Posts tagged with "Omar Jones"

Persuasive via Jennie Boddy for use by 360 Magazine

Doechii – Persuasive

Doechii drops the video for “Persuasive,” her first release after signing to Top Dawg Entertainment. Directed by Omar Jones, the video is a dizzying merge of personalities and fashion fluidity. Watch HERE.

“I had a very specific vision with the color pallet and aesthetic of this video,” says Doechii. “Omar was perfect for the job because he’s mastered this style; it was amazing working with him and his team!

“I envision my fans playing this video on their at home projectors during a kick back,” she continues. “The video is so full of life it can fill a space, like paintings.”

The single was produced by Kal Banx (Isaiah Rashad, J. Cole, SiR) and executive produced by Anthony “Top Dawg” Tiffith. Rolling Stone said, “’Persuasive’ is an ode to late nights and partying just a little too hard, with Doechii—who has drawn comparisons to hip-hop visionaries like Missy Elliot—deploying her signature flow.”

About Doechii

Doechii, who was featured on TDE labelmate Isaiah Rashad’s “Wat U Sed,” has been named one of Spotify’s “Most Necessary Artists to Watch in 2022” and tipped as Artist To Watch by Complex, Pigeons & Planes and Hiphopdx. Known as an alternative hip hop artists being compared to Flo Milli and Childish Gambino, she “embodies the “weird Black girl” personality without it being her persona,” according to Ben Queen.

In 2020, she released her first album, Oh, the Places You’ll Go, inspired by the Dr. Seuss book. With her new TDE/Capitol partnership in place, Doechii’s reign has only just begun.

Photo by Kevin Amato for an iann dior article for 360 MAGAZINE

New iann dior Music Video

21-year-old rapper iann dior released a new music video for his song “Prospect” on Tuesday. It can be seen here!

The song features Lil Baby and was featured on Spotify playlists like Rap Caviar, Get Turnt and New Music Friday, all helping to propel it to more than 41 million streams since its May release.

The gorgeously shot video is directed by Omar Jones and inspired by Chinese landscape, architecture and colors to tribute the obvious inspiration to the beat. According to the press release, dior’s plans to tour in Asia were cancelled because of the pandemic, so the music video was his next best choice to show love to his Chinese fans.

“Prospect” is just dior’s latest in a long line of hits in a short period of time. Growing up in Corpus Christi, he quickly learned he was a talented writer and decided to turn that talent into hip-hop music. His first song earned 10,000 streams and caught the attention of Taz Taylor, the founder of Internet Money.

He released “Cutthroat” in 2019 which racked up 13 million streams on SoundCloud. He then inked a deal with 10K Projects, with whom he released his first mixtape titled “nothing’s ever good enough.”

dior gives credit to J. Cole for inspiring him to make music.

“He showed me that I could use songs to tell my own story, just like he uses his songs to tell his story,” dior said.

“Prospect” can be found along with other hits like “Pretty Girls,” “Sick and Tired” and “Paradise” on his new album, “I’m Gone,” which was released in June.