Posts tagged with "engagement"

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September Top Stories

Börni – Overdose

Double platinum winning Swiss artist Börni is back with her third single this year called “Overdose.” After releasing the power singles “I’m Alive” and “Ghost,” Börni’s third single “Overdose” will now be released on September 23, 2022.

It is interesting that we always want what is no longer good for us in an overdose. Börni sings in the song “Overdose” about how she would be better off not giving in to what she wants. The song is about a relationship. But Börni clearly says that you have to consciously find the right measure in everything you do and want in order to be happy. For the music video, which will be released in October 2022, she got a Swiss choreographer and TikTok star in the lead role. Get your own dose of this synth-pop tune this Friday.

Queen Elizabeth II of England dies at the age of 96

On Thursday, September 8, Queen Elizabeth II died at 96, while under the supervision of doctors at Balmoral (1926-2022). According to Buckingham Palace, he will assume the sovereign title of King Charles III, and his wife, Camilla, will be known as Queen Consort.

In England, all the alarms have been raised by the state of health of Queen Elizabeth II. Buckingham Palace has released a statement in which it ensures that the doctors who treat the 96-year-old sovereign have been seen this Thursday (September 8) “concerned” about her state of health and have recommended that she remain under supervision medical.

The Queen died peacefully at Balmoral this afternoon. The monarch passed away this Thursday, September 8, at her summer residence at Balmoral Castle, in Scotland, sheltered by her entire family close to her. Her son Prince Charles succeeds her as the king of England. The British heir, 73, assumes the throne under the name of Carlos III after the death of his mother. All flags in the UK will be flown halfway through the ten days of national mourning leading up to the funeral.

Queen Elizabeth II has reigned for 70 years, breaking all her records and celebrating her Platinum Jubilee last February.

UPDATE

  • Historic farewell to Queen Elizabeth II: Sep 19, 2022

The British capital is fully shielded by the presence of up to 500 heads of state and government. The coffin of Queen Elizabeth II is being transferred to the state arms carriage, which waits outside the north door of the building. It will be a short route to the abbey, crossing Parliament Square and New Palace Yard.

The United Kingdom says goodbye to Elizabeth II with a funeral that will go down in history. The British country will wake up tomorrow, September 20, in a new era after today ending the national mourning for the death of the monarch with a solemn state funeral at London’s Westminster Abbey, where Elizabeth II was crowned in 1953, followed by her burial at Windsor.

  • Kings and presidents: half the world attends the funeral of Elizabeth II in London: Sep 18, 2022

The impact, success, and transcendence of Queen Elizabeth II, who reigned for more than seven decades, is evidenced in the list of attendees at a funeral as was not seen in London. Hundreds of world leaders and monarchs will attend the monarch’s state funeral in London on Monday, September 19, which will be one of the largest diplomatic meetings in decades and will have Westminster Abbey as its epicenter. Although there is no “official” list of guests, invitations have been sent to those countries with which the United Kingdom has diplomatic relations to pay their respects to Elizabeth II.

  • The eight grandchildren of Elizabeth II watch over her coffin in Westminster Hall: Sep 17, 2022

The eight grandchildren of Elizabeth II, led by Prince William and his brother Harry, watched over the remains of their grandmother for 15 minutes this Saturday in the burning chapel installed in the Palace of Westminster. Additionally, King Charles III and Prince William paid a surprise visit to the long queue of people patiently waiting to pass the coffin of the late Queen Elizabeth II. They shook hands and said thanks in the mile-long queue near Lambeth Bridge.

  • Access to the queue for the burning chapel is temporarily closed: Sep 16, 2022

The British Government has announced that for the next six hours no one will be able to queue to enter the funeral chapel of Queen Elizabeth II at the Palace of Westminster after it has reached almost 8 kilometers. With waiting times estimated at about 14 hours, the authorities had already warned of this probability due to the saturation in Southwark Park. The Government has encouraged citizens not to try to join the queue until its reopening is formally notified.

  • The queue to fire the monarch exceeds five kilometers: Sep 15, 2022

Endless queue throughout the night to say goodbye to Queen Elizabeth II in London. Thousands of people serenely wait their turn to enter the Palace of Westminster and pay their respects to Queen Elizabeth II. The queue exceeds five kilometers and it is expected that over the days it will reach up to eight. The body of Elizabeth II arrived at Westminster after a funeral procession from Buckingham Palace. The funeral chapel has been open to the public for more than twelve hours and will remain open until 6:30 a.m. on Monday, September 19, hours before the state funeral begins, which will be attended by numerous leaders from around the world.

The big surprise among the guest list is the presence of Olena Zelenska, the wife of the President of Ukraine. She will attend the monarch’s funeral.

  • 30-hour queues to bid farewell to Queen Elizabeth II at the Palace of Westminster: Sep 14, 2022

The remains of the monarch rest in Buckingham Palace (London), where they arrive around nine o’clock at night on Monday, September 13. There, they are being veiled in privacy. In the afternoon today, the coffin will be transferred to the Palace of Westminster where the funeral chapel will be installed so that the British people and tourists can pay their respects, just as they did in Edinburgh. People who attend will have to stand in line for up to 30 hours to say goodbye to their queen.

The cathedral of St. Giles, in Edinburgh, covers at this time a religious service in memory of the monarch. Her mortal remains have arrived there in a retinue that has slowly crossed the center of the Scottish and her children have led on foot: King Charles III, Anne, Andrew, and Edward.

Although thousands of people have already left their messages and flowers since last Thursday, September 8, at the residences of the Royal Family, this afternoon, September 12, the funeral chapel of Elizabeth II opens to the public.

  • How much do you have to pay to visit the grave of Queen Elizabeth II?

Windsor Castle, which was the final scene of the state funeral and burial of the monarch, is scheduled to reopen to the public on Thursday, September 29. A territory that will become practically a place of pilgrimage for all those who want to see the grave of Elizabeth II. In this way, the price to visit it will be 26.50 pounds.

A plane runs off the runway with 159 passengers on board at Tocumen airport, Panama

Moments of fear and panic at the Tocumen International Airport, in Panama, after a plane (Boeing 737-800NG) with more than 150 passengers on board, left the runway amid the strong gusts of wind and rain that are shaking the country, driven by the displacement of Ian, a category 2 hurricane on its way to Florida and Cuba.

Karla Pardini, the tiktoker murdered near her home in Mexico: they called her and asked her to come out

Karla Pardini, a famous ‘tiktoker’ from Mexico, has been shot to death after receiving a phone call from a person who asked her to leave her house. The 21-year-old girl was ambushed near her residence in Culiacán on September 20. The Attorney General of the State of Sinaloa investigates and explores the crime. No one has been detained so far, according to reports.

Pardini was found dead at an intersection, at the intersection of Catédraticos and Ignacio López Rayón streets, in the Tierra Blanca neighborhood. Several testimonies claim to have seen a group of armed individuals wandering around the area before they killed the young woman.

The queue of almost 50 hours to leave Russia: the exodus by road of those who refuse to go to war

The military mobilization of the Russian population to fight in the war in Ukraine has caused border crossings to collapse. Faced with the impossibility of demonstrating due to the obstacles involved and the exhausted flights, more and more citizens are desperately trying to leave the country by road. Waiting for lines to leave Russian soil can reach around 50 hours.

Rihanna confirms her return to the stage: it will be in the Super Bowl

Rihanna will be the star of the halftime show of the next NFL Super Bowl, which will be held on February 12, 2023, in Glendale (Arizona, USA). The artist communicated this Sunday (September 25) on her Instagram account, where she has 135 million followers, an image without the text in which her hand appeared holding an NFL ball. Later, the league said in a statement that Rihanna will perform at the Super Bowl intermission.

“Rihanna is a generational talent, a woman of humble beginnings who has exceeded expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever,” said rapper Jay-Z, who produces the Super Bowl show for the NFL through his company Roc Nation.

Thirteen dead, seven of them children, and dozens injured in a shooting at a Russian school

A gunman has opened fire at a school in the Russian city of Izhevsk, according to the Russian government news agency TASS. The attacker would have killed 13 people, seven of them children, and injured several people. According to the Russian Interior Ministry, the shooter would have committed suicide. The police would have found the attacker dead when he entered the school.

UPDATE

  • A former student dressed in Nazi symbology, author of the Russian school shooting in which 17 people have died

The death toll in the armed attack has risen to 17, as confirmed by the authorities, who have deepened that among the fatalities there are 11 minors and six adults. In addition, there are 24 wounded, 22 of them minors.

Argentina: A teenager confesses by message to have murdered her 5-year-old brother: “Mom, I killed him”

A 13-year-old teenager has admitted to having murdered her brother, a 5-year-old boy, in the town of Arroyo Seco, Argentina. The events occurred last Monday, September 19, around eight in the afternoon, when the mother of the minors, Roxana, who went to study at school at night, received a message from her daughter: “Mom, I killed him”, the young woman wrote. Faced with the horrible message, the mother raised the alarm and asked the child’s father to go check what was happening.

”The Woman King” Sets Up For Huge Box Office Run After Insanely Strong Opening Weekend, US

“The Woman King” is generating the kind of buzz — and ticket sales — that the box office desperately needs. Packed with drama, story, and action, “The Woman King” about a regiment of female warriors grossed $19 million at the domestic box office during its opening weekend, topping the $12 million Sony had forecast.

The film “opened at the high end of our expectations and appears poised for a very healthy movie run thanks to strong word of mouth,” said Shawn Robbins, chief analyst at BoxOffice.com. ”The Woman King” stars Viola Davis as a general who trains the next generation of warriors to fight against her enemies.

The trial of Amber Heard and Johnny Depp already has a movie. It premieres on September 30, 2022

The MarVista Entertainment studio has set to work this summer to bring this trial to the small screen, shooting against the clock to achieve a good result. And they have succeeded, because it already has an official release date for next September 30 of this year. The TV Movie will be titled Hot Take: The Depp/Heard Trial; and will focus on the defamation case between the two performers that ended with Amber Heard being sentenced to pay her ex-husband 10.4 million dollars in damages. And the road to it was anything but easy. Something that will surely hook those who did not follow the trial day by day.

Spain, European champion after beating France in the Eurobasket

Sergio Scariolo’s basketball team beat the French 88-76 and won the team’s fourth Eurobasket. The Spanish team won its fourth continental title this Sunday, September 18, in Berlin by defeating France in the Eurobasket final by a score of 88-76. Apart from being the fourth European gold medal, the Spanish team has six silver medals to its credit, which it won in 1935, 1973, 1983, 1999, 2003, and 2007. The last one was at the Eurobasket held in Spain, where the national team fell in the final against Russia.

Puerto Rico is devastated by Hurricane Fiona, tries to restore power

More than 3 million people were left without electricity in Puerto Rico and caused “catastrophic flooding” this Sunday, September 18, after passing through the destruction caused throughout the country. Landslides, fallen trees, collapsed structures, and blocked roads have left the passage of Hurricane Fiona, which caused a general blackout. The governor of Puerto Rico, Pedro Pierluisi, has stated that the island’s authorities are gradually repairing the power supply.

The President of the United States, Joe Biden, has declared a state of emergency in Puerto Rico and has organized the release of federal resources for Emergency aid.

Controversy in Iran over the death of a 21-year-old girl detained by the Moral Police for wearing the wrong veil

This Saturday, September 17, the 21-year-old Mahsa Amini has been buried, she has died from the serious injuries suffered after being arrested last Tuesday by the Greater Tehran Morale Police, allegedly for not wearing the veil properly. The young woman was transferred to a hospital already in a coma the day of her arrest after “suffering a heart attack”, according to the police version, and she finally died on Friday due to the severity of her injuries.

Hundreds of people attended Amini’s funeral in her hometown, Aychi, in the Saghez region of Iran. Family members, friends, and neighbors as well as authorities from the Saghez region have been at the event. This case would have caused spontaneous protests on Friday, September 16. Pictures and videos have been posted on social networks of people chanting phrases such as “Death to the dictator!” at Tehran’s Kasri Hospital where Amini died.

Exhume the first corpses from mass graves in Izyum (Ukraine)

The Ukrainian authorities have reported that so far around 60 bodies have been exhumed from a mass grave found in the town of Izyum, located in the Kharkiv region, after the withdrawal of Russian troops from the area. The head of the Kharkiv Regional Military Administration, Oleg Sinegubov, informed through a message on his Telegram account of the progress in the exhumation work. “Police experts in the Kharkiv region have exhumed 59 bodies in Izium today.”

“The bodies of 16 men and 26 women, civilians, will be handed over for further analysis,” before saying that among the exhumed bodies there are 17 soldiers. “As experts point out, most show signs of a violent death, ” Sinegubov said.

Iran admitted to Shanghai Cooperation Organization

For Iran to be admitted to the Shanghai Cooperation Organization (SCO), the Iranian Foreign Minister, Hossein Amir Abdollahian, and the Secretary-General, Zhang Ming, signed the memorandum of commitment as a member of the association at the summit of the Organization Shanghai Cooperation Conference being held in Samarkand. “From now on we have entered a new phase in various economic, trade, transit, and energy cooperations,” Abdollahian mentioned.

Volodymyr Zelensky suffers a traffic accident in Kyiv

The President of Ukraine, Volodimir Zelensky, was involved this Thursday, September 15, early in the morning in a traffic accident in Kyiv when he was returning from the city of Izium, although he was not injured. This has been communicated by the Ukrainian president’s spokesman, Sergei Nikiforov, who has circumstantiated in a statement on Facebook that a vehicle has crashed into the presidential escort.

French film director Jean-Luc Godard dies by assisted suicide in Switzerland

Jean-Luc Godard died “peacefully, at home” in Switzerland on September 13 at the age of 91, his relatives expressed through a statement and announced that there will be no official funeral and that he will be cremated.

Godard’s legal adviser, Patrick Jeanneret, told the AFP news agency that the filmmaker died by assisted suicide. He “turned to legal aid in Switzerland for a voluntary departure as he was affected by ‘multiple disabling illnesses,’ according to the medical report.” Assisted dying is legal in Switzerland under certain circumstances.

The future of Sweden, in the hands of the anti-immigration leader

The Social Democrats of Prime Minister Magdalena Andersson of Sweden were the most voted in the Swedish legislative elections with 30.5% of the vote. In addition, Jimmie Åkesson, leader of the nationalist and anti-immigration Sweden Democrats (SD) party, has become the second political force in the country with a historic 20.6% of the vote.

The rapper PnB Rock, was shot dead to rob him in Los Angeles

Mourning in the world of rap. Rapper PnB Rock has been shot to death while he was eating at a Los Angeles restaurant on Monday, September 12. The artist was interrupted by a man who approached the table at Roscoe’s House of Chicken ‘N Waffles and asked for the jewelry he was wearing. Given his refusal, he shot him several times in front of his partner, who was eating with the rapper.

Emmy Awards 2022: ‘Succession’, ‘The White Lotus’ and ‘Ted Lasso’, The winners of the ceremony

The 74th edition of the 2022 Emmy Awards was held this past Monday, September 12, and the stars of the small screen wore their best clothes on a magical night, in which emotion and humor were not lacking either. The ceremony took place in Los Angeles, United States, and the big winner was ‘Succession‘, which with 25 nominations in the category of best drama series, took away from the South Korean ‘The Squid Game‘ the chance to become the first no -English-speaking production to win the prize. Plus, ‘Ted Lasso‘ won the best comedy series category for the second successive year, and ‘The White Lotus‘ won the best miniseries.

Additionally, Barack Obama won an Emmy Award for his narration on the Netflix documentary series Our Great National Parks.

Carlos Alcaraz is already the king of tennis: the youngest number one in history wins the US Open

Carlos Alcaraz becomes the youngest number one in history by winning the US Open. The Spanish tennis player won this Sunday, September 11, in four sets (6-4, 2-6, 7-6, and 6-3) against the Norwegian Casper Ruud in the final of the US Open, the last ‘Grand Slam’ of the season.

The victory that allows the Spaniard to lift his first ‘Grande’ and climb to number one in the ranking, being the youngest tennis player to achieve it in all of history at 19 years old.

Al Qaeda publishes a book with details about the planning of the 9/11 attacks against the Pentagon and the Twin Towers

Work of Abu Mohamed al Masri: The 250-page book would be the work of Abu Mohamed al Masri, a senior official of the terrorist and jihadist organization who died in 2020 in Iran. He relates that the attacks began to be prepared when they managed to settle in Afghanistan, in 1996, and that they wanted to drag the United States into a long war of attrition and ruin.

Click HERE for more information about the 9/11 attacks.

A person claims to have seen Melissa Highsmith, a woman who disappeared 51 years ago as a baby, United States

Melissa disappeared when she was just 21 months old. It is believed that a woman posing as a nanny took her away. 51 years later, a person claims to have seen her in Charleston, South Carolina (United States). In the third week of September, a person contacted the National Center for Missing & Exploited Children (NCMEC). He claimed and guaranteed to have seen Melissa Highsmith in Charleston.

Hell in Kharkov: a Russian attack on the thermal power plant leaves four regions of Ukraine without electricity

A Russian attack on the Kharkiv power plant has left several points in the center and east of the country without water and electricity. Ukrainian President Volodymyr Zelenskyy has accused Putin of causing a full payout when the Ukrainian military was making great strides.

So far in September, he would have reconquered 3,000 square kilometers from the Russian troops. The Ukrainian cities of Izium, Lyman, and Kupiansk are already in the hands of Kyiv.

Justin Bieber cancels the rest of his American tour due to health problems

Justin Bieber (28 years old, Canada) announced this Tuesday (August 6) that he will not continue with his Justice World Tour because he has returned to his health problems linked to Ramsay Hunt syndrome, which paralyzes part of his face. “Earlier this year, I made public my battle with the syndrome, for which my face was partially paralyzed,” the Canadian singer said on social networks, who said he must pause because his health is “a priority right now,” the artist says.

Justin Bieber postpones his US tour as he battles facial paralysis. The European tour, which starts in January, is still on.

Instagram receives a millionaire fine for the mismanagement of personal data of adolescents in Ireland

400 million dollars is the amount that the social media platform must pay. Facebook Ireland allowed users between the ages of 13 and 17 to open accounts on Instagram, with the posting of the underage user’s email address or phone numbers open to all users. In addition, Facebook Ireland operated a user registration system for the Instagram service whereby minors’ accounts were set to “public” by default, thereby also making adolescent content public, unless the account was set up differently and changed to “private”.

Liz Truss succeeds Boris Johnson as UK Prime Minister

The United Kingdom already has a new British minister: Liz Truss will replace Boris Johnson after defeating Rishi Sunak in the conservative ‘primaries’. She also takes command of the country at a time marked by different crises: the economic one derived from the Russian invasion of Ukraine, the internal crisis after the fall of her boss (Boris Johnson), and the political one, with the ravages of Brexit.

Multiple people were killed in stabbings in Saskatchewan, Canada

At least 15 wounded and 10 dead is the provisional balance of the attack carried out by two individuals in two towns in the province of Saskatchewan, Canada. The main indications suggest that some victims could have been attacked at random and that the two suspects are in hiding. The agents were looking last night (September 4) for those responsible for the attack, whose mobile phone number is unknown.

A major accident at an attraction in India leaves 16 injured

A serious accident at an attraction in Mohali, India, has left at least 16 injured. The rotating Ferris wheel collapsed after a brake failure and crashed to the ground with all passengers on board. The hypothesis is the technical failure of the brakes precisely at the moment in which the Ferris wheel was turning at the highest speed.

7 policemen die in a trap in Colombia

At least seven police officers have died and one of them has been seriously injured this Friday (September 2) in an attack in a rural area of San Luis, in the Department of Huila, in western Colombia, considered the largest attack registered in the country since Gustavo Petro came to power.

It is not clear for now the reasons for the attack or which group is behind it. Although when they appeared they were attacked with rifle bursts and explosives.

New York ‘prepares’ for the number of sharks sighted off its coast

The large number of sharks that come to the waters near New York (USA) is a reality that the locals must begin to get used to. There have been various reports of swimmers and surfers being bitten. In fact, the beaches of Rockaway, a neighborhood in Queens, have been closed to the bathroom twice during the past month of July after the sighting of sharks from the coast.

The Rings of Power: Premiere of the first two chapters on Amazon Prime

This Friday (September 2), Amazon launches the first chapter of the new series inspired by the Tolkien Universe and whose first two episodes are directed by Juan Antonio Bayona. The streaming platform produces a new installment of the saga made up of eight chapters. Every Friday a new chapter will be broadcast.

When is Rings of Power released in the US? The eight-part series debuts on September 1 at 9:00 p.m. m. ET, with episodes one and two airing one after the other.

Michael O’Leary, the executive director of Ryanair: “The rates will rise from 40 to 50 euros, but the low cost is not dead”

For the airline, Ryanair, it’s been a bittersweet summer. Since June they have had strikes by their cabin crew in several European countries, including the United Kingdom and Spain. Linked to this is an inflationary context that is making flying more expensive.

Despite this increase, Ryanair’s CEO emphasizes that “low cost is not dead”. “What we will not see anymore are tickets at 9.99 euros, but that does not mean that low cost is going to end,” said the executive director, Michael O’Leary.

Putin will not attend Gorbachev’s funeral because “his job does not allow it”

The last leader of the Soviet Union will have a state funeral like that of his successor in office, Boris Yeltsin.

Putin will not go to the funeral of the last leader of the Soviet Union, Mikhail Gorbachev, who died on August 30, because his work schedule does not allow it. “We know that the farewell ceremony will take place on September 3, and also the funeral, but unfortunately the president’s work schedule will not allow him to attend on September 3, so he decided to do it today,” he said. Dimitri Peskov (Putin‘s spokesman). The Russian leader said goodbye yesterday, September 1, to the first president of the Soviet Union at the Central Clinical Hospital in Moscow (Russia), before flying to Kaliningrad.

John Vitti, CEO of VersusGame, headshot via Luxure Group for use by 360 Magazine

Millennials and the Metaverse: Here’s where Gaming and Engagement Come into Play

The digital age has taken over our daily lives. We now have technology that does everything for us – wake us up, read us our daily news, count our calories – the list goes on. But what the digital age has done for us most: provide fun and engaging ways for us to spend our downtime. 

The gaming universe has become one of the most flourishing industries of all time. With millions of games to choose from, like Bubble Hit, people of all ages can connect, engage, and enjoy. Recent reports show that the younger the generation, the higher the likelihood of engagement in the mobile gaming industry. Studies have shown that every 8/10 Millennial and Gen Z consumers are playing video games. Gaming is even on track to replace movies and television as the preferred form of entertainment. With numbers like this, it is a no brainer to begin ventures into this highly grossing marketplace. 

This thought is actually what created the staple of today’s gaming: the metaverse. With gaming on the rise, something had to be done to take it to the next level. The metaverse is an immersive virtual reality. Gamers enter this virtual world, “live”, and participate in activities in this virtual world. You may, in fact, have seen or heard of the metaverse in many different aspects besides gaming. The idea of NFT’s/cryptocurrency, for example, is another aspect of the metaverse. Games like Roblox, Minecraft, and Fortnite are examples of popular gaming sites that have immersed their users into the metaverse. 

But what exactly about the metaverse makes it so attractive? 

You can have fun with your friends anywhere,anytime. In the past, games could only be played together in person. But the metaverse extends the fun. Just the click of a button can take you into a new reality with all your friends. But the metaverse does more than just connect you with your friends – it can actually make you money. 

“I want to level the financial playing field and give the masses the opportunity to reach financial wealth,” remarks CEO John Vitti of VersusGames

Vitti transcended the already futuristic metaverse by going a step above and beyond – instead of simply having fun, you can have fun and earn money. VersusGames is a prediction-based gaming app, allowing you to make predictions that test your knowledge on all things pop culture. You enter a one-on-one match up, earning money through correct predictions. In addition to those earnings, by referring a friend, you earn 5% of their earnings. Players are earning so much that they’re even quitting their jobs! Here, the idea of the metaverse takes on a new meaning. The metaverse extends from the virtual world to reality, allowing you to turn your gaming into real-life profit. 

VersusGames also allows influencers and celebrities to engage with their fans. As creators host games, they are able to earn consistent profits from their engagement. Unlike other big tech giants that only have a small pot of funds for all of their creators, VersusGames ensures creators get value for their time. But VersusGames is more than another PR opportunity – celebrities like Kevin Hart, Jason Derulo, and internet superstars Josh Richards and David Dobrik find VersusGames a meaningful way to form genuine connections with their fans. 

VersusGames is a great example of how engagement is enhanced through the metaverse. By turning virtual fun into real-life profit, consumers aren’t just engaging with the product once, but consistently coming back for more. Besides a higher retention rate, the metaverse provides another layer of enhanced gaming. With tools like virtual reality sets, you aren’t simply playing a video game, you are inside of one. Gaming goes from a 2-D to 3-D experience. The physical gaming experience has become more immersive than ever, as well as the real-life opportunities that go with them. Gaming isn’t simply a passtime anymore. Thanks to the metaverse, it has become a lifestyle. 

With every innovation comes its skeptics. Many are worried about the impacts of the metaverse on privacy. With new technology like the metaverse, so much is unknown. From tracking your physical movements and patterns when you play games, to tracking personal and financial information in transferring gaming money to money in the bank, a lot of consumers are worried about the implications of these actions. Companies are ensuring that with this brand new technology, consumers remain the priority. Privacy laws regarding the new metaverse technology are now being developed to protect consumer privacy first and foremost. 

Another fear with the metaverse is its implications on its players’ physical and mental health. By entering such an immersive world, some players have experienced a feeling similar to a hangover or depression period after exiting the game. When switching from such an exciting and immersive world, the switch back into reality can sometimes be challenging. Companies like VersusGames have worked to ease the transition by providing real-life opportunities for advancement from the games, and allowing social interaction to be a large part of the game. By staying connected to others in the metaverse, players’ confidence in their abilities to interact is high, helping bridge the gap of social anxiety, and encouraging more genuine connection in reality. 

To sum up, here are the key features the metaverse provides your gamers:

  • An immersive and engaging gaming experience
  • Opportunities for profit
  • A great way to connect with friends/family

Gaming is redefining the entertainment industry. As the younger generations are now engaging with entertainment more often, gaming has become at the forefront of priorities. The era of the metaverse is here – it is time to get on board!

Back to School Samantha Miduri via 360 Magazine by 360 Magazine

Chicago Architecture Center

The CAC’s annual festival connecting kids to architecture and engineering makes successful return to in person with theme ‘Access to Experts’

he Chicago Architecture Center’s annual Engineering Fest is back in person Saturday, May 28 between 10 a.m. and 3 p.m. The award-winning Center in the heart of downtown will host over 600 Chicagoland kids ages 8-14 for a day of discovery, building and learning through unique hands-on activities. This year’s theme is Access to Experts, with a focus on the changing climate and the responsibility of engineers and architects in this conversation in partnership with the CAC’s largest exhibition in its history Energy Revolution. The two floors of the CAC will have exhibits where kids can meet engineers and explore how architecture and engineering partner to create the cities we know and love.

“Engineering Fest is one of the most exciting events of the year at the CAC since we’re able to connect kids in Chicagoland to experts in fields they’re interested in. We hope it inspires them to think big and decide this is something they will go into in the future,” says COO and Interim CEO Juanna Blackwell.

Industry professionals will be on hand to engage with children, answer their questions and inspire kids to think big. The goal is to introduce young attendees to the various facets of engineering, ultimately providing a bridge to the field that outlines career pathways kids might not have otherwise known about. The festival will have no shortage of entertaining and educational opportunities for kids. Continuing the program’s emphasis on creating greener cities, children will be able to build their own wind turbines using household materials while learning about the importance of carbon-neutral energy sources and many other exciting ways to engage.

“When families think of the Chicago Architecture Center, skyscrapers might come to mind before the profession of engineering. However, each year our education team creates a festival centered around innovation and advancements in the field to help illustrate the science behind the walls of our most recognizable structures,” says Angela Esposito, Director of Education and Experience at the CAC.

Find out more about Engineering Fest and register at architecture.org.

About the Chicago Architecture Center

The Chicago Architecture Center (CAC) is a nonprofit organization founded in 1966, dedicated to inspiring people to discover why design matters. A national leader in architecture and design education, the CAC offers tours, programs, exhibitions and more that are part of a dynamic journey of lifelong learning.

The CAC’s riverfront location opened in 2018 in the heart of the city, where Michigan Avenue meets the Chicago River. It features nearly 10,000 square feet of exhibition space with views of a century of iconic skyscrapers.

Through partnerships with schools and youth-serving organizations, the CAC reaches approximately 30,000 K-12 students annually, while teacher workshops provide educators with tools and resources they need to advance STEM curricula in their classrooms. Committed to serving under-represented communities in construction, engineering and design professions, the CAC offers many of its education programs—and all of its programs for teens—at no cost to participants. CAC programs for adults and members include talks with acclaimed authors and practicing architects, in-depth presentations on issues and trends in urbanism and classes unlocking subjects related to the built environment

Proceeds from programs, tours and the CAC Design Store, as well as from grants, sponsorships and donations, support the Center’s educational mission. Visit architecture.org to learn more and follow @chiarchitecture and #chiarchitecture on social media.

The Joanna Dana Harel SS23 'Acqua' image via Marissa Chiechi (Coded Agency) for use by 360 Magazine

NYBFW Roundup

New York Bridal Fashion Week (NYBFW) has continuously highlighted the crème of the crop in the world of designer bridal twice for wedding fanatics. With two dedicated weeks of bridal fashion occurring in April and October each year, this April we’ve been dazzled by a few of the new collections showcased at NYBFW.

Let’s recap some our most beloved collections that debuted this season.

Sheila Frank SS23 – Victorian Modernism

Through her new collection, Sheila Frank blends modern femininity with a historical point of view. Conservative styles were adorned with contemporary fads that made for a beautiful fusion of two periods of time through design.  

Entitled ‘Victorian Modernism,’ the collection shares elements from both the Victorian and modern era. Shown impeccably through the styling, an era known for the industrial power advancements of the British Empire, we see these elements of the Victorian age vividly in the collection. Elements of structuring from previously conventional work wear are shown through the sharp lines and masculine aspects of Frank’s work.

Through the combination of the two time periods, we also see apparent components of fresh fashions in the collection. From the feminine features of gleaming fabrics to innovative beading techniques, ‘Victorian Modernism’ provides a seamless fusion of the two times. Modern styling approaches, too, transform the bridal pieces to a 21st century point of view.

In terms of her inspiration point, Frank stated that, “This season I explored Victorian Menswear from pre-Victorian 1830s to late 1890s. Each look is designed with a garment in mind from the frock coat, waist coat, shirt variations to the cravat. Fabrics include matte and shiny satin, crepe, tulle, and beaded mesh. Gowns are adorned with bronze and gold buttons and styled with pressed flower pendant necklaces and belts. I explored the idea of vintage meets modern with clean lines and pleated fabrics that flatter the female form.”

Sheila Frank "Victorian Modernism" via Leah Gross Coded Agency for use by 360 Magazine
Sheila Frank "Victorian Modernism" via Leah Gross Coded Agency for use by 360 Magazine

Justin Alexander and Savannah Miller SS23 – Love in A Mist

Just in time for wedding season, post a hard reset on large celebrations, Justin Alexander Warshaw in collaboration with Savannah Miller resurge with their new SS23 collections of timeless Bridal fashion. Derived from legacy, the family-owned bridal business was established in 1946 by Justin’s grandparents. Rooted in humble beginnings with T&G (Thanks & Goodluck) Veils, an accessory company now empire at the hands of meticulous business of the budding mogul. A sequel to the family-owned business, the Justin Alexander brand is a pioneer in design, manufacturing including distribution. Expanding their portfolio with Adore x JA, Lillian West, Sincerity Bridal, Viktor&Rolf Mariage and now Savannah Miller Bridal founded in 2016.

“I knew I would be in Bridal; I absolutely love the fashion side & the business side, it’s in my blood.” -Justin Alexander

Reintroduced and the precursor to New York Bridal Fashion Week, 360 Magazine was cordially invited for a sneak peek at an industrial Midtown showroom. The luxury reception themed event showcased wedding dresses of both Justin & Savannah. The befitting return to NYC by Miller who decodes romance and elegance through her understated designs. Each garb overflows with personality, not to mention love which Savannah trusts prevailed within the last two years. A collection befitting of its title ‘Love in A Mist’, inclusively curating her brand with detailing inspired by her tenure at Alexander McQueen.

Armon, Creative Director for 360 Magazine met with the designers for a ‘No No-sense Conversation where they shared advice and candidly shared each will be preparing for their own nuptials in the coming future. When asked, what inspires them and why Bridal? Justin shares “It’s nothing better when a bride lights up when she found the dress or enters walking down the aisle with everyone in awe.” Miller goes on to say, “As a woman, you know when it’s right and how it feels on your body,” encouraging liberation. One thing they both agreed on is the significance of what a moment such as a wedding means. Therefore, having positive influences involved in your overall process.

Justin Alexander Warshaw and Savannah Miller SS23 images via Armon Hayes for use by 360 Magazine
Justin Alexander Warshaw and Savannah Miller SS23 images via Armon Hayes for use by 360 Magazine

Dana Harel SS23 – Acqua

Designed with rich inspiration points of past-time Europeans with an added Mediterranean taste, Dana Harel’s new ‘Acqua collection utters elegant chic. The SS23 collection was created to commemorate all things life, creativity and freedom while incorporating elements of the energy from our beloved oceans. Each piece of ‘Acqua’ resembles pieces that modern princesses would adorn during their wedding days.

The collection effortlessly showcases distinctions between western and eastern cultures through the varying designs. An array of 11 designs stem from the collection, offering for a wide selection of aesthetic preferences. Whether the bride to be is in search of a sexy, simple look or a more conservative, luxurious piece, ‘Acqua’ has all the components to make you feel like a new-day princess.

Pictured below are the Vittoria and Nicola dresses. The Vittoria elevates a modern design with a classic European cut. Dripping in the finest sequin/crystal fabric, the Vittoria is a sexy take on the contemporary, romantic essence of the 21st century. The Nicola takes on a more moderate fabric with Italian double satin. Also showcasing a slit like the Vittoria, the Nicola sports a gathering affect that reminds us of the rifts and waves in the ocean.

The Vittoria Dana Harel SS23 'Acqua' image via Marissa Chiechi (Coded Agency) for use by 360 Magazine
The Vittoria
The Nicola Dana Harel SS23 'Acqua' image via Marissa Chiechi (Coded Agency) for use by 360 Magazine
The Nicola

The Atelier Couture SS23 – Shakespeare in Love

The Bridal by The Atelier Couture transports us all the way back to the Elizabethan Era when British theatre was at its peak with their new collection ‘Shakespeare in Love.’ Distinctly crafted with bold Avant-Garde visions reminiscent of gowns that were sported in Shakespeare’s plays, The Atelier Couture captivates us with a new bridal take on classic Europeans drama.

Ball gowns adorned with extravagant beading and lacing; the ‘Shakespeare in Love’ collection encapsulates the essence of Shakespeare’s work. Each gown tells its own story through shifting necklines, silhouettes and train lengths. Mostly consisting of over the top, out of this world fluffy ball gown silhouettes, The Atelier Couture’s latest bridal collection looks as if it would be worn by the Queen of England on her wedding day.

The romantic essence of the collection references old-school fairytale silhouettes. The contents of this collection are elaborate and poetic, similar to Shakespeare’s plays. Renowned as one of the greatest writers in the English language, ‘Shakespeare in Love’ lives up to this accolade.

The Atelier Couture 'Shakespeare in Love' collection images via Serena Chang (Coded Agency) for use by 360 Magazine
The Atelier Couture 'Shakespeare in Love' collection images via Serena Chang (Coded Agency) for use by 360 Magazine

Dress Hunt x HOUGHTON Pop-Up

Dress Hunt and HOUGHTON collaborated to bring forth an exclusive bridal pop-up event this season. Dress Hunt is a bridal hub where brides can find a selection of wedding dresses and bridal accessories essential for their big day. Ensuring access to everything that a bride may be in search of for her big day, Dress Hunt sources the finest bridal fashions into one location for a leisurely shopping experience.

Founded by Katharine Polk, the pop-up showcased HOUGHTON Season 2, seven celebrity-inspired looks crafted for seven individual women. With a luxurious reference to celebrity fashion, designs ranged from cocktail dresses to elaborate gowns. The styles were created to reflect that of what the modern woman is in search for.

Coming together to create a hands-on experience for brides in search of their perfect dress, the event turned out to be a smashing success. Aside from HOUGHTON Season 2, other collections were platformed from ASAR By Nikeen Asar, NOVA, Deesigns and more.

Dress Hunt Bridal pop-up collection image via Jules Barker (Coded Agency) for use by 360 Magazine
HOUGHTON Season 2 collection image via Jules Barker (Coded Agency) for use by 360 Magazine
HOUGHTON by Katharine Polk

Sophie Et Voilà SS22 – Cristóbal 

Individualism and philosophy blend together to create the meaning behind Sophie Et Voilà’s 2022 Cristóbal collection. A women-founded and ran company, Sophie Et Voilà prides themselves on their commitment to sustainability. Focused on handcrafting pieces for their clientele, each piece is unique and distinct. The theme of their brand follows that of their new collection, Cristóbal.

Standing alone and not conforming to the modern trends was one of the key elements of the Cristóbal collection for Sophie Et Voilà. Inspired by the ways that we think, the ways that we choose to learn and live past our mistakes throughout life, came Cristóbal. Each piece from the collection takes on their own name, one and only one. With classical structures, sleek lines and advanced styles, Cristóbal embodies potency and independence.

Regarding the collection, they stated, “At Sophie Et Voilà we never wanted to be commercial. We never thought about being others. Being different was never our goal. Doing something different has been the consequence of opting for doing things our own way. In a world where adaptation is everything, being true to oneself is a luxury that very few can afford.”

Sophie Et Voilà 2022 Cristóbal collection via Asia Anderson (Coded Agency) for use by 360 Magazine
The Giovanna
Sophie Et Voilà 2022 Cristóbal collection via Asia Anderson (Coded Agency) for use by 360 Magazine
The Gabriela
dark armor engagement ring photo by Atelier and Renaissance Global Limited for use by 360 Magazine

STAR WARS ENGAGEMENT RINGS

Say ‘I Do’ With STAR WARS™ Fine Jewelry 

Brides can now channel the romance of the galaxy far, far away… Star Wars™ Fine Jewelry debut a collection of engagement rings suited for any couple to celebrate their galactic love. The rings are the newest additions to already existing collections from Star Wars Fine Jewelry, while a collection of wedding bands will soon follow suit. 

The GUARDIANS OF LIGHT Diamond Engagement Rings feature 14k white, rose gold or black rhodium bands and diamond or black diamond center stones. Each ring is designed with the star motif iconic to the Jedi Order™ symbol. Prices from $1,299 to $2,499. 

A JEDI’S MARK Engagement Ring features a 14k white and yellow gold band with a half carat rose cut diamond center stone with a diamond halo. It’s inspired by Luke Skywalker™ and crafted with details from his lightsaber’s hilt design, diamonds extend along the shank and green diopside gemstone sits in the gallery. Priced at $3,499.

The DARK ARMOR Engagement Ring is for the bride who loves the dark side. This black diamond engagement ring is inspired by Darth Vader™. Crafted with details from his lightsaber’s hilt design, this ring features a half carat rose cut black diamond center stone with a white diamond halo and shank. The gallery features a garnet pyramid design inspired by Lord Vader’s powerful armor. Priced at $1,499.

These unique pieces are a perfect way to tell your partner “I love you,” which will sure to evoke the response: “I know.” All available at Star Wars Fine Jewelry

There are seven distinctive fine jewelry collections inspired by Star Wars, so every fan can connect with their favorite character’s journey, from R2-D2™ to the Mandalorian™. Shop assortments that honor the light side or the dark side of the force. All pieces in all seven collections are beautifully crafted in gold or silver with diamonds and gemstones. Star Wars Fine Jewelry is an officially authorized fine jewelry collection crafted by Renaissance Global.

About Renaissance Global Limited: 

Renaissance Global Limited is a highly differentiated luxury lifestyle products company. It is the largest exporter of branded jewelry and supplier of licensed branded jewelry through its licensing agreement to sell “Enchanted Disney Fine Jewelry” and “Heart of Hallmark” jewelry collections. The company has long-standing relationships with marquee global retailers like Amazon, Argos, Helzberg, Malabar Gold, Signet, WalMart, Zales Corp. etc. The Company has successfully expanded its product portfolio, backed by strong design capabilities, offering a wide range of studded jewelry namely Diamond Fashion, Diamond Bridal, Gemstone Jewelry in line with latest fashion trends. The company has diversified operations across key markets in USA, UK & Middle East with its global marketing presence through own subsidiaries and via strategic acquisitions over the years.

Doctor illustration

Dr. Jerome Adams × Purdue

Dr. Jerome Adams, former Indiana state health commissioner and the 20th U.S. surgeon general, will join Purdue University on Friday (Oct. 1) as a Presidential Fellow and the university’s first executive director of health equity initiatives, professor of practice in the departments of Pharmacy Practice and Public Health and a faculty member of the Regenstrief Center for Healthcare Engineering at Purdue.

The appointment was announced Thursday (Sept. 30) by Purdue President Mitch Daniels.

“Dr. Adams represents the highest level of excellence through decades of caring for patients and service to the nation in public health,” Daniels said. “He has consistently demonstrated commitment for health equity prior to, during and subsequent to his time as surgeon general. We are thrilled to have him provide leadership at Purdue and represent Purdue globally in this important strategic area.”

Eric Barker, dean of the Purdue College of Pharmacy, and Marion Underwood, dean of Purdue’s College of Health and Human Sciences, said Adams’ leadership will bolster Purdue’s efforts to be a leader in public health and health equity as he works alongside colleagues across multiple colleges and units at Purdue, around the state of Indiana and beyond to elevate the awareness and impact of Purdue’s science-based public health programs, research and engagement.

“We know there are many societal determinants of health that transcend a person’s biology,” Underwood said. “Our efforts both in terms of urban and rural health can address many of these factors. Culture, family backgrounds, socio-economic status, and education all influence health and wellness. The College of Health and Human Sciences is dedicated to improving the health and well-being of individuals, families and communities. We are eager to work alongside Dr. Adams to expand HHS research and outreach in the areas of public health, HHS Extension and beyond.”

Barker added, “Through the extensive learning, research and engagement missions of our College of Pharmacy and, broadly, across the Purdue system and our extensive networks, we have a chance to really study these issues and continue our vital work on initiatives that will improve the health of populations of our state and our nation.”

Pavlos Vlachos, director of the Regenstrief Center, said he expects Adams to be a catalyst to translate Purdue’s research to the health care systems and communities and to ultimately and positively impact population health.

“Often, some of the best health care technologies, scientific contributions or interventions fail to impact society because they are disconnected from the exact needs of the communities and what is needed for their successful implementation,” Vlachos said.  “Jerome’s long experience and deep understanding of the complex U.S. health care landscape and the current population health challenges will help us best navigate these challenges, and position Purdue as a national and global health care innovation leader.”

Adams, who comes to Purdue after having served as the 20th U.S. surgeon general from September 2017 through January 2021, said he intends to help amplify the efforts of the Purdue Extension program to promote health equity through Indiana and particularly in rural communities, as well as work specifically with the business community to make the case for health equity as workforce and economic issues.

“Purdue is a storied institution that has the legacy, the talent and thanks to President Daniels, the commitment to being a national leader in the promotion of health equity,” Adams said. “Never before in American history has the need been greater or the community been more desirous of such an effort. I’m excited to combine my experiences in public health and public policy with the resources and opportunities afforded by Purdue to help coordinate, amplify and innovate in the health equity space.”

Before his service to the nation, Adams served as Indiana state health commissioner from 2014 through 2017. In that role he oversaw the state’s response to Ebola and Zika, as well as an unprecedented HIV outbreak in southern Indiana and a lead contamination crisis in northern Indiana. Dr. Adams also has served as an associate professor of anesthesia at Eskenazi Health in Indianapolis, where he still sees patients and helps train residents and medical students.

Adams received his Master of Public Health with a focus on chronic disease prevention from the University of California, Berkeley, and his medical doctorate from Indiana University School of Medicine. His postgraduate internship was at St. Vincent’s Hospital in Indianapolis and he completed his anesthesiology residency at the Indiana University Department of Anesthesia in 2006.

illustration by Samantha Miduri for use by 360 magazine

PEOPLE.COM REVEALS LEWIS BRICE’S ENGAGEMENT

During a fishing trip to Alaska, country singer/songwriter Lewis Brice proposed to his girlfriend Denelle Manzer, People.com exclusively reveals. 

“I’ve had the ring for a minute, just waiting for the right time. Then I started thinking Alaska would be a cool place — a really memorable spot. So I booked a trip and a gig to Alaska. I knew Denelle had never been and would be excited to go,” Brice recounts to People.com. “It worked out well, I had a gig and a fishing trip planned at this awesome place I had been before, Lake Creek Lodge. I proposed on the second day of fishing, I don’t think she had a clue!”

Brice adds that he knew of a “spot up the river” with cool rock beds and decided to pop the question there

“That morning I went out with our guide Paul and let him know what I was going to do,” Brice tells People.com. “I told him about the spot I had in mind and he knew exactly where I was talking about. We headed there after fishing and get out of the boat to take a picture. Paul helped me out by recording the whole thing.”

“While standing together on a cool rock bed right beside a running river with beautiful Alaska as the backdrop I proposed, and she said yes!” he adds. “Biggest catch of my life I’d say.”

Brice’s fiancé, Manzer, is part of the inspiration behind Brice’s hit single “It’s You” and starred in the “subtle yet goosebump-inducing music video” (People.com / Tricia Despres) which People.com exclusively premiered in February. The endearing single was co-written by Brice with Ben Simonetti and Niko Moon and co-produced by Lee Brice and Simonetti. The single has been one of Brice’s most successful to date, amassing more than 15 million streams since its release. 

For more information and the latest news on Lewis Brice, follow him on Facebook, Twitter, and Instagram and visit LewisBrice.com.

ABOUT LEWIS BRICE:

Lewis’s debut self-titled EP, produced by himself and his brother Lee Brice, was released via Pump House Music on July 14th, 2017 to glowing reviews, landing at No. 11 on the US iTunes Country chart. Since then, Lewis has been named one of Rolling Stone Country’s “New Country Artists You Need to Know” and Billboard’s “Country Artists to Watch in 2018”. Tracks from the EP were featured on SiriusXM The Highway, CMT Music, and Spotify’s New Boots & Wild Country playlists, and its lead single ‘Best Ex Ever’ reached the Top 40 of MusicRow’s Country Breakout radio chart. The next chapter of Lewis’ music was unveiled with “Blessed” as the first single from his forthcoming second collection of songs and was introduced to the world by a special Thanksgiving acoustic performance premiere with his brother Lee Brice. The single was also recognized internationally when Brice received a British Country Music Award for International Song of the Year. Followed by “It’s You,” a huge streaming success, amassing more than 15 million streams since its release and placement on key playlists including Spotify’s Global Viral, Hot Country, US Viral, Breakout Country and New Boots, Apple Music’s Breaking Country, Pure Country Radio, Pandora’s New Country Radio playlists and many more. Brice’s streaming continues to flourish as his music garners more than 30 million overall streams. With more new music on the horizon, 2021 promises to be the best year yet for Lewis Brice!

Computer Illustration by Heather Skovlund for 360 Magazine

Media’s New Currency

What Marketers Need to Know About Media’s New Currency

Source Digital, a leader in providing innovative video advertising, is helping marketers to stop wasting money

It’s estimated that digital advertising grew 12% over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance key messaging to targeted consumers. Source Digital is leading the way in helping them maximize their revenue with media’s new currency: SAMs or Source Activated Moments. The innovative platform is helping companies stop wasting money and get more out of their video advertising efforts.

“Many marketers are frustrated because they are spending more and more on digital advertising but are not seeing the results they want,” explains Hank Frecon, the chief executive officer of Source Digital. “This is where we come in. We have helped many of these companies gain more control of their digital marketing efforts to get a result that justifies their expenditure. We are here to help to grow their business, and at the same time give consumers what they are looking for in a seamless way.”

Many advertising campaigns are being switched to Source Digital’s patented platform. The new platform gives businesses what they have needed all along, which is a way to offer their products or services to customers that have indicated interest, during videos. Here are five things to know about this new way to reach consumers through digital advertising with SAMs:

  1. New media currency (SAMs) focuses on not disrupting the viewer. People love to watch videos, but they have been turned off by the ads that interrupt what they are watching. Having a platform that will seamlessly allow you to watch a video without ad interruption but still allow the marketer to promote something without stopping their video makes a world of difference.
  2. Many businesses turning to the new media currency are able to greatly increase their revenue, because Source Digital is offering them an entirely new inventory to access to help grow their business.
  3. Rather than traditional advertising working with particular networks, the new method of advertising works across platforms. This makes it easier for marketers to reach more people without having to put in more effort.
  4. The more you know about the audience, the more you can tailor ads to them and improve engagement. The new media advertising platform helps advertisers get more insight into the audience, so they can use that to improve user experience and increase engagement.
  5. The new currency is completely changing how online video advertising is done, and it’s doing so for the better. We all learned a lot from the prior ways that video ads were done, and that information has helped to create a better experience for all moving forward.

“We see the way our platform is helping to transform the efforts put forth by marketing teams,” added Frecon. “We look forward to helping many others get on board. It’s a more efficient way of reaching your audience, increasing profits, and in getting the most from your investment.”

Source Digital’s platform quietly works in the background, gathering important data points about the person, so that it can provide a better user experience and increase engagement. Source Digital has worked with numerous Fortune 500 companies to help create a more engaging and effective video advertising experience. To learn more, visit Source Digital.

About Source Digital, Inc. 

Developed by seasoned technology leaders and inventors, Source Digital delivers a new era of contextual commerce and advertising. Offering the first in-video, contextually driven, frictionless acquisition experience, Source Digital’s technology allows content creators, owners, brands, and retailers to seamlessly engage with viewers across any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while yielding nuanced measurements and substantially increased avenues for monetization.

Online shopping illustration by Heather Skovlund for 360 Magazine

Digital Transformation: ByondXR

Digital Transformation: ByondXR Develops virtual commerce platform used by World-leading Retailers

Web-based Virtual eCommerce: Transforming the Future of Retail

The online shopping landscape is continuously changing, with companies finding new solutions to bring unique experiences to their customers. When the coronavirus pandemic shook the world, brands had to adapt to the virtual landscape, as in-store shopping became nearly impossible quickly. With the fear and apprehension that the pandemic created, naturally, people lost the motivation to shop in-person as much as they used to.

Companies that rely on physical shopping lost their customers and floundered, while companies that already had a significant digital presence increased their business. As businesses struggled to stay afloat, ByondXR, a company specializing in building online virtual storefronts and showrooms, was positioned to assist them in building their digital presence and offering new experiences for customers despite the pandemic.

Industry veterans Noam Levavi and Eran Galil founded ByondXR in 2016, intending to help businesses acclimate themselves to the growing virtual commerce market. Having as much familiarity and expertise with online retail merchandising as they did, after COVID-19 quarantining forced people to isolate themselves and remain in their homes, companies like Lancôme, Target, and P&G turned to ByondXR for their technical know-how.

Their innovative technology caters to wholesale and retail businesses who seek to improve their digital marketing presence. With their team of experts, they truly revolutionize the virtual commerce market by creating the most stunning visual web experiences that significantly improve conversion rates, engagement, and reduced return rates.

The virtual showrooms allow customers to browse through a store as if they were moving through a physical space. Customers can pan around, viewing colorful and appealing displays of items. By simply clicking on an item or display, an information box pops up where the customer can view more info about the product, interact with the product in 3D, or place the product in their physical space using ByondXR AR capabilities. To close the loop, users can click to purchase the products directly.

Using the full 3D store simulation that ByondXR creates for top fashion retailers, the Virtual Merchandising teams invite VM, store managers, and customers to take immersive virtual tours of their digital storefront. Visitors can view and interact with new clothing and merchandise hanging on racks and displayed on tables or mannequins by visualizing the store, its fixtures, and garments.

This kind of experiential retail provides customers with a far more interactive and engaging experience than simply scrolling mindlessly through pages and pages of products on Amazon or any other retail website. Customers can view items and read product descriptions on a company website as much as they like, but online shopping can rarely be as effective as shopping in a real, physical store. These virtual storefronts give customers the feeling of in-person shopping without leaving their homes and risk getting sick.

The broad range of clients that ByondXR has worked with have found that customers are looking for new shopping experiences, different from the ones that they are used to, especially when over-use of traditional digital shopping venues has rendered them mundane and unengaging. Virtual storefronts like those they have built for Lancôme and P&G are only the beginning of ByondXR’s technological revolution.

Take, for example, 3D visualizers that they have created for home decor companies like CaesarStone. In these online stores, customers can view a realistic 3D room like a kitchen or a child’s bedroom. With a click of a button, they can place down a crib or a wardrobe in this 360 environment, viewing the item in a digital space as if it were actually in their home and use AR to visualize the product in their own home. They can change the decorations and furniture’s colors and designs and pan around, viewing the items with the depth and authenticity that they would get from a physical store.

One of the most important parts of buying a piece of furniture is visualizing what it might look like in a customer’s own home, and with technology like this, customers won’t be left scratching their heads in the middle of a store. No more wondering what a product might look like when delivered to the customers’ houses with ByondXR storefronts, and they get what they see.

The public interest in digital shopping has only grown since its inception, and the global pandemic has only sped up the growth of virtual commerce. The boom in digital shopping has led to such revolutionary techniques as ByondXR’s virtual stores and showrooms seem to have ushered in the future of shopping, where people can browse items and walk-through stores without ever leaving their homes.

As the pandemic continues, both in the US and abroad, the apprehension that people feel about shopping in person has only increased. People don’t want to risk getting the virus and then spreading it to their friends and family, and so they have turned to online shopping in droves to fill their needs. Although the most important aspect of retail business is to provide customers with quality products, the aesthetics and the art of the way these products are displayed play a large role in what brands customers decide to shop with.

With this kind of technology becoming more and more popular with companies and with the customers that they serve, the question arises: Will shopping ever return to the way it was before?

The pandemic has certainly altered the world forever, but many have wondered if customers will return to physical stores once they can safely and healthily do so. With specialized technical advancements in the virtual commerce market like those that ByondXR provides their clients with, customers may decide that they don’t have to visit stores in person to get what they need.

In fact, home decor technology of the kind they built for Caesar Stone is often found more useful to customers than shopping for furniture, tiles, or decorations in person. Why go to a physical store if customers can get the same experience by shopping online from the comfort of their homes while losing none of the in-person stores’ appeals?

There is also another angle to it: while utilizing VR, retail brands can improve brand messaging, boost online influence, and create unique touching points with customers, something that regular eComment lacks.

No matter what the future holds for the virtual commerce market, ByondXR and their CEO Noam Levavi have positioned themselves at the forefront of digital shopping innovation, and they are ready to meet the next challenge head-on.

Top TV Social Conversation for 2020

In a year of superlatives – unprecedented, unbelievable, unexpected, one thing that could be counted on was how much more screen time we’d all be adding to our day. Lockdowns and quarantines meant that, film and television viewing saw quite a boost; by the second half of 2020, TV streaming had increased 25%.

Talkwalker Social Content Ratings measured the social conversation around this increase to understand what people were saying about their favorite shows, actors and networks this year according to online engagement numbers through its Top Social TV report.

While 2020 was a year of many challenges, the results from this report will not disappoint TV fans. Top programs saw millions of engagements, with many new series getting just as much buzz as returning hits. From “The Last Dance” to “Dancing With The Stars,” the results show that TV and film provided a welcome respite to audiences (and a nice way to escape the 24-hour news cycle) during a pretty heavy year.

The analysis shows not only which programs people were talking about most in social media, but what they were saying, too. Combined with social listening data, we can see how cultural moments, emotional drivers, and product tie-ins impacted conversations around top series, films, and talent in 2020, according to Talkwalker Social Content Ratings.

“Talkwalker Social Content Ratings’ Top of 2020 lists showcase programming that captures consumer attention and buzz generated across social platforms,” says Sean Casey, Head of Media, Talkwalker. “As consumer behavior evolves and television expands, SCR is able to keep pace with the growing volume of programming, network promotional strategies and dynamic consumer conversation to provide comprehensive social ratings across the television marketplace.”

The full report is available here.  Some highlights include:

Top Primetime & Late Fringe Series

1. The Last Dance                    4.1 million interactions /episode

2. WWE Monday Night Raw   2.15 million

3. American Idol                     1.92 million

Top New Series

1. The Last Dance                    4.1 million interactions/episode

2. The Undoing                       210.3 thousand

3. Celebrity Game Face           203.2 thousand

Top Scripted Series

1. Grey’s Anatomy                  1.12 million interactions/episode

2. Riverdale                             885.6 thousand

3. This is Us                             602.7 thousand

Top Premium Cable Series

1. Insecure (HBO)                                410.4 thousand interactions/episode

2. The Undoing (HBO)                         210.3 thousand

3. Lovecraft Country (HBO)                162.1 thousand

Top Ad-Supported Cable Series

1. The Last Dance                                4.1 million interactions/episode

2. WWE Monday Night Raw               2.15 million

3. WWE NXT                                       790.7 thousand

Top Spanish-Language Prime & Late Fringe Series

1. Tu cara me suena                            172.1 thousand interactions/episode

2. La Voz                                              135.4 thousand

3. Quien es la mascara?                      35.9 thousand

Top Prime Series Talent Overall

1. Katy Perry (American Idol)                          16.3 million owned engagements

2. Sean Hannity (Fox News)                            13.9 million

3. Terry Crews (America’s Got Talent)           7.44 million

Top Spanish-Language Prime Series Talent

1. Ana Brenda Contreras (Tu cara me suena)             573.4 thousand owned engagements

2. Luis Fonsi (La Voz)                                                   536.5 thousand

3. WISIN (La Voz)                                                        472.6 thousand

Top TV Specials

1. 2020 MTV Video Music Awards                              40 million engagements

2. 2020 American Music Awards (ABC)                      33.4 million

3. The 62nd Annual Grammy Awards (CBC)                24.9 million

Top Sports Events

1. Super Bowl (FOX)                           43.9 million interactions

2. NBA Finals (ABC) Oct. 11                27.5 million

3. NBA Basketball (ESPN) Jan. 31       21.9 million

*Total Interactions = Original social media posts across Facebook, Instagram Business/Creator  Accounts, and Twitter related to a linear TV episode and the engagement with that content.

**Owned Engagements = Social media activity generated off of the original posts sent by accounts owned or affiliated with TV programming. Owned engagement for Facebook includes comments, shares, and likes. Owned engagement for Instagram includes comments and likes. Owned engagement for Twitter includes retweets, quotes, replies, and likes.

About Talkwalker

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication effohttp://bit.ly/2KnRvjbrts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels.

Talkwalker’s state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages. Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.