spawned 660K-plus videos on TikTok with nearly 50 million views. The song has also charted on the Billboard Hot 100 and Rolling Stone Top 100 songs charts, where it continues to climb. Its predecessor “No More Parties” picked up her first gold plaque from the RIAA and scaled the Billboard Hot 100, where it’s ascending the top 30. It soundtracked nearly 500k videos on TikTok with over 71.5 million views. The “No More Parties (Remix)” music video remains in the Top 10 most watched videos on VEVO and a fixture in mtvU’s rotation.

Coi also made her television debut on The Tonight Show Starring Jimmy Fallon with a performance of “No More Parties.” Watch it HERE.

Accelerating her rapid rise, Coi holds a spot in the Top 5 of the Billboard Emerging Artists chart and on Rolling Stone’s Breakthrough 25. Additionally, Billboard christened her the “R&B/Hip-Hop Rookie of the Month.” Continuing her takeover, she spoke to Complex and In The Know about “first date style” and unveiled how to make hot banana pudding on the fan favorite original content series Cooking with Coi Leray. She also graced the lineup of Rolling Loud in Miami on July 24.  What’s more, Coi has received public support from industry heavy weights such as DrakeMegan The StallionCardi B and CityGirls- JT & Yung Miami.

Coi Leray also stars in a new campaign for the SKIMS “Cozy Collection” by Kim Kardashian West. For the campaign, Coi Leray modeled the new collection and linked up with singer Destiny Rodgers for a special SKIMS TikTok to Destiny’s song, “Tom Boy” which was reposted on Instagram stories and praised by Kim Kardashian West. Coi can be seen in the official video for the revamped single.

Stay tuned for more exciting news to come from Coi Leray as she continues to ascend into viral superstardom!

TOUR DATES:
9/17 Austin, TX
9/20 Albuquerque, NM
9/22 Phoenix, AZ
9/23 Anaheim, CA
9/24 Los Angeles, CA
9/25 Oakland, CA
9/26 Denver, CO
9/30 St. Louis, MO
10/1 Detroit, MI
10/4 Cincinnati, OH
10/6 Newark, NJ
10/7 Brooklyn, NY
10/9 Pittsburgh, PA
10/10 Louisville, KY
10/14 Tampa, FL
10/15 West Palm Beach, FL

Image via Interscope records for 360 Magazine

Selena Gomez × Camilo – 999

SELENA GOMEZ AND CAMILO RELEASE NEW VIDEO AND SINGLE 999

Listen to 999 HERE

Global recording artist, actress and executive producer Selena Gomez has had a year of undeniable career milestones. With the release of her first all-Spanish language EP, REVELACIÓN, Selena became the first woman to debut No. 1 on Billboard’s Top Latin Albums chart since 2017 and garnered the highest debut by a Female Solo Act since 2016. The standout track Baila Conmigo with Latin urban phenomenon Rauw Alejandro also reigned at radio, topping Billboard’s Latin Airplay, Latin Pop Airplay and Latin Rhythm Airplay charts, simultaneously.

Today multi-platinum artist Selena Gomez and Colombian Latin GRAMMY winner Camilo release a soulful, pop track, 999, via Interscope Records.

The track was produced by GRAMMY and Latin GRAMMY Award winner Edgar Barrera along with A.C. and Camilo. About her collaboration with Camilo, Selena expressed, Camilo is a fantastic songwriter and singer who proudly wears his heart on his sleeve which is something we connected on immediately. I couldn’t have been more excited to collaborate with him. About his first collaboration with Gomez, Camilo added, Working with Selena Gomez is a tremendous honor and a huge moment in my career. From the beginning, 999 was written based on the color of her voice, and it wouldn’t have existed if it wasn’t for the dream of this collaboration. I’m very excited and it means so much to me to have this beautiful song, with an artist whom I respect and have followed for so long.

Directed by Sophie Muller, the video was shot in Los Angeles, CA. Coinciding with the contagious rhythm of the track, its video features both Gomez and Camilo in a visually natural setting, which coincides with the track’s simple and organic manner. Selena’s and Camilo’s performance is timeless and natural, showing a true and real connection when interpreting the lyrics, decorated by dreamy and natural settings.

Receiving unanimous acclaim for her long-awaited return to Latin music, Selena Gomez released her first Spanish-language EP, REVELACIÓN earlier this year. The collection of 7 tracks, featuring collaborations with Latin GRAMMY nominee and urban phenomenon Rauw Alejandro and multi-platinum urban artist Myke Towers, among others, was executive produced by multiple Latin GRAMMY Award-winner Tainy [Bad Bunny, J Balvin] and NEON16.

Selena Gomez & Camilo 999 eSingle

Watch Selena Gomez and Camilo on 999 HERE

ABOUT SELENA GOMEZ

With over 34 billion global streams it’s safe to say Selena has achieved great success as a recording artist. Lose You To Love Me, the first single off her critically acclaimed album Rare, marked a historic moment for the singer as she landed her first No. 1 on the Billboard Hot 100 chart. The album debuted at the top of the charts; her third consecutive album to debut at No.1 on the Billboard Album chart. Most recently, Selena released her well received EP Relevación, her first all-Spanish language music project. Through her July Moon Productions Gomez has produced a fearless slate of both television and film including the hit Netflix original series 13 Reasons Why. She went on to produce the critically acclaimed Netflix docu-series Living Undocumented. Gomez executive produces and appears on the buzzworthy hit HBO Max cooking series Selena + Chef. Selena expective produced and will next be seen in the Hulu series Only Murders in the Building opposite comedy legends Steve Martin and Martin Short. Last year, Gomez launched her beauty line RARE Beauty exclusively with Sephora. They debut their Perfect Strokes Universal Volumizing Mascara on August 30th.  As part of the partnership, Gomez launched the RARE Impact Fund, pledging to raise $100 million for mental health services for individuals in underserved communities.

ABOUT CAMILO

Armored with impeccable writing skills and intuitive sensitivity, Colombian singer-songwriter, musician, and producer Camilo is considered one of the greatest exponents of the new Pop from his generation. Hailed by The New York Times as a singer who writes hits even when he’s not trying and named by PAPER as one of the 12 Latinx Artists to Stream Right Now, Camilo has amassed over 13 billion views and streams across all digital platforms worldwide. In 2021, he released his latest album Mis Manos, which includes singles Vida de Rico (#1 on Billboard’s Latin Pop Airplay Chart), BEBÉ with El Alfa, Ropa Cara, and Millones which was his fifth #1 Billboard Latin Airplay chart. This summer, he released KESI (Remix) with Shawn Mendes, which hit number #1 on the Billboard Tropical Airplay Chart. Mis Manos is the follow-up to his first globally distributed album Por Primera Vez, which hit #1 on Billboard’s Latin Pop Album Chart and was certified platinum in 4 different countries, including the US. Por Primera Vez features the hit single TUTU ft. Pedro Capó, which was certified 10x platinum and has accrued over 1.7 billion worldwide streams. Prior to his chart and streaming success, Camilo wrote smash hits for artists like Bad Bunny (Si Estuviésemos Juntos), Becky G and Natti Natasha (Sin Pijama), and many others. In addition, Camilo has been the recipient of numerous accolades including, a Latin GRAMMY, seven Latin GRAMMY nominations, a GRAMMY nomination, five Premio Lo Nuestro Awards, a Latin American Music Award, twelve Premios Juventud Award nominations and most recently five Billboard Latin Music Awards nominations.

Follow Camilo via Instagram, YouTube, and Twitter.

ABOUT INTERSCOPE GEFFEN A&M

Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman and CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop, alternative and Latin. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company.

Photo via Amanda Zimmerman of RCA Records for use by 360 Magazine

TOBI × WOAH

Today, winner of the 2021 Juno Award for Best Rap Recording of the Year, Canada-raised/Nigeria-born TOBi and fellow Canadian rapper Jazz Cartier released new single “Woah.” Listen HERE.

“Woah” follows a slew of TOBi’s latest tracks –  “Off The Drugs,” which Mick Jenkins described as “cozy, soulful hip hop” (Brooklyn Vegan), “Come As You Are” featuring Baby Rose,  and “Don’t Touch!” heralded by Complex for its “smooth production…elevating (TOBi’s) empowered musings on the hairy side of the Black experience to new heights.”  His re-working of track “Family Matters” with Flo Milli was described as a “dynamic” and “impassioned reboot” (Atwood) and Highsnobiety declared it a “formidable pairing.”

TOBi will be joining Grammy award-winning Brooklyn based duo Brasstracks on tour kicking off September 30th in Chicago, and will be performing alongside the duo on a few collaborative singles they have in the works.  More info on the tour here. TOBi is also putting the finishing touches on his next album project. Stay tuned for more music from TOBi coming soon.

About TOBi:

Nigerian born, Toronto based recording artist TOBi is winner of the 2021 Juno Award for Best Rap Recording of the Year for his latest project Elements, Vol. 1Elements blends hip-hop, R&B, soul, grime & Afrobeats and features some of TOBi’s favorite producers & musicians worldwide, embodying the sounds and music that have influenced his artistry.

TOBi will be joining Grammy award-winning Brooklyn based duo Brasstracks on tour kicking off September 30th in Chicago, and will be performing alongside the duo on a few collaborative singles they have in the works.  More info on the tour here. TOBi is also putting the finishing touches on his next album project. Stay tuned for more music from TOBi coming soon.

Voted by Complex Magazine as “a top artist to watch” TOBi has received critical praise from Interview MagazinePitchforkVogue, Teen Vogue, L’OfficielPaper, Billboard, Rolling Stone, Clash, OkayAfrica, Flaunt, Exclaim!, Refinery29, Essential Homme, COLORS, and many more. The rising star signed with Same Plate Entertainment/RCA Records in 2020 and has enjoyed over 50 million streams globally.

Prior to ELEMENTS, TOBi released his debut album STILL in May  2019 followed by a deluxe edition, exploring themes of vulnerability, post traumatic growth, self-reflection and masculinity in his time emigrating from Nigeria to Canada. STILL’s release was followed by two new singles “Holiday” produced by !llmind,  “Paid,” the “City Blues Remix” featuring The Game, the “180 Remix” featuring Kemba and the “24” remix featuring all Torontonians SHAD, Haviah Mighty, Jazz Cartier and Ejji Smith.

image from Derek Sherron for use by 360 Magazine

RENCE — “AWOOO!”

“Rence is in his own lane, defying the stigma that an artist has to be bound by any one genre.” – FLAUNT

“In a way that few artists can, Rence has redefined his sound with every new release.” – ONES TO WATCH

“Rence is one of the most promising vocalists in the music industry right now.” – LYRICAL LEMONADE

Critically acclaimed, buzzing singer, songwriter and produce Rence is back today with the heartfelt new single “AWOOO!” Get it HERE via Epic Records.

Hopeful and romantic on the surface, the breakout star’s latest release is actually a breakup song, even if not immediately apparent in the lyrics. “I love when you howl at the moon, I wanna lay here watching you,” the 23-year-old coos over dreamy guitars. “Til I’m howling too, like AWOOO!”

“I actually wrote it as a bookend to a relationship,” Rence says. “But it turned into a love song even as a goodbye.” Somber but full of life and color, “AWOOO!” became about the realization that even true love can fade. It covers the kind of complex emotional territory that Rence has tread since bursting onto the pop music scene while still studying at NYU.

“AWOOO!” follows the exuberant anthem “Endless,” which was released at the top of 2021 and showcases his trademark vulnerability and emotional nuance. With more new music on the horizon, he continues to create a kaleidoscopic pop sound, while experimenting with everything from electro to hip hop.

Over the last few years, Rence has established himself as one of pop’s most unguarded young stars. When he isn’t crafting transparently emotional singles like “Strawberry Blonde” and “Type 2,” he’s lifting the veil on his artistic process in a series of TikTok videos. At the same time, the artist/producer has also stayed busy with collaborations, recording music with Sarah Barrios, Alex Port, Chloe Lilac and Johan Lenox. Since debuting, Rence has amassed more than 50 million cumulative streams and continues to expand his fan base with each release. “AWOOO!” further builds out the emotional complexity and intricate instrumentals at the core of his songs, reminding listeners that there are poignant messages behind every infectious melody.

ABOUT RENCE:

Sharing real life snapshots in song, Rence magnifies his personal perspective through a genre-less palette, bordering pop, alternative, electro, indie and hip-hop all at once, yet never dipping into one for too long. He first introduced himself on the breakthrough independent project, Pink, featuring standout single “Baby Blue.” In 2019, after signing to Epic Records, he followed with the release of “Expensive” [feat. Noah Cyrus] and his major label debut EP, FALL 2019. Over the last year, his consistent output continued with the bold and buzz-y “hate u, btw,” “Type 2,” “Tears in December,” “Sometimes Things Just Fall Apart,” “Strawberry Blonde” and “Endless.” With over 50 million streams and counting, Rence has received acclaim from the likes of Pigeons and Planes (who named him “Best New Artist” Dec 2019), The FADER, Lyrical Lemonade, Nylon, Billboard, V Magazine, Paper, i-D, Wonderland, Flaunt and Zane Lowe.