Posts tagged with "engagement"

Online shopping illustration by Heather Skovlund for 360 Magazine

Digital Transformation: ByondXR

Digital Transformation: ByondXR Develops virtual commerce platform used by World-leading Retailers

Web-based Virtual eCommerce: Transforming the Future of Retail

The online shopping landscape is continuously changing, with companies finding new solutions to bring unique experiences to their customers. When the coronavirus pandemic shook the world, brands had to adapt to the virtual landscape, as in-store shopping became nearly impossible quickly. With the fear and apprehension that the pandemic created, naturally, people lost the motivation to shop in-person as much as they used to.

Companies that rely on physical shopping lost their customers and floundered, while companies that already had a significant digital presence increased their business. As businesses struggled to stay afloat, ByondXR, a company specializing in building online virtual storefronts and showrooms, was positioned to assist them in building their digital presence and offering new experiences for customers despite the pandemic.

Industry veterans Noam Levavi and Eran Galil founded ByondXR in 2016, intending to help businesses acclimate themselves to the growing virtual commerce market. Having as much familiarity and expertise with online retail merchandising as they did, after COVID-19 quarantining forced people to isolate themselves and remain in their homes, companies like Lancôme, Target, and P&G turned to ByondXR for their technical know-how.

Their innovative technology caters to wholesale and retail businesses who seek to improve their digital marketing presence. With their team of experts, they truly revolutionize the virtual commerce market by creating the most stunning visual web experiences that significantly improve conversion rates, engagement, and reduced return rates.

The virtual showrooms allow customers to browse through a store as if they were moving through a physical space. Customers can pan around, viewing colorful and appealing displays of items. By simply clicking on an item or display, an information box pops up where the customer can view more info about the product, interact with the product in 3D, or place the product in their physical space using ByondXR AR capabilities. To close the loop, users can click to purchase the products directly.

Using the full 3D store simulation that ByondXR creates for top fashion retailers, the Virtual Merchandising teams invite VM, store managers, and customers to take immersive virtual tours of their digital storefront. Visitors can view and interact with new clothing and merchandise hanging on racks and displayed on tables or mannequins by visualizing the store, its fixtures, and garments.

This kind of experiential retail provides customers with a far more interactive and engaging experience than simply scrolling mindlessly through pages and pages of products on Amazon or any other retail website. Customers can view items and read product descriptions on a company website as much as they like, but online shopping can rarely be as effective as shopping in a real, physical store. These virtual storefronts give customers the feeling of in-person shopping without leaving their homes and risk getting sick.

The broad range of clients that ByondXR has worked with have found that customers are looking for new shopping experiences, different from the ones that they are used to, especially when over-use of traditional digital shopping venues has rendered them mundane and unengaging. Virtual storefronts like those they have built for Lancôme and P&G are only the beginning of ByondXR’s technological revolution.

Take, for example, 3D visualizers that they have created for home decor companies like CaesarStone. In these online stores, customers can view a realistic 3D room like a kitchen or a child’s bedroom. With a click of a button, they can place down a crib or a wardrobe in this 360 environment, viewing the item in a digital space as if it were actually in their home and use AR to visualize the product in their own home. They can change the decorations and furniture’s colors and designs and pan around, viewing the items with the depth and authenticity that they would get from a physical store.

One of the most important parts of buying a piece of furniture is visualizing what it might look like in a customer’s own home, and with technology like this, customers won’t be left scratching their heads in the middle of a store. No more wondering what a product might look like when delivered to the customers’ houses with ByondXR storefronts, and they get what they see.

The public interest in digital shopping has only grown since its inception, and the global pandemic has only sped up the growth of virtual commerce. The boom in digital shopping has led to such revolutionary techniques as ByondXR’s virtual stores and showrooms seem to have ushered in the future of shopping, where people can browse items and walk-through stores without ever leaving their homes.

As the pandemic continues, both in the US and abroad, the apprehension that people feel about shopping in person has only increased. People don’t want to risk getting the virus and then spreading it to their friends and family, and so they have turned to online shopping in droves to fill their needs. Although the most important aspect of retail business is to provide customers with quality products, the aesthetics and the art of the way these products are displayed play a large role in what brands customers decide to shop with.

With this kind of technology becoming more and more popular with companies and with the customers that they serve, the question arises: Will shopping ever return to the way it was before?

The pandemic has certainly altered the world forever, but many have wondered if customers will return to physical stores once they can safely and healthily do so. With specialized technical advancements in the virtual commerce market like those that ByondXR provides their clients with, customers may decide that they don’t have to visit stores in person to get what they need.

In fact, home decor technology of the kind they built for Caesar Stone is often found more useful to customers than shopping for furniture, tiles, or decorations in person. Why go to a physical store if customers can get the same experience by shopping online from the comfort of their homes while losing none of the in-person stores’ appeals?

There is also another angle to it: while utilizing VR, retail brands can improve brand messaging, boost online influence, and create unique touching points with customers, something that regular eComment lacks.

No matter what the future holds for the virtual commerce market, ByondXR and their CEO Noam Levavi have positioned themselves at the forefront of digital shopping innovation, and they are ready to meet the next challenge head-on.

Top TV Social Conversation for 2020

In a year of superlatives – unprecedented, unbelievable, unexpected, one thing that could be counted on was how much more screen time we’d all be adding to our day. Lockdowns and quarantines meant that, film and television viewing saw quite a boost; by the second half of 2020, TV streaming had increased 25%.

Talkwalker Social Content Ratings measured the social conversation around this increase to understand what people were saying about their favorite shows, actors and networks this year according to online engagement numbers through its Top Social TV report.

While 2020 was a year of many challenges, the results from this report will not disappoint TV fans. Top programs saw millions of engagements, with many new series getting just as much buzz as returning hits. From “The Last Dance” to “Dancing With The Stars,” the results show that TV and film provided a welcome respite to audiences (and a nice way to escape the 24-hour news cycle) during a pretty heavy year.

The analysis shows not only which programs people were talking about most in social media, but what they were saying, too. Combined with social listening data, we can see how cultural moments, emotional drivers, and product tie-ins impacted conversations around top series, films, and talent in 2020, according to Talkwalker Social Content Ratings.

“Talkwalker Social Content Ratings’ Top of 2020 lists showcase programming that captures consumer attention and buzz generated across social platforms,” says Sean Casey, Head of Media, Talkwalker. “As consumer behavior evolves and television expands, SCR is able to keep pace with the growing volume of programming, network promotional strategies and dynamic consumer conversation to provide comprehensive social ratings across the television marketplace.”

The full report is available here.  Some highlights include:

Top Primetime & Late Fringe Series

1. The Last Dance                    4.1 million interactions /episode

2. WWE Monday Night Raw   2.15 million

3. American Idol                     1.92 million

Top New Series

1. The Last Dance                    4.1 million interactions/episode

2. The Undoing                       210.3 thousand

3. Celebrity Game Face           203.2 thousand

Top Scripted Series

1. Grey’s Anatomy                  1.12 million interactions/episode

2. Riverdale                             885.6 thousand

3. This is Us                             602.7 thousand

Top Premium Cable Series

1. Insecure (HBO)                                410.4 thousand interactions/episode

2. The Undoing (HBO)                         210.3 thousand

3. Lovecraft Country (HBO)                162.1 thousand

Top Ad-Supported Cable Series

1. The Last Dance                                4.1 million interactions/episode

2. WWE Monday Night Raw               2.15 million

3. WWE NXT                                       790.7 thousand

Top Spanish-Language Prime & Late Fringe Series

1. Tu cara me suena                            172.1 thousand interactions/episode

2. La Voz                                              135.4 thousand

3. Quien es la mascara?                      35.9 thousand

Top Prime Series Talent Overall

1. Katy Perry (American Idol)                          16.3 million owned engagements

2. Sean Hannity (Fox News)                            13.9 million

3. Terry Crews (America’s Got Talent)           7.44 million

Top Spanish-Language Prime Series Talent

1. Ana Brenda Contreras (Tu cara me suena)             573.4 thousand owned engagements

2. Luis Fonsi (La Voz)                                                   536.5 thousand

3. WISIN (La Voz)                                                        472.6 thousand

Top TV Specials

1. 2020 MTV Video Music Awards                              40 million engagements

2. 2020 American Music Awards (ABC)                      33.4 million

3. The 62nd Annual Grammy Awards (CBC)                24.9 million

Top Sports Events

1. Super Bowl (FOX)                           43.9 million interactions

2. NBA Finals (ABC) Oct. 11                27.5 million

3. NBA Basketball (ESPN) Jan. 31       21.9 million

*Total Interactions = Original social media posts across Facebook, Instagram Business/Creator  Accounts, and Twitter related to a linear TV episode and the engagement with that content.

**Owned Engagements = Social media activity generated off of the original posts sent by accounts owned or affiliated with TV programming. Owned engagement for Facebook includes comments, shares, and likes. Owned engagement for Instagram includes comments and likes. Owned engagement for Twitter includes retweets, quotes, replies, and likes.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication effohttp://bit.ly/2KnRvjbrts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

A SHOC ENERGY BEVERAGE INSIDE 360 MAGAZINE

Join the A SHOC Challenge!

Adrenaline Shoc (aka A SHOC), a modern fitness enhanced energy drink designed for an active lifestyle, recently launched their first fitness challenge. 

www.ashoc.com/challenge

A SHOC Challenge Description:

Join the A SHOC community from November 2nd to 22nd and complete in their virtual challenge: A 3-week fitness virtual event with 2 main challenges and multiple bonus challenges presented by pro athletes. The main challenge is to crush 300 minutes of activity each week and to get outside and cover 10 miles of distance. Any sport, any time; run, bike, walk, or surf, just get after it. Compete with top Olympic, X Games, and professional athletes from Billy Kemper, Big Wave Surf World Champion, to Gwen Berry, U.S. Olympic Hammer Thrower, who will guide you through some of their unique workouts. View your results on the leaderboard for motivation to push your limits. Whether you are a runner, cyclist, speed walker, weight lifter, or weekend warrior– you were made for this challenge.

About A SHOC

Stay Energized this Fall with Adrenaline Shoc’s newest flavors Blue Raspberry and Orange Freeze, which just hit shelves.

Adrenaline Shoc (aka A SHOC) is a modern fitness enhanced energy drink designed for an active lifestyle, and is growing in popularity by the day amongst fitness enthusiasts. Designed as a performance energy drink, A SHOC was created to inspire people everyday to live an active and healthy lifestyle, offering a natural smart energy blend that is a guilt-free boost to maximize the day.

With 300mg of natural caffeine sourced from yerba mate, green coffee beans, coffee fruit extract and guarana, electrolytes sourced from ocean minerals, 9 essential amino acids to boost performance, and BCAA’s for muscle recovery, A SHOC is the smart energy and a guilt free choice.  But it doesn’t stop there! A SHOC also contains zero sugar, zero chemical preservatives, zero artificial flavors, and zero artificial colors, what more can you ask for?

A SHOC is sold at retailers nationwide including 7-Eleven, Target, CVS, and is now available on Amazon. The flavor offerings include Acai Berry, Shoc Wave, Peach Mango, Frozen Ice, Cotton Candy, Fruit Punch, Watermelon and Sour Candy, with two new flavors  Blue Raspberry and Orange Freeze. To find a store near you visit the store locator on www.ashoc.com
 
Follow A SHOC on Instagram  @AShocEnergy #ReachYourPeak 

Talkwalker – Most Loved Brands

No Ordinary Love – From Sirius to Hyatt, New Report Draws Consistent Findings on Sentiment vs. Engagement in Capturing Brand Affection

Who do you love? Consumers clearly have their favorites when it comes to brands and international social media analytics firm Talkwalker has the data to prove the most loved brands on social media. But just because a brand is mentioned more often in social media, doesn’t mean that it will always trend higher in terms of how consumers feel about that brand.

Talkwalker used a quarter billion conversations around 781 brands in 28 different industries to create its Brand Love Story 2020 report, identifying the 50 most loved brands from across the world, through the power of social listening and highlighting just what these brands do to be loved. Talkwalker measured social media mentions that are specific symptoms of a brand that generates actual love from its social media fans. Analysts studied everything from consumer engagement and sentiment in both social media and the news, as well as the percentage of mentions that were categorized as related to “joy” and the percentage of mentions that contain love-related words. So brands were actually rewarded for a higher percentage of joyful mentions, and love-related keywords.

One of the key metrics the report studied was engagement – the number of posts mentioning those brands – and sentiment – how people feel about those mentions based on likes, comments and shares. Generally, as engagement goes higher, sentiment drops, as brands open themselves to a wider audience and more criticism. However, in compiling this data, Talkwalker found that loved brands broke this trend, with either exceptionally high engagement or sentiment or both.

“There’s a clear pattern across all these brands,” says Todd Grossman, CEO Americas for Talkwalker. “As engagement goes up – more people react to a brand – the more overall sentiment drops – the more those interactions are negative. There were 25 brands with over 100 million engagements – the biggest brands in the world. Not one has a net sentiment over 75%.”

This report compares engagement rates of brands and their competitors. If a brand posts a great deal, it will get a lot of engagement, but a competitor can get that same engagement through fewer posts. Engagement rate is the total engagement divided by total followers or total views. The higher the number, the better. Overall, for all brands, the average net sentiment is 61.5% and average engagement rate is 8.32.

“Virality is great – it helps brands get content to more people,” adds Grossman.  “But it also opens those brands up to a bigger risk, with an increased chance of negative comments or responses. Companies must monitor their viral content constantly, and respond to detractors quickly, to prevent unwanted backlash.”

Talkwalker studied brands in a number of industries, including airlines, automotive, broadcasters, eCommerce, fashion and beauty, finance, food, hospitality, household, insurance, investment, leisure, manufacturing and engineering, medical, mining and utilities,pharmaceutical, professional services, retail, software and technology, and telecoms.

In the travel industry, 27 airlines, hotels and cruise lines were considered and studied for the final list and  the seven who made the Top 50 Loved Brands overcame the challenge of high engagement, but low sentiment, whereas the others suffered in the rankings due to that measure.

“Across the travel industry, regardless of whether it’s airlines, hotels or cruises, social media can be a double-edged sword,” adds Grossman. “It’s easier to tweet a complaint publicly than register it to customer service over the phone or at the desk. Companies invariably try to take these conversations private, but consumers understand it’s in their best interest to keep things public. Other viewers can very easily relate, and are quick to judge these responses.”

For example, an Atlanta Marriott (40th on the U.S. list) where LSU players stayed before playing in a playoff game last year, ran out of beer 25 hours before kickoff – and on this thread generated 134 comments and more than 6,000 engagements along with another 225 on a Reddit thread that quoted this Tweet. While hosting the team is an honor for the brand, not meeting fans and guests needs is a failed moment.

Another example exists as Talkwalker studied 11 broadcasters and found a high engagement rate, but low sentiment, as evidenced by this Twitter thread. In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

Moreover, In the period studied, across all mentions (news and social – totaling 5,300) the Sirius brand generated nearly 81,300 engagements. However, 78,200 of those engagements are occurring on posts that are classified as “not positive”, either neutral or negative!

“People love to engage with their favorite shows, sharing and liking content associated with their fanbase,” Grossman notes. “But sentiment is tough. A new show can promote positive sentiment, but a cancelation or disappointing ending to a series, can easily drag the sentiment of the brand down.”

About Talkwalker:

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform use AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages.

Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Morro Bay, 360 MAGAZINE, California

5 Ways to Enjoy Morro Bay

The crowds are gone, the sunsets are as breathtaking as ever, and the weather in this seaside town of Morro Bay is extraordinary – which is why locals call October and November Morro Bay “Secret Season”. In the fall the coast is clear, sunny, and warm, and this years Secret Season is infused with new ways to enjoy Morro Bay. The opening of Port House, a new waterfront restaurant, the new Fire Pits at Morro Rock, and the new Estero Adventures are bringing smiles to everyone’s faces this fall. On top of miles of beaches and the unavoidably beautiful 576-foot tall volcanic rock sitting at the front of a bustling harbor filled with sailboats, kayakers, pelicans, sea lions and otters, here are 5 new and fun ways to enjoy Morro Bay this fall.

1) Dinner with a Sunset View at the NEW Port House Restaurant

Soak up the amazing sunsets while you drink hand crafted cocktails and dine on California coastal cuisine with an Italian flairߞand really great steaksߞat the new Port House Restaurant. That’s how executive chef Joe White describes the menu at this new eatery that recently opened on Morro Bay’s Embarcadero at 885 Embarcadero, the former site of Otter Rock Cafe. The location has been completely renovated with a nautical theme throughout, expanded waterfront seating, overstuffed couches and a beautiful bar, this restaurant is a new addition to the fine dining establishments in the middle of the Embarcadero. Don’t miss out on the Port House’s weekend brunches or rent out the entire location for your holiday party! Specialty drinks recipes like this one called the Port House will make any occasion special. Port House Cocktail, basil Hayden’s bourbon, 20 yr port, bitters, luxardo cherry, straight up. Delish!

As well as renovating the entire building, there’s also a NEW marina waterside at the Port House. The marina consists of five new docks, and a newly installed kayak and standup paddleboard launch area. Tiki bar tours, whale watching excursions, a charter boat company offering deep sea fishing excursions, and boat rentals are located only steps away from your delicious Port House. There’s even space for transient boaters, so you can cruise over for excellent food and a table by the window.

2) Enjoy the NEW Morro Rock Fire Pits

An excellent way to witness the stunning sunset is to take your surfboard at dusk and surf Morro Rock’s epic waves. Afterwards, enjoy an evening bonfire at the city’s new Morro Rock Fire Pits that overlook the beach or the bay, where you can stargaze to the sound of the waves cashing on the shore or enjoy watching the sea otter families in the harbor as they dive and dine on local shell fish. Sprawling from the base of Morro Rock to the north, Morro Beach is perfect for playing, beach combing or taking a cruise on a beach cruiser from Beachfront Kites and Surreys. Morro Bay’s Harbor Department also offers beach wheelchairs for people who are mobility challenged. Call the harbor department at (805) 772-6254, let them know when you’ll arrive and they will bring the equipment to you at the Morro Rock parking lot.

3) Cruise the Bay or the Boardwalk with the NEW Estero Adventures

Estero Adventures is a one stop for active adventurers offering a large selection of outdoor activities including electric pontoon boats, kayaks, standup paddleboards, and fat-tire beach bike rentals. Perfect for making memories and going on adventures, Estero Adventures is conveniently located along the Embarcadero inside the Estero Inn. The dock is located right in front of the Inn, close to the sand spit with an easy launch area perfect for all skill levels.

4Romantic Engagements abound in Morro Bay

We must mention that in Morro Bay, being home to two oyster farms that deliver local oysters to restaurants throughout town, romance and getting paramours in the mood for love is kind of our thing. Romance reaches new heights at the iconic Morro Rock, especially if you or your future someone is expecting a “big rock” for their engagement ring and want the perfect Insta location. The blufftop of Black Hill is a memorable location to pop the question, and with panoramic views of the Pacific Ocean and Morro Rock Éc;Yes!Éd; will definitely be the answer. Or, take the engagement to the water on a tour of the bay while cruising the harbor with Chablis Cruises, a 50-foot, two-story riverboat serving up elegant brunches and beautiful views, perfect for dropping that ring in a glass of champagne. Want something more traditional? Windows on the Water or the Galley offer beautiful waterfront settings for any engagement, offering floor to ceiling views of the bay from their restaurants, patios and lounges. For those who’d like to say “I do” at any of Morro Bay’s amazing venues, Toes-In-the-Sand Weddings will help take care of everything.

5) FUN Outdoor Patios Great for Dining and Sunsets

Morro Bays restaurants serve up a bounty of produce and award-wining California wines grown in nearby farms and vineyards from Paso Robles to Edna Valley, not to mention the abundance of fresh local seafood caught by Morro Bay’s multi-generational fishing families. Find a plethora of great places to eat and drink featuring outdoor patios like Bayside Cafe, a hidden gem located next to the Marina in Morro Bay’s own California State Park, or Dorn’s Original Breakers Cafe, a Morro Bay favorite since 1942. Downtown, Pizza Port has an amazing yard for family games and outdoor dining and Shine Cafe, offers vegan and vegetarian street side patio dining under the city lit trees that line Morro Bay Boulevard. Blue Sky Bistro sits right on the water’s edge above the Morro Bay Marina and, offer al fresco dinning. And, let’s not forget Morro Bay’s local seafood markets that double as fantastic seafood restaurants: Tognazzini’s Dockside, Too and Giovanni’s Fish Market & Galley. They offer fantastic menus and patio seating with views of wildlife, kayakers, and fishing boats coming in from a long day at sea. Additional waterfront locations with patios that offer a wide variety of cuisine include Thai Bounty & MIlanes Cuban Cuisine, Lil Hut, Hofbrau and Beach Burger, so donߣt wait any longer if you are hungry for great patio dining, Morro Bay is the spot!

For more information about visiting the seaside town during the secret season, check out www.morrobay.org !

Armon Hayes, Jewellery, accessories, 360 MAGAZINE

Accessories to look like a celebrity

Every woman loves jewellery! There is nothing better than updating your jewellery box with the season’s latest trends, which have been inspired by the hottest celebrities. After all, a single piece of jewellery has the capacity to completely change the vibe and feel of someone’s outfit and look. A pair of glistening earrings can turn a plain dress into the main attraction. A statement ring can turn a casual pair of jeans and a t-shirt into a quirky fashion forward ensemble. Let’s take a look at some inspiring celebrity trends that can help you pick the right pieces for yourself or if you’re looking to bag an on trend gift.


Can you guess what trend has made a comeback?


Hoop earrings are back, and we could not be happier! This trend dominated in the ’90s, and then it fell out of favour for a bit. However, it is back with a vengeance. If you want to ease your way back into this trend, Jessica Alba is a good person to emulate and by searching around you can easily find some nice pieces for yourself or for a friend. If you dare to be bold, check out Rosie Huntington-Whiteley’s hoop collection. She’s worn some incredible statement hoops as of late. Do you dare to be as bold as Rosie?


What’s the colour trend for the season?


When looking for the perfect colour to rock this season you should definitely be considering blue. Blue is a great colour for autumn and winter because it fits into the season’s colours yet it still has vibrancy and life in it. Moreover, it is a versatile colour – it goes with all sorts of outfits and styles. In addition to this, because there are so many different shades of blue, it means that there is a shade to suit all hair colours, all skin tones, all eye colours, and all tastes. If you are looking for a good place to start then try a necklace or a ring sporting an electric shade of dark blue. This is a great way to make a bold statement and attract attention.


Have you got statement pieces in your jewellery collection?


In addition to this, statement pendants are very much fashionable at the moment. If you are looking to buy jewellery online then you should search for a ‘cross necklace.’ These are extremely fashionable at the moment. They add a stylish and rocky element to any look. They can turn a pretty dress into an edgy outfit. There are tons of different cross necklaces available in stores at present and for that extra bit of glamour get one personalised either for yourself or as the perfect on-trend gift. Which one you opt for depends on your style and personality; there are dainty and small crosses, on the other hand, there are bold and elaborate crosses as well. There are lots of celebrities who have rocked this trend. Selena Gomez works this trend well. She is often seen wearing dainty gold cross necklaces.


Can you master the modern antiquity trend?


In addition to the colour blue and crosses, another aspect which is very much in fashion right now is modern antiquity. Nicole Richie is a master of this trend. This means that you should look for contemporary jewellery pieces that have antique aspects. These can be intricate carved designs, colours such as rusted orange and teal, tassels and alike. They give a beautiful and ornate vibe to any look. They are perfect additions to formal wear. However, their versatility means that they can be used to add a glamorous edge to a casual look as well. They are also timeless pieces which mean that they will probably never go out of fashion – and thus you need not worry about spending money on a jewellery item only for it to sit in your jewellery box and merely gather dust.


What about celebrity engagement ring trends?


From Cardi B to Scarlett Johansson; one thing these celebrities know how to get right is their engagement rings! Why not go for the ultimate gift of an engagement ring? You can easily personalise this with engravings or even by going for a bespoke ring. One trend which is beautiful and presents a wealth of different possibilities in terms of individuality is old school glamour. Vintage is well and truly back. Catherine Zeta-Jones has a beautiful antique engagement ring. Think about intricate details and ornate styles. The style of ring is delicate and feminine yet still has class and sophistication. Thus, it provides the perfect blend; it says that you’ve got sweetness but you still pack a powerful punch.


Would you ditch a classic diamond for a coloured one?


We’ve also noticed a surge in the popularity of coloured diamond rings as of late as well. Once it was all about colourless diamonds; the more transparent the better. However, thanks to celebrities going for unconventional gemstones, we have now seen this boom on the high street and in local jewellers too. Sapphire is a particularly popular choice because whilst blue is different it is still versatile. Nevertheless, one of the most beautiful and well-liked options at present is definitely yellow. Check out the stunning yellow diamond ring Heidi Klum used to wear when she was married to Seal.

So there you have it; the top trends in jewellery for autumn/winter. Remember that which style you opt to go for all depends on you and your look. You can adapt a certain trend to suit your style. After all, there are so many jewellery pieces to choose from these days. The only question which remains is; which look will you be rocking this season?

Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.

 

SONNENALP HOTEL × ROMANTIC WEDDINGS

Romantic Mountain Weddings at the Sonnenalp Hotel in Vail

The Sonnenalp Hotel is a premier wedding destination in Colorado and their professional event team is committed to providing customized elegant celebrations.  Ludwig’s event venue boasts floor to ceiling windows offering stunning views and can accommodate up to 150 guests in its 1100 sq ft. space.  The Sonnenalp Hotel offers a gorgeous blend of European charm and stunning resort luxury with three restaurants, a full service spa and solarium and oversized hotel rooms. Nestled in the heart of Vail Village across from the Vail Chapel, the impressive property is an ideal place to tie the knot.

Five reasons to plan your wedding at The Sonnenalp:

A Sonnenalp Wedding Weekend Experience

The staff at the family owned Sonnenalp Hotel is prepared to treat you and your guests with the warmest European hospitality. The award-winning team provides a full menu of amenities and services to ensure guests’ expectations are exceeded. From assisting with the menu creation to booking group rates and planning group activities, they will provide everything you need for an unforgettable wedding. Your guests are encouraged to join you for an extended stay before or after the wedding. From unique, oversized rooms to a spa and yoga experience to golf with the Rocky Mountains as your backdrop-your wedding weekend can be exactly what you imagine it to be.

Perks for the Bride and Groom

As a token of congratulations, The Sonnenalp offers a complimentary night for the bride and groom to celebrate and enjoy the hotel’s amenities.

Winter Weddings

The Sonnenalp Hotel is a magical location for a winter wedding as the entire hotel will already be adorned for you. The Terrace at Ludwig’s is used for winter ceremonies and looks like a snowglobe. The entire space is instantly enhanced by the property’s seasonal decor including greenery, twinkling lights, and holiday accessories. Live music is played during cocktail hour in the King’s Club all winter long.

Summer Weddings

Warm summer nights are the perfect excuse to get some fresh air and take the party outside. This is easy with The Terrace at Ludwig’s, which has a retractable ceiling and walls. Your cocktail hour will be lit by the early evening Colorado sunshine and the creekside lawn is perfect for photos. Guests can dance the night away under the starlit skies.  Known for their summer florals, there is no need to bring your own outdoor decor as the entire hotel will be covered inside and out with vibrant window boxes and potted plants.

Getting Ready for the Big Day

The Sonnenalp will make sure you are well prepared for your walk down the aisle. Spend time with your bridal party getting your hair and makeup done while you enjoy an assortment of snacks catered to your suite. Tea sandwiches, fruit and cheese displays, petit fours, fresh squeezed juice and champagne can be made available for your group. Your on-site wedding planner will ensure you have everything you need to enjoy this time with your family and friends.

About The Sonnenalp Hotel:

The Sonnenalp Hotel is a member of Leading Hotels of the World (LHW) and Virtuoso. The property offers a number of accommodation options, all designed to ensure the ultimate in comfort, leisure and luxury in the heart of the Rocky Mountains. During the winter months, The Sonnenalp Hotel proudly offers guests an enhanced ski experience through an exclusive Sonnenalp Ski Concierge. In the summer, Vail is the place for hiking tours, horseback rides, stand up paddle boarding, biking and golf. Enjoy a meal at one of the hotel’s three on-site restaurants or after-dinner entertainment at the Sonnenalp King’s Club. When it’s finally time for some R&R, The Sonnenalp Spa is an exquisite resource to rejuvenate body and mind with an extensive treatment menu, complete with a grand fireplace, steam room, Tranquility Pool, and oxygen bar. The Sonnenalp is also proud to offer a recreation program for kids with exclusive activities arranged weekly.

To plan your wedding at The Sonnenalp please contact:

Amy Lilyquist

Event Sales Manager

alilyquist@sonnenalp.com |  970-479-5417

Pete Davidson Confirms Engagement To Ariana Grande

On this evening’s episode of “The Tonight Show Starring Jimmy Fallon,” Pete Davidson confirms his engagement to Ariana Grande. Below please find a sneak peek link. Tune in to #FallonTonight at 11:35pm ET on NBC for the full interview.

Credit: NBC/Andrew Lipovsky

http://twitter.com/FallonTonight/status/1009583414238797824

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

Case Study Center

    • We’ve been working with the app store’s most popular free fitness app for a while now: Sweatcoin. Here’s our case study with how we worked with them to monetize and engage their most active users.
  • Here’s another case study about a lifestyle app that’s all about beauty and selfies. You wouldn’t believe how many people love this app.

 

 

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