Posts tagged with "Charli D’Amelio"

KyleYouMadeThat illustration by Heather Skovlund (Photo Credit: Amaiya Davis) for 360 Magazine

KyleYouMadeThat New Single

KYLEYOUMADETHAT RELEASES NEW SINGLE AND VISUALIZER “ALL ABOUT CAKE” WITH COI LERAY & KAASH PAIGE

Increasing his momentum, rising Toronto artist and producer KyleYouMadeThat joins forces with Coi Leray and Kaash Paige on his high-energy new track “All About Cake” today.

Listen to “All About Cake:” HERE

The track is the soundtrack to one of this year’s biggest TikTok dance trends yet. With over one million TikTok dance videos created to the song by some of pop culture’s biggest talent including LizzoCharli D’amelio and more, KyleYouMadeThat added budding pop star Coi Leray and the buzzing R&B singer Kaash Paige to the track to trade bag chasing bars on the beat.

In the visualizer, a bikini-clad girl gang armed with super soakers wilds out by a pool, chowing down on cake and, inevitably, getting into a confectionary ingredient everywhere. You need to see it to believe it.

Watch “All About Cake:” HERE

It arrives hot on the heels of HOOPLA—the collaboration between KyleYouMadeThat and NLE Choppa, It has already racked up over 1.3 million streams and earned critical acclaim. HotNewHipHop enthusiastically described it as “a bouncy banger.

“HOOPLA” initially exploded on Tik Tok when KyleYouMadeThat shared nothing more than the beat on his page. Dance influencer Karaleigh Cannella shared a viral dance soundtracked by the production, and Seventeen praised it among “The Hottest TikTok Dances You Can’t Stop Doing.

KyleYouMadeThat already moved the internet, and now he’s set to move the culture. Soundtracking 16 million-plus videos on Tik Tok and generating views in the billions by 2021, the Toronto-born artist, producer, and creative cooks up genre-defiant anthems and curates’ viral moods. After years producing for the likes of Trey SongzRyan Leslie, and Tinashe, he found himself stuck at home at the onset of the Global Pandemic. He leveled up all-around, becoming more proficient at graphic design, photo editing, and video editing. He also studied Tik Tok and pledged to “get a viral hit. He didn’t just go viral; he practically broke the platform. “Crystal Dolphin” incited videos by dozens of influencers such as Charli D’Amelio [102 million followers], Addison Rae [71 million followers], SpencerX [50 million followers], and Loren Gray [50 million followers] as well as superstar Jason Derulo. Not to mention, the success translated to other platforms with 56 million streams on Spotify. Meanwhile, “All About Cake” inspired videos by everyone Kimberlyloazia [31.8 million followers] and Tony Lopez [23 million] to three posts from Lizzo. It would be his off-kilter sonic sensibility that shined through the loudest though, defining a whole wave in the process under the radar. Now, he asserts himself as both a trend architect and precise hitmaker on a series of 2021 singles for The Heavy Group/Republic Records, tipped off by “HOOPLA” with NLE Choppa.

Photo Credit: Amaiya Davis
Computer illustration by Kaelen Felix for 360 Magazine

Over 32% Of TikTok Users Are In Their Teens

Social Media platform TikTok has continued its meteoric rise since an important merger in 2018 that took the platform globally, permeating the mainstream. The platform is especially popular among the younger generation with a majority of teens using Tiktok in the US. According to data presented by Stock Apps, over 30% of Tiktok users are in their teens which is the biggest among all age groups. More data indicates that 7 in 10 American teens use Tiktok at least once a month.

The Early Days of Tiktok

Tiktok is a social media platform that originated in China and is locally known there as Douyin. Douyin was started by ByteDance in 2016 and aimed to spread globally once it gained popularity in mainland China. In 2017 ByteDance launched Tiktok which was the international version of Douyin.

In 2018, Bytedance reportedly spent up to $1B to acquire Musical.ly, another Chinese social media startup based out of Shanghai that was founded in 2014. Musical.ly already had a large following, especially among the younger generation. This became the foundation for Tiktok’s global rise. Since their merger, Tiktok has been made available to download in over 150 countries and 75+ languages.

Tiktok Widely Popular Among Younger Generation

Tiktok allows users to record a short 15-second clip that usually features music in the background and can be edited through filters. A popular kind of clip that originated with the Musical.ly app are short lip-sync videos to trendy songs.  The video can also be sped up or slowed down to the users liking allowing for creative little clips that easily go viral. The platform clearly appeals to the younger generation and has surpassed many other social media platforms in terms of usage among teens. In the fall of 2020, a survey of almost 10K teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.

More Than 30% Of Tiktok’s Android Users Are In Their Teens – Largest Share By Age Group

TikTok’s popularity among the younger generation is no secret and is in fact the backbone of the app’s success. As of the midway point of 2020, 32.5% of Tiktok’s Android users are from the 10-19 age group, the largest share of any group, followed by the next youngest generation, the 20-29-year-olds who comprise 29.5% of Tiktok’s Android users. That means over 60% of Tiktok’s Android users are under the age of 30.

This important share of the market has not been lost among celebrities who seek to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join the Tiktok party relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber and Will Smith have joined the party, among many others.

In the fall of 2019, Tiktok also announced a multi-year partnership with the National Football League which included the launch of the official NFL Tiktok account giving teams, players and the league as a whole new marketing avenue. Partnerships such as these are what help catapult Tiktok to become one of the fastest-growing social media platforms, already boasting 800 monthly active users in less than four years of existence.

Trippie Redd – Spooky Sounds & Pegasus

Platinum-selling artist Trippie Redd releases a six-part collection of Spooky Sounds, available now all DSPs via 10K Projects/Caroline. A Halloween-themed companion to his highly anticipated album Pegasus, out 10/30, Spooky Sounds is Trippie’s final teaser for fans before the release of the record. The Spooky Sounds will be added onto Pegasus upon its release on 10/30. Earlier this week, Trippie made a guest appearance on Dixie D’Amelio’s The Early Late Show, the YouTube talk-show series from the young TikTok star, featuring a guest appearance from her sister, Charli D’Amelio.

To celebrate the release of Pegasus, Trippie will be hosting a series of socially distanced, drive-in movie screenings in Miami, Los Angeles, Atlanta, and New York City on the evening of the project’s release. Each location will be showing Candyman (1992), one of the artist’s favorite Halloween films, and there will be exclusive merch available for purchase. While release parties have been put on hold due to COVID-19, Trippie wanted to find a unique way to connect and celebrate with his fans for the drop of his long-awaited LP, Pegasus. “I really just miss seeing my fans,” Trippie said, “I figured these events would be a good way to celebrate Pegasus with them.”

Trippie will be stopping by the Miami screening to introduce the event and show his appreciate to his fans from a safe distance. The Miami screening will also feature a special double feature of Candyman (1992) followed by Jeepers Creepers (2001). See below for locations and times.

His first full-length project since his Billboard #1 album A Love Letter To You 4, Pegasus is an ambitious 26-track project, featuring previously released singles like “Excitement” with PARTYNEXTDOOR and “I Got You” with Busta Rhymes. The album also includes features from Lil Wayne, Young Thug, Future, Quavo and more.

LISTEN TO SPOOKY SOUNDS HERE

WATCH HIS INTERVIEW WITH DIXIE D’AMELIO HERE

PRE-ORDER PEGASUS HERE

PRE-ORDER PEGASUS (TARGET EXCLUSIVE CD) HERE

PURCHASE TICKETS FOR DRIVE-IN HERE

ABOUT DRIVE-IN LOCATIONS:

Miami
Location: Carflix Cinema
Date: October 30, 8:00 PM EST

Los Angeles
Location: Archlight Drive-In
Date: October 30, 8:00 PM PST

Atlanta
Location: The Springs Cinema & Taphouse
Date: October 30, 8:00 PM EST

New York City
Location: Brooklyn Army Terminal
Date: October 30, 8:00 PM EST

Rise of Influencers and Success Tips

By Krishan Narsinghani

Over the course of the past few years, we’ve seen the term “influencer” unfold into a new category of jobs within the market. Influencers are essentially tastemakers of a certain genre that work prominently via digital platforms to shape a certain trend or lifestyle. We’ve seen influencers on social media, but it also stems further to where creators first started on YouTube and bloggers online.

We’ve even see influencers like ChadGoesDeep fight for influencer rights within the LA community, and reinforcing the fact that it’s a leading industry that hasn’t been been looked at properly in today’s society. Traackr, an influencer management platform, claims that seventy-two percent of notable brands dedicate a strong portion of their marketing spends to influencers.

With the rise of apps like TikTok (which claim they aren’t going anywhere in the US), the most downloaded app on the App Store, teens seem to become millionaires through quick viral moments that in return start a brand for themselves. Now we see influencers in the realms of food, auto, tech, music, fashion, travel and everything in-between. Cultivating your passion through social media can open more doors than you’d think.

Figuring out the algorithm has been a mystery to all. Here are some key tips to remember. Posts tend to do better in the morning/afternoon. Make sure your photos and videos are high res and collect post of your engagement on Instagram during the first to ensure it’s position towards the top of your fans’ feeds. Most importantly in today’s society, influencers need to curate original contest that is authentic. TikTok posts spark vitality with relatable or authentic content that distinguishes itself from all other platforms. It’s suggested to start posting on Triller as well.

With the overflow of new creator platforms and digital agencies, it can be hard to filter with are trustworthy and legit. Try using top choice platforms like Intellifluence that provides opportunities for all people regardless of the size of your social media accounts. If you’re wanting to learn more about how to connect with your audience while looking behind the scenes at an influencer’s creative process, check out this article from the The Drum.

More on Intellifluence:

Our exclusive network is comprised of trusted Influencers in a wide variety of niches – including entertainment. From industry veterans to up and coming social media stars, you’ll find the perfect Influencers for your entertainment campaign. Whether you are in music, film, literature or any other category, you’ll be able to use our Discover tool to search our entire network and collaborate with the best personalities available that are ready and waiting to promote your product or service!

MIMI WEBB SHARES NEW SINGLE “I’LL BREAK MY HEART AGAIN”

Mimi Webb – New Single

After gathering 4 million streams in under a few months, garnering success on Tik Tok, and receiving acclaim from Wonderland, Consequence of Sound and more, 19-year-old UK singer/songwriter Mimi Webb unveils a new single and music video entitled “I’ll Break My Heart Again.

Get it HERE via Epic Records.

Watch it HERE.

In the cinematic visual, she awakens in a bed set under a leaf-less tree. Rousing from slumber like a fairytale heroine, the camera follows her through wide open fields and past rolling hills as her vocal delivery also climbs behind stirring strings and soft piano. A stark confession envelopes the chorus, and her voice booms, “Being with somebody helps, but if I’m  honest with myself, I’ll break my heart again and tell him it’s the end.”  Ultimately, “I’ll Break My Heart Again” transmits a heartbreaking, yet glorious goodbye.

Flaunt Magazine exclusively premiered the video earlier today and spoke with Mimi about the song. Watch the video now HERE. About the single and video, Mimi commented, “Writing this song came from a really vulnerable place of admitting the truth of where your heart belongs. You know it’s not right or good for you, but you can no longer convince yourself to stay away from the person you’re still in love with— even though you have something good going with another. It took me a  long time to face it, but this song really helped me through that process.” The song arrives on the heels of her buzzing anthem “Before I Go.” The track caught fire on Tik Tok when platform superstar Charli D’Amelio utilized it in a video on her page followed by over 74.9 million fans. On Tik  Tok alone, it attracted 15 million-plus views, 5.7 million “likes,” 69.8K comments, and 13k shares. Simultaneously, “Before I Go” amassed over 3.3 million Spotify streams and 494K YouTube views on the music video.

Inciting tastemaker applause, Wonderland praised, “Webb’s distinctive  husky vocals and gut-wrenching lyricism.Meanwhile, Consequence of Sound raves that, Mimi Webb has an unassuming sense of style and a voice that hits like a belt of brandy.” Lyrical eloquence, graceful spirit, and a seismic vocal range position Mimi Webb for a major moment in 2020 as she releases her debut EP later this year.

Jean Button illustrated by Mina Tocalini for 360 MAGAZINE.

Hollister Back-to-School

Hollister Co., a division of Abercrombie & Fitch Co. (NYSE: ANF), and the global teen brand celebrating the spirit of an endless summer, is partnering with TikTok stars Charli and Dixie D’Amelio and Noah Pugliano for its new back-to-school campaign – leveraging the platform that has rapidly grown in popularity among its teen audience.

Charli, Dixie and Noah will serve as the brand’s “Jeanealogists”, together with science educator and television personality Bill Nye. The trio’s “experiments” in Hollister’s Jean Lab, led by Bill Nye, determined the science behind the brand’s perfect denim fits. This content will be featured across Hollister’s social channels and in store. Every aspect of the jean fits were tested and approved by Charli, Dixie and Noah, alongside other teens, to ensure they make teens as comfortable and confident as possible through features like smoothing pockets, curvy fit styles, new soft stretch fabrics and more.

“The ‘jeanealogy’ experience was amazing for us because Hollister has always been one of our favorite brands. We’ve been buying their denim for years and even borrowing each other’s. We loved being able to perfect our favorite denim and share it with everyone else,” said Charli and Dixie. Charli and Dixie’s favorite jean fits, which they hand-selected and marked with their official “stamps of approval,” will be featured in stores and online starting today, July 16.

As part of the partnership, Charli, Dixie and Noah are also launching the #MoreHappyDenimDance – a TikTok challenge choreographed by Charli that encourages users to celebrate comfort, and to share their “happy dance” when they slip into the perfect pair of Hollister jeans. Hollister fans who participate in the challenge will have the chance to be selected for a virtual meet-and-greet with Charli and Dixie.

“We are thrilled to partner with Charli, Dixie, Noah and Bill, as they combine the excitement of TikTok with the nostalgia that our teens love,” said Kristin Scott, President, Global Brands at Abercrombie & Fitch Co. “This is the start of a longer-term relationship with Charli and Dixie, both of whom share our passion to spread positivity and build confidence among teens – especially during the uncertainty that surrounds this year’s back-to-school season. Additionally, as one of Hollister’s original brand agents in 2017, we are excited to have Noah on board for an even more robust partnership.”

Throughout the fall, Charli and Dixie will also be participating in various Hollister digital activations, in-store shopping events, and more. For more information on Hollister’s back-to-school campaign visit www.hollisterco.com, and follow the brand on Instagram and TikTok to learn more about the #MoreHappyDenimDance challenge.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995

A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties, and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended February 1, 2020, in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results for fiscal 2020 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this press release or otherwise made by management.

The quintessential retail brand of the global teen consumer, Hollister Co. believes in liberating the spirit of an endless summer inside everyone. At Hollister, summer isn’t just a season, it’s a state of mind. Hollister creates a carefree style designed to make all teens feel celebrated and comfortable in their own skin, so they can live in a summer mindset all year long, whatever the season.

Hollister is a division of Abercrombie & Fitch Co. (NYSE: ANF) and is sold through approximately 540 stores worldwide and www.hollisterco.com globally. 

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