Li Heat via Interscope Records for use by 360 Magazine

Li Heat – Heatin’ Up

After racking up millions of views and streams independently and attracting cosigns from the likes of Young Thug, Gucci Mane, and more, viral rap phenomenon Li Heat unleashes his new mixtape, Heatin Up. Along with the full project, an official video for “Victim” with Li Heat and Big 30 is out now. The Niles Bryant directed visual is a high-energy showcase of the duo’s combined lyrical skills.

To listen to the mixtape, click HERE

The project showcases his growth as a red-hot artist-to-watch. Among multiple bangers, it boasts his breakout anthem “007,” which has amassed over 5 million YouTube views on its official music video and north of 1 million streams.

Additionally, Heatin Up flaunts fan favorites such as the wild “Young & Turnt” and his most recent drop “Intro.” Elsewhere on the project, he leans into airy keys on the proud Alabama anthem “Crimson Tide” [feat. Big Yayo] where he namechecks Crimson Tide heroes like DeVonta Smith. Everything concludes on “Bows” [feat. Manny Major]. He and Manny Major launch a lyrical crossfire accelerated by rapid fire cadences and tense production. With no shortage of rambunctious delivery, trap-flavored energy, and Alabama grit, it illuminates his rhyme prowess and cements him as a force to be reckoned with.

About Li Heat

Hailing from Birmingham, AL, Li Heat is the latest viral rap phenomenon poised to take over the industry’s new wave. Heat originally gained notoriety for his track “007”, an instant viral success and his biggest single to date. The rambunctious, trap-flavored, warm tune has now amassed more than two million views since uploaded to YouTube on May 27. The song’s simple, yet catchy setup has made fans out of everyone, including Young Thug and Gucci Mane (who he’s since collaborated with). 

Li Heat’s style is catchy, bare-bones, and instantly memorable. He lists his inspirations as NoCap, Rylo Rodriguez, Tee Grizzley, Luh Soldier, and Lil Baby, incorporating traces of their influences into his rap style in a way that boldly creates its own, unique niche in rap’s crowded culture. It’s both familiar and yet different enough to make you intrigued. Now with the release of his debut project, which traces his growth as a musician, the Alabama-bred lyricist is on the verge of dominating the airwaves after only being in the industry for less than a year.

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