Posts tagged with "New Rap"

No1-Noah via Young Canon for use by 360 Magazine

NO1-NOAH – Bounce

Singer/Songwriter NO1-NOAH (Ghetto Earth Records/Interscope Records) isn’t shying away from telling the ladies what he’s craving in his new video “Bounce.” Directed by Arman Mitchell, NOAH pens a hypnotic hook capable of seducing any woman to fulfill his desires in the bedroom. Surrounded by a bunch of party-goers, NOAH takes the action with him wherever he goes. Whether it’s the house, the streets, or the liquor store, no location is safe from Noah and his team of dance-happy friends. Watch HERE.

He is the first signee of Summer Walker, and much like her, is very open about his intentions, and that is evident through the song’s explicit lyrics. 

Last January, the promising songwriter was named one of Billboard’s 15 Hip-Hop & R&B Artists to Watch. Touted for his “ethereal vocals and intrepid lyricism,” NOAH first caused shockwaves in the R&B world when he appeared on Summer Walker’s 2020 standout EP Life on Earth. NOAH’s indelible prints landed on the singer’s stellar cuts “SWV” and “White Tee,” where he served as her guest feature.  

After displaying beams of promise on Walker’s sizzling anthems, NO1 inked a deal with her label Ghetto Earth Records last winter. Serving as her first artist, NOAH looks to rattle the cages of R&B with his emo-leaning tracks and sticky hooks. Since announcing his deal, his opening record, “Ridin For My Love,” flaunted his pillowy vocals and gutsy lyrics. With publications such as Rolling Stone and XXL already praising NOAH for his extraordinary talents, it’s only a matter of time before he morphs into a full-fledged star. 

About Ghetto Earth Records

Ghetto Earth, founded by R&B artist Summer Walker in 2020, is a record label who debuted with feature artist NO1-NOAH. It is a joint venture with Interscope Records.

Will Claye via Red Bull Records for use by 360 Magazine

Will Claye – Wee Hours Music Video

 Fresh off participating in this year’s Olympic Games in Tokyo, hip-hop artist and Olympic medalist Will Claye releases the stunning visual for his single, “Wee Hours,” out now via Red Bull Records. Written by Claye, “Wee Hours” was produced by Grammy-winning songwriter and producer DJ Khalil, best known for his work with Jay-Z, Kanye West, Drake, Kendrick Lamar, and more. 

The strength of “Wee Hours” lies in Claye‘s introspective and poignant lyrics, which he delivers with a West Coast-influenced flair. The cinematic music video companion echoes this, drawing inspiration from his own experiences. “I wanted to speak for people whose voices have been suppressed,” says Claye. “I want to inspire my people and show them that even through all the horrific things we have gone through as a people, we can make it through and rise above it all.”

Adorned in his Olympic medals amidst a field of sunflowers, the visual cuts back and forth between Claye and a younger version of himself. Set in the orange-hued glow of his family’s home, the video shows young Will as he goes through the motions of his day. The video soon takes a darker tone, as Will steps outside and witnesses a police officer chase a Black man onto his yard. As the officer moves to pull out his gun, the man is saved by three guardian angels driving by, as the video closes with the powerful message of “our angels are always watching over us.”

The release of “Wee Hours” follows the debut of Elevate, the documentary from Red Bull. The short film follows Claye as he trains for the Olympics and records new music, working to make his mark on the world. As his moment in the spotlight parallels a cultural boiling point surrounding racial injustice, Claye seeks to use his voice to inspire his community’s youth, serving as a positive role model for the next generation. Watch HERE.

About Will Claye

Three-time Olympic medalist Will Claye started his path as a world-class athlete. By way of track and field, he was able to move into starting his brand ELEVATE, music and philanthropy. Will’s brand grew largely at the London Games in 2012, where he earned a bronze medal in the long jump and a silver medal in the triple jump to become the first man since 1936 and the first American since 1904 to obtain medals in both events. The Phoenix, AZ native of Sierra Leone-descent solidified himself as the #3 triple jumper of all time in 2019 and at the same time released an EP, WEST SIDE STORY, and single “TMS.” 

The catalyst for Will’s music career came from artist YG inviting him to the studio and the pair creating IDGAF, what is now known as a classic West Coast record. From there, Will began to create his own lane and his own sound, taking inspiration from Bob Marley, Andre 3000, Snoop Dogg, DJ Quick, Pharrell, Jay Z, Nipsey Hussle, Kendrick Lamar, and Nate Dogg. With a wide array of influences, Will has created a sound that is eclectic and diverse, based on how he is feeling and what is going on in life. He is a rare combination of talent and genuine humility, recognizing that he can use his status as an artist and professional athlete to help others.

LMB DG via Chris Torres for use by 360 Magazine

LMB DG – Trust Me

LMB DG released his new single, “Trust Me,” via Capitol Records. Atop a haunting keyboard melody, he delivers a powerful declaration of self-reliance and victory over those who would bring him to his knees. The Los Angeles-based artist wrote the track with Chase The Money and Desro, who also served as producers. Stream “Trust Me,” from DG’s forthcoming mixtape, HERE. Watch for the official video to premiere soon.

“Trust Me” follows DG’s viral hit “Pull Up,” which has now surpassed 30 million combined global streams. Praising his “fast bars and rhythmic verses,” EARMILK said, “’Pull Up’ has a classic hip-hop and R&B sound, LMB DG toggles between melodic vocals and quick, structured raps. Each bar describes his triumphant grind for the finer things in life.” View the gritty official video for “Pull Up,” which was directed by Picture Perfect (A Boogie Wit Da Hoodie, French Montana, Cardi B), HERE.

About LMB DG

DG was born to deliver the ghetto gospel, music for survivors. Fueled by memories of his troubled Los Angeles neighborhood and the years he spent honing a powerful voice in his church choir, the West Coast artist freely spills his soul over solemn trap beats. He spins tales of tragedy, triumph, romance and everything in between, creating anthems that sit at the intersection of despair and inspiration, drawing from a life that’s been filled with unexpected twists and turns.

Born DeGabriel Floyd to a mother from Trinidad and Tobago and a father from Illinois, DG remembers riding around in the car with his dad, listening to Boyz II Men and Michael Jackson. Inspired by their melodies, he began singing in church with his sister. To this day, Boyz II Men remain one of his favorite groups. Check out DG’s soulful acapella take on their chart-topping 1992 hit “End of the Road” HERE.

When he was only nine, DG‘s father died of lung cancer. Inspired by his dad’s love of football, DG began to focus on making his own gridiron dreams a reality. By his senior year of high school, he had earned a full scholarship to play at the University of Texas. While preparing for his freshman season, DG learned he had a congenital condition that narrows the spine. He announced his retirement from football in December 2019. Turning to music as a way of coping, he quickly found that highly personal songs like “Long Nights” and “Pull Up” resonated with others.

“Now I know I’m not alone, and other people can know they’re not alone, too,” says LMB DG.

Masked Wolf via Harpreet for Elektra Records for use by 360 Magazine

Masked Wolf – Say So

Elektra recording artist Masked Wolf has unveiled his brand new single “Say So,” available today on all DSPs HERE. The buoyant track is an early contender for song of the summer, and marks the Australian rapper’s much anticipated, follow up to his global smash “Astronaut In The Ocean” which has already gone to #1 in 8 countries around the world and amassed over a BILLION streams to date. “Say So” sees Masked Wolf collaborating once again with “Astronaut” producer Tyron Hapi. Watch the companion lyric video for “Say So” HERE.

Masked Wolf explains: “It’s always important for me to say something with my music, even if the deeper message is hidden inside of what sounds like a fun, upbeat song. In ‘Say So,’ I was writing about how, in times of trouble, we often try to act like we’re still okay, even when we really aren’t. No matter how bad the situation is or how close we are to self-destructing, we think that, if we keep telling ourselves we’re ok, then maybe we will be. We think ‘if we say so, then we say so…’ but really we need help.”.

“Astronaut In The Ocean” has also proven to be a multi-format phenomenon in the U.S., climbing into #1 on the Rhythmic chart while remaining a mainstay in the Top 10 at Top 40 radio. The song has spent 20 weeks and counting on the Billboard Hot 100, peaking at #6 and holding at 12 this week. Meanwhile, the official music video has logged over 180 million views on YouTube alone. Masked Wolf made his world television debut with an epic performance on “The Tonight Show Starring Jimmy Fallon” followed by his first, primetime television appearance on The Voice and, most recently, on “The Kelly Clarkson Show.” Last month, Masked Wolf released “Gravity Glidin’,” a track that he explained as “the response to Astro. Where ‘Astronaut In The Ocean’ is about not being where I should be, this song is about me feeling like I’ve found my place and finally gliding through the environment I was born to be in.”

Look out for much more to come from Masked Wolf in 2021.

About Masked Wolf

Transforming from a mild-mannered man by day into an unrestrained beast in the studio, Masked Wolf (aka, Harry Michael) has unassumingly established himself as a powerful, passionate, and primal hip-hop force. After graduating from school, the Sydney, Australia native tirelessly worked in sales to fund recording. He even took out a loan to build a home studio as he cut hundreds of songs and logged thousands of hours in the lab. In 2018, he dropped his independent debut “Speed Racer.” It gathered millions of streams and turned heads across Australia. Following “Night Rider” and “Water Walkin,” he unveiled “Astronaut in the Ocean.” Awash in airy guitar, jagged 808s, neon keys, and deft wordplay, he submerged himself in honest lyricism, facing depression head-on. That one-two-punch of a recognizable riff and chantable chorus organically caught fire online. It quickly incited 350,000-plus TikTok videos, spanning everything from footage of U.S. military Blackhawk chopper crews to welders and ice fisherman. Meanwhile, Kansas City Chief Super Bowl champ quarterback Patrick Mahomes even incorporated the tune into an Instagram post, fueling its explosion in early 2021. Amassing streams in the hundreds of millions and counting, the buzzing rapper and singer unleashes a torrent of personal truths and emotions on his 2021 debut for Elektra Records and more to come.

Boslen via Cam Carrado for use by 360 Magazine

Boslen – Quartz Music Video

Vancouver-bred alt-hip-hop newcomer Boslen shares the ferocious video for “QUARTZ.” Featuring Zimbabwe-born rapper Charmaine, “QUARTZ” is the third single released from Boslen’s forthcoming debut album DUSK to DAWN, due out later this year. Watch the Natasha Dion directed and produced video HERE. The video showcases the new Canadian wave with the upcoming artists cruising in their luxurious cars putting on for both Vancouver and Toronto.

“QUARTZ” is built on an aggressive rhythm. It’s one of my best flows. Charmaine and I let loose and this song bridges the gap between Toronto and Vancouver’s music scene,” said Boslen.

Produced by justsayin, Stoopid Lou, and Dalton, “Quartz” is the latest offering from a fast-rising artist with a proven track record of boldly defying genre boundaries. This time around, the 22-year-old phenomenon delivers one of his most formidable tracks to date, showing the full force of his commanding vocals and expert wordplay.

About Boslen

Boslen is a 22-year-old trailblazing and genre-bending artist of Jamaican and Indigenous Canadian descent, based in Vancouver. Fusing hip-hop, rock, pop, and everything else under sun to craft his emotive rap ballads and bouncing trap bangers, he’s a sonic architect who meticulously takes part in the production of all his tracks. In 2018 he released his debut mixtape Motionless, then delivered Motionless II later that year. Arriving in early 2019, his single “Eye for an Eye” cemented his spot as a crucial force in the future of Vancouver’s sound. In July 2019, Boslen released “Hidden Nights,” which gained traction after receiving support from popular YouTube channel and entertainment company, the Nelk Boys. From there, Boslen went on to release his Black Lotus EP, which peaked at #11 on the Canadian Apple Music streaming charts. His momentum continued into 2020 with the release of “VULTURES,” a track clapping back at those who were taking advantage of him. As he continues to push himself creatively, Boslen is becoming widely known for his self-reflective lyricism, as well as his ability to seamlessly flow over pop, hip-hop, R&B, and alternative production. Later this year, Boslen will release his debut album DUSK to DAWN.

Illustration by Alex Bogdan for use by 360 MAGAZINE

D. Smoke × Asia Fuqua – I’m Alive

Infinite, featuring Mark Wahlberg, Chiwetel Ejiofor, Sophie Cookson, and Jason Mantzoukas, is the first movie project for the new Paramount+ streaming service. The film, directed by Antoine Fuqua (Training Day, The Equalizer 2, The Magnificent Seven) was released on June 10th and has already received millions of streams on Paramount+. The film will feature, “I’m Alive”, a high energy hybrid of hip hop, rock, electronica and pop that features the lyrical greatness of Grammy nominated artist D. Smoke and introduces newcomer Asia Fuqua. It will feature D. Smoke’s “I’m Alive” and has already garnered great traction on Youtube and will officially be released on all digital platforms by Roc Nation today, June 25th. 

On “I’m Alive”, D. Smoke’s lyrics passionately tell a story of resilience, fearlessness and the will to win. Asia Fuqua, who is the daughter of director Antoine Fuqua and actress Lela Rochon, lends her exquisite vocals to the chorus of the song. “I’m Alive” is Asia’s first commercially released single; and everyone is extremely proud to have her as a part of this groundbreaking single and major film release. “I’m Alive” was mixed by Grammy Award winner Manny Marroquin, who has worked with internationally renowned artists such as Christina Aguilera, Mariah Carey, Beyonce, Ed Sheeran, Lady Gaga, Rihanna, and countless others. D. Smoke claimed his fame as the winner of Netflix’s Rhythm & Flow artist competition and has had major success with his subsequent projects with Snoop Dogg, The Game and others, including his Grammy nominated Black Habits album.  

Listen to “I’m Alive” HERE.  View the Infinite trailer HERE.  

About Ford Music Services

Ford Music Services (FMS) is an independent “artist centric” film and television music entertainment company that utilizes film, television and multimedia advertising campaigns to build independent artists’ brands and partnerships. FMS represents some of the most exciting and influential new artists of today, along with some of the most highly acclaimed classic artists of yesterday. FMS has placed hundreds of songs in blockbuster films, top-rated TV shows and award-winning advertising campaigns including Ford vs. Ferrari, Godfather of Harlem, Western Union, Grand Theft Auto and Grey Goose to name a few.  Other FMS artists include Whitney Houston, Mystikal, Count Basie, Lalah Hathaway, Frank Sinatra, Aerosmith and Ziggy Marley.

Young Franco via Casey Garnsey for use by 360 Magazine

Young Franco × SonReal × Jalmar – Come Thru

Following one of the biggest Australian songs of last year, Young Franco is back with yet another banger, “Come Thru” featuring SonReal and Jalmar. A brilliant follow up to his late 2020 release “Fallin Apart” featuring Denzel Curry & Pell, the Sydney based producer raises the bar yet again with “Come Thru,” a single filled to the brim with confidence and production class. Listen HERE

As a track, “Come Thru” deals in the provision of positive energy and trusting your inner confidence. Combining a glitchy synth line with laid back drums and a sexy slick bass line creates a melting pot of formidable two step and raucous energy. Joining the near perfect musical bed is SonReal and Jalmar. They provide a piece of unflustered bravado, with the two versatile vocal deliveries trading verses, bars and energy rapidly over the Margherita ready production.  

Franco stated, “’Come Thru’ started as an instrumental with just bass and a groove. I had a session with Sonreal in February 2020 and we just clicked. What was really special was that it was one of the last times I was in the USA. We were also shooting the Juice official video and had a lot of lovely people ‘come thru’ to where I was staying in Highland Park. I think that helped inspire the song and take it in a certain direction. I was looking for a second verse and was introduced to Jalmar. When I heard his verse, I immediately knew the song was completed.”

Young Franco‘s project is currently sitting perched above the clouds, with career highlights being ticked off with every subsequent release. His most recent single, “Fallin Apart” featuring Denzel Curry and Pell took the already glowing artist to angelic levels. The single received a full add on Triple J, as well as radio spins globally, and featured on publications such as Clah Magazine, NME, Out Now Magazine, Colors, Sniffers, Happy Mag, Acclaim, Purple Sneakers, Pilerats and more. The track also featured as the soundtrack for Apple’s Airpod “Jump” campaign which has garnered over 10 million views on YouTube and premiered during the Grammys broadcast.

Music Notes by Mina Tocalini for use by 360 Magazine

OMB Bloodbath – Don’t Do It

OMB Bloodbath released the music video for her new single: “Don’t Do It.” They not only honor the rapper’s home but they provide a glance into Bloodbath’s life with loved ones who keep her grounded. Directed by Jon Primo and Edgar Esteves, Bloodbath enjoys some fashionable moments while rightfully parading her Blackness as she cruises through the streets of Houston. These moments also come with a sombering sentiment. Bloodbath’s late mentor George Floyd is honored throughout the visuals as she performs with glee in front of his iconic mural. While bittersweet, Bloodbath has previously shared her inspiring friendship with Floyd in an editorial for Billboard. “He had a good aura about him. You look at a dude that big and think he has to be some type of extra-hard gangsta, but he was the exact opposite,” she said at the time of his death. “That’s why you hear a lot of people call him the gentle giant. He had a heart of gold.”

About OMB Bloodbath

Representing Houston’s historic Third Ward, OMB Bloodbath is in a class of her own. While 2020 was a wild ride for everyone, it was OMB Bloodbath’s pivotal year. Her hustle paid off, when Blood secured a deal with 10:22 PM and Love Renaissance (LVRN), in partnership with Interscope Records.  The release of “Dropout” with fellow Houston star Maxo Kream fanned the flames for what was to come. The song cracked 750K organic views in no time on YouTube and is currently inching towards a million. Also, Bloodbath’s “For Me” became a TikTok favorite. The Chase B and Ken The Man assisted single is also enjoying a ride to the 2 million mark on YouTube, making it her biggest record to date. “My whole hood is rooting for me, my city’s rooting for me. I’m just taking in every moment of it, working hard, and keeping it going,” she explains.

Boslen via Cameron Corrado for Republic Records for use by 360 Magazine

Boslen – QUARTZ

Vancouver-bred alt-hip-hop newcomer Boslen shares his latest single, a hard-hitting and hypnotic track called “QUARTZ.” Featuring Zimbabwe-born rapper Charmaine, “QUARTZ” is the third single released from Boslen’s forthcoming debut album DUSK to DAWN, due out later this year. Listen to “QUARTZ” HERE.

Produced by justsayin, Stoopid Lou, and Dalton, “QUARTZ” is the latest offering from a fast-rising artist with a proven track record of boldly defying genre boundaries. This time around, the 22-year-old phenomenon delivers one of his most formidable tracks to date, showing the full force of his commanding vocals and expert wordplay in the lines: “Never needed/No coke/Or pills/Or fat lines/Jokes on you I’m too high, I got the dopamine in my mind.” As “QUARTZ” unfolds in sinister textures and brilliantly warped beats, Charmaine slides in and shows off the fiercely magnetic vocal presence previously glimpsed on her unstoppable debut single “BOLD.”

Revealing his passionate refusal to stay in one lane, “QUARTZ” marks a major departure from Boslen’s recent single “DENY (feat. Tyla Yaweh),” a pop-punk-inspired track detailing a relationship gone wrong. Soon after premiering in March, “DENY” earned praise from the likes of HotNewHipHop, who hailed Boslen as “one of Canada’s most exciting hip-hop exports.” Check out the cinematic visual for “DENY” HERE.

Along with “QUARTZ” and “DENY,” DUSK to DAWN will feature Boslen’s early-2021 single “TRIP,” an R&B-flavored, psychedelia-tinged slow-burner speaking to the sacrifices he’s made to achieve success. The album will arrive as his first new project since the Black Lotus EP, a 2019 effort that peaked at #11 on the Canadian Apple Music streaming charts. Already known for his razor-sharp ability to move fluidly from genre to genre, Boslen is poised to accelerate his eclectic sound even further with the highly anticipated release of DUSK to DAWN.

About Boslen

Boslen is a 22-year-old trailblazing and genre-bending artist of Jamaican and Indigenous Canadian descent, based in Vancouver. Fusing hip-hop, rock, pop, and everything else under sun to craft his emotive rap ballads and bouncing trap bangers, he’s a sonic architect who meticulously takes part in the production of all his tracks. In 2018 he released his debut mixtape Motionless, then delivered Motionless II later that year. Arriving in early 2019, his single “Eye for an Eye” cemented his spot as a crucial force in the future of Vancouver’s sound. In July 2019, Boslen released “Hidden Nights,” which gained traction after receiving support from popular YouTube channel and entertainment company, the Nelk Boys. From there, Boslen went on to release his Black Lotus EP, which peaked at #11 on the Canadian Apple Music streaming charts. His momentum continued into 2020 with the release of “VULTURES,” a track clapping back at those who were taking advantage of him. As he continues to push himself creatively, Boslen is becoming widely known for his self-reflective lyricism, as well as his ability to seamlessly flow over pop, hip-hop, R&B, and alternative production. Later this year, Boslen will release his debut album DUSK to DAWN.

Culture III cover art via Quality Control Music and Motown for use by 360 Magazine

Migos – Culture III

Migos  (Quavo, Offset and Takeoff) proudly present their anticipated new album, Culture III out now via Quality Control Music/Motown Records. It is available on their official store with a limited Gallery Dept. capsule collection. Get it HERE.

The anxiously awaited third installment serves as the finale of the blockbuster Culture trilogy. As a knockout climax, it spotlights their nimble ad-libs, bulletproof bars, head-spinning hooks, and irreplaceable chemistry. Not to mention, it’s stacked with A-list co-stars, including Drake, Cardi B, Justin Bieber, Future, Polo G, Youngboy NBA the late Juice WRLD and Pop Smoke to name a few. They celebrate the release with the music video for “Modern Day.” Between the jet-skis, rare automobiles, private planes, and smoke, Migos trade equally high-octane rhymes in this luxurious big screen-worthy visual. Watch it HERE.

They’ve taken over the game with one major move after another this week in support of the album. After setting social media on fire with the tracklisting and artwork reveal, they graced the stage of NBC’s The Tonight Show Starring Jimmy Fallon for a performance of the new record “Avalanche.”

Dressed to the nines in black suits complete with black fedoras and shades in the music video, they deliver a smooth and slick rendition of the tune accompanied by a full band, uplifting this anthem with horns, live drums, and guitar solos.

Today, they will throw the ultimate PORTL party with the Migos Culture III Hologram. They’re set to host the hologram appearance simultaneously at 6pm ET via PORTL at select locations in Atlanta, Las Vegas, Los Angeles, and Miami. 

Last month, they paved the way for the album with “Straightenin.” It has already racked up north of 52 million worldwide streams and 21+ million views on the music video. Plus, it holds the #5 spot on Spotify’s Rap Caviar and popped off as “#1 Most Added at Urban Radio. Meanwhile, its predecessor, “Need It” [feat. YoungBoy Never Broke Again], has amassed 94.3 million Spotify streams and 56 million YouTube views on the music video. 

Culture stands tall in the pantheon of great hip-hop series. The original platinum-selling Culture bowed at #1 on the Billboard Top 200 in 2017 and garnered two 2018 GRAMMY nominations, including “Best Rap Album” and “Best Rap Performance” for the Billboard Hot 100 #1 “Bad & Boujiee” [feat. Lil Uzi Vert]. On its heels, Culture II elevated Migos to rarified air. It capture #1 on the Billboard Top 200 and pick up a double-platinum plaque. To date, they have gathered 25 billion streams and 68 billion YouTube views. 

The internet and the game have been begging for Culture III for three years, and now Migos have delivered.

The culture belongs to them.