Posts tagged with "Valentines Day"

Bellabeat Ivy

Bellabeat Ivy for Valentine’s Day

In thinking about the perfect Valentine’s Day gift for the special woman in your life, consider combining fashion, fitness, and function with a Bellabeat Ivy. In four different colors with an elegant design, Bellabeat Ivy is leagues above the other health and wellness wearables.

Bellabeat Ivy is designed specifically for the modern woman. It is the ideal gift for a new mom, someone tracking their fertility, a new teen who has just gotten her period and is learning to track her cycle for the first time, and more. For women in the later stages of life and going through menopause, it is an excellent tool to track symptoms and a changing body. There are no other elegant smart bracelets – receive compliments on what looks like an elegant piece of jewelry while its features aid the gym-obsessed, health-conscious woman in your life.

“I feel like the Ivy and having a new workout outfit definitely puts you in the mood to work out for the New Year,” said reality star and founder of Poosh, Kourtney Kardashian.

Kourtney unboxed her Bellabeat Ivy on Youtube, including it in her holiday gift box sent via Poosh to a large list of her closest celebrity friends. She titled it her Feeling Good for the Holidays gift box and the Bellabeat Ivy was front and center. The product could also be seen posted on Kim and Khloe Kardashian’s Instagrams as well, plus on close friend Gabrielle Union’s as she thanked Kourtney. Move over Pete Davidson…wink. Olivia Culpo and Addison Rae are just a few of the many more who have been flocking to the Ivy and sharing it. They understand that this is one tiny tracker with a big understanding of women’s health and women’s health needs & goals.

The unique features combined with the sleek design make Bellabeat Ivy one of a kind; read on to see its unique capabilities highlighted below.

Elegantly Designed

Among health and fitness trackers, Ivy stands out with a fashionable, edgy look that can match any style. With no display, Ivy’s non-intrusive design keeps your data private and visible only when you sync it with the Bellabeat app.

Know Your Readiness Score Each Day For 2022

Are you all set to go out and smash your goals, or do you need to slow down and shorten your to-do list? Ivy will tell you. Imagine replacing your hectic morning with a new, data-powered ritual that helps you plan the day in total sync with your body. While you sleep at night and your body is in its calmest state, Ivy measures your resting heart rate, respiratory rate, and cardiac coherence.

Why those parameters? Because they reveal your bio-response to recent activities, stress, and emotions. In the morning, when synced with the Bellabeat app, Ivy calculates your readiness score – how ready you are for the day on a scale from 0 to 100.

Your Self-Care Amplified

How you spend your day matters. Ivy monitors your activity, sleep, meditation, menstrual cycle, and hydration log and compares it to standards that are measured on women like you!

At the end of the day, your lifestyle data is processed into your wellness score, showing how well you are taking care of yourself. The more you drink water, exercise, or meditate, the higher the score. Ivy is the wellness assistant that cheers for you and motivates you to do your best.

Track your heart rate 24/7

Discover your stress response and reach your goals in the number of steps, active minutes, and calories burnt. Ivy monitors your heart rate (HR) and activities to help you make healthier choices.

  • Active Heart Rate
  • Steps
  • Active Minutes
  • Calorie Burn

Fast Charging

The Ivy recharges in 90 mins and lasts up to 8 days. In the world of wearables, Ivy’s battery life exceeds all screen-based trackers by ten times! Its battery also lives two times longer compared to other no-display trackers.

Unmatched Cycle Tracking 

How much do you know about the ‘fifth vital sign’? Ivy helps you to sync with your body and discover its natural wisdom by correlating your biometric and lifestyle data to the four phases of the menstrual cycle. Ivy helps you tune into your body’s rhythm and track your period, ovulation, pregnancy, or birth control. Monitor your changes in the menstrual cycle, log symptoms, and even predict issues before they appear.

The Ivy is truly terrific for new moms, women working to get a handle on postpartum symptoms as well as women who need a better handle on recurring symptoms during each menstrual cycle and reproductive health.

It Comes With “The Coach”

With Ivy, women automatically receive a complimentary Coach Premium membership that works as your guide, based on expert support and Bellabeat’s medical board standing behind all the content in the app, developed in sync with women’s cycles in mind. The Coach incorporates the woman’s monthly cycle as an umbrella for its insights and Coach recommendations closely track the period cycle to provide personalized holistic wellness content. This means that there is finally a Coach that can suggest to women what to eat, exercise, or what meditation to practice for each stage of our cycle.

The App Provides over 30 Sleep Meditations

Sleep meditations are the most common remedy for sleep problems. They help your body transition to sleep easier and raise your chances of entering the deep sleep stage. In the Bellabeat app, you can find more than 30 sleep meditations that can help you relax and unwind. Each meditation tracks within your connected Ivy and will tell you daily how well you are doing with stress levels and more.

The Bellabeat Ivy retails for $249 and can be purchased here.

love illustration by Sara Davidson for 360 Magazine

The Love Guide

With winter arriving and Valentine’s Day coming, it’s time to start thinking about what to get that special someone. Finding the perfect gift can be difficult, and for the person you love most you certainly don’t want to get anything that’s not the best. A box of chocolates and flowers may be fine, but it’s much better to get something more original to show them you care.

360 has compiled a list of the best things to buy for your significant other.  

Stone+Lain 

Beautify a table and enhance every culinary experience, one plate, one bowl, one dish at a time. More than just dishware, Stone+Lain craft experiences out of porcelain, china, and stone. Their plates and bowls come in a variety of colors, designs, and sizes as they are all about offering high-quality tableware that’s also highly affordable. Stone+Lain believes that a formal or casual table moment should be priceless, not pricey. From dreamy, marbled designs to sleek minimalist motifs, Stone+Lain appeals to all personal preferences with a vast array of unique and eye-catching settings. Porcelain, stoneware, bone china… they are the destination for tableware.

Stone+Lain via ChicExecs Brand Strategy for use by 360 Magazine

Kidrobot × The Andy Warhol Foundation

The newest collaboration from Kidrobot and The Andy Warhol Foundation for the Visual Arts is launching on Kidrobot.com and in select museum stores. Andy Warhol Pop Art Collection One, a curated box containing apparel and limited-edition collectible tributes to the ground-breaking artist’s work, is strictly limited to 1,000 pieces worldwide.

Andy Warhol Pop Art Collection Dunny Box One includes:

  • Limited edition Andy Warhol “Self Portrait” short-sleeve t-shirt with printed signature sleeve (available in sizes S-XXL)
  • 1 x mystery “Many Faces of Andy Warhol” 3-inch blind box figure
  • Andy Warhol “X-Ray Banana” 5″ Dunny
  • Two collectible Warhol rubber magnets measuring 3 inches each
  • Andy Warhol “15 Minutes” metal pin measuring 1.5 inches

The collection comes packaged in a Kidrobot x Andy Warhol box. Each box is limited to 1,000 worldwide and is only available on Kidrobot.com and museum stores.

Check out the entire Kidrobot x Andy Warhol line HERE.

Andy Warhol x Kidrobot via Kidrobot for use by 360 Magazine

G-Shock Burning Red Series

Casio’s latest additions to its G-SHOCK MOVE lineup, the Burning Red Series, are perfect for a significant other. The new collection brings a striking red colorway to two of the brand’s most popular fitness models, the GBA900 and GBD200, which provide technical features to take your training to the next level. 

Offering both function and style, the new GBA900RD-4A and GBD200RD-4 are built with the absolute toughness G-SHOCK models are known for, as well as the tools to provide users with customized technology to support a variety of workouts. This includes features like Bluetooth® functionality that enables users to measure running distance, speed, pace, calorie consumption, and more. Additional features include a step tracker, a graphical display of workout intensity, and an achievement graph to show progression towards individualized goals.

In addition, both models boast a built-in accelerometer, which can automatically record daily movements when paired with the G-SHOCK MOVE app. The innovative measurement function can log mileage, speed/pace, and calories burned, making sure users stay on track with their fitness goals for the new year.

The GBD200RD-4 also features a High Contrast MIP display, a slim profile, and a bold, red urethane band with multiple band holes to improve air exchange and provide enhanced comfort and moisture control, as well as ensuring a precise fit while on the move.

The GBA900RD-4A boasts a classic G-SHOCK shape along with a large LCD display, which provides the user with increased visibility of the multi-functional analog-digital display. Similar to the GBD200, the watch’s lugs have ventilation parts to improve air exchange and moisture-wicking, while the red urethane band features multiple band holes, allowing for precise length adjustments and maximum comfort while the wearer is on the move.

The new timepieces also come equipped with G-SHOCK technology including:

  • Shock Resistance
  • 200M Water Resistance
  • 2 Year Battery Life
  • LED (Super LED)
  • Full Auto Calendar
  • World Time (GBD200 only)
  • Dual Time (GBA900 only)
  • 12/24 Hour Time Formats

The GBA900RD-4A will retail for $130 and the GBD200RD-4 will retail for $150. Both models will be available for purchase beginning this January at select G-SHOCK retailers, the G-SHOCK Soho Store, and HERE.

Casio via G-Shock Watches for use by 360 Magazine

A Hat or Jersey from Lids at American Dream

Leading sports retailer Lids has opened its first-ever store at American Dream, the unrivaled entertainment/retail center located minutes from New York City in East Rutherford, NJ. The new, 7,000 sq ft store at American Dream will be the first East Coast Flagship location for Lids and its largest store to date.

The new location will feature Lids’ signature assortment of vast headwear, apparel, jerseys, and novelty items for men, women, and kids. Product will include options from major North American leagues including MLB, NFL, NHL, and NBA, among others, as well as from go-to brands including Adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more. With over 2,000 unique headwear selections and over 600 different jersey styles to choose from, this Lids store will have the largest selection of hats and jerseys in the U.S. 

“We’re thrilled to kick off the new year strong with the opening of Lids’ debut East Coast Flagship Store at the iconic American Dream,” said Lawrence Berger: partner and chairman of FanzzLids Holdings. “Our largest Lids store to date will offer our shoppers the largest selection of headwear and jerseys anywhere in the U.S. with the vast team and product assortment our customers know to expect from us. We’re looking forward to locals and shoppers visiting from afar enjoying this top-of-the-line shopping experience.” 

This flagship store will also feature an expanded customization section and offer on-site customization of hats, jerseys, t-shirts, and more at Lids’ signature Custom Zone. Additional features and experiential components will be added to the Lids store in the weeks to follow, including a jumbotron above the Custom Zone, located in the center of the store to replicate the look and feel of an in-game experience.

Lids via Berk Communications for use by 360 Magazine

Maestro Moon Phase Watch

The Maestro Moon Phase gives a new meaning to space & time. A moon phase aperture at six o’clock adds an element of otherworldly romance to this classic watch. Moon phase displays were common on clocks & pocket watches dating back to the renaissance period. Combining art & science, this feature demonstrates watchmaking technical mastery. Moon phase watches show the various phases of the moon, which has always provided time with an orientation. The moon was the first method of telling the passing of months.

A “moon phase” is the lighted area of the moon that is visible as it travels around the earth. Its journey is exactly 29 days, 12 hours, 44 minutes & 2.9 seconds.

To set your maestro moon phase watch, you must determine the date of the last full moon in the lunar cycle. Once you have the number of days, pull out the crown and twist counterclockwise. Turn once for each day elapsed.

While this measurement of time may be antiquated; it still represents historical craftsmanship & gives this maestro model a whimsical vintage appeal. The combined open balance wheel on this maestro watch reveals the “heart of the movement”. It is just a glimpse into the precision, quality, and technical assembly inside the refined design of a 39.5mm case.

Watch Illustration by Mina Tocalini for use by 360 Magazine

NOIRANCA’s Black Salon

NOIRANCA, the 360-degree, full-on sustainability accessories brand has just launched a new campaign celebrating African American culture through the prism of the unique characteristics of black hair.

With stunning imagery that highlights individual artistic expression and empowerment NOIRANCA‘s latest campaign looks at hair’s power to make a strong political statement.

“Black hair is liberation, a statement, an aesthetic of self.”  

NOIRANCA bag via Vaughn Lowery for use by 360 Magazine

Flora Hemp Spirits

Mix it up with the world’s first cannabinoid alcohol alternatives. A bright botanical flavor profile makes Flora the perfect substitute for alcohol and provides users with the relaxing, therapeutic effects of cannabinoids. Essentially, they provide similar effects of alcohol without its many health problems, including hangovers. It’s time to normalize social cannabinoid consumption and start drinking differently! Check out Flora’s Instagram and Facebook.

Flora Hemp Spirits via Vaughn Lowery for use by 360 Magazine

Fresh Peaches

Be prepared when nature strikes with Fresh Peaches

Fresh Peaches Toilet Paper Gel provides an upgraded wiping experience that also solves common toilet paper frustrations. This wet wipe alternative moisturizes dry toilet paper which eliminates friction so that your rear receives a soothing wipe for a superior clean.

Unlike foam or water-based wet wipe alternative products, this specially formulated gel eliminates friction without breaking toilet paper down so there’s no piling or tearing as you wipe!  

Fresh Peaches can also be used as feminine hygiene wipes and baby wipes, made from restorative ingredients like witch hazel, vitamin B, and green tea. 

  • Includes a 5oz bottle for use at home and a 20ml Pocket bottle for on the go 
  • Clinically tested. Hypoallergenic, non-irritating, and safe for sensitive skin
  • No fragrances, dyes, or additives

Their products are made with 98% natural ingredients and are flushable and biodegradable, so you can trust the flush.

Fresh Peaches via Vaughn Lowery and Everything Branding for use by 360 Magazine

ADAMVS Wines

ADAMVS offers three extraordinary reds to pair with any meal or for a special gift—the 2016 TERES ($135), 2016 QUINTVS ($220), and 2016 ADAMVS ($375). ADAMVS is also offering virtual Valentine’s tastings throughout the month of February as a way to connect consumers with the winery.

Alternatively, for those visiting the wine country during the Valentine’s Day weekend or the month of February, ADAMVS is offering a guest experience that is as special as its wines and takes place in either the stunning Cypress House Tasting Room or the adjacent Wine Library.  The Cypress House is an open glass room surrounded by a freestanding log wall sculpture, a light-filtering device that frames views of the forested site.  The Wine Library is a 12-inch solid wall cast concrete structure that revived a historical agricultural building. 

The ADAMVS tasting experience also includes an extraordinary cheese and charcuterie board prepared by the Estate Culinary Director.  A tour of the vineyard, meet and greets with the farm animals, and several other vineyard surprises are also included. 

The tasting fee is $125 per person.

glass of wine via Mina Tocalini for use by 360 Magazine

Hopping Ghosts Figurine

Osaka Popstar presents “Hopping Ghosts” the new Ltd Ed. 8″ vinyl figure that comes complete with its own punk-rock theme song!

Chinese vampire mythology takes a spin through the mind of Osaka Popstar creator/frontman John Cafiero-who designed the figure and penned the accompanying single.

Each figure is 8-inches tall, with a removable scroll spell accessory, and comes packaged in a full-color art box with a free download card for the new single “Hopping Ghosts” by Osaka Popstar. The single features John Cafiero (vocals) backed by a lineup featuring Dennis Diken (The Smithereens) Drums, Sal Maida (Cracker, Milk & Cookies, Roxy Music) Bass, and Dean Rispler (The Dictators NYC, Voluptuous Horror of Karen Black) Guitar. Download also includes an alternate “animated instrumental” version (as heard in the animated promo for the new figure line).

What exactly is a Hopping Ghost? Known as Jiangshi in Chinese folklore and kyonshī in Japan, hopping ghosts or hopping vampires are basically a breed of zombie; reanimated corpses dressed in traditional garments from the Qing Dynasty. Rigor mortis has set in so they can only move around by hopping with their arms outstretched! They can’t see using traditional vision. Instead, they sense living creatures by their breath and seek to absorb the life force of the living. They can be stopped with a scroll to the forehead containing a spell written in a mix of ink and blood and led by Taoist priests using bells.

  • produced by Osaka Popstar
  • 8 inches tall
  • vinyl
  • window boxed
Hopping Ghost via Tenacious Toys for use by 360 Magazine

Reebok Solution Mid

New for 2022, Reebok have debuted “Solution Mid” ($80), a streamlined basketball sneaker inspired by Allen Iverson‘s iconic Question Mid. Offered in three narrative SKU’s (GY0930, GY0931, GY0933), the shoe is available now in adult unisex sizing from DSW, Famous Footwear, and other select retailers, and will release on their website in March.

Issued for the prolific point guard at the dawn of his ’96 rookie season, Iverson’s signature Question Mid is recognized as one of the most important basketball sneakers in modern history.

A sleek, lightweight interpretation, the new “Solution Mid” brings together Reebok hoops heritage, Iverson DNA and contemporary design, resulting in a unique model that’s fitting both on court and off.

Initial colorway offerings include:

  • White/Red (GY0930): Inspired by the OG red-toe Question issued for Iverson’s ’96 rookie premiere–his first signature shoe.
  • Black/White (GY0931): Rewinds to fall ’20 and the coveted “OG Meets OG” Question Mid.
  • Black/Black (GY0933): Understated, stealth execution.

Key features include an OG-inspired ghillie lacing system, a mesh upper underlay and tongue, synthetic leather upper overlays and toe box, a translucent outsole, and an Iverson graphic sockliner.

Reebok Solution Mid via Reebok for use by 360 Magazine

ChopBox

Do you have lofty goals of eating healthier in the New Year? Maybe your goals are to be more sustainable and thoughtful about where your food comes from? Upgrade your meat selection with high-quality, high protein options from ChopBox

Their hand-picked meats are always delivered fresh, never frozen, directly to your door. Each premium cut is sourced from farms that value sustainable practices for rich flavor, remarkable tenderness, and a higher protein and vitamin content than your usual supermarket fare.

Choose from your favorite everyday staples to special occasion cuts:

  • Steakhouse Sliders
  • Center Cut Filet Mignon
  • Duroc Boneless Pork Loin Chop
  • Faroe Island Salmon
  • Prime Rib Roast
  • Murray’s Boneless Skinless Chicken Breasts
  • And so much more!

ChopBox also offers numerous sauces, spices, and cheeses so you can complete your feast or set the stage for your next big event.

Chopbox via Everything Branding for use by 360 Magazine

PatPat.com

What do you do when love is in the air, but wintery hues are still taking up space in their closet? Add a splash of red, a hint of pink, and a whole lot of hearts with the help of PatPat.com!

Whether you like to match for family photos or are looking for an affordable way to keep those quickly growing toddlers clothed, at PatPat.com you can discover the latest trends and comfort fabrics at unbeatable prices. 

For Babies:

  • Ribbed Heart Allover Long-Sleeve Romper – Dainty and sweet, this onesie is hard to resist when paired with your little one.
  • Baby Boy Red Love Heart Raglan Jumpsuit – Savor the time you have to make your wardrobe choices with this adorable classic.

For Big Kids:

  • Pretty Heart Decor Chiffon T-Shirt – One part princess and one part pink, what’s not to like?

Coordinated Family Looks:

  • Family Matching Red Ruched Long-sleeve Belted Dresses and Colorblock Sweatshirts Sets- Wear your heart on your sleeve with this adorable family matching set.
PatPat.com Clothing via Vaughn Lowery for use by 360 Magazine

See your partner clearer this Valentine’s Day with glasses from Eyeleos and show them how much they mean to you with a stylish pair of sunnies, blue light glasses, or prescription frames!

This fun and fashionable brand will give your partner the opportunity to see you in a new perspective–aka the best spouse ever!

Eyeleos is the newest eyewear brand on the market giving back to charities across the country with every purchase made. Offering customizable designs for men and women in a wide range of colors and designs!

Check out some fun options for a unique gift for your husband, wife, or partner for this Valentine’s Day to have them realize how amazing you are!

Snow Teeth Whitener

Sometimes, even when brushing your teeth twice a day, you can still end up with slightly yellowed teeth. This is natural for many individuals and can even be related to genetics. Nevertheless, they don’t make for great Instagram selfies. Snow has developed a way for your teeth to be whiter than ever with their teeth whitening kit. And now, it’s completely wireless, so you don’t have to worry about keeping your head near a charger just to have a whiter smile. You will see results after just one use!

Les Deux No. 1

Les Deux No. 1 is the perfect perfume for your significant other. It contains hints of jasmine, incense, cardamom, vetiver, tobacco leaf, Brazilian rosewood, and cedarwood, making it perfect for all genders. It’s also subtle, perfect for all occasions, and is built to last throughout the day. Be sure to check it out. 

Big Shake’s

Nashville hot chicken that causes a buzz from coast to coast is what Big Shake’s is all about. Until recently, however, those being able to enjoy the food were limited to people in the Nashville, Tenn., area. That’s all changed now that the chain is offering nationwide shipping of its famous hot chicken, as well as a line of its other popular products. Within two days from placing the order, dinner can be on the table no matter where you live around the country.

“We had such a demand for our food around the country that we had to perfect a way to get it to people no matter where they live,” explains Shawn Davis, otherwise known as Chef Big Shake, owner of Big Shake’s restaurants. “Now we offer nationwide shipping, giving people the opportunity to serve up some Big Shake’s for dinner, whether they are in Nashville, Seattle, or Miami. We have you covered.”

The Chef Big Shake team perfected the process of offering nationwide shipping of its food. Each order is cooked and bagged perfectly and arrives with reheating instructions so that people can get the tasty meal on the table with ease. Big Shake’s also offers a 10% discount for all first orders when signing up for emails.

Some of the options people can order include:

  • Nashville hot chicken dinner–Includes 16 pieces of mixed white and dark chicken, two pounds of mac and cheese, two pounds of white beans, and one package of cornbread. 
  • Jumbo tenders–Includes 12-24 jumbo tenders and cornbread.
  • Big Shake’s hot mess chicken sandwich–Comes with six buns, chicken breast, fixings, coleslaw, and ghost pepper mayo.
  • Crispy crunchy breaded hot wings–Order 50 or 100 wings, served with choice of ranch or bleu cheese.
  • Big Shake’s world-famous hot chicken and waffles–Includes 12 jumbo tenders, 6 waffles, butter, and syrup.
  • Chicken dinner pack–Includes 12 jumbo chicken tenders, two pounds of mac and cheese, two pounds of white beans, and one pack of cornbread.

With Valentine’s Day right around the corner, it’s time to get that last-minute shopping complete, and Blundstone has something for everyone on your list. If you’re in the NYC area, the Blundstone Pop-Up Shop located in SoHo at 250 Lafayette Street, has endless pairs of boots that are as comfortable as they are stylish. With a wide range of colors, styles, and prices, there’s a pair perfect for your loved ones. Skip shipping delays and shop in-store for Australia’s most beloved boot brand. However, they can also be purchased HERE and HERE. Depicted below is style 992.

Raymond Weil Noemia Collection

The Noemia ladies watch is a new watch for women, and a perfect gift for your wife or girlfriend. It has a perfectly contoured stainless steel bracelet with satin-finish links. The watch face is constructed of an exquisite quartz interior and (depending on the model) contains 11 diamonds on the indices, and 36 on the case. The name came from the granddaughter of Raymond Weil. It is available in a 32-millimeter case.

Allison Christensen illustrates a watch for 360 Magazine
vegetables by Nicole salazar for 360 magazine

Show your heart some love on more than just Valentine’s Day 

By Nutrition Myth Buster Jonny Bowden, Ph.D., CNS

Experts aren’t sure why people are more likely to have a heart attack during the winter than any other time of year. If Valentine’s Day and Heart Health Month are inspiring you to take better care of your ticker, here’s big news. 

A 12-month human clinical study involving 577 participants conducted in Malaysia reveals we aren’t doing our hearts any favors by eating a high-carb diet. Researchers looked at different patterns of eating, from high-fat to low-fat, high-carb to low-carb, and measured the effect each way of eating had on the risk for heart disease. Turns out, fat intake didn’t move the risk needle one way or the other. The higher carb diets, on the other hand, were associated with greater cardiovascular ris. 

I wasn’t the least surprised by this study’s findings! I’ve been saying for years that fat has been wrongly demonized. If anything, it’s sugar – not fat – that’s causing us to go off the metabolic rails. In this study, low-carb diets performed considerably better than high-carb diets.

The study found that healthy adults who ate higher proportions of carbohydrates (compared with the amount of proteins or fat they consumed) tended to develop several elevated risk factors for cardiovascular disease including high blood pressure and more plaque-promoting small LDL cholesterol particles. Higher proportions of dietary fat intake were not associated with elevating these risk factors.

A hormone called insulin – and a condition called insulin resistance – are at the core of pre-diabetes, and are turning out to be early warning signs for heart disease. And the results of this study showed that insulin measures were considerably better when people ate diets with a lower amount of carbs, and that was true regardless of the amount of fat consumed. 

It’s insulin resistance, not cholesterol, that is the root cause of heart disease and, according to other research, probably many other chronic underlying conditions plaguing our world. 

The good news is that insulin resistance is treatable, preventable and mostly reversible by diet alone. It’s time we get off the toxic diets that are causing this condition in the first place! It’s time we understand that saturated fat and cholesterol are not the problems. When you remove that outdated thinking, the current dietary guidelines collapse like a house of cards. 

What’s good for the heart is good for the brain, and vice versa. I haven’t found one exception to that case. The right diet for the heart looks exactly like the right diet for the brain. And sadly, the  diet we SHOULD be eating is exactly the opposite of the diet we’ve been told is heart-healthy. 

Easy, no-fail heart-healthy eating changes

Most attempts to eat healthier fail quickly because the changes are too big and unmanageable. Instead of trying to completely overhaul your diet, start by making a few small changes. Here are a few simple suggestions that may have a healthy impact on your heart: 

First, remove these items from your kitchen: 

  • Corn oil and canola oil. These seed oils are filled with omega-6 which is very pro-inflammatory. 
  • Sugar. Let’s be realistic. I know you’re probably not going to give up your favorite sweets entirely. But be kind to your heart by restricting those goodies to just a few days a month.
  • Canned soups, salad dressings and pasta sauces. These are often loaded with hidden sugars and a ton of sodium. Instead of relying on these cooking shortcuts, do an internet search for simple recipes you can make from scratch.  
  • White flour and white rice. These are heavily processed and raise your blood sugar almost as much as pure sugar. And – don’t shoot the messenger – products made with ‘whole grains” don’t do much better. Whole grains still raise blood sugar, and still contain gluten, so they may not be the solution for everyone. 

Then, add these items to your fridge and pantry: 

  • Palm oil. You can find this online and in specialty markets. Millions of people around the world use it as their everyday cooking oil. Malaysian certified sustainable palm oil is rich in nutrients such as brain- and heart-healthy vitamin E tocotrienols. 
  • Butter. This was never bad to begin with! It was banished from our tables because of our ill-advised fear of saturated fats. So we replaced it with something much worse!
  • Stevia and monk fruit. These are natural sweeteners that have no effect on your blood sugar.” 
  • Nuts: People who eat more nuts have lower BMIs. Their diets are higher in magnesium, higher in fiber, higher in poly- and monounsaturated fats, all of which can have a profound effect on your health. But nuts are also easy to overeat and contribute to weight gain, so just be careful about the amount you consume.
  • Egg yolks: What a relief that you don’t have to suffer through one more tasteless egg white omelet! The advice to eat egg white omelets is way past its expiration date! 
  • Dark chocolate (minimum 60% cocoa on the label): Chocolate contains cocoa flavanols; beneficial plant-based phytonutrients that support cardiovascular health.
  • Grass-fed beef. Grass-fed beef contains anti-inflammatory omega-3 fatty acids and less inflammatory omega-6s. It’s also free of hormones, a very big plus indeed. If you follow this suggestion, you’ll never have to worry about how much marbling is in your steak, or if your hamburger is 70/30 instead of 90/10 or 80/20. It won’t matter. 
  • Dark meat poultry: The USDA data shows that there are mere milligrams of differences in the nutritional content of white and dark meat. 

Here’s more advice: Stick with the basics. I’ve always said that the only rule you really need to follow in nutrition is to eat real food, food your great-grandmother would have recognized as food. Eat from what I call the “Jonny Bowden Four Food Groups”: food you could hunt, fish, gather or pluck. Stay away from overly processed and get back to basics. 

That doesn’t mean you can never snack. Get organic (non-GMO) popcorn with minimal chemical processing. Get away from that chemical soup called “butter flavoring” and look for a microwave popcorn that contains palm oil, because palm oil doesn’t burn easily so your popcorn will taste better.  

This year, you can finally make commitments to a heart-healthy diet that are easy to achieve. These tips will help you take better care of your heart throughout the winter and may become heart-healthy habits you’ll want to follow all year long.  

Biography: Jonny Bowden, PhD, CNS

Jonny Bowden, PhD, CNS, (aka “The Nutrition Myth Buster”) is a nationally known expert on weight loss, nutrition and health, and the best-selling author of 15 books on health. Dr. Jonny — a former professional pianist and conductor — earned six certifications in personal training and fitness, has a Master’s degree in psychology, a PhD in holistic nutrition and is board certified by the American College of Nutrition. He has written, contributed to or consulted on hundreds of articles in publications as diverse as the New York Times, People, Us, O the Oprah Magazine, In Style, Vanity Fair Online, People, GQ, Forbes Online, Clean Eating, the Huffington Post and countless others.

He is the best-selling author of 15 books, including “Living Low Carb”, “The 150 Healthiest Foods on Earth” and his latest, the revised and expanded version of “The Great Cholesterol Myth” (2020). 

Valentine Image by Kaelen Felix for 360 Magazine

2021 Valentine’s Day Drink List

Valentine’s Day is always a day full of romance, love and of course, alcohol. 360 Magazine has curated a list of the most divine drinks for this season of intimacy. Making these drinks for a loved one is a sure way to show your adoration.

D’USSE Between the Sheets

Glassware: Coupe

Ingredients:

  • 1 ½ parts D’USSE VSOP Cognac
  • 1 part Bacardi Superior Rum
  • 1 part Orange Curacao
  • ½ part fresh lemon juice

Garnish: Lemon Twist

Method: Add all ingredients into a shaker with ice. Shake until chilled. Strain into a chilled coupe glass

Between the Sheets for 360 Magazine

Sandra Guibord’s Wine Picks 

Sandra Guibord, Founder of Sandra’s Wine Life, has affordable and approachable wine recommendations for you to consider this Valentine’s (or Galentine’s) Day.

Sandra’s Top Bottle Recommendations for this Day of Love:

Red Wine, 360 MAGAZINE

Elysian Brewing’s Fuzzduster

Made by combining two of the company’s most popular beers – Space Dust IPA and Superfuzz Pale Ale – Fuzzduster is the love child of the two, boasting bright and bitter notes that complement one another nicely and bring out each other’s best qualities. 

Fuzzduster can be whipped up in a matter of seconds and is the perfect concoction to create with your significant other (or by yourself, more power to you!) before sitting down for Valentine’s Day festivities at home. All you have to do is combine half a glass of Space Dust and half a glass of Superfuzz with one another, sip and enjoy!

Elysian is also hosting a sweepstake throughout the month of February, where one lucky winner will win a $2,000 Airbnb gift card – to enter, just text “FUZZDUSTER” to 78896 between 2/1 and 2/28. 

Elysian Fuzzduster

 

Cavit Collection Wines

Cavit Sweet Red: A new, lusciously sweet red wine cultivated in vineyards in Vallagrina and Veneto with pronounced cherry and raspberry notes. This delectable beverage pairs well with red meat dishes and are excellent with spicy foods, along with grilled meats and vegetables. The wine has an ABV of 10.5% and is available in 750ml and 1.5l.

Cavit Rosé: It’s never too early for Rose season…especially during a global pandemic. Cavit’s Rosé features beautiful aromas of fresh strawberry and cherries and comes from a blend of native Trentino red grapes. The wine is best served with fish dishes and white meat.

Cavit Moscato: This sweet wine features delicious notes of apricot, white peach and sage, a true Italian gem. Cavit’s Moscato is best served with flavorful appetizers, cheeses, spicy dishes, and fruit and chocolate. The wine has an ABV of 7.5% and is available in 750ml and 1.5l.

Winter Moscato Cocktail (Source: Cavit Collection Wines and Honest Cooking)

  • INGREDIENTS
    • 2 parts Moscato wine
    • 1 part cranberry juice
    • 1 part ginger beer/ale
    • sugared cranberries
  • DIRECTIONS
    • Shake wine and juice together with ice, strain into glass (no glass preference from client) and top with ginger beer/ale.
    • Garnish with a toothpick of sugared cranberries.

CavitMoscatoRecipe.jpg

LongdistanceRelationship by Rita Azar for 360 Magazine

Catfishing During COVID

new study expects there to be an unprecedented rise in online romance scams this Valentine’s Day, with scammers praying on lonely and isolated people during the pandemic.

Americans lost $201 million to romance scams in 2019, more than any other type of scam. Virginia had the eighth most victims in the nation.  

When the FTC releases the final totals for 2020, they are likely to increase in correlation with surging dating app usage due to more Americans turning online for human connection.

Bumble saw an 84% increase in video calls and Match Group, which owns 60% of the market including Tinder, saw subscriptions increase by 15%.

SocialCatfish.com released a study, Catfishing: A Growing Epidemic During COVID-19, using the most recent data from the FBI’s Internet Crime Complaint Center. It also includes an exclusive seven-minute video interview with a Nigerian scammer, and a 20-page leaked playbook.

The study warns of 5 tactics scammers are using:    

1.     Cannot Meet Because of COVID: The hallmark of a catfish scammer is to come up with excuses of why they cannot meet, such as pretending to be in the military overseas. The pandemic gives them a built-in excuse not to meet.  Be careful.

2.     Will Not Video Chat: The oldest excuse in the book… they cannot video chat with you because their video camera is supposedly “broken”, or they do not have the best access to Wi-Fi. These are red flags.

3.     They Ask You for Money: Once they form an emotional connection with lonely victims, they ask for money. During COVID-19, scammers have begun saying they are sick and need help with treatment, or are low on food, water, and other supplies.

4.     Poor Grammar: If the person claims to be American but has terrible grammar, they may be a scammer.

5.     Confesses Love Quickly: If you are stuck in your house with limited contact with your loved ones, then someone else’s sweet words can win you over. Scammers know that the sooner they win your trust, the sooner they can drain your bank account. Beware of someone who is moving too fast.

5 Ways to Avoid Becoming a Victim:  

1.     Never Give Money: Do not give anyone you meet online money, no matter the reason.

2.     Meet or Video Chat: Do not form a relationship with someone who will not video chat with you or meet you in person. 

3.     Do Not Give Personal Information:  Scammers can use basic information to commit identity fraud, get access to your banks and steal your money.

4.     Conduct Thorough Background Checks: Do not take someone’s word for it.  Use reverse look-up sites to verify information, images, email addresses, phone numbers and online profiles.

5.     Take Things Slow: If you like someone online, do not let them rush you. Nigerian romance scammers will be pushy about falling in love right away. If that is the case, know something is not right.  

Wine art graphic via Allison Christensen for use by 360 Magazine

QxA Sandra Guibord

How Sandra Guibord Pivoted to Success During the Pandemic& Sandra’s Wine Life’s Valentine’s Day Wine Recommendations

What was your career like pre-pandemic?

For the past 20 years, I have been a wine educator as CEO & Founder of Sandra’s Wine Life. The in-person education aspect of my business involved leading wine seminars for large corporates, entertaining large groups of high-net-worth clientele for private banks, accounting firms, technology firms, and non-profits.

What changed about your business when the pandemic hit?

In Spring, 2020 when all my in-person presentations were canceled, I knew I had to transition to virtual events. All of my corporate clients now needed an intimate connection platform with which to reach their customers. I create Sandra’s Wine Life’s Virtual Wine Seminars to entertain small groups of advisers and their select clients.

What inspired you to make this change rather than just take a few months off?

On a Zoom call with my ski friends, we were commiserating over cocktails about our beloved ski season being cut short from the pandemic. Zoom was new to me, but it was such an easy platform to use and I realized how easy it could be to connect with people all over the world. Right away I knew that it was the path I needed to take to jumpstart my company.

How is business going?

The wine seminars have been an extreme success. I am conducting presentations at least three nights a week all year long – and I’ve had some re-bookings already from clients I just gave seminars for in September as their clients have been very responsive. Seeing the great excitement generated from these seminars is incredibly rewarding.

What are your “5 things I wish someone told me before I started leading my organization” and why? Please share a story or example for each.

My service is more valuable than I realize.

When I started Sandra’s Wine Life, I viewed my service as simply entertainment. I have grown to realize that my services are quite valuable as a business generation tool for my clients, particularly in these pandemic times. My virtual seminars are an opportunity for agents to reach out and effectively connect to their clients. I create an environment that is relaxed and enjoyable to set the mood and facilitate open conversation. This might seem a small thing, but as there is so much to be distracted by about in these times, having the ability to keep people upbeat and in the moment right now is a skill that has proved very valuable, and it’s also very enjoyable for me to be able to provide.

People are not always nice.

Unfortunately, I have seen behavior at wine conferences and other industry events that can be reminiscent of a high school cafeteria. As an attractive woman who is friendly and approachable, people will make assumptions that I don’t take my business seriously and that I’m not as committed to my craft or qualified. I ignore their behavior and simply do what I do to move my business and initiatives forward. In my accomplishments, I prove them wrong.

Don’t be shy about developing your network.

If you never ask or reach out to those in your network, you could be missing out on enormous opportunities. For example, Thomas Preti Catering has separately been providing food to match my wine pairings to some of my clients for as long as 10 years. Just a few months ago I first approached him with an idea about the two of us teaming up to provide food and wine pairings together for exciting virtual events such as Wine & Opera with International Opera Performers, Wine & Cinema tastings. Immediately he was on board. Now I kick myself for being shy about reaching out years ago!

Your perspective and brand tone can change dramatically as your life changes. Lean into it.

When I first started Sandra’s Wine Life, I was a single woman in New York City, and as such I focused on the demographic that I was a part of. As life evolved, adding children, increased obligations and more Corporate services, the focus of my company also evolved to incorporate my perspective on how wine fits into life and its moods and situations, broadened to home entertainment, business dinners, family holidays, International travel and large-scale corporate entertaining.

Be patient and stay the course.

Over the last 20 years, I have had to go to great lengths to keep my business alive. I have had to be creative, carve out time that didn’t exist, continue selling my services, collaborate with others, and learn a number of new skills on the fly — and with great enthusiasm! I did this all while raising children, dedicating myself to growing my former husband’s business and without having any encouragement or support. My business was always my voice and I needed to keep it alive and growing slowly so when the time came that I could fly. The time finally came, and when it did, I was truly ready. Now I’m flying and loving every minute!

It’s almost Valentine’s Day – and Galentine’s Day. How should our readers celebrate?

  • Impress your date with romantic chocolates alongside Champagne.
  • Treat your best girlfriends to pizza and Pinot Noir.
  • Send Mom a bottle of her favorite Chardonnay.
  • Cook a romantic spicy seafood pasta dinner for two with a luxurious Brunello.
  • For that “new” special person in your life, a picnic with Prosecco and cheese is friendly and thoughtful – and pandemic friendly.
  • If you’re in a restaurant and in doubt, White Burgundy or Pinot Noir are great food-friendly choices that are smart to order.

What are your top wines for celebrating Valentine’s Day this year?

I will be sharing plenty of wine tips similar to these and much more in my forthcoming book, titled ‘Wine Identity’, due out this Spring. Look for more news on this shortly! In the meantime, you can check out my Instagram at @sandraswinelife each Wednesday at 6 p.m. ET for my weekly #WineWednesday recommendations, where I’ll share details about my favorite wines of the week and practical tips on how to enjoy them.

relationship illustration by Rita Azar for 360 Magazine

Insurance for Valentine’s Day Let-Downs

Survey shows percentage of those suffering Valentine let-downs, finds women caught cheating more often than men, and more.

The leading online resource for health, auto, home and life insurance for more than 20 years, Insurance, recently surveyed 2,000 individuals to determine how frequently Valentine’s Day disasters occur. The good news: most (83%) report escaping relationship drama around the holiday. But, for those who endure heartache, finding highlights include:

  • 27% broke up with someone
  • 20% had a serious argument
  • 65% of men caught partner cheating (vs. 35% of women discovering an unfaithful partner)
  • 52% of men initiate break ups (vs. 48% of women calling it quits)

The complete survey results are available: 5 heartbreaking scenarios—insurance after divorce.

“It’s understandable that insurance may not be top of mind when going through a stressful break up or divorce,” acknowledges Michelle Megna, editorial director for Insurance. “But failing to assess life, homeowners, auto and home insurance can be costly. Our guide makes it easy for people to understand where they may be exposed to financial risks so they can efficiently make any necessary insurance coverage changes.”

Insurance checklist during divorce

Life insurance: Consider changing the beneficiary or setting up a life insurance trust for the benefit of any children.

Home insurance: Ensure the correct name is on the policy and/or secure renters insurance if moving out of a shared home. The guide explains what to do if homeowners are underwater on their mortgage and/or leaving a home unoccupied.

Auto insurance: It is possible to stay on the same auto insurance policy until car ownership is determined. But, assess your estranged spouse’s driving habits, speeding tickets and/or accidents. It may be more cost-effective to separate your auto coverage before finalizing a divorce.

Health insurance: If an individual wants to remain on a former spouse’s health plan after divorce, it may be possible to obtain COBRA coverage for up to 36 months. COBRA is generally a high-cost option and it may be more cost effective to purchase an individual high-deductible health plan.

The report includes an interactive map showing divorce and marriage rates by state, along with their differences from national averages.

Megna is available to elaborate on break up survey findings and answer questions about how people can best assess any insurance coverage changes that may be important in the wake of divorce.

About Insurance.com

Insurance is owned and operated by QuinStreet, Inc. (Nasdaq: QNST), a leader in providing performance marketplace technologies and services to the financial services and home services industries. QuinStreet is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. The company is committed to providing consumers with the information and tools they need to research, find and select the products and brands that meet their needs.  Insurance.com is a member of the company’s expert research and publishing division.

Insurance.com is a trusted online resource dedicated to educating consumers on auto, home, health and life insurance, developing relationships directly with carriers to offer consumers comparison rates from multiple companies. Since 2001, Insurance.com’s industry-first online tools, data-based reporting and experienced experts have helped consumers make informed insurance-related decisions, so they can choose the right insurance for their individual needs.

movies, 360 magazine

Valentine’s Day Movie Favorites

The movie experts at Redbox have just released some interesting movie insights, just in time for Valentine’s Day. They asked movie watchers what their favorite romantic comedies are from the 1990s and 2000s. Redbox is also running a campaign where they are promoting the most romantic films for Valentine’s Day. Check out their list below which features movies for all of your romance movie needs.

Which is your favorite romantic comedy from the 2000s?

1.           Sweet Home Alabama

2.           My Big Fat Greek Wedding

3.           50 First Dates

4.           Crazy Rich Asians

5.           Hitch

Which is your favorite romantic comedy from the 1990s?

1.           Pretty Woman

2.           There’s Something About Mary

3.           The Wedding Singer

4.           10 Things I Hate About You

5.           Sleepless in Seattle

Redbox is also running a swoon-worthy Movies You’ll Adore campaign now through 2/14, visit their website for more information. It includes:

  • Valentine Faves At The Kiosk: Wild Mountain Thyme, Love & Monsters, After We Collided, The Broken Hearts Gallery, The Photograph, Crazy Rich Asians
  • On-Demand Deals: Love Simon, The Other Woman, The Fault in Our Stars, 27 Dresses, This Means War
  • Meet Cutes: I Still Believe, The Secret: Dare to Dream, Overboard, Long Shot, When Harry Met Sally
  • Galentine’s Picks: Girls Trip, Pitch Perfect, Mean Girls, Bridesmaids, Legally Blonde
  • Teen Romance: Twilight, Words on Bathroom Walls, Cruel Intentions, After, The Perks of Being a Wallflower
  • Bromances: Bill & Ted’s Excellent Adventure, Top Gun, Friday, Step Brothers, Fight Club
  • Fantasy Films: The Shape of Water, Edward Scissorhands, Practical Magic, Ghost, Ella Enchanted
  • Break-Up Movies: 500 Days of Summer, Eternal Sunshine of the Spotless Mind, Forgetting Sarah Marshall, He’s Just Not That Into You
  • Romantic Thrillers: Fifty Shades of Grey, Gone Girl, Mrs. & Mrs. Smith, Unfaithful, Obsessed
  • Time Travel Love: Groundhog Day, 13 Going on 30, About Time, The Lake House, The Time Traveler’s Wife
  • Period Romances: Pride & Prejudice, Belle, Ammonite, Gone with the Wind, Shakespeare in Love, Sense & Sensibility
  • Tearjerkers: Titanic, A Star is Born, All My Life, Me Before You, Romeo + Juliet, City of Angels, A Walk to Remember, Brokeback Mountain
Valentine Image by Kaelen Felix for 360 Magazine

15 Valentine’s Day Marketing Ideas for Your Boutique

By Joseph Heller

Love is in the air, gals… Valentine’s Day is almost here! If you’re new to owning an online boutique and this is the first Valentine’s Day you’ll be celebrating as a small business owner, the approach of February 14th might have you mainly thinking about what you’ll get for your significant other and (maybe even more so) what he or she will get for you. Or maybe you typically spend Valentine’s Day with your best single gal pals, eating chocolate and exchanging gifts.

But Valentine’s Day isn’t all about love, romance, and cheesy cards. No matter how big or small your eCommerce business is, it can be a day that drives sales like no other – especially if you sell clothing, jewelry, or other gifts. In fact, it rivals only Christmas in consumer spending. If you play your cards right, the days surrounding Valentine’s Day could make up one of your best sales weeks of all time.

Of course, competing with major retailers isn’t easy, least of all on Valentine’s Day. Stores all over the country are spending thousands of dollars on Valentine’s marketing, trying to get people to buy their gifts from them. Sure, you could have an incredible selection of Valentine’s gifts and accessories, available for great prices – but if nobody knows about your shop, it won’t do you any good in the end.

If you’re going to drive both new and existing customers to your shop for their Valentine’s shopping, you’ve got to get creative about your Valentine’s Day marketing. Read on to learn 15 affordable Valentine’s Day marketing ideas for your boutique – and why you really should care to do something special for this holiday in the first place.

Valentine’s Day and eCommerce

The numbers are clear – Americans spend a whole lot of dough on Valentine’s Day. The average American celebrating Valentine’s Day spent $196.31 on Valentine’s Day in 2020, adding up to a total of $27.4 billion spent on the holiday in 2020. Trends show that number only heading upwards – 2020 spending was up 32% from 2019.

Of course, that’s just the big picture – and not all of that money is being spent in boutiques like yours. Here are a few other stats you should be aware of that paint the picture of consumer spending on Valentine’s Day, based on 2020 numbers:

  • 32% buy Valentine’s Day gifts from discount stores.
  • Men spend nearly three times as much as women on Valentine’s Day.
  • $5.8B was spent on Valentine’s Day jewelry
  • $4.3B was spent on a Valentine’s Day night out
  • $2.4B was spent on Valentine’s Day chocolate
  • $2.3B was spent on flowers
  • $2B was spent on Valentine’s Day gift cards
  • $1.3B was spent on Valentine’s Day greeting cards
  • 45% of adults didn’t celebrate Valentine’s Day
  • 15% of Americans buy themselves a present on Valentine’s Day
  • Americans spend an average of $12.21 on Valentine’s Day gifts for their pets

With all of that shopping and spending going on during the Valentine’s Day season, you’ll want to make sure your business ends up with even a small sliver of that massive pie. Running holiday-themed campaigns and upping your marketing efforts leading up to Valentine’s Day will help you keep your boutique fresh in people’s minds and increase the chances that they go straight to you once it’s time to shop for their Valentine’s Day gifts.

15 Valentine’s Day Marketing Ideas for Small Businesses

Don’t have a huge marketing budget? No problem – with time, effort, and the right direction, you can still get your boutique’s awesome Valentine’s Day gifts and products in front of the right people. Here are 15 Valentine’s Day marketing ideas for small businesses that you can implement for little or no money.

  1. Send a themed email marketing campaign

Instead of generic email newsletters or sale messages, send a themed Valentine’s Day email that’s all about love, friendship, and gift-giving. Drive your audience to your website with gift suggestions and fun Valentine’s-themed wordplay. (You know… “love is in the air,” “we will always love you,” “gifts with heart,” etc!) For more tips on how to use email marketing to grow your boutique, click here.

  1. Host a contest

Embrace the holiday and host a fun couples contest or giveaway on your boutique’s social media page. Don’t be afraid to get creative! Have participants recreate a photo, do a challenge, coordinate an outfit together using a piece from your shop – whatever sounds like a good time. Then, have your audience vote for their favorite entrant on Valentine’s Day. (No need to exclude single people from this one – you could welcome entries from couples, BFFs, family members, etc.)

  1. Run “couples” deals

How do you make a BOGO deal more festive? Call it a couples deal, or a two for one deal! Choose a selection of Valentine’s Day items that you’ll put on sale, whether it’s chocolates, earrings, or pink scrunchies. Encourage them to gift the extra item to their significant other, give one to their BFF for Galentine’s Day, or just keep it for themselves as a token of your love for them!

  1. Partner with another small business

Community over competition, right ladies? Partner with a local business and share the love. It could be another online boutique or a local business that doesn’t directly compete with yours but has a similar clientele, like a florist or a nail salon. Offer a combined Valentine’s Day gift package of your products/services and theirs. This is an especially great idea if you have a strong local presence (or if you’re interested in making it stronger!)

  1. Celebrate Galentine’s Day

Don’t sleep on Galentine’s Day! Coined by Leslie Knope from the TV show Parks and Recreation, Galentine’s Day is a day reserved for celebrating female friendships. It takes place the day before Valentine’s Day, February 13th. To celebrate, bundle a few of your most popular items offer curated gift packages that’d be perfect to gift to a best friend. You could also offer a discount when they multiple of the same item to gift to their friends.

  1. Have a V-Day themed photoshoot

Create some fun Valentine’s Day photos to post on your social media accounts leading up to the big day. You could take photos of couples wearing your clothing, flat lays of all of the red and pink items you carry, or outfit inspo photos against a red or a pink backdrop.

  1. Create a Valentine’s Day gift guide

You and I both know how hard it can be to shop for people – especially your significant other. Make the whole V-day shopping experience a little less stressful by putting together a list of gift ideas and sharing it on your company blog.

No need to have every single item come from just your shop – in fact, it might be more helpful and comprehensive if you scour other local or small boutiques as well and feature their products in your guide. (It’s a great way to open the door to new networking relationships, too!) If you’re feeling up to it, you could create multiple gift guides with different people in mind – for her, for him, for mom, for Galentine’s Day, for your pet, etc.

  1. Send a card

Everyone loves getting mail! Send your past and present customers a real-life Valentine via snail mail. No need to be salesy – the point of this is to show your customers how much you appreciate them and that you’re even thinking about them on the day dedicated to love. Include a coupon to be used in-store or a unique promo code to thank them for showing you and your store love throughout the years.

  1. Share the love

Turn your social media into even more of a community. Invite your audience to share their love stories with you, whether through DMs or by using a certain hashtag in their posts. You can make this as sappy or spicy as you want to – feel free to mix things up a bit by also asking people to send you their worst or funniest dating stories as well! Once you’ve compiled submissions, feature your favorites in your stories. It’ll keep the rest of your audience engaged and help participants feel even more involved in your brand.

  1. Show the love locally

Valentine’s Day is all about sharing the love. What better way to do that than by giving back to the people who need it most? Celebrate Valentine’s Day by hosting a service project, donating products from your store to a local organization, or pledging to donate a certain percentage of your profits in the weeks surrounding Valentine’s Day.

Make sure to advertise this throughout your social channels and your website so your customers know how much good their purchases are doing. Not only will you be able to make a real difference in your community, but you’ll also be able to involve your customers in your charity work.

  1. Highlight date night outfits

People don’t just spend money on gifts during the Valentine’s Day season. They also spend money on themselves, buying clothing, lingerie, date night jewelry, and more. Put together a few fabulous Valentine’s Day outfits using products from your boutique and share a few outfit inspo photos on social media. Be sure to group those products together on your website so your customers can easily purchase everything they need to recreate the outfit.

  1. Don’t alienate single people

For people who aren’t currently in a relationship, Valentine’s Day feels a whole lot more like Singles Awareness Day. Why not go out of your way to show them a little love, too? Don’t leave single people out of all the Valentine’s Day fun – consider running some sort of promo just for them. Run a sale on self-care items that make treat yo’ self gifts, like bath bombs, jade rollers, and (of course) chocolate. You could do this in conjunction with your regular Valentine’s Day promotions or the week before.

  1. Be clear about shipping deadlines

Some people plan ahead of every holiday and finish their gift-shopping weeks in advance – but most people tend to be last-minute Valentine’s Day shoppers. Of course, placing a last-minute order from your online boutique on February 13th probably isn’t going to work out for them. Add a banner to your site reminding shoppers of the Valentine’s Day delivery deadline. Be clear and realistic about shipping cutoffs to receive items by Valentine’s Day. Encourage people to buy early, especially with COVID-related shipping delays making package deliveries even more unreliable than usual.

  1. Make a Valentine’s Day video

When it comes to commanding your audience’s attention, video is one of the very most effective marketing tools out there. Rather than just snapping a few photos of your new Valentine’s Day products, create a video showcasing your favorite Valentine’s Day outfits or gift ideas. You could create a short-form vertical video using IG reels or TikTok, or share a longer informative video on YouTube, Facebook, or IGTV.

  1. Host a Giveaway

Spread the love with an exciting giveaway. Partner with other small businesses in your community or your niche to give something away. It could be a romantic couple’s getaway with flowers, a hotel stay, and a new outfit, a date-night-in package with a dress, a romantic candle, chocolates, and a voucher for fancy takeout, or an epic Valentine’s Day shopping spree. Just make sure it’s somewhat Valentine’s Day related, whether with what you’re giving away, how you enter, or even just with the images and language you use to introduce it.

While implementing these Valentine’s Day marketing ideas might take some serious thought and strategizing, with a little effort they can pay off in a big way.

Now that you have a few great ideas on how you can encourage your customers to shop with you this Valentine’s Day, make sure you’ll have enough Valentine’s Day gifts and outfit ideas in stock ahead of time. Click here for 15 wholesale boutique items you’ll want to stock up on for Valentine’s Day.

DBYB Fest Promotional Poster

The Don’t Block Your Blessings Festival

Out of loss and adversity emerges an uplifting global project and festival, led by Erez Safar (who produces under the name h2the), in honor of his late mother, “Frida Levona bat Shalom”.

“I lost my mom to cancer two months ago,” Safar shared, “and the pain was so intense, I knew I had to do something with it. My mom had an incredible light inside her and navigated the world with hope and positivity. I realized the best way to honor her memory would be to turn that pain and darkness I was feeling into a light that I could share with others. So I put together this project called ‘Don’t Block Your Blessings’ (DBYB), and I hope it can become a space for people to share wisdom for leading better, happier lives.”  

Safar comes off as warm, playful, and relaxed as he speaks with me over video chat, from his LA apartment. He tells me he looks at the DBYB platform as a form of “Cheat Codes To Happiness,” where people can trade stories as they navigate the ups and downs of life, and share how they have been able to bring more blessings into their lives via perspective, faith and gratitude. In addition to live-stream festivals (the next of which will take place this month), the project also lives on the site here, as well as an active discussion and healing space on the new and wildly popular mobile app, Clubhouse. 

Don’t Block Your Blessings (DBYB) first launched two months ago, with a one of a kind live-stream festival by the same name, featuring musicians, artists, and some of the most innovative minds in self-growth and healing. The DBYB Festival is hosted on an exclusive virtual platform, which boasts three interactive rooms and allows festival-goers to easily move from room to room, as then explore various talks, musical performances, and the creation of visual art, live in real-time.

This is not the first time Safar has wowed with his creative approach to online events. His first live-stream festival, Lo-Freq Fest, was featured in Billboard and shared around the globe. The debut DBYB festival featured over 40+ world-wide presenters with 25,774 viewers.

The next festival will be free to attend virtually and is set to take place on Valentine’s (Sunday, February 14th), between 6-9 pm PST.

The festival will feature contemporary artists, musicians, and teachers in the fields of self-growth and healing. Presenters include: 

Alicia Dunams

The founder of Bestseller in a Weekend, Dunams has helped more than 1500 leaders write books. She is also a leadership trainer, executive coach and certified peacemaker. She will be presenting in the healing room “The Slippery Slope vs. The Conscious Climb – Managing Our Unconscious Bias.”

Dr. Aparajita (AJ)

A social psychologist, a diversity and inclusion consultant, a certified life and executive coach, an author, a speaker, an immigrant, and a two-time traumatic brain injury survivor. She will be presenting in the healing room “Making Your Invisible Visible for Happiness.”

The Boom Bap Kids

Purveyors of funk and hip hop, founders Woes Martin, Silent John, and Mike Steel will be bringing their fabric puppetry and beats to the festival.

Shantala

Founders Benjy and Heather Wertheimer have been leading kirtan (sacred chanting) worldwide since 2001. They are known for their special gift of bringing audiences into a vast and loving experience through their unique blend of exquisite voices accompanied by instruments of India and the west. In 2020 alone, their music has garnered over 14 million streams.

Bomani X

The face of Clubhouse and the host of its #CottonClub, Bomani X is an artist in every sense of the word, a guitarist, singer songwriter, and a celebrity digital strategist who has worked with Jill Scott, Nicki Minaj, Lil Wayne, Wyclef, and more.

B Hill

A lifelong passionate artist and designer. Native to Harlem-New York City, Hill now exhibits and paints live, showcasing her nine-year figurative subject matter: “A Woman’s perspective.” In conjunction with her exhibitions, she directs an international art education foundation, “Art Education with B. Hill”, which brings art curriculum to underserved schools and communities. She will be joining the festival’s Live Art room. 

See below for the full list of presenters at the multi-room DBYB festival:

Featured Musicians:

Ada Pasternak, Adam Cola, Caitlin Jemma, Deborah Stokol, DJ Beatific, Drew Angus, Eko Zu, Eli Lev, Gattison, Gentleman Brawlers, Gerle, h2the, Kevin Daniel, Kindred Melodies, Kirsten Collins, Klezmer Juice, Latch Key Kid, Louii King, Lucinda Belle, Luke Kohen, Mikey Pauker, My Silent Bravery, Nina Grae, Psychic Twin, R E L, Ray Bean, RYNO, Shantala, Talia Dalton, Willow Stephens

Featured Healers:

Alexis Ware, Alicia Dunams, Casilda Zackhariyas, Danielle Grozavu, David Sacks, Dr. Aparajita Jeedigunta, Emi Ollin, Hard Charlie, Jen The Rainmaker, Kimberly Ariella, Krystal Aranyani, Lisa Stuart, Melissa Drake, Mendi Baron, Rhyanna Watson, Robyn Stern, Sara Mandel, Sarah BL, Sovereign University, The Breathe Center, Yoni Temple School

Featured Painters:

Abreesha*, B Hill, Domogee, Meira Batya, Sey x Yes, Shlome

In a time where so many of us have been confined to our homes and have lost our outlets for social connection and engagement, the DBYB festival promises to lift us up and create a community where we can come together, feel inspired and discover our own cheat codes to happiness.
Festival Producer: Erez Safar
Healer: Alicia Dunams
Musician: Bomani X