Posts tagged with "New Rap"

GirlzLuhDevs via Jen Rosenstein for use by 360 Magazine

GirlzLuhDev – Leg or Arm

Inland Empire rapper GirlzLuhDev‘s latest sensual single “Leg or Arm” brings a bit of summer warmth to the depths of winter. The track, which is out now on Capitol Records, is built around soft keyboards and West Coast bounce that provide a canvas for Dev’s mischievous and fun vocals. Listen HERE.

The dizzy, intimate production of “Leg or Arm” feels like a dreamy afternoon in the California sun. It’s pure warmth, an escape from the troubles of the world. Dev flows like a breeze, sipping Shirley Temples, messing around with a girl, and playfully wondering if he’ll end up being talked about in her groupchat. When he croons about “riding round with blicky and designer clothes,” it sounds less like a threat than a positive affirmation. Dev places gangsta tropes in new contexts, making every bar feel like a celebration. He’s the fun-loving ball of energy and melody that rap needs, next in a lineage of West Coast rap-singers.

“Leg or Arm” follows a hot streak of memorable singles from Dev, including the pounding “Gas Me Up” and the somber “Dead Bro.” This track kicks off a new year for the 18-year-old rising star as he continues to build on the success that began with 2020’s “Tooka,” which launched him to the national stage and earned him a deal with Capitol. The game needs rappers as charismatic as Dev, and with each passing track, he’s proving that he’s rare indeed. Dev has amassed over 34 million streams in the U.S. alone.

About GirlzLuhDev

GirlzLuhDev is a rapper, singer, ex-basketball star, and quite possibly America’s next great hitmaker. Oh, and he’s a senior in high school. The 18-year-old artist from California’s Inland Empire is a year into making music but has already landed a viral hit, the raunchy but blissed out “Tooka.” Supported by simple beats and rich keys, he parlays his youthful energy into a bright blend of bars, warbled melodies, and ad-libs that sound like smack talk beamed down from a distant planet. Its sun-baked West Coast Street rap meets the wonky charm of a kid with nothing to lose. Signed to Capitol Records, Dev has his sights set on the national spotlight.

Paul Thom (Cash Money Records) for use by 360 Magazine

YoungBoy & Birdman × From The Bayou

December 10, 2021, YoungBoy and Birdman released their joint mixtape, From The Bayou. Listen HERE.

Both popular rap stars came together and created ten new tracks together. Their music, together, fuses “magnetically melodic hooks with diamond-encrusted lyrical flexes.” From The Bayou joins together contrasting eras and fashions of Louisiana rap with two of the most prominent and influential to come out of the state on one jointed project.

The tape starts off with “100 Rounds,” and then moves to Birdman handing off to YoungBoy on “Young Stunna,” and the tape finishes on the Southern rap masterclass that is “How Ya Kno.”

From The Bayou Track List

  1. 100 Rounds
  2. We Ride
  3. Choppa Boy
  4. Open Arms
  5. Alligator Walk
  6. The Bigger End
  7. Young Stunna
  8. Safe Than Sorry
  9. Heart & Soul
  10. How Ya Kno
  11. Achievements
  12. Black Ball
  13. Stuck With Me
Reyana Maria via Republic Records for use by 360 Magazine

Reyanna Maria – Used Two

19-year-old Melbourne-based Filipino pop/R&B singer and songwriter Reyanna Maria serves up a sizzling new single: “Used 2”.

Get it HERE via Victor Victor Worldwide/Republic Records.

On the track, an airy beat brushes up against her smooth delivery as she warns, “I might throw it back on your man like you used to.” With attitude and swagger, she continues to flex with a flirty promise, “Your man coming home with me, because I know he don’t like the way you do.” The track highlights her dynamic vocals, provocative lyrics, and undeniable energy. 

It arrives on the heels of “What’s Ur Sign?” The latter has amassed over 1 million streams to date in addition to reeling in critical acclaim.  Billboard named it among the “R&B/Hip-Hop Fresh Picks of the Week,” and claimed: “the track is catchy and confident, setting the laid-back singer up for an equally lovable follow-up release.” Bongmines Entertainment attested, “‘What’s Ur Sign?’ contains a relatable narrative, flirtatious lyrics, and an ear-pleasing vocal flow.”

Reyanna exploded with the buzzing single “So Pretty” and its Tyga-assisted Official Remix. Right out of the gate, HIGHSNOBIETY named her among “Creators to Watch Right Now” and raved, “Reyanna Maria is the face of a new league of home-grown artists who are using social media to take the reigns of their careers and cultivating their presence in the music industry on their own terms.” Meanwhile, she also picked up plugs from Forbes, HotNewHipHop, and more.

“So Pretty” initially came to life when Reyanna sang on a duet challenge on TikTok. The spur-of-the-moment sound that was created from the video exploded with over 20 million views and 1 million-plus TikTok videos. On its heels, the original track posted up 45 million-plus streams and counting to date. Videos using “So Pretty” were created by Chrissy Teigen (34M Followers), Bella Poarch (56.4M Followers), Alicia Keys (20.7M Followers), Vanessa Bryant (14.3M Followers) and many more!

Even when clutching the tiny microphone of her wired earbuds and serenading a smartphone camera, Reyanna Maria exudes the kind of charisma and attitude meant for the global spotlight. Within a few months’ time, the 19-year-old Melbourne-based Filipino songstress has already inspired 1 million-plus TikTok videos and racked up over 12 million streams. By the age of fourteen, she started to fill a notebook with lyrics and song ideas. She posted covers online and mimicked idols such as Ariana Grande and Jhené Aiko. As part of an online challenge, she went live on TikTok to sing on a beat. The initial clip of “So Pretty” exploded with nearly 10 million views as they finished the song together in two more successive posts, totaling 22 million views. Victor Victor Worldwide founder Steven Victor signed Reyanna on the spot once he found out about her video. Now, the official release of “So Pretty” [feat. Tyga] formally introduces Reyanna Maria as a fiery force for pop and R&B.

Jordan Hollywood via Travis Shinn for Motown Records for use by 360 Magazine

Jordan Hollywood – Pleasures

Florida rapper, singer, producer, and hitmaking CEO Jordan Hollywood unleashes “Pleasures” a new single and music video out now via Quality Control Music/Motown Records. Listen HERE and watch the video HERE. The song paves the way for his upcoming album, Only The Paranoid Survive, coming soon.

On the track, a hypnotic beat grates up against his intent flow. His nimble rhymes give way to a confessional chorus, “I wake up everyday. I tell my son that I love himߪI miss my mom so much I wish that I could hug you.” In the accompanying visual, a psychotherapist reminds Jordan, Only The Paranoid Survive, before he raps from the couch. As stacks fly, he ends up in a literal battle of tug-of-war before facing off against an entire tactical team. 

“Pleasures” follows his energized summer banger “The Ugly Song” a collaboration with producer legend Timbaland who told Jordan “You really took it there. Lyrically, video style, concept. I just wanna be the added piece to the puzzle.” ThPle record received acclaim from NME, REVOLT, and more, XXL named it among, “The 13 Best New Songs This Week,” and HotNewHipHop raved, “Jordan Hollywood has his hands on a summer smash.”

About Jordan Hollywood

Jordan Hollywood believes paranoia is integral to his success. “I think being paranoid is healthy,” says the Florida native. “Overthinking certain situations can reduce the losses you take in life.” It’s difficult to argue with the versatile artist, producer, CEO, and hustler. His singular ability to blend witty punchlines, vulnerable verses, and melodic croons into captivating rap/R&B/pop hybrids has resonated with his growing fanbase for years. After a stint in his youth writing for fellow Broward County artist Jason Derulo, Hollywood released a successful independent debut Sorry for This in 2016 and then signed with Quality Control Music for 2018’s FINALLY!. The whole way, he’s held to his ever-skeptical mentality, which has now afforded him the space and close-knit creative circle to create his most honest and mature album to date the forthcoming Only the Paranoid Survive. The album is a document of Hollywood’s growth as he perfects the art of balancing family, loyalty, and financial gains. Only the Paranoid Survive is a product of the countless hours Hollywood spent holed up in his home studio speaking to the microphone about everything from the pressures and anxieties of the unknown, new fatherhood, and avoiding people who he doesn’t trust.  The emotions he spills don’t feel born of negativity, but of self-preservation through his worries, he’s learning how to thrive.

Stand the Rain via Republic Records for use by 360 Magazine

G Herbo – Stand the Rain

Unleashing the heat at a prolific pace, chart-topping phenom and platinum-selling G Herbo uncovers the music video for his latest single “Stand The Rain (Mad Max).” Watch it HERE. It’s available on his critically acclaimed chart-topping new album, 25, out now. Listen to 25: HERE

The black-and-white (and green) visual shot by No More Heroes opens with Herbo reading his own “30 Under 30” cover story in Forbes. However, the action unfolds in frenetic fashion as the clip follows him to church, the basketball court, and the gun range as he delivers each successive rhyme with more intensity than the last. No matter what, he’ll make you feel like you can “Stand The Rain” too.

It also arrives on the heels of the music video for “Cold World,” which has already clocked 2.4 million YouTube views and counting. Of the track, Complex claimed Herbo “is reaching new heights” as it also attracted plugs from The Source, Revolt, AllHipHop, and many more.

25 recently crashed the Top 5 of the Billboard Top 200. It not only became his second straight bow in the Top 10 of the chart, but it also emerged as his highest debut yet. It has amassed over 182 million streams and earned widespread praise. Starring on its latest cover, KAZI Magazine went as far as to christen him “Chicago’s Street Rap Messiah,” and HYPEBEAST dubbed it, “Arguably the rapper’s most vulnerable record to date.

G Herbo opens up like never before on the record. Complex hailed it as “a confessional album that opens a window into his world at the quarter-century mark.” His raps rip deeper, while the hooks hit harder than ever. He’s delivered a project that speaks to the struggles of the Windy City and this generation while showing it’s possible to build an empire.

As such, G Herbo has assembled his biggest, boldest, and the best body of work to date with 25. Among these 19 tracks, he recruited a cohort of A-list collaborators, including Polo G and Lil Tjay on “Cry No More,” 21 Savage on “T.O.P.”, and The Kid LAROI and Gunna on “You Can’t.” Through and through, his authoritative flows, incisive choruses, and raw heart shine.

He bulldozed a path for the project earlier this year with “Break Yoself,” and “Really Like That.” The FADER attested, “The tracks feel like siblings with their gunmetal-black sounds and visions of violence and wealth, though I can imagine turning up to ‘Really Like That’.” Plus, 25 boasts the fan-favorite “Statement,” nearing 10 million streams.

G Herbo is back, and he’s ready to flip the game upside down once and for all on 25. Merch including T-Shirts, Hoodies, and CD’s are available to shop HERE.

About G HERBO

After quietly grinding for years out of his native Chicago, G Herbo established himself as not only a platinum-selling, chart-topping phenomenon, but also as a staunch mental health advocate and proponent for change in the black community. Following a string of acclaimed projects, his critically celebrated third album PTSD bowed at #7 on the Billboard Top 200, received praise from Rolling Stone as “his most vulnerable album to date,” and yielded one of the most important songs of 2020—the platinum-certified title track “PTSD” [feat. Juice WRLD, Lil Uzi Vert, & Chance the Rapper]. Additionally, he launched the Swervin’ Through Stress youth mental health program which was recognized by Forbes 30 Under 30. To further his commitment to championing these causes, he is also remodeling an old, shuttered, public elementary school into a community center in Chicago. In 2021, he reached new heights yet again. His fourth full-length offering, 25, soared to the Top 5 of the Billboard Top 200, marking his second consecutive Top 10 and highest debut to date. Racking up hundreds of millions of streams right out of the gate, Pitchfork attested, “As Chicago’s G Herbo has gotten older, his music has become more urgent,” while he adorned KAZI’s cover. Simultaneously, he appeared on multiple #1 albums such as Pop Smoke’s Faith [“Run Down”] and The Kid LAROI’s F*CKLOVE3+:OVER YOU  [“Don’t Leave Me”] as well as collaborating with Dave East and Harry Fraud. With a larger-than-life fanbase, G Herbo has shared the stage with everyone from Miley Cyrus to Marshmello.

No1-Noah via Young Canon for use by 360 Magazine

NO1-NOAH – Bounce

Singer/Songwriter NO1-NOAH (Ghetto Earth Records/Interscope Records) isn’t shying away from telling the ladies what he’s craving in his new video “Bounce.” Directed by Arman Mitchell, NOAH pens a hypnotic hook capable of seducing any woman to fulfill his desires in the bedroom. Surrounded by a bunch of party-goers, NOAH takes the action with him wherever he goes. Whether it’s the house, the streets, or the liquor store, no location is safe from Noah and his team of dance-happy friends. Watch HERE.

He is the first signee of Summer Walker, and much like her, is very open about his intentions, and that is evident through the song’s explicit lyrics. 

Last January, the promising songwriter was named one of Billboard’s 15 Hip-Hop & R&B Artists to Watch. Touted for his “ethereal vocals and intrepid lyricism,” NOAH first caused shockwaves in the R&B world when he appeared on Summer Walker’s 2020 standout EP Life on Earth. NOAH’s indelible prints landed on the singer’s stellar cuts “SWV” and “White Tee,” where he served as her guest feature.  

After displaying beams of promise on Walker’s sizzling anthems, NO1 inked a deal with her label Ghetto Earth Records last winter. Serving as her first artist, NOAH looks to rattle the cages of R&B with his emo-leaning tracks and sticky hooks. Since announcing his deal, his opening record, “Ridin For My Love,” flaunted his pillowy vocals and gutsy lyrics. With publications such as Rolling Stone and XXL already praising NOAH for his extraordinary talents, it’s only a matter of time before he morphs into a full-fledged star. 

About Ghetto Earth Records

Ghetto Earth, founded by R&B artist Summer Walker in 2020, is a record label who debuted with feature artist NO1-NOAH. It is a joint venture with Interscope Records.

Will Claye via Red Bull Records for use by 360 Magazine

Will Claye – Wee Hours Music Video

 Fresh off participating in this year’s Olympic Games in Tokyo, hip-hop artist and Olympic medalist Will Claye releases the stunning visual for his single, “Wee Hours,” out now via Red Bull Records. Written by Claye, “Wee Hours” was produced by Grammy-winning songwriter and producer DJ Khalil, best known for his work with Jay-Z, Kanye West, Drake, Kendrick Lamar, and more. 

The strength of “Wee Hours” lies in Claye‘s introspective and poignant lyrics, which he delivers with a West Coast-influenced flair. The cinematic music video companion echoes this, drawing inspiration from his own experiences. “I wanted to speak for people whose voices have been suppressed,” says Claye. “I want to inspire my people and show them that even through all the horrific things we have gone through as a people, we can make it through and rise above it all.”

Adorned in his Olympic medals amidst a field of sunflowers, the visual cuts back and forth between Claye and a younger version of himself. Set in the orange-hued glow of his family’s home, the video shows young Will as he goes through the motions of his day. The video soon takes a darker tone, as Will steps outside and witnesses a police officer chase a Black man onto his yard. As the officer moves to pull out his gun, the man is saved by three guardian angels driving by, as the video closes with the powerful message of “our angels are always watching over us.”

The release of “Wee Hours” follows the debut of Elevate, the documentary from Red Bull. The short film follows Claye as he trains for the Olympics and records new music, working to make his mark on the world. As his moment in the spotlight parallels a cultural boiling point surrounding racial injustice, Claye seeks to use his voice to inspire his community’s youth, serving as a positive role model for the next generation. Watch HERE.

About Will Claye

Three-time Olympic medalist Will Claye started his path as a world-class athlete. By way of track and field, he was able to move into starting his brand ELEVATE, music and philanthropy. Will’s brand grew largely at the London Games in 2012, where he earned a bronze medal in the long jump and a silver medal in the triple jump to become the first man since 1936 and the first American since 1904 to obtain medals in both events. The Phoenix, AZ native of Sierra Leone-descent solidified himself as the #3 triple jumper of all time in 2019 and at the same time released an EP, WEST SIDE STORY, and single “TMS.” 

The catalyst for Will’s music career came from artist YG inviting him to the studio and the pair creating IDGAF, what is now known as a classic West Coast record. From there, Will began to create his own lane and his own sound, taking inspiration from Bob Marley, Andre 3000, Snoop Dogg, DJ Quick, Pharrell, Jay Z, Nipsey Hussle, Kendrick Lamar, and Nate Dogg. With a wide array of influences, Will has created a sound that is eclectic and diverse, based on how he is feeling and what is going on in life. He is a rare combination of talent and genuine humility, recognizing that he can use his status as an artist and professional athlete to help others.

LMB DG via Chris Torres for use by 360 Magazine

LMB DG – Trust Me

LMB DG released his new single, “Trust Me,” via Capitol Records. Atop a haunting keyboard melody, he delivers a powerful declaration of self-reliance and victory over those who would bring him to his knees. The Los Angeles-based artist wrote the track with Chase The Money and Desro, who also served as producers. Stream “Trust Me,” from DG’s forthcoming mixtape, HERE. Watch for the official video to premiere soon.

“Trust Me” follows DG’s viral hit “Pull Up,” which has now surpassed 30 million combined global streams. Praising his “fast bars and rhythmic verses,” EARMILK said, “’Pull Up’ has a classic hip-hop and R&B sound, LMB DG toggles between melodic vocals and quick, structured raps. Each bar describes his triumphant grind for the finer things in life.” View the gritty official video for “Pull Up,” which was directed by Picture Perfect (A Boogie Wit Da Hoodie, French Montana, Cardi B), HERE.

About LMB DG

DG was born to deliver the ghetto gospel, music for survivors. Fueled by memories of his troubled Los Angeles neighborhood and the years he spent honing a powerful voice in his church choir, the West Coast artist freely spills his soul over solemn trap beats. He spins tales of tragedy, triumph, romance and everything in between, creating anthems that sit at the intersection of despair and inspiration, drawing from a life that’s been filled with unexpected twists and turns.

Born DeGabriel Floyd to a mother from Trinidad and Tobago and a father from Illinois, DG remembers riding around in the car with his dad, listening to Boyz II Men and Michael Jackson. Inspired by their melodies, he began singing in church with his sister. To this day, Boyz II Men remain one of his favorite groups. Check out DG’s soulful acapella take on their chart-topping 1992 hit “End of the Road” HERE.

When he was only nine, DG‘s father died of lung cancer. Inspired by his dad’s love of football, DG began to focus on making his own gridiron dreams a reality. By his senior year of high school, he had earned a full scholarship to play at the University of Texas. While preparing for his freshman season, DG learned he had a congenital condition that narrows the spine. He announced his retirement from football in December 2019. Turning to music as a way of coping, he quickly found that highly personal songs like “Long Nights” and “Pull Up” resonated with others.

“Now I know I’m not alone, and other people can know they’re not alone, too,” says LMB DG.

Masked Wolf via Harpreet for Elektra Records for use by 360 Magazine

Masked Wolf – Say So

Elektra recording artist Masked Wolf has unveiled his brand new single “Say So,” available today on all DSPs HERE. The buoyant track is an early contender for song of the summer, and marks the Australian rapper’s much anticipated, follow up to his global smash “Astronaut In The Ocean” which has already gone to #1 in 8 countries around the world and amassed over a BILLION streams to date. “Say So” sees Masked Wolf collaborating once again with “Astronaut” producer Tyron Hapi. Watch the companion lyric video for “Say So” HERE.

Masked Wolf explains: “It’s always important for me to say something with my music, even if the deeper message is hidden inside of what sounds like a fun, upbeat song. In ‘Say So,’ I was writing about how, in times of trouble, we often try to act like we’re still okay, even when we really aren’t. No matter how bad the situation is or how close we are to self-destructing, we think that, if we keep telling ourselves we’re ok, then maybe we will be. We think ‘if we say so, then we say so…’ but really we need help.”.

“Astronaut In The Ocean” has also proven to be a multi-format phenomenon in the U.S., climbing into #1 on the Rhythmic chart while remaining a mainstay in the Top 10 at Top 40 radio. The song has spent 20 weeks and counting on the Billboard Hot 100, peaking at #6 and holding at 12 this week. Meanwhile, the official music video has logged over 180 million views on YouTube alone. Masked Wolf made his world television debut with an epic performance on “The Tonight Show Starring Jimmy Fallon” followed by his first, primetime television appearance on The Voice and, most recently, on “The Kelly Clarkson Show.” Last month, Masked Wolf released “Gravity Glidin’,” a track that he explained as “the response to Astro. Where ‘Astronaut In The Ocean’ is about not being where I should be, this song is about me feeling like I’ve found my place and finally gliding through the environment I was born to be in.”

Look out for much more to come from Masked Wolf in 2021.

About Masked Wolf

Transforming from a mild-mannered man by day into an unrestrained beast in the studio, Masked Wolf (aka, Harry Michael) has unassumingly established himself as a powerful, passionate, and primal hip-hop force. After graduating from school, the Sydney, Australia native tirelessly worked in sales to fund recording. He even took out a loan to build a home studio as he cut hundreds of songs and logged thousands of hours in the lab. In 2018, he dropped his independent debut “Speed Racer.” It gathered millions of streams and turned heads across Australia. Following “Night Rider” and “Water Walkin,” he unveiled “Astronaut in the Ocean.” Awash in airy guitar, jagged 808s, neon keys, and deft wordplay, he submerged himself in honest lyricism, facing depression head-on. That one-two-punch of a recognizable riff and chantable chorus organically caught fire online. It quickly incited 350,000-plus TikTok videos, spanning everything from footage of U.S. military Blackhawk chopper crews to welders and ice fisherman. Meanwhile, Kansas City Chief Super Bowl champ quarterback Patrick Mahomes even incorporated the tune into an Instagram post, fueling its explosion in early 2021. Amassing streams in the hundreds of millions and counting, the buzzing rapper and singer unleashes a torrent of personal truths and emotions on his 2021 debut for Elektra Records and more to come.

Boslen via Cam Carrado for use by 360 Magazine

Boslen – Quartz Music Video

Vancouver-bred alt-hip-hop newcomer Boslen shares the ferocious video for “QUARTZ.” Featuring Zimbabwe-born rapper Charmaine, “QUARTZ” is the third single released from Boslen’s forthcoming debut album DUSK to DAWN, due out later this year. Watch the Natasha Dion directed and produced video HERE. The video showcases the new Canadian wave with the upcoming artists cruising in their luxurious cars putting on for both Vancouver and Toronto.

“QUARTZ” is built on an aggressive rhythm. It’s one of my best flows. Charmaine and I let loose and this song bridges the gap between Toronto and Vancouver’s music scene,” said Boslen.

Produced by justsayin, Stoopid Lou, and Dalton, “Quartz” is the latest offering from a fast-rising artist with a proven track record of boldly defying genre boundaries. This time around, the 22-year-old phenomenon delivers one of his most formidable tracks to date, showing the full force of his commanding vocals and expert wordplay.

About Boslen

Boslen is a 22-year-old trailblazing and genre-bending artist of Jamaican and Indigenous Canadian descent, based in Vancouver. Fusing hip-hop, rock, pop, and everything else under sun to craft his emotive rap ballads and bouncing trap bangers, he’s a sonic architect who meticulously takes part in the production of all his tracks. In 2018 he released his debut mixtape Motionless, then delivered Motionless II later that year. Arriving in early 2019, his single “Eye for an Eye” cemented his spot as a crucial force in the future of Vancouver’s sound. In July 2019, Boslen released “Hidden Nights,” which gained traction after receiving support from popular YouTube channel and entertainment company, the Nelk Boys. From there, Boslen went on to release his Black Lotus EP, which peaked at #11 on the Canadian Apple Music streaming charts. His momentum continued into 2020 with the release of “VULTURES,” a track clapping back at those who were taking advantage of him. As he continues to push himself creatively, Boslen is becoming widely known for his self-reflective lyricism, as well as his ability to seamlessly flow over pop, hip-hop, R&B, and alternative production. Later this year, Boslen will release his debut album DUSK to DAWN.