Posts tagged with "musical.ly"

Computer illustration by Kaelen Felix for 360 Magazine

Over 32% Of TikTok Users Are In Their Teens

Social Media platform TikTok has continued its meteoric rise since an important merger in 2018 that took the platform globally, permeating the mainstream. The platform is especially popular among the younger generation with a majority of teens using Tiktok in the US. According to data presented by Stock Apps, over 30% of Tiktok users are in their teens which is the biggest among all age groups. More data indicates that 7 in 10 American teens use Tiktok at least once a month.

The Early Days of Tiktok

Tiktok is a social media platform that originated in China and is locally known there as Douyin. Douyin was started by ByteDance in 2016 and aimed to spread globally once it gained popularity in mainland China. In 2017 ByteDance launched Tiktok which was the international version of Douyin.

In 2018, Bytedance reportedly spent up to $1B to acquire Musical.ly, another Chinese social media startup based out of Shanghai that was founded in 2014. Musical.ly already had a large following, especially among the younger generation. This became the foundation for Tiktok’s global rise. Since their merger, Tiktok has been made available to download in over 150 countries and 75+ languages.

Tiktok Widely Popular Among Younger Generation

Tiktok allows users to record a short 15-second clip that usually features music in the background and can be edited through filters. A popular kind of clip that originated with the Musical.ly app are short lip-sync videos to trendy songs.  The video can also be sped up or slowed down to the users liking allowing for creative little clips that easily go viral. The platform clearly appeals to the younger generation and has surpassed many other social media platforms in terms of usage among teens. In the fall of 2020, a survey of almost 10K teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.

More Than 30% Of Tiktok’s Android Users Are In Their Teens – Largest Share By Age Group

TikTok’s popularity among the younger generation is no secret and is in fact the backbone of the app’s success. As of the midway point of 2020, 32.5% of Tiktok’s Android users are from the 10-19 age group, the largest share of any group, followed by the next youngest generation, the 20-29-year-olds who comprise 29.5% of Tiktok’s Android users. That means over 60% of Tiktok’s Android users are under the age of 30.

This important share of the market has not been lost among celebrities who seek to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join the Tiktok party relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber and Will Smith have joined the party, among many others.

In the fall of 2019, Tiktok also announced a multi-year partnership with the National Football League which included the launch of the official NFL Tiktok account giving teams, players and the league as a whole new marketing avenue. Partnerships such as these are what help catapult Tiktok to become one of the fastest-growing social media platforms, already boasting 800 monthly active users in less than four years of existence.

Naz “ItsNastyNaz” Saleh

TikTok, a phone app allowing users to share fun videos of singing, dancing and skits, has taken the world by storm, and Naz “Itsnastynaz” Saleh is its megastar.

Saleh, or “Itsnastynaz” on TikTok, was a completely ordinary fast food worker yet a complete anomaly. He was born on April 27, 1997, in Bronx, New York, and raised by his Yemeni-descendant parents looking for a better life for their kids. When he turned 12, he started working 12 hours per day, seven days per week. Saleh hit rock bottom when excessive bullying made him drop out of high school, but things changed.

Saleh went from working in fast food to being a man who enjoys all luxuries of life, but what made Naz Saleh who he is today?

It all started when Saleh was watching a YouTube video and a Musical.ly ad popped up. He saw the famous Baby Ariel. The video made him laugh and think he could do it even better than she could if he gave it a try. That was the turning point in his life. He started performing more skits with his brother in his workplace. He became an overnight success when the third video he uploaded was viewed 5 million times, and it didn’t stop there. The video spread like wildfire and was featured on news channels internationally.

His audience skyrocketed to over 6 million followers. He was awarded the “Popular Creator” badge by TikTok after his videos broke the internet and were viewed between 100 million and 350 million times.

That’s when he quit his 84-hour-per-week job to focus full time on his TikTok career. He now sits at 13 million followers.

Saleh is now known as “The Most Generous Man in New York” after filming himself giving food and money to homeless people. His videos also caught the attention of the government, giving some of those homeless people the option to go to rehab. Many said goodbye to their previous lives and moved toward a path of happiness.

Following his quick ascent, Saleh signed deals with iconic brands such as What Do You Meme? and Fashion Nova. He even received sponsorship deals from apps on the Apple App Store. He went from working in fast food to making seven figures and driving luxury cars all in a day’s work.

Though he has found success on TikTok, life isn’t always easy for Saleh. He receives many hateful comments online.

When asked how he deals with hateful comments, Saleh said, “Receiving so much hate can be heart-breaking and really demotivating. It used to have really bad effects on my mindset and my happiness until I realized making skits, helping people and making others happy is my safe place, and no one can make me feel bad about that.”

He admits sudden fame can be a bit overwhelming, but Saleh tries to remain positive, using his power to spread as much love and happiness as he can.

Bodega Picture

Saweetie “Pissed” Music Video

Today at 12p PST, Saweetie unveils the music video for her red-hot new single “Pissed” (produced by Cronkite). Watch it HERE.

Get “Pissed” HERE via ICY/Artistry Records/Warner Bros. Records

Developing a reputation for larger-than-life visuals, hip-hop’s hottest new leading lady once again delivers a big screen-worthy clip. Saweetie spares no detractors with one razor sharp rhyme after another as she wilds out on-screen, displaying the stunning and sexy confidence that squarely positioned her as 2018’s fastest rising star.

Expect her to make history in the new year!

“Pissed” followed up her London On Da Track collaboration, “Up Now” [feat. G-Eazy & Rich The Kid]. Meanwhile, it earned looks from Complex, Rap-Up, and more. Saweetie never stops making headlines. She recently made her major tour debut with Drake and Migos. In addition, she lent her lyrical flow to remixes for pop superstar Dua Lipa’s “IDGAF” and Anne Marie’s global hit “2002.”

Flaunting nineties rhyme reverence, fashion-forward fire, and endless charisma, SAWEETIE—born Diamonté Harper—can go bar-for-bar with the best of ‘em, and fans and critics immediately recognized and responded to that. Within six months, she cracked 400 million cumulative streams, garnered a gold plaque, and earned the praise of Billboard, Fader, and Noisey as Los Angeles Times pegged her as “one to watch this year.” Drawing on a passion for poetry and numerous years of rapping in the car, she turned her love for words into vivid verses during 2018 on the High Maintenance EP.

Born in Santa Clara of African-American and Chinese-Filipino descent and raised in Sacramento, the California native went from MVP status as a high school volleyball champ to becoming a shining student at USC. Initially, she deferred her rap dreams to achieve a degree in Communications before being discovered at a Downtown Los Angeles Puma event by current manager Max Gousse [Beyoncé, YG, Ty Dolla $ign]. At Artistry Studios, they produced her 2017 knockout viral smash “ICY GRL.” Driven by a bulletproof flow and one clever line after another, it racked up 300 million combined streams between the original and Kehlani remix, achieved a gold certification from the RIAA, and soared to #1 on Musical.ly. She also earned the early endorsement of gatekeepers such as Vibe, XXL, HipHopDX, and MTV. Touting a new partnership with Warner Bros. Records and Artistry Records for her label Icy, she’s rewriting the rule book and breaking the stereotype of the female emcee. Armed with tracks like “B.A.N.” and “Good Good,” High Maintenance features production courtesy of Zaytoven, Hassan, Saweetie, Cash Money AP, and Gousse.

Mackenzie Ziegler Drops “Wonderful”

Triple-threat singer, actress, and dancer Mackenzie Ziegler released her latest single “Wonderful” today, written for Ziegler by Grammy-nominated songwriters Sia and Jesse Shatkin. The track, which is available via all digital retailers and streaming services, highlights Ziegler’s strengths as a performer and her continued determination to celebrate and empower the upcoming generation.

The new single comes in the midst of what is shaping up to a very busy year for Ziegler. In August, she dropped her single “Nothing on Us,” and at the 2018 Teen Choice Awards she took home the “Choice Muser” award for her content on musical.ly. Just this month, she released her makeup line “Love, Kenzie,” which offers affordable and functional beauty products celebrating individuality and feminine power. Additionally, season 2 of Brat’s Total Eclipse, in which Ziegler serves as both star and Executive Producer, premiered this month on YouTube.

“Wonderful” is available now through all digital retail and streaming services. The single will premiere live tonight during the two-part premiere of Dancing with the Stars Season 27 at 8:00 PM ET/9:00 PM CT on ABC.

Mariel Darling Releases “No Mirrors”

Having Gotten Her Start In Music at the Tender Age of 9 and Transformed Into a Powerful Social Media Music Influencer, The Young Star Has Made an Empowering Debut About Transforming Oneself Through Mind, Body and Spirit

With a bold tenacity that shines bright in her music and brand new video, it’s no wonder singer/songwriter Mariel Darling has already had a headstart in her music career having been performing and building her career for the past seven years. And with her brand new single and video “No Mirrors, she continues to make waves in the ever growing and changing world of music media.

A Western Massachusetts native, 16yr old Mariel Darling started recording music when she was only nine years old after being discovered by manager Jackie Sarkis – formerly of Radio Disney, and at age ten she was already turning heads performing at the New York Knicks halftime show. Even in her early years, the young singer knew that she wanted to use her talent to help promote positive messages, and by eleven she was already hard at work writing and performing songs for the National Education Institute encouraging other kids in a fun and upbeat way to read, study, and focus on their education as a way to further their well-being. These initiatives lead Darling to perform on bigger national stages and festivals including the Maritime Festival, Washington D.C.’s CureFest for Childhood Cancer, and the Camplified Tour which saw her perform in front of thousands of teens and tweens at summer camps across the nation at fourteen.

Cut to 2017, and Darling has become an emerging star in the new music world of social media! A verified, crowned “Muser” and host of the globally syndicated show “Jukebox Countdown” on Musical.ly’s “Live.ly TV”, she quickly grew to have a large number of fans on the popular music app. Constantly writing and collaborating, she’s been recently working with major label producer/songwriter Cass Dillon, while consulting with Artist Manager/Developer Stefano DiBenedetto of The Hang Productions.

“All of the things that I let get to me, gonna let them fly away// All of the love that I have in me, Oh It’s gonna set me free//I don’t need no mirrors here, I can see it clearer and clearer”

WATCH: “NO MIRRORS” OFFICIAL MUSIC VIDEO

Delving into her latest release “No Mirrors”, co-written with Dillon, the song and accompanying video were two incredibly creative experiences for Darling during a time where she was really trying to find herself. “This is a song about being confident on the inside. People, especially young girls, are always looking for external validation” she says, continuing “I wanted to write a song to encourage everyone to stop trying to look a certain way or act a certain way to fit in. As young woman we go through so many transformations – mind, body, soul. We need to stop trying to live up to all of the perfection”.

In the video, which sees her going through persona changes from “glam” to “raw” and finally finding inner beauty, she considered the process to be an amazing experience turning deeply personal lyrics into a unique visual representation. “I start off with a pop star look, trying to be something that I think people expect to see as a female pop star performer, and go through another phase as I look in the mirror. Done with the glam, I find myself in a kind of darker place and then transition into a simple look, nude colors, to show the raw internal me. The video helped me really express what I’m going through. The teenage years are tough- with social media and all of the images you see on Instagram. It just makes you second guess who you are and try to ‘be like them’, to fit in.

But through all the challenges and triumphs, Darling – who sees Taylor Swift as one of her biggest influences as a multitalented positive role model – still seems to be enjoying the ride. “Being in the studio is such a special experience. In my opinion it’s the hardest work, but the most fun! Its magical and so satisfying to see it all come together right before your eyes!”.

With more music on the way as she continues to write and collaborate with Dillon in 2018, make sure to check out “No Mirrors” (Available via iTunes, Google Play, Spotify etc.) today!

For More Information on Mariel Darling, VISIT:
www.MarielDarling.com

Instagram: @Mariel_Darling

Dylan Hyde Clearly Lyric Video

WATCH THE LYRIC VIDEO FOR

DYLAN HYDE’S CLEARLY!


540k Spotify Streams

Added to New Music Friday (US + CA)

US Viral Top 50, Young & Free, pop all day & more

230k+ monthly listeners

finalist for musical.ly #nextwaveaugust

Dylan Hyde is 20-year-old singer/songwriter from California. At the age of three, Dylan’s mother was awestruck when he revealed his incredible voice despite being diagnosed as clinically deaf in both ears. As doctors worked to improve his hearing, his mother continued to nurture his talent, igniting his passion for music. Dylan taught himself to play guitar & piano, and began to build a fan base that motivated his family to move from his hometown of San Diego to Los Angeles. Dylan caught the attention of EP Entertainment CEO’s Robert Eleazer and Tony Perez, who signed him immediately. Dylan went to work in the studio with Motown label-mate Sebastian Kole, who would help him to develop his sound as well begin creating a strong & unique body of work. Dylan’s gentle and charismatic charm, standout vocals and soulful tone are showcased on his new single, “Clearly”, which was featured in a campaign with DanceOn & Paul Smith for Pride month. WATCH HERE