Posts tagged with "Doechii"

Doechii New Single "she / her / black bitch" Cover Art via U Music Group for use by 360 MAGAZINE

DOECHII – SHE

Today Doechii drops her first EP for Top Dawg Entertainment / Capitol Records she / her / black bitch. Listen HERE.

The EP includes production from Kal Banx, Hit-Boy, Bankroll Got It and Devin Malik, and is Executive Produced by Anthony ‘Top Dawg‘ Tiffith and Anthony Moosa Tiffith Jr.

The project cements the Tampa native as a distinct voice whose versatile talents range from quick-fire bars to seductive singing. On she / her / black bitch Doechii outlines different layers of her life experience: from villainous to confident to soft and sad, and to overall proving that she matters. As NPR stated Doechii reclaims and spits back at anyone who dares to diminish her power.

Many times I’ve been referred to as a bitch as a way to gaslight me out of certain spaces, something I think many people can relate to in one way or another,” says Doechii. “Lots of people will call you various names for doing something differently.

So I decided to take ownership of the black bitch and title my EP she/ her/ black bitch and reclaim that motherf***ing power, Doechii continues. So if you’ve ever been put down for being yourself, just remember you’re powerful and unapologetic- these songs are for you.”

In 2022 the Doechii came out swinging, chosen as an XXL Freshman and tapped as an Artist to Watch in Rolling Stone, NPR, Vulture, Complex, Uproxx, Pigeons and Planes, FADER, and more. Doechii performed on both The Tonight Show with Jimmy Fallon and on the mainstage on the BET Awards. She was also chosen as the RADAR US Cover Artist at Spotify; the VEVO DSCVR Artist for June; the BET Artist of the Month; MTV‘s Push Artist for July; and Billboard crowned her both Artist of the Month and a Queer Game-Changer. Doechii‘s record Persuasive also made Obama‘s Summer playlist.

Doechii has dominated since the release of her unwaveringly original EPs 2020s, Oh the Places You‘ll Go, featuring the viral smash Yucky Blucky Fruitcake, and 2021’s BRA-LESS. This new release continues a hot streak for Doechii following the brazen Bitch I’m Nice the rebellious Crazy and the seductive Persuasive (which SZA later jumped on).

Expect more unparalleled, genre-bending music from the multi-faceted Doechii, the self-proclaimed swamp princess.

Doechii releases new music via 360 MAGAZINE

DOECHII – NICE

Tampa native Doechii drops ‘Bitch I’m Nice.’ Listen HERE.

Recently named a 2022 XXL FreshmanDoechii slayed two provocative television performances of her hits Persuasive and Crazy One on The Tonight Show with Jimmy Fallon, and the other on the mainstage on the BET Awards, of which Vulture stated, “While everyone in L.A. Microsoft Theater rose to their feet, I felt invigorated, like I could kick someone’s ass Doechii’s fiery performance didn’t just snatch her own wig: It snatched everybody’s.”

The Swamp Princess also performed at the prestigious Essence Festival in New Orleans, was nabbed as the RADAR US Cover Artist at Spotify, the VEVO DSCVR Artist for June, the BET Artist of the Month for June, named a Billboard Queer Game-Changer for Pride, and now as MTV’s Push Artist for July.

Rolling Stone and The LA Times named Persuasive as one of the ‘Best Songs Of 2022.’ Further, Complex listed Crazy as one of the Best Songs of 2022 and NPR chose her as an artist to watch, stating “Crazy lets us know she’s coming in swinging.” Both tracks have amassed 20 million streams.

Persuasive and Crazy and are testament to the breadth of Doechii’s sound and talents. In 2020, she dominated the internet with her debut EP, Oh the Places You’ll Go. Subsequently, in 2021 on Spotify, BRA-LESS as well as Yucky Blucky Fruitcake have garnered over 35 million plays.

Lastly, Isaiah Rashad’s Wat U Sed f/ Doechii was positively mentioned in Complex, XXL, Rolling Stone, Pigeons & Planes and Hiphopdx.

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Doechii Official Thumbnail via Universal Music Group for use by 360 Magazine

Doechii – Crazy

Top Dawg Entertainment (TDE) and Capitol Records‘ new artist Doechii drops the song and video for “Crazy.” The record and the visual challenges the stigmatized imagery of the female form, with both the director, C. Prinz, and Doechii working extensively over the last four months developing the narrative of this film: intentionally and meticulously crafting each scene and frame to tell a story derived from both of their personal and shared experiences.

“Crazy is about un-contained power, creativity and confidence. People call you crazy when they fear you or they don’t understand you,” says Doechii. “So when I use it in the song I’m reflecting that energy back on them to show them themselves.”

Listen HERE and watch  HERE.

On “Crazy” the Tampa rapper, singer, dancer, fashionista, and genre-disruptor attacks with aggressive flexes, colorful cadences and shouted raps while conveying a range of intense emotions. The vicious and surreal music video matches the song’s controlled chaos. Doechii, and likewise nude women, wield guns, dance in dynamic choreography and engage in destruction. The hybrid of hip-hop and broken beat finds Doechii raging as she attempts to empower the exponential capacity of women in every form of their being.

Video director C. Prinz states the film is a visual metaphor for “the hardships women go through in their ascension to power” that asks viewers “to see the female form not in moments of sexuality but instead for what we all go through, what we survive through and what we transcend.”

A testament to the breadth of Doechii’s sound and talents, “Crazy” stands in stark contrast to previous TDE/Capitol single, “Persuasive” a suave ode to weed and late-night partying.

Both singles follow the news of TDE and Capitol’s partnership with Doechii. She’s dominated the internet since the release of her unwaveringly original EP, 2020s Oh the Places You’ll Go and 2021’s BRA-LESS, and the single “Yucky Blucky Fruitcake,” which has generated over 33 million streams on Spotify alone. In addition to featuring on Isaiah Rashad‘s “Wat U Sed,” she was named one of Spotify‘s “Most Necessary Artists to Watch in 2022” and tipped as an Artist To Watch by Complex, XXL, Rolling Stone, Pigeons & Planes and Hiphopdx.

Persuasive via Jennie Boddy for use by 360 Magazine

Doechii – Persuasive

Doechii drops the video for “Persuasive,” her first release after signing to Top Dawg Entertainment. Directed by Omar Jones, the video is a dizzying merge of personalities and fashion fluidity. Watch HERE.

“I had a very specific vision with the color pallet and aesthetic of this video,” says Doechii. “Omar was perfect for the job because he’s mastered this style; it was amazing working with him and his team!

“I envision my fans playing this video on their at home projectors during a kick back,” she continues. “The video is so full of life it can fill a space, like paintings.”

The single was produced by Kal Banx (Isaiah Rashad, J. Cole, SiR) and executive produced by Anthony “Top Dawg” Tiffith. Rolling Stone said, “’Persuasive’ is an ode to late nights and partying just a little too hard, with Doechii—who has drawn comparisons to hip-hop visionaries like Missy Elliot—deploying her signature flow.”

About Doechii

Doechii, who was featured on TDE labelmate Isaiah Rashad’s “Wat U Sed,” has been named one of Spotify’s “Most Necessary Artists to Watch in 2022” and tipped as Artist To Watch by Complex, Pigeons & Planes and Hiphopdx. Known as an alternative hip hop artists being compared to Flo Milli and Childish Gambino, she “embodies the “weird Black girl” personality without it being her persona,” according to Ben Queen.

In 2020, she released her first album, Oh, the Places You’ll Go, inspired by the Dr. Seuss book. With her new TDE/Capitol partnership in place, Doechii’s reign has only just begun.