Posts tagged with "toy"

Elmo illustration by Kaelen Felix for 360 Magazine

SKOOG x SESAME WORKSHOP – A NEW WAY TO PLAY

SKOOG Inc., a media tech company with a mission to enrich children’s lives through creative and immersive play, today announced a global partnership with Sesame Workshop, the nonprofit organization behind Sesame Street, introducing a new interactive platform that merges tactile technology with an ever-expanding content library featuring Sesame Street characters. The platform combines multi-sensory play with fun, interactive content and meaningful learning experiences.

Originally focused on helping children with disabilities express their creativity through music, the team at SKOOG created a suite of unique hands-on technology devices that children of all abilities can enjoy. SKOOG’s patented platform includes a parent-controlled app with unique cube-like hardware that lets kids play and create without relying solely on a smartphone screen.

Sesame Street is SKOOG’s first children’s brand collaboration; the new platform will combine SKOOG technology with Sesame Workshop’s early childhood expertise and educational content to create a new hands-on – and screen-independent – way to play. By pressing soft, squeezable, interchangeable RFID buttons on their SKOOG Cube, little ones will be able to enjoy interactive songs, games, and stories featuring the voices of beloved Sesame Street characters.

“Children’s interactive play has never been as important as it is right now. In today’s complex digital world, we set out on a mission to help motivate and inspire children, leading the shift from passive consumption to active engagement—while enabling children of all abilities to play, engage, and consume safe and smart content independently,” said Gregg Stein, SKOOG Inc., CEO.

“As huge Sesame Street fans, we’re thrilled to be collaborating with Sesame Workshop, a community of creators, educators, and unforgettable characters built on diversity, equity, and inclusion,” continued Stein. “Together, we have created a best-in-class physical and digital creative sandbox that will empower millions of children to experience the joy of infinitely expandable personal play patterns, enabled by stories and audio books, branching adventures, games, musical instruments, songs and so much more.”

“Playful learning is at the heart of everything we do at Sesame Workshop, so we’re thrilled to work with SKOOG, Inc. to bring this enriching new play experience to life,” said Scott Chambers, Sesame Workshop’s Senior Vice President & General Manager, North America Media & Licensing. “We hope that our unique combination of SKOOG technology and Sesame Workshop’s powerful content will inspire kids and families to get creative together – with a little help from the Sesame Street Muppets!”

Skoog is launching at CES Digital 2021. Be the first to learn more by signing up at: https://skoog.media/

About Skoog, Inc.

A multi-award winner and sold at Apple stores worldwide, SKOOG is on a mission to enrich children’s lives through creative and immersive play. SKOOG Inc.’s  technology has developed from education and disability-led innovations to technology that helps motivate and inspire children, leading the shift from passive consumption to active engagement while enabling children of all abilities to actively play, engage, consume safe and smart content independently. Inclusive and accessible, learn more athttps://skoog.media/

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org

SKOOG CES 2021 Photo
SKOOG CES 2021 Photo
SKOOG CES 2021 Photo
Hot Wheels Legends Tour announces winner

Hot Wheels Legends Tour chooses winner

Mattel (NASDAQ: MAT) announced today the winner of the 2020 Hot Wheels Legends Tour. The 1970 Pontiac Trans Am custom car, built by Riley Stair of Sacramento, will be inducted into the Hot Wheels Garage of Legends and will join the Hot Wheels collection as a 1:64 scale die-cast.

The 1970 Pontiac Trans Am is the third fan’s car to become a Hot Wheels die-cast and will hit store shelves worldwide in 2021. The announcement was made during the Hot Wheels Legends Tour Finale event by Ted Wu, Vice President of Global Design for Vehicles at Mattel.

Riley Stair’s build was chosen from thousands of cars entered in the Hot Wheels Legends Tour, which had 14 stops throughout Europe, LATAM, Asia and North America. While all finalists who competed at the global finale event embodied Hot Wheels high standards or performance and design, the winning custom build was selected for its true representation of the Hot Wheels garage spirit.

“By going virtual, the third year of the Hot Wheels Legends Tour demonstrated tremendous growth, engaging over 10 million fans from around the world,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “With more vehicle entries this year than ever before, we know we found a special build that embodies the Hot Wheels challenger spirit with the 1970 Pontiac Trans Am. You see the vehicle and instantly know it is meant to be a Hot Wheels with the unique frame, engine, and purpose-driven build.”

The 1970 Pontiac Trans Am is a one of a kind race car engineered by Riley Stair on the side of his parents’ house. Revving up to 10,000 RPM, the vehicles motor is entirely custom built, and the foundation for the engine is a 400-cubic inch LS V8.

“To have my car immortalized as a Hot Wheels die-cast for car lovers of all ages to enjoy means the world to me,” said Legends Tour Winner Riley Stair. “To think that my car in a 1:64 scale could make a lasting impression for a young kid who loves cars, as Hot Wheels have for so many of us, is a dream come true. I can’t wait to see my nephew Noah pushing my car around the living room!”

A team of judges, including Hot Wheels designers, celebrities and automotive influencers, chose the Legends Tour winner for its authenticity, originality and garage spirit. The Legends Tour winner’s life-size car and die-cast version will also join the Hot Wheels Garage of Legends, a collection of one-of-a-kind cars immortalized as Hot Wheels die-casts that meet the brand’s high benchmarks of style and performance.

The Hot Wheels Legends Tour Finale event was made possible in partnership with Mobil 1, Walmart, Ford, American Pinball, Hagerty and Horizon Brands. To learn more about the Hot Wheels Legends Tour visit https://hotwheels.mattel.com/explore/en/legends-tour# and follow #HotWheelsLegends.

Murda Beatz × Kidrobot Figure Dropped

GRAMMY Award-winning, multi-platinum hip-hop producer Murda Beatz is known for producing beats for Drake, Travis Scott, Gucci Mane, and more, and now he’s producing his own limited edition figure with Kidrobot. Supporting this Loot Launcher is the only way to get this exclusive Murda Beatz x Kidrobot 8” figure!

Gorilla, kidrobot, 360 magazine

Kidrobot × Godzilla

Godzilla 1954 8-Inch Art Figure Glow-In-The-Dark Crackle Edition

The King of the Monsters is ready to turn your city to mulch! This 8-inch art figure is a classic rendition of GODZILLA, complete with a crackled-skin finish that would be the envy of any fashion-minded, city-stomping nuclear lizard. Whether you put him on a shelf or lock him in a crate that you toss into the ocean for a thousand years, this piece is essential for any serious Godzilla fan or Kidrobot collector.