Posts tagged with "Persuasive"

DOECHII – SHE

Today Doechii drops her first EP for Top Dawg Entertainment / Capitol Records she / her / black bitch. Listen HERE.

The EP includes production from Kal Banx, Hit-Boy, Bankroll Got It and Devin Malik, and is Executive Produced by Anthony ‘Top Dawg‘ Tiffith and Anthony Moosa Tiffith Jr.

The project cements the Tampa native as a distinct voice whose versatile talents range from quick-fire bars to seductive singing. On she / her / black bitch Doechii outlines different layers of her life experience: from villainous to confident to soft and sad, and to overall proving that she matters. As NPR stated Doechii reclaims and spits back at anyone who dares to diminish her power.

Many times I’ve been referred to as a bitch as a way to gaslight me out of certain spaces, something I think many people can relate to in one way or another,” says Doechii. “Lots of people will call you various names for doing something differently.

So I decided to take ownership of the black bitch and title my EP she/ her/ black bitch and reclaim that motherf***ing power, Doechii continues. So if you’ve ever been put down for being yourself, just remember you’re powerful and unapologetic- these songs are for you.”

In 2022 the Doechii came out swinging, chosen as an XXL Freshman and tapped as an Artist to Watch in Rolling Stone, NPR, Vulture, Complex, Uproxx, Pigeons and Planes, FADER, and more. Doechii performed on both The Tonight Show with Jimmy Fallon and on the mainstage on the BET Awards. She was also chosen as the RADAR US Cover Artist at Spotify; the VEVO DSCVR Artist for June; the BET Artist of the Month; MTV‘s Push Artist for July; and Billboard crowned her both Artist of the Month and a Queer Game-Changer. Doechii‘s record Persuasive also made Obama‘s Summer playlist.

Doechii has dominated since the release of her unwaveringly original EPs 2020s, Oh the Places You‘ll Go, featuring the viral smash Yucky Blucky Fruitcake, and 2021’s BRA-LESS. This new release continues a hot streak for Doechii following the brazen Bitch I’m Nice the rebellious Crazy and the seductive Persuasive (which SZA later jumped on).

Expect more unparalleled, genre-bending music from the multi-faceted Doechii, the self-proclaimed swamp princess.

Doechii – Crazy

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Top Dawg Entertainment (TDE) and Capitol Records‘ new artist Doechii drops the song and video for “Crazy.” The record and the visual challenges the stigmatized imagery of the female form, with both the director, C. Prinz, and Doechii working extensively over the last four months developing the narrative of this film: intentionally and meticulously crafting each scene and frame to tell a story derived from both of their personal and shared experiences.

“Crazy is about un-contained power, creativity and confidence. People call you crazy when they fear you or they don’t understand you,” says Doechii. “So when I use it in the song I’m reflecting that energy back on them to show them themselves.”

Listen HERE and watch HERE.

On “Crazy” the Tampa rapper, singer, dancer, fashionista, and genre-disruptor attacks with aggressive flexes, colorful cadences and shouted raps while conveying a range of intense emotions. The vicious and surreal music video matches the song’s controlled chaos. Doechii, and likewise nude women, wield guns, dance in dynamic choreography and engage in destruction. The hybrid of hip-hop and broken beat finds Doechii raging as she attempts to empower the exponential capacity of women in every form of their being.

Video director C. Prinz states the film is a visual metaphor for “the hardships women go through in their ascension to power” that asks viewers “to see the female form not in moments of sexuality but instead for what we all go through, what we survive through and what we transcend.”

A testament to the breadth of Doechii’s sound and talents, “Crazy” stands in stark contrast to previous TDE/Capitol single, “Persuasive” a suave ode to weed and late-night partying.

Both singles follow the news of TDE and Capitol’s partnership with Doechii. She’s dominated the internet since the release of her unwaveringly original EP, 2020s Oh the Places You’ll Go and 2021’s BRA-LESS, and the single “Yucky Blucky Fruitcake,” which has generated over 33 million streams on Spotify alone. In addition to featuring on Isaiah Rashad‘s “Wat U Sed,” she was named one of Spotify‘s “Most Necessary Artists to Watch in 2022” and tipped as an Artist To Watch by Complex, XXL, Rolling Stone, Pigeons & Planes and Hiphopdx.

TDE × Capital Records

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Top Dawg Entertainment (TDE) and Capital Records join forces to represent the up-and-coming esteemed artist Deochii. Deochii is a rapper/singer/dancer/fashionista that has risen in the music industry since the release of her two EP’s ‘Oh The Places You’ll Go,’ and, ‘BRA-LESS.’ The Tampa-based artist, too, has amassed over 32 million Spotify streams on her hit single ‘Yucky Blucky Fruitcake.’

Regarding the new collaboration between labels, Deochii says, “The legacy of Capitol and TDE continues with me and my fans and the legacy of my music starts right here, right now.”

Founder of Top Dawg Entertainment, Anthony “Top Dawg” Tiffith, raves about the cooperation, stating, “Top Dawg Entertainment is excited to partner with Capitol Records to provide a platform for Doechii to fulfill her artistic ambitions. Doechii’s energy is contagious and, together with Capitol, we’re committed to helping her share her gifts with the world.”

Michelle Jubelirer, Chair and CEO of Capital Music Group, recalls the star-quality that Deochii holds, stating, “The first time I heard Doechii’s music, I experienced that incredible chill-inducing feeling that I live for, as both a music executive and music.

“That feeling has only grown deeper as I’ve gotten to know this amazing young artist and heard more of what she’s been creating in the studio. It’s a real honor to be partnering with Top Dawg and TDE as we work to introduce Doechii to audiences around the world and help her develop into the global superstar we know that she’ll become.”

The exciting news of the blend of these top record labels follows the release of Doechii’s first Top Dawg Entertainment track, ‘Persuasive ,’ produced by Kal Banks and executively produced by Anthony “Top Dawg” Tiffith.

Rolling Stone raved about the new song, stating, “Persuasive is an ode to late nights and partying just a little too hard, with Doechii who has drawn comparisons to hip-hop visionaries like Missy Elliot deploying her signature flow.” Listen HERE.