Reebok and Packer are teaming up to release a limited-edition release of Allen Iverson’s notorious Answer IV. The Answer IV’s are a blast from the past, referencing sport, style and culture of the ‘90s and early ‘00s. The Packer x Reebok Answer IV ($180) will be available on January 21 solely in-store and online at Packer.
NBA basketball legend and style/ culture icon of the ‘90s and early ‘00s, Allen Iverson exemplifies the aesthetic viewpoint from this time period. Celebrated for always sticking to his wits and having shaped an entire generation through fashion and culture, the Packer Answer IV serves as an honor to the legacy that A.I. created.
The shoe is reminiscent of designs from the ‘90s and early ‘00s, equipped with timeless navy leather/ grey mesh upper, highlighted by red accents. The shoe captures the essence of A.I.’s spirit during the prime of his stylistic impact.
Available exclusively at Packer, Friday, January 21.
Brittany Farinas fiercely and fashionably has entered the world of interior design. The designer of both residential and commercial spaces resides in South Florida, where she launched her company, House of One. After graduating from the University of Miami with a degree in interior design, Farinas utilized her life-long passion to help others beautify their spaces. Streamlined, sleek, and polished, Farinas has an impeccable eye for style that makes her stand out. 360 Magazine spoke with the designer about her favorite interior aesthetics, House of One’s recent blog launch, and upcoming projects.
When did you first get into designing residential and commercial spaces?
About four years ago.
What type of look does House of One try to imbue in its clients spaces?
I try to make each of my client’s spaces very much a reflection of who they are, while creating a visually exciting yet timeless look. At House of One, we strive on creating unique spaces with bold moments.
How would you describe your personal favorite interior aesthetic?
My personal design aesthetic is minimal eclectic. I love sculptural elements in a space and I have a great appreciation for luxurious textures. When it comes to designing an interior space for myself- I like to neutralize the primary pieces (larger furniture items such as sofas, tables, cabinetry) and add character in secondary pieces (i.e accent chairs, pillows, accessories, accent lighting).
What visual design software does House of One utilize?
We use AutoCAD, SketchUp, and multiple rendering softwares.
What is the most important thing to consider when designing an interior space?
The most important thing to consider when designing spaces for our clients is to envision exactly how they will use their space daily and how the space will evolve through time.
How does designing a residential space differ from designing a commercial space?
When designing a commercial space, it’s about promoting the brand image and creating a setting for productivity and growth for the company as a whole. It’s necessary to be conscious of how multiple groups of people might be using the space- whereas designing for a residential client is more specific and lifestyle driven. While designing residential and commercial spaces are targeted towards a different end goal, both need to be extremely functional while aesthetically pleasing.
On your website, I saw that you are launching a blog. That is so exciting! What type of content will be published on House of One’s blogspace?
Yes! I am extremely excited about the blog as well. This will be a place where I can elaborate more on the projects in different categories. For example, we will have a section labeled “Project Tours” where you will be able to get an in depth look at some of our recently completed work. I’ll also be featuring posts on different trends, and a behind the scenes look of our design process.
Where do you find interior design inspiration?
I find inspiration everywhere I go. However, I’ve always been inspired by fashion. When I go eat at restaurants I can’t help but touch the different fabrics and materials. I have always been so curious that way.
Did you always have an eye for detail, or are there ways in which you’ve sharped your interior design vision over time?
I would say I’ve always had an eye for detail. My mom worked at a furniture store when I was about the age of 3-15. I spent a lot of days with her hanging around the showroom. I always gravitated towards certain colors/details. At a young age I was very opinionated about what I liked and didn’t like when it came to design. Over time, I feel my eye for design has definitely evolved, and I know it will keep doing so over time. I think it’s just a part of life and growing as a person and designer.
Are there any exciting projects coming up for House of One that you can speak about?
Yes! We’re currently working on a 8500 square-foot office space that we’re all really excited about- the palette is gorgeous. We’ve also been working on restoring a Mediterranean home in Miami Beach, which will be completed in about two months. This project is very special for us, and we’re excited to get this one styled and photographed soon.
Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.
With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear. Today, like most team sports, inner city motorsport or “bike life” is an important subculture in many cities, affording freedom of expression and a sense of community.
To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.
Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.
Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing.
“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.
Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.
Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.
Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.
In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content series titled “Aztrek: 90s Re-Run.”
Featuring the likes of social media sensation Jay Versace, vintage streetwear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and more, the campaign was shot on a variety of mediums that champion the Aztrek’s past and celebrate it within the context of contemporary culture and style.
Each partner was shot in rare vintage ‘90s Reebok gear that they personally curated or custom created – resulting in five unique “one-of-one” capsule collections, all of which will be available for anyone to enter to win on Reebok.com starting today. Sourced from their own personal wardrobes, along with hours of vintage shopping, each collection nods to the singular style of the 1990s, as well as the Aztrek’s distinctive design elements and colorways.
Shot on film as an homage to ‘90s visual culture, the campaign imagery and videos span five truly epic off-road locations, illustrating the sneaker’s evolution from an off-path performance shoe to symbol for ‘90s-inspired style. From the pristine beauty of upstate New York’s national parks, to the enigmatic Joshua Tree and Death Valley desert landscapes and Utah’s breathtaking slot canyons, the campaign showcases the Aztrek’s new Fall/Winter colorways against unique off-road environments and vibrant landscapes.
A suite of films explores how – like the Aztrek – each partner’s unique personal style brings ‘90s-era values of experimentation, originality and self-expression into the contemporary style landscape. The campaign features the following partners:
Jay Versace – Young humorist and social media phenom who built his name on his hilarious original characters, and recently has received major attention for his on-point ‘90s style.
Sara Gourlay of Frankie Collective– Creative Director of Frankie Collective, a women’s streetwear label that cuts apart vintage ‘90s gear and sews it back together in new, trend-relevant forms to create custom, one-of-one designs. For her vintage capsule collection, she didn’t just curate – she sewed her own unique pieces.
Kirk Tilton of For All To Envy – An L.A.-based, vintage fashion institution that began as a shop specializing in hard-to-find ‘90s athletic apparel before moving on to creating its own original clothing.
Jordan Page–Best known as @VeryAdvanced, Jordan is a retro style expert and streetwear archivist whose memory and knowledge of ‘90s style moments is arguably the best on the internet.
Josh Matthews and Angie Chavez – Two next-level vintage collectors and curators who are low-key responsible for the explosion of ‘90s looks you’re seeing everywhere.
Alongside the relaunched Aztrek, all individual partner capsule collections will be available to win via a giveaway on Reebok.com – a platform for individuals to recreate their own ‘90s-inspired style. To enter to win, the rules are:
REEBOK CELEBRATES LAUNCH OF NEW FAST FLEXWEAVE RUNNING SHOE AT NYC EVENT
Rae Sremmurd, Devonta Freeman, Luis Badillo Jr., and Harley Pasternak Put Innovative Flexweave™ Technology to the Test
On March 5th, global fitness lifestyle brand Reebok brought together some of the best in fitness and entertainment to launch the brand’s newest innovation in footwear—the Fast Flexweave running shoe.
An exclusive group of fitness media and influencers put Fast Flexweave to the test in a rigorous, specially-curated workout inspired and led in-person by Reebok partners including Atlanta Falcons Running Back Devonta Freeman, speed specialist Luis Badillo Jr., Reebok Global Trainer Harley Pasternak. To demonstrate the durability of the Fast Flexweave shoe, Reebok trainers designed custom agility workouts that integrated short bursts of speed, quick-power movements and intensive stability training.
Following the workout, Reebok ambassadors Rae Sremmurd took the stage, closing the night with an explosive live performance. Swae and Slim kept the energy flowing by kicking off their set with “No Flex Zone”, before moving on to perform some of their other hits, including “Black Beetles,” “Perplexing Pegasus,” “Swang,” and performing Swae Lee’s newest release, “Power Glide” for the first time.
The Reebok Fast Flexweave is a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability. Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond. Last night, Slim, Swae, and Devonta showed off the next Flexweave release, Fusion Flexweave, which will be available on April 1.
Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.
The Reebok Fast Flexweave is now available in introductory colorways for $100 on Reebok.com.