Red Bull Culture Clash, the innovative live music experience where four crews face off to win over the crowd and celebrate Jamaican sound system culture, returned to New York Thursday May 19.
Crews and their participating artists were given the reins to take over each corner of a venue and faced off for a four-round bout, bringing big sound, heavy tunes, and fierce competition all in an effort to outshine their competition and win over the crowd. The winners were selected based on crowd response.
The event was hosted by Gitoo and featured top New York-based collectives APOCALIPSIS, Club Cringe, Half Moon, and CORPUS and special guests including 2 Milly, The Kid Mero, Kalifa, CLIP, Show Me the Body, M.O.P (Lil’ Fame and Billy Danze), Capella, Ricky Blaze, and Havoc from Mobb Deep.
Everything was left on the stage as APOCALIPSIS was crowned the winner of the East Coast showdown.
APOCALIPSIS, featuring Dana Lu, Riobamba, Bembona, LITA, Nino Augustine, Dos Flakos and JFuse, is a NYC-based record label founded by Ecuadorian-Lithuanian artist Riobamba. APOCALIPSIS amplifies the stories of artists de aquí y de allá (from here and there), doing everything in its power to re-distribute equity in the music industry.
