Posts tagged with "loyalty"

Jaxx "Too Often" single cover art via Genesis Garcia for use by 360 MAGAZINE

Jaxx – Too Often

21-year-old artist Jaxx recently debuted his new single “Too Often,” on January 21. Showcasing a vibrant vibe throughout, Jaxx expresses how better days are ahead and how he’s on his way to living out his dream. He sings, “’Bouta live my dream, yeah like that, gotta feed my team, count up fast, better days I know you wish you had.”

The single has rose to notoriety quickly, catching spots on Billboard’s Fresh Picks. Billboard noted that Jaxx “combines expressive melodies and free flexes on his playful and confident new single.” The single gained praise from Teen Vogue as well, landing a place on their Best New Music, mentioning that the single “drips will the feel-good swagger.”

The limitless vibe that is ever present in “Too Often” has made it a hit. Listen to “Too OftenHERE.

About Jaxx

Originally from Arizona, Jaxx had a prospective pro skateboarding career before the thought of making music even crossed his mind. When he reached his later teen years, his older brother began delving into making music, which inspired Jaxx. He decided he would go after this newfound dream, recording his first few songs on his iPhone in the church parking lot.

His first song that gained traction was “Ride With Me,” a melodious song all about loyalty, that achieved over 100K streams. Jaxx continued his journey in the music realm with popular singles “Road 2 Nowhere” and “Like This!” Later joining forces with Internet Money, Jaxx released “Domino,” his 2021 out-of-this-world single that achieved more praise than he had ever seen before.

As what goes for the future, Jaxx aims to continue to grow his career and his fanbase, which is already on the rise. Heading into the studio often, Jaxx has been able to expand his career and really prep for what’s to come. He truly deems the best of his work has yet to come. “Since I’ve been making music, every song keeps getting better, I’m more excited to put out new music than I’ve ever been.”

iann dior "On To Better Things" album cover art via Kristin Somin/ The Oriel for use by 360 MAGAZINE

iann dior – On To Better Things

Today, the multi-platinum selling, chart-stealing artist iann dior released his album, On To Better Things. See the official tracklist below, and click HERE to stream/download the album.

Throughout his new album, iann showcases an alt-pop/rock flare, while keeping to his identity as a rapper on trap tracks like “i might,” and “v12,” ft. Lil Uzi Vert. On To Better Things discusses the topics of love, relationships and loyalty, with the common message of moving on to a bigger and better future. The remarkable album sees the likes of Machine Gun Kelly, Lil Uzi Vert and Travis Barker, including production from Travis Barker, Taz Taylor, Omer Fedi, Cirkut and Cashmere Cat.

You can catch iann on Jimmy Kimmel Live! next Wednesday, January 26, where he will debut “thought it was” ft. Machine Gun Kelly and Travis Barker for the first time.

As if the release of his new album wasn’t enough, iann, too, was declared the face of the Germany luxury fashion house MCM’s 2022 Spring/ Summer collection. The campaign can be described as “an interdimensional journey into utopian paradise.” The MCM’s 2022 Spring/ Summer campaign was shot virtually and IRL, mesmerizing viewers with a vivacious world, highlighting an upcoming perspective on 2022, paired with the musical styling of iann dior. The collection is available both in-store and online now at mcmworldwide.com.

ABOUT IANN DIOR

Puerto Rican-born, Corpus Christi-raised celebrated artist iann dior is known as one of the industry’s fastest growing artists in modern time. With the release of his first song that he wrote, his career took off. The song gained traction after iann posted the track to SoundCloud, quickly obtaining over 10,000 plays in its first week, catching the eyes of Internet Money founder Taz Taylor. Taylor and iann then got together to work on music, and shortly after he landed a deal with Elliot Grainge’s label 10k Projects in April 2019, releasing his project Industry Plant.

In 2020, we saw the true rise of iann when he was featured on the Billboard Hot 100 #1 hit “Mood,” with 24KGoldn, that is now certified 4x platinum. “Mood” stayed atop the Top 10 to 10 weeks. Together, the duo traveled and performed on The Voice, American Music Awards, Jimmy Kimmel Live! and were nominated for 2 VMAS, 3 Billboard Music Awards, 1 AMA and 1 iHeart Radio Music Award following the achievement of “Mood.” Since then, iann has collaborated with artists such as Lil Baby, Machine Gun Kelly, Travis Barker, Clean Bandit and Trippie Redd. Renowned for his captivating music in the genres of alternative, pop, rap and electronic/dance, iann is a truly diverse artist that captivates millions of people with his distinctive and charming point-of-view.

On To Better Things Tracklist

  1. is it you
  2. complicate it
  3. v12 (ft. Lil Uzi Vert)
  4. i might
  5. heavy
  6. dark angel interlude
  7. obvious (ft. Travis Barker)
  8. heartbreak3r
  9. options
  10. regret
  11. thought it was (ft. Machine Gun Kelly & Travis Barker)
  12. sinking interlude
  13. let you
  14. fallin
  15. hopeless romantic (ft. Travis Barker)

NFT Trophy for Goal of Euro 2020

First NFT Trophy for UEFA EURO 2020 Goal of the Tournament presented to Patrik Schick

On 15 October, the first NFT trophy for the UEFA EURO 2020 goal of the tournament was awarded. The award was initiated by Gazprom, an official partner of the tournament, and was handed to the Czech national football team forward Patrik Schick. Russian calligrafuturism artist Pokras Lampas was invited to design the award.

“Gazprom is a modern and technological company. By combining sports, high technology and art, and creating the first sports trophy of this kind, we have drawn a clear parallel with our unique production technology,” Gazprom Department Head and Press Secretary of the Gazprom Management Committee Chairman Sergey Kupriyanov said.

“I found my inspiration in the idea of the project, with the common nine values we share with Gazprom and the “Football for Friendship” Programme. These values, as well as football itself, unite people all over the world”, said the artist Pokras Lampas.

During the award ceremony, the central fragment of the NFT trophy was presented – a black and gold soccer ball with orbits containing the name ​​of Gazprom’s International Children’s Social Programme “Football for Friendship” and its nine values: friendship, equality, justice, health, peace, loyalty, victory, tradition, and honour. Its hologram is located at the UEFA headquarters in Nyon, Switzerland.

“We welcomed the initiative shown by Gazprom, our long-standing UEFA partner, to bring a fresh outlook on such kinds of awards. Gazprom’s Goal of the Tournament trophy is a unique event in the history of world sports. We look forward to even closer cooperation with Gazprom and realization of new initiatives supporting and developing world football,” – emphasized Guy-Laurent Epstein, UEFA Marketing Director.

“I am very proud to be the first in the history of football to receive this kind of trophy. To be honest, I have never seen something like this before” – said Patrik Schick, the footballer who scored the EURO 2020 goal of the tournament.

Medical illustration by Heather Skovlund for 360 Magazine

The Hot Trend of Personalized Vitamins

THE HOT TREND OF PERSONALIZED VITAMINS

Based on an online survey of Influence Central’s Consumer Insights Panel, with responses from 500 consumers, May 2021. 

COVID HAS USHERED IN AN ERA OF PROACTIVE WELLNESS

During the COVID-19 Pandemic, nutritional supplement sales grew at unprecedented levels. Largely driven by vitamin, minerals and supplements (VMS) and products aimed at boosting immunity, 88% of consumers share that they now take at least one vitamin or supplement daily. 47% of consumers take two to three vitamins/supplements each day, while 36% take four or more as part of their daily regimen.

The vitamin industry has thus begun rapidly shifted from filling nutrient gaps to proactively enabling consumers to optimize their health and wellness. 83% of VMS users say that they embrace a proactive approach to health and wellness: in addition to focusing on fitness and diet, they take preventative products to help them to stay healthy.

BRAND DIS-LOYALTY

Despite increased use of vitamins and supplements, brand affinity has yet to develop in the market. Only 10% of consumers purchase from one vitamin brand to which they stay loyal. More than 50% of consumers will turn to at least two or more vitamin brands for their regular purchases. When it comes to selecting a product, all-natural ingredients (63%) and cost (62%) most impact purchasing decisions. 46% seek out multiple products combined as one, such as a multivitamin or a vitamin pack addressing multiple deficits.

MOVE TO E-COMMERCE FOR VITAMINS

When it comes to e-commerce growth categories, health leads as an industry where consumers have been moving their purchases online. As we head into the rest of 2021, 50% of consumers plan to increase their frequency of online shopping for vitamins and supplements during the remainder of this year.

THE NEW PERSONALIZATION: BESPOKE VITAMINS

The millennial preference for customizable and personalized products is allowing new and innovative brands to create services that tailor to wellness goals and deliver to your front door. Only 10% of consumers have ever subscribed to a subscription vitamin brand and only 8% are currently using one. The key reasons that lead them to initially start: Their own research (39%), a discount offer (33%), a sponsored ad from the vitamin brand on social media (28%) and a personal recommendation from friend or family (19%).  82% of subscribers took an online quiz to help personalize their recommendations.

For those who have not tried a personal vitamin subscription service, 56% share that they are interested in considering using one.  The key factors that would drive subscription are a discount offer (62%), their own online research (51%), doctor recommendation (35%), recommendation from friends or family (31%), and a trial period (30%). 96% of consumers share they would be willing to complete an online quiz to personalize their vitamin and supplement recommendations, and 55% would share results of a DNA test or blood test.

CONSUMERS KNOW THE VMS SPACE, BUT NOT THE VMS BRANDS  

Surprisingly, most consumers are not very familiar with the top five brands currently leading in the personalized vitamin market:

This leaves a vast untapped market within the realm of vitamin/supplement shoppers. It’s a space where consumers need a lot of education and every brand has a chance to become the go-to personalized subscription-based vitamin/supplement destination.

MARKETING PERSONALIZED SUBSCRIPTIONS

In order to best recommend a personalized regimen to consumers, these wellness brands are utilizing various tactics to tailor offerings to the individual’s health needs and goals. Of consumers already utilizing personalized vitamin subscriptions already, 82% did so by submitting an online quiz to best curate their shipment. 96% of overall vitamin users are willing to participate in an online questionnaire to ascertain the right regimen for them should they go the subscription route in the future. Less consumers are willing to submit a DNA sample such as a blood test to reach this optimal point of personalization, however more than half would do so to find the products right for them. 24% of consumers currently subscribe personalized product subscriptions. This is very telling in how far consumers are willing to go to find truly personalized products, especially in the food and beauty categories. The top categories for these subscriptions include:

  • Skin-care or make-up(e. Curology, Mask ID) 50%
  • Food (e. Hello Fresh, Blue Apron, Thrive Market) 44%
  • Fashion (i.e. StitchFix, FabFitFun) 38%
  • Haircare (i.e. Prose) 28%
  • Household (i.e. Glove Collaborative) 26%
  • Fitness (i.e. Peloton, The Mirror) 14%
  • Alcohol (i.e. wine clubs, such as Winc) 13%

Consumers will consider subscribing the below categories in the future:

  • Food (e. Hello Fresh, Blue Apron, Thrive Market) 45%
  • Skin care or make-up(e. Curology, Mask ID) 32%
  • Household (i.e. Glove Collaborative) 28%
  • Haircare (i.e. Prose) 28%
  • Fashion (i.e. StitchFix, FabFitFun) 25%
  • Fitness (i.e. Peloton, The Mirror) 24%
  • Alcohol (i.e. wine clubs, such as Winc) 14%

When it comes reasons that personalized products appeal to consumers, 60% want products to address a particular issue or ailment they’re experiencing, while 40% feel that are unique and thus want products unique to them.

DRIVING NEW SALES

Aligned with the trend in personalization, a discount offer is the most likely tool to motivate consumers to try a subscription vitamin service (62%). 51% trust their own research, which also means getting your brand name and information out there is more important than ever. 31% would trust a friend or family’s recommendation and 35% their doctor’s recommendation. 30% would prefer a trial period before committing to a vitamin service. Activating discounts and trial period promotion is most organic through partnerships with influencers actually using the products and providing authentic feedback. Unlike other categories, people are likely more hesitant to experiment when it comes to products that will impact their overall health.