Posts tagged with "finish line"

Jason Silva Global PR & Brand Marketing for use by 360 Magazine

Reebok × Pump Omni Zone II “90s Rules”

To honor the 30th birthday of Reebok comes one final Pump Omni Zone II drop for the year. The motor-city inspired “90s Rules” color up drops on New Years Eve in adult sizes from Reebok.com, Foot Locker, Finish Line and Champs, amongst other retailers.

The Reebok Pump Omni Zone II “90s Rules” (H01315) retails for $150. The shoe showcases an innovative take on the original high-top design made for Dee Brown in ’91 with pump technology that provides additional support.  The shoe displays a combination of red and blue colors, nodding ‘90s motor city hoops and the “bad” icons that originally wore the shoe.

IKUE NEWSON

Ikue Newson was born in Indiana of African, Indian and European ancestry. Growing up as the youngest of six children, she always reached maturity and speed in her life decisions. Ikue obtained a BA in Philosophy from Indiana University, and quickly after moving to Los Angeles to pursue a career in modeling. Modeling has been an outlet for Ikue’s unique fashion sense. Ranging from athleisure to avant-garde, Ikue revels in a multitude of editorial and lifestyle campaigns. In addition to modeling, she loves creative writing, horseriding and spending time with her standard poodle, Ghost. After gaining status as a notable model, she aspires to attend law school.

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Ikue Newson makes an appearance inside 360 MAGAZINE.
Ikue Newson in Life Without Andy (LWA).
Ikue Newson in 360 Magazine.
Ikue Newson models Finish Line.
Ikue Newson in Sultra Beauty.
Ikue Newson with cornrows in 360 MAGAZINE.

height: 5’8″
hair color: brown
eyes: honey
bust: 32″
waist: 23″
hips: 33″
shoes: 7

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Maria Soloman illustration of Elton John for 360 MAGAZINE.

Elton John × Stevie Wonder – Finish Line

Elton John and Stevie Wonder have unveiled “Finish Line,” the latest song to be released from forthcoming album The Lockdown Sessions. Listen HERE. A collection of collaborations recorded remotely over the last 18 months, The Lockdown Sessions is a dazzlingly diverse array of 16 tracks that celebrate togetherness and sees Elton collaborating with an unparalleled range of artists only he could draw together. It will be released on October 22nd via Interscope Records and is available to pre-order HERE.

Just last week Elton unveiled the second track to be taken from ‘The Lockdown Sessions,’ “After All” with Charlie Puth. A classic, soulful ballad, the track showed a delicious counterpart to previous single, and burgeoning global hit, “Cold Heart (PNAU Remix)” with Dua Lipa. And now, with “Finish Line” Elton and Stevie Wonder have revealed another fully realized side to the multifaceted ‘The Lockdown Sessions.’ A stunning gospel infused track, with Stevie’s unmistakable vocals and trademark harmonica, the song features The Sunday Service Choir, Kanye West’s renowned Gospel Choir. Previous collaborations between the pair have included “I Guess That’s Why They Call It The Blues” (featuring Stevie on harmonica) and the Burt Bacharach and Carole Bayer Sager penned “That’s What Friends Are For” (a 1985 charity record also featuring Dionne Warwick and Gladys Knight), but “Finish Line” is the first time that these two undeniable greats of popular music have dueted together. The resulting track is well worth the wait, a timeless song worthy of either man’s oeuvre. 

“Finish Line” is produced by GRAMMY Award winner Andrew Watt. In line with the rich and varied sonic palette that makes up ‘The Lockdown Sessions,’ the creation of the track was equal parts kismet and hard work, born out of mutual artistic respect and a fifty-year friendship. Watch HERE as Elton and Andrew Watt discuss the making of “Finish Line” in a preview of this Saturday’s Rocket Hour, airing on Apple Music 1.

Speaking of the collaboration, Elton said: “I couldn’t be more proud of ‘Finish Line’: I’d go as far as to say it’s one of the best records I’ve ever made. Stevie’s voice is as good as I can ever remember hearing him – he sounds like a 17-year-old again, he’s singing with a sheer joy and exuberance in his vocals. Andrew Watt has done an unbelievable job on the production. It was a magical process. I’ve always loved collaborating with Stevie, and I’m delighted that after fifty years of friendship we finally get to do a full blown duet. He has always been so kind and sweet to me, and his talent is beyond ridiculous. When you listen to what he does vocally and instrumentally on ‘Finish Line’ you think, this is a true genius here.”

Stevie Wonder said: “It is both a joy and honor to sing, play piano and harmonica for Elton! He has truly been one of the great spirits of music, life, friendship and love, who I’ve met on this life journey! True artistry and music like love equals a forever commitment lasting many lifetimes. And Elton, anyone who hears your voice singing “Finish Line”, will hear and feel your wisdom, your pain, your soul, your love, but also your resilience…  I love it!! Congratulations to you and our forever and never, never-ending music, friendship, life-song! Long live Sir Elton John!!! (big smiley face!)”

In further Lockdown Sessions news, Elton and Charlie Puth appeared together on stage at the Global Citizen event in Paris last weekend to perform their duet “After All.” Watch HERE. This global charitable 24-hour event saw some of the world’s biggest artists and global leaders come together to defend the planet and defeat poverty. This is a part of Global Citizens campaign, a Recovery Plan for the World, which focuses on COVID-19, ending the hunger crisis, resuming learning for all, protecting the planet; and advancing equity for all.

The Lockdown Session Cover art via Rogers and Cowan PMK for use by 360 Magazine

Elton John – The Lockdown Sessions

Elton John has announced the forthcoming release of The Lockdown Sessions. An album of collaborations recorded remotely over the last 18 months, The Lockdown Sessions, will be released on October 22nd via Interscope Records.

Available to pre-order HERE

In March 2020 Elton was forced to pause his record breaking Farewell Yellow Brick Road tour due to the unfolding COVID pandemic. As the world began to shut down, different projects presented themselves with artists Elton had enjoyed getting to know through his Apple Music show Rocket Hour. This was the beginning of one of Elton’s boldest and most interesting records to date that he has billed ‘The Lockdown Sessions’. This album saw Elton coming full circle and returning to his roots as a session musician. While it was no easy feat recording during a pandemic, a completely new way of working for Elton, he leaned into the challenge with some magnificent results.

Kicking off with current single “Cold Heart (PNAU Remix)” with Dua Lipa, the album takes the listener on a heady journey through many different genres, all held together with expert finesse and understanding by one of the greatest champions of music of our time. Much more than a mere collaboration album, ‘The Lockdown Sessions’ is a dazzlingly diverse collection of 16 tracks with 10 brand new unreleased tracks that celebrates togetherness and sees Elton collaborating with an unparalleled range of artists only he could draw together. The enduring influence of his musical milestone with one of the most ambitious projects ever conceived. An unprecedented 20+ artists feature spanning an unbelievably vast range of genres, generations, cultures, continents and more, each contributing a unique style to the album that is sure to hold its place amongst one of pop and rock’s greatest songbooks. The Lockdown Sessions sees Elton collaborate with GRAMMY Award winning producer Andrew Watt on five of the tracks.

In Elton’s words: “The last thing I expected to do during lockdown was make an album. But, as the pandemic went on, one‐off projects kept cropping up. Some of the recording sessions had to be done remotely, via Zoom, which I’d obviously never done before. Some of the sessions were recorded under very stringent safety regulations: working with another artist, but separated by glass screens. But all the tracks I worked on were really interesting and diverse, stuff that was completely different to anything I’m known for, stuff that took me out of my comfort zone into completely new territory. And I realised there was something weirdly familiar about working like this. At the start of my career, in the late 60s, I worked as a session musician. Working with different artists during lockdown reminded me of that. I’d come full circle: I was a session musician again. And it was still a blast.”

An unparalleled career that has forever changed the cultural landscape, Elton John’s collaborations with Bernie Taupin and others continue to shape the cultural landscape, break records, top charts and win new fans across the generations. We’ve had the book, the film, the farewell tour, the fashion collections and the greatest hits. And now with The Lockdown Sessions available on digital formats, fans can enter Elton’s new world which is no doubt another fitting addition to his oeuvre.

Tracklist

  1. Elton John & Dua Lipa – Cold Heart (PNAU Remix)
  2. Elton John, Young Thug & Nicki Minaj – Always Love You
  3. Surfaces feat. Elton John – Learn To Fly              
  4. Elton John & Charlie Puth – After All  
  5. Rina Sawayama & Elton John – Chosen Family
  6. Gorillaz feat. Elton John & 6LACK – The Pink Phantom
  7. Elton John & Years & Years – It’s a sin (global reach mix)
  8. Miley Cyrus feat. WATT, Elton John, Yo-Yo Ma, Robert Trujillo & Chad Smith – Nothing Else Matters
  9. Elton John & SG Lewis – Orbit                                 
  10.   Elton John & Brandi Carlile – Simple Things           
  11.   Jimmie Allen & Elton John – Beauty In The Bones            
  12.   Lil Nas X feat. Elton John – One Of Me
  13.   Elton John & Eddie Vedder – E-Ticket
  14.   Elton John & Stevie Wonder – Finish Line   
  15.   Elton John & Stevie Nicks – Stolen Car                   
  16.   Glen Campbell & Elton John – I’m Not Gonna Miss You

About Elton John

Elton’s career achievements to date are unsurpassed in their breadth and longevity. Elton is one of the top- selling solo artists of all time, with 1 diamond, 40 platinum or multi-platinum, and 23 gold albums, over 50 Top 40 hits, and he has sold more than 300 million records worldwide. He holds the record for the biggest-selling single of all time, “Candle in the Wind”, which sold over 33 million copies. Diamonds, the Ultimate Greatest Hits album, reached the Top 5 of the UK album charts on its release in November 2017, becoming Elton’s 40th UK Top 40 album in the process. This release celebrated 50 years of his songwriting partnership with Bernie Taupin. August 2018 saw Elton named as the most successful male solo artist in Billboard Hot 100 chart history, having logged 67 entries, including nine No. 1s and 27 Top 10s. Elton announced the ‘Farewell Yellow Brick Road’ tour at New York’s Gotham Hall in January 2018.

Encompassing 5 continents, and over 350 dates, this 3-year-long tour started in September 2018 and marks his retirement from touring after more than 50 years on the road. In 2019 it was named Billboard’s Top Rock Tour and Pollstar’s Major Tour Of The Year. To date, Elton has delivered more than 4,000 performances in more than 80 countries since launching his first tour in 1970. 2019 also saw the release of ‘Rocketman’ and global bestselling autobiography, ME. An epic fantasy musical motion picture of Elton’s life, Rocketman has been a commercial and critical hit, taking close to $200m at the box office. It has won an Oscar, two Golden Globe Awards and a Critics’ Choice Award and garnered BAFTA nominations. Its soundtrack was also nominated for a GRAMMY Award.

Reebok Courting Greatness campaign image via Vicki Scarfone at M&C Saatachi Sports and Entertainment for use by 360 Magazine

Reebok’s Courting Greatness Campaign

Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere

Local artist installations offer creative inspiration, tipped off in NYC by New York Sunshine Install Team for Question Mid “Iverson Four”

Today, Reebok officially launches “Courting Greatness,” its FW21 basketball campaign empowering youth to create playable basketball spaces where they may not exist. Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations, with the first coming from NYC creative collective New York Sunshine Install Team that will honor the upcoming Question Mid “Iverson Four”.

Carrying forward themes from Reebok’s latest film, CrateMaster, which shines light on the grit and creativity of inner city youth, as well as on accessibility issues in urban areas, “Courting Greatness” celebrates players on a local level. Using existing camera and measurement features in mobile phones, the “Courting Greatness” digital tool enables users to map out the exact (or rough) dimensions of a court, be it a free throw line, 10-foot hoop, three-point line or key.

“For kids and teens living in the city, basketball is the pre-eminent sport, but finding space to play can be especially challenging,” said Inga Stenta, Head of U.S. Marketing for Reebok. “We are continuously inspired by athletes who reimagine competition and find alternative ways to play. ‘Courting Greatness’ will help create access for these kids – and players of all levels and walks – whether they have a court or not.”

Demonstrating the tool’s creative potential and how a makeshift court may come to life, Reebok partnered with New York Sunshine Install Team, a contemporary art and fashion collective based in NYC, to create a court using raw, industrial materials, to initiate the campaign. The temporary installation is located at 36 Fifth Avenue in Brooklyn. Local artists in LA, Philly and Atlanta will then be tapped for subsequent installations throughout the FW21 season, each uniquely bringing to life forthcoming Reebok basketball product releases.

Coinciding with the launch of “Courting Greatness” and this year’s summer games, Reebok is set to release its Question Mid “Iverson Four” sneaker inspired by the ’04 national team uniforms worn in Greece, where A.I. adorned jersey number “4”.

Hoopers can visit HERE today to access the augmented reality tool and get to work. The Question Mid “Iverson Four” is available globally in adult and kids unisex sizing from Foot Locker, Finish Line, Champs Sports and Reebok’s website, among other select retailers, beginning July 31.

Reebok Courting Greatness campaign New York Sunshine Install Team for Question Mid "Iverson Four" image via Vicki Scarfone at M&C Saatachi Sports and Entertainment for use by 360 Magazine

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok

Harry Styles – Golden

Harry Styles fans from across the world all tuned in to watch his new music video for his single “Golden.”

Following the music video for his single “Watermelon Sugar,” which was released at the end of July 2020, Styles continued the theme of bright colors and zany outfits in the “Golden” video.

Running through the Amalfi Coast, Styles interacts with locals and dances with the blue waters setting the backdrop in the video directed by Ben and Gabe Turner. “Golden” is already certified Gold by the RIAA and is the follow-up single to “Watermelon Sugar” and “Adore You,” both of which are certified Multi-Platinum and hit #1 on the Top 40 and Hot AC radio charts.

“Watermelon Sugar” also topped the Billboard Hot 100, marking his first ever #1 on the chart. The tracks are all featured on Harry’s Platinum certified album Fine Line, which debuted at #1 on the Billboard 200 upon release and was recently named one of the top 500 albums of all time by Rolling Stone.

Vogue said that Styles was seen driving a convertible and a speed boat at the Amalfi Coast leading fans to believe a new video was on the way. They were right. Styles wasn’t just gallivanting around the coast for leisure, though that wouldn’t be a surprise either, he was collecting clips for the “Golden” video.

While Styles has excelled in his solo music career following the split of One Direction, he has also become a fashion icon for his gender fluid looks and fashion pieces that push boundaries. One thing Styles is known to do is wear lesser known designers intermixed with high fashion brands.

For the “Golden” video, Styles chose to wear the designer Steven Stokely-Daley, more notably the white and blue floral pleated trousers seen throughout the video and for the single’s cover. Stokely-Daley graduated from the University of Westminster this year earning his BA in Fashion and Apparel Design.

British GQ reported, “The items sit within Stokey-Daley’s graduate collection, which saw him use deadstock and leftover tweed, chiffon and silk from Alexander McQueen’s material archive, donated to the university by the brand under creative director Sarah Burton’s guidance.”
Styles also wore a piece from young designer James Pink.

Adding more to his repertoire, Styles is investing in a new arena in his hometown of Manchester according to Variety. Set to open in 2023, the project is lead by the Oak View Group and will be called CO-OP Live. “I’m incredibly proud and excited to be partnering with OVG on their plans for Co-op Live. Manchester is an incredible city, filled with incredible people, and I couldn’t be happier being involved in this project,” said Styles to Variety.

Styles is keeping busy this quarantine: new music, new fashion, and even a new building project. He no doubt makes us jealous by frolicking around Italy in the “Golden” video, but while he soaks up the Mediterainian sun, we’ll be watching the video on repeat to feel like we’re there too.

Champion × Super Mario Bros. collaborate

To celebrate the 35th Anniversary of the release of the original Super Mario Bros.™ video game, Champion has teamed up with Super Mario Bros. to debut a limited-edition collection using rare graphics that were created for the original Super Mario Bros. game, including the Japanese Box Art.​​

The Champion x Super Mario Bros. collection brings together two iconic brands using Super Mario Bros.’ nostalgic graphics reinvented through the Champion lens on the authentic apparel brand’s Reverse Weave hoodies, crews and joggers, anoraks, shirts, overalls, and kid’s styles. ​​The collection drops on November 18th and will be available globally.

One of the hero items is a nod to Mario’s well-known outfit, the authentic apparel’s red Super Fleece 3.0 Overalls, emblazoned with Champion’s script logo.

Mark your calendars for November 18th, when assorted pieces can be shopped in the U.S. on Champion.com and in various retail partners, including Finish Line, PacSun, Jimmy Jazz, Tilly’s, Zumiez and Shiekh Shoes, before it’s game over for this collection.

Vaughn Lowery, Armon Hayes, Beyoncé, IVY PARK, Adidas

Adidas × Ivy Park

By Armon Hayes × Vaughn Lowery

“These barriers are not going to stop me,” is the opening line of the latest #Adidas×IVYPARK campaign.

The highly anticipated collaboration with Beyoncé and ADIDAS made the world stop this past weekend. Like her music, the lifestyle brand is inclusive, evoking strength and identity. Gender fluid with neutral color pallets for effortless layering during the time of year. On trend. It’s aesthetically pleasing athleisure with the intended functionality backed by the workmanship of an apparel powerhouse.

The collection includes footwear which will entice any sneakerhead. Four sleek vibrant designs starting at $99 coupled with accessories and branded grillz.

In activation of the release, this week the Beyhive sent orange care packages to various celebrities: Megan Thee StallionReese WitherspoonCiaraCardi B and Diplo. Rolling racks, trunks and boxes were chosen by the superstar herself with ‘love and respect.’

360 MAGAZINE teammates rocked the unisex cargo sweat ($85) paired with matching sweatshirt. The Nite Jogger sneakers ($159) were enunciated with a branded key chain.

And, if you were one of the lucky handpicked few, you received a luggage tag alongside of an inserted note from the Queen Bey herself.

With many of the items being SOLD OUT within hours of its online discharge, this launch is sure to be one of the most successful drops in both brand’s histories. Definitely a strong departure from Topshop (originally a partnership with British billionaire Sir Philip Nigel Ross Green, she’s now the sole owner).

Buy HERE.

Available in select stores.

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Carrera De Los Muertos 5k , 360 MAGAZINE

Carrera De Los Muertos 5k

Carrera De Los Muertos 5k / “Run of the Dead” Returns to Downtown LA’s Historic Olvera Street Saturday, October 26, 2019 4,000 Attendees to Take Part in the Fun Run and Finish Line Festival Celebrating Loved Ones Who Have Passed in this Cultural Tradition 

WHAT: Carrera de Los Muertos / 5k Run of the Dead is a vibrant 5k run that takes place in Downtown Los Angeles to celebrate the Day of the Dead. Thousands of families and friends gather together in a fun atmosphere to remember loved ones that have passed, in this rich cultural tradition. Festivities and traditions include face painting to resemble skulls, decorating altars with bright orange marigold flowers, candles, photos, and other memorabilia. There will also be an official Community Altar for participants to decorate, a pre-start purification ceremony with traditional Aztec dancers and a post-race festival, complete with mariachi bands, folkloric dance groups and stilt walkers honoring art, music, and community. 
Carrera de Los Muertos will benefit Olvera Street Merchants Association Foundation whose goal is to preserve and promote the traditional, historical, cultural, and educational events and programs that have taken place on Olvera Street for over 80 years. 


The race starts on Main Street, in El Pueblo de Los Angeles Historical Monument, the oldest section of Los Angeles, and home to Olvera Street. The course runs through lower Chinatown and past the recently upgraded Los Angeles State Historic Park. The top three runners of their genders will be awarded a unique hand-painted skull trophy.
Sponsors include CBS / KCAL, Capital One Cafe and SoCal Chevy is the exclusive automotive partner of this year’s event.


WHEN: Saturday, October 26, 2019
Schedule:6:45 a.m. – Race Day Registration Opens6:45 a.m. – Pick Up Bibs / T-Shirts8:00 a.m. – 5k Start9:00 a.m. – Music, Awards and Enjoy the Festival


WHERE: Olvera Street * 845 N Alameda St Los Angeles, CA 90012


MORE INFO: Los Muertos 5k Registration


VISUALS: -4,000 participants dressed in Dia de los Muertos attire-Community Altar to honor loved ones that have passed-Post-Event Festival with music, art and community-Purification ceremony with Aztec dancers-Entertainment such as mariachi band and stilt walkers-Face Painters available race morning-Vendor booths


About Generic Events

Carrera de Los Muertos Los Angeles is managed and promoted by Generic Events, a full-service experiential agency that unites communities through large-scale active lifestyle events. Operated by the husband and wife team of Michelle and Brennan Lindner, Generic Events also produces the award-winning Herbalife24 Triathlon Los Angeles, Turkey Trot Los Angeles, Santa Monica Pier 360 Ocean Festival, Pasadena Triathlon, and the Herbalife Bali International Triathlon. For more information, please go to www.genericevents.com. About Olvera Street Merchants Association Foundation / Non-Profit PartnerThe mission of Olvera Street Merchants Association Foundation is to celebrate, promote and preserve an understanding and an appreciation of the historical significance that Olvera Street, in El Pueblo Historical Monument, has played in the formation of our diverse city through a wide range of year-round programming of activities and traditional events that will serve the greater community as well as international visitors. http://www.olveraevents.com   ###
Social Media: @losmuertos5k