Posts tagged with "Johnny Shipes"

headphones image by Alex Bogdan for use by 360 Magazine

Yayo Da Cartune – Make It Rain

Yayo Da Cartune releases a one-of-a-kind virtual reality music video for “Make it Rain”. The video is an immersive 360 experience, meaning if a viewer watches with virtual reality goggles, they can view the video as if they were physically interacting inside of the world. Instead of being an outside listener to the melodic yet pulsating track, fans can experience from within, bringing a whole new meaning to interactive listening. Watch the video HERE.

“Make it Rain” by Yayo Da Cartune (Cinematic Music Group/Geffen) is available at all digital retailers HERE.

Yayo‘s songs together tell a distinct story of loss, loyalty, pain and turmoil; all aspects of the grave conditions he grew up in. His soundtrack for the struggle lays bare his emotions and exposes a side of him he previously kept to himself. Raised as one of six children, Yayo’s been surrounded by music since he was a kid. Growing up, he and his siblings would use blank cassette tapes to record Lil Wayne tracks from the radio, and his young single mother would play songs from artists like Dru Hill, Ginuwine, Tyrese, and Usher.

 By the age of 13, he’d been arrested, beginning a streak of jail stints that would stretch for over a decade. While time behind bars kept him away from friends and family, it brought him closer to music. Shy by nature, he entered jail singing competitions to help pull him out of his shell. After being released in 2016, Yayo dove in, using his skill as a tattoo artist to provide a source of income and keep him out of trouble. At first, Yayo released raucous, free-associative freestyles, but as he listened to Drake, Future and T-Pain, his sound evolved into something more melodic and emotionally charged. After years of releasing music and working as a well-respected tattoo artist, he started picking up momentum toward the end of 2020, releasing songs like “Live to Die” and previewing other tracks on Instagram. Months and hundreds of thousands of IG post views later, he secured a deal with Jonny Shipes and Cinematic Music Group.