Posts tagged with "apparel"

Conison, Blake Holmes and Connor Morton article inside 360 MAGAZINE

CONISON: OUR CHAT WITH HIGH-END STREETWEAR LABEL FOUNDER, CONNOR MORTON 

By Blake Holmes

A celebration of the LA dream, Conison is an up-and-coming, high-end streetwear brand from Melbourne, Australia. 
Recently, we caught up with Founder and Creative Director, Connor Morton, to chat vision, inspiration and what’s in store for the year ahead. 

TELL US ABOUT CONISON..

Conison is a high-end streetwear and design brand. 

At the heart of Conison is a message of inspiration. I want to encourage people to express themselves, providing an avenue for them to explore their own sense of style and creative potential through fashion and design. 

WHAT’S YOUR WHY? 

I’ve always endeavoured to express my creativity through outlets available to me, from DJing and music, to clothing customisation and art. I think everyone deserves this opportunity and my dream is that Conison will provide that for others; an inspiration source that spreads positivity and reinforces the idea that everyone has the power to shape their reality. 

WHAT’S IN STORE FOR YOUR UPCOMING COLLECTION? 

Collection 2 Rise & Fall is a two-part capsule. This collection celebrates an ascension to your highest self and the fall of negative energy. These ideas are expressed in my messaging and I’ve catered to both the NZ/Aus and US/Euro markets, with different materials and designs. 

WHO/WHAT INSPIRES YOU? 

There are countless brands and creators that fuel my fire. Designers like Reese Cooper and Heron Preston, brands like Riot Hill and photographers like Kyle Caulfield to name just a few. 

HOW DO YOU STAY MOTIVATED? 

I believe motivation is something you have to seek constantly. This can be challenging at times and the interruptions of this year have been a prime example. 

Regularly contacting my mentors, listening to podcasts, and painting have kept me in the zone this year. There’s always motivation to be found if you look hard enough. 

WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU? 

Every day is different but I start and end them in the same way. I usually wake up with a warm/cold soak to get focused, then have breakfast while watching motivational content on YouTube. From then I work ‘til i’ve felt i’ve done enough, which means late nights a lot of the time. I also work other jobs and fit in time at the gym or some form of exercise each day. I end the day with business content on YouTube to get inspired for the day ahead.

WHAT’S THE BIGGEST FINANCIAL STRAIN WHEN RUNNING YOUR OWN BRAND? 

Being a one-man band with no backing at 22 has been a struggle. There are definitely financial challenges and they’ve taken a lot of practice, help from mentors and learning to overcome. In saying that, I’m feeling confident in the belief that now is the time to be bold, take risks and bet on myself. When you believe in your brand and the message you’re trying to share, anything is possible. 

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED? 

My mentor sent me a message a few weeks back. I think it’s spot on and something I struggle with at times. “Your art is not about how many people like your work, your art is about if your heart likes your work, if your soul likes your work, it’s how honest you are with yourself”. I try to follow this ethos daily and remind myself of this at times I’m questioning my vision and creative direction. I’ve implemented this into my work daily and it’s become more authentic as a result. 

WHAT’S NEXT FOR CONISON? 

The sky’s the limit. I want to push creative boundaries, not just with Conison but in the global fashion and lifestyle brand space. This means everything from painting collections and exclusive pieces to furniture. 
Most importantly, I want to continue telling the Conison story in an authentic way. Giving people a story to truly connect with is what drives me and the best way to keep people engaged and on-board for the journey. 

I’m learning and growing every day and Conison will continue to evolve with me. I can’t wait to share it with everyone.

LEAVE US WITH A FAVOURITE QUOTE..

I’ve got a few. ‘Ignore the boos, they usually come from the cheap seats’. This one has been really important to me. As a young person, you often face a lot of negativity and doubt from others about your ability to step outside the norm and succeed. I’ve learnt not to take this to heart and stay true to myself, which is something I think we should all strive to do. 

Another favourite is, ‘an arrow can only be shot forward by pulling it backward’. This one’s all about resilience to me, and the idea that on the other side of struggle and hardship is success, fortune and prosperity. I try to remember this with every minor setback and keep a positive mindset no matter the circumstances. When you do, nothing can discourage you from achieving your dreams. This is what Conison is all about. 

Rise & Fall Part 1 drops 7th December, 7:00pm EST
at www.conisondesigns.com 

Champion x Super Mario Bros.

Champion® Athleticwear and Super Mario Bros.™ Level Up with Limited-Edition Anniversary Collection

The New Collection Brings Rare Super Mario Bros. Graphics to Life to Commemorate 35 Years of the Iconic Video Game

Today, Champion Athleticwear, makers of authentic athletic apparel since 1919, launched a limited-edition capsule collection in partnership with Nintendo® to celebrate the  35th anniversary of Super Mario Bros. Available to shop globally, the new Champion x Super Mario Bros. collaboration features unique Super Mario Bros. graphics playfully displayed on classic Champion apparel.

The Champion x Super Mario Bros. collection uses some of the Japanese box art created for the original Super Mario Bros. and utilizes the vintage prints, reinventing them through a Champion lens. Using the authentic apparel brand’s products as the canvas, the collection puts a new twist on classic characters. From a monochrome Toad jumping atop Champion’s Cloud Dye Tee to Fire Mario bouncing fireballs across Champion’s Reverse WeaveTMHoodie, each apparel item taps into nostalgic facets of the popular video game. Plus, there’s even a nod to Mario’s well-known outfit with a super-limited quantity of red Super Fleece 3.0 Overalls, emblazoned with Champion’s script logo.

Champion celebrates teams across all facets of sports, redefining what ‘team’ looks like in today’s culture. While staying connected to one’s squad proves more important, albeit challenging, than ever this year, Champion wanted to reinforce the value of team with this playful collection. To commemorate the whole squad of beloved characters in Super Mario Bros., Champion utilized unique graphics including Mario, Princess Peach, Toad, and Bowser throughout the product assortment, all against a Champion backdrop.

“As a brand that celebrated its centennial anniversary last year, Champion was thrilled to commemorate another iconic brand’s milestone,” said David Robertson, Director Champion Global Brand Marketing. “From the beginning, Super Mario Bros. has represented teamwork by introducing many beloved characters who work together for the greater good. Champion is a brand that celebrates teams, in any shape or form, and we’re excited to welcome the whole Super Mario Bros. crew to ours.”

Featuring notable Champion apparel items, the collection includes a variety of Reverse WeaveTM hoodies, crews, joggers, anoraks, and t-shirts, offering a unique play on beloved fan-favorite characters and items. Spanning men, women, and youth apparel, items range in price from $30 to $150. Starting November 18th, assorted pieces can be shopped in the U.S. on Champion.com and in various retail partners, including Finish Line, PacSun, Jimmy Jazz, Tilly’s, Zumiez, and Shiekh Shoes, before it’s game over for this collection.

To learn more about the Champion x Super Mario Bros. collection, visit Champion.com and follow the brand on Instagram, TikTokTwitter, and Facebook.

About Champion® 

Since 1919, Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including activewear, sweats, tees, sports bras, team uniforms, and accessories. Champion uses innovative design and state-of-the-art product testing to ensure uncompromised quality and innovative apparel for its consumers. Champion Athleticwear can be purchased at department stores, sporting goods, specialty retailers, and at Champion.com.

For more information, please contact us at 1-800-315-0563 or at Facebook.com/Champion, follow us on Twitter @Championusa or on Instagram @Champion. Champion is a brand of Hanesbrands Inc.

Trevor Bauer x Lids

All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer.

In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer.

Bauer caught attention for his personal merchandise and custom cleats during the 2020 baseball season, and he will unveil several limited-edition custom hats, shirts and customizations throughout the year, all of which will be available nationwide.

Bauer said he has been a Lids customer for many years.

“As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful,” Bauer said.

Lawrence Berger, co-founder and partner at Ames Watson and Chairman of FanzzLids Holdings, said Bauer is equally impressive on and off the mound.

“Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content,” Berger said.

Bauer is the reigning MLBPA Players Choice NL Outstanding Pitcher and a finalist for the 2020 National League Cy Young Award, which will be announced Wednesday.

Bauer puts his season up against those of Jacob deGrom, who won the award in 2018 and 2019, and Yu Darvish, who debuted in 2012 with Bauer and is eyeing his first Cy Young Award, as well.

Bauer posted his career-best earned run average in 2020 of 1.73, second best in baseball only behind Cleveland Indians ace Shane Bieber. He won five games and anchored a Reds pitching staff that landed the seventh seed in the playoffs.

He also garnered attention for contributions to baseball as a whole with his self-titled YouTube channel and Momentum, an athlete-driven media company with the goal of connecting fans to the game.

Momentum uses authentic player stories to affect the public perception of baseball. With over 500 original pieces of audio and video, Momentum has built popular series like Bauer Bytes and Live At Bats. Its content has also been distributed through digital channels and partners like PlayersTV and FOX Sports.

You can follow Bauer on Twitter, Instagram and Facebook.

You can also follow Lids on Twitter, Instagram and Facebook.

NBA’s Chris Brickley × Lids collaborate

Highly sought-after NBA skills trainer Chris Brickley has partnered with Lids, the leading sports retailer announced today. This fall, Lids will unveil new Chris Brickley customizations available at all retail locations with Lids Custom. The duo is also working on a new custom hat design with Brickley’s streetwear brand Color Blind as well as a series of branded content, both set to be released later this year.

“Growing up, it meant a lot when I was able to walk into Lids with my Dad and get a hat,” said Brickley. “Years later, to be partners with Lids is a dream come true.”

With over 60 NBA players as clients including eight of the last 11 NBA MVPs, 10 of the last 12 NBA scoring champions, and 29 NBA All-Stars as well as a loyal online following, Brickley has carved out a niche as an influencer at the intersection of sports, fashion, music, and lifestyle. A hat enthusiast since he was a kid, Brickley started channeling his positive energy into streetwear in 2016 when he launched Color Blind. The apparel line promotes racial inclusivity and has become a streetwear mainstay amongst athletes and celebrities alike.

“Chris Brickley is one of the most well-connected and trusted figures in the NBA circle,” said Lawrence Berger, Chairman of FanzzLids Holdings. “His visibility and influence in basketball and streetwear are unmatched. We’re excited to partner with Chris and share his passion for basketball culture with his fans and our customers through his customizations and hat design.”

Brickley is the first athlete trainer to be signed as an ambassador to Lids. His announcement comes on the heels of Lids’ partnership with Pro Bowl running back Melvin Gordon who is the first NFL player to formally team up with the brand. Additionally, best-selling musician and social justice activist Meek Mill joined Lids as a part co-owner last year. The two have since debuted limited-edition and exclusive to Lids ‘DreamChasers’ headwear collections with a new colorway set to launch later this year.

Lids is the largest retailer of hats in North America, with over 28 million sold per year across their 1,200 locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business.

About Lids:

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially-licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.

PUMA x The Hundreds Team Up For Another Collection

PUMA has teamed up again with community-powered streetwear brand The Hundreds for a new line of footwear, apparel and accessories designed with sustainability in mind.

The collegiate-inspired PUMA x The Hundreds collection aims to increase awareness around our environmental impact and make us more conscious about the way we dress. Sustainable materials used throughout the collection include recycled rubbers, organic cotton, chrome-free leathers, and recycled meshes for uppers, lining and sock liners.

Standout pieces from the collection include the PUMA x The Hundreds Performer Sneaker featuring bold colors and recycled materials, the colorblocked Future Rider made from 80% eco-friendly materials, the Chore Jacket which comes in both black and tan along with the Chino Pants to match, and the Reversible Shorts which offers the chance for customization with a different print on each side. Accessories include the PUMA x The Hundreds Convertible Bag which transforms from a shopper into a cross body and a super lightweight packable PUMA x The Hundreds Cap.

Retailing for $40 – $150, the PUMA x The Hundreds collection will be available on thehundreds.com, PUMA.com and select retailers starting Saturday, September 26.

Kaelen Felix illustrates Demi Lovato and Marshmello for 360 MAGAZINE

Marshmello Sports Premiere Apparel

By Cassandra Yany

Marshmello sported a Premiere Apparel Tie Dye Hoodie to promote his new song and music video with Demi Lovato. The electronic music artist and pop singer took to Instagram on Thursday to share the release of their track “OK Not To Be OK” and the accompanying music video. In the photos, Marshmello is wearing a tie-dye hoodie by the LA brand Premiere Apparel.

The color-infused “Rain Forest Hoodie” pairs perfectly with the DJ’s electronic sound, and is one of the brand’s many tie-dye signature styles. Premiere Apparel creates clothing with colorful, mesmerizing designs and comfortable fits. 

Marshmello and Lovato teamed up with the non-profit movement Hope For The Day for this collaboration. The pair are working with the organization— whose motto is “It’s OK Not To Be OK”— to start a conversation about mental health and eliminate the stigmas and judgment that go along with it. While promoting the song, Lovato shared a message via Instagram on Thursday, which was also Suicide Prevention Day, expressing her struggles with mental health and encouraging her followers to check in with themselves and loved ones.

About Premiere Apparel

California grown and LA-Based uni-sex brand Premiere Apparel has a vision of reinventing lifestyle. Creating go-to comfy fits to traditional yet innovative looks as well as environmental manufacturing friendly. 

Premiere Apparel is a unisex streetwear premium brand that combines modern essentials with innovative wash techniques to create comfy go-to basics that make a statement. They believe in true essentials designed from life inspired color palettes that satisfy the soul.

Whether it’s your favorite weekend tee or that cozy sweatshirt for a cool night, Premiere Apparel offers well-made items for everyday people and their ever changing lifestyles. Fewer well designed pieces that are made to last and can go anywhere. They manufacture basics from the highest quality materials, using American-made materials and American labor.

ABC7 x LA Muralists

ABC7 Los Angeles, the most-watched television station in Los Angeles, has joined forces with local muralists to create wearable pieces of art. The art is available on t-shirts and is sold online at ABC7’s brand new apparel shop.

The campaign will raise money for ABC7’s Feed SoCal Campaign, the station’s effort to eliminate food insecurities through donations.

The shirts will cost between $24.95 and $28.50, and 100% of the proceeds will go to the following Southern California food banks: Los Angeles Regional Food Bank, Second Harvest Food Bank of Orange County, Feeding America Riverside/San Bernardino and FOOD Share and Ventura County’s Food Bank.

Corie Mattie, the first featured artist in this series, said, “It’s really important for people to give back to the community; and I think, with art, you can really portray messages that speak to people.”

Mattie’s shirt is available now. Other artists include Jeremy Novy, whose shirt is available Sept. 2, Kar_Part, whose shirt is available Sept. 9 and Ruben Rojas, whose shirt is available Sept. 16.

ABC7 encourages residents to tune into newscasts every Friday at 11 a.m. and 5 p.m. for stories about the need for donations. You can also donate to the food bank of your choice by clicking right here.

PUMA × J. Cole

PUMA has announced the launch of J. Cole’s first signature basketball sneaker: The RS-Dreamer.

J. Cole was intimately involved in the new franchise, from initial inspiration to the final design. This first signature basketball sneaker is intended to be worn both on and off the court – equipped with the latest technology while having a fashion-forward and disruptive design. The RS-Dreamer will be worn on the court by PUMA Hoops athletes and has already been spotted on several NBA and WNBA athletes as they ramp up for their respective returns to play this summer.

Earlier this year, PUMA and Cole announced their official partnership with a TV spot that aired during All Star Weekend. The theme of that spot, which inspired Cole’s new signature product line, is about never abandoning one’s dream, despite the obstacles faced or time passed.

On the sneaker’s “DREAMER” logo, Cole stated “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.”

The RS-Dreamer combines PUMA’s running system “RS foam” and innovative RS technology for superior on-court mobility.

“Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy,” Cole explains, “The Dreamer hopes to change that reality. The highest-level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside.”

Retailing for $125, the RS-Dreamer will be available exclusively in store and online at the Foot Locker Inc. Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com, and PUMA stores starting this Friday, July 31. A limited apparel collection to compliment the RS-Dreamer will also be available for purchase. Additional iterations of the RS-Dreamer are slated to release throughout 2020.

Fashion illustrated by Mina Tocalini for 360 MAGAZINE.

MAGIC Cancels Live Event

Informa Markets Fashion announced today the cancellation of MAGIC’s Las Vegas fashion wholesale trade show at the Las Vegas Convention Center, which was set to run from September 30 – October 2, 2020. Instead, MAGIC, with sister shows, COTERIE, PROJECT, MICAM Americas, and CHILDREN’S CLUB, is in full swing to debut their digital trade event, scheduled to open on September 1, 2020 and run through November 1, 2020.

MAGIC, the largest domestic fashion tradeshow in Las Vegas, which includes WWDMAGIC, PROJECT, MICAM Americas, POOLTRADESHOW, STITCH, and SOURCING at MAGIC draws an audience of international and domestic retailers, brands, media, and industry influencers. With the offering of a comprehensive and centralized digital trade platform this fall, brands and retailers will benefit from an inclusive, location-free opportunity to connect and conduct commerce – bridging the gap created by the continued uncertainty of travel restrictions and health and safety concerns. This digital trade event – one of the largest digital marketplaces for fashion wholesale – is the initial step forward within a much larger, future-facing plan of collaborative physical and digital events for the fashion wholesale industry.

“Based on our discussions with partners and stakeholders surrounding health, safety, and travel concerns across the country, cancelling our late September Las Vegas event, while disappointing, is the best path forward for our fashion community,” said Nancy Walsh, President of Informa Markets Fashion. “Current climate aside, re-evaluating, re-adjusting, and continually maturing our business model has always been part of our company ethos. Our digital trade event is a natural and necessary first step in revolutionizing and innovating our business in a time that is primed for digital opportunity and outlets.”

MAGIC’s digital marketplace, powered by NuORDER will not only feature new and known brands across women’s, men’s and children’s apparel, accessories, and footwear, but like the live event, will also feature a robust line-up of educational programming and seminars. With a full 8-week run time, retail buyers will be able to leisurely explore a full library of shoppable editorials and engaging educational content, from tastemaker-curated roundups and retail discovery sessions to timely industry insights. The fusion of community and value-add content will generate a more efficient endless aisle experience of unique product discovery for retailers.

Additionally, participating brands will benefit from enhanced brand storytelling and the ability to make more informed merchandising decisions in real time through data analytics and NuORDER’S market-leading features such as digital catalogs, line sheets, 360 imagery, and shoppable hotspots to connect and conduct commerce. While the momentum is gaining to utilize this new platform and its technology, exhibitors are already gearing up for onboarding, with weekly webinar training sessions in full swing. Helping brands quickly become comfortable navigating the virtual showroom technology, each hour-long session features a comprehensive tutorial demonstrating platform functionalities and capabilities, followed by a live audience Q&A.

“From the very beginning of planning a digital component to our events, back in early 2020, we have been diligently taking strides forward to ensure a meaningful product was developed for our community. We have had our finger on the pulse of our industry and we have learned so much from our customers, partners, and community in the past few days, weeks, and months – their needs, wants, and hopes – which allows us to more confidently step forward this year and then further enhance our business into a dynamic and hybrid future in 2021,” said Kelly Helfman, President of MAGIC.

MAGIC is the most comprehensive fashion marketplace in the U.S., showcasing Women’s and Men’s Apparel, Footwear, Accessories, and Sourcing resources from around the world. MAGIC fuels the business of fashion by helping facilitate connections between buyers and brands with outstanding services like retail concierge and matchmaking programs, bridging relationships and strengthening connections.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio comprises more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. 

NuORDER is the leading wholesale e-commerce platform. Brands use NuORDER to deliver a seamless, more collaborative wholesale process, where buyers can browse products, plan assortments and make smarter buys in real-time. The NuORDER platform was engineered with flexibility and scale in mind processing over $35B in GMV. It empowers businesses of all sizes with enterprise-level technology. Headquartered in Los Angeles, California with offices globally; NuORDER connects more than 2,000 brands and 500,000 retailers, helping them grow and win together. 

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Kanye West, 360 Magazine, rapper, Kim Kardashian, Adidas, yeezy rita azar, illustration

Bridging the GAP 

By Armon Hayes

Hip-hop icon and culture curator Kanye West announces his 10 year collaboration yesterday with America’s sweetheart brand GAP. Identified as the #WestDayEver, Kanye’s tweet comes as a major displacement in the fashion industry which no one expected. A media frenzy reminiscent of Beyoncé’s Adidas × Ivy Park collaboration as well as Rihanna x Puma is verified for lines of anticipation forming now set to release 2021. 

Offerings include men, women, children and possibly home. It’s premature to speculate on design details; however, fans can assume chique yet simple urban duds shared by both Yeezy and the GAP. The household name established in 1969 proves its resilience and continues to reinvent itself. At a time where diversity and equality is at the cutting edge of pop culture, the GAP boardroom is no stranger to utilizing their voice for justice.

According to CNN, on the day of the announcement GAP’s stocks have significantly increased.