In a year of superlatives – unprecedented, unbelievable, unexpected, one thing that could be counted on was how much more screen time we’d all be adding to our day. Lockdowns and quarantines meant that, film and television viewing saw quite a boost; by the second half of 2020, TV streaming had increased 25%.
Talkwalker Social Content Ratings measured the social conversation around
While 2020 was a year of many challenges, the results from this report will not disappoint TV fans. Top programs saw millions of engagements, with many new series getting just as much buzz as returning hits. From “The Last Dance” to “Dancing With The Stars,” the results show that TV and film provided a welcome respite to audiences (and a nice way to escape the 24-hour news cycle) during a pretty heavy year.
The analysis shows not only which programs people were talking about most in social media, but what they were saying, too. Combined with social listening data, we can see how cultural moments, emotional drivers, and product tie-ins impacted conversations around top series, films, and talent in 2020, according to Talkwalker Social Content Ratings.
“Talkwalker Social Content Ratings’ Top of 2020 lists showcase programming that captures consumer attention and buzz generated across social platforms,” says Sean Casey, Head of Media, Talkwalker. “As consumer behavior evolves and television expands, SCR is able to keep pace with the growing volume of programming, network promotional strategies and dynamic consumer conversation to provide comprehensive social ratings across the television marketplace.”
The full report is available here. Some highlights include:
Top Primetime & Late Fringe Series
1. The Last Dance 4.1 million interactions /episode
2. WWE Monday Night Raw 2.15 million
3. American Idol 1.92 million
Top New Series
1. The Last Dance 4.1 million interactions/episode
2. The Undoing 210.3 thousand
3. Celebrity Game Face 203.2 thousand
Top Scripted Series
1. Grey’s Anatomy 1.12 million interactions/episode
2. Riverdale
3. This is Us 602.7 thousand
Top Premium Cable Series
1. Insecure (HBO) 410.4 thousand interactions/episode
2. The Undoing (HBO) 210.3 thousand
3. Lovecraft Country (HBO) 162.1 thousand
Top Ad-Supported Cable Series
1. The Last Dance 4.1 million interactions/episode
2. WWE Monday Night Raw 2.15 million
3. WWE NXT
Top Spanish-Language Prime & Late Fringe Series
1. Tu cara me suena
2. La Voz
3. Quien es la mascara? 35.9 thousand
Top Prime Series Talent Overall
1. Katy Perry (American Idol) 16.3 million owned engagements
2. Sean Hannity (Fox News)
3. Terry Crews (America’s Got Talent) 7.44 million
Top Spanish-Language Prime Series Talent
1. Ana Brenda Contreras (Tu cara me suena) 573.4 thousand owned engagements
2. Luis Fonsi (La Voz)
3. WISIN (La Voz)
Top TV Specials
1. 2020 MTV Video Music Awards 40 million engagements
2. 2020 American Music Awards (ABC) 33.4 million
3. The 62nd Annual Grammy Awards (CBC) 24.9 million
Top Sports Events
1. Super Bowl (FOX)
2. NBA Finals (ABC) Oct. 11 27.5 million
3. NBA Basketball (ESPN) Jan. 31 21.9 million
*Total Interactions = Original social media posts across Facebook, Instagram Business/Creator Accounts, and Twitter related to a linear TV episode and the engagement with that content.
**Owned Engagements = Social media activity generated off of the original posts sent by accounts owned or affiliated with TV programming. Owned engagement for Facebook includes comments, shares, and likes. Owned engagement for Instagram includes comments and likes. Owned engagement for Twitter includes retweets, quotes, replies, and likes.
About Talkwalker
Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication effohttp://bit.ly/2KnRvjbrts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.
Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.
