Posts tagged with "the heavy group"

KyleYouMadeThat — Poof Be Gone from Amaiya Davis for use by 360 Magazine

KYLEYOUMADETHAT — “POOF BE GONE”

Turning up with even more heat, rising Toronto artist and producer KyleYouMadeThat unveils his new track “Poof Be Gone” feat. Yung Baby Tate, Yvette and Cheerlebridee via The Heavy Group/Republic Records. Listen to “Poof Be Gone” HERE.

Bass thumps as the sample militantly bumps, “Poof be gone.  Through the rattle of heavy drums, Yung Baby Tate tears into KyleYouMadeThat’s production with raucous and raunchy bars, while Yvette drips confidence. He initially teased the sound on TikTok, and it has already spawned over 676K user-generated videos, including videos from Lizzo, Tia Mowry, JoJo Siwa, Charli D’Amelio and more, creating a massive dance trend on the platform.

It’s the bounciest and boldest banger of the summer.

Recently, KyleYouMadeThat dropped the Justis Bratt-assisted “Haha” and received looks from RESPECT Magazine, SOOH and more, in addition to putting up numbers.

Just prior, KyleYouMadeThatlinked with Shaylen and Bryce Vine for “Do Si Do,” which attracted widespread acclaim. Billboard cited it among “Spotify Editors’ Picks for New Music Friday,” and Entertainment Tonight even touted it on its weekly roundup. He also joined forces with multiplatinum rapper YBN Nahmir, Joseph Black and YB Redencion for the intimate and introspective single “Make You Happy.”

He popped off alongside Coi Leray and Kaash Paige on “All About Cake.”Inciting excitement among tastemakers, DefPen noted, “KyleYouMadeThat is making a major name for himself in the world of R&B and hip-hop, and HipHopDX praised how “KyleYouMadeThat switches up tempos in his new single ‘All About Cake’.It has already spawned north of 10 million TikTok dance videos with creations by everyone from Lizzo to Charli D’Amelio.

Meanwhile, his debut single“HOOPLA”—the collaboration between KyleYouMadeThat and NLE Choppa—has racked up nearly 2 million streams to date and earned critical acclaim. HotNewHipHop enthusiastically described it as “a bouncy banger.“HOOPLA” initially exploded on TikTok when KyleYouMadeThat shared nothing more than the beat on his page. Dance influencer Karaleigh Cannella shared a viral dance soundtracked by the production, and Seventeen praised it among “The Hottest TikTok Dances You Can’t Stop Doing.

KyleYouMadeThat already moved the internet, and now he’s set to move the culture. Soundtracking 16 million-plus videos on TikTok and generating views in the billions by 2021, the Toronto-born artist, producer and creative cooks up genre-defiant anthems and curates viral moods. After years producing for the likes of Trey Songz, Ryan Leslie, and Tinashe, he found himself stuck at home at the onset of the global pandemic. He leveled up all-around, becoming more proficient at graphic design, photo editing and video editing. He also studied TikTok and pledged to “get a viral hit. He didn’t just go viral; he practically broke the platform. “Crystal Dolphin” incited videos by dozens of influencers such as Charli D’Amelio [102 million followers], Addison Rae [71 million followers], SpencerX [50 million followers] and Loren Gray [50 million followers], as well as superstar Jason Derulo. Not to mention, the success translated to other platforms with 56 million streams on Spotify. Meanwhile, “All About Cake” inspired videos by everyone Kimberlyloazia [31.8 million followers] and Tony Lopez [23 million] to three posts from Lizzo. It would be his off-kilter sonic sensibility that shined through the loudest though, defining a whole wave in the process under the radar. Now, he asserts himself as both a trend architect and precise hitmaker on a series of 2021 singles for The Heavy Group/Republic Records.

Alec King – Weekends

Buzzing Los Angeles-based artist Alec King releases his new video “Weekends” today via The Heavy Group/Republic Records.

Watch “Weekends” HERE.

Who doesn’t like dogs? Alec King’s latest video pulls at our heartstrings as he chills under a tree in a dog park (socially distancing, of course). Between leafing through a diary, Alec plays with various pups—some of whom remain six feet away from him. The scene underscores confessional rhymes and a catchy chorus, reflecting on the boredom of the moment and trying to get over a breakup.

“Weekends” follows the video release of “Way Up” and his song “Dangerous,” which received heavy radio support in his hometown of Denver and 2 million streams in a few months. At the end of last year, Alec King went on his debut US tour with diva on the rise Kiana Ledé. He performed to sold-out venues, including Los Angeles, Chicago, New York, Washington DC and more, winning the crowd over with his infectious charm, incredible stage presence, and catchy songs.

Is there any line this guy won’t cross? Alec King is the kind of dude who rips bars about Wisconsin and god-awful ex-girlfriends with the same passion. He considers Curb Your Enthusiasm his “Torah.” He jumps into bathtubs with Porn Stars in music videos that he directs himself. He even went so far as to name his official debut EP, Greatest Hits, Vol. 1, and its successor, Greatest Hits, Vol. 2 (he backed up the latter with some heat). On the ‘gram, you’re just as likely to catch him in the shower as you are to catch him coloring with sidewalk chalk. This sort of personality endeared him to fans and peers alike. Posting up 10 million-plus streams under-the-radar and attracting acclaim from Dancing Astronaut, he has collaborated with legends such as Biz Markie and modern stars a la Rich The Kid and Kiana Ledé. Not to mention, he did all of this D.I.Y. primarily relying on an in-house team. In 2020, he floods the game with a series of singles and more surprises.

Follow Alec King: Instagram | Twitter | Facebook | YouTube | Spotify

ABOUT REPUBLIC RECORDS

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (Karol G) and Hollywood Records (Zendaya).

In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse), Lionsgate (Zoey’s Extraordinary Playlist) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films during 2017 in order to produce movies and series powered by the label’s catalog and artists. Its first production is the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video. 

Alec King “Keep It Real” Feat. Rich the Kid

ALEC KING RELEASES NEW VIDEO “KEEP IT REAL” FEAT. RICH THE KID

Buzzing Los Angeles-based artist Alec King releases the video for his new single “Keep It Real” feat. Rich The Kid. The visual brings the song to life with King’s wit intact, a wit that was tested when Rich The Kid couldn’t make the video shoot. Not one to pass up an opportunity to get creative, Alec used a JibJab animation style to bring Rich The Kid to meme-worthy, animated life.

The song appears on his debut EP Greatest Hits, Vol. 1 .

Watch “Keep It Real” feat. Rich The Kid: HERE

Alec King initially made waves in 2018 with his independent breakout “Visions.” It amassed 1.5 million Spotify streams as he landed a publishing deal with Sony/ATV. Simultaneously, “Boy Do We Love Alcohol” earned praise from Dancing Astronaut and more. With his profile rising, he landed a deal with The Heavy Group/Republic Records and emerges with a whole lot of heat in 2019. “Keep It Real” paves the way for more music and surprises to come from King in 2019.

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