Posts tagged with "live music"

Wolf Alice Blue Weekend press image shot by Jordan Hemingway for use by 360 Magazine

Wolf Alice – SMILE

WATCH THE VIDEO

NEW ALBUM BLUE WEEKEND DUE JUNE 11, 2021

Wolf Alice, Britain’s best band, today release their uncompromising new single “Smile” via. The track was inspired by lead singer Ellie Rowsell’s desire to fight back against those who try to define her, and is the second single from their highly-anticipated third album, Blue Weekend, the follow up to the Mercury Prize winning Visions of a Life.

Listen to “Smile”

Watch the video for “Smile”

“Smile” is carried along on a tide of visceral energy, a song destined to be a live favorite. The band envisaged this during their time recording Blue Weekend in Brussels during lockdown. Rowsell states, “this is one of the songs we wrote thinking that we would play it live. I miss that feeling of singing on stage. It’s like screaming into a pillow or something — you can get away with being more nasty. There’s a whole other part of me missing.”

“Smile” is accompanied by a video directed by Jordan Hemmingway (Gucci, Raf Simons, Comme Des Garçons), the band’s second collaboration with Hemmingway, following previous single “The Last Man On Earth” (watch). The saturated visuals of the band in full-flow, combined with the casting of riotous punk extras and pub locals, provide the ideal hedonistic backdrop to the track.

“The Last Man On Earth” spent 7 weeks on the BBC Radio 1 A-List. It was premiered by Annie Mac as her Hottest Record In The World, further cementing a longstanding relationship between the band and Annie. Last week, the band released a special live version of “The Last Man On Earth” which can be viewed below.

Watch “The Last Man On Earth” live

The release of “Smile” follows the news of the band announcing a 2022 UK & Ireland tour, their first headline shows since 2018. For the full list of dates see below, to purchase tickets please visit Wolf Alice’s website. Before then, on May 22, Wolf Alice will play the Glastonbury Presents Live at Worthy Farm Livestream alongside Coldplay, Michael Kiwanuka, Haim and more.

Wolf Alice UK & Ireland January 2022 Tour Dates

05 January – Barrowland Ballroom, Glasgow, UK (EXTRA DATE)

07 Jan – Barrowland Ballroom, Glasgow, UK (SOLD OUT)

08 January – Barrowland Ballroom, Glasgow, UK (SOLD OUT)

09 Jan – O2 City Hall, Newcastle, UK

10 Jan – UEA, Norwich, UK (SOLD OUT)

12 Jan – O2 Apollo, Manchester, UK (SOLD OUT)

13 Jan – O2 Apollo, Manchester, UK (EXTRA DATE)

14 Jan – O2 Academy, Sheffield, UK (SOLD OUT)

15 Jan – Uni Mountford Hall, Liverpool, UK (SOLD OUT)

18 Jan – Eventim Apollo, London, UK (SOLD OUT)

19 Jan – Eventim Apollo, London, UK (EXTRA DATE)

22 Jan – O2 Guildhall, Southampton, UK (SOLD OUT)

23 Jan –  De La Warr Pavillion, Bexhill On Sea, UK

24 Jan – Olympia Theatre, Dublin, IRE (EXTRA DATE)

25 Jan – Olympia Theatre, Dublin, IRE (SOLD OUT)

27 Jan – O2 Academy, Birmingham, UK

28 Jan – Plymouth Pavilions, Plymouth, UK

30 Jan – O2 Academy, Bristol, UK (SOLD OUT)

31 Jan – O2 Academy, Bristol, UK (EXTRA DATE)

Wolf Alice are Ellie Rowsell (vocals, guitar), Joff Oddie (guitar, vocals), Theo Ellis (bass) and Joel Amey (drums, vocals). It has been a decade since the band began as a duo of Ellie Rowsell and Joff Oddie,  then later expanding to a four-piece, with Joel Amey and Theo Ellis joining the group. Since then, the band saw their 2015 debut album My Love Is Cool soar to #2 on the UK charts, their sophomore album Visions Of A Life win the 2018 Hyundai Mercury prizeand a GRAMMY nomination for Best Rock Performance. The band played a massive 187 shows on the Visions Of A Life world tour – including a sold out Alexandra Palace, 2 sold out dates at Brixton Academy, and a set on the Pyramid Stage at Glastonbury.

It was no surprise that creating a follow-up to Visions Of A Life was a daunting task. The record was a huge success, which subsequently led to many months spent on tour – with intercontinental flights, hotels and long-bus journeys taking a toll on the band.

The band decamped to an Airbnb in Somerset, and it was there that they reconfigured who they were together, far away from festival stages, tour buses, awards shows, and fans. They cemented their friendship and set to work on some fledgling demos in a converted church. These demos evolved into Blue Weekend, a record produced by Markus Dravs (Arcade Fire, Björk, Brian Eno, Florence + The Machine) who has aided the band in refining their sound to an even sharper point. Rowsell’s personal storytelling is at the core of Blue Weekend, an album that sees Wolf Alice embrace a newfound boldness and vulnerability in equal measure.

Blue Weekend will be released on June 11th 2021 via Dirty Hit/RCA Records, and will be available on all DSPs & vinyl. 

Wolf Alice – Blue Weekend tracklisting

  1. The Beach
  2. Delicious Things
  3. Lipstick On The Glass
  4. Smile
  5. Safe From Heartbreak (if you never fall in love)
  6. How Can I Make It OK?
  7. Play The Greatest Hits
  8. Feeling Myself
  9. The Last Man On Earth
  10. No Hard Feelings
  11. The Beach II
OZY Fest illustration by Heather Skovlund for 360 Magazine

Virtual Ozy Fest

OZY MEDIA ANNOUNCES VIRTUAL OZY FEST FOR MAY 15-16 IN PARTNERSHIP WITH HBCUs, CLUBHOUSE

Headliners at the May festival include Chance the Rapper, Dr. Anthony Fauci, Condoleezza Rice, Mark Cuban, Malcolm Gladwell, Sevyn Streeter and Marc Rebillet

OZY Media announced that OZY Fest, its one-of-a-kind festival of great entertainment, interactive experiences and big conversations, will return on May 15-16 as a virtual event, after the 2020 festival was postponed due to the coronavirus pandemic. Headliners include musicians Chance the Rapper, Sevyn Streeter, Big Freedia, Marc Rebillet and Kat Cunning; comedians Tig Notaro, Maz Jobrani and Aida Rodriguez; chefs Marcus Samuelsson, Tom Colicchio and Ming Tsai; thought leaders Dr. Anthony Fauci, Mark Cuban, Condoleezza Rice, Malcolm Gladwell, Jim Cramer, Revd. Al Sharpton, Deepak Chopra, Rep. Maxine Waters, Sunny Hostin, Alicia Garza, Marcus Scribner, Sophia Chang, DeRay Mckesson, Carmen Yulín Cruz, Adam Grant, Katty Kay, Matt James, Valerie Jarrett, Dr. Michael Lomax, Mariana van Zeller, Dr. Danielle Moss, Dr. Eddie Glaude Jr., Angela Benton and Carlos Watson; and sports figures Michael Vick, Stephen A Smith and CC Sabathia. The festival will be livestreamed to the Carlos Watson Show YouTube Channel, presented by OZY Media.

OZY Fest brings together the game-changers and change-makers who are ahead of their time and worthy of yours for a virtual celebration of bold change and big ideas. The festival has previously been held in New York City’s Central Park with guests including John Legend, Trevor Noah, Issa Rae, Padma Lakshmi and Joe Biden, and has been described as “TED meets Coachella” and “New York’s answer to SXSW” for its unmatched blend of thought leadership and entertainment.

The virtual festival will be streamed live, with two simultaneous virtual stages between 5pm and 9pm ET offering a combination of live music and comedy performance, thought leadership, and interactive programming. VIP tickets are available for purchase allowing access to exclusive interactive virtual offerings. OZY Fest’s partnership with new live social media platform Clubhouse will break new ground, employing the app’s private chat functionality to host VIP meet-and-greets in an intimate audio-only setting.

“We are so excited to be bringing OZY Fest back,” says OZY COO and co-founder Samir Rao. “Virtual events and festivals have been hit and miss over the trying past year, but OZY Fest is going to take things to the next level, with the most interactive virtual experience of all time. OZY Fest won’t disappoint if you’re as tired of Zoom as we are.”

The theme of OZY Fest 2021 is “Reset America,” with organizers saying that it hopes to host conversations to reimagine how democracy, racial justice, education and more should work in the 21st century. OZY Media is partnering with the United Negro College Fund (UNCF) to provide free access to all current students at Historically Black Colleges and Universities (HBCUs), and to donate proceeds from VIP ticket sales to UNCF. UNCF CEO, Dr. Michael Lomax, is featured among OZY Fest headliners.

“It’s a privilege to be partnering with UNCF to make an impact with OZY Fest this year,” says Carlos Watson, OZY CEO and co-founder, and host of The Carlos Watson Show. “I have said before that the 2020s will be the new 1960s, and OZY will play its role in facilitating some of the most important conversations about where we turn next as a society.”

OZY Fest is brought to you by Chevrolet and American Family Insurance. It is produced by OZY Media in partnership with YouTube, Twitter, Clubhouse and iHeartRadio.

For a full list of headliners and information about how to register for tickets or purchase VIP passes, head to OZY Fest.

OZY Fest 2021
Headphones illustration by Heather Skovlund for 360 Magazine

Music Streaming Revenues Jump

Music Streaming Revenues to Hit $23B in 2021:

A 50% Jump Compared to pre-COVID-19 Figures

Like many other sectors, the music industry has been significantly affected by COVID-19, with the massive cancelation of live events and huge ticket sales revenue drops amid the lockdown. With earnings from live music events shrunk to the lowest level in history, artists increasingly rely on income from streaming platforms. According to data presented by BuyShares.co.nz, music streaming revenues are expected to hit $23bn in 2021, a 50% increase compared to pre-COVID-19 figures.

Revenues to Jump by $3.3bn in a Year, Number of Users to hit 620 Million

Even before the pandemic, the music streaming industry witnessed impressive growth, with revenues rising by a CARG of 20% year-over-year. Statista survey showed that in 2017, the unified market was worth $10.5bn. In the next two years, this figure jumped to $15.2bn. However, last year, music streaming platforms witnessed the biggest annual revenue growth, as COVID-19 halted live events. Statistics show that revenues surged by almost 30% year-over-year and hit $19.7bn in 2020. The ongoing lockdown is expected to continue driving a rise in music streaming consumption, with revenues growing by another $3.3bn this year. By 2025, the entire market is forecast to hit a $33.3bn value. The Statista survey showed the number of people using music streaming platforms also surged amid the pandemic and jumped from 425.6 million in 2019 to 626.2 million in 2021. More than 900 million people worldwide are expected to use music streaming services in the next four years.

Spotify hit 155 Million Premium Subscribers in 2020, Double than Apple Music

As the world’s largest music streaming market, the United States is expected to reach 100.7 million users and $8.7bn in revenue in 2021, a 16.6% increase in a year. The Chinese market, the second-largest market globally, is forecast to grow by 20% YoY and hit $2.2bn value this year, almost four times less than the leading US. Nevertheless, with 177.7 million users in 2021, the country has the largest number of people using music streaming services globally. According to Hootsuite’s Digital 2021 Report, more than 81% of surveyed internet users in China reported listening to music streaming services last year. The United Kingdom ranked as the third-largest music streaming market with $1.4bn in revenue this year.

As the biggest music streaming service globally, Spotify (NYSE: SPOT) hit 345 million monthly active users and 155 million premium subscribers in December 2020, a 25% jump in a year. While Apple (AAPL: NASDAQ) hasn’t publicly commented on its subscriber count since reaching 60 million in June 2019, estimates from MIDiA Research put Apple Music subscribers at 72 million in 2020, or half the Spotify count.

 

The full story can be read here.

The Caverns Above Ground Amp by Jeff Meltesen (The Caverns) for 360 Magazine

The Caverns Outdoor Events

The Caverns Adds More Outdoor and Socially Distanced Events with Drew Holcomb and The Neighbors, Robert Earl Keen, and Last Podcast On The Left

2-person, 4-person and 6-person pods for all 3 shows go on sale Friday, February 26 at 10a CT on their website.

Live entertainment returns to Grundy County, Tennessee at The Caverns Above Ground Amphitheater with beloved Texas singer-songwriter Robert Earl Keen (April 9), Americana stalwarts Drew Holcomb and The Neighbors (May 2), and a unique night of dark comedy with Last Podcast on The Left (May 15). The events will take place outdoors and in pods on a hillside above The Caverns cave music venue, overlooking the beautiful Payne’s Cove.

Friday, April 9 : Robert Earl Keen – A bonafide hero of the Americana music scene, Keen is ready to get back to the stage, “I’m excited to be bringing the STARLIGHT TOUR to The Caverns Above Ground Amphitheater and to return to live music safely for our fans. It’s going to be a lively night under the stars!”

Sunday, May 2: Drew Holcomb and The Neighbors – With his new album, Dragons, Drew’s songwriting exhibits a careful sense of craft with his ability to take the joys, struggles, and specific moments of his own life to create vivid portraits stretched across a wide sonic canvas

Saturday, May 15: Last Podcast On The Left – This show will be The Caverns first ever live podcast event. This epic evening is a live show of the popular Last Podcast On The Left heard nationwide on Spotify. Hosts Ben Kissel, Marcus Parks and Henry Zebrowski cover dark subjects like cults, killers, or cryptid encounters while inviting you to laugh into the abyss that is the dark side of humanity.

For all shows, guests will arrive at staggered times, be asked COVID-19 screening questions, receive a temperature check, and enjoy the show from 2-person, 4-person and 6-person socially-distanced pods. Pods are spaced with a minimum of 6’ distance between each other to maintain social distancing. The events are “bring your own chair.”

Masks will be mandatory, except when guests are in their pods. All concessions and merchandise will be ordered through an app and delivered contactless to pods eliminating lines and limiting the need for guests to leave pods and miss the show.

While the entertainment is above ground, restrooms will be used inside The Caverns to give guests an opportunity to duck below the surface to see the world-famous, subterranean music venue.

The highest priority of The Caverns is the safety of guests, crew and artists. As such, the venue is following guidance provided by the CDC and the State of Tennessee’s Tennessee Pledge for reopening.

Tickets go on sale on Friday, February 26 at 10a CT. For more information and to purchase tickets, visit the website.

About The Caverns

Located in Grundy County, Tennessee, The Caverns is a world-renowned destination for live music in beautiful natural settings, home of the Emmy-winning PBS television series Bluegrass Underground, and a magical cave system for different skill levels of exploration. Inside The Caverns subterranean venue, guests to “The Greatest Show Under Earth” revel in the prehistoric venue’s natural acoustics and otherworldly beauty. The outdoor amphitheater sits at the foot of the Cumberland Plateau with the rolling Tennessee hills as a backdrop. Whether underground or above ground, live music at The Caverns is a bucket list experience that keeps fans coming back time and again. Daily guided walking tours and adventure cave tours of The Caverns cave system are offered 7 days a week.

The Cavern Pods by Jeff Meltesen (The Caverns) for 360

Drew Holcomb and the Neighbors by Jeff Meltesen (The Caverns) for 360

RobertEarlKeen-REKbyNickDoll, uploaded by Jeff Meltesen (The Caverns) for 360

Inhaler x Vevo DSCVR

Inhaler released two brand new videos through Vevo DSCVR on Wednesday for their songs titled “It Won’t Always Be Like This” and “When It Breaks.”

Vevo DSCVR focuses on developing up-and-coming artists through live performances, and they’ve carefully curated a catalog of musicians and bands in their spotlight.

Some of the artists include Billie Eilish, AB6IX and Alfie Templeman, and Vevo DSCVR has helped them reach wider audiences that may not have been exposed to their work yet.

The four members of Inhaler, Elijah Hewson, Robert Keating, Ryan McMahon and Josh Jenkinson, met in high school, bonding over bands like The Stone Roses, Joy Division, The Strokes, Depeche Mode, Interpol, Kings Of Leon and The Cure.

“It Won’t Always Be Like This” was their debut single, and it helped them to more than 25 million streams from a die-hard fan base.

The members explained “When It Breaks” as a song that communicates the anxiousness the entire world feels right now.

“It’s our interpretation of this strange and imperfect world we’ve come to live in,” the band said. “Things are gonna change and we are gonna be there when they do.”

You can see the video for “It Won’t Always Be Like This” by clicking right here, and you can see the video for “When It Breaks” by clicking right here.

You can learn more about Inhaler by clicking right here. You can also follow them on Facebook, Twitter and Instagram.

Queen × Adam Lambert

The legacy of Freddie Mercury, the late singer of the band Queen, has been able to live on for the past decade as Adam Lambert took over the vocals of the band.

Following the parting of former stand in singer in 2009, Paul Rodgers, the band was looking for someone who could embody all that Freddie Mercury stood for as well as bring power and strength with their vocals. This happened to be the same year that Adam Lambert auditioned for American Idol, choosing to sing the band’s hit song “Bohemian Rhapsody” for it. 

Lambert, however, did not win the show’s eighth season but instead was second runner up. But it seems he won a greater prize: an opportunity to sing for Queen.

Throughout the season, the original guitarist of the band had become aware of Lambert’s rendition of “Bohemian Rhapsody” and knew he was a top contender. Lambert was then asked to step in and become the lead singer of Queen.

Following this, the band went on tour in 2014 and have held concerts all around the world. Over the last decade, Queen has continued touring, releasing albums, and even debuted a documentary in 2019 entitled The Show Must Go On: The Queen + Adam Lambert Story

Most recently, the band gained their first number one album in the U.K. in 25 years with “Live Around the World” which featured live music and highlights from the last decade of the bands’ tour with Lambert. This is also Lambert’s first ever number one in the U.K.

Queen is no stranger to winning titles and setting records in the music world. Almost 45 years ago did they achieve their first number one album, A Night at the Opera, and the band’s resilience has not wavered.

Amazon hosted a live Q&A on October 14 with Lambert, in correlation to the company’s music streaming service, to give fans a way to get to know the Queen singer a little better and answer some questions fans were curious about.

With Lambert leading the way, and with original guitarist and drummer, Brian May and Roger Taylor, the band has been able to keep Queen’s legacy alive and give fans decades more music to enjoy.

The band has been able to do so by sharing the music the original group wrote and produced, but Brian May says they might release some new music with Lambert. According to the U.K. news outlet The Express, May revealed to them that they “have dabbled” in the studio with some original pieces.

Regardless of old or new music, it is safe to say that the band has been able to withstand the test of time. All generations of fans are able to still feel the emotion behind the lyrics Freddie Mercury sang originally, and the ones Adam Lambert embraces now.

Eamonn Burke illustrates an article for 360 MAGAZINE.

NCVC Launch Music City Bandwidth × Jack Daniel’s 

The Nashville Convention & Visitors Corp, in partnership with Nashville’s Music Venue Alliance, has launched Music City Bandwidth presented by Jack Daniel’s to help independent music venues and Nashville-based musicians survive the pandemic’s economic damage and also provide inspiration for visitors to travel to Music City when it is safe for tourism to return. Music City Bandwidth will host 30 virtual concerts in September and October starting Sept. 14. Fifteen independent Nashville music venues will provide gigs for approximately 120 Nashville-based musicians of diverse genres. The concerts will be streamed around the world at musiccitybandwidth.com. At this time, there will be no live audiences due to physical distancing and crowd size limitations mandated by the city. “We have crafted a unique, Nashville-branded virtual experience to go to a worldwide audience that promotes the Music City brand, the diversity of Nashville musicians and all the iconic independent music venues that are the soul of Music City,” said Butch Spyridon, president and CEO of the Nashville Convention & Visitors Corp. “If these music clubs don’t make it, our Music City brand and music ecosystem will be in great peril.”

Confirmed Artists Include:

Andrew Combs; Brett James; Creature Comfort; Devon Gilfillian; Giovanni Rodriguez & 12 Manos; Jason Eskridge; Kalie Shorr; Marshall Chapman with Tommy Womack & Will Kimbrough; Patrick Sweany; The Last Bandoleros; The Pink Spiders; The Shindellas; The Wild Feathers; Trigger Hippy; Victoria Shaw; and Wooten Brothers.

Show Schedule

Continue to check musiccitybandwidth.com for show schedule.

Shows will air at 7 p.m. CDT on certain dates in September and October. Each venue will host two shows and must book Nashville-based acts representing diverse genres. Participating venues include the following:

  • 3rd and Lindsley
  • DRKMTTR
  • Exit/In
  • Mercy Lounge
  • The 5 Spot
  • The Basement
  • The Basement East
  • The Bluebird Cafe
  • The East Room
  • The End
  • The High Watt
  • The Listening Room
  • Rudy’s Jazz Room
  • Springwater
  • Station Inn

The creative marketing initiative is being paid for by Tennessee CARES Act funds earmarked for destination marketing organizations such as the NCVC to support tourism recovery. These 15 independent music venues have averaged a 90 percent revenue loss since mid-March. The Music Venue Alliance estimates 15 percent of them will permanently close in one month; 38 percent in six weeks; and 13 weeks from now all but one will permanently close without financial assistance. That could result in the loss of 5,600 annual concerts; $5 million paid to 46,000 musicians annually; 389 lost jobs; and more than $2 million in lost city and state taxes annually. The city recently approved $2 million in CARES Act funding for small music venues.

Chris Cobb, president of Music Venue Alliance Nashville, said, “Nashville’s independent music venues have been devastated by the pandemic. We have been closed since March, and even though we have operated frugally and responsibly, have been forced to lay off 90 percent of our employees. We fear many of us will close permanently. We know there are many people rooting for us to survive, and this marketing initiative is one of the first pieces of assistance to finally come through. Thank you to the State and the NCVC for this much-needed shot in the arm. We can’t wait to start booking shows again, supporting our ecosystem, and sharing music with the world from some of Nashville’s most beloved stages!”

“During the global pandemic, the music stopped – for fans, venues and musicians themselves. But Jack is here to help keep the music playing,” said Ed Carias, Jack Daniel’s U.S. brand director. “Music has always been at the heart of Jack Daniel’s Tennessee Whiskey, and we are excited to support talented artists at these iconic venues in Nashville while celebrating the friendship and fun that makes live music so special.”

Donations to a relief fund for local venues and musicians can be made at musiccitybandwidth.com, where Music City Bandwidth t-shirts will also be available for purchase with proceeds benefiting these venues.

@VisitMusicCity launches Music City Bandwidth presented by @JackDaniels_US, a NEW virtual concert series to benefit Nashville music venues. Get the details & get ready to watch at musiccitybandwidth.com. #KeeptheMusicPlaying #SupportNashvilleStages #KeepIndieLive615

The Nashville Convention & Visitors Corp

The mission of the Nashville Convention & Visitors Corp is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination.

Follow NCVC

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Labrinth Performs Songs From ‘Euphoria’

For the first time since his Emmy nominations, Labrinth performed songs from the score and soundtrack of the hit HBO series “Euphoria.”

Presented by HBO themselves, fans of the show were treated to “forever,” “still don’t know my name,” “when I r.i.p.” and “all for us.”

Including Labrinth’s for Outstanding Music Composition for a Series and Outstanding Original Music and Lyrics, “Euphoria” racked up six nominations. In her most adult-friendly role to date, Zendaya picked up a nomination for Outstanding Lead Actress in a Drama Series, and we can probably all guess which scene we’ll see when her name is announced as a nominee.

This video is proof that “Euphoria” isn’t leaving gorgeous colors and cinematography behind after the first season. It comes complete with everything but Labrinth wearing “Euphoria” makeup. Rich blues, purples and pinks set us up to be completely lost in the performance the way we were lost in the show.

HBO renewed “Euphoria” for a second season before the first season even ended, but because of production delays, we don’t have a release date yet.

Lovers of the show can still tune in to the 72nd Primetime Emmys on Sept. 20 to cheer for Zendaya, Labrinth and all of the other talented artists and creators responsible for “Euphoria.”

To see the entire performance, you can click right here. You can find “Euphoria” streaming now on HBO Max, and you can listen to the score right here.

Eamonn Burke illustrates an article for 360 MAGAZINE.

5 Benefits of Having Live Entertainment

When it comes to planning parties and events, some people have an aversion to hiring live entertainment. Many people believe live entertainment to be too costly or too much of a headache to plan out. While these are certainly valid complaints on the planning side of live music, there still are a lot of positives associated with having live music at your event. So how can live music improve your event, and is it worth the extra effort it adds to planning your event? Here are five benefits of having live entertainment.

Generate Hype

One of the best benefits of having live entertainment at your party or event is the hype it generates around it. Many people will be excited to see live entertainment, so much so that you’ll likely have extra people at your event that otherwise would not have gone. In addition, those that were already planning on attending now have something to look forward to and get excited about. Having more excited people at your event is great, as it means that the energy will be fantastic, thus making the event even better.

Provide Entertainment

The most obvious benefit of having live entertainment at your event is simply the fact that it provides your guests with some high-quality entertainment. People go to parties and events in order to be entertained, and they want something that will be able to keep them occupied while they’re there. While simply playing music may satisfy some cravings for entertainment, it has nowhere near the same effect that a live performance has. If you’re looking to provide some high-quality entertainment for your guests, then hiring a live performer is the perfect opportunity.

Create a Focal Point

Another great thing that having live entertainment at your party or event does is it creates a focal point for people to gather around. When having an event or party, it’s totally normal for people to peel off and go to different corners of the venue. However, when you have live entertainment people gather around the performer to see what’s happening, creating a focal point in the center of your event. It’s very hard to get people to congregate in one particular area during a party or event, thankfully live entertainment can do just that.

Add to the Theme

An underrated aspect of having live entertainment at your party is its ability to add to the overall theme of the event. If you’re planning something that has a strong theme, live entertainment can make that theme much more believable and immersive. For example, if you were having a St. Patrick’s Day party, looking for Irish dancers to hire or bringing on an Irish band could make your party or event much more on theme. Theme parties are only fun if you can properly pull the theme off, and live entertainment can go a long way in doing that.

Make it Memorable

Many people leave parties and forget nearly everything about them. If nothing memorable or special happens at a party or event, then chances are no one will remember it in the future. Thankfully, live entertainment can be a huge help in this regard, providing your guests with something that they can easily remember. Normal parties can be easily forgotten, but if you have a well-known entertainer performing at your event, then guests likely won’t be forgetting it any time soon.

Stray Kids, The First Take, 360 Magazine

The First Take × Stray Kids

“The First Take,” an original series from The First Take YouTube channel dedicated to filming performances by musicians and singers in a single take, has made a special comeback to present a performance by the popular K-pop group Stray Kids for their 43rd episode. 

Stray Kids, who made their Japanese debut this year, filmed and recorded this episode remotely in Korea, a very first for The First Take. The song performed by Stray Kids, “SLUMP – Japanese ver. – ,” is the ending theme to the animated television series Kami No Tou – Tower Of God. It touches upon the theme of trials and tribulations, inspired by vocalist Han’s personal experiences. 

Bang Chan of Stray Kids commented “We’re very honored to have been selected to perform on the comeback special. I was initially a little nervous when I heard we were to be filmed singing live in one take from start to finish but I really started to enjoy myself as I got into the song. I feel as though this new experience has helped us take another positive step forward. It’s also made us want to work harder than ever at our art and we hope to show our strengths to a great number of people in the future to come. We hope our live performance video on The First Take will give people encouragement and the motivation to uplift themselves.”

360 Magazine reached out to The First Take’s team to learn more about the channel.

In a nutshell, what is The First Take about?

A YouTube channel that began in November 2019. With the concept, “What is ‘Music’? — approaching music with just one take,” the artists record their songs in one take, with high-quality sound and image. Right now, due to the COVID-19 situation, the artists are recording at home and private studios under the title  “The Home Take.” Even in a limited environment, the quality of the contents is maintained.

What inspired the creation of The First Take?

It took a long time for us to decide what kind of image we wanted, the direction that we have now. But along the line, we came across the idea of “having pressure like a fashion show.” This became our keywords. In a really simple setting, not only the performance but from the appearance to some talk after the show… We thought this was really cool. We knew from there that the setting had to be all white, being extremely minimal.

What kind of artists do you hope to have on The First Take?

A professional, who could do one-take performance in high-quality sound and visual. This is the key to differentiate us from all other YouTube channels.

Who do you hope to have on the show in the future?

We know that 30% of our viewers are from overseas, so we are hoping to book more diverse and international artists to appear on our channel. We hope to develop more globally in the coming days.

How can fans access the show?

We wanted to create content that cannot be done on terrestrial channels; music and visual contents that are unique to YouTube. There are various platforms on the web, but YouTube is really active at this moment. Hereon, streaming music will be the mainstream of music business. We wanted to create a YouTube channel that can reach out directly to the audience, where we can introduce great songs and artists, in a way that’s different from a TV music program.

When we recorded “Neko” by Takumi Kitamura of the DISH//, we had this feeling that it was going to work. In fact, we had a lot of great responses, and even though the song was released back in 2018, the TFT version was soon distributed online (from April). I think this is a little bit like how ‘MTV Unplugged’ worked. TFT takes time to create precise planning for the recording with the artist team. As a result, many artists decided to do a specially arranged performance for TFT. Thus the recorded music will have a new value; the video is a documentary of the recording… and the music fans love it. We were unsure about this recording style for a long time, but we can say that we were successful because we decided to do a precise and proper recording.

Since then we started to release digitally in music.

What can fans expect from The First Take?

We try not to give any specific direction. We just tell the artist to “perform like a show.” When the shooting starts, all the staff leave, and it’s just the artist in the white studio. No rules; it’s a completely free one-shot take, so naturally, there’s quite a tension.

For the recording, all we say is “please perform as usual,” and we also don’t tell them what to say to the camera. We ask them to say whatever they feel, in their own words, so some people get really nervous.

It’s not good to say this, but I feel really lucky when something happens like the artist misses the lyrics (laugh). Because it’s a result of doing it with the soul. The artist puts in all of his/her energy and heart, to give the best performance. The pressure takes the artist beyond the limit and even during the song and after the performance, the artist, the staff, everyone there is always moved by it.

We try to keep that special feel of a live performance, even though it’s a recording.

By building such experiences, we can vividly define the overwhelming power of expression that an artist has. We want the viewers to feel, not think, when they are hearing this music. That way, we think they can sense music in higher resolution. We want our viewers to get goosebumps as they watch our YouTube channel.

Watch Stray Kids’ exclusive performance for The First Take here.

STRAY KIDS JAPAN SOCIALS: Official Site | Twitter | Instagram | TikTok | YouTube

STRAY KIDS KIDS KOREAN SOCIALS: Official Site | Spotify | Facebook | Instagram | YouTube

THE FIRST TAKE SOCIALS: Instagram | Twitter | TikTok | YouTubeTwitter