Posts tagged with "10k Projects"

iann dior via Cian Moore for use by 360 Magazine

iann dior – Better Things Tour

Multi-platinum selling and chart-topping recording artist iann dior announces today his 2022 European headlining “iann dior: Better Things Tour.” Kicking off 22nd of January 2022 at The Olympia Theatre in Dublin, Ireland, the tour will hit 23 cities across Europe. Tickets go on sale this Friday, the 3rd of September. For more information and on sale times, please click HERE.

Rapper and singer iann dior will embark on the “Better Things Tour” following his biggest year to date in 2020. He earned a Billboard Hot 100 #1 for his feature on “Mood” with 24KGoldn, which spent 33 weeks inside the Top 10 and is now 4x Platinum. He is currently nominated for 2 MTV VMAs for Best Song and Best Collaboration for “Mood” with 24kGoldn. He has added to his accolades four RIAA-certified gold singles and collaborations with everyone from Travis Barker to Clean Bandit to Lil Baby. With all of these achievements under his belt, iann dior has become a genre-agnostic force to be reckoned with in pop music today. Most recently, he released his two-track bundle Still Here, which includes his second collaboration with Trippie Redd, “shots in the dark” that currently has over 30 million streams and video views worldwide. “shots in the dark” is the follow up to their 2019 collab, “gone girl.” Iann is currently on the road with Trippie Redd’s “Tripp at Knight” North American Tour this fall with Sofaygo.

About iann dior

Multi-platinum selling, chart topping, iann dior has become one of the industry’s fastest rising new artists. Puerto Rican-born, Corpus Christi-raised Michael Iann Olmo (also known as “iann dior”) found success with the first song he ever wrote. After uploading to SoundCloud, the song gained 10,000 plays in its first week and caught the ear of Internet Money founder Taz Taylor who invited the budding songwriter to work with him in LA. Shortly afterwards, iann dior inked a deal with Elliot Grainge’s label 10K Projects in April 2019 and released his project Industry Plant.

2020 was a breakout year for the burgeoning star with his feature on the Billboard Hot 100 #1 hit “Mood” with 24KGoldn, which is now certified 4x platinum and charted inside the Top 10 for 33 weeks, spending 8 consecutive weeks at #1. The duo performed the track on the American Music Awards, are currently nominated for 2 VMAS for Song of the Year and Best Collaboration, and have received additional nominations for 3 Billboard Music Awards and 1 iHeartRadio Music Award for their success with “Mood.” iann has released songs with acts like Lil Baby, Machine Gun Kelly, Travis Barker, Clean Bandit, Trippie Redd and more. Known as a highly versatile talent, his work has charted in Alternative, Pop, Rap and Electronic/Dance genres and has earned him the #1 spot on Billboard’s Emerging Artists chart. Most recently he released new tracks “shots in the dark” ft. Trippie Redd and “don’t wanna believe” which have already amassed over 30 million streams and video views worldwide. As he prepares to release more new music in 2021, iann dior assures his fans this is only the beginning. “A number one album is up next,” he said, “I want to become the number one artist in the world, and I am fully determined and obsessed with being the greatest.”

Cover via Hannah Haines of Ten Thousand for use by 360 Magazine

WIZtheMC – Everything Music Video

South African born, Germany raised, and Toronto based pop/rap artist WizTheMc releases a music video for his latest single “Everything.” Directed and edited by Clyde Monroe, and starring Noa Fisher (Uncut Gems, Betty), the video showcases the highs and lows of a whirlwind love affair. “The “Everything” video is a visual representation of Infatuation, the first of many stages of love that I will be exploring in my upcoming releases,” says WizTheMc.

The video for “Everything” serves as the first in a series of three visual chapters due from Wiz this year. Along with “Break” and “Do It Over”, the three visuals unite to tell a linear cinematic story about Wiz’s experience with love and relationships. The video for “Everything” debuted on Diffus Magazine earlier this morning.

The acoustic guitar driven single follows up the success of Wiz’s What About Now? EP, released at the end of last year on 10K Projects/ Homemade Projects. The EP includes Wiz’s breakout single “For A Minute,” which has surpassed 30M streams on Spotify to date.

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, who combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.

Currently based in Toronto, the Cape Town-born artist is bringing his magnetic records to the masses. As a teenager, he began rapping with friends in the town of Lüneberg, Germany, and like many Gen Z creatives, applied a DIY ethos to music-making.

“For me, it was always the internet. I learned how to freestyle off the internet, how to write songs, how to make beats,” he says. “That’s so beautiful, because no matter where I was, if I had my laptop, my interface, and my mic, I could make music.”

Wiz’s career hit warp speed in the summer of 2020, when his peppy love song “For a Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects.  It’s since accrued over 27 million streams on Spotify alone. A charming music video shot in the midst of quarantine highlights Wiz’s natural charisma, easy screen presence, and goofy sense of humor. But now that he’s got more resources behind him, he’s committed to making a world that expands on his music.

Recent videos for “All My Friends Are Stoned” and “World is Fucked” showcase Wiz’s playful and visually creative side, with rich color palettes and surreal humor. “Sometimes, I would just write the chorus and then write the music video concept just off the chorus,” he says. “With everything I’m making, there is just a visual element that’s working in the background.”

In addition to gearing up for live shows including major festival dates like Austin City Limits, Wiz is currently putting the finishing touches on a new batch of songs. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing; “it’s been my goal to be able to put down my emotions as accurately as possible onto paper. To the point that I feel moved by my own words because they feel so true to me,” Wiz says. “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

Forthcoming singles “Everything” and “Break” have a darker sensibility and an urgency to them, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation, but maintains that what matters more to him is not what he gets out of a song, but what you do.

“My favorite thing is when I make something I don’t understand or love immediately and then it grows on me,” he explains. “I feel like it’s an empowering idea for artists that we are not really the ones in control to make something meaningful. We don’t have to understand anything to make anything great, we just have to be there and show up and let the music come through us.”

Cover via Hannah Haines of Ten Thousand for use by 360 Magazine

WIZTHEMC × EVERYTHING

WIZTHEMC RELEASES NEW SINGLE “EVERYTHING”

Today, pop/rap artist WizTheMc releases his latest single “Everything,” out now via 10K Projects/ Homemade Projects. The acoustic guitar driven single arrives ahead of his debut album, due this year, and follows up the success of his EP What About Now? The EP, released at the end of last year, features the breakout single “For A Minute,” which has amassed nearly 30M streams on Spotify to date.

LISTEN TO “EVERYTHING” HERE

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, who combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.

Currently based in Toronto, the Cape Town-born artist is bringing his magnetic records to the masses. As a teenager, he began rapping with friends in the town of Lüneberg, Germany, and like many Gen Z creatives, applied a DIY ethos to music-making.

“For me, it was always the internet. I learned how to freestyle off the internet, how to write songs, how to make beats,” he says. “That’s so beautiful, because no matter where I was, if I had my laptop, my interface, and my mic, I could make music.”

Wiz’s career hit warp speed in the summer of 2020, when his peppy love song “For a Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects.  It’s since accrued over 27 million streams on Spotify alone. A charming music video shot in the midst of quarantine highlights Wiz’s natural charisma, easy screen presence, and goofy sense of humor. But now that he’s got more resources behind him, he’s committed to making a world that expands on his music.

Recent videos for “All My Friends Are Stoned” and “World is Fucked” showcase Wiz’s playful and visually creative side, with rich color palettes and surreal humor. “Sometimes, I would just write the chorus and then write the music video concept just off the chorus,” he says. “With everything I’m making, there is just a visual element that’s working in the background.”

In addition to gearing up for live shows including major festival dates like Austin City Limits, Wiz is currently putting the finishing touches on a new batch of songs. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing; “it’s been my goal to be able to put down my emotions as accurately as possible onto paper. To the point that I feel moved by my own words because they feel so true to me,” Wiz says. “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

Forthcoming singles “Everything” and “Break” have a darker sensibility and an urgency to them, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation, but maintains that what matters more to him is not what he gets out of a song, but what you do.

“My favorite thing is when I make something I don’t understand or love immediately and then it grows on me,” he explains. “I feel like it’s an empowering idea for artists that we are not really the ones in control to make something meaningful. We don’t have to understand anything to make anything great, we just have to be there and show up and let the music come through us.”

Popeye via 10k Projects for use by 360 Magazine

Peach Tree Rascals × AG Club – Popeye

Alt-pop collective Peach Tree Rascals released a collaborative single “Popeye” with AG Club, out now via 10K Projects/Homemade Projects. The new collaboration is an eccentric track integrating elements of hip hop and alternative with boy band nostalgia and featuring a hook sung by Peach Tree’s Tarrek Abdel-Khaliq.

When asked about how the collaboration with AG Club came together, Issac Pech of Peach Tree Rascals said, “I became a fan and learned they were from the Bay Area too which made me want to reach out ‘cause I knew they wouldn’t be on any funny LA shit. After connecting on social media, it turned out they were also fans of what we were doing, dating back to a few years ago which was fire as fuck to me. I find it really cool that before we all even knew each other at all we were already listening to each other’s work and became fans of each other. I think that made shit more organic from the jump and now our camps all know each other and we’re all friends. We’re hella excited to work on this shit with them.”

Camp Nowhere

“Popeye” arrived shortly after PTR’s breakout hit “Mariposa” became RIAA-certified Gold, and after the release of the group’s debut EP Camp Nowhere. Continue streaming their debut EP Camp Nowhere below. Peach Tree Rascals largely wrote and recorded their debut EP Camp Nowhere in seclusion, finding inspiration while camping. Centered on themes of recovery and healing which they attribute to their increased time outdoors during quarantine, the Rascals’ debut EP is a comforting and optimistic album for the times. 

Camp Nowhere came from the idea that a lot of people have been using the isolation of quarantine and the state of the world to dig deeper into themselves and figure out what’s important to them,” singer Tarrek shares. “For some it’s discovering a new hobby, or that it’s time to move on to a new place. For PTR, it was taking a week in Yosemite to dive into our creativity. We’ve always done a combination of sounds that inspire us all. This feels like all of our inspirations mixed together.”

To date, Peach Tree Rascals has garnered 400M+ streams across platforms and count 6M+ Spotify monthly listeners. Their breakthrough hit “Mariposa” charted to #1 on the Alternative Radio Chart.

About Peach Tree Rascals

More of a brotherhood than a collective, The Rascals blend a seemingly effortless knack for melody with layers of rich harmony and R&B grooves. Recording together since their high school days, producer/mixer Dominic “Dom” Pizano, rappers-singers Issac Pech, Tarrek Abdel-Khaliq, Joseph Barros, and creative director Jorge Olazaba united with the intent of seeking musical growth and companionship. With most of the members being second generation Americans (the sons of Palestinian, Filipino, and Mexican immigrants), they quickly realized a deep, natural connection with one another, and grew into a single, harmonious unit.

POORSTACY image provided by Hannah Haines and 10K Projects for use by 360 MAGAZINE.

POORSTACY Releases Children of the Dark

Today, South Florida rock artist POORSTACY releases his latest single “Children of the Dark,” out now via 10K Projects. The second single released ahead of his forthcoming album Party at the Cemetery (set to release this fall), Stacy considers “Children of the Dark” to be a precursor to the full album. “‘Children of the Dark’ kind of sets the tone for the album more than anything. It was the record I recorded that really helped me guide the full project. It’s a tribute to the lives of my friends who have died, but it’s also very live and energetic,” he says.

“Death is the one thing everyone’s super afraid of, but it’s the only thing we are promised. I’m choosing to celebrate it instead of being sad,” POORSTACY explains. For the South Florida native, the last few years have been some of his hardest, but they also have given him purpose and conviction like never before.

With his upcoming album Party At The Cemetery, the rock artist pays his respects to his friends who passed away. Self-admittedly, he’s lost really “all [his] original friends,” in one tragedy or another, and the music reflects that. Forged in equal parts pain, apathy and celebration, POORSTACY tells a nuanced story of life and loss with a level of understanding that can only come from someone who has seen it all.

For Stacy, born Carlito Milfort Jr., making a rock album like Party At The Cemetery is not a trend, designed for clout. In fact, he “doesn’t give a fuck” about that kind of thing at all. This is the music that soundtracked his life. Growing up in West Palm Beach, Florida, Stacy fell in love with music by hanging out in the crowds of local shows. “I’ve been going to shows since I was 12 or 13. Slam punk, metalcore, death metal. Lots of satanic shit. I also went to a lot of raves where there was a ton of drum and bass,” he says.

Though the rock and electronic music that he gravitated towards as a kid once seemed like two very different scenes, they both thrived on a true DIY sensibility which Stacy loved. By his late teens, he began releasing his own songs to SoundCloud, in hopes that he could capture that same DIY spirit native to South Florida. Part of the early wave of emo-rap talents on the platform, Stacy penned underground hits like “make up” which gained millions of streams and ushered the subgenre into the mainstream consciousness.

His influence on the streaming platform led him to a deal with Elliot Grainge’s 10K Projects where he began releasing songs with labelmates like producer Nick Mira of Internet Money and iann dior and other talents like Travis Barker and Whethan. With his acclaimed crossover project The Breakfast Club and single “Choose Life” (a nod to the film Trainspotting), Stacy showed his penchant for storytelling and allusion, something which he cements as one of his artistic signatures on Party At The Cemetery.

Even his name is an homage to one of his favorites (skateboarder Stacy Peralta) who inspired POORSTACY with his craftsmanship and his ability to play the long game. “Stacy Peralta himself was not shown a lot of attention at the start, but he ended up being one of the biggest legends in skateboarding in the end. I always loved the idea of that, of doing your own thing and having it pay off.” Just like Peralta, POORSTACY isn’t making music for short term accolades and fame, he’s doing this for the art and legacy of it.

With this boundless interest in pop culture and art, POORSTACY’s first fully fledged rock record Party At The Cemetery is an eclectic collage of the stories, films, friends, and subgenres that have captured his attention and inspired him throughout his life. “I want to incorporate it all into my art. I love ballet. I love Stanley Kubrick. I love Tim Burton. I love Victorian architecture. There’s so much I draw on,” he says.

LISTEN TO “CHILDREN OF THE DARK” HERE
AND WATCH THE MUSIC VIDEO HERE

Aitch — "Learning Curve" from Jennie Boddy for use by 360 Magazine

AITCH — “LEARNING CURVE”

Manchester’s finest Aitch returns with his scorching new single “Learning Curve”—out now via Capitol Records / 10K Projects. Listen HERE and watch the video HERE.

Straight out of Manchester, in just two years 21-year-old Aitch has ascended from scion of underground UK hip hop to chart-dominating, platinum-selling, BRIT Award-nominated household name as the pioneering sound of New Manchester. Aitch has collaborated with Stormzy, Ed Sheeran, Stefflon Don, AJ Tracey and Headie One and accrued over 1 billion global streams and over 5 million worldwide record sales. This young superstar matches an infectious no-fucks-given attitude with crafty lyrics and rhythmic prowess.

Over a killer beat produced by frequent collaborator WhyJay, “Learning Curve” sees Aitch capture the mood of a generation desperate to make up for the lost summer of 2020. The video, shot by KC Locke, capitalizes on Aitch’s intuitive comic chops as he shifts multiple guises from “Harrison” the wedding guest to “Big Shell” the driver to streetwear shepherd.

Aitch stands at the vanguard of a new wave of talent and “Learning Curve” marks the start of a meteoric year for the young artist.

Turbo from Kristin Robinson for use by 360 Magazine

TURBO × COCAINE + FIREWORKS

Today, country crossover talent Turbo releases his debut EP ‘Cocaine & Fireworks,’ available now via 10K Projects/Homemade Projects. The EP arrives after the growing success of his single “Bo Exotic” (also featured on the album) which has become a top pick on Spotify playlists like Country Favourites, New Music Nashville, It’s a Bop, and more for its catchy, tongue-in-cheek spirit. The album features standouts like the titular track “Cocaine & Fireworks” and the recent single “Zombiez.” The music video for “Zombiez” is out now, alongside the release of the EP.

A truly original and fearless artist, Turbo combines the gritty authenticity of outlaw country with hip-hop’s hard-hitting beats and rhymes and pop’s sticky melodies. Born Nicholas LaMonaca, 10K Projects/Homemade Projects signee grew up on country thanks mainly to his father (a famed guitarist in the international bluegrass scene) but felt drawn toward rap music and obscure electronic genres like hardstyle (a fusion of techno and hardcore).

At the age of 12, he started making his own music, a move heavily inspired by Avicii’s progressive-house classic “LE7ELS.” “Once I heard that song I couldn’t get enough of it,” Turbo recalls. “I was so obsessed, I ended up downloading FL Studio to try to recreate the melody on my own.” Although he instantly discovered a natural talent for production, Turbo put music aside for several years, then started producing again after graduating high school. “On my 18th birthday I bought a laptop and keyboard and set of speakers, and figured I’d have rappers come in and do their thing,” he says. “But after a while I just started winging it, making beats and rapping over them myself.”

As he pushed deeper into his artistry, Turbo began mining inspiration from left-of-center country singers like Colter Wall, a Canadian musician he stumbled across while stocking the shelves at his full-time liquor-store job. “Colter Wall has one of the raspiest, rawest, rudest voices I’d ever heard in my life, and it just completely took me over,” he notes. From there, Turbo tapped into his own country roots and created a full-length project titled Sixth Gear, a 2019 release featuring his breakthrough single “Light Speed.” Soon after YouTube curator, Astari shared the song’s video on his channel, “Light Speed” caught the attention of 10K, quickly paving the way for Turbo’s signing to the label, along with Homemade Projects.

Since then, Turbo has embraced even more confidence in his songwriting, thriving in the in-between of diverse genres. With tracks like his stunning debut “Heart Stop” and carefree summer jam “Bo Exotic,” Turbo has proven to be one of the most original and intuitive new artists today. “The more music I make and the better I know myself, the more I’ve realized that the best songs come from me sitting in a room alone and just taking my time—that’s how I come up with something honest and timeless,” he says. “I don’t really follow a particular process. Instead of worrying about any kind of rules, I just do what I want, and go with whatever feels right to me.”

Tracklist For ‘Cocaine & Fireworks’

  1. Cocaine & Fireworks
  2. Zombiez, featuring Landon Cube
  3. Racing After Me
  4. LA
  5. Broke My Heart
  6. Reckless
  7. 18
  8. Exes
  9. Bo Exotic
  10. Hell On Earth
  11. Lucy
  12. Heart Stop

Follow Turbo:
Instagram / SoundCloud / Twitter

10KKC via 10K Projects for use by 360 Magazine

The Voices That Matter Most Clothing Line

Dropping for the first time at ComplexLand [2.0] June 16th-18th, Los Angeles luxury label Keiser Clark is teaming up with LA-based record label 10K Projects on a limited-edition capsule entitled “The Voices That Matter Most” with 100% of the net proceeds from the collection going to The Remix Project, a registered 501(c)(3) that levels the playing field for youth from marginalized communities who are trying to enter into creative industries that range from recording arts, creative arts and business arts.

The partnership took hold, following Keiser Clark’s Autumn/ Winter 2021 CFDA and IMG NYFW Presentation, starring 10K Project’s very own iann dior and coming off the heels of 10K Projects announcing 10K Together, a division of the company dedicated to supporting social justice causes related to race, gender, sexuality, disability, economic status and more with a pledge of $500,000 over the next 5 years.

“The strongest partnerships are born from a shared purpose,” says Marc Keiser, Co-Founder and Creative Director of Keiser Clark. “What 10K and Keiser Clark share in purpose is a championing of young artists, young creatives, and most importantly young voices–the voices that matter most.”

Together 10K and Keiser Clark are furthering their shared purpose in shining a light and uplifting The Remix Project whose vision is to provide high-quality training programs in some of the world’s most successful artistic disciplines, from music to fashion and beyond, as well as facilitate artist development and professional training spaces to help young artists thrive on the global stage.

“Partnering with Keiser Clark on this thought-provoking capsule collection made perfect sense,” says Theo Battaglia, EVP/Head of Creative at 10K Projects. “Keiser’s commitment to championing young creatives felt like a natural extension of our own ethos. We’re particularly excited that 100% of the proceeds from this collaboration go to The Remix Project, as they too share our vision of authentic artist development.”

The capsule is the perfect summer track set with a sweatshirt, pair of sweatpants and pair of sweatshorts done in a burgundy cotton terry featuring the tag line “The Voices That Matter Most” in a vintage inspired white chenille and combined logo embroidery.

Peach Tree Rascals "Oh Honey (I Love You)" from Kristin Robinson at 10K Projects for use by 360 Magazine

PEACH TREE RASCALS — OH HONEY (I LOVE YOU)

Today, California misfit collective Peach Tree Rascals share a new music video for “Oh Honey (I Love You),” a sentimental track off of their debut EP, Camp Nowhere, released March 26 via Homemade Projects/10K Projects. Produced by James Bahmen and directed by creative house Kids Don’t Know, the new music video shares the enduring love story of an elderly couple in flashbacks to their younger years, when they first fell in love. Starring bandmate Joseph Barros as the main character, the new video is a testament of lasting enduring devotion, featuring cameos from each of the Rascals. Watch the music video for “Oh Honey (I Love You)” HERE.

The new music video arrives shortly after Peach Tree Rascals’ breakout hit “Mariposa” became RIAA-certified Gold, and after the group’s new cover of John Mayer’s “Stop This Train,” available now exclusively on Amazon Music. In the past year, the group has received praise from Billboard, Forbes, The Fader, VMAN, BuzzFeed, and more.

Peach Tree Rascals largely wrote and recorded their debut EP Camp Nowhere in seclusion, finding inspiration while camping. Centered on themes of recovery and healing which they attribute to their increased time outdoors during quarantine, the Rascals debut EP is a comforting and optimistic album for the times.

Camp Nowhere came from the idea that a lot of people have been using the isolation of quarantine and the state of the world to dig deeper into themselves and figure out what’s important to them,” rapper/singer Tarrek shares. “For some it’s discovering a new hobby, or that it’s time to move on to a new place. For PTR, it was taking a week in Yosemite to dive into our creativity. We’ve always done a combination of sounds that inspire us all. This feels like all of our inspirations mixed together.”

To date, Peach Tree Rascals has garnered 400M+ streams across platforms and count 6M+ Spotify monthly listeners. Their breakthrough hit “Mariposa” charted to #1 on the Alternative Radio Chart and has been co-signed by Lizzo and Harry Styles.

WHO ARE THE PEACH TREE RASCALS?

More of a brotherhood than a collective, The Rascals blend a seemingly effortless knack for melody with layers of rich harmony and R&B grooves. Recording together since their high school days, producer/mixer Dominic “Dom” Pizano, rappers-singers Issac Pech, Tarrek Abdel-Khaliq, Joseph Barros, and creative director Jorge Olazaba united with the intent of seeking musical growth and companionship. With most of the members being second-generation Americans (the sons of Palestinian, Filipino and Mexican immigrants), they quickly realized a deep, natural connection with one another, and grew into a single, harmonious unit. You can buy their merchandise HERE.

Peach Tree Rascals "Oh Honey (I Love You)" from Kristin Robinson at 10K Projects for use by 360 Magazine

QUIN NFN AND LIL2Z “BACK AND BETTER” from Hannah Haines for use by 360 Magazine

QUIN NFN × LIL2Z – BACK AND BETTER

Today, Austin, Texas rapper Quin NFN releases his latest single “Back And Better,” featuring Lil 2Z, available now via 10K Projects. Following the success of their YouTube hit “Sewed Up,” released in April 2020, which has amassed over 11M streams and counting, Quin NFN and Lil 2Z’s “Back And Better” acts as a reunion for the two rising stars and a surprise treat for fans. 

The first song Quin ever made was a remix of a track by Chicago’s teenage drill rapper Lil Mouse. The song earned him a local buzz in his neighborhood and Austin at large, as the city began to take notice of the then-15-year-old who was just beginning to make noise. His momentum only grew when he released the video for “Gametime Pt. 2,” a track that finds Quin at his most aggressive, and promoted the clip on the SayCheese platform. Quin stayed consistent while maneuvering the pitfalls of Austin’s small scene and, a year later, he shared a snippet of the song that would change his life. Within days, the video for “Talkin’ My Shit,” a bass-heavy dose of Quin’s charisma and swagger, went viral, and his promise to his mom became a guarantee.

After signing with Elliot Grange’s 10K Projects in 2019, Quin released his debut album 4NUN, with features from PnB Rock and NLE Choppa. The project, which has garnered over 115 million U.S. streams since its release, found Quin challenging himself to push his rowdy sound further. But his latest project QUINCHO, out March 27, is a full-on showcase of his impressive versatility. Though he makes sure to still deliver turn-up anthems, like the rambunctious single “Ok Cool,” Quin also leans into his melodic bag to deliver catchy tracks like “All Blue.”

Despite all his success, Quin still lives in Austin, where he can be near his mom and where he’s most comfortable. He wants to be an example of how to handle growing rap fame for those that come after him in Austin, something he had to learn largely on his own. “I don’t really feel like I had a chance to look back and reflect on everything yet,” he says. Given how quickly he blew up, Quin says he’s now focused on mastering his craft. “There’s still a whole lot of stuff I’m learning and trying to perfect,” he says. “But I get better every time I go to the studio.”