Posts tagged with "social media platform"

OZY Fest illustration by Heather Skovlund for 360 Magazine

Virtual Ozy Fest

OZY MEDIA ANNOUNCES VIRTUAL OZY FEST FOR MAY 15-16 IN PARTNERSHIP WITH HBCUs, CLUBHOUSE

Headliners at the May festival include Chance the Rapper, Dr. Anthony Fauci, Condoleezza Rice, Mark Cuban, Malcolm Gladwell, Sevyn Streeter and Marc Rebillet

OZY Media announced that OZY Fest, its one-of-a-kind festival of great entertainment, interactive experiences and big conversations, will return on May 15-16 as a virtual event, after the 2020 festival was postponed due to the coronavirus pandemic. Headliners include musicians Chance the Rapper, Sevyn Streeter, Big Freedia, Marc Rebillet and Kat Cunning; comedians Tig Notaro, Maz Jobrani and Aida Rodriguez; chefs Marcus Samuelsson, Tom Colicchio and Ming Tsai; thought leaders Dr. Anthony Fauci, Mark Cuban, Condoleezza Rice, Malcolm Gladwell, Jim Cramer, Revd. Al Sharpton, Deepak Chopra, Rep. Maxine Waters, Sunny Hostin, Alicia Garza, Marcus Scribner, Sophia Chang, DeRay Mckesson, Carmen Yulín Cruz, Adam Grant, Katty Kay, Matt James, Valerie Jarrett, Dr. Michael Lomax, Mariana van Zeller, Dr. Danielle Moss, Dr. Eddie Glaude Jr., Angela Benton and Carlos Watson; and sports figures Michael Vick, Stephen A Smith and CC Sabathia. The festival will be livestreamed to the Carlos Watson Show YouTube Channel, presented by OZY Media.

OZY Fest brings together the game-changers and change-makers who are ahead of their time and worthy of yours for a virtual celebration of bold change and big ideas. The festival has previously been held in New York City’s Central Park with guests including John Legend, Trevor Noah, Issa Rae, Padma Lakshmi and Joe Biden, and has been described as “TED meets Coachella” and “New York’s answer to SXSW” for its unmatched blend of thought leadership and entertainment.

The virtual festival will be streamed live, with two simultaneous virtual stages between 5pm and 9pm ET offering a combination of live music and comedy performance, thought leadership, and interactive programming. VIP tickets are available for purchase allowing access to exclusive interactive virtual offerings. OZY Fest’s partnership with new live social media platform Clubhouse will break new ground, employing the app’s private chat functionality to host VIP meet-and-greets in an intimate audio-only setting.

“We are so excited to be bringing OZY Fest back,” says OZY COO and co-founder Samir Rao. “Virtual events and festivals have been hit and miss over the trying past year, but OZY Fest is going to take things to the next level, with the most interactive virtual experience of all time. OZY Fest won’t disappoint if you’re as tired of Zoom as we are.”

The theme of OZY Fest 2021 is “Reset America,” with organizers saying that it hopes to host conversations to reimagine how democracy, racial justice, education and more should work in the 21st century. OZY Media is partnering with the United Negro College Fund (UNCF) to provide free access to all current students at Historically Black Colleges and Universities (HBCUs), and to donate proceeds from VIP ticket sales to UNCF. UNCF CEO, Dr. Michael Lomax, is featured among OZY Fest headliners.

“It’s a privilege to be partnering with UNCF to make an impact with OZY Fest this year,” says Carlos Watson, OZY CEO and co-founder, and host of The Carlos Watson Show. “I have said before that the 2020s will be the new 1960s, and OZY will play its role in facilitating some of the most important conversations about where we turn next as a society.”

OZY Fest is brought to you by Chevrolet and American Family Insurance. It is produced by OZY Media in partnership with YouTube, Twitter, Clubhouse and iHeartRadio.

For a full list of headliners and information about how to register for tickets or purchase VIP passes, head to OZY Fest.

OZY Fest 2021
Computer illustration by Kaelen Felix for 360 Magazine

Over 32% Of TikTok Users Are In Their Teens

Social Media platform TikTok has continued its meteoric rise since an important merger in 2018 that took the platform globally, permeating the mainstream. The platform is especially popular among the younger generation with a majority of teens using Tiktok in the US. According to data presented by Stock Apps, over 30% of Tiktok users are in their teens which is the biggest among all age groups. More data indicates that 7 in 10 American teens use Tiktok at least once a month.

The Early Days of Tiktok

Tiktok is a social media platform that originated in China and is locally known there as Douyin. Douyin was started by ByteDance in 2016 and aimed to spread globally once it gained popularity in mainland China. In 2017 ByteDance launched Tiktok which was the international version of Douyin.

In 2018, Bytedance reportedly spent up to $1B to acquire Musical.ly, another Chinese social media startup based out of Shanghai that was founded in 2014. Musical.ly already had a large following, especially among the younger generation. This became the foundation for Tiktok’s global rise. Since their merger, Tiktok has been made available to download in over 150 countries and 75+ languages.

Tiktok Widely Popular Among Younger Generation

Tiktok allows users to record a short 15-second clip that usually features music in the background and can be edited through filters. A popular kind of clip that originated with the Musical.ly app are short lip-sync videos to trendy songs.  The video can also be sped up or slowed down to the users liking allowing for creative little clips that easily go viral. The platform clearly appeals to the younger generation and has surpassed many other social media platforms in terms of usage among teens. In the fall of 2020, a survey of almost 10K teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.

More Than 30% Of Tiktok’s Android Users Are In Their Teens – Largest Share By Age Group

TikTok’s popularity among the younger generation is no secret and is in fact the backbone of the app’s success. As of the midway point of 2020, 32.5% of Tiktok’s Android users are from the 10-19 age group, the largest share of any group, followed by the next youngest generation, the 20-29-year-olds who comprise 29.5% of Tiktok’s Android users. That means over 60% of Tiktok’s Android users are under the age of 30.

This important share of the market has not been lost among celebrities who seek to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join the Tiktok party relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber and Will Smith have joined the party, among many others.

In the fall of 2019, Tiktok also announced a multi-year partnership with the National Football League which included the launch of the official NFL Tiktok account giving teams, players and the league as a whole new marketing avenue. Partnerships such as these are what help catapult Tiktok to become one of the fastest-growing social media platforms, already boasting 800 monthly active users in less than four years of existence.

Facebook’s Upcoming Influencer Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing.

Facebook’s launch Monday of its Branded Collabs Manager search engine—which will help connect marketers to social media influencers—demonstrates just how vital this form of marketing has become to the social media giant. Soon brands will be able to search the platform for the audience they want to reach, and have the tool point them in the direction of creators that fit the bill.

The Branded Collabs Manager platform can transparently break down a creator’s audience demographics and industry-specific parameters, ranging from geographical areas to interests to home ownership status.

The plans confirm that the industry is continuing its march towards increasingly targeted and individualized advertising—with ad revenues migrating from mass media to digitally programmatic to influencer marketing. It also signals an increased value placed on ads that are not only highly targeted, but also embedded in content that audiences actually want to engage with.

While the tool is only launching on Facebook at the moment, it’s a first step towards incorporating such tools and metrics from other platforms, most notably Facebook-owned Instagram, which is the social media network of choice for most creators.

The move also signals Facebook’s acknowledgement of the importance of influencer marketing on the future sustainability of the platform itself. After all, if creators believe they can earn more money on other platforms, they would gradually migrate elsewhere, taking their audiences with them.

The Branded Collabs Manager search engine, coupled with Facebook’s recently launched Creator App, demonstrates a clear commitment to the huge potential of creators and the future of influencer marketing. Not only will influencer marketing help the company keep content creators on its platform, but also improve the experience for users by serving them with more engaging ads.

This is an exciting opportunity this presents to the community of creators and marketing partners. Facebook’s new tool will significantly improve the discovery process, making it easier for brands to find creators that meet their needs and fit their brand messaging. At the same time, their push towards more influencer marketing on the platform will only increase the value of the relationships brands have with individual creators, and the collaborations that result.

Unlike traditional ad targeting, finding the right audience and the right avenue to engage them is only one part of the equation. The next vital step is building a relationship that can result in strong, mutually beneficial content partnerships between creators and marketing partners.

Less than five years ago, content marketing was considered by many to be a niche industry. With the world’s largest social media platform jumping in on it, it’s hard to deny that influencer marketing has gone mainstream.