Posts tagged with "Basketball Courts"

Reebok Courting Greatness campaign image via Vicki Scarfone at M&C Saatachi Sports and Entertainment for use by 360 Magazine

Reebok’s Courting Greatness Campaign

Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere

Local artist installations offer creative inspiration, tipped off in NYC by New York Sunshine Install Team for Question Mid “Iverson Four”

Today, Reebok officially launches “Courting Greatness,” its FW21 basketball campaign empowering youth to create playable basketball spaces where they may not exist. Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations, with the first coming from NYC creative collective New York Sunshine Install Team that will honor the upcoming Question Mid “Iverson Four”.

Carrying forward themes from Reebok’s latest film, CrateMaster, which shines light on the grit and creativity of inner city youth, as well as on accessibility issues in urban areas, “Courting Greatness” celebrates players on a local level. Using existing camera and measurement features in mobile phones, the “Courting Greatness” digital tool enables users to map out the exact (or rough) dimensions of a court, be it a free throw line, 10-foot hoop, three-point line or key.

“For kids and teens living in the city, basketball is the pre-eminent sport, but finding space to play can be especially challenging,” said Inga Stenta, Head of U.S. Marketing for Reebok. “We are continuously inspired by athletes who reimagine competition and find alternative ways to play. ‘Courting Greatness’ will help create access for these kids – and players of all levels and walks – whether they have a court or not.”

Demonstrating the tool’s creative potential and how a makeshift court may come to life, Reebok partnered with New York Sunshine Install Team, a contemporary art and fashion collective based in NYC, to create a court using raw, industrial materials, to initiate the campaign. The temporary installation is located at 36 Fifth Avenue in Brooklyn. Local artists in LA, Philly and Atlanta will then be tapped for subsequent installations throughout the FW21 season, each uniquely bringing to life forthcoming Reebok basketball product releases.

Coinciding with the launch of “Courting Greatness” and this year’s summer games, Reebok is set to release its Question Mid “Iverson Four” sneaker inspired by the ’04 national team uniforms worn in Greece, where A.I. adorned jersey number “4”.

Hoopers can visit HERE today to access the augmented reality tool and get to work. The Question Mid “Iverson Four” is available globally in adult and kids unisex sizing from Foot Locker, Finish Line, Champs Sports and Reebok’s website, among other select retailers, beginning July 31.

Reebok Courting Greatness campaign New York Sunshine Install Team for Question Mid "Iverson Four" image via Vicki Scarfone at M&C Saatachi Sports and Entertainment for use by 360 Magazine

NOLA Has Wiiings illustration by Heather Skovlund for 360 Magazine

NOLA Has Wiiings

Red Bull has teamed up with the New Orleans Pelicans and renowned visual artist Brandan “Bmike” Odums for NOLA Has Wiiings, a project dedicated to replacing backboards at basketball courts throughout New Orleans.

Bmike selected eight local creatives to transform old local backboards into works of art, which will be on display starting this month at the New Orleans Pelicans’ Smoothie King Center and online at RedBull.com.

New Orleans locals can vote for their favorite backboard starting today via the Pelicans Mobile App or website. The artist with the most votes will have the opportunity to conceptualize and design a full art court that serves the New Orleans community. 

Bmike’s custom backboard, for exhibit only, will be on display at Studio BE for the duration of the project.

NOLA Has Wiiings brings artists from around the city together to celebrate, brighten and educate communities through colorful displays of art that showcase NOLA’s unrivaled ability to rebound. 

NOLA Has Wiiings Artists

  • Ceaux, a New Orleans-born multidisciplinary artist, has created a backboard inspired by Harrell Park – located on the “Pigeon Town” side of Carrollton – and the color and playfulness that’s felt at playgrounds. 
  • Ayo Scott, painter and son of nationally recognized artist John T. Scott, has created “Big Ol’ Lil Big Chief” in collaboration with Big Chief Terrence “T” Williams of the Black Hawk Hunters, which is inspired by the resilient spirit of the people of New Orleans. 
  • Kara Crowley – Visual Artist, an artist who embraces black culture and positive representation in her own artistic interpretations, has created a backboard which showcases multiple hands expressing the message of unity. 
  • Jessica Strahan, a self-taught painter and muralist native to and based in New Orleans, has created a backboard inspired by dance and its ability to take people through vibrant moments in time. 
  • Marc Verrett / MarcFreshArt, a Baton Rouge based muralist, has created a backboard that illustrates a positive rise to overcome obstacles through imagery of a skull paired with colorful butterfly wings to represent the eternal drive to fly above. 
  • Jade Meyers/THEARTISTJADE, Art director and founder of the art-based company, “J A D E 1 9 9 1,” has created a piece inspired by liberation, growing up in New Orleans, power, nature, Black culture and sports culture. 
  • Bryan Brown, an artist whose work focuses on New Orleans culture, random but beautiful moments, and philosophy, has created “The Big Brain,” a representation of getting mentally healthy to unlock one’s true full potential. 
  • 1985 Poet; Artist: Monique Lorden, an artist and author and co-illustrator of “I Wish for Freedom,” a poetic picture book, was inspired by her memories of hooping at the park to create “Hoops Dreams and Poetry,” a visual story of childhood hope and community.