Posts tagged with "Future"

M F Husain illustration by Heather Skovlund for 360 Magazine

Conversation with M F Husain

India’s Newest Museum Allows Conversation With A Dead Artist Via AI

The Museum of Art and Photography and Accenture Labs have collaborated to create India’s first conversational digital persona of the celebrated artist, M F Husain. This unique digital experience was created during Covid 19 lockdowns as a way to feel engaged while experiencing art. 

Husain’s persona gives a glimpse into the life and work of one of India’s most compelling artists. Viewers can simply ask Husain’s digital twin a question regarding his early life, family or career to receive a simulated response from him. While Husain’s voice has been digitally created using speech synthesis software, the questions and answers have been prepared through extensive research on the artist. 

The experience will also be available on web and mobile platforms and as a 3D hologram at the Museum’s physical space which is set to open in December 2021.

To speak with M.F. Husain’s AI counterpart, click here.

For more information, click here.

More about The Museum of Art and Photography:

MAP connects India’s past, present, and future by showcasing historical artifacts alongside modern and contemporary works, folk art, textiles, painting, sculpture and photography. The MAP collection currently has more than 18,000 works ranging from the 12th Century to the present day.

Moneybagg Yo illustration by Heather Skovlund for 360 Magazine

Moneybagg Yo New Music

MONEYBAGG YO UNVEILS THE TRACKLIST FOR FORTHCOMING ALBUM A GANGSTA’S PAIN

Album Available This Friday, April 23, Featuring
Certified Gold Hit Single “Time Today”

Buzzing Memphis rapper Moneybagg Yo reveals the track list of his upcoming fourth studio album, A Gangsta’s Pain today. The 22-track collection will include features from Kaash Paige, BIG 30, Future, TripStar, Polo G, Lil Durk, Jhené Aiko, and Pharrell. Pre-order and pre-save A Gangsta’s Pain – one of the most anticipated hip-hop projects of 2021 to date – HERE. Available on all digital retailers this Friday, April 23rd via CMG/N-less Entertainment/Interscope Records.

This announcement follows Moneybagg’s recent string of singles “GO! (with BIG30),” “Hard for the Next” featuring Grammy award-winning artist Future and “Time Today” which recently achieved Gold status by the RIAA, reached #1 on radio and is currently charting on Billboard’s Hot 100. In addition to plugs from Pitchfork, Complex, Hypebeast, Consequence of Sound, and more, Brooklyn Vegan noted, “Memphis rapper Moneybagg Yo continues to rise and remains prolific. The music video has amassed over 28 million YouTube views and counting since its release in late-March.

Additionally, Moneybagg Yo to host ‘First Listen’ Live Stream Listening Party where he will play brand new tracks and chat with Apple Music super fans ahead of the release of massively anticipated album A Gangsta’s Pain. Live-stream event, hosted by Apple Music’s Ebro Darden, begins Thursday, April 22 at 8:45 pm PT / 11:45 pm ET on Apple Music.

PRE-ORDER MONEYBAGG YO’S, A GANGSTA’S PAIN HERE

A GANGSTA’S PAIN TRACKLIST:

1. Memphganistan (Ft. Kaash Paige)

2. Just Say Det

3. GO! (With BIG30)

4. Wockesha 

5. Shottas (Lala)

6. Hard For The Next (With Future) 

7. If Pain Was A Person

8. I Believe U (Ft. TripStar)

9. Time Today 

10. Interlude

11. Free Promo (Ft. Polo G & Lil Durk)

12. Hate It Here

13. Love It Here

14. Clear Da Air

15. Projects

16. One Of Dem Nights (Ft. Jhené Aiko)

17. FR

18. Certified Neptunes (Ft. Pharrell)

19. Change Da Subject

20. Least Ian Lie

21. Bipolar Virgo

22. A Gangsta’s Pain

KEEP UP WITH MONEYBAGG YO:
INSTAGRAM
TWITTER

Playboi Carti illustration by Heather Skovlund for 360 Magazine

Playboi Carti Drops Sky Video

PLAYBOI CARTI DROPS VIDEO FOR “SKY” OFF OF HIS #1 ALBUM WHOLE LOTTA RED

WATCH “SKY” HERE!

LISTEN TO WHOLE LOTTA RED HERE!

Playboi Carti dropped a new video for hit track “Sky” off of his latest album, Whole Lotta Red. The video was directed by Nick Walker and produced by Chad Tennies & Rachel Walden.

Watch the “Sky” music video here.

In January, Playboi Carti landed his first #1 album on Billboard’s 200 Chart with Whole Lotta Red. The album, released on Christmas day, sold 100,000 units and received 160 Million global streams within its first week. In addition, Whole Lotta Red trended #1 upon its release on Twitter, and tracks from the album held 3 out of the top ten trending spots at YouTube including #1 upon release.

Alongside the album, Playboi Carti dropped the official video for M3tamorphosis” ft. Kid Cudi. The video, directed by Nico Ballesteros, has already garnered over 7.3 Million views.

Whole Lotta Red features 24 tracks with appearances by rap superstars Future, Kid Cudi and Kanye West. This is Playboi Carti’s second studio album, following Die Lit which was released in 2018 and debuted at #3 on the Billboard 200 chart. It has clocked over a staggering 1.6 Billion streams for its tracks to date.

About Playboi Carti

In just a few short years, rapper Playboi Carti has amassed millions of streams worldwide, with a global appeal that has steadily placed him within the upper echelon of new stars. The Atlanta native first started his career in high school under the name Sir Cartier. Raised on a cross-section of soulful Pop greats like Prince and Michael Jackson mixed with Trap stars like Jeezy and Gucci Mane, Carti found his own voice, securing local buzz with tracks like “YUNGXANHOE” and “Lost.” He graduated high school and was bound for the Bronx, where connecting with the A$AP Mob became fortuitous as he later forged a bond with leader A$AP Rocky and became a de-facto Mob affiliate. A series of viral hits followed—from “Broke Boi” to “Fetti”—as Carti later inked a deal with Interscope Records and dropped his eponymous mixtape in 2017. The project featured the single “Magnolia,” as its meteoric rise garnered over 600 million cumulative streams with cosigns from Beyoncé and features on series like Atlanta. The following year, Carti dropped his debut album Die Lit, debuting at Number 3 on the Billboard 200, boasting collaborations like Lil Uzi Vert on “Shoota,” “Poke It Out” with Nicki Minaj, “Love Hurts” with Travis Scott and many more. In April of 2020, Playboi Carti returned with “@MEH,” cracking the 80 million mark already in streams. With a constant string of hits, Playboi Carti doesn’t miss.

FOLLOW PLAYBOI CARTI ON SOCIALS:

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Sfera Ebbasta releases film to Amazon Prime – FAMOSO with new single – Bottiglie Prive

Italy’s most-streamed artist, Sfera Ebbasta, releases his Amazon Prime movie, FAMOSO, and new single “Bottiglie Prive” via Republic Records.

WATCH FILM HERE

STREAM SINGLE HERE

In support of Sfera Ebbasta’s upcoming FAMOSO album releasing on November 20th, this week the 5x Platinum artist unveiled his movie on Amazon Prime which showcases his larger-than-life rap career. The movie is available globally with subtitles in English, Spanish, French, and German.

Bottiglie Prive” which translates to Bottles and VIP Rooms rides in on an alluring wave of anticipation. The lyrics profess Sfera’s sincere intentions while contrasting with his famous lifestyle. Fans are eagerly awaiting Sfera’s upcoming album, FAMOSO which features his international peers J Balvin, Future, Offset, Lil Mosey, and has production by London On Da Track, Steve Aoki, and Diplo amongst others.

About Sfera Ebbasta:

Italian rapper Gionata Boschetti (aka Sfera Ebbasta) was born and raised in Cinisello Balsamo, Italy in 1992, a fact that he often referenced in his music. At the young of 13, his father passed away, leaving Sfera responsible for his mother and sister — a responsibility he coped with by writing rhymes. Together with his friend and producer Charlie Charles, they founded their own brand, Billionheadz, through which they released merchandise and music; their first release was a mixtape titled XDVR Reloaded. Cinisello Balsamo — or Ciny as they referred to it — was located just outside of Milan, and in order to further pursue their dreams, both Sfera and Charlie moved to the bigger city, giving them access to a wider variety of media opportunities.

By 2016, Sfera released his debut self-titled album; this time through publication deals with Universal and Def Jam. Sfera Ebbasta featured two collaborative tracks with French rapper SCH, “Balenciaga” and “CartineCartier.” In 2018, his album Rockstar launched him into the most Italian streamed artist ever, with over 700 million streams, 5 Platinum plaques, and collabs like Quavo, Tinie Tempah, Rich The Kid, Lary Over, and Miami Yacine. Additionally, for the first time ever, he had seven tracks on the 200 Global Spotify Chart. Since then he hasn’t stopped, collaborating with massive Italian and international artists.

Follow Sfera Ebbasta on Instagram, Twitter, Youtube, and Spotify

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.

Trippie Redd – Spooky Sounds & Pegasus

Platinum-selling artist Trippie Redd releases a six-part collection of Spooky Sounds, available now all DSPs via 10K Projects/Caroline. A Halloween-themed companion to his highly anticipated album Pegasus, out 10/30, Spooky Sounds is Trippie’s final teaser for fans before the release of the record. The Spooky Sounds will be added onto Pegasus upon its release on 10/30. Earlier this week, Trippie made a guest appearance on Dixie D’Amelio’s The Early Late Show, the YouTube talk-show series from the young TikTok star, featuring a guest appearance from her sister, Charli D’Amelio.

To celebrate the release of Pegasus, Trippie will be hosting a series of socially distanced, drive-in movie screenings in Miami, Los Angeles, Atlanta, and New York City on the evening of the project’s release. Each location will be showing Candyman (1992), one of the artist’s favorite Halloween films, and there will be exclusive merch available for purchase. While release parties have been put on hold due to COVID-19, Trippie wanted to find a unique way to connect and celebrate with his fans for the drop of his long-awaited LP, Pegasus. “I really just miss seeing my fans,” Trippie said, “I figured these events would be a good way to celebrate Pegasus with them.”

Trippie will be stopping by the Miami screening to introduce the event and show his appreciate to his fans from a safe distance. The Miami screening will also feature a special double feature of Candyman (1992) followed by Jeepers Creepers (2001). See below for locations and times.

His first full-length project since his Billboard #1 album A Love Letter To You 4, Pegasus is an ambitious 26-track project, featuring previously released singles like “Excitement” with PARTYNEXTDOOR and “I Got You” with Busta Rhymes. The album also includes features from Lil Wayne, Young Thug, Future, Quavo and more.

LISTEN TO SPOOKY SOUNDS HERE

WATCH HIS INTERVIEW WITH DIXIE D’AMELIO HERE

PRE-ORDER PEGASUS HERE

PRE-ORDER PEGASUS (TARGET EXCLUSIVE CD) HERE

PURCHASE TICKETS FOR DRIVE-IN HERE

ABOUT DRIVE-IN LOCATIONS:

Miami
Location: Carflix Cinema
Date: October 30, 8:00 PM EST

Los Angeles
Location: Archlight Drive-In
Date: October 30, 8:00 PM PST

Atlanta
Location: The Springs Cinema & Taphouse
Date: October 30, 8:00 PM EST

New York City
Location: Brooklyn Army Terminal
Date: October 30, 8:00 PM EST

Stefflon Don Song Visual

Stefflon Don – Can’t Let You Go

British rapper, singer and songwriter Stefflon Don releases her new single “Can’t Let You Go  with Quality Control Music/Motown. “Can’t Let You Go” is Stefflon Don’s latest single, inspired by the lust you feel for someone, even if they aren’t right for you. This track follows her long-awaited single “Move. “Move” has already been streamed millions of times and received critical praise from the likes of FADER, Complex, Clash and NME.

When asked about the inspiration for her latest single, Stefflon Don said, “For this track, I wanted to lean into my natural singing voice and also experiment with doing some of the melodies in Yoruba. The overall vibe of the track is underpinned by a sultry Afro Beats sound. I always love to fuse all of my cultural influences into my work, because I am very much inspired by different parts of the world.”

Stefflon Don rose to widespread fame with her debut single “Hurtin Me” with French Montana. “Hurtin Me” earned an immense 2.3 billion streams and 444 million views. To date, Stefflon Don can boast 5.78 billion streams in her whole discography. In addition, her list of collaborators includes Future, Lil Kim, Skepta, Mariah Carey, Sean Paul, Skepta and Charli XCX.

“Can’t Let You Go” is Stefflon Don’s second release this year after “Move,” her first new music in 2020. Released last month, Move was praised by Clash Magazine as a “confident dancehall-fueled roller that taps into carnival energy.” Join the praise and be sure to follow the international sensation’s newest hits.

Follow Stefflon Don: Instagram | Facebook | Twitter

Trippie Redd – Sleepy Hollow

TRIPPIE REDD RELEASED NEW SINGLE SLEEPY HOLLOW

ZANE LOWE DEBUTS TRACK ON APPLE MUSIC PEGASUS OUT 10/30 ON 10K PROJECTS/ CAROLINE

Wednesday, prolific singer and rapper Trippie Redd releases new single Sleepy Hollow, available now via 10K Projects/Caroline. The final single ahead of his highly anticipated album Pegasus, out 10/30, Zane Lowe premiered Sleepy Hollow on his Apple Music 1 show Wednesday morning. The single marks an energetic new offering from the 21-year-old artist, featuring production from rap hitmaker OUTTATOWN (Future, Young Thug, DaBaby). Last week, Trippie Redd took to social media to unveil the mythical and fantastical artwork for Pegasus, designed and shot by Aidan Cullen.

His first full-length project since his Billboard #1 album A Love Letter To You 4, Pegasus is an ambitious 26-track project, featuring previously released singles like Excitement with PARTYNEXTDOOR and I Got You with Busta Rhymes. The album also includes features from Lil Wayne, Young Thug, Future, Quavo and more. Listen to Sleepy HollowÉd, pre-order Pegasus and check out the track listing below.

LISTEN TO SLEEPY HOLLOW HERE
PRE-ORDER PEGASUS HERE

PEGASUS TRACKLISTING:

  1. Let It Out ft. Myiah Lynnae
  2. Moonlight
  3. Love Scars 4
  4. The Nether
  5. So Stressed ft. Yung LB
  6. Excitement ft. PARTYNEXTDOOR
  7. Mood ft. Chris Brown
  8. Pegasus
  9. Weeeeee
  10. Personal Favorite ft. Rich The Kid
  11. V-12
  12. Spaceships ft. Young Thug
  13. Never Change ft. Future
  14. Good Morning
  15. No Honorable Mention ft. Quavo & Lil Mosey
  16. I Got You ft. Busta Rhymes
  17. Too Fly
  18. Red Beam ft. Sean Kingston
  19. Oomps Revengt pt 2
  20. Take One
  21. Sleepy Hollow
  22. Kid That Didd ft. Future & Doe Boy
  23. Don
  24. Hell Rain ft. Lil Wayne & Hoody Baby
  25. TR666 ft. Swae Lee
  26. Sun God ft. Myiah Lynnae

For more information and the latest on Trippie Redd, visit:
Instagram |Facebook | Twitter | TIKTOK

ABOUT TRIPPIE REDD:

One of the most versatile and creatively daring artists in hip-hop today, Trippie Redd makes music that’s both wildly experimental and massively appealing. Since delivering his debut mixtape A Love Letter to You in 2017, the platinum-selling rapper/singer/songwriter has continually defied genre boundaries, embedding his melodic take on rap with frenetic elements of rock-and-roll and heavy metal.

Born Michael Lamar White IV and raised in Canton, Ohio, Trippie grew up on hip-hop icons like Tupac Shakur, Nas, and Jay-Z, but later became fascinated with the shock-rock of Slipknot, Rob Zombie, and fellow Canton native Marilyn Manson. Drawing much of his inspiration from the free-flowing style and inventive lyricism of Lil Wayne, Trippie began recording in his cousin’s basement following the death of his brother and later relocated to Atlanta to further hone his skills, quickly landing a record deal with 10K Projects.

The fourth installment of his signature Love Letter to You series became his first-ever album to debut at No. 1 on the Billboard 200 chart. Released in November 2019, the 21-track effort amassed over 125.9 million streams in its first week alone.

With the coronavirus pandemic forcing artists to improvise, Trippie still made the best of navigating 2020’s uncertain terrain. Outside of recording at his home studio and redecorating his Los Angeles mansion, the 2018 XXL Freshman made it a point to give back to those fighting the COVID-19 pandemic on the frontlines. Trippie partnered with Purity Organic and Sweet Leaf Tea in March to donate more than 32,000 beverages to hospital workers across his hometown of Canton (Mercy), NYC (Northwell Medical), and Los Angeles (Cedars Sinai, UCLA).

His Hollywood acting debut also came in April with a cameo during an episode of Lil Dicky’s critically acclaimed DAVE. The FXX show averaged over 5.3 million viewers per episode in season one and quickly became FX Network’s most popular comedy series.

Trippie caps off the year with the release of his highly anticipated Pegasus album on Halloween. The mythical LP includes previously released singles such as the intoxicating Excitement featuring PARTYNEXTDOOR and Trippie bridging the generational gap with the legendary Busta Rhymes on I Got You. The Dark Knight Dummo rapper adds to his myriad of high-profile collaborations on Pegasus by connecting with Chris Brown, Young Thug, Swae Lee, Lil Wayne and Future among others.

Trippie Redd – Sleepy Hollow

Singer/rapper Trippie Redd released a brand new single Wednesday titled “Sleepy Hollow.”

His upcoming album “Pegasus” will be available Oct. 30, but Zane Lowe premiered the new song on his Apple Music 1 show.

The track is produced by OUTTATOWN, who has worked with Future, Young Thug and DaBaby.

It clocks in at just one minute and 41 seconds, but the energy Trippie Redd brings to the song is undeniable.

“Pegasus” follows up Trippie Redd’s 2019 album “A Love Letter To You 4.” This is the third song to be released from “Pegasus” after “Excitement” and “I Got You.” The 26-song album will feature hit artists like Chris Brown, Future, Young Thug, Quavo, Lil Wayne, Swae Lee and more.

You can listen to “Sleepy Hollow” by clicking right here, and you can pre-order “Pegasus” by clicking right here.

Disclosure – Birthday

UK duo Disclosure has released their third single of the year less than two days from the release of their newest album “ENERGY.”

The new song is titled “Birthday” and features Kehlani and Syd.

Howard and Guy, the two brothers who make up the duo, bring fans back to the R&B sound of their second album with “Birthday.” They finished the track very quickly, and it easily made the cut to be on the upcoming album.

Along with the album’s release on Friday, Disclosure will release a new music video for “Birthday.” The video is directed by Kid Studio, a duo that has worked with Disclosure before along with other artists like Future and French Montana.

Howard said the song is about relationships with exes long after a breakup. Is it still okay to call them on their birthday?

“It’s the oldest song on the album by far, so it has definitely stood the test of time and deservedly made the cut” Guy said. “The addition of Kehlani just took it to the next level and turned it into a fire duet.”

They have also partnered with Minecraft for the release of “ENERGY,” as gamers can immerse themselves into the vibrant world of the new album. Made up of over 100 million blocks, players will look for 13 hidden records. To see the trailer for Disclosure’s “ENGERGY” Minecraft Experience, you can click right here.

To listen to “Birthday,” you can click right here.

Hotel illustration done by Mina Tocalini of 360 MAGAZINE.

Healing Through Hospitality

By Shannon Suess

There has been a lot of speculation in every industry about how today’s reality will affect tomorrow’s possibilities. In June, The New Yorker released an in-depth exploration of what the future of architecture could look like, with the roots of modernist design having grown from the sterile lines and quiet colors of Tuberculosis-era sanatoriums in days past. It paints a future full of pandemic-inspired changes, but the truth is, the evolution is already deep underway, even if we don’t realize or acknowledge it.

When it comes to the idea of traveling—of spending an extended period of time, for business or pleasure, in a hosted space outside our own homes—our psyches have subconsciously rewritten what is most important in order for us to not only feel comfortable with but actually enjoy our experience. 

For the hospitality industry, the emotional, physical, and psychological toll of a global pandemic will likely underpin travel trends that were already on the rise: biophilic designs rooted in nature, experiences rich in culture, and environments that promote both physical and mental health and wellness. But for brands looking at what’s next, there are numerous pieces of the puzzle that must come together to make guests truly feel comfortable with traveling once more.

FLEXIBILITY IS KEY TO RESILIENCE

Adopting the mentality of “one day at a time”, the ability to change and adapt spaces to fit present-day climates will be critical. With venturing outside of our own regions likely to remain difficult for the foreseeable future, travelers will instead seek out unique local destinations. They’ll gravitate toward dramatic hospitality spaces that can flex or change quickly in scale; the ability to easily flow from a multi-purpose, spacious area to a personal, private sanctuary will be paramount. 

Flexibility of this caliber will give way to opportunities for new, hybrid spaces, allowing hotels and resorts to consolidate, reimagine, and deeply personalize their offerings. Simultaneously, guests will have the opportunity to discover new experiences at various intervals during the day: Bars offering breakfast service for takeaway in the mornings gives way to an open-concept lounge or coworking space in the afternoon. By rotating “dual purpose” spaces, hosts naturally reduce footprints and create a natural time to clean and sanitize spaces.

LEVERAGING TECHNOLOGY TO ELEVATE SAFETY

Technology integration into hospitality experiences is a fickle thing: With how swiftly electronics evolve, expensive hardware upgrades can often be out of date within months of being implemented. Entering a room filled with aging technology can be a visually stark reminder of just how many people have touched those devices. Instead of letting technology hinder our relaxing experience, how can we use it to subtly support guests in feeling comfortable and safe?

The all-inclusive ticket to enabling this experience could be the one device many can’t live without. Subsequently, it’s one that we’re familiar with, comfortable with, and most importantly, feel safe using: our smartphones. The integration of subtle push notifications—for example, confirmation of your room’s scheduled daily cleaning, when housekeeping is actively there, and when they’ve vacated the space—have the opportunity to set and continuously keep a guest’s mind at ease.

Concurrently, granting visitors a familiar “no-contact” medium through which requests can be made—empowering a more comfortable experience—opens up a world of possibilities. Guests could use their phones to order room service, request additional towels, reserve a socially distant seat by the pool, at the bar, or in a coworking pod. The list goes on and on.  And, the more guests utilize these digital services, the more in-depth their digital profile becomes, making loyalty programs more enticing through a safe yet personalized touch.

There is a double-edged sword here, though: designers cannot rely too heavily on technology as a substitute for, or complete replacement of, social interaction. Humans crave physical connection with one another, and hospitality experiences will still need to provide the option for us to embark on that journey if we so choose.

IMPERFECTION IS PERFECTION

It’s no surprise that, as we’ve found ourselves trapped indoors the past few months, our bodies are inherently drawn to the idea of becoming reacquainted with nature; not just for the fresh air and sunshine, but for the fundamental healing properties that simply being closer to nature provides us. 

By employing the concept of biophilic design, we focus on natural over synthetic as an overarching theme, tapping into the psychosocial wellbeing that humanity is currently craving the world over. Natural color palettes that seamlessly transition outdoor experiences inside create a continued sense of calm while indoors. The addition of plants throughout both cleans the air and provokes a sense of relaxation. Removing clutter to reveal clean lines, white space, and invoke a “less is luxury” mindset. Interior design is witnessing a return to these authentic, raw, and “imperfect” materials—ones where the hand of the maker is visible, they aid us in feeling more grounded, and reinforce a sense of place.

The question that hosts must ask themselves as they look toward the future, “How can I design my experience offering to reduce anxiety and make guests feel more naturally at ease?” Using Maslow’s hierarchy of needs as a guide, we have the opportunity to comfort guests holistically. The key to a reassured, tranquil mindset isn’t to simply coat everything in copper; designers will need to thoughtfully expand and go deeper to offer a sense of security and comfort beyond what’s on the surface.

A MULTIFACETED FOOD & BEVERAGE UPGRADE

One of the things we miss the most, undisputedly, is the ability to dine out and spend time with friends and family. We don’t just crave the energy and social activity, we long for the semblance of normalcy tied to the experience itself. 

While the industry has taken a hit to their traditional dine-in offerings, consumers are demanding more than ever before from the F&B industry: meal and cocktail kits, picnic baskets for outdoor excursions, easy curbside pickup, reliable room service, rapid and safe home delivery. 

There is ample opportunity to adapt existing room service and F&B experiences, which are anticipated to see not only a resurgence but a higher demand for gourmet-level quality. And, with a renewed focus on safety and convenience, offering grab-and-go contactless options in restaurants or lobbies that can digitally be charged to one’s room opens up new avenues for revenue and differentiation.

With an added focus on finding space outside of personal rooms that guests still feel safe in, how can restaurants take advantage of a rise in take-out by enabling positive, memorable moments? Establishing outdoor spaces that guests can retreat to for picnics or morning coffee in solitude; remodeling rooms to better allow for comfortable dining during a night in; hosts have the opportunity to allow guests to write their own stories defined by their comfort levels, and designers have the chance to enable that journey.

THE ROAD AHEAD

As brands and venues that offer hospitality experiences look toward the future, it won’t be about creating a compromised version of what we’ve known to be normal in the past, but cleverly designing and strategically implementing layers to more easily adapt for the unknowns that lie before us. 

Over the past century, the desire for machine-made perfection was palpable. Today, as we strive to become closer with nature in a primal effort to heal our bodies and minds, hosts that embrace the perfect imperfection of raw edges, materials, and palettes—as well as provide variable spaces both indoors and outside—can help guests maintain a fundamental sense of safety and comfort as they embark on their journeys.

People will not feel comfortable traveling unless they feel safe. Those who create hyper-personalized, dynamic, memorable spaces that guests can not only escape to, but ones where they can wholeheartedly focus on physical and mental rejuvenation, will come out on top. After all, isn’t that what vacation is for?

SHANNON SUESS is an award-winning interiors and hospitality designer who has dedicated over 25 years of her career to crafting world-class destinations. Working with clients around the globe, she seamlessly fuses interiors, exteriors, and the spaces in between to create memorable venues that harmonize local culture and brand. Shannon thrives on finding unique solutions to programming barriers and solving complex architectural challenges with holistic design.

An agile problem-solver dedicated to cultivating meaningful partnerships in order to bring out the best in projects, Shannon is often inspired by the music, art, and local traditions she encounters during her travels. She consistently fuses cutting-edge trends with timeless designs to sculpt extraordinary, one-of-a-kind experiences for hotels, residential, casinos, wineries, and everything in between.