Toosii Shares New Single And Video for “what it cost”
Track Is From Thank You For Believing, Set For May 7 Release
Combined Global Streams Of Toosii’s Songs Near One Billion
Pre-Save / Pre-Order Thank You For Believing HERE
View “what it cost” Video HERE
On his powerful new single, ”what it cost,” Toosii reflects on his roots and his current reality. The Syracuse-born, Raleigh-based artist, who is closing in on one billion combined global streams across all of his songs, details his journey from a lost kid surrounded by tragedy to a national sensation full of promise on the introspective, stripped-down track. Download/stream ”what it cost” HERE. The song is from his new mixtape, Thank You For Believing, set for May 7 release via South Coast Music Group/Capitol Records.
“My mom is a real hard worker. That’s where my hustle comes from. She taught me to never quit,” says Toosii.
While many rags-to-riches stories have been told, the official video for “what it cost” is a rags-versus-riches story, following Toosii as he transverses two starkly different worlds. Directed by Joan Pabon, who helmed the official videos for ”back together” and ”Reminiscing,” the clip shines a light on inequalities and economic disparities and the tangible and intangible costs of living in a poverty-stricken home versus a wealthy household. The video is bookended by real talk from Toosii about his life, touching on the loss of his grandfather, the times he’s nearly died himself and his drive to be there for the loved ones that are depending on him. “Everyday bro, I wake up, I gotta go hard bro. Can’t go back to being homeless,” says Toosii. View the video HERE.
Earlier this month, Toosii earned widespread praise for ”back together,” which also appears on Thank You For Believing. XXL named it one of the “best new songs” of the week. “Toosii skyrocketed into the mainstream in 2020. Now, he’s looking to continue this ascension with “back together,” observed Complex. ”Toosii [is] looking to own 2021,The harmonic love fest [‘back together’] taps into [Toosii’s] R&B sensibilities while still showcasing his penchant for nimble bars,” said HipHopDX. HotNewHipHop noted, ”[‘back together’] plays much more like a ballad than anything else and it works to perfection, it’s a nice piece of self-reflection that will make any fan want to tap in for more.” View the official video for ”back together” HERE. Fans who pre-save / pre-order Thank You For Believing HERE will instantly receive ”what it cost” and “back together.”
Propelled by his gift for drenching real lyrics in rich emotion, Toosii has proven himself to be one of rap’s most relatable rising stars. Naming him an artist to watch, Billboard said, “Toosii is coming for the crown.” On Thank You For Believing, he tells jarringly honest tales of street life and lost love, addressing the good times and the bad, the glow-up and the dark days that came before. Toosii’s career has been percolating in North Carolina for years, but he found immediate, staggering success in February 2020 on the strength of Platinum Heart. The album hit No. 1 on Billboard’s Heatseekers Albums chart and launched Toosii into the top 10 of Rolling Stone’s Breakthrough 25 chart.
Toosii quickly followed up those achievements with Poetic Pain in September 2020, which debuted in the top 20 of the Billboard 200. He recently earned a Gold record for his top 10 Urban radio hit, “Love Cycle.” Toosii has earned a devoted audience, including 2.4 million Instagram followers. In 2020, Toosii collaborated with DaBaby, who’s tipped him as “the hottest new emerging artist.”