Posts tagged with "social network"

Artwork by and for use by 360 Magazine

New Studies Shows Polywork Trend

Millennials And Gen Z Choose ‘Polywork’ For More Exciting Lives, Half Of 21 To 40 Year-Olds Say They Do Five Different Types Of Work, ‘Excitement’ More Important Than Money For Today’s Professionals

New research out today reveals that nearly half of young professionals (47 percent) consider themselves people who ‘polywork’ doing an average of five different types of work – with one in ten (11 percent) saying they currently do more than ten types of professional work at the same time.

The majority of 21 to 40 year-old professionals (81 percent) say the pandemic has changed their attitude towards work forever with 45 percent saying they would not consider doing one single type of work for life, but would choose to polywork instead. Three quarters of all young professionals (72 percent) say virtual ways of working have opened up more work possibilities in the last 12 months compared to previous years.

Polywork, a new professional social network that has been created for people who do more than one type of work and cannot be defined by a single job title, asked over 1,000 US professionals about how they work and their attitudes towards modern working. 

Over half of all 21 to 40 year-olds (55 percent) said an ‘exciting’ professional life is more important to them than money with 62 percent saying the opportunity to learn more skills, more quickly through different types of work is more rewarding than professional ‘security’.

A Word from Peter Johnston, the founder of Polywork 

There is a new generation of professionals who do more than one type of work both in their regular job and outside of it, and they no longer feel a single job title reflects what they do or who they are. During the pandemic people have re-evaluated what they want to do, which in turn has accelerated the trend of polywork, using technology to connect with different and varied opportunities, whatever and wherever they may be. We do not see this trend disappearing, not least because Gen Z and Millennials see a variety of work as a way to achieve a more exciting life.

Meet The People Who Polywork

Cassidy Williams, living in Chicago, IL, USA, does more than five different types of professional work across multiple countries including software engineering, public speaking, writing, podcasting, investing, advising, and mentoring. She comments, Work is something that takes up such a huge part of my life, so doing different types of work keeps it more interesting and exciting. I love that I can work with people across the world to do fun things like design mechanical keyboards or more serious things like raise money for good causes. With technology being such an embedded part of our lives, I see this kind of work style being more and more common. People have the ability now more than ever to collaborate, create and just do things that don’t fall into one bucket. We’re past the age of being just one type of worker.

Richard Fearn, living in London UK, has three different types of work on the go at once: producing a musical; managing his technology investments; and running a non-profit company. He comments, I’ve never liked the idea of just doing the same thing every day. I have multiple interests that I’m passionate about and they’ve naturally become different streams of income for me. Modern working attitudes and flexible technology allows my generation to juggle a multitude of things in a way we’ve never been able to before.

To jtrenoin the waitlist for Polywork sign-up at their website.

elderly illustration by 360 Magazine

How Do You Know That You’re Ready For Retirement?

It’s Not Just The Finances.

An intriguing find once emerged from a RAND Corp. survey on Americans and their working conditions. It turned out that 40 percent of employees that are age 65 and older had previously retired, but something lured them back to the working world.

In some cases, financial troubles might have been the cause. But often the reason is that people neglect an important component in their retirement planning. They don’t think about what they will do with their extra time, or how they will give their life the meaning and purpose that work had provided, says Patti Hart, co-author with her husband, Milledge, of The Resolutionist: Welcome to the Anti-Retirement Movement.

“Money is certainly important, but it’s not the only thing that determines whether your retirement is a success,” she says. “It may be that you are financially ready to retire, but are a long way from being emotionally ready.”

The Harts offer tips for figuring out when to retire and for making sure you’re successful when you do:

  • Know your catalysts. Identify milestones or signs that will let you know you are ready to embark on a new post-work life, Milledge Hart says. Yes, that could be when you’ve accumulated a certain amount of savings. But it might also be related to when your spouse quits their job, or when your children graduate college and head out on their own. Maybe your plan is to work until your health gives out. “Knowing your catalysts can mean the difference between successfully transitioning to a fulfilled life after your career is over, or boomeranging back to the full-time workforce simply because you didn’t know why you quit to begin with,” he says.
  • Plan ahead to avoid separation anxiety from work. For many people, moving from the excitement and fulfillment of a career to the quietness of retirement is too much, Patti Hart says. They develop a form of “separation anxiety,” longing for their old way of life rather than venturing boldly into the new one. “You need to make a plan for what you want to do in your new post-career life so you aren’t floundering when you get there,” she says.
  • Get comfortable with the uncomfortable. At work, people are thrown into uncomfortable situations and have no choice but to face them head on. In retirement, it’s easier to avoid discomfort, but doing so diminishes your confidence, and you miss out on opportunities for personal growth and fun, Milledge Hart says. “It would seem counterintuitive to think that being uncomfortable brings happiness, but it does,” he says. “Go at life as if it’s an adventure – because it is. When you accomplish something you didn’t think you could, you get a jolt of endorphins that drives you to your next challenge.”
  • Learn to be your own best friend. Even when people want to try a new hobby or activity, they sometimes are afraid to do it alone. “In retirement, you might not have the social network you once did,” Patti Hart says. “You may long for a good friend you can rely on.” But if you think about it, she says, you already have that friend–yourself. So as you prepare for retirement, be ready to go solo on occasion. “When you get to this stage, you will often find that some things on your list are on your list alone,” she says. “No one in your universe shares your interest or has the time to join you. That’s all right. If you are going to continue to grow, you need to sometimes feel like you did something completely on your own.”

“Don’t convince yourself that in retirement you are going to be destined to a life of watching evening game shows and baking pies, unless of course that is what you love to do,” Milledge Hart says. “My advice is nothing is off limits, so reach for the stars. Look forward rather than backward, and embrace the new you.”

About Patti and Milledge Hart

Patti and Milledge Hart, co-authors of The Resolutionist: Welcome to the Anti-Retirement Movement have spent more than 30 years as executive leaders in numerous technology and investment banking businesses. Today, in what they refer to as the “Resolutionist,” rather than retirement, phase of their lives, they are applying their resources and skills in new ways to advance philanthropic and corporate activities around the globe.

Computer illustration by Kaelen Felix for 360 Magazine

Over 32% Of TikTok Users Are In Their Teens

Social Media platform TikTok has continued its meteoric rise since an important merger in 2018 that took the platform globally, permeating the mainstream. The platform is especially popular among the younger generation with a majority of teens using Tiktok in the US. According to data presented by Stock Apps, over 30% of Tiktok users are in their teens which is the biggest among all age groups. More data indicates that 7 in 10 American teens use Tiktok at least once a month.

The Early Days of Tiktok

Tiktok is a social media platform that originated in China and is locally known there as Douyin. Douyin was started by ByteDance in 2016 and aimed to spread globally once it gained popularity in mainland China. In 2017 ByteDance launched Tiktok which was the international version of Douyin.

In 2018, Bytedance reportedly spent up to $1B to acquire Musical.ly, another Chinese social media startup based out of Shanghai that was founded in 2014. Musical.ly already had a large following, especially among the younger generation. This became the foundation for Tiktok’s global rise. Since their merger, Tiktok has been made available to download in over 150 countries and 75+ languages.

Tiktok Widely Popular Among Younger Generation

Tiktok allows users to record a short 15-second clip that usually features music in the background and can be edited through filters. A popular kind of clip that originated with the Musical.ly app are short lip-sync videos to trendy songs.  The video can also be sped up or slowed down to the users liking allowing for creative little clips that easily go viral. The platform clearly appeals to the younger generation and has surpassed many other social media platforms in terms of usage among teens. In the fall of 2020, a survey of almost 10K teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.

More Than 30% Of Tiktok’s Android Users Are In Their Teens – Largest Share By Age Group

TikTok’s popularity among the younger generation is no secret and is in fact the backbone of the app’s success. As of the midway point of 2020, 32.5% of Tiktok’s Android users are from the 10-19 age group, the largest share of any group, followed by the next youngest generation, the 20-29-year-olds who comprise 29.5% of Tiktok’s Android users. That means over 60% of Tiktok’s Android users are under the age of 30.

This important share of the market has not been lost among celebrities who seek to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join the Tiktok party relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber and Will Smith have joined the party, among many others.

In the fall of 2019, Tiktok also announced a multi-year partnership with the National Football League which included the launch of the official NFL Tiktok account giving teams, players and the league as a whole new marketing avenue. Partnerships such as these are what help catapult Tiktok to become one of the fastest-growing social media platforms, already boasting 800 monthly active users in less than four years of existence.

Top TV Social Conversation for 2020

In a year of superlatives – unprecedented, unbelievable, unexpected, one thing that could be counted on was how much more screen time we’d all be adding to our day. Lockdowns and quarantines meant that, film and television viewing saw quite a boost; by the second half of 2020, TV streaming had increased 25%.

Talkwalker Social Content Ratings measured the social conversation around this increase to understand what people were saying about their favorite shows, actors and networks this year according to online engagement numbers through its Top Social TV report.

While 2020 was a year of many challenges, the results from this report will not disappoint TV fans. Top programs saw millions of engagements, with many new series getting just as much buzz as returning hits. From “The Last Dance” to “Dancing With The Stars,” the results show that TV and film provided a welcome respite to audiences (and a nice way to escape the 24-hour news cycle) during a pretty heavy year.

The analysis shows not only which programs people were talking about most in social media, but what they were saying, too. Combined with social listening data, we can see how cultural moments, emotional drivers, and product tie-ins impacted conversations around top series, films, and talent in 2020, according to Talkwalker Social Content Ratings.

“Talkwalker Social Content Ratings’ Top of 2020 lists showcase programming that captures consumer attention and buzz generated across social platforms,” says Sean Casey, Head of Media, Talkwalker. “As consumer behavior evolves and television expands, SCR is able to keep pace with the growing volume of programming, network promotional strategies and dynamic consumer conversation to provide comprehensive social ratings across the television marketplace.”

The full report is available here.  Some highlights include:

Top Primetime & Late Fringe Series

1. The Last Dance                    4.1 million interactions /episode

2. WWE Monday Night Raw   2.15 million

3. American Idol                     1.92 million

Top New Series

1. The Last Dance                    4.1 million interactions/episode

2. The Undoing                       210.3 thousand

3. Celebrity Game Face           203.2 thousand

Top Scripted Series

1. Grey’s Anatomy                  1.12 million interactions/episode

2. Riverdale                             885.6 thousand

3. This is Us                             602.7 thousand

Top Premium Cable Series

1. Insecure (HBO)                                410.4 thousand interactions/episode

2. The Undoing (HBO)                         210.3 thousand

3. Lovecraft Country (HBO)                162.1 thousand

Top Ad-Supported Cable Series

1. The Last Dance                                4.1 million interactions/episode

2. WWE Monday Night Raw               2.15 million

3. WWE NXT                                       790.7 thousand

Top Spanish-Language Prime & Late Fringe Series

1. Tu cara me suena                            172.1 thousand interactions/episode

2. La Voz                                              135.4 thousand

3. Quien es la mascara?                      35.9 thousand

Top Prime Series Talent Overall

1. Katy Perry (American Idol)                          16.3 million owned engagements

2. Sean Hannity (Fox News)                            13.9 million

3. Terry Crews (America’s Got Talent)           7.44 million

Top Spanish-Language Prime Series Talent

1. Ana Brenda Contreras (Tu cara me suena)             573.4 thousand owned engagements

2. Luis Fonsi (La Voz)                                                   536.5 thousand

3. WISIN (La Voz)                                                        472.6 thousand

Top TV Specials

1. 2020 MTV Video Music Awards                              40 million engagements

2. 2020 American Music Awards (ABC)                      33.4 million

3. The 62nd Annual Grammy Awards (CBC)                24.9 million

Top Sports Events

1. Super Bowl (FOX)                           43.9 million interactions

2. NBA Finals (ABC) Oct. 11                27.5 million

3. NBA Basketball (ESPN) Jan. 31       21.9 million

*Total Interactions = Original social media posts across Facebook, Instagram Business/Creator  Accounts, and Twitter related to a linear TV episode and the engagement with that content.

**Owned Engagements = Social media activity generated off of the original posts sent by accounts owned or affiliated with TV programming. Owned engagement for Facebook includes comments, shares, and likes. Owned engagement for Instagram includes comments and likes. Owned engagement for Twitter includes retweets, quotes, replies, and likes.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication effohttp://bit.ly/2KnRvjbrts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Waam x FashionTV

2018 was the year where the issue of users’ privacy took the central stage. With the enactment of GDPR and the congressional hearing of Facebook’s Founder, Mark Zuckerberg, the issue of users’ ownership rights over their data was brought firmly into the public spotlight. Now with the start of a new year, it’s time for a change.

WAAM, a decentralized e-commerce blockchain platform, made it its mission to return data ownership rights back to their original owners- the users. On WAAM, users have the right to choose whether to share their personal data or part of it, for rewards or keep it private. By connecting retailers, apps, and users, in a consensual and direct manner, WAAM makes sure that all the players in its economy have something to gain, making it into a real win-win for all.

WAAM formed a strategic partnership with FashionTV, the international fashion and lifestyle broadcasting station, reaching over 1 billion people across the globe. FashionTV is planned to embed the WAAM protocol across its channels, making the WAAM token an officially acceptable currency.  

WAAM will be making its first leap into the e-commerce sphere through the fashion industry, the largest e-commerce vertical, with over 500 million USD in sales in 2018 alone. This goal will be further strengthened by the partnership with FashionTV, helping to make WAAM a household name, furthering its exposure through FashionTV’s close connections with thousands of celebrities and brands.

Another party to benefit from the partnership is inFASH, a social network for fashion lovers and the first app to have embraced the WAAM protocol. inFASH and WAAM established their partnership back in early 2018 and have been working together to increase the synergy between blockchain technology and fashion ever since. Operating on the WAAM platform will allow both inFASH and FashionTV to collaborate, providing inFASH with access to a mass audience of fashion enthusiasts, while FashionTV’s users will be able to benefit from a social platform on which they can both earn money from sharing their fabulous fashion sense as well as a better shopping experience complemented with special sales and discounts.

At its core the WAAM platform is designed to help create synergies and collaborations between different partners, whether it is by helping retailers directly connect with potential customers, or by helping apps to collaborate with one another, as is the case with inFASH and FashionTV, the motivation to create a solution that benefits all are the fuel that makes the platform successful and sustainable.

Facebook’s Upcoming Influencer Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.

Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon brands will be able to search the platform for the audience they want to reach, and have the tool point them in the direction of creators that fit the bill.

The Branded Collabs Manager platform can transparently break down a creator’s audience demographics and industry-specific parameters, ranging from geographical areas to interests to home ownership status.

The plans confirm that the industry is continuing its march towards increasingly targeted and individualized advertising—with ad revenues migrating from mass media to digitally programmatic to influencer marketing. It also signals an increased value placed on ads that are not only highly targeted, but also embedded in content that audiences actually want to engage with.

While the tool is only launching on Facebook at the moment, it’s a first step towards incorporating such tools and metrics from other platforms, most notably Facebook-owned Instagram, which is the social media network of choice for most creators.

The move also signals Facebook’s acknowledgement of the importance of influencer marketing on the future sustainability of the platform itself. After all, if creators believe they can earn more money on other platforms, they would gradually migrate elsewhere, taking their audiences with them.

The Branded Collabs Manager search engine, coupled with Facebook’s recently launched Creator App, demonstrates a clear commitment to the huge potential of creators and the future of influencer marketing. Not only will influencer marketing help the company keep content creators on its platform, but also improve the experience for users by serving them with more engaging ads.

This is an exciting opportunity this presents to the community of creators and marketing partners. Facebook’s new tool will significantly improve the discovery process, making it easier for brands to find creators that meet their needs and fit their brand messaging. At the same time, their push towards more influencer marketing on the platform will only increase the value of the relationships brands have with individual creators, and the collaborations that result.

Unlike traditional ad targeting, finding the right audience and the right avenue to engage them is only one part of the equation. The next vital step is building a relationship that can result in strong, mutually beneficial content partnerships between creators and marketing partners.

Less than five years ago, content marketing was considered by many to be a niche industry. With the world’s largest social media platform jumping in on it, it’s hard to deny that influencer marketing has gone mainstream.