Posts tagged with "10k Projects"

Aitch New Album "Close To Home" Cover Art via U Music Group for use by 360 MAGAZINE

AITCH – CLOSE TO HOME

Today, Platinum-selling 22-year-old Manchester rapper Aitch releases his debut album, Close To Home. Listen HERE via Capitol Records / 10K Projects. To celebrate this milestone moment, Aitch reveals the heart-warming video for My G featuring Ed Sheeran. Watch HERE.

Displaying a more mature, reflective, and personal side of Aitch‘s songwriting, My G is a loving tribute from the Manchester rapper to his 12-year-old little sister, affectionately called G, who has Down’s Syndrome. Paired with a music video directed by long-term visual collaborator Kelvin Jones, the visual was filmed at The Langdon Down Centre and features a moving performance from Aitch, as he reminisces viewing old childhood and family photos over a soothing silhouette of Ed Sheeran.

Setting the scene with BelgraveRoad_1Close To Home showcases Aitch‘s remarkable journey within hip-hop. Fuego, Cheque and Louis Vuitton are blessed with the rapper’s trademark lyricism and cheeky suave. He reunites with AJ Tracey on R Kid, while laidback summery bop Sunshine featuring New Machine embraces a new tangent of melodic guitar riffs.

The album’s title track Close To Home, which features a children’s choir, sees Aitch up close and personal, putting his private thoughts on paper for the first time. In Disguise featuring Bakar, the Shaun Ryder-assisted and Stone Roses-sampling 1989 and platinum-selling #2 Fred again. produced hit Baby featuring R&B icon Ashanti. In fact, Ashanti and Aitch performed Baby together during BBC Radio 1’s Big Weekend 2022. Watch the performance here.

When speaking about his album’s title, Aitch says: As much as I say that I’m trying to get out of the ends, and I want to go elsewhere, I always end up back in the same place. Even across the other side of the world, I feel like I bring a sense of Manchester; whether I’m in London or Australia, I’m still Close To Home.

Taking Close To Home on the road for the first time, Aitch will kick off a sold-out headline in the UK followed by a run in the rest of Europe early next year. On the performance front, recently Aitch was brought out as a special guest during Jack Harlow’s set at the 2022 Wireless Festival.

At only 22-years-old, the BRIT Award nominated artist is on the verge of a global breakout with Close To Home. His debut album showcases his ever-growing songwriting skills. Combining a mature and reflective side with the confident charisma he’s known for, Close To Home is a modern spin paying homage to the lineage of Manchester’s musical history, pairing rich and identifiably local flavor with global ambition. Already under his belt Aitch retains over a billion streams, over 5 million records sold worldwide, millions of followers, and co-signs from the likes of Tay Keith, Sam Smith, Skeptaand more.

  1. BelgraveRoad_1
  2. Louis Vuitton
  3. 1989
  4. Money Habits (feat. Mastermind)
  5. Baby feat. Ashanti
  6. Bring It Back
  7. Sunshine (feat. New Machine)
  8. Fuego
  9. Cheque
  10. In Disguise (feat. Bakar)
  11. The Palm
  12. 100x
  13. R Kid (feat. AJ Tracey)
  14. My G (feat. Ed Sheeran)
  15. Close To Home
  16. Hollinwood To Hollywood
Natalie Jane "Mentally Cheating" single cover art via UMusic for use by 360 Magazine

Natalie Jane – Mentally Cheating

Today, rising 18-year-old pop star Natalie Jane releases her hotly anticipated new single, Mentally Cheating.” Listen HERE via Capitol Records and 10K Projects.

The hugely relatable anthem, which finds the newcomer grappling with temptation, is already a phenomenon on TikTok via multiple teasers, resulting in more than 6M likes, 115K pre-saves, and 25K shares.

A piano-driven vocal and songwriting showcase for “Mentally Cheating” is about the beginning of the end of a relationship. “I think I shouldnt be looking in those eyes, why do they give me butterflies?” the New Jersey teenager ponders over striking chords. On the chorus, which has resonated with listeners across social media platforms, she admits that somebody else has caught her attention, “I think Im mentally cheating.”

“Mentally Cheating”follows a series of hit independent releases from Natalie that includes Kind of Love(7M+ Spotify streams), Bloodline,” and Red Flag.” Those songs established the breakout star’s knack for brutally honest, unfiltered lyrics and irresistible pop hooks. It’s a skill set she has acquired through years of experience.

Most recently, the talented singer/songwriter has built momentum by focusing on authentically engaging with fans on social media. Natalie is particularly active on TikTok, where her raw, heartfelt original songs and stunning cover versions have earned her more than 1.5M followers and over 40M likes. With “Mentally Cheating,”she is destined to expand her audience even further, taking another step towards seemingly inevitable pop stardom.

ABOUT NATALIE JANE:

Natalie Jane has always been passionate about music. At just 18 years old, she has already created a distinct sound for herself characterized by bold, fearless lyrics that express the pain of heartbreak and the frustrating search for meaning in an increasingly overindulgent world. Natalie’s dedication to music and a desire to hone her craft has taken her from her early childhood singing and songwriting, all while following her passion for transforming abstract concepts into music giving a voice to those almost indescribable moments. She has graced fans’ screens all over the TikTok FYP, reaching over 1.5M followers on the app and achieving over 40M likes across her videos. From covers to her original songs, Natalie Jane’s vocal versatility and emotional vulnerability shines through, creating a musical narrative to universal experiences.

Aitch Album "Close To Home" Cover Art via U Music Group for use by 360 MAGAZINE

AITCH & BAKAR – IN DISGUISE

Platinum-selling, Mancunian Rapper Aitch and London singer/songwriter Bakar front their very own indie rock band in brand new visuals for their latest single, In Disguise. Watch it here via Capitol Records/10K Projects.

Reuniting with multi-award-winning director KC Locke (Learning Curve, Bad, UFO), Aitch co-directs the slick music video intertwined with humorous skits, a rapper obsessed superfan and a comedic teddy bear. Performing in a three-piece band, Aitch and Bakar bring playful energy throughout.

In Disguise arrives in the run up to Aitch’s hotly-anticipated debut album releaseClose To Home, dropping August 19. With Aitch on the verge of superstardom we can expect that the album will demonstrate the Brit Award nominated rappers musical development and elevation whilst maintaining his cheeky humor and wit that he is well known and loved for. Check out his recent VEVO Studio performances of 1989 HERE and Baby HERE. Aitch recently performed Baby alongside R&B star Ashanti at BBC Radio 1’s Big Weekend 2022 and fellow rap star Jack Harlow brought Aitch on stage as a special guest during the Wireless Festival.

Recently named as a Forbes Magazine 30 Under 30 one to watch, Aitch will be celebrating his upcoming debut album, by taking over Ibiza Rocks for his Aitch20 pool party in August. Shortly after, the 22-year-old will be embarking on a 16-date sold-out Close To Home headline UK & Ireland tour this October, and continuing the celebration in January 2023 when he takes Close To Home across Europe.

iann dior "On To Better Things" album cover art via Kristin Somin/ The Oriel for use by 360 MAGAZINE

iann dior – On To Better Things

Today, the multi-platinum selling, chart-stealing artist iann dior released his album, On To Better Things. See the official tracklist below, and click HERE to stream/download the album.

Throughout his new album, iann showcases an alt-pop/rock flare, while keeping to his identity as a rapper on trap tracks like “i might,” and “v12,” ft. Lil Uzi Vert. On To Better Things discusses the topics of love, relationships and loyalty, with the common message of moving on to a bigger and better future. The remarkable album sees the likes of Machine Gun Kelly, Lil Uzi Vert and Travis Barker, including production from Travis Barker, Taz Taylor, Omer Fedi, Cirkut and Cashmere Cat.

You can catch iann on Jimmy Kimmel Live! next Wednesday, January 26, where he will debut “thought it was” ft. Machine Gun Kelly and Travis Barker for the first time.

As if the release of his new album wasn’t enough, iann, too, was declared the face of the Germany luxury fashion house MCM’s 2022 Spring/ Summer collection. The campaign can be described as “an interdimensional journey into utopian paradise.” The MCM’s 2022 Spring/ Summer campaign was shot virtually and IRL, mesmerizing viewers with a vivacious world, highlighting an upcoming perspective on 2022, paired with the musical styling of iann dior. The collection is available both in-store and online now at mcmworldwide.com.

ABOUT IANN DIOR

Puerto Rican-born, Corpus Christi-raised celebrated artist iann dior is known as one of the industry’s fastest growing artists in modern time. With the release of his first song that he wrote, his career took off. The song gained traction after iann posted the track to SoundCloud, quickly obtaining over 10,000 plays in its first week, catching the eyes of Internet Money founder Taz Taylor. Taylor and iann then got together to work on music, and shortly after he landed a deal with Elliot Grainge’s label 10k Projects in April 2019, releasing his project Industry Plant.

In 2020, we saw the true rise of iann when he was featured on the Billboard Hot 100 #1 hit “Mood,” with 24KGoldn, that is now certified 4x platinum. “Mood” stayed atop the Top 10 to 10 weeks. Together, the duo traveled and performed on The Voice, American Music Awards, Jimmy Kimmel Live! and were nominated for 2 VMAS, 3 Billboard Music Awards, 1 AMA and 1 iHeart Radio Music Award following the achievement of “Mood.” Since then, iann has collaborated with artists such as Lil Baby, Machine Gun Kelly, Travis Barker, Clean Bandit and Trippie Redd. Renowned for his captivating music in the genres of alternative, pop, rap and electronic/dance, iann is a truly diverse artist that captivates millions of people with his distinctive and charming point-of-view.

On To Better Things Tracklist

  1. is it you
  2. complicate it
  3. v12 (ft. Lil Uzi Vert)
  4. i might
  5. heavy
  6. dark angel interlude
  7. obvious (ft. Travis Barker)
  8. heartbreak3r
  9. options
  10. regret
  11. thought it was (ft. Machine Gun Kelly & Travis Barker)
  12. sinking interlude
  13. let you
  14. fallin
  15. hopeless romantic (ft. Travis Barker)
willow smith and harry hudson image via x8 for use by 360 magazine

Willow Smith and Harry Hudson – X8 Eyewear

Gen Z Icons Willow Smith and Harry Hudson Unveil an Eyewear Collection – the First Project of X8

X8 is a new venture company building a creative hub for artists and avatars who will meet In Real Life (IRL) and The Metaverse.

Gen Z stars Willow Smith and Harry Hudson are the faces of X8 Eyewear, the brainchild of X8, a paradigm shifting, creative projects platform, and seed-stage venture fund based in New York, Seoul, and Singapore.

X8 Eyewear draws its inspiration from psychoanalyst Carl Jung‘s Animus and Anima, a theory in analytical psychology that describes the feminine and masculine duality of our unconscious minds.

X8 created a 23-piece collection that transcends gender labels with fluid cool oversize shapes and architectural flourishes.

“I was honored to join the X8 Anima/Animus campaign because I loved the messaging of gender fluidity and the duality of masculine and feminine energies that I believe exists inside every one of us. I had so much fun shooting this concept with my dear friend, Harry,” said Smith, who is an actress, singer-songwriter, and talk show host known for her progressive personal style.

“I was inspired by X8’s creative vision of two forces working together in harmony with one another. A lot of my music has been about balancing the light, dark and the masculine, feminine energy of life, so that idea of true duality really spoke to me and made me want to be a part of this campaign. Also, shooting with my friend and genius Willow was too much fun,” said Hudson, 21, a singer-songwriter famous for documenting his battle with cancer on social media.

While this is Smith and Hudson’s first foray into working with eyewear, it isn’t for X8, which was recently co-founded by Won Lee, the former CEO and CCO of Gentle Monster USA—the South Korean eyewear company—overseeing its rapid rise as one of the biggest eyewear brands in the world.

ABOUT X8
X8 is at the nexus of all things creative (fashion, art, entertainment, technology) and the future. It is Co-founded by Won Lee from South Korea who, outside of his tenure at Gentle Monster, has had an eclectically creative background developing hospitality projects with mega real estate groups such as CBRE, Prodigy and Soho House, as well as a $50M Media/Light Art project in Jeju Island, South Korea, and Nikhil ‘Ra’ Sharma, an Indian entrepreneur, producer and creative projects specialist who has also had a diverse background working with brands such as Louis Vuitton and Chanel Beauté, producing shows with talents such as David Bowie and Prince, Executive Producing a film by Oscar nominated director Fernando Meirelles, and working on projects with personalities such as Silicon Valley icon Sean Parker (Napster, Facebook, Spotify) to Fashion photography legend, Ellen von Unwerth.

Lee (Creative Director, Real World) and Ra (Creative Director, Metaverse) will be working as brothers in arms to morph the present into the future; the real with the virtual. They will oversee two core teams—an artistic, creative, manufacturing team in South Korea; and the Metaverse, NFT, Gaming, AI, Future Tech Studios in India.

X8 is actively developing the X8 Neo-Circus (X8NC), a members-only creative hub/platform for artists, celebrities and influencers in Jeju, and Decentraland: the first decentralized metaverse. This will go hand in hand with a secret character-based NFT project driving the platform. All X8 products will be showcased and sold in X8NC—in both physical and digital forms.

X8 has collaborated with Xelpmoc Design & Technology, a BSE/NSE listed company (XELP:IN). They will join X8 to build X8M (X8 Metaverse) in India to develop and invest in technologies to scale the X8 proposition globally. The core team of X8M are Sandipan Chattopadhyay, Suman Bose and Monce C. Abraham. Sandipan is the founder and MD of Xelpmoc; the co-founder of MoneyControl; and the ex-CTO of Just Dial. Suman Bose—Director and Chief Evangelist at Xelpmoc—was the former Managing Director of Siemens Industry Software. Sandipan and Suman will spearhead the tech and investment strategies for X8M. Monce C. Abraham—Director at THEV—will be focusing on operations and growth strategies for X8M. Abraham, at 24 years of age, was the youngest individual ever to head Marketing and Research at IVCA (Indian Private Equity & Venture Capital Association).

X8’s mission is to empower those who dare to dismantle the past, unsettle the present, and create a new and more exciting world for all. “We do not think in boxes,” say Lee and Ra. The founders see a world which will be driven by cross-industry innovation where an electric car can be built from the ground-up. Such a universe brings together fashion/textiles design, digital art, sustainable materials science, AI tech, rocket science and automotive engineering and Metaverse gaming. “We are driven by a passion to discover the unknown and see the world through the eyes of the new generation and beyond. Today, we may be considered a special projects and venture capital company. Yet our vision is set on tomorrow. The future will define us.

X8’s venture fund is led by Lee-Woong Yeol, Honorable Chairman of Kolon Group, South Korea. A visionary, Lee has invested in a wide array of businesses and ideas with an intent to create a think-tank. He coalesces solutions, services and products of the future.

Other X8 ventures include the following: 1) SLFF Kaimin—a brand by the New York designer Kaimin—whose futuristic cyber goddess looks have been worn by some of the most outlandish women in entertainment including Björk and Lady Gaga. 2) KLAW—a new sneakers collection for the “universal activity of walking”. 3) 1PEACE—a conscientious fashion and textiles brand that upcycles deadstock for new use.

Awaken image by Hannah Haines from 10k Projects use by 360 Magazine

Surfaces- Awaken

Multi-platinum selling duo Surfaces team up with vocalist, producer, and composer Big Wild (Jackson Stell) for their enchanting new track “Awaken (Feel Alive)” – LISTEN HERE. The song began as a dreamy, fan-favorite instrumental from Big Wild’s critically acclaimed debut album ‘Superdream;’ Surfaces was enamored by the track, immediately drawn to the atmospheric production. When connecting in the studio, they kept returning to the idea of reimagining “Awaken.” In turn, Surfaces seemingly effortlessly wrote to the track – adding their sweeping vocals and lyricism to create a completely new, lush narrative in “Awaken (Feel Alive)”.The result: an electrifying collaboration showcasing the best elements of both Surfaces’ and Big Wild’s artistry.

“This collaboration came about in such an organic way and we couldn’t be happier with how it turned out,” said Surfaces. “The original is so special on its own without words which made writing to it kind of daunting, but thankfully we got lost in a really special headspace and were able to come up with something that we felt did it justice. If this release does nothing more than put listeners on to the original, that’s a win in our minds.” 360 Magazine is excited to see artists collab with each other as Big Wild and Surfaces come together. 

On the collaboration, Big Wild lauds Surfaces for their ability to amplify the track: “Over the last year, ‘Awaken’ has resonated with so many people and I began wanting to push the song further by adding lyrics and vocals. Connecting with Colin and Forrest was serendipitous as they already loved the original. Working with them was so natural and really elevated the song. The entire process was like lightning in a bottle. We’re really excited for everyone to hear it!”

Surfaces most recently released Pacifico (Deluxe), which featured four new tracks from the duo, including “C’est La Vie” featuring Thomas Rhett, and “Sheesh!” featuring Tai Verdes. The duo is currently in the midst of their 21-date “Good 2 Be Back Tour”, which kicked off September 8 in Phoenix, AZ, and will conclude on November 18 in Madison, WI. The tour includes special guests Verzache, Khai dreams, and Public Library Commute. Tickets are available on LiveNation.com.

Pacifico, the duo’s fourth studio album, was released on June 25, 2021, via 10K Projects – listen HERE. The project arrived after the success of their singles, “Wave of You”, “Next Thing (Loverboy)”, and “So Far Away”. “Wave of You” marked the duo’s biggest solo debut of their career and has been met with wide support across all major DSPs, including key playlists. Pacifico was recorded by Forrest Frank and Colin Padalecki at a home studio in Malibu, where they sonically channeled the energy of the beach to create the perfect summer album. Pacifico further established the duo’s unique sound, with Ones To Watch writing, “It’s not every day a pop-rock band comes along and reminds us of Bill withers, Hall & Oates, Beach Boys and Chance the Rapper all in one breath”.

SURFACES: GOOD 2 BE BACK TOUR: 

Wed Oct 20 – St. Petersburg, FL – Jannus Live^

Thu Oct 21 – Lake Buena Vista, FL – House of Blues^

Fri Oct 22 – Fort Lauderdale, FL – Revolution^

Sun Oct 24 – Birmingham, AL – Avondale Brewing Company^

Wed Oct 27 – Nashville, TN – Marathon Music Works^

Fri Oct 29 – Raleigh, NC – The Ritz^

Sat Oct 30 – Charlotte, NC – The Fillmore Charlotte^

Wed Nov 03 – Boston, MA – House of Blues^

Fri Nov 05 – New York, NY – Hammerstein Ballroom^

Sat Nov 06 – Philadelphia, PA – The Fillmore Philadelphia^

Sun Nov 07 – McKees Rocks, PA – Roxian Theatre^

Tue Nov 09 – Toronto, ON – To Be Announced^

Fri Nov 12 – Cleveland, OH – House of Blues^

Sun Nov 14 – St. Louis, MO – The Pageant^

Thu Nov 18 – Madison, WI – The Sylvee^

 

iann dior via Cian Moore for use by 360 Magazine

iann dior – Better Things Tour

Multi-platinum selling and chart-topping recording artist iann dior announces today his 2022 European headlining “iann dior: Better Things Tour.” Kicking off 22nd of January 2022 at The Olympia Theatre in Dublin, Ireland, the tour will hit 23 cities across Europe. Tickets go on sale this Friday, the 3rd of September. For more information and on sale times, please click HERE.

Rapper and singer iann dior will embark on the “Better Things Tour” following his biggest year to date in 2020. He earned a Billboard Hot 100 #1 for his feature on “Mood” with 24KGoldn, which spent 33 weeks inside the Top 10 and is now 4x Platinum. He is currently nominated for 2 MTV VMAs for Best Song and Best Collaboration for “Mood” with 24kGoldn. He has added to his accolades four RIAA-certified gold singles and collaborations with everyone from Travis Barker to Clean Bandit to Lil Baby. With all of these achievements under his belt, iann dior has become a genre-agnostic force to be reckoned with in pop music today. Most recently, he released his two-track bundle Still Here, which includes his second collaboration with Trippie Redd, “shots in the dark” that currently has over 30 million streams and video views worldwide. “shots in the dark” is the follow up to their 2019 collab, “gone girl.” Iann is currently on the road with Trippie Redd’s “Tripp at Knight” North American Tour this fall with Sofaygo.

About iann dior

Multi-platinum selling, chart topping, iann dior has become one of the industry’s fastest rising new artists. Puerto Rican-born, Corpus Christi-raised Michael Iann Olmo (also known as “iann dior”) found success with the first song he ever wrote. After uploading to SoundCloud, the song gained 10,000 plays in its first week and caught the ear of Internet Money founder Taz Taylor who invited the budding songwriter to work with him in LA. Shortly afterwards, iann dior inked a deal with Elliot Grainge’s label 10K Projects in April 2019 and released his project Industry Plant.

2020 was a breakout year for the burgeoning star with his feature on the Billboard Hot 100 #1 hit “Mood” with 24KGoldn, which is now certified 4x platinum and charted inside the Top 10 for 33 weeks, spending 8 consecutive weeks at #1. The duo performed the track on the American Music Awards, are currently nominated for 2 VMAS for Song of the Year and Best Collaboration, and have received additional nominations for 3 Billboard Music Awards and 1 iHeartRadio Music Award for their success with “Mood.” iann has released songs with acts like Lil Baby, Machine Gun Kelly, Travis Barker, Clean Bandit, Trippie Redd and more. Known as a highly versatile talent, his work has charted in Alternative, Pop, Rap and Electronic/Dance genres and has earned him the #1 spot on Billboard’s Emerging Artists chart. Most recently he released new tracks “shots in the dark” ft. Trippie Redd and “don’t wanna believe” which have already amassed over 30 million streams and video views worldwide. As he prepares to release more new music in 2021, iann dior assures his fans this is only the beginning. “A number one album is up next,” he said, “I want to become the number one artist in the world, and I am fully determined and obsessed with being the greatest.”

Cover via Hannah Haines of Ten Thousand for use by 360 Magazine

WIZtheMC – Everything Music Video

South African born, Germany raised, and Toronto based pop/rap artist WizTheMc releases a music video for his latest single “Everything.” Directed and edited by Clyde Monroe, and starring Noa Fisher (Uncut Gems, Betty), the video showcases the highs and lows of a whirlwind love affair. “The “Everything” video is a visual representation of Infatuation, the first of many stages of love that I will be exploring in my upcoming releases,” says WizTheMc.

The video for “Everything” serves as the first in a series of three visual chapters due from Wiz this year. Along with “Break” and “Do It Over”, the three visuals unite to tell a linear cinematic story about Wiz’s experience with love and relationships. The video for “Everything” debuted on Diffus Magazine earlier this morning.

The acoustic guitar driven single follows up the success of Wiz’s What About Now? EP, released at the end of last year on 10K Projects/ Homemade Projects. The EP includes Wiz’s breakout single “For A Minute,” which has surpassed 30M streams on Spotify to date.

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, who combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.

Currently based in Toronto, the Cape Town-born artist is bringing his magnetic records to the masses. As a teenager, he began rapping with friends in the town of Lüneberg, Germany, and like many Gen Z creatives, applied a DIY ethos to music-making.

“For me, it was always the internet. I learned how to freestyle off the internet, how to write songs, how to make beats,” he says. “That’s so beautiful, because no matter where I was, if I had my laptop, my interface, and my mic, I could make music.”

Wiz’s career hit warp speed in the summer of 2020, when his peppy love song “For a Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects.  It’s since accrued over 27 million streams on Spotify alone. A charming music video shot in the midst of quarantine highlights Wiz’s natural charisma, easy screen presence, and goofy sense of humor. But now that he’s got more resources behind him, he’s committed to making a world that expands on his music.

Recent videos for “All My Friends Are Stoned” and “World is Fucked” showcase Wiz’s playful and visually creative side, with rich color palettes and surreal humor. “Sometimes, I would just write the chorus and then write the music video concept just off the chorus,” he says. “With everything I’m making, there is just a visual element that’s working in the background.”

In addition to gearing up for live shows including major festival dates like Austin City Limits, Wiz is currently putting the finishing touches on a new batch of songs. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing; “it’s been my goal to be able to put down my emotions as accurately as possible onto paper. To the point that I feel moved by my own words because they feel so true to me,” Wiz says. “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

Forthcoming singles “Everything” and “Break” have a darker sensibility and an urgency to them, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation, but maintains that what matters more to him is not what he gets out of a song, but what you do.

“My favorite thing is when I make something I don’t understand or love immediately and then it grows on me,” he explains. “I feel like it’s an empowering idea for artists that we are not really the ones in control to make something meaningful. We don’t have to understand anything to make anything great, we just have to be there and show up and let the music come through us.”

Cover via Hannah Haines of Ten Thousand for use by 360 Magazine

WIZTHEMC × EVERYTHING

WIZTHEMC RELEASES NEW SINGLE “EVERYTHING”

Today, pop/rap artist WizTheMc releases his latest single “Everything,” out now via 10K Projects/ Homemade Projects. The acoustic guitar driven single arrives ahead of his debut album, due this year, and follows up the success of his EP What About Now? The EP, released at the end of last year, features the breakout single “For A Minute,” which has amassed nearly 30M streams on Spotify to date.

LISTEN TO “EVERYTHING” HERE

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, who combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.

Currently based in Toronto, the Cape Town-born artist is bringing his magnetic records to the masses. As a teenager, he began rapping with friends in the town of Lüneberg, Germany, and like many Gen Z creatives, applied a DIY ethos to music-making.

“For me, it was always the internet. I learned how to freestyle off the internet, how to write songs, how to make beats,” he says. “That’s so beautiful, because no matter where I was, if I had my laptop, my interface, and my mic, I could make music.”

Wiz’s career hit warp speed in the summer of 2020, when his peppy love song “For a Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects.  It’s since accrued over 27 million streams on Spotify alone. A charming music video shot in the midst of quarantine highlights Wiz’s natural charisma, easy screen presence, and goofy sense of humor. But now that he’s got more resources behind him, he’s committed to making a world that expands on his music.

Recent videos for “All My Friends Are Stoned” and “World is Fucked” showcase Wiz’s playful and visually creative side, with rich color palettes and surreal humor. “Sometimes, I would just write the chorus and then write the music video concept just off the chorus,” he says. “With everything I’m making, there is just a visual element that’s working in the background.”

In addition to gearing up for live shows including major festival dates like Austin City Limits, Wiz is currently putting the finishing touches on a new batch of songs. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing; “it’s been my goal to be able to put down my emotions as accurately as possible onto paper. To the point that I feel moved by my own words because they feel so true to me,” Wiz says. “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

Forthcoming singles “Everything” and “Break” have a darker sensibility and an urgency to them, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation, but maintains that what matters more to him is not what he gets out of a song, but what you do.

“My favorite thing is when I make something I don’t understand or love immediately and then it grows on me,” he explains. “I feel like it’s an empowering idea for artists that we are not really the ones in control to make something meaningful. We don’t have to understand anything to make anything great, we just have to be there and show up and let the music come through us.”

Popeye via 10k Projects for use by 360 Magazine

Peach Tree Rascals × AG Club – Popeye

Alt-pop collective Peach Tree Rascals released a collaborative single “Popeye” with AG Club, out now via 10K Projects/Homemade Projects. The new collaboration is an eccentric track integrating elements of hip hop and alternative with boy band nostalgia and featuring a hook sung by Peach Tree’s Tarrek Abdel-Khaliq.

When asked about how the collaboration with AG Club came together, Issac Pech of Peach Tree Rascals said, “I became a fan and learned they were from the Bay Area too which made me want to reach out ‘cause I knew they wouldn’t be on any funny LA shit. After connecting on social media, it turned out they were also fans of what we were doing, dating back to a few years ago which was fire as fuck to me. I find it really cool that before we all even knew each other at all we were already listening to each other’s work and became fans of each other. I think that made shit more organic from the jump and now our camps all know each other and we’re all friends. We’re hella excited to work on this shit with them.”

Camp Nowhere

“Popeye” arrived shortly after PTR’s breakout hit “Mariposa” became RIAA-certified Gold, and after the release of the group’s debut EP Camp Nowhere. Continue streaming their debut EP Camp Nowhere below. Peach Tree Rascals largely wrote and recorded their debut EP Camp Nowhere in seclusion, finding inspiration while camping. Centered on themes of recovery and healing which they attribute to their increased time outdoors during quarantine, the Rascals’ debut EP is a comforting and optimistic album for the times. 

Camp Nowhere came from the idea that a lot of people have been using the isolation of quarantine and the state of the world to dig deeper into themselves and figure out what’s important to them,” singer Tarrek shares. “For some it’s discovering a new hobby, or that it’s time to move on to a new place. For PTR, it was taking a week in Yosemite to dive into our creativity. We’ve always done a combination of sounds that inspire us all. This feels like all of our inspirations mixed together.”

To date, Peach Tree Rascals has garnered 400M+ streams across platforms and count 6M+ Spotify monthly listeners. Their breakthrough hit “Mariposa” charted to #1 on the Alternative Radio Chart.

About Peach Tree Rascals

More of a brotherhood than a collective, The Rascals blend a seemingly effortless knack for melody with layers of rich harmony and R&B grooves. Recording together since their high school days, producer/mixer Dominic “Dom” Pizano, rappers-singers Issac Pech, Tarrek Abdel-Khaliq, Joseph Barros, and creative director Jorge Olazaba united with the intent of seeking musical growth and companionship. With most of the members being second generation Americans (the sons of Palestinian, Filipino, and Mexican immigrants), they quickly realized a deep, natural connection with one another, and grew into a single, harmonious unit.