Posts tagged with "TikTok viral"

Computer illustration by Kaelen Felix for 360 Magazine

Over 32% Of TikTok Users Are In Their Teens

Social Media platform TikTok has continued its meteoric rise since an important merger in 2018 that took the platform globally, permeating the mainstream. The platform is especially popular among the younger generation with a majority of teens using Tiktok in the US. According to data presented by Stock Apps, over 30% of Tiktok users are in their teens which is the biggest among all age groups. More data indicates that 7 in 10 American teens use Tiktok at least once a month.

The Early Days of Tiktok

Tiktok is a social media platform that originated in China and is locally known there as Douyin. Douyin was started by ByteDance in 2016 and aimed to spread globally once it gained popularity in mainland China. In 2017 ByteDance launched Tiktok which was the international version of Douyin.

In 2018, Bytedance reportedly spent up to $1B to acquire Musical.ly, another Chinese social media startup based out of Shanghai that was founded in 2014. Musical.ly already had a large following, especially among the younger generation. This became the foundation for Tiktok’s global rise. Since their merger, Tiktok has been made available to download in over 150 countries and 75+ languages.

Tiktok Widely Popular Among Younger Generation

Tiktok allows users to record a short 15-second clip that usually features music in the background and can be edited through filters. A popular kind of clip that originated with the Musical.ly app are short lip-sync videos to trendy songs.  The video can also be sped up or slowed down to the users liking allowing for creative little clips that easily go viral. The platform clearly appeals to the younger generation and has surpassed many other social media platforms in terms of usage among teens. In the fall of 2020, a survey of almost 10K teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.

More Than 30% Of Tiktok’s Android Users Are In Their Teens – Largest Share By Age Group

TikTok’s popularity among the younger generation is no secret and is in fact the backbone of the app’s success. As of the midway point of 2020, 32.5% of Tiktok’s Android users are from the 10-19 age group, the largest share of any group, followed by the next youngest generation, the 20-29-year-olds who comprise 29.5% of Tiktok’s Android users. That means over 60% of Tiktok’s Android users are under the age of 30.

This important share of the market has not been lost among celebrities who seek to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join the Tiktok party relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber and Will Smith have joined the party, among many others.

In the fall of 2019, Tiktok also announced a multi-year partnership with the National Football League which included the launch of the official NFL Tiktok account giving teams, players and the league as a whole new marketing avenue. Partnerships such as these are what help catapult Tiktok to become one of the fastest-growing social media platforms, already boasting 800 monthly active users in less than four years of existence.

Bea Miller – wisdom teeth

Bea Miller has released her new song wisdom teeth today, her first new music of the year. On the lush new track, Miller meditates on the lost innocence of her childhood as she recalls a time when she was four years old, staring at herself in the mirror in her tutu during her dance recital. Over the bouncy synths, she sings, I used to be so happy/No matter what happened to me/But when they pulled my teeth out /Lost the wisest part.

Listen to wisdom teeth here and view the official video, which had its broadcast premiere on MTV Live and MTVU and was directed by Gina Gizella, here.

In tandem with today’s release, Bea Miller has also announced that her new EP, elated!, will be released on October 23. With elated!, Bea sought to make her most honest body of work yet and gets even more personal and political while remaining as ferocious as ever. The new EP will feature wisdom teeth and several new tracks. More details, including the EP’s track listing, will be revealed soon.

In addition to releasing new music, Bea will return to the stage next weekend performing from Los Angeles’Teragram Ballroom for Save Our Stages#SOSFEST, a three day virtual festival (Oct. 16-18) from YouTube Music and the National Independent Venue Association (NIVA) to help save independent venues across the U.S. #SOSFEST will stream live on NIVA’s official YouTube channel here with Bea’s set simultaneously streaming on her YouTube Channel here

Declared a “force of nature” by Paper Magazine, Bea continues to demonstrate her maturity as both an artist and songwriter. While wisdom teeth is the first new music she’s released this year, her single feel something has become a massive streaming hit in 2020 with over 155 million streams since its release. Released in 2019, feel something has become a fan favorite on TikTok where the song has amassed over 3.4 billion video views and over 1.3 million video creations in part, thanks to the Euphoria Makeup Challenge.

ABOUT BEA MILLER: At only 21, Bea Miller has achieved impressive milestones including garnering over 2 billion streams to date. Paper Magazine included her in their Predictions: 100 People Taking Over 2019 and also named her one of 100 Women Revolutionizing Pop. Her 2019 single feel something has become a viral hit on TikTok nearly a year after its release and amassed almost 155 million streams worldwide to date. Her previous projects include aurora (2018) and the gold-selling single like that; three EPs released throughout 2017; and her 2015 debut LP, which charted top 10 on the Billboard 200 and featured two gold-selling hit singles. Miller has collaborated with NOTD on the global dance hit I WANNA KNOW, (which amassed over 239 million global streams on Spotify and nearly 20 million video views to date), and Jeremy Zucker on comethru.

Last year, she also teamed up with Jessie Reyez on FEELS LIKE HOME, 6lack on it’s not u it’s me and UK duo Snakehips NEVER GONNA LIKE YOU. In 2019, she also headlined her first tour, nice to meet u, selling out venues across North America. She made her festival debuts at Lollapalooza, Firefly, Outside Lands, Bumbershoot, Life is Beautiful and Austin City Limits among others. Bea wrapped up the year with a second successful headline tour, sunsets in outerspace, which not only hit venue across North American, but took her to Europe, making stops in London, Paris, Amsterdam and Berlin.

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Natalie Taylor x Martin Jensen

Today, Natalie Taylor has shared Martin Jensen’s remix of her viral hit song “Surrender.” The Danish DJ/producer isolated elements of the original to elevate Natalie’s vocals before adding his own signature spin. Listen HERE.

Originally released in 2015, “Surrender” has seen a resurgence since going viral on TikTok with over 1.5M videos curated to the song. The track has spent over four weeks on Spotify’s Global Viral Chart and has nearly 80M views on YouTube worldwide. Watch the official lyric video HERE. Earlier this month, “Surrender” impacted US radio and is now playing on Hot AC stations nationwide.

About Natalie Taylor:

Hailing from just outside Birmingham, AL, Natalie Taylor’s influences range from Americana legend, Patty Griffin, to classic country artists, Dixie Chicks and Jo Dee Messina. However, her “vocal training,” as she calls it, comes from 90’s R&B icons Mariah Carey, Boyz II Men, and Destiny’s Child. Natalie has never paid much attention to genres and does not care to. That freedom allows her to be creatively fearless. Huge hooks, an impressive vocal range and true sincerity, coupled with the production genius of Natalie’s husband Jon Howard, former guitarist for Paramore, result in the truly organic, intimate, musical blend that is the Natalie Taylor sound.

The aforementioned elements come together brilliantly on Natalie’s “Surrender.” The track pairs melodic production with Taylor’s emotive vocals that build as she poses the questions “My love, where are you?… Can we surrender?” As “Surrender” continues to grow and tug at listeners’ heartstrings, Natalie is bound to cement her place as an important artist of today.

About Martin Jensen:

Still at the very beginnings of his career, 28-year-old Dane Martin Jensen has quickly asserted himself as an integral part of dance and pop music culture. With global hits like “Solo Dance,” “All I Wanna Do,” and “Middle Of The Night” amassing a staggering 1 billion+ streams on Spotify alone and with remixes for world famous stars like Ed Sheeran and Katy Perry, Martin has secured his place as one of Denmark’s biggest international musical exports.

Cementing his status as not just a producer but also as an entertainer and performer is his placement at #45 in the influential DJ Mag Top 100, after reigning supreme at some of the planet’s biggest and most prestigious festivals such as Tomorrowland, World Club Dome, Lollapalooza and many more. A driving force within dance music, Martin shows absolutely no signs of slowing down anytime soon.