2018 was the year where the issue of users’ privacy took the central stage. With the enactment of GDPR and the congressional hearing of Facebook’s Founder, Mark Zuckerberg, the issue of users’ ownership rights over their data was brought firmly into the public spotlight. Now with the start of a new year, it’s time for a change.
WAAM, a decentralized e-commerce blockchain platform, made it its mission to return data ownership rights back to their original owners- the users. On WAAM, users have the right to choose whether to share their personal data or part of it, for rewards or keep it private. By connecting retailers, apps, and users, in a consensual and direct manner, WAAM makes sure that all the players in its economy have something to gain, making it into a real win-win for all.
WAAM formed a strategic partnership with FashionTV, the international fashion and lifestyle broadcasting station, reaching over 1 billion people across the globe. FashionTV is planned to embed the WAAM protocol across its channels, making the WAAM token an officially acceptable currency.
WAAM will be making its first leap into the e-commerce sphere through the fashion industry, the largest e-commerce vertical, with over 500 million USD in sales in 2018 alone. This goal will be further strengthened by the partnership with FashionTV, helping to make WAAM a household name, furthering its exposure through FashionTV’s close connections with thousands of celebrities and brands.
Another party to benefit from the partnership is inFASH, a social network for fashion lovers and the first app to have embraced the WAAM protocol. inFASH and WAAM established their partnership back in early 2018 and have been working together to increase the synergy between blockchain technology and fashion ever since. Operating on the WAAM platform will allow both inFASH and FashionTV to collaborate, providing inFASH with access to a mass audience of fashion enthusiasts, while FashionTV’s users will be able to benefit from a social platform on which they can both earn money from sharing their fabulous fashion sense as well as a better shopping experience complemented with special sales and discounts.
At its core the WAAM platform is designed to help create synergies and collaborations between different partners, whether it is by helping retailers directly connect with potential customers, or by helping apps to collaborate with one another, as is the case with inFASH and FashionTV, the motivation to create a solution that benefits all are the fuel that makes the platform successful and sustainable.