Posts tagged with "Motown records"

Jordan Hollywood via Travis Shinn for Motown Records for use by 360 Magazine

Jordan Hollywood – Pleasures

Florida rapper, singer, producer, and hitmaking CEO Jordan Hollywood unleashes “Pleasures” a new single and music video out now via Quality Control Music/Motown Records. Listen HERE and watch the video HERE. The song paves the way for his upcoming album, Only The Paranoid Survive, coming soon.

On the track, a hypnotic beat grates up against his intent flow. His nimble rhymes give way to a confessional chorus, “I wake up everyday. I tell my son that I love himߪI miss my mom so much I wish that I could hug you.” In the accompanying visual, a psychotherapist reminds Jordan, Only The Paranoid Survive, before he raps from the couch. As stacks fly, he ends up in a literal battle of tug-of-war before facing off against an entire tactical team. 

“Pleasures” follows his energized summer banger “The Ugly Song” a collaboration with producer legend Timbaland who told Jordan “You really took it there. Lyrically, video style, concept. I just wanna be the added piece to the puzzle.” ThPle record received acclaim from NME, REVOLT, and more, XXL named it among, “The 13 Best New Songs This Week,” and HotNewHipHop raved, “Jordan Hollywood has his hands on a summer smash.”

About Jordan Hollywood

Jordan Hollywood believes paranoia is integral to his success. “I think being paranoid is healthy,” says the Florida native. “Overthinking certain situations can reduce the losses you take in life.” It’s difficult to argue with the versatile artist, producer, CEO, and hustler. His singular ability to blend witty punchlines, vulnerable verses, and melodic croons into captivating rap/R&B/pop hybrids has resonated with his growing fanbase for years. After a stint in his youth writing for fellow Broward County artist Jason Derulo, Hollywood released a successful independent debut Sorry for This in 2016 and then signed with Quality Control Music for 2018’s FINALLY!. The whole way, he’s held to his ever-skeptical mentality, which has now afforded him the space and close-knit creative circle to create his most honest and mature album to date the forthcoming Only the Paranoid Survive. The album is a document of Hollywood’s growth as he perfects the art of balancing family, loyalty, and financial gains. Only the Paranoid Survive is a product of the countless hours Hollywood spent holed up in his home studio speaking to the microphone about everything from the pressures and anxieties of the unknown, new fatherhood, and avoiding people who he doesn’t trust.  The emotions he spills don’t feel born of negativity, but of self-preservation through his worries, he’s learning how to thrive.

Civil Rights Icons by Mina Tocalini by 360 magzine

BLACK SPIRITS FESTIVAL REISSUED TODAY

Album Features Imamu Amiri Baraka (LeRoi Jones), The Original Last Poets, Stanley Crouch And Others

Today, Motown Records Black Forum label reissued Black Spirits Festival Of New Black Poets In America. Recorded at the historic Apollo Theater in Harlem, NY, the spoken word collection features performances by Imamu Amiri Baraka (LeRoi Jones), The Original Last Poets, Stanley Crouch plus a number of amateur youth poets. 

On Black Spirits Festival Of New Black Poets In America, Imamu Amiri Baraka provides introductory comments and closes the album with Éc;A History Poem.Éd; The famed author, who taught at several universities, co-founded the Black Arts Movement of the 1960s. The Original Last Poets were a group of poets and musicians that formed in East Harlem in 1968 on Malcolm X’s birthday, May 19. They had a significant impact on popular culture that lived on in the work of subsequent lineups, known as The Last Poets. In addition to his poetry and novels, Stanley Crouch was known for his jazz and cultural criticism. He served as an artistic consultant for Jazz at Lincoln Center and appeared in several Ken Burns’ documentaries, including Jazz and Unforgivable Blackness: The Rise and Fall of Jack Johnson.

The album also features six poems ;Grosvenor plus performances;Johari Amini, Clarence Major, Norman Jordan, Jackie Earley, Askia Muhammad Tour, David Henderson, Larry Neal;Amus Moore. Woodie King Jr. produced Black Spirits Festival Of New Black Poets In America as well as Imamu Amiri Baraka’s 1972 album, It’s Nation Time African Visionary Music, also released by Black Forum.

Motown Records was founded to provide Black artists and executives space to pursue their personal dreams through music and sound. But as a label birthed in the community, Motown has always deeply understood that achieving Black dreams has always been about something more significant than a single individual. Thus, in 1970, Motown established Black Forum to be where the collective dreams of Black communities were pursued, protected and given permanence. Originally released in 1972, Black Spirits Festival Of New Black Poets In America exemplified Black Forum’s commitment to providing a platform for a new generation of writers.

Youngboy via Motown Records for use by 360 Magazine

NBA Youngboy Partners with Motown Records

Motown Records, home to some of today ‘s most impactful cultural hitmakers, and YoungBoy Never Broke Again, one of today ‘s most prominent rappers/songwriters in the world, announced a global joint venture with his Never Broken Again, LLC record label.  

The new deal continues Motown ‘s rich legacy of entrepreneurial partnerships by combining the label ‘s global leadership with the artistic and creative vision of YoungBoy and Never Broke Again, LLC. YoungBoy and Kyle “Montana” Clairborne will continue to lead Never Broke Again, LLC, a label committed to signing and developing new artists and providing them with a platform to achieve success. 

In making this announcement, Ethiopia Habtemariam, Chairman and CEO of Motown Records said, “I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana ‘s legacy of ground-breaking hip-hop labels. I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world.”

YoungBoy said, “I felt like I had a responsibility to my artists to make sure to find the right partner for my label. I ‘m looking forward to working with Ethiopia, Kenoe and Motown Records.”

Montana said, “Motown has been an inspiration for generations, a place that helps develop artists, songwriters and business executives and I ‘m thankful to Ethiopia, Kenoe and the team for making Never Broke Again part of the Motown family.”

Kenoe Jordan, Vice President A&R, Motown said, “I’ve known and admired YoungBoy for years. Growing up in the same city we have a great understanding of one another and this partnership was always something that I wanted to bring to Motown. YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic. I ‘m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level.”  

The first project from the new venture is set to release in October, with the first single dropping in September. The Never Broke Again Volume 1 compilation of 16 unreleased tracks will feature YoungBoy Never Broke Again, P Yungin, Meechy Baby, Quando Rondo, No Cap, Rjae and Rojay. Solo projects from 16-year old P Yungin and Meechy Baby will follow in early 2022.

About YoungBoy Never Broke Again

YoungBoy Never Broke Again has quickly become one of the promising stars of his generation. Born in Baton Rouge, Louisiana, he first began producing music when he was fourteen years old. Since the release of his first mixtape, Life Before Fame, in 2015, YoungBoy has continued to grow his fanbase and garner both commercial and critical success. 

After the release of the video for “41” featuring Meek Mill, Young Thug, 21 Savage, Boosie Badazz and Yo Gotti in July of 2017, NBA YoungBoy released his mixtape, A.I. YoungBoy, which charted at 24 on the Billboard 200. His singles, “Untouchable” and “No Smoke” both charted on  the Billboard 100. 

In January 2018, YoungBoy released “Outside Today,” which charted at 31 on the Billboard Hot 100. His next mixtape, Master the Day of Judgement was released in May 2018 followed by a series of EPs Respect, 4Freedom, 4Loyalty and 4WhatImportant which were later combined into the 16-track compilation. His 12th mixtape Decided, featured a guest appearance from Trippie Redd and peaked at number 9 on the Billboard 200 and was followed by his mixtape, Realer, with guest appearances from Lil Baby and Plies. 

In 2019, YoungBoy was on YouTube ‘s Top Music Artist list in the U.S. for 101 weeks, making him one of the most-watched musicians across all genres. In October 2019, YoungBoy released the single “Bandit,” with rapper Juice Wrld. In October 2019, YoungBoy released Al YoungBoy 2. Jon Caramanica of the NY Times called album an “excellent work of sing-rap urgency,” as it earned his first #1 on the Billboard 200.  

In February 2020 YoungBoy released his mixtape, Still Flexin, Still Steppin, which became his second-highest charting album after his Al YoungBoy 2, debuting at #2 on the Billboard 200. He released 38 Baby 2 in April of 2020, his mixtape that debuted at #1 on the Billboard 200 followed by his album, Top, in September of 2020 which includes “My Window” featuring Lil Wayne. Top debuted at #1 on Billboard Hot 100 giving YoungBoy his third #1 album within a year. 

YoungBoy rounded out 2020 with his fourth solo project, Until I Return, which was released exclusively with YouTube on November 11th. On November 20th, YoungBoy released Nobody Safety, a collaborative project with Rich the Kid.

Kodie via Motown Records for use by 360 Magazine

Kodie – Children

Houston-based rapper-producer BBY Kodie released his powerful new single, “Children,” via True Panther/EQT/Motown Records. Download / stream “Children,” which is from his upcoming mixtape, HERE.

The provocative, richly cinematic official video for “Children” immerses Kodie in

vibrant, visceral tableaux that reference the Baroque historical paintings of Caravaggio, capturing moments in history like the the Last Supper, and the Crucifixion of Jesus Christ. View the video, which was helmed by the trio of directors Nyles Washington, Ross Constable and Elias Morrow Weinberg, HERE.

 The “Children” video follows “Korleone” which was named one of the best rap videos of 2020 by Rolling Stone, which said, “BBY Kodie seems quietly ascendant. With the attitude of someone who spent 2020 building in secret, ‘Korleone’ arrives almost fully realized. BBY Kodie has described himself as Houston’s answer to Drake and it’s increasingly clear how serious he is.” 

Born in Lake Charles, Louisiana in 2000, Kodie was raised by his biological mother’s adopted sister and her husband, who moved to Houston when he was two. There, Kodie grew up with jazz and soul blaring through the house. As a teenager, he discovered rappers Future, Young Thug and Lil Yachty alongside Houston legends like Lil Flip, and channeled his influences into his first beats on Fruity Loops. By high school, he was dropping a song a day on SoundCloud. He began throwing biweekly DIY shows with HVN, growing his fanbase locally and online.

For the 20-year-old rapper-producer, putting words together is an art form based in the Texas lineage of flexing and freestyling. “When you grow up on that shit, it just gets embedded in your skin,” BBY Kodie explains. “It’s like putting the ugliest words on the most beautiful beats.”

Albums like 2018’s Kodie Kardashian and 2019’s Vogue marked gradual steps away from the innocent charm of his earlier songs towards a more polished artistic vision that coalesces on his forthcoming mixtape. Naming Kodie one of the best new artists, Pigeons & Planes said, “the budding talent operates on a high-octane field of his own, confident as hell and raring to bring the world to Houston.”

music notes via Mina Tocalini for use by 360 Magazine

Elhae – In My Corner

Rising North Dakota-born, Georgia-raised singer/songwriter Elhae returns today with an emotional visual for “In My Corner,“ a standout single from his recent project Aura III. The colorful, sentimental clip underscores the romantic energy of the song, which evokes the trust and unwavering support of a loving relationship. Watch the visual for “In My Corner“ HERE.

Laced with romantic guitar licks, as well as Elhae‘s gentle vocals and soul-bearing sincerity, the song spills out like an intimate letter. “Iߣll give you my name, and everything that comes with it,“ he sings over supple strings and tranquil percussion. In the Damien Blue-directed visual, Elhae and his love interest go on playful dates, capturing memories in candid Polaroids and offering a glimpse at unabashed romance. It‘s colorful and bright, the perfect accompaniment for the song.

“In My Corner“ is Elhae‘s latest video from April‘s Aura III, a sleekly cinematic, unfailingly earnest project filled with mesmerizing vocals, hypnotic production, and guest appearances from Rick Ross and Masego. Showcasing his delicately powerful voice and ability to oscillate between island-inflected bops and jazz-tinged romantic overtures, the project only reaffirms his status as an artist to watch. That designation was hard-earned through years of memorable collaborations, steady releases, and meaningful fan engagement. The songs have resonated, too, Masego-featuring “My City“ has over 8.8 million streams globally, and the project as a whole has over 19.6 million.

These recent hits only continue Elhae‘s impressive run. In addition to garnering glowing praise from The Fader, Billboard, Vibe, The Source, and more, Elhae was part of Sprite‘s P.O.U.R. (Purveyors of Urban Reality) program. His 2016 LP All Have Fallen produced hits like “Doesn’t Matter” (feat. Kehlani) and”Needs,” which has over 21 million Spotify streams. The Aura II EP (2017) boasted the Ty Dolla $ign-assisted “Bang Your Line,” which adds to its 25 million Spotify streams every day. And outside his solo work, Elhae has collaborated with stars like Lecrae and Eric Bellinger. Following a 2018 Coachella performance, he released his conceptual Trouble in Paradise LP (2019). After the release of Aura III, and the video for “In My Corner,“ Elhae appears destined to climb to even higher peaks and add to this sizable list of accolades.

image from MacKenzie Reynolds for use by 360 Magazine

Pokémon 25: The Red EP RELEASE

ZHU Remixes All Three Tracks For Pokémon 25: The Blue EP, Out Later This Month

The Dual Releases Honor a Pokémon Tradition As 25th Anniversary Celebration Continues

Three new artists have joined Pokémon’s 25th-anniversary celebration: Vince Staples, Cyn and ZHU. Staples and Cyn contribute exclusive new songs to Pokémon 25: The Red EP, which was released today. Available HERE, the EP also features Mabel’s song “Take It Home,” which was unveiled last month. View Pokémon 25: The Red EP visualizers on YouTube HERE.

Reflecting the longstanding tradition of dual releases for the core Pokémon video game series, with each featuring nuanced differences from the other, and paying homage to the original Pokémon Red and Pokémon Blue video games, Pokémon 25: The Blue EP will follow later this month. It will feature remixes of The Red EP songs by GRAMMY-nominated recording artist ZHU, who is fresh off the release of his third album, DREAMLAND 2021, and a sold-out, six-night stand at Colorado’s Red Rocks Amphitheater.

The songs from The Red EP will appear on the upcoming P25 Music compilation album, which will be released this autumn by Capitol Records as part of a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group. ZHU’s remixes will be included on the digital edition of the album. Vince Staples, Cyn and ZHU take their places alongside fellow P25 artists Katy Perry, Post Malone, J Balvin and Mabel.

On the atmospheric, melodic “Got ‘Em,” Vince Staples faces life’s challenges head-on, drawing inspiration from iconic Pokémon characters Mew and Raichu. Staples recently released his self-titled, fourth album out now via Blacksmith Recordings/Motown Records. Garnering positive reviews from Rolling Stone, Pitchfork, NPR Music and NME among others, the LP debuted as the No. 1 Current Rap Album and landed at No. 21 on the Billboard 200 Chart week of release. Staples is also currently working on bringing his dramedy, The Vince Staples Show, to Netflix.

“I’ve always been a fan of Pokémon, so it was particularly special to be asked to take part in this 25th-anniversary celebration,” said Vince Staples. “I’m excited for people to hear ‘Got ‘Em,’ and hope the song resonates with fans, especially those who grew up with Pokémon like I did.”

Cyn—who is signed to Katy Perry’s Unsub Records and recently contributed two songs to the soundtrack for the Oscar-winning film Promising Young Woman—offers up “Wonderful,” a shimmering song that celebrates friendship and the joy of being alive.

Cyn shares, “I am so excited to release one of my favorite songs I’ve ever written, ‘Wonderful,’ in celebration of 25 years of Pokémon! This song is special to me because I feel it comments on growing pains while also emphasizing a destination of grace and a beautiful journey to it—eggs hatch when they want to or in other words, when they are ready. When I wrote this song, my newborn baby son was in the room—I can hear the influence of becoming a new mother in the music, it will always ring special for me.”

“The Pokémon Red and Pokémon Blue video games introduced the world to Pokémon 25 years ago and we wanted to recognize that important part of the franchise in our 25th-anniversary celebrations within the P25 Music campaign,” said Colin Palmer, vice president of marketing, The Pokémon Company International. “Pokémon fans will appreciate the nod to the first Pokémon video games with these EPs, while music fans will enjoy new songs and remixes from exciting artists on these dual collections.”

The Red EP kicks off with “Take It Home,” an original song from BRIT Award recipient Mabel. PAPER Magazine noted, “to say it’s a bop would be a complete understatement—‘Take It Home’ is packed with bright and buoyant beats.” The official video, People Magazine observed, “finds the star chasing Jigglypuff into a Wonderland-style dreamworld full of colorful ensembles and pop star choreography.”

Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th-anniversary website. Pokémon 25: The Blue EP can be pre-saved HERE.

Pokémon and music fans are invited to join the conversation online with @Pokemon and #Pokemon25.

Pokémon 25: The Red EP Tracklist:

1. Mabel – Take It Home

2. Cyn — Wonderful

3. Vince Staples — Got ‘Em

image for use by 360 Magazine

Mabel — Photo Credit: Ashley Verse

image for use by 360 Magazine

Vince Staples — Photo Credit: Tyree Harris

image for use by 360 Magazine

ZHU — Photo Credit: Joey Vitalari

image for use by 360 Magazine

Cyn — Photo Credit: Jerry Maestas

Image via Capitol Music Group for 360 Magazine

Malachiii – Love Me

MALACHIII CONFRONTS HARD QUESTIONS ON DEBUT MOTOWN SINGLE & VIDEO LOVE ME

LISTEN HERE

WATCH HERE

Today, rising singer, rapper, songwriter and producer Malachiii opens his heart with the release of Love Me, his debut single with Motown Records. Listen HERE. On the track, the 25-year-old Southern California artist asks the burning questions that arise when you’re coming of age and falling in love: Will you be there when it rains, when it snows? / Will you be there when I’m out of control? Watch the video HERE.

The first verse subtly draws listeners inward with lo-fi trap vibes and Malachiii’s softly delivered bars, building momentum before his voice starts to soar. The chorus gets vulnerable as he declares that he doesn’t want a partner’s adoration just to feed his ego, he needs love and support to ease his mind.

Everything about this song feels so timely and full-circle. In a literal sense, it represents need to have someone that will take me as I am and love me unconditionally through this rollercoaster that is my life, says Malachiii, Symbolically, it represents the new journey ahead and all of the unknowns that come with launching my career as an artist and sharing my art with the world in the ways that I’ve always dreamed of.

This new song marks a transitional moment in Malachiii’s life and career. Although Love Me isn’t his first solo single, he dropped the brash rap cut WYM?! last September, it’s a bold step forward in terms of both artistic maturity and scale. It’s his first release on Motown, hallowed ground for truly emotional songwriters. This follows him signing a publishing deal with Electric Feel. But now, with the release of Love Me, Malachiii is demonstrating what’s truly special about his own music, showing the world his truest self, and preparing for his songs to start resonating around the world.

Follow Malachiii via Instagram, Twitter and YouTube

About Malachiii

Malachiii knows joy. Over the last few years, the young singer, rapper, and producer from Southern California has demonstrated an affection for elastic flows, buoyant rhythms, and melodies lit by a magic-hour glow. This ecstatic energy has made his take on pop, rap, and R&B infectious, but what makes it most special is his willingness to engage in heavy themes with a maturity and grace that belies his age. On songs like Love Me, his debut single with Motown Records, he sings and spits grinning bars, but he also ponders big questions. He’s come to understand that while his ultimate goal is to emit love, light, positivity, and good vibes, it’s most important to stay true to the real depths of his experience, even if it’s not always sunshine and rainbows. Malachiii grew up with the urge to perform, but it was after going on tour with GRAMMY-winning composer AR Rahman at the age of 14 that he felt inspired to write and produce his own music. Over the years, his ability to translate relatable emotions into hooks earned him a publishing deal with Electric Feel (Post Malone, Iann Dior, 24KGoldn), which only bolstered his writing and producing efforts. Now, beginning with Love Me, he’s stepping into the spotlight in his own right, with the hope that his artistry will continue to resonate with listeners. There’s very few people who have a transcendent impact on music, humanity, and culture as a whole, he says. That’s the type of artist I want to be.

Jordan Hollywood via Travis Shinn for Motown Records for use by 360 Magazine

Jordan Hollywood – The Ugly Song

Florida rapper, singer, producer, and hitmaking CEO Jordan Hollywood returns with “The Ugly Song,” the speaker-rattling, Timbaland-featuring lead single from his upcoming album, Only the Paranoid Survive. Listen HERE. Out today on Quality Control Music/Motown Records, the song is accompanied by a captivating, cinematic, and often hilarious music video that finds the artist progressing from the country to the country club. Watch HERE.

“It’s crazy how 20 years ago I enjoyed this song as a kid and now it’s part of my legacy. It’s one thing to get a Timbaland beat or to get him to clear a sample but it’s special when the legend himself steps in the booth with you and adds his touches to your vision,” says Jordan Hollywood. “I never in a million years thought I’d get to work with the hitmaker. With the video I told the director I want this shit to feel like an open world video game where I have freedom to randomly do things my way.’ “The Ugly Song” is just the start.”

An homage to Bubba Sparxxx’s Timbaland-produced single “Ugly,” “The Ugly Song” is a banging reinterpretation that flips the early 2000s classic for a new generation. The instrumental deftly chops Timbaland’s Bollywood-influenced melodies and pairs them with quaking drums and trap percussion. Offering both his blessing and his vocals, Timbaland delivers his signature ad-libs (“ficky ficky”), while Hollywood effortlessly glides over the beat. As ever, Hollywood stuffs his melodic and athletic bars full of witty metaphors: “Snitches they get stitches, they gon’ pick ’em up and sew ’em/Snakes all in my grass, I gotta go outside and mow ’em.” This is Hollywood flexing on his enemies, making it rain in the club to celebrate wins past and present. “The Ugly Song” follows Timbaland’s galvanic VERZUZ battle with Swizz Beatz filled with throwbacks.

The video, directed by Austin McCracken and filmed in Los Angeles, makes liberal use of visual effects (and openly nods to that at the end), dropping Hollywood into a wheat field accompanied by a horse who eventually kicks him in the head. The rapper continues to get knocked into or out of various colorful scenarios. Both the video and the song break from expectation, showing that Hollywood is willing to challenge himself and share a laugh. “The Ugly Song” is Hollywood’s first release since 2019’s “Testament,” wherein he recounted the hurdles he’s endured on his rise.

About Jordan Hollywood

Jordan Hollywood believes paranoia is integral to his success. “I think being paranoid is healthy,” says the Florida native. “Overthinking certain situations can reduce the losses you take in life.” It’s difficult to argue with the versatile artist, producer, CEO, and hustler. His singular ability to blend witty punchlines, vulnerable verses, and melodic croons into captivating rap/R&B/pop hybrids has resonated with his growing fanbase for years. After a stint in his youth writing for fellow Broward County artist Jason Derulo, Hollywood released a successful independent debut Sorry for This in 2016 and then signed with Quality Control Music for 2018’s FINALLY! The whole way, he’s held to his ever-skeptical mentality, which has now afforded him the space and close-knit creative circle to create his most honest and mature album to date: the forthcoming Only the Paranoid Survive. The album is a document of Hollywood’s growth as he perfects the art of balancing family, loyalty, and financial gains. Only the Paranoid Survive is a product of the countless hours Hollywood spent holed up in his home studio speaking to the microphone about everything from the pressures and anxieties of the unknown, new fatherhood, and avoiding people who he doesn’t trust. The emotions he spills don’t feel born of negativity, but of self-preservation through his worries. He’s learning how to thrive.

Project Youngin Image provided by Kevin Young and Capitol Music Group for use by 360 MAGAZINE.

Project Youngin × Private

Asserting himself as a force to watch in 2021, St. Petersburg, FL rapper Project Youngin unveils the music video for “Private” today. Watch it HERE via Motown Records. It remains a standout from his buzzing mixtape, Bigger Blessings.
On the track, his smooth flow glides right over the beat as his raunchy and voyeuristic verses detail a tryst in motion. The music video brings this story to life as he cruises in a classic car with his lady by his side. The visual intercuts this footage with steamy moments of intimacy, serving up an appropriately NSFW complement to the song. It illuminates his impressive melodic bars and undeniable star power on screen.
Project Youngin has always had to hustle for what he wanted —he learned from an early age that no one would be handing him a damn thing. That’s been true since he was growing up in St. Petersburg, Florida, but even more so since he started making music, honing the complex sound that’s surging through his home state and far beyond. He has an innate ability to blend beautiful melodies and a fluttering flow with drill-inspired darkness, mining the depths of his past for moving, vivid stories. On his 2021 mixtape, Bigger Blessings, Project Youngin lays out his life philosophies. The title is an ode to all the things he’s been through, how many times the odds were a million-to-one and yet he pushed on. He offers up lines about hopping on jets with $50k in a duffle, but there are also songs like “War with Myself,” which wrestles with feelings of betrayal and paranoia. He balances boastful bars and pouring his heart out with ease, letting the emotions flow. This versatility is enabled, in part, by his deal with Motown Records and 100K Management. Finally, Project Youngin is elevated to the same stage as so many modern rap greats —now his labelmates. He’s thrilled to be here, but he’ll never assume his work is done. With the ability to turn sensitive feelings into moving melodies and craft bitter, bristling bars —often on the same tracks, Project Youngin is ready to take the throne among hip-hop’s elite.
Cover of Vince Staples LP via Nikki Crystal of Capitol Music Group for use by 360 MAGAZINE

VINCE STAPLES × LAW OF AVERAGES

VINCE STAPLES TO RELEASE SELF-TITLED ALBUM ON JULY 9, MARKING HIS FIRST FULL-LENGTH RELEASE IN THREE YEARS

Esteemed hip-hop artist Vince Staples today announced the release of his self-titled LP – out Friday, July 9 via Blacksmith Recordings/Motown Records. His first full-length release since 2018’s critically acclaimed FM!, the 10-track LP delves not only into Staples’ upbringing in Long Beach, but his psyche as he learns to cope with his yesterdays and strides toward new tomorrows, picking others up along the way.

In conjunction with the announcement, Staples released the much-anticipated first single off the LP, Law of Averages”, alongside the official music video for the track, directed by Kid. Studio. Set against a montage of voyeuristic moments in Long Beach, CA, the cinematic visual features imagery that embodies black joy and highlights the beauty within the fringes.

“Law of Averages” is available to stream or download HERE. Watch the official music video HERE.

Of the new Kenny Beats-produced LP, Staples says, “It really gives much more information about me that wasn’t out there before. That’s why I went with that title. I feel like I’ve been trying to tell the same story. As you go on in life, your point of view changes. This is another take on myself that I might not have had before.”

The celebrated rapper’s latest body of work is also just the beginning of his busy 2021. Staples is currently working on a number of creative projects with additional details to be announced throughout the year.

“I’m a mind more than I am an entertainer to a lot of people,” Staples says, adding, “I appreciate that my fanbase is willing to go on this ride with me. I’m ready to diversify what we’re doing and see how we affect the world.”