Posts tagged with "new hip hop"

Stand the Rain via Republic Records for use by 360 Magazine

G Herbo – Stand the Rain

Unleashing the heat at a prolific pace, chart-topping phenom and platinum-selling G Herbo uncovers the music video for his latest single “Stand The Rain (Mad Max).” Watch it HERE. It’s available on his critically acclaimed chart-topping new album, 25, out now. Listen to 25: HERE

The black-and-white (and green) visual shot by No More Heroes opens with Herbo reading his own “30 Under 30” cover story in Forbes. However, the action unfolds in frenetic fashion as the clip follows him to church, the basketball court, and the gun range as he delivers each successive rhyme with more intensity than the last. No matter what, he’ll make you feel like you can “Stand The Rain” too.

It also arrives on the heels of the music video for “Cold World,” which has already clocked 2.4 million YouTube views and counting. Of the track, Complex claimed Herbo “is reaching new heights” as it also attracted plugs from The Source, Revolt, AllHipHop, and many more.

25 recently crashed the Top 5 of the Billboard Top 200. It not only became his second straight bow in the Top 10 of the chart, but it also emerged as his highest debut yet. It has amassed over 182 million streams and earned widespread praise. Starring on its latest cover, KAZI Magazine went as far as to christen him “Chicago’s Street Rap Messiah,” and HYPEBEAST dubbed it, “Arguably the rapper’s most vulnerable record to date.

G Herbo opens up like never before on the record. Complex hailed it as “a confessional album that opens a window into his world at the quarter-century mark.” His raps rip deeper, while the hooks hit harder than ever. He’s delivered a project that speaks to the struggles of the Windy City and this generation while showing it’s possible to build an empire.

As such, G Herbo has assembled his biggest, boldest, and the best body of work to date with 25. Among these 19 tracks, he recruited a cohort of A-list collaborators, including Polo G and Lil Tjay on “Cry No More,” 21 Savage on “T.O.P.”, and The Kid LAROI and Gunna on “You Can’t.” Through and through, his authoritative flows, incisive choruses, and raw heart shine.

He bulldozed a path for the project earlier this year with “Break Yoself,” and “Really Like That.” The FADER attested, “The tracks feel like siblings with their gunmetal-black sounds and visions of violence and wealth, though I can imagine turning up to ‘Really Like That’.” Plus, 25 boasts the fan-favorite “Statement,” nearing 10 million streams.

G Herbo is back, and he’s ready to flip the game upside down once and for all on 25. Merch including T-Shirts, Hoodies, and CD’s are available to shop HERE.

About G HERBO

After quietly grinding for years out of his native Chicago, G Herbo established himself as not only a platinum-selling, chart-topping phenomenon, but also as a staunch mental health advocate and proponent for change in the black community. Following a string of acclaimed projects, his critically celebrated third album PTSD bowed at #7 on the Billboard Top 200, received praise from Rolling Stone as “his most vulnerable album to date,” and yielded one of the most important songs of 2020—the platinum-certified title track “PTSD” [feat. Juice WRLD, Lil Uzi Vert, & Chance the Rapper]. Additionally, he launched the Swervin’ Through Stress youth mental health program which was recognized by Forbes 30 Under 30. To further his commitment to championing these causes, he is also remodeling an old, shuttered, public elementary school into a community center in Chicago. In 2021, he reached new heights yet again. His fourth full-length offering, 25, soared to the Top 5 of the Billboard Top 200, marking his second consecutive Top 10 and highest debut to date. Racking up hundreds of millions of streams right out of the gate, Pitchfork attested, “As Chicago’s G Herbo has gotten older, his music has become more urgent,” while he adorned KAZI’s cover. Simultaneously, he appeared on multiple #1 albums such as Pop Smoke’s Faith [“Run Down”] and The Kid LAROI’s F*CKLOVE3+:OVER YOU  [“Don’t Leave Me”] as well as collaborating with Dave East and Harry Fraud. With a larger-than-life fanbase, G Herbo has shared the stage with everyone from Miley Cyrus to Marshmello.

No1-Noah via Young Canon for use by 360 Magazine

NO1-NOAH – Bounce

Singer/Songwriter NO1-NOAH (Ghetto Earth Records/Interscope Records) isn’t shying away from telling the ladies what he’s craving in his new video “Bounce.” Directed by Arman Mitchell, NOAH pens a hypnotic hook capable of seducing any woman to fulfill his desires in the bedroom. Surrounded by a bunch of party-goers, NOAH takes the action with him wherever he goes. Whether it’s the house, the streets, or the liquor store, no location is safe from Noah and his team of dance-happy friends. Watch HERE.

He is the first signee of Summer Walker, and much like her, is very open about his intentions, and that is evident through the song’s explicit lyrics. 

Last January, the promising songwriter was named one of Billboard’s 15 Hip-Hop & R&B Artists to Watch. Touted for his “ethereal vocals and intrepid lyricism,” NOAH first caused shockwaves in the R&B world when he appeared on Summer Walker’s 2020 standout EP Life on Earth. NOAH’s indelible prints landed on the singer’s stellar cuts “SWV” and “White Tee,” where he served as her guest feature.  

After displaying beams of promise on Walker’s sizzling anthems, NO1 inked a deal with her label Ghetto Earth Records last winter. Serving as her first artist, NOAH looks to rattle the cages of R&B with his emo-leaning tracks and sticky hooks. Since announcing his deal, his opening record, “Ridin For My Love,” flaunted his pillowy vocals and gutsy lyrics. With publications such as Rolling Stone and XXL already praising NOAH for his extraordinary talents, it’s only a matter of time before he morphs into a full-fledged star. 

About Ghetto Earth Records

Ghetto Earth, founded by R&B artist Summer Walker in 2020, is a record label who debuted with feature artist NO1-NOAH. It is a joint venture with Interscope Records.

Will Claye via Red Bull Records for use by 360 Magazine

Will Claye – Wee Hours Music Video

 Fresh off participating in this year’s Olympic Games in Tokyo, hip-hop artist and Olympic medalist Will Claye releases the stunning visual for his single, “Wee Hours,” out now via Red Bull Records. Written by Claye, “Wee Hours” was produced by Grammy-winning songwriter and producer DJ Khalil, best known for his work with Jay-Z, Kanye West, Drake, Kendrick Lamar, and more. 

The strength of “Wee Hours” lies in Claye‘s introspective and poignant lyrics, which he delivers with a West Coast-influenced flair. The cinematic music video companion echoes this, drawing inspiration from his own experiences. “I wanted to speak for people whose voices have been suppressed,” says Claye. “I want to inspire my people and show them that even through all the horrific things we have gone through as a people, we can make it through and rise above it all.”

Adorned in his Olympic medals amidst a field of sunflowers, the visual cuts back and forth between Claye and a younger version of himself. Set in the orange-hued glow of his family’s home, the video shows young Will as he goes through the motions of his day. The video soon takes a darker tone, as Will steps outside and witnesses a police officer chase a Black man onto his yard. As the officer moves to pull out his gun, the man is saved by three guardian angels driving by, as the video closes with the powerful message of “our angels are always watching over us.”

The release of “Wee Hours” follows the debut of Elevate, the documentary from Red Bull. The short film follows Claye as he trains for the Olympics and records new music, working to make his mark on the world. As his moment in the spotlight parallels a cultural boiling point surrounding racial injustice, Claye seeks to use his voice to inspire his community’s youth, serving as a positive role model for the next generation. Watch HERE.

About Will Claye

Three-time Olympic medalist Will Claye started his path as a world-class athlete. By way of track and field, he was able to move into starting his brand ELEVATE, music and philanthropy. Will’s brand grew largely at the London Games in 2012, where he earned a bronze medal in the long jump and a silver medal in the triple jump to become the first man since 1936 and the first American since 1904 to obtain medals in both events. The Phoenix, AZ native of Sierra Leone-descent solidified himself as the #3 triple jumper of all time in 2019 and at the same time released an EP, WEST SIDE STORY, and single “TMS.” 

The catalyst for Will’s music career came from artist YG inviting him to the studio and the pair creating IDGAF, what is now known as a classic West Coast record. From there, Will began to create his own lane and his own sound, taking inspiration from Bob Marley, Andre 3000, Snoop Dogg, DJ Quick, Pharrell, Jay Z, Nipsey Hussle, Kendrick Lamar, and Nate Dogg. With a wide array of influences, Will has created a sound that is eclectic and diverse, based on how he is feeling and what is going on in life. He is a rare combination of talent and genuine humility, recognizing that he can use his status as an artist and professional athlete to help others.

Masked Wolf via Harpreet for Elektra Records for use by 360 Magazine

Masked Wolf – Say So

Elektra recording artist Masked Wolf has unveiled his brand new single “Say So,” available today on all DSPs HERE. The buoyant track is an early contender for song of the summer, and marks the Australian rapper’s much anticipated, follow up to his global smash “Astronaut In The Ocean” which has already gone to #1 in 8 countries around the world and amassed over a BILLION streams to date. “Say So” sees Masked Wolf collaborating once again with “Astronaut” producer Tyron Hapi. Watch the companion lyric video for “Say So” HERE.

Masked Wolf explains: “It’s always important for me to say something with my music, even if the deeper message is hidden inside of what sounds like a fun, upbeat song. In ‘Say So,’ I was writing about how, in times of trouble, we often try to act like we’re still okay, even when we really aren’t. No matter how bad the situation is or how close we are to self-destructing, we think that, if we keep telling ourselves we’re ok, then maybe we will be. We think ‘if we say so, then we say so…’ but really we need help.”.

“Astronaut In The Ocean” has also proven to be a multi-format phenomenon in the U.S., climbing into #1 on the Rhythmic chart while remaining a mainstay in the Top 10 at Top 40 radio. The song has spent 20 weeks and counting on the Billboard Hot 100, peaking at #6 and holding at 12 this week. Meanwhile, the official music video has logged over 180 million views on YouTube alone. Masked Wolf made his world television debut with an epic performance on “The Tonight Show Starring Jimmy Fallon” followed by his first, primetime television appearance on The Voice and, most recently, on “The Kelly Clarkson Show.” Last month, Masked Wolf released “Gravity Glidin’,” a track that he explained as “the response to Astro. Where ‘Astronaut In The Ocean’ is about not being where I should be, this song is about me feeling like I’ve found my place and finally gliding through the environment I was born to be in.”

Look out for much more to come from Masked Wolf in 2021.

About Masked Wolf

Transforming from a mild-mannered man by day into an unrestrained beast in the studio, Masked Wolf (aka, Harry Michael) has unassumingly established himself as a powerful, passionate, and primal hip-hop force. After graduating from school, the Sydney, Australia native tirelessly worked in sales to fund recording. He even took out a loan to build a home studio as he cut hundreds of songs and logged thousands of hours in the lab. In 2018, he dropped his independent debut “Speed Racer.” It gathered millions of streams and turned heads across Australia. Following “Night Rider” and “Water Walkin,” he unveiled “Astronaut in the Ocean.” Awash in airy guitar, jagged 808s, neon keys, and deft wordplay, he submerged himself in honest lyricism, facing depression head-on. That one-two-punch of a recognizable riff and chantable chorus organically caught fire online. It quickly incited 350,000-plus TikTok videos, spanning everything from footage of U.S. military Blackhawk chopper crews to welders and ice fisherman. Meanwhile, Kansas City Chief Super Bowl champ quarterback Patrick Mahomes even incorporated the tune into an Instagram post, fueling its explosion in early 2021. Amassing streams in the hundreds of millions and counting, the buzzing rapper and singer unleashes a torrent of personal truths and emotions on his 2021 debut for Elektra Records and more to come.

Boslen via Cam Carrado for use by 360 Magazine

Boslen – Quartz Music Video

Vancouver-bred alt-hip-hop newcomer Boslen shares the ferocious video for “QUARTZ.” Featuring Zimbabwe-born rapper Charmaine, “QUARTZ” is the third single released from Boslen’s forthcoming debut album DUSK to DAWN, due out later this year. Watch the Natasha Dion directed and produced video HERE. The video showcases the new Canadian wave with the upcoming artists cruising in their luxurious cars putting on for both Vancouver and Toronto.

“QUARTZ” is built on an aggressive rhythm. It’s one of my best flows. Charmaine and I let loose and this song bridges the gap between Toronto and Vancouver’s music scene,” said Boslen.

Produced by justsayin, Stoopid Lou, and Dalton, “Quartz” is the latest offering from a fast-rising artist with a proven track record of boldly defying genre boundaries. This time around, the 22-year-old phenomenon delivers one of his most formidable tracks to date, showing the full force of his commanding vocals and expert wordplay.

About Boslen

Boslen is a 22-year-old trailblazing and genre-bending artist of Jamaican and Indigenous Canadian descent, based in Vancouver. Fusing hip-hop, rock, pop, and everything else under sun to craft his emotive rap ballads and bouncing trap bangers, he’s a sonic architect who meticulously takes part in the production of all his tracks. In 2018 he released his debut mixtape Motionless, then delivered Motionless II later that year. Arriving in early 2019, his single “Eye for an Eye” cemented his spot as a crucial force in the future of Vancouver’s sound. In July 2019, Boslen released “Hidden Nights,” which gained traction after receiving support from popular YouTube channel and entertainment company, the Nelk Boys. From there, Boslen went on to release his Black Lotus EP, which peaked at #11 on the Canadian Apple Music streaming charts. His momentum continued into 2020 with the release of “VULTURES,” a track clapping back at those who were taking advantage of him. As he continues to push himself creatively, Boslen is becoming widely known for his self-reflective lyricism, as well as his ability to seamlessly flow over pop, hip-hop, R&B, and alternative production. Later this year, Boslen will release his debut album DUSK to DAWN.

Goon Des Garcons via Def Jam Recordings for use by 360 Magazine

An Interview with Goon Des Garcons

By: Skyler Johnson

Goon Des Garcons is a Little Rock, Arkansas rapper known for his deeply original genre-bending style. He mixes several different genres, including hip hop and emo rock. He grew up in church, played the saxophone and began writing music in middle school. At 18, he left Arkansas and since then has lived in Baltimore, New York, New Zealand and now L.A. In his music, Goon gravitates toward spacey, deconstructed, melodic beats. Working closely with his longtime collaborator and fellow Arkansas native, Idle Kid, he explores a range that finds him riding beats with punctuated flow, clamoring through vocal distortion, and crooning against sparse, emo rock production.

Which artists inspires you the most? 

Ye, P, Cud, FKA TWIGS. I try to make music that can span genres like all of them. They can make sense of anything and everything musically, and still all very much feel like their own style and vibe. 

What led you to include the heavy industrial stylings your music is known for having? 

Really Idle and Yeezus. I was always on the punk high energy vibe. Then I met Idle doing these super industrial beats that sounded like they were from the future and immediately knew this was the sound I was always running towards. Minimal and futuristic. 

How would you best describe your music?

Hmm.. I dunno, that changes everyday really. I’ve honestly never had a proper answer for that but ima just say post-modern. That’s my shit right now haha.

What in real life inspires you the most?

Movies, Clothes, Art… shit, “outside” at this point. Last year was crazy what the f***.

Which artist would you like to collaborate with the most?

Ye, Pharrell, Cud, Twigs. My idols of course! I feel like we could make something crazy, but also just to learn from the greatest would be amazing.

One of your most recent singles is titled A24. Are you a major film buff?

Major haha. I went to vegas while LA was still on lockdown just to go to the movies.

Do you have any details about upcoming projects you’re able to share with us?

SHEESH!, should be out by the time this posts right? All the details anyone needs to know right now is all there 🙂

What’s it like releasing an album with a label as iconic as Def Jam?

Intense lol I love it. being in the same breath as so many of those legends is crazy for me. I’m just trying to get on that level. Inspiring.

GENERAL 2 via Republic Records for use by 360 Magazine

Ski Mask the Slump God – Sin City the Mixtape

Returning with extreme intensity, critically acclaimed multi-platinum Florida spitter Ski Mask The Slump God is back with a brand new project entitled Sin City The Mixtape via Victor Victor Worldwide/Republic Records.

It notably marks his first body of work since 2018’s chart-topping gold-certified Stokeley. Living up to its namesake, he rips through these nine tracks with all the frenetic energy, ominous unpredictability, and epic scope of the Robert Rodriguez adaptation of Frank Miller’s classic graphic novel Sin City. Once again, his verbal acrobatics steal the show as he perverts pop culture references into pummeling rhymes on the likes of the single “Admit It” where Reptilian and Alice In Wonderland breathe the same contaminated air. “Intro” pairs a cracking, yet intimate vocal over the hum of a defibrillator, while clean guitar bleeds into an X-Men-worthy barrage on “Mental Magneto” and the acoustic “Lost In Time” spins depression into melodic bliss.

Check out the full tracklisting below.

Last year, Ski Mask The Slump God dropped the protest-anthem “Burn The Hoods.” The politically charged banger amassed north of 70 million streams thus far. Picking up critical acclaim, NPR claimed it “captured the defiant, cathartic energy of a crowd of people tearing down a statue of a Confederate general.”

Allow Ski Mask The Slump God to welcome you to Sin City The Mixtape now.

Stay tuned for much more soon!

About Ski Mask The Slump God

Since emerging from the darkest corners of South Florida back in 2015, Ski Mask The Slump God has consistently pushed the limits of hip-hop with his lyrical dexterity, rhythmic unpredictability, and elite wordplay. He asserts himself as a rare rap force who defies categories and eras with unapologetic attitude and boss-level skill. Following a string of buzzing mixtapes, he seized #6 on the Billboard Top 200 with his 2018 full-length debut, Stokeley [Victor Victor Worldwide/Republic Records], which received acclaim from Pitchfork, XXL, and NME. Along the way, he also logged five platinum singles—“Catch Me Outside,” “Take A Step Back,” “Nuketown,” “Babywipe,” and “Foot Fungus”—in addition to the double-platinum banger “Faucet Failure.” Simultaneously, he dropped multiple joint tracks with the late XXXTentacion and collaborated with the likes of Lil Yachty, Higher Brothers, Denzel Curry, J. Cole’s DreamVille, and many more. Meanwhile, he made a statement in 2020 with the incendiary banger “Burn The Hoods,” which garnered praise from Complex and more. After gathering 3 billion-plus streams, Ski Mask The Slump God adds another dimension to his dynamic, dark, and deep world with the 2021 Sin City The Mixtape.

Illustration by Alex Bogdan for use by 360 MAGAZINE

D. Smoke × Asia Fuqua – I’m Alive

Infinite, featuring Mark Wahlberg, Chiwetel Ejiofor, Sophie Cookson, and Jason Mantzoukas, is the first movie project for the new Paramount+ streaming service. The film, directed by Antoine Fuqua (Training Day, The Equalizer 2, The Magnificent Seven) was released on June 10th and has already received millions of streams on Paramount+. The film will feature, “I’m Alive”, a high energy hybrid of hip hop, rock, electronica and pop that features the lyrical greatness of Grammy nominated artist D. Smoke and introduces newcomer Asia Fuqua. It will feature D. Smoke’s “I’m Alive” and has already garnered great traction on Youtube and will officially be released on all digital platforms by Roc Nation today, June 25th. 

On “I’m Alive”, D. Smoke’s lyrics passionately tell a story of resilience, fearlessness and the will to win. Asia Fuqua, who is the daughter of director Antoine Fuqua and actress Lela Rochon, lends her exquisite vocals to the chorus of the song. “I’m Alive” is Asia’s first commercially released single; and everyone is extremely proud to have her as a part of this groundbreaking single and major film release. “I’m Alive” was mixed by Grammy Award winner Manny Marroquin, who has worked with internationally renowned artists such as Christina Aguilera, Mariah Carey, Beyonce, Ed Sheeran, Lady Gaga, Rihanna, and countless others. D. Smoke claimed his fame as the winner of Netflix’s Rhythm & Flow artist competition and has had major success with his subsequent projects with Snoop Dogg, The Game and others, including his Grammy nominated Black Habits album.  

Listen to “I’m Alive” HERE.  View the Infinite trailer HERE.  

About Ford Music Services

Ford Music Services (FMS) is an independent “artist centric” film and television music entertainment company that utilizes film, television and multimedia advertising campaigns to build independent artists’ brands and partnerships. FMS represents some of the most exciting and influential new artists of today, along with some of the most highly acclaimed classic artists of yesterday. FMS has placed hundreds of songs in blockbuster films, top-rated TV shows and award-winning advertising campaigns including Ford vs. Ferrari, Godfather of Harlem, Western Union, Grand Theft Auto and Grey Goose to name a few.  Other FMS artists include Whitney Houston, Mystikal, Count Basie, Lalah Hathaway, Frank Sinatra, Aerosmith and Ziggy Marley.

Young Franco via Casey Garnsey for use by 360 Magazine

Young Franco × SonReal × Jalmar – Come Thru

Following one of the biggest Australian songs of last year, Young Franco is back with yet another banger, “Come Thru” featuring SonReal and Jalmar. A brilliant follow up to his late 2020 release “Fallin Apart” featuring Denzel Curry & Pell, the Sydney based producer raises the bar yet again with “Come Thru,” a single filled to the brim with confidence and production class. Listen HERE

As a track, “Come Thru” deals in the provision of positive energy and trusting your inner confidence. Combining a glitchy synth line with laid back drums and a sexy slick bass line creates a melting pot of formidable two step and raucous energy. Joining the near perfect musical bed is SonReal and Jalmar. They provide a piece of unflustered bravado, with the two versatile vocal deliveries trading verses, bars and energy rapidly over the Margherita ready production.  

Franco stated, “’Come Thru’ started as an instrumental with just bass and a groove. I had a session with Sonreal in February 2020 and we just clicked. What was really special was that it was one of the last times I was in the USA. We were also shooting the Juice official video and had a lot of lovely people ‘come thru’ to where I was staying in Highland Park. I think that helped inspire the song and take it in a certain direction. I was looking for a second verse and was introduced to Jalmar. When I heard his verse, I immediately knew the song was completed.”

Young Franco‘s project is currently sitting perched above the clouds, with career highlights being ticked off with every subsequent release. His most recent single, “Fallin Apart” featuring Denzel Curry and Pell took the already glowing artist to angelic levels. The single received a full add on Triple J, as well as radio spins globally, and featured on publications such as Clah Magazine, NME, Out Now Magazine, Colors, Sniffers, Happy Mag, Acclaim, Purple Sneakers, Pilerats and more. The track also featured as the soundtrack for Apple’s Airpod “Jump” campaign which has garnered over 10 million views on YouTube and premiered during the Grammys broadcast.

Music Notes by Mina Tocalini for use by 360 Magazine

OMB Bloodbath – Don’t Do It

OMB Bloodbath released the music video for her new single: “Don’t Do It.” They not only honor the rapper’s home but they provide a glance into Bloodbath’s life with loved ones who keep her grounded. Directed by Jon Primo and Edgar Esteves, Bloodbath enjoys some fashionable moments while rightfully parading her Blackness as she cruises through the streets of Houston. These moments also come with a sombering sentiment. Bloodbath’s late mentor George Floyd is honored throughout the visuals as she performs with glee in front of his iconic mural. While bittersweet, Bloodbath has previously shared her inspiring friendship with Floyd in an editorial for Billboard. “He had a good aura about him. You look at a dude that big and think he has to be some type of extra-hard gangsta, but he was the exact opposite,” she said at the time of his death. “That’s why you hear a lot of people call him the gentle giant. He had a heart of gold.”

About OMB Bloodbath

Representing Houston’s historic Third Ward, OMB Bloodbath is in a class of her own. While 2020 was a wild ride for everyone, it was OMB Bloodbath’s pivotal year. Her hustle paid off, when Blood secured a deal with 10:22 PM and Love Renaissance (LVRN), in partnership with Interscope Records.  The release of “Dropout” with fellow Houston star Maxo Kream fanned the flames for what was to come. The song cracked 750K organic views in no time on YouTube and is currently inching towards a million. Also, Bloodbath’s “For Me” became a TikTok favorite. The Chase B and Ken The Man assisted single is also enjoying a ride to the 2 million mark on YouTube, making it her biggest record to date. “My whole hood is rooting for me, my city’s rooting for me. I’m just taking in every moment of it, working hard, and keeping it going,” she explains.