The Tribeca Immersive event during the 20th Annual Tribeca Festival will see the launch of Critical Distance, a social augmented reality (AR) experience built to engage audiences toward long-term protection of marine wildlife. Harnessing the power of Microsoft HoloLens 2, Critical Distance blends projection and holograms to bring audiences into the world of the Salish Sea, home of the endangered Southern Resident orcas and their struggle for a sustainable future.
Within a custom-built projection environment, audiences of four each wear the latest Microsoft Hololens 2 wearable technology to interact with the Critical Distance characters and narrative. Immersed in the underwater world of Salish Sea audiences connect with J pod, a close-knit family of 24 Southern Resident orcas with a spotlight on Kiki — a six-year-old female who carries the fate of the pod on her shoulders. The groundbreaking storytelling harnesses technology to help us see below the surface in an entirely new way, empowering audiences to “see sound” as they experience Kiki’s world of echolocation and her struggle to compete with human activity. This educational exploration narrated by youth climate justice activist and Co-Executive Director of Zero Hour Jamie Margolin, highlighting scientific efforts focused on Orca preservation, aims to entertain, inform, connect and motivate audiences to take action to support this critical species
Following the launch at the 20th Annual Tribeca Festival, Critical Distance will continue on to the Smithsonian Museum of Natural History for a nine-month installation. Audiences are invited to experience Critical Distance between June 9-20, with tickets and advanced booking available at Tribeca.
Disney and Allure Bridal have joined forces to create a line of Disney-themed wedding dresses to “[turn] fairy tale dreams into reality for brides.” The dresses, says the Allure Bridals website, “capture the style and spirit of Disney Princess characters.”
But hold on…why, exactly, would a bride want to be a princess in a fairy tale marriage?
It turns out that although fairy tale weddings may be wonderful, fairy tale marriages are not. My firm analyzed 169 Grimms’ fairy tales, which are the precursors to all major fairy tales today. This collection includes the most beloved ones such as Cinderella and Snow White. We used statistical methods to identify patterns and determine what fairy tales are really saying; what we learned suggests that fairy tale marriages are doomed.
Four hidden messages we uncovered help explain why.
Men Should Have Agency and Power, Women Should Be Kind and Weak
In many fairy tales, a beautiful kind woman is abused, often by a witch or stepmother, and then saved by a prince or king who whisks her away to his kingdom where they marry shortly thereafter. What’s implicit in many of these stories is that the partners are not equal in power, agency or status. For example, Cinderella brings her good looks and a kind heart to the relationship whereas the prince brings wealth, power and a high-status position. Thus, fairy tales tell men and women that they should not be looking for their equal.
Men Are Valued for Their Actions, Women Are Valued For Their Looks
Marrying up is not without its flaws. When male characters marry royalty, 100% of the time it’s the result of their actions—feats of bravery, defeating armies, and killing giants. However, female characters marry royalty most of the time because they’re beautiful. Thus, fairy tales tell women to focus on their appearance and tell men to focus on being smart and brave.
Only Evil Women Have Control Over Their Lives
Fairy tales also have a great deal to say about power and control after the wedding. Princesses were the most powerful character only 12% of the time followed by queens who were the most powerful character only 3% of the time. So, if becoming a princess or queen through marriage, looks glamorous, in fairy tale land it comes with a lack of power.
Interestingly the female characters in fairy tales who have power are stepmothers and witches. Characters like Cinderella’s stepmother, the witch in Hansel and Gretel and many other nefarious female characters are the females who are powerful. These stories suggest that power is the province of good men (princes and kings) or evil women (witches and stepmothers).
After “I Do” Kings and Princes are Happy But Queens are Sad
Not surprisingly, male and female royalty have different emotions in fairy tale marriages. Queens are the characters who tell us about what it’s like being married to royalty: they are accused of terrible crimes by other women who long to take their place, or it’s the woman’s mother in law who is trying to get her removed. In these stories, the king determines her fate and many queens are banished or given death sentences.
Given the horrendous things that happen to queens, it’s no surprise that the most common emotion they express is sadness (41%). In contrast, the most common expressions that kings and princes express is happiness. Approximately 41% of king’s expressions and 56% of princes’ expressions are happy ones.
So, have a fairy tale wedding and feel free to wear a princess dress. Just be wary about how fairy tales and the implicit assumptions they carry about equality, desirable attributes in a spouse, and power don’t lead to happily ever after—even in fairy tale land.
Anne E. Beall, PhD is the CEO and Founder of Beall Research, Inc, a consulting firm that uses data and research to discover trends and create solutions for Fortune 500 companies. Author of Cinderella Did Not Live Happily Ever After and 7 other books on fairy tales, gender dynamics, human-animal relations, and market research, Anne previously worked for the Boston Consulting Group (BCG). She received her MS, MPhil, and PhD from Yale University. A lover of cats, storytelling, and walking, Anne lives in Chicago.
TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY
Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.
An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery
If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.
“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.
Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.
After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.
“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”
It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.
It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.
For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.
“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”
Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.
Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.
“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”
Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.
360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.
The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.
When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.
“Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”
The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.
As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.
“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.
When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.
When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.
“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”
He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.