Posts tagged with "music video debut album"

Sheff G Artwork

SHEFF G “Proud of Me Now”

Sheff G, the leader of Brooklyn’s premier crew and label, Winners Circle Entertainment, closes out 2020 with the release of his debut album Proud of Me Now (Winners Circle Entertainment/RCA Records).  With Great John (“on the beat by the way”) helming production, Proud of Me Now is a coming-of-age lyrical journey where Sheff details his evolution – from his slip-ups to his come ups. Click here to listen.

Sheff kicked off Proud Of Me Now with the release of two singles, “No Negotiations and Lights On,” both of which further exemplified why Vulture named him as part of “NY’s Next Rap Generation.” Throughout the album, Sheff continues to play between a smooth flow and guttural style, leading beyond the Brooklyn drill movement.

“‘Proud of Me Now’ is my first album in partnership with RCA and my label Winners Circle. A lot of hard work went into making this album. I’m proud of the music I’m making. I’m proud of my team. I’m proud of being a CEO. I’m proud of me, now!!!,” says Sheff G.

Sheff G has also gained positive attention from the media. “When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints,” said Pitchfork.

Sheff G is also proud to have been chosen as Audiomack’s latest UpNow artist, their signature program dedicated to spotlighting and promoting the next generation of global music superstars. Announced earlier today by the streaming platform, Sheff G currently graces the cover of their popular UpNow Playlist and will be prominently featured across their channels with specialized marketing, editorial, social support, playlisting, custom videos, and more.

Over the past two years, and particularly throughout this summer, Sheff G kept the streets of Brooklyn and beyond ablaze with several drops, including his previous mixtape Just For Y’all, which garnered over 9.6M streams across all platforms, and the One and Only EP, ranked #21 on Complex’s list of 2020’s best albums so far.

Sheff G’s rise to stardom began in 2016 creating a local hit, “Nightmare,” produced by Great John in his living room. The following year, he released his breakout hit “No Suburban,” followed by the acclaimed 2019 project, The Unluccy Luccy Kid. Sheff showed no signs of slowing down dropping “No Suburban Pt. 2” which received over 21.2M streams. With each release, Sheff G displays a raw style addressing blunt realities with authenticity.

Listen to Proud of Me Now here. You can also watch “Lights On” here.

ABOUT WINNERS CIRCLE ENTERTAINMENT

Incorporated in 2019, Winners Circle Entertainment includes label co-owner Sheff G, Sleepy Hallow, Eli-Fross and producer Great John, who handles a majority of the label’s music production. Co-owned and operated by a solid management conglomerate which is made up of Jeremy “Jerm” Soto and Karel “White” Jorge.

On the heels of the partnership with RCA Records and Winners Circle Entertainment co-led by Sheff G and Sleepy Hallow, the collective is on a mission to create a culture-defining legacy and sound.  Winners Circle kicked off the partnership with a Sleepy Hallow single, “Tip Toe,” featuring Sheff G. The track delivered gritty verses while juxtaposing a playful sample popularized by Tiny Tim’s ukulele driven hit, “Tiptoe Through the Tulips.”

Be sure to keep up with Sheff G on Instagram and Twitter.

RITT MOMNEY – PUT YOUR RECORDS ON

By Cassandra Yany

Ritt Momney released the music video for his version of Corinne Bailey Rae’s “Put Your Records On” Thursday. In the video produced by Overcast and directed by Daniel Jordan K, a young boy’s daydream is brought to life and he sees himself as a future pop star in a psychedelic dreamscape.

The audience sees the pop star in a field filled with colorful roses underneath a pastel sky. This scene then starts to morph back into reality as the tone of the song changes. The serene, yet exciting vibe of the visuals perfectly encapsulates the feel-good mood of the track.

The cover first gained popularity as part of a TikTok trend where creators would put random swatches of makeup on their face and then jump to a clip where they have designed a full look using those colors. Social media influencer Ian Roley was invited on set as a makeup influencer to recreate the trend’s butterfly look for the music video.

“In 2006, Corinne Bailey Rae released one of the greatest pop songs of all time with ‘Put Your Records On,’” said Momney. “It was one of my mom’s favorites. She’d blast it in the minivan on the way to soccer practice and we’d all sing.”

“Fast forward to March 2020 when I got the idea to do a fun little cover of this song I’ve loved my whole life to combat some of the dreariness I was feeling. With this being my first real music video, I was really lucky to work with a bunch of professionals who were also around my age. They did a really good job capturing the essence of the cover, and I’m stoked that I got to work with Ian, the makeup artist who started the TikTok trend.”

Momney plans to donate a portion of the music video’s proceeds to a charity of Rae’s choosing. His rework of the song has become the 21-year-old’s breakout hit of the year. It has earned him over 120 million global streams to date with over two million TikTok videos made with the sound. This also marks Momney’s first Billboard Hot 100 entry, currently holding the no. 82 spot, and his Pop radio debut, charting at no. 39 less than two weeks after its impact.

The song topped Spotify’s US and Global Viral 50 charts in September and currently holds the no. 17 and no. 23 spots on the Us and Global Top 50, respectively.

About Ritt Momney

Ritt Momney is the solo project of Salt Lake City native Jack Rutter. The project first began as an indie rock band with his high school friends, but later became a personal outlet for the 21-year-old after his bandmates left for Mormon missions and his girlfriend went to college. He began writing, recording and producing his upcoming debut album in his bedroom. In the LP, titled “Her and All of My friends,” Rutter struggles with loss, loneliness and a drift away from Mormon culture.

Watch the music video here

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