Posts tagged with "new rapper"

No1-Noah via Young Canon for use by 360 Magazine

NO1-NOAH – Bounce

Singer/Songwriter NO1-NOAH (Ghetto Earth Records/Interscope Records) isn’t shying away from telling the ladies what he’s craving in his new video “Bounce.” Directed by Arman Mitchell, NOAH pens a hypnotic hook capable of seducing any woman to fulfill his desires in the bedroom. Surrounded by a bunch of party-goers, NOAH takes the action with him wherever he goes. Whether it’s the house, the streets, or the liquor store, no location is safe from Noah and his team of dance-happy friends. Watch HERE.

He is the first signee of Summer Walker, and much like her, is very open about his intentions, and that is evident through the song’s explicit lyrics. 

Last January, the promising songwriter was named one of Billboard’s 15 Hip-Hop & R&B Artists to Watch. Touted for his “ethereal vocals and intrepid lyricism,” NOAH first caused shockwaves in the R&B world when he appeared on Summer Walker’s 2020 standout EP Life on Earth. NOAH’s indelible prints landed on the singer’s stellar cuts “SWV” and “White Tee,” where he served as her guest feature.  

After displaying beams of promise on Walker’s sizzling anthems, NO1 inked a deal with her label Ghetto Earth Records last winter. Serving as her first artist, NOAH looks to rattle the cages of R&B with his emo-leaning tracks and sticky hooks. Since announcing his deal, his opening record, “Ridin For My Love,” flaunted his pillowy vocals and gutsy lyrics. With publications such as Rolling Stone and XXL already praising NOAH for his extraordinary talents, it’s only a matter of time before he morphs into a full-fledged star. 

About Ghetto Earth Records

Ghetto Earth, founded by R&B artist Summer Walker in 2020, is a record label who debuted with feature artist NO1-NOAH. It is a joint venture with Interscope Records.

Goon Des Garcons via Def Jam Recordings for use by 360 Magazine

An Interview with Goon Des Garcons

By: Skyler Johnson

Goon Des Garcons is a Little Rock, Arkansas rapper known for his deeply original genre-bending style. He mixes several different genres, including hip hop and emo rock. He grew up in church, played the saxophone and began writing music in middle school. At 18, he left Arkansas and since then has lived in Baltimore, New York, New Zealand and now L.A. In his music, Goon gravitates toward spacey, deconstructed, melodic beats. Working closely with his longtime collaborator and fellow Arkansas native, Idle Kid, he explores a range that finds him riding beats with punctuated flow, clamoring through vocal distortion, and crooning against sparse, emo rock production.

Which artists inspires you the most? 

Ye, P, Cud, FKA TWIGS. I try to make music that can span genres like all of them. They can make sense of anything and everything musically, and still all very much feel like their own style and vibe. 

What led you to include the heavy industrial stylings your music is known for having? 

Really Idle and Yeezus. I was always on the punk high energy vibe. Then I met Idle doing these super industrial beats that sounded like they were from the future and immediately knew this was the sound I was always running towards. Minimal and futuristic. 

How would you best describe your music?

Hmm.. I dunno, that changes everyday really. I’ve honestly never had a proper answer for that but ima just say post-modern. That’s my shit right now haha.

What in real life inspires you the most?

Movies, Clothes, Art… shit, “outside” at this point. Last year was crazy what the f***.

Which artist would you like to collaborate with the most?

Ye, Pharrell, Cud, Twigs. My idols of course! I feel like we could make something crazy, but also just to learn from the greatest would be amazing.

One of your most recent singles is titled A24. Are you a major film buff?

Major haha. I went to vegas while LA was still on lockdown just to go to the movies.

Do you have any details about upcoming projects you’re able to share with us?

SHEESH!, should be out by the time this posts right? All the details anyone needs to know right now is all there 🙂

What’s it like releasing an album with a label as iconic as Def Jam?

Intense lol I love it. being in the same breath as so many of those legends is crazy for me. I’m just trying to get on that level. Inspiring.

Li Heat via Interscope Records for use by 360 Magazine

Li Heat – Heatin’ Up

After racking up millions of views and streams independently and attracting cosigns from the likes of Young Thug, Gucci Mane, and more, viral rap phenomenon Li Heat unleashes his new mixtape, Heatin Up. Along with the full project, an official video for “Victim” with Li Heat and Big 30 is out now. The Niles Bryant directed visual is a high-energy showcase of the duo’s combined lyrical skills.

To listen to the mixtape, click HERE

The project showcases his growth as a red-hot artist-to-watch. Among multiple bangers, it boasts his breakout anthem “007,” which has amassed over 5 million YouTube views on its official music video and north of 1 million streams.

Additionally, Heatin Up flaunts fan favorites such as the wild “Young & Turnt” and his most recent drop “Intro.” Elsewhere on the project, he leans into airy keys on the proud Alabama anthem “Crimson Tide” [feat. Big Yayo] where he namechecks Crimson Tide heroes like DeVonta Smith. Everything concludes on “Bows” [feat. Manny Major]. He and Manny Major launch a lyrical crossfire accelerated by rapid fire cadences and tense production. With no shortage of rambunctious delivery, trap-flavored energy, and Alabama grit, it illuminates his rhyme prowess and cements him as a force to be reckoned with.

About Li Heat

Hailing from Birmingham, AL, Li Heat is the latest viral rap phenomenon poised to take over the industry’s new wave. Heat originally gained notoriety for his track “007”, an instant viral success and his biggest single to date. The rambunctious, trap-flavored, warm tune has now amassed more than two million views since uploaded to YouTube on May 27. The song’s simple, yet catchy setup has made fans out of everyone, including Young Thug and Gucci Mane (who he’s since collaborated with). 

Li Heat’s style is catchy, bare-bones, and instantly memorable. He lists his inspirations as NoCap, Rylo Rodriguez, Tee Grizzley, Luh Soldier, and Lil Baby, incorporating traces of their influences into his rap style in a way that boldly creates its own, unique niche in rap’s crowded culture. It’s both familiar and yet different enough to make you intrigued. Now with the release of his debut project, which traces his growth as a musician, the Alabama-bred lyricist is on the verge of dominating the airwaves after only being in the industry for less than a year.

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Sheff G Artwork

SHEFF G “Proud of Me Now”

Sheff G, the leader of Brooklyn’s premier crew and label, Winners Circle Entertainment, closes out 2020 with the release of his debut album Proud of Me Now (Winners Circle Entertainment/RCA Records).  With Great John (“on the beat by the way”) helming production, Proud of Me Now is a coming-of-age lyrical journey where Sheff details his evolution – from his slip-ups to his come ups. Click here to listen.

Sheff kicked off Proud Of Me Now with the release of two singles, “No Negotiations and Lights On,” both of which further exemplified why Vulture named him as part of “NY’s Next Rap Generation.” Throughout the album, Sheff continues to play between a smooth flow and guttural style, leading beyond the Brooklyn drill movement.

“‘Proud of Me Now’ is my first album in partnership with RCA and my label Winners Circle. A lot of hard work went into making this album. I’m proud of the music I’m making. I’m proud of my team. I’m proud of being a CEO. I’m proud of me, now!!!,” says Sheff G.

Sheff G has also gained positive attention from the media. “When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints,” said Pitchfork.

Sheff G is also proud to have been chosen as Audiomack’s latest UpNow artist, their signature program dedicated to spotlighting and promoting the next generation of global music superstars. Announced earlier today by the streaming platform, Sheff G currently graces the cover of their popular UpNow Playlist and will be prominently featured across their channels with specialized marketing, editorial, social support, playlisting, custom videos, and more.

Over the past two years, and particularly throughout this summer, Sheff G kept the streets of Brooklyn and beyond ablaze with several drops, including his previous mixtape Just For Y’all, which garnered over 9.6M streams across all platforms, and the One and Only EP, ranked #21 on Complex’s list of 2020’s best albums so far.

Sheff G’s rise to stardom began in 2016 creating a local hit, “Nightmare,” produced by Great John in his living room. The following year, he released his breakout hit “No Suburban,” followed by the acclaimed 2019 project, The Unluccy Luccy Kid. Sheff showed no signs of slowing down dropping “No Suburban Pt. 2” which received over 21.2M streams. With each release, Sheff G displays a raw style addressing blunt realities with authenticity.

Listen to Proud of Me Now here. You can also watch “Lights On” here.

ABOUT WINNERS CIRCLE ENTERTAINMENT

Incorporated in 2019, Winners Circle Entertainment includes label co-owner Sheff G, Sleepy Hallow, Eli-Fross and producer Great John, who handles a majority of the label’s music production. Co-owned and operated by a solid management conglomerate which is made up of Jeremy “Jerm” Soto and Karel “White” Jorge.

On the heels of the partnership with RCA Records and Winners Circle Entertainment co-led by Sheff G and Sleepy Hallow, the collective is on a mission to create a culture-defining legacy and sound.  Winners Circle kicked off the partnership with a Sleepy Hallow single, “Tip Toe,” featuring Sheff G. The track delivered gritty verses while juxtaposing a playful sample popularized by Tiny Tim’s ukulele driven hit, “Tiptoe Through the Tulips.”

Be sure to keep up with Sheff G on Instagram and Twitter.

Hotboii Album Image curtsey of Noelle Accardi

Hotboii- “Double O Baby”

One of 2020s most phenomenal breakout stars, Hotboii has released his eagerly awaited new project Double O Baby. With guest spots from Lil Mosey and Toosii, Double O Baby is the Orlando rapper’s first full-length since his acclaimed debut project Kut Da Fan On featuring hit tracks like “Don’t Need Time” and “Goat Talk”. Go HERE to stream/download Double O Baby, available now via all digital retailers.

Also today, Hotboii premieres his soulful new single “Out The Mud” ft. Lil Mosey. Built on a backdrop of dreamy guitar tones and energetic beats, the track unfolds in heart-melting melodies as each rapper lays down an emotionally raw, high-powered performance.

“I put blood, sweat, and tears into every song,” said Hotboii on the creation of Double O Baby. “This project means a lot to me, and y’all are going to love it”.

Along with “Out The Mud,” Double O Baby features Hotboii’s previously released singles including the street anthem “Menace,” “No Limit,” “Police Brutality,” and “Left Lonely.” The 16-track project perfectly spotlights the 20-year-old artist’s masterful flow and soul-baring storytelling, which Pitchfork recently praised as a “blend of painful street tales and witty punchlines.”

Hotboii has been called “One of the hottest upcoming rappers in the game” by The Knockturnal. Complex has said he “is next up from Florida” and Pitchfork said, “The 20-year old continues to flourish.”

Track listing for Double O Baby by Hotboii: 

  1. The One
  2. I Don’t Want
  3. Out The Mud ft. Lil Mosey
  4. Menace
  5. No Limit
  6. Out My Reach
  7. All Of Your Love ft. Toosii
  8. Gotta Question
  9. Picture This
  10. 5 Steps Back
  11. Left Lonely
  12. Malcolm X
  13. Problems (No Rights)
  14. Can’t You See
  15. Crazy Thoughts
  16. Police Brutality

ABOUT HOTBOII

Hailing from West Orlando, Hotboii is one of the most exciting new rappers to emerge from his hometown’s scene. After getting his start at age 15, he discovered a natural musical talent and began using his songs as an emotional outlet.

Although he was briefly held back by jail time, Hotboii moved forward with laying the groundwork for a long-lasting career as soon as he was released, driven by an overwhelming urge to establish himself as an industry heavyweight. Earlier this year, he achieved breakout success with his full-length debut Kut da Fan On — a powerhouse 17-track album that accumulated millions of streams within the first month of its release. Arriving in May, Kut da Fan On features hit tracks like “Goat Talk.”

For more information on Hotboii, visit his Instagram and YouTube.

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