REEBOK CELEBRATES LAUNCH OF NEW FAST FLEXWEAVE RUNNING SHOE AT NYC EVENT
Rae Sremmurd, Devonta Freeman, Luis Badillo Jr., and Harley Pasternak Put Innovative Flexweave™ Technology to the Test
On March 5th, global fitness lifestyle brand Reebok brought together some of the best in fitness and entertainment to launch the brand’s newest innovation in footwear—the Fast Flexweave running shoe.
An exclusive group of fitness media and influencers put Fast Flexweave to the test in a rigorous, specially-curated workout inspired and led in-person by Reebok partners including Atlanta Falcons Running Back Devonta Freeman, speed specialist Luis Badillo Jr., Reebok Global Trainer Harley Pasternak. To demonstrate the durability of the Fast Flexweave shoe, Reebok trainers designed custom agility workouts that integrated short bursts of speed, quick-power movements and intensive stability training.
Following the workout, Reebok ambassadors Rae Sremmurd took the stage, closing the night with an explosive live performance. Swae and Slim kept the energy flowing by kicking off their set with “No Flex Zone”, before moving on to perform some of their other hits, including “Black Beetles,” “Perplexing Pegasus,” “Swang,” and performing Swae Lee’s newest release, “Power Glide” for the first time.
The Reebok Fast Flexweave is a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability. Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond. Last night, Slim, Swae, and Devonta showed off the next Flexweave release, Fusion Flexweave, which will be available on April 1.
Flexweave is the latest offering from the Reebok Innovation Collective – a dedicated unit within Reebok comprised of product experts and key brand collaborators focused on the pursuit of progression via innovation and partnerships. Through the Reebok Innovation Collective, Reebok continues to develop footwear and apparel of the next generation, highlighting unprecedented technical performance and expression.
The Reebok Fast Flexweave is now available in introductory colorways for $100 on Reebok.com.