Celebrated singer/songwriter Joan Armatrading has released a stunning video for her new single “Already There,” directed by David Lopez-Edwards.
WATCH THE “ALREADY THERE” VIDEO HERE, LISTEN TO “ALREADY THERE” HERE
STREAM/DOWNLOAD THE SINGLE HERE
NEW ALBUM CONSEQUENCES OUT JUNE 18, PRE-ORDER AVAILABLE NOW
The song deals with the familiar concept of two lovers– one has already fallen in love and is waiting for the other lover to catch up. As David Lopez-Edwards says: “Joan is a great story teller through her music, and when I first heard the track I had this image of her sat in an old armchair telling the beautiful love story that is ‘Already There.’
I really wanted to be able to convey the emotion of the song in the video. I thought the best way of achieving that was to tell the story was through contemporary dance and have a dance couple interpret Joan’s lyrics, and tell what is essentially a very emotional narrative through their movement, expression and interaction. We were all blown away by the routine our choreographer Ainsley created, and it was truly magical seeing it brought to life by our two incredible dancers Zhané and Jared.”
Joan concurs: “The dance interpretation of my song ‘Already There’ is perfect.”
David Lopez-Edwards is well known for his creative videos and has previously worked with Kylie, Pet Shop Boys, Emeli Sande, KT Tunstall, Natalie Imbruglia, and Culture Club.
Joan‘s 22nd studio album to date, Consequences, is scheduled for release June 18th (Digital) and August 13 (CD/LP) via BMG. Consequences ably illustrates the fact that Joan Armatrading never likes to repeat herself. It is a very different follow up to 2018’s UK’s Top 30 hit album Not Too Far Away.
Of course, the change of musical pace will come as no surprise to Joan‘s many legions of world-wide fans. She has always been a pioneer in what she does, ever since the release of her first album in 1972 when her then record company, by their own admission, had little idea of how to present her, as Joan was so outside the norm. It should also be remembered that Joan Armatrading was the very first female singer/songwriter from the UK to have international success with the songs she wrote and performed.
Whether she’s playing a blinding electric guitar solo that would put many of the recognized ‘Guitar Heroes’ in the shade, or focusing on specific genres like jazz or blues, Joan has always gone where the muse takes her with no predictability attached. Repetition isn’t in her lexicon, even when composing the music for The Tempest and as demonstrated on the recently screened documentary about her career, “Me, Myself, I.” With her heartfelt, direct and melodic trademark vocal style, lyrics that tell it exactly how it is, and strong rhythmic flow throughout, Consequences is an album of some surprises. The album is couched in a passionate intensity that benefits from listening to it from start to finish. Consequences is a complete aural experience and an uncompromising tour de force that engages and gets better with every listen. The subject matter of the album is an intrinsically intimate topic –love in its many guises. This is not an album about Joan herself, but rather one written from observation. Joan has created songs that people can make their own, applying the lyrics to whatever their own particular circumstances might be.
The single, “Already There” is a perfect example of this as it details the common experience of one person in a couple already in love, while the other lover hasn’t emotionally arrived there yet.
Consequences in CD, vinyl and digital format is comprised of 10 tracks in total. All of the tracks are written, performed and produced by Armatrading.
Consequences Track listing:
1.Natural Rhythm
2.Already There
3.To Be Loved
4.Better Life
5.Glorious Madness
6.Like
7.Consequences
8.Sunrise (instrumental)
9.Think About Me
10.To Anyone Who Will Listen
Pre-order Consequences HERE
Since the release of her last album, Joan has been made a CBE (from an MBE), Trustee of The Princes Trust, Ivor Novello Fellow, Americana Lifetime Achievement Award winner, and a Lifetime Achievement Award winner from Women of the Year. Joan completed a major sold-out UK and American tour in 2018 following a massive 235 date world tour in 2014/15.
Among many other accolades, she is the first female British artist to debut at number 1 in the Billboard Blues chart–where she stayed for 12 weeks and was the first ever female UK artist to be nominated for a Grammy in the blues category. Although touring is off the table for the immediate future, Joan will be giving a special, digitally streamed concert in support of the album later this year in September. Details of this are to be announced nearer the time of the concert.
