Posts tagged with "10k Projects"

Heat Waves feat. iann dior Artwork by Nicole Hajjar for use by 360 Magazine

GLASS ANIMALS FEAT. IANN DIOR – HEATWAVES

GLASS ANIMALS RELEASES NEW VERSION OF “HEAT WAVES” FEATURING IANN DIOR

“HEAT WAVES” HOLDS #1 AT ALTERNATIVE RADIO AND #1 ON BILLBOARD ALTERNATIVE CHART FOR SECOND WEEK

“HEAT WAVES” CONTINUES TO CLIMB SINGLES CHARTS – HOLDS #1 IN AUSTRALIA AND #36 ON SPOTIFY GLOBAL TOP 50

LISTEN TO “HEAT WAVES” FEATURING IANN DIOR HERE

Heat Waves” by UK band Glass Animals was first released in June 2020, ahead of their third album Dreamland, which was put out later that summer. An instant hit with the established fan base, “Heat Waves” paved the way for the album. But this new version, which features rap star iann dior, is the tipping point of a song that has been on a serious journey of growth these last eight months. Listen to “Heat Waves” featuring iann dior HERE.

Since its initial release, “Heat Waves” has experienced a global rise in support that shows no signs of stopping. Having originally resonated with their fans, word of the song quickly spread, and the track started getting healthy traction on radio stations globally. Next came a sync placement on FIFA, which opened up a whole new audience for the band and helped the track begin to climb charts all over the world. “Heat Waves” was then notably crowned number 1 on Triple J’s Hottest 100 – an accolade not given to a UK band since 2009, with previous winners including Kendrick Lamar and Billie Eilish. A third surge in attention came more recently with an organic Minecraft affiliation. YouTuber LoverFella (2.3M subscribers) rebuilt a Glass Animals fan’s base and surprised her with a meet-and-greet with the band, who were waiting inside. Watch it HERE and the Extended BTS HERE. Dave Bayley recently sat down to chat about the track’s creation with Hrishikesh Hirway on the coveted Song Exploder Podcast. Listen to the interview HERE.

“Heat Waves” currently sits at #1 on the Alternative Radio Chart for the second consecutive week, a first for the band in their career. The song also climbed to #1 on Mediabase, #1 on Billboard Alternative Airplay Chart and #1 on Apple Music’s Alternative Genre Chart. The track continues to grow in popularity on the Top 40 Radio Chart (currently sitting at #23) and made its debut on Apple Music All Genres Chart.

Currently “Heat Waves” holds the #1 spot on the ARIA Official Singles Chart in Australia for the fourth consecutive week (the second longest positioned #1 song in 2021 for Australia after Olivia Rodrigo) and is holding strong on Spotify’s Global Top 50 Chart. It has over 2 million global adjusted single sales and 310 million global combined streams (200M on Spotify / 80M in the US). To date, “Heat Waves” peaked at 1.88 million daily streams and has received 14 million views of the video on YouTube. Glass Animals recently hit a new Spotify monthly listener peak of 16.3 million, surpassing the likes of Tame Impala, Gorillaz, The 1975 and The Strokes.

Bursting with all the wonderful tricks that we have come to expect from Glass Animals’ enigmatic front man and producer Dave Bayley, “Heat Waves” is a scorching, bass-heavy pop-trip hit, and the addition of iann dior brings a refreshing new dynamic to the track.

iann dior was born in Puerto Rico and raised in Texas. He found instant success with the first song he ever wrote. In early 2019, he signed a deal with Elliot Grainge’s 10K Projects and established himself as a lo-fi hip hop artist to watch, with early songs like “cutthroat” and “emotions.” iann went on to release “gone girl,” featuring fellow 10K Projects signee Trippie Redd, which provided a perfect lead up to his debut album Industry Plant. In mid-2020, iann dior featured on 24KGoldn’s “Mood,” and the single immediately began to climb the charts, becoming both 24KGoldn and iann dior’s first #1 on Billboard’s Hot 100 Chart.

Glass Animals’ album Dreamland entered UK charts on its opening week at #2 (their highest ever scoring chart position, a massive 21 spots above their last album, the Mercury Prize-nominated How To Be A Human Being) and charted inside the top 10 in the US, Australia, New Zealand and Ireland. The album clocked up 160 million streams in its first week of release.

ABOUT REPUBLIC RECORDS

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Thought, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, XO, Young Money, among others. Republic also maintains a long-standing strategic alliance with Universal Music Latin Entertainment (J Balvin and Karol G).  In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.

 

Salem Ilese – Marry Christmas

Today, singer/songwriter Salem Ilese releases her festive song “Marry Christmas” just in time for the holidays. Out now via 10K Projects/Homemade Projects, “Marry Christmas” has all the trappings to become a Christmas pop hit with its cheery melody, bright horns, and driving beat. The new single follows up the breakout success of her August 2020 hit, “Mad At Disney” and her November 2020 single “Coke & Mentos.” Gaining significant momentum on TikTok, “Mad At Disney” has sparked the creation of over 3.1M videos and has been streamed 116M+ streams on Spotify and was featured on Spotify’s Today’s Top Hits playlist for over 15 weeks. Another undeniable pop hit, Zane Lowe debuted “Coke & Mentos” on his Apple Music 1 show on November 22. Last week, Salem joined Charli D’Amelio and her family for their own “Coke & Mentos” experiment. Stream “Marry Christmas” and watch Salem’s YouTube video with the D’Amelio’s below.

LISTEN TO “MARRY CHRISTMAS” HERE

WATCH “COKE & MENTOS WITH THE D’AMELIOS” HERE

21-year-old pop artist Salem Ilese has been preparing for this moment her entire life. Born and raised in Mill Valley, CA, right outside San Francisco, the singer/songwriter has been “making music for longer than [she] can remember.” With an innate drive for songwriting, her parents quickly put their precocious daughter into music lessons and introduced her to their favorites, namely, David Bowie and The Beatles. “My Dad likes to consider himself an ‘expert music listener,’” she says, “and even though they aren’t musicians, they made sure I knew the greats. Listening to a lot of Bowie had a huge influence on me because I love pop music, but my taste always veers a little bit left of center.”

Salem attributes her music career to legendary writer Bonnie Hayes, her first songwriting teacher. Credited for creating hit songs for Cher, Bonnie Riatt, David Crosby, Bette Midler and more, Bonnie Hayes immediately saw then-12-year-old Salem’s gift for storytelling; “she took me under her wing. I probably wouldn’t be here without her.”

Hayes eventually moved to Boston to head Berklee College of Music’s songwriting department and shortly thereafter Salem also relocated across the country to enroll in her department. After a couple years of intense learning, Salem made the decision to move back to the West Coast, this time settling down in Los Angeles.

“My biggest fear when dropping out of Berklee was that I wouldn’t be busy enough in LA. I’m the type of person who thrives off of a packed schedule,” she reflects, so the young musician dedicated herself to a strict regimen of songwriting sessions every single day, including weekends, for six months straight in order to make the most out of her move. “Sometimes I’d even do doubles,” she said, “I also did some live shows at night here and there.”

Soon, Salem’s dedicated lifestyle attracted interest from big-name publishing companies, hoping to work with her as a writer. Per the advice of her manager, she held out for something greater – “I started seeing my own music pick up soon after, with a few placements on Spotify playlists New Music Friday and Fresh Finds.” The growing buzz landed Salem in a label bidding war, and she eventually found herself landing with 10K Projects/Homemade Projects in August 2020.

Now, Salem is at work on her first full length project and continues to do writing sessions over Zoom which she admits has been “a little weird.” But the cheerful 21-year-old reassures that she’s still living her dream and would “never have considered any other career for myself, except maybe to be an astronaut when I was three,” she laughs. “I take care of my lizard, and I make music all the time. Things are good.”

CONNECT WITH SALEM ILESE

INSTAGRAM / TIKTOK / TWITTER / FACEBOOK

lilspirit – serpent

Bay Area native lilspirit releases his latest single “serpent,” out now on 10K Projects/Internet Money Records. The single arrives at the end of the young pop-R&B artist’s biggest year yet. He dropped his debut album American Spirit in May, featuring hit track “droptopbitch” (8.9M+ Soundcloud streams), earning him acclaim from Ones to Watch, Office Magazine, Lyrical Lemonade and more. This year, lilspirit also appeared on Internet Money’s star-studded album B4 The Storm with his track “Devastated,” written and produced alongside Taz Taylor, Nick Mira and Alec Wigdahl. As lilspirit prepares to release his next project in early 2021, he wanted to treat fans to one last single before the holidays with “serpent.”

LISTEN TO “serpent” HERE

Born Geno Gitas, lilspirit grew up in the Bay Area and started playing piano as a little kid, later taking up guitar and drums. At the age of 14, he began producing his own music with the help of Garage Band and beats lifted from YouTube, mining inspiration from the underground rappers he’d discovered on SoundCloud. Soon after dropping out of high school his sophomore year, lilspirit headed down to L.A. to live with his sister—a dark-pop singer/songwriter who makes music under the name Ellise. Along with producing a number of songs for Ellise, lilspirit continued working on his own material, increasingly tapping into his incredible talent for crafting melodies

Last October, lilspirit put out a self-produced single called “Ugly,” a stark R&B-pop song speaking the unapologetic truth about a toxic relationship. In a drastic departure from the emo-rap-leaning tracks he’d previously released, “Ugly” showed off lilspirit’s soulful vocals and sophisticated sense of melody (a gift partly honed through his classical training in piano). As his following grew exponentially, the 19-year-old artist soon caught the attention of Internet Money Records/10K Projects, who signed lilspirit to a record deal just a month after “Ugly” premiered.

A highly prolific writer and musician who spends nearly every day in the studio—and recorded more than 80 songs in the past two months alone—lilspirit hopes that outpouring might leave a positive impact on his audience. “It touches my heart when fans reach out and tell me that a song I wrote helped them get through a hard time in their lives,” he says. “But at the same time, I’m not really thinking about all that when I’m writing. I’m just making music because I love to make music, so making any kind of song feels like therapy for me.”

Follow lilspirit:

INSTAGRAM / TWITTER / YOUTUBE

Lil Gnar – “Hey!”

LIL GNAR RELEASES NEW SINGLE AND MUSIC VIDEO “HEY!” FEATURING INTERNET MONEY AND LIL KEED

Rising rapper Lil Gnar finishes off 2020 strong with his single and music video “HEY!” featuring Internet Money and Lil Keed, out now via 10K Projects. “HEY!” is the second single released ahead of his upcoming mixtape GNAR LIFE 2. The track follows up the massive success of his previous single “Diamond Choker” which boasts a verse from Lil Uzi Vert and has amassed over 3.2M streams on Spotify in its first month.

LISTEN TO “HEY!” HERE
WATCH THE MUSIC VIDEO FOR “HEY!” HERE

With critical acclaim from Complex, Vice, and High Snobiety who christened him, “the latest and greatest rising rap name coming from Atlanta,rapper Lil Gnar is one of today’s most ambitious new artists.

“I’m really just trying to build my own world,” he exclaims. “There’s a whole wave. It’s everything from fashion to music. I was in the street, but I was also in the skatepark, so everything I do speaks to both sides of who I am.”

His 2018 mixtape GNAR Lif3 fueled his rise, featuring a collaboration with Blink 182’s Travis Barker and the single “Drop Top Benz” with Lil Skies, which has gained over 23 million streams on Spotify. He followed the mixtape a year later with the heavy metal-inspired, Fire Hazard, in 2019. The project earned praise from XXL and Hot New Hip Hop and features his biggest single to date “Death Note,” which has accumulated over 37 million streams on Spotify.

“When you listen to me, I want you to feel like you can do whatever you want and be yourself,” he leaves off. “I’ve always done my own thing. I think that fact can be an inspiration.”

FOLLOW LIL GNAR:
INSTAGRAM / TWITTER / YOUTUBE

Internet Money – Lemonade

Platinum Selling “Lemonade” is #6 on Billboard Hot 100 & With Over 545 Million Global Streams

Following the release of their debut album B4 The Storm and the global success “Lemonade”, Internet Money returns once more with a new remix of “Lemonade” featuring 6x Platinum-selling Reggaetón artist Anuel AA. With 18M+ streams in Spanish-speaking territories alone, the new remix arrives in celebration of the single’s success both in the U.S. and around the world.

The original version of “Lemonade,” featuring NAV, Gunna, and Don Toliver, was released on August 14 alongside a Cole Bennett-directed music video. Certified platinum last month, the song has accumulated over 341M Spotify streams. Produced by hitmakers Taz Taylor, Nick Mira, Pharaoh Vice and E-Trou, “Lemonade” is a laid-back jam, that sees the emcees delivering creative flexes with breezy melodies atop gently plucked guitars, played by Alec Wigdahl. The song is currently #6 on Billboard’s Hot 100 chart and #6 on their Global 200 chart.

Put together over a two-week period during quarantine at the Internet Money headquarters in LA, B4 The Storm features contributions from Future, Kevin Gates, and Swae Lee, as well as artists that Internet Money has built with from the beginning, like Juice WRLD, Trippie Redd, and Lil Skies. B4 The Storm celebrates what Internet Money had accomplished in such a short time and showcases the tireless work ethic of a dynamic group with their eyes set on the future.

Starting as a type-beat factory and growing into a global powerhouse, Taz Taylor and Internet Money have earned 3 Grammy nominations, 58 platinum plaques, 33 gold, and 14 Billboard #1 hits since 2018. The collective is behind some of the biggest rap and R&B hits of the past few years, including Juice WRLD’s “Lucid Dreams” (1.3 billion Spotify streams), Trevor Daniel’s “Falling” (#1 Billboard Mainstream Pop, 37 weeks on the Billboard Hot 100 with #17 peak), Lil Tecca’s “Ransom” (700 million Spotify streams, #4 Hot 100), and XXXTentacion’s “Fuck Love” ft. Trippie Redd (the most-played song in SoundCloud history). With B4 The Storm, Taz Taylor and Internet Money set out to confirm their status as the music industry’s most powerful hitmaking collective.

Buy/Stream “Lemonade” Remix with Anuel AA HERE

B4 THE STORM TRACKLIST:
1. Message ft. TyFontaine
2. Really Redd ft. Trippie Redd, Lil Keed, & Young Nudy
3. Lost Me ft. Iann Dior, Lil Mosey & Lil Skies
4. Right Now ft. Cochise & TyFontaine
5. Familiar ft. TheHxliday
6. J-Lo ft. Lil Tecca
7. Thrusting ft. Swae Lee & Future
8. Speak ft. The Kid Laroi
9. Blastoff ft. Juice WRLD & Trippie Redd
10. Take It Slow ft. 24kGoldn & TyFontaine
11. Somebody ft. Lil Tecca & A Boogie Wit Da Hoodie
12. Giddy Up ft. Wiz Khalifa & 24KGoldn
13. Block ft. Trippie Redd & StaySolidRocky
14. Devastated ft. Lil Spirit
15. Let You Down ft. TyFontaine & TheHxliday
16. No Option ft. Kevin Gates
17. Lemonade ft. Don Toliver, Gunna & NAV

THE BACKGROUND:

Internet Money:
Internet Money was born out of necessity, a hybrid company that has filled in the gaps between the rap industry, the producer community, and the online marketplace. Disillusioned with the industry, and the way he saw rap producers being taken advantage of, Taz Taylor formed the collective in 2016 as a way to share the knowledge he’d gained from years spent selling his “type beats” online and navigating the internet’s ever-growing impact on the production landscape.

Four years in, Internet Money has expanded as a collective, including Grammy-nominated producers like Nick Mira and JR Hitmaker, and produced for Drake, Trippie Redd, Juice WRLD, and many more. “When you’re in Internet Money, you get the same opportunities that I do, you’re gonna be working with the same artists that I’m working with, and getting credits with them,” Taylor says. “Instead of working with a bunch of people we don’t know, we just have our own network that’s one big family.” Following their success breaking major artists like Trevor Daniel, and co-producing his multi-platinum hit “Falling,” Taylor and Internet Money partnered with Elliot Grange’s 10K Projects in 2019 to launch their own label.

Taz Taylor:
Taz Taylor has never cared about fame or clout. To hear the multi-platinum producer and Internet Money founder tell it, everything he’s done — from turning his online production hustle selling “type beats” into a $500,000 per year business to forming his own label — has been born out of necessity and guided by intuition. “I’ve been so tunnel vision during the last five years to make sure I got to this point,” he says. “It was just like, Let’s keep building.”

Though the 27-year-old has only been in the industry for a few years, his accomplishments in that time have come at a staggering pace, notching, by his estimation, over 500 placements and around 200 gold and platinum plaques between himself and the other producers on his Internet Money team. As their leader, Taylor has quickly become a new sort of rap mogul, one who’s built his steadily growing empire from a deep knowledge of the way’s music moves online, and he’s done it all from the humblest of beginnings.

LINKS:

Internet Money
official site | soundcloud | twitter | instagram | facebook | youtube

Taz Taylor
twitter | instagram

WestsideJhitt – B.H.N.

Palm Beach rapper WestsideJhitt drops his latest single “B.H.N.,” out now via 10K Projects. The new track follows up his explosive SoundCloud hits “Martin & Gina” and “Violent” which have gained over 6.6M streams combined on the platform.

LISTEN TO NEW SINGLE “B.H.N.” HERE

Much of WestsideJhitt’s resiliency, and his passion for speaking on his trials and tribulations, can be traced back to his upbringing. Raised in the westside of Palm Beach, the son of two Haitian immigrants, he was always taught to go out and get it. Though he was born in 2001, Jhitt grew up listening to the generational icons of street rap: 2Pac, Boosie Badazz, and Jeezy. He first tried his own hand at rapping during middle school lunch breaks, beating on tables in the cafeteria and freestyling for his classmates.

It wasn’t until high school that Jhitt began to take music seriously. At 15, he started writing and recording songs about the violence and betrayal he saw in Palm Beach. One of his early songs, “Water Over Blood,” became a local hit, introducing listeners to Jhitt’s melodic delivery and heartfelt lyrics. “Whatever I was going through I just wrote about it and I still do,” he says. “Let’s say I get into and go through hard times with my family, I’ll write about it.”

In response to his growing local fame, Jhitt kept applying pressure, releasing three mixtapes in a year’s time. Last February, he released two songs — “Martin & Gina” and “Violent” — which have both surpassed three million plays on SoundCloud. They present two different sides of WestsideJhitt: “Martin & Gina” is a self-produced ballad, built around a piano melody that Jhitt would play in church growing up, while “Violent” is a melodic take on the dark side of street life. These releases showcased Jhitt’s unlimited potential, catapulting him to wider recognition and earning him a deal with 10K Projects. As Jhitt continues to build on his momentum, he’s dug deep into his own experiences to create catchy anthems and become one of South Florida’s most promising young voices.

FOLLOW WESTSIDEJHITT

INSTAGRAM  /  SOUNDCLOUD

POORSTACY - “Nothing Left” ft. Travis Barker

POORSTACY – “Nothing Left” ft. Travis Barker

Modern day rockstar, POORSTACY, releases his new single “Nothing Left” featuring Blink 182’s Travis Barker, out now via 10K Projects. “Nothing Left” arrives on the heels of his latest single “Love Spells,” and his appearance on the Bill & Ted Face the Music soundtrack. With an energetic and irresistible beat, “Nothing Left” asserts POORSTACY as a rising force in the genre. “Nothing Left” is POORSTACY’s second single with Travis Barker and will certainly not be the last. The pair plans to release a full project together in 2021. 

LISTEN TO “NOTHING LEFT” FT. TRAVIS BARKER HERE

WATCH THE VHS TAPES FOR “NOTHING LEFT” HERE

Growing up on a diet of punk, metal, and hip hop, rising artist POORSTACY is a sum of disparate influences. The 21-year-old singer, rapper and guitarist spent his formative years performing shows in small venues around his hometown of Palm Beach, Florida: “There’s a real metal scene out here. Lots of punk rock, gothic stuff. I’ve chosen to actually make music based on what I grew up around.” Combining the power chords and angst of punk with the 808s and half-sung melodies of modern hip hop, POORSTACY quickly gained the attention of record label 10K Projects, who signed the young artist in early 2019. With lyrics often focused on themes of isolation and anxiety, POORSTACY’s work feels both intimate and universal, and has led to collaborations with multi-Platinum selling producer Nick Mira (Juice WRLD, Post Malone) and, most recently, Blink-182’s Travis Barker.

Since the beginning of his music making, POORSTACY’s influences have remained eclectic, ranging from Slipknot, Billy Idol, Earl Sweatshirt and Flatbush Zombies. Citing legendary Z-Boys skateboarder, Stacy Peralta, as the inspiration behind his artist name, he notes, “Stacy Peralta himself was not shown a lot of attention at the start, but he ended up being one of the biggest legends in skateboarding in the end. I always loved the idea of that, of doing your own thing and having it pay off.” Also citing films like V For Vendetta, Rob Zombie’s remake of Halloween, and Trainspotting as inspiration, a core tenet of POORSTACY’s songwriting is drawing metaphors from unlikely sources.

His debut album, The Breakfast Club, was released at the beginning of 2020, a nod to the 1985 cult classic. “The album was written based on pure instinct and raw emotion,” he reflects, “I want people to understand themselves by hearing their feelings put into words through me.” Featuring labelmate iann dior, The Breakfast Club was a hip hop/punk record which reflected his South Florida upbringing and proved his ability to create a large cohesive project. With punk and metal-heavy tracks like “Hotel” and “Afraid,” POORSTACY shows off his range and his fearlessness as a songwriter.

FOLLOW POORSTACY

INSTAGRAM / TWITTER / YOUTUBE

Poorstacy – Nothing Left

POORSTACY RELEASES NEW SINGLE
“NOTHING LEFT” FT. TRAVIS BARKER

Modern day rockstar, POORSTACY, releases his new single “Nothing Left” featuring Blink 182’s Travis Barker, out now via 10K Projects. “Nothing Left” arrives on the heels of his latest single “Love Spells,” and his appearance on the Bill & Ted Face the Music soundtrack. With an energetic and irresistible beat, “Nothing Left” asserts POORSTACY as a rising force in the genre. “Nothing Left” is POORSTACY’s second single with Travis Barker and will certainly not be the last. The pair plans to release a full project together in 2021.

LISTEN TO “NOTHING LEFT” FT. TRAVIS BARKER HERE
WATCH THE VHS TAPES FOR “NOTHING LEFT” HERE

Growing up on a diet of punk, metal, and hip hop, rising artist POORSTACY is a sum of disparate influences. The 21-year-old singer, rapper and guitarist spent his formative years performing shows in small venues around his hometown of Palm Beach, Florida: “There’s a real metal scene out here. Lots of punk rock, gothic stuff. I’ve chosen to actually make music based on what I grew up around.” Combining the power chords and angst of punk with the 808s and half-sung melodies of modern hip hop, POORSTACY quickly gained the attention of record label 10K Projects, who signed the young artist in early 2019. With lyrics often focused on themes of isolation and anxiety, POORSTACY’s work feels both intimate and universal, and has led to collaborations with multi-Platinum selling producer Nick Mira (Juice WRLD, Post Malone) and, most recently, Blink-182’s Travis Barker.

Since the beginning of his music making, POORSTACY’s influences have remained eclectic, ranging from Slipknot, Billy Idol, Earl Sweatshirt and Flatbush Zombies. Citing legendary Z-Boys skateboarder, Stacy Peralta, as the inspiration behind his artist name, he notes, “Stacy Peralta himself was not shown a lot of attention at the start, but he ended up being one of the biggest legends in skateboarding in the end. I always loved the idea of that, of doing your own thing and having it pay off.” Also citing films like V For Vendetta, Rob Zombie’s remake of Halloween, and Trainspotting as inspiration, a core tenet of POORSTACY’s songwriting is drawing metaphors from unlikely sources.

His debut album, The Breakfast Club, was released at the beginning of 2020, a nod to the 1985 cult classic. “The album was written based on pure instinct and raw emotion,” he reflects, “I want people to understand themselves by hearing their feelings put into words through me.” Featuring labelmate iann dior, The Breakfast Club was a hip hop/punk record which reflected his South Florida upbringing and proved his ability to create a large cohesive project. With punk and metal-heavy tracks like “Hotel” and “Afraid,” POORSTACY shows off his range and his fearlessness as a songwriter.

FOLLOW POORSTACY
INSTAGRAM / TWITTER / YOUTUBE

Lil Boom releases new single – an evil witches love spell

Florida-born rapper Lil Boom brings the heat on his new single “an evil witches love spell,” out now via 10K Projects/Homemade Projects. “an evil witches love spell” comes on the heels of Lil Boom’s summer releases “Kill Sephiroth” and “Caught Simpin’,” the latter with over 1.4 million streams on Spotify to date.

In “an evil witches love spell,” Lil Boom tells the story of a disastrous relationship, comparing his ex to an evil witch. Lil Boom continues to forge his own path as a hip hop artist, characterizing his flow with wild allusions and puns.

LISTEN TO “AN EVIL WITCHES LOVE SPELL” HERE

With early tracks like “RIP Harambe” and “F*ck Steph Curry,” Lil Boom didn’t anticipate creating a career out of his fun freestyles until fellow South Florida rapper Lil Pump encouraged him to keep going. According to the young rapper, “ever since Lil Pump said that, I’ve just thought that I gotta keep being me.”

After his initial virality with “MILF Next Door” four years ago, Lil Boom made the risky decision to quit his job washing dishes at a local crab shack to chase after the excitement of his unconventional career, creating what he calls Meme Rap: “I honestly like to call it meme rap. I don’t know who wants to accept that, but there’s nothing wrong with making memes and putting your music into memes. I’m having fun.”

Lil Boom says he owes a lot to meme culture for the success of his work, “I ran a meme page before I did rap. A lot of people don’t know that’s how I got my music to blow up.” Following the success of other meme-makers-turned-musicians in the past few years, it is clear that Lil Boom’s strange and unlikely path to success paved the way for other artists after him, including Lil Nas X’s explosive debut “Old Town Road.” In an online music marketplace, Lil Boom offers up his carefree works as the antidote to serious, darker music. He says, “Who doesn’t like memes? I’m making music for the people who don’t get heard and about things nobody really talks about in songs.”

FOLLOW LIL BOOM
INSTAGRAM / TWITTER / SOUNDCLOUD

Lil Gnar – Diamond Choker

LIL GNAR RELEASES NEW SINGLE
AND MUSIC VIDEO WITH LIL UZI VERT
“DIAMOND CHOKER”

Atlanta-born rapper Lil Gnar is back with a vengeance with his new single and music video “Diamond Choker,” featuring Lil Uzi Vert, out now via 10K Projects. “Diamond Choker” is the second single off of Lil Gnar’s upcoming mixtape GNAR LIFE 2 and arrives on the heels of his summer anthem “Brand New Booty,” produced by Jetsonmade. With a knocking, industrial beat and a guest verse by rap veteran Lil Uzi Vert, “Diamond Choker” is an energetic preview of the upcoming GNAR LIFE 2.

LISTEN TO “DIAMOND CHOKER” HERE
WATCH THE MUSIC VIDEO FOR “DIAMOND CHOKER” HERE

 With critical acclaim from Complex, Vice, and High Snobiety who christened him, “the latest and greatest rising rap name coming from Atlanta,” rapper Lil Gnar is one of today’s most ambitious new artists.

“I’m really just trying to build my own world,” he exclaims. “There’s a whole wave. It’s everything from fashion to music. I was in the street, but I was also in the skatepark, so everything I do speaks to both sides of who I am.”

Raised by his mom and grandma in East Atlanta, Lil Gnar developed an intense work ethic that came from seeing everyone around [him] stress about money.” He took his profits “from hustling” and put it into the launch of his very own fashion label, GNARCOTIC, which dropped in 2014 and sold out almost instantly.

Inspired by Lil Wayne, Future, Travis Scott, Tyler, The Creator, and Pharrell, Lil Gnar began songwriting in 2015 and dropped his first track “Rihanna Thick” two years later. Originally debuted on WorldStarHipHop in November 2017, Lil Gnar’s single “Ride Wit Da Fye” ft. Germ became his breakthrough song, hitting 1.3 million views. As labels began to take interest, he inked a deal with 10K Projects in 2018.

His 2018 mixtape GNAR Lif3 fueled his rise, featuring a collaboration with Blink 182’s Travis Barker and the single “Drop Top Benz” with Lil Skies, which has gained over 23 million streams on Spotify. He followed the mixtape a year later with the heavy metal inspired, Fire Hazard, in 2019. The project earned praise from XXL and Hot New Hip Hop and features his biggest single to date “Death Note,” which has accumulated over 37 million streams on Spotify. 

“When you listen to me, I want you to feel like you can do whatever you want and be yourself,” he leaves off. “I’ve always done my own thing. I think that fact can be an inspiration.”

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