Sheff G, the leader of Brooklyn’s premier crew and label, Winners Circle Entertainment, closes out 2020 with the release of his debut album Proud of Me Now (Winners Circle Entertainment/RCA Records). With Great John (“on the beat by the way”) helming production, Proud of Me Now is a coming-of-age lyrical journey where Sheff details his evolution – from his slip-ups to his come ups. Click here to listen.
Sheff kicked off Proud Of Me Now with the release of two singles, “No Negotiations and Lights On,” both of which further exemplified why Vulture named him as part of “NY’s Next Rap Generation.” Throughout the album, Sheff continues to play between a smooth flow and guttural style, leading beyond the Brooklyn drill movement.
“‘Proud of Me Now’ is my first album in partnership with RCA and my label Winners Circle. A lot of hard work went into making this album. I’m proud of the music I’m making. I’m proud of my team. I’m proud of being a CEO. I’m proud of me, now!!!,” says Sheff G.
Sheff G has also gained positive attention from the media. “When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints,” said Pitchfork.
Sheff G is also proud to have been chosen as Audiomack’s latest UpNow artist, their signature program dedicated to spotlighting and promoting the next generation of global music superstars. Announced earlier today by the streaming platform, Sheff G currently graces the cover of their popular UpNow Playlist and will be prominently featured across their channels with specialized marketing, editorial, social support, playlisting, custom videos, and more.
Over the past two years, and particularly throughout this summer, Sheff G kept the streets of Brooklyn and beyond ablaze with several drops, including his previous mixtape Just For Y’all, which garnered over 9.6M streams across all platforms, and the One and Only EP, ranked #21 on Complex’s list of 2020’s best albums so far.
Sheff G’s rise to stardom began in 2016 creating a local hit, “Nightmare,” produced by Great John in his living room. The following year, he released his breakout hit “No Suburban,” followed by the acclaimed 2019 project, The Unluccy Luccy Kid. Sheff showed no signs of slowing down dropping “No Suburban Pt. 2” which received over 21.2M streams. With each release, Sheff G displays a raw style addressing blunt realities with authenticity.
ABOUT WINNERS CIRCLE ENTERTAINMENT
Incorporated in 2019, Winners Circle Entertainment includes label co-owner Sheff G, Sleepy Hallow, Eli-Fross and producer Great John, who handles a majority of the label’s music production. Co-owned and operated by a solid management conglomerate which is made up of Jeremy “Jerm” Soto and Karel “White” Jorge.
On the heels of the partnership with RCA Records and Winners Circle Entertainment co-led by Sheff G and Sleepy Hallow, the collective is on a mission to create a culture-defining legacy and sound. Winners Circle kicked off the partnership with a Sleepy Hallow single, “Tip Toe,” featuring Sheff G. The track delivered gritty verses while juxtaposing a playful sample popularized by Tiny Tim’s ukulele driven hit, “Tiptoe Through the Tulips.”
Kid Cudi released his highly anticipated new video for “HEAVEN ON EARTH” (THE RAGER, THE MENACE PT. 2). Directed by Nabil, the video is part 2 of the narrative short film featuring music from his new album MAN ON THE MOON III: THE CHOSEN. The video premiered exclusively on Cudi’s Official YouTube Channel. Watch video here! “She Knows This,” was the first of the two-part narrative short film from his album, also directed by Nabil [Kendrick Lamar, Frank Ocean, Dua Lipa].
1. Beautiful Trip
2. Tequila Shots
3. Another Day
4. She Knows This
7. Heaven On Earth
8. Show Out feat. Pop Smoke and Skepta
9. Solo Dolo, Pt. III
10. Sad People
11. Elsie’s Baby Boy (Flashback)
12. Sept. 16
13. The Void
14. Lovin’ Me feat. Phoebe Bridgers
15. The Pale Moonlight
16. Rockstar Knights feat. Trippie Redd
17. 4 Da Kidz
18. Lord I Know
Platinum-selling artist Trippie Redd releases a six-part collection of Spooky Sounds, available now all DSPs via 10K Projects/Caroline. A Halloween-themed companion to his highly anticipated album Pegasus, out 10/30, Spooky Sounds is Trippie’s final teaser for fans before the release of the record. The Spooky Sounds will be added onto Pegasus upon its release on 10/30. Earlier this week, Trippie made a guest appearance on Dixie D’Amelio’s The Early Late Show, the YouTube talk-show series from the young TikTok star, featuring a guest appearance from her sister, Charli D’Amelio.
To celebrate the release of Pegasus, Trippie will be hosting a series of socially distanced, drive-in movie screenings in Miami, Los Angeles, Atlanta, and New York City on the evening of the project’s release. Each location will be showing Candyman (1992), one of the artist’s favorite Halloween films, and there will be exclusive merch available for purchase. While release parties have been put on hold due to COVID-19, Trippie wanted to find a unique way to connect and celebrate with his fans for the drop of his long-awaited LP, Pegasus. “I really just miss seeing my fans,” Trippie said, “I figured these events would be a good way to celebrate Pegasus with them.”
Trippie will be stopping by the Miami screening to introduce the event and show his appreciate to his fans from a safe distance. The Miami screening will also feature a special double feature of Candyman (1992) followed by Jeepers Creepers (2001). See below for locations and times.
His first full-length project since his Billboard #1 album A Love Letter To You 4, Pegasus is an ambitious 26-track project, featuring previously released singles like “Excitement” with PARTYNEXTDOOR and “I Got You” with Busta Rhymes. The album also includes features from Lil Wayne, Young Thug, Future, Quavo and more.
LISTEN TO SPOOKY SOUNDS HERE
WATCH HIS INTERVIEW WITH DIXIE D’AMELIO HERE
PRE-ORDER PEGASUS HERE
PRE-ORDER PEGASUS (TARGET EXCLUSIVE CD) HERE
PURCHASE TICKETS FOR DRIVE-IN HERE
Location: Carflix Cinema
Date: October 30, 8:00 PM EST
Location: Archlight Drive-In
Date: October 30, 8:00 PM PST
Location: The Springs Cinema & Taphouse
Date: October 30, 8:00 PM EST
New York City
Location: Brooklyn Army Terminal
Date: October 30, 8:00 PM EST
By Armon Hayes
Pressure225 offers refreshing perspective and a distinctive voice. Emerging thru the rubble of battle rap, the sound of no regrets, leaving it all on every track.
The Bronx native’s career is growing with the momentum of his victory as HOT97’s Top shelf freestyle winner. Pressure spits his way to the top of rap battles and music charts with the wit and cadences of a budding force in Hip Hop. My first encounter with Pressure225 was at SOBS where I worked closely with the new artist as he prepared for his performance. Today, I caught up with the lyricist for a Q&A for 360 Magazine and learned how his charm translates from the stage and into real life.
What new projects are you working?
I’m currently finishing my new EP titled “To Die For.” Every time I say the title it feels off, to be real. But it’s a story. You would have to tune in to understand the concept behind it.
I try to make all my projects based on a theme and this one made me dig deeper than any of the other projects I worked on. To try and summarize, it’s about letting go of what you love. In my eyes, that is music. “Is this something I love where the sacrifice is worth the reward?” I’ve been working on this so long, the stress of the independent grind I just had to ask myself, is it to die for? Listen in and it will translate deeper.
What inspired your new music and video for “I give you everything?”
“I give you everything” goes back to the theme in the music. It’s a revolving door behind the questions I have for my passion. It’s almost like my insecurities speaking. I also felt like many people can relate. How much of myself can I give to the craft before I fall down? I wrote the song in 20 minutes and it was the first song I recorded with the homie @madamixes. I’ve always recorded my own projects but this time I felt that I needed to give that responsibility to another ear. It worked out and by taking the opportunity I learned so much about recording in the new streaming era.
The video was shot by @ezrugonalez, and, to be honest we had no big plan. It was like a run and gun video that he made work. His vision behind the camera is crazy. We shot it in Dumbo, Brooklyn and Ezru gave the direction and I gave the performance.
How do you respond to critics who treat battle rap not as a mainstream vehicle?
I love battle rap. Battle rap is the purest form of rap. It’s raw and performed in one shot as a 9-minute performance done in three rounds. It doesn’t get more real than that. There are big time battlers who make $70-80k a battle. I wouldn’t say battle rap is not mainstream but big leagues like @urltv, who are backed by the likes of Drake, are definitely taking it there. If you come up in battle rap it can open gates to new opportunities for sure.
Describe your music in one word?
As the winner of episode 4 of Hot 97’s Top shelf, what are your biggest takeaways?
Networking is key. Listen and learn from the people you meet, take advantage of the rooms you are in. I met some good people behind the scenes who handed me game that I hold on to till this day. When I get my shot for @funkflex freestyle, I will show out for sure lol.
Artist you hope to collaborate with?
My dream list is very New York. Jadakiss, Fab, Nas, but if we are talking more active I’d say J. Cole, Kendrick. I also really like Griselda Records, Westside Gunn, Conway, and Benny for bringing rap back to New York.
How has quarantine life been for you as a new independent artist?
As for independent artists, all we ask for is free time to work on the craft. We as a whole have never been in this predicament. For myself, I can say I took advantage of that time. I am more aware of the steps I need to take on my journey. I made some investments and now I am looking to drop the projects I worked on during quarantine.
What are your thoughts on rap culture seemly more inclusive?
Its a love-hate thing. I love the fact that rap culture has come this far. I hate the moments I step back and know when it’s being patronized. I’m a guest in Hip Hop and it saved me; I will always be on the front lines to keep this culture growing.
Who are your top five rappers?
I don’t have a top five. It’s the age old question and I’m so deep into rap that my mood changes too much to pick five. But, I do have three that will always remain, that’s Jay Z, Big, and Nas. But, I may change that later.
Columbia Records recording artist and producer CHASE B just dropped the video for his new single “Cafeteria” with Don Toliver and Gunna. CHASE premiered the song on the first episode of Season 2 of his .WAV RADIO show with Travis Scott on Monday. In this episode, CHASE also announced his upcoming joint project with Don Toliver, ESCAPISM. In the video, viewers get a glimpse at a day in the life of CHASE B with a backyard meal at Nobu in the Neftali Arreola shot music video, which was directed by both CHASE and Don. Stay tuned for more exciting content coming from CHASE B in the rest of 2020.
Compton Rapper YG drops his new single and video for “Swag”
Despite the fun beat and lyrics of “Swag,” the music video has a political undertone to it. In the video, fans can spot Tyga and Snoop Dogg dancing along to YG’s bop, continuing the energetic message of the song. But, the video also shows YG honoring Colin Kaepernick as YG kneels in a jersey. This homage follows YG’s intertwining of the BLM movement and police brutality with his music, as seen earlier this summer in his song “FTP.” “FTP” includes lyrics about racism in the U.S. and the music video was shot at a BLM protest in LA. “Swag” and “FTP” demonstrate a powerful connection between art and politics, which YG proudly delivers and listeners eagerly await to stream.
Rapper and songwriter pineappleCITI releases acoustic version of her song “Lift Me Up”
pineappleCITI is back with an acoustic rendition of her latest single “Lift Me Up,” out now via Red Bull Records. Teased to fans on Juneteenth with the release of its timely music video, the stripped-down version of the R&B anthem demonstrates pineappleCITI’s artistic versatility and strives to uplift listeners with its self-motivating lyrics. As with the original track, CITI reflects on her journey throughout her career.
The release also serves to provide positivity to all those who have been fighting for social justice. As pineappleCITI has been on the frontlines of the protests in her hometown of Newark, NJ, this message is especially personal.
“‘Lift Me Up’ authentically captures how I feel and how I think we all feel,” says CITI on her motivation behind the release. “This is an important time for us as a country to speak out and stand up for our rights but also to pay close attention to how all of this is affecting our mental health. We could all use a lift me up right now.”
For pineappleCITI, rhymes and raps spring right from the heart as she approaches each song, project, album, and show with an equal reverence for nineties East Coast storytelling and old- school Motown catharsis. Endorsed early on by The Fader, Paper Mag, Complex, and Billboard and streamed over 2 million times as of 2019, the New Jersey-born MC provides a simultaneously unique and universal perspective to her music.
TikTok stars ZaeHD & CEO release their EP Global Warning out today
Today, the TikTok rising rap duo ZaeHD & CEO release their new EP Global Warning via RCA Records. Last week, they released a track off the EP, “Special Delivery,” along with the accompanying video.
When asked about their Global Warning, ZaeHD & CEO explain, “We’ve come a long way since our first project, but we’re still only just getting started. Global Warning is just another example of what we have to offer. Only hits. This is us warming up and warning the world to get used to seeing and hearing about us.”
Listen to Global Warning now and watch “Special Delivery“
About ZaeHD & CEO:
Born in Little Rock, Arkansas, the long-time friends that make up the rising rap duo ZaeHD & CEO are heating up in 2020 following a breakthrough year in 2019. Popular on YouTube, TikTok and Triller, the newly-signed RCA artists started out by making catchy choreography on YouTube (created viral “Shoot” dance with BlocBoy JB) and went on to go viral with their songs “Hustle & Flow,” “Cookie Shop,” “Roscoes,” “SIX’FO,” “ALL IN,” “HUMPTY DUMPTY” and “SMASH” on TikTok. ZaeHD & CEO released numerous singles before debuting their first project HighDefGang Vol.1 in April 2019, followed by their second project HighDefGang, Vol.2 in December of that year. Early fans of the young rappers include Justin Bieber, Drake, Chance the Rapper, Shaquille O’Neal and more. They currently have over 280,000 YouTube subscribers, over 6 million original videos that have been made with their songs on TikTok and overall, have over 93 million streams worldwide on Spotify and Apple alone.
KANYE WEST has released a new track and video “Wash Us In the Blood” featuring Travis Scott. “Wash Us In The Blood” was mixed by Dr. Dre. Artist Arthur Jafa created the artwork and directed the video. “Wash Us In The Blood” is the first track from West’s upcoming tenth solo studio album God’s Country.
Listen to “Wash Us In The Blood” HERE.
Watch the “Wash Us In The Blood” video HERE.
“Wash Us In The Blood” is being offered for pre-order online HERE in a variety of different formats including a 12 inch picture disc, 7 inch red vinyl, red cassette, CD and a standalone digital single; all featuring artwork by Arthur Jafa.
Kanye West’s 2019 album Jesus Is King debuted at #1 on the Billboard 200 album chart, surpassing the Beatles and once again tying Eminem for the most consecutive #1 album debuts in chart history, with nine.
Jesus Is King also made history with #1 debuts on both the Rap Album and Gospel Album charts.
On the Jesus Is King album, New York Magazine wrote “There comes a time, when musicians devote themselves to big questions, where the biggest question of them all comes calling, the question of what, if anything, orders the universe…Jesus Is King is the man coming full circle.”
On Kanye West, NBC News offered: “It is not hyperbole to call West a genius.”