Posts tagged with "phenomenon"

Noah Kahan's New Album - I WAS / I AM photo credit Aysia Marotta use by 360 Magazine

Noah Kahan’s New Album – I WAS / I AM

NOAH KAHAN RELEASES SOPHOMORE ALBUM I WAS / I AM –TODAY
FEATURING NEW SINGLE “SOMEONE LIKE YOU” FEAT. JOY OLADOKUN
ACCOMPANIED BY OFFICIAL MUSIC VIDEO OUT NOW
SET TO EMBARK ON I WAS / I AM HEADLINE TOUR THIS FALL
LISTEN TO I WAS / I AM HERE
WATCH “SOMEONE LIKE YOU” VIDEO HERE

Vermont singer and songwriter Noah Kahan releases his anxiously awaited sophomore album, I Was / I Am, today—listen HERE. The 10-track album features his newest single, “Someone Like You” feat. Joy Oladokun, accompanied by the official video also out today—watch HERE.

On the album, Noah says, “I can split my life into two parts. There is a defined and pronounced before and after within my consciousness that has become ever so clear to me in these long months of forced self-reflection. I started my journey here so fearful of changing, of losing the part of me that I felt was vital to staying grounded and unique. Somewhere in the last few years, I’ve had to let go of that fear, and allow growth, for better or for worse, to happen. This album is about examining that growth and measuring the difference from who I was when I started and who I am still becoming now. I’ve spent 4 years touring, traveling, experiencing things I would have given limbs for when I was a kid. I’ve lost friends. I’ve made lifelong connections with people I would never have otherwise gotten a chance to meet. I have failed so often and have had small successes that make it all worth it. I’ve fucked up, and I’ve lost people close to me. I don’t know if I’m ‘better’ or if I’ve regressed, I just know that I’ve grown. This album is about acknowledging that growth.”

On collaborating with Nashville singer and songwriter Joy Oladokun, Noah says, “Working with Joy on this song was one of those experiences that I’ll always remember and be grateful for. She is an incredible artist, and she was really natural on camera which made me jealous! I love her and her music and am so grateful for her involvement on this song.” Joy chimes in, saying, “When a folk-pop god like Noah Kahan calls, you come running.”

Noah Kahan took two years of milestones and transformed them into I Was / I Am, alongside his Busyhead collaborator and Grammy Award-winning producer Joel Little (Taylor Swift, Lorde, Shawn Mendes, Jonas Brothers, Khalid) and engineer Mark Rankin. Preserving his commitment to vivid lyricism, Noah crafted the new music with faster tempos and sweeping hooks, recharging his overall vision.

He says, “While writing this record, I’ve taken stock of who I am as compared to who I was when I started and what that means, for better or worse. I do have some perspective. I’ve also lost a lot. I’ve lost people close to me for different reasons. I’ve lost friendships. I lost my dog. Those experiences haven’t necessarily hardened me, but they’ve made me incredibly grateful for what I have now. The biggest change is a little bit of clarity in terms of who I am and the person I want to end up being. The songs on the record represent a new understanding of myself.”

I Was / I Am features Noah’s previously released anthemic singles, “Part of Me” and “Godlight,” and “Animal,” which capture his signature storytelling and evocative lyrics. The tracks have amassed over 12 million combined streams to date and received praised from the likes of BillboardSPINEntertainment Tonight, and many more.

This fall, Noah will embark on the I Was / I Am North American headline tour. Kicking off in St. Louis on October 14th and running through mid-December, the tour includes shows at New York’s Webster Hall and Los Angeles’ The Fonda Theatre, which are quickly selling out—see the complete list of tour dates below. Tickets are available now HERE. Noah Kahan has quietly emerged as a homegrown phenomenon with a combination of vivid songwriting and powerful performances (as well as a razor-sharp sense of humor on social media). He’s racked up over one billion streams across his catalogue, picked up a Gold Certification for “Hurt Somebody” feat. Julia Michaels, and performed on television shows such as The Late Show with Stephen ColbertLate Night with Seth Meyers, and TODAY. His 2020 Cape Elizabeth EP garnered critical praise from across the globe, and not to mention, he’s collaborated with a slew of artists, from Chelsea Cutler to mxmtoon to Quinn XCII to Gryffin.

Li Heat via Interscope Records for use by 360 Magazine

Li Heat – Heatin’ Up

After racking up millions of views and streams independently and attracting cosigns from the likes of Young Thug, Gucci Mane, and more, viral rap phenomenon Li Heat unleashes his new mixtape, Heatin Up. Along with the full project, an official video for “Victim” with Li Heat and Big 30 is out now. The Niles Bryant directed visual is a high-energy showcase of the duo’s combined lyrical skills.

To listen to the mixtape, click HERE

The project showcases his growth as a red-hot artist-to-watch. Among multiple bangers, it boasts his breakout anthem “007,” which has amassed over 5 million YouTube views on its official music video and north of 1 million streams.

Additionally, Heatin Up flaunts fan favorites such as the wild “Young & Turnt” and his most recent drop “Intro.” Elsewhere on the project, he leans into airy keys on the proud Alabama anthem “Crimson Tide” [feat. Big Yayo] where he namechecks Crimson Tide heroes like DeVonta Smith. Everything concludes on “Bows” [feat. Manny Major]. He and Manny Major launch a lyrical crossfire accelerated by rapid fire cadences and tense production. With no shortage of rambunctious delivery, trap-flavored energy, and Alabama grit, it illuminates his rhyme prowess and cements him as a force to be reckoned with.

About Li Heat

Hailing from Birmingham, AL, Li Heat is the latest viral rap phenomenon poised to take over the industry’s new wave. Heat originally gained notoriety for his track “007”, an instant viral success and his biggest single to date. The rambunctious, trap-flavored, warm tune has now amassed more than two million views since uploaded to YouTube on May 27. The song’s simple, yet catchy setup has made fans out of everyone, including Young Thug and Gucci Mane (who he’s since collaborated with). 

Li Heat’s style is catchy, bare-bones, and instantly memorable. He lists his inspirations as NoCap, Rylo Rodriguez, Tee Grizzley, Luh Soldier, and Lil Baby, incorporating traces of their influences into his rap style in a way that boldly creates its own, unique niche in rap’s crowded culture. It’s both familiar and yet different enough to make you intrigued. Now with the release of his debut project, which traces his growth as a musician, the Alabama-bred lyricist is on the verge of dominating the airwaves after only being in the industry for less than a year.

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

LISTEN HERE

An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model