HOPE TALA REVEALS NEW SINGLE “MAD” PRODUCED BY PAUL EPWORTH AND ACCOMPANIED BY OFFICIAL VIDEO
Today, West London-based genre hybrid Hope Tala reveals her stunning new single, “MAD.” Her first new music since the release of her hotly-received recent EP, Girl Eats Sun, “MAD” sees Hope Tala build on the bossa nova-inspired R&B that has seen her cement herself as one of 2021’s artists to watch. Premiered by Annie Mac on BBC Radio 1, produced by the multi-Grammy award winning Paul Epworth (Adele, Florence + the Machine) and accompanied by a stunning video directed by Millicent Hailes, the song serves as a stellar entry point for what promises to be a breakthrough year for Hope Tala. You can listen to “MAD” HERE. You can watch the official video for “MAD” HERE.
Speaking on the release, Hope states, “I wrote ‘MAD’ about having feelings of frustration and hysteria in a long-distance relationship. It’s about being unable to communicate properly and feeling lost in loneliness—so it’s ironic that I wrote most of the song a week or two before the first lockdown started in the UK. Foreshadowing, almost.”
At this point in her career, Hope has already earned the endorsement of Barack Obama, fronted the Apple x Gay Times Elevate campaign, been spotlighted as a 2021 Vevo DSCVR Artist and has had her music streamed over 30 million times, all while garnering acclaim from Billboard, Clash, Dork, GQ, MTV, Notion, Refinery29, The Line Of Best Fit, Vogue, Wonderland and plenty more.
Music has surrounded Hope for as long as she can remember. Every Saturday growing up, she attended music school, learning the clarinet and performing in orchestras and wind bands. As part of an audio class, she learned Logic, and at 14-years-old, she taught herself guitar. Upon gaining proficiency with recording, she uploaded “Peace Freestyle” to Soundcloud in 2016. Following a post by Instagram creative platform Art Hoe Collective, Illegal Civilization founder Mikey Alfred discovered the track and spun it on Pharrell’s Apple Music Beats 1 radio show. This recognition made Hope realize she “could pursue music as more than just a hobby.” 2018 saw the release of her Starry Ache EP, and she released her Sensitive Soul EP a year later. “Jealous,” “Anywhere” and “D.T.M.” each gained traction on DSPs, as “Lovestained” eclipsed 18.2 million streams. Rolling Stone placed the latter at #8 on its “50 Best Songs of 2019.” Everything paved the way for Girl Eats Sun, released in 2020.
Arriving in 2021 as one of the UK’s brightest lights, Hope Tala looks set to establish herself as a vital new global artist with her upcoming body of work. Look out for more very soon.
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