Posts tagged with "fragrance"

Prada third nft drop via 360 MAGAZINE

PRADA DROPS THIRD NFT

PRADA DROPS THIRD EXCLUSIVE TIMECAPSULE NFT COLLECTION

  • On August 4, 2022, Prada will reveal the third in its series of limited-edition Timecapsule Collection drops with a corresponding gifted NFT
  • This drop will offer Timecapsule NFT holders in the ‘Prada Crypted’ Discord community access to unique events and experiences, such as a full Prada journey in Milan with an exclusive invitation to the brand’s fashion show in September. 
  • Following the theme of previous months, August’s Timecapsule shirt is made using upcycled fabrics from Prada’s extensive archive of luxury textiles

Prada announces the release of its third Timecapsule NFT Collection. On August 04, there will be an exclusive drop of gender-neutral physical products, each accompanied by a gifted NFT. This fifty-piece drop follows two successful Timecapsule NFT drops: June, in collaboration with artist Cassius Hirst and July, both immediate sell-outs.  

The Timecapsule NFT Collection underscores Prada’s commitment to circularity by creating new and unique garments using existing textiles from their archive, while Timecapsule NFTs also allow Prada to explore new ways to engage customers in the digital realm.

Prada Timecapsule NFT holders will also gain access to unique events and experiences. This includes a full Prada journey in Milan with an exclusive invitation to the brand’s fashion show in September. More details will be shared on the Prada Crypted Community on Discord. 

The third NFT drop is the #32 shirt in the Timecapsule collection. Constructed from black poplin, the shirt is embellished with a selection of exclusive Prada fabrics, including a Frankenstein-inspired print created by artist Jeanne Detallante. It also features a flower-motif silk lurex brocade, a fabric sourced from a 1950s archive, and a silk lampas from a 1920s archive textile. The shirt is also decorated with a Lattice Badge featuring a graphic created by OMA studio.

The Timecapsule is a monthly online event. For 24 hours, on the first Thursday of every month, Timecapsule Collection products are made available on prada.com in very limited quantities in selected markets. 

Each limited-edition Timecapsule item has its own unique serial number and is prepared for delivery with custom packaging. As such, Prada maintains harmony between the exclusivity of the Prada Timecapsule and the scarcity of the corresponding NFTs.

Each NFT includes the drop serial number and the serial number for its accompanying physical item, so there is a direct relationship between the physical and virtual products. NFT owners are eligible to participate in exclusive benefits and experiences, as well as gain priority access to future drops. 

Prada Timecapsule NFTs are issued on Ethereum infrastructure, offering a secure and user-friendly experience. The Aura Blockchain Consortium provides the underlying NFT solutions and technology. 

DETAILS: 

  • The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Brazil, Canada, China Mainland, Denmark, Finland, France, Germany, Greece, Hong Kong S.A.R., Ireland, Italy, Japan, Kuwait, Luxemburg, Monaco, Netherlands, New Zealand, Norway, Portugal, Republic of Korea, Singapore, Spain, Sweden, Switzerland, Taiwan (China), Turkey, United Arab Emirates, United Kingdom, United States for 24 hours only, starting from August 04, 2022 at 3pm CEST. 
  • Each drop is limited to 50 items. 

Prada NFT announced via 360 MAGAZINE
Prada third nft drop via 360 MAGAZINE

About Prada 

Since 1913, Prada has been synonymous with cutting-edge style. Its intellectual universe combines concept, structure and image through codes that go beyond trends. Its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions focusing on experimentation. The Prada brand is part of Prada Group, a global leader in the luxury goods industry, which owns the Miu Miu, Church’s and Car Shoe brands as well, and produces and distributes luxury leather goods, footwear and apparel. It also operates in the food sector with Marchesi 1824, and in the eyewear and fragrance industries under licensing agreements.

www.prada.com

Judy Garland 100th Birthday Gala and Fragrance Reveal via She Grown Media for use by 360 Magazine

JUDY – A Garland Fragrance

To commemorate one of the greatest Hollywood icons, Vince Spinnato held the legendary Judy Garland 100th Birthday Gala and Fragrance Reveal. Known as a perfume developer and cosmetic chemist, Vince held the event to celebrate the upcoming unisex scent: JUDY – A Garland Fragrance.

The aroma was created in honor of Judy’s rich history and legacy. Her children, Liza Minnelli, Lorna Luft and Joey Luft, attended the gala to further memorialize their mother’s impact on the industry and world.

A custom-made design was invented for Judy’s bottle that showcases a passionate, dreamy theme. The exclusive 100th birthday collector’s bottle was revealed on the night and even up for grabs. The official release of the fragrance is slated for this autumn.

Throughout the evening, the venue exuded elegance. From the “Get Happy! Exhibit” to the House of Racanelli fashion show, attendees were immersed in chunks of Judy history. Her renowned Oscar was exhibited to further showcase the star that Judy truly was and forever will be.

Judy was not only an icon in the entertainment industry, but, too, as an activist for the queer community. With the celebration being held on June 10, it was perfectly aligned with LA Pride weekend. Additionally, the soiree served as a special commemoration for LGBTQ+ cohorts. Lastly, Garland was born during Pride month; and ironically, she passed on the same day as the Stonewall riots in NYC.

In short, the evening served to pay tribute to the work that Judy has accomplished in her career, but also to defend a broader mission.

Article by: McKinley Franklin x Vaughn Lowery

Judy Garland 100th Birthday Gala and Fragrance Reveal Dresses via She Grown Media for use by 360 Magazine
Judy Garland 100th Birthday Gala and Fragrance Reveal via She Grown Media for use by 360 Magazine
Judy Garland 100th Birthday Gala and Fragrance Reveal Dresses via She Grown Media for use by 360 Magazine

Freedom Guide

To celebrate independence, 360 Magazine has created the perfect gift guide for the season. Whether you’re in search of the best cocktails, or some lavish apparel, we’ve compiled the best list of gifts below.

Haute Shore

You can stop the long and frustrating online hunt for the perfect bag each season. Haute Shore has the latest accessories you’ve been looking for. From a young age, founder Beth Zimerbort has been in love with fashion and the endless possibilities of styles and options. Like her mother, Beth believes that a simple outfit paired with a standout accessory can make any combination stunning. Wanting to instill the confidence and power that comes with loving your outfit for the day, she launched Haute Shore to provide every woman with beautiful, affordable accessories that stay on top of the latest trends. With over 1,000 accessories, Haute Shore is committed to helping customers stay fashionable with ease. And you’ll never run out of designs to fit your individual needs and style preferences.

Haute Shore camo book bag via Team Chic Execs for use by 360 Magazine

Aerangis Fragrances

Sometimes it’s the smaller things in life that bring the most happiness. Indulge your senses with delicious summer scents from Aerangis that will add sophistication and ambience to any room. Inspired by the nostalgia that scent can evoke, Aerangis was created to remind us of our sweetest memories. Each scent is carefully crafted, with each signature flavor sure to transport you back in time.

Aerangis luxury fragrance Botanical Journey Gift set via Michele Marie PR For use by 360 Magazine

Razer: Genesis and Unleashed Collections

Razer Genesis

Distinguished by its minimalistic designs and green lines, the Genesis collection features Razer’s iconic tripled-headed snake logo and branding. Designed with comfort in mind, this collection consists of a classic t-shirt and shorts as well as a must-have bucket hat and a stylish bomber jacket. Razer Genesis was made for those who like to strike a balance between effortless style and comfort with versatile pieces made for everyday wear, inside or out!

Razer Unleashed

Razer Unleashed features bold and oversized prints unleashing the Razer brand across a variety of stylish gear created for the ultimate fan. This collection includes an oversized tee, a stylish sweatshirt and casual shorts. The zip-up hoodie, big enough to go over gaming headsets, was specifically designed with the gamer in mind! 

Razer Genesis collection hat and matching shirt via Vaughn Lowery for use by 360 Magazine

XTRATUF

XTRATUF‘s beloved Sharkbyte has a “green” refresh for the season with an all new upper material made from ECONYL® – a 100% regenerated nylon fiber made from fishnets and other nylon waste. The Sharkbyte shoe is lightweight and designed for wear on a boat, but versatile enough to wear anywhere. It features a rear pull tab for easy on, and a reinforced leather panel at the heel for easy off. They are super comfortable and durable and a great warm weather style.

PSYCHEDELIC WATER

For those looking for a non-alcoholic substitution, Psychedelic Water is the first legal psychedelic brand of its kind built on the ethos that psychedelics are more than something you consume. Created with a one-of-a-kind formulation made with kava root, damiana leaf, and green tea leaf extract, Psychedelic Water is a psychoactive, lightly carbonated blend that creates a sense of euphoria for a hangover-free experience.

Sisi Spray n’ Style

Tired of bad hair after an hour at the gym? Or losing space in your luggage trying to fit your hair care essentials? Sisi Spray N’ Style solves every one of these everyday problems.

Years of struggling to brush and style her daughter’s hair left Jessica Urzua feeling frustrated. The brush bristles were always too hard, and she couldn’t get the detangling product worked in fast enough. Both causing sensory overload to her child.

True to a mom’s problem-solving nature, Jessica came up with the idea to combine a gentle brush with a spray bottle, and Sisi Spray N’ Style was born.

  • DETANGLE: Using a mix of boar hair bristles and nylon pins, the brush glides through wet or dry hair with ease.
  • MASSAGE: The curved brush head massages your scalp with each brushstroke, creating a fun and relaxing sensation that even the most sensitive of kids will love.
  • VERSATILE: The compact design allows you to take the brush with you anywhere. Perfect for gym-goers and any person on the go as you will no longer need to pack large bottles of hair product. The Sisi Spray N’ Style is also TSA-approved, also making it perfect for travelers who need that precious luggage space.
  • REUSABLE: Each brush comes with three reusable spray bottles so you can have all your hair care needs readily available. The vacuum-style bottles also make cleaning simple and easy.

SIsi Spray n' Style hairbrush product image via ChicExecs PR for use by 360 Magazine

Leather Honey Cleaning Care

For over 50 years, Leather Honey has been in the business of reviving leather naturally and effectively. Entirely toxin-free, the formula that restores and protects all types and colors of leather, from furniture to cars to fashion to sporting goods. The water-repelling system offers 6 months of protection, is incredibly easy to apply and made of only the highest quality ingredients. 

Their NEW Leather Honey Complete Care Kit is everything you need for all of your leather cleaning and conditioning needs housed in one beautiful box! Includes a Leather Conditioner (8oz), Leather Cleaner (8oz) and two lint-free application cloths.

Safe for kids and pets, Leather Honey soaks into leather’s pores, hydrating the individual fibers of the leather and providing a barrier that prolongs its life. With over 43,000 reviews on Amazon, there’s no wonder that it holds the #1 spot for the Best Seller in Leather Care Products!  

Leather Honey leather care kit via ChicExecs PR for use by 360 Magazine

Modular Closets

Made in the USA, Modular Closets are DIY organizational units that you can order online and custom mix and match to meet your exact organizational needs for a space, room or closet. It can be as simple as a file organizer to a full closet redesign. Modular Closets allow you to create a beautifully organized solution for any room in your house: your home office, the kids’ bedrooms, hallway, kitchen pantry, office, laundry room, craft room, or mudroom. You can even create a closet where there is no closet!

Handy accessories are also available at Modular Closets, including the Vista Shoe Shelf Short Tower, a pull-out hamper, closet valet, scarf rack, belt rack, tie rack, jewelry tray, shelf and basket pullouts, shelf dividers, pants rack pullout, and more. Modular Closets will help transform your living space and lifestyle by helping you maximize your closet’s functionality and style! For more info and pricing, go HERE.

Modular Closets help better organize your life while putting your tastes on display featured inside 360 MAGAZINE

Louis Vuitton Bubblegram

This bright, joyful and uncompromising collection is perfect for a generation on the move who are ready to exploit the bags’ versatility. Over The Moon can be worn in seven different ways, thanks to the shoulder strap and gold chain, either on the shoulder or wrist, and is as suited to day as it is to night thanks to its colourways and suppleness.

Louis Vuitton bubblegram via 360 Magazine

PatPat’s GONeat Collection

Getting the kids ready to take on the playground has never been easier than with PatPat.com’s adorable styles and new GONeat Collection!

This revolutionary line is crafted from a sustainable fabric that’s both stain-proof and waterproof, and launched on June 29th with kids shirts, family matching, basics, and more!

GONeat highlights:

  • Sorona fabric – originated from natural plants, which is a sustainable fiber that opens up a brand-new fashion of sustainability and environmental protection. 
  • It is certified by OEKO-TEX 100 which targets products designed for infants and toddlers.
  • Comfortable, soft, breathable, and long-lasting 

Getinspired for back to school with:

  • GONeat Collection – Make your daycare staff and teachers’ lives easier with clothes that can stand up to water bottle malfunctions, art days, and lunch disasters.
  • Floral Leaf Button Up – Hold on to those summer vibes just a little bit longer while looking sharp for the first day of class.
  • Butterfly Sleeveless Dress and Cardigan Set – Flutter into the new year in comfort with this gorgeous dress and a lightweight sweater for layering.
  • Solid Waterproof Backpack – This spacious carryall has plenty of pockets and is stylish too.

From florals and dinosaurs to Paw Patrol and the new GONeat Collection, parents can stock up on adorable staples with the click of a button. 

Go-Neat Technology in full display via Everything Branding for use by 360 Magazine

Reebok Answer DMX

 Reebok has confirmed a July 29 return for its historic Answer DMX ($170, GX6330) basketball shoe, the first installment of Allen Iverson’s signature 14-sneaker “Answer” series introduced in 1997.

In ‘97, following the momentous ‘96 rookie release of Iverson’s coveted Question Mid – his first signature Reebok basketball shoe – the brand issued a response – better yet, an answer. Reebok’s Answer 1 debuted for Iverson’s sophomore campaign in Philly as the prolific guard continued his rise to stardom, on and off the court.

Featuring Reebok’s revolutionary DMX airflow technology underfoot, Answer was designed to meet the demands of Iverson’s explosive dribble moves, tenacious defense, and bold style.  

25 years later, Answer DMX returns in its OG ‘97 white/red colorway with an all-leather upper, patent leather accents, “I3” jewel branding, an ice rubber outsole with red flecks, DMX technology underfoot, and  a commemorative “Rookie of the Year” tongue tag.

Reebok’s Answer DMX ($170, GX6330) is available beginning July 29 from Reebok.com/US/Classics-BasketballFoot Locker, and select retailers.

Reebok’s Answer DMX via Reebok for use by 360 Magazine

Ralph Lauren Fragrances Presents Ralph’s Club

At Sunset Tower Hotel in Los Angeles

Ralph Lauren Fragrances hosted an exclusive evening of cocktails and entertainment at the Sunset Tower Hotel in Los Angeles to celebrate Ralph’s Club Eau de Parfum, a new masculine fragrance designed to inspire people to come together.

Guests enjoyed cocktails inspired by the notes of the fragrance, as well as a performance by Prince Charlez.

Representing the best night of your life captured in a fragrance, Ralph’s Club Eau de Parfum is a long-lasting, woody scent that was thoughtfully designed for mavericks of style who inspire others to enjoy the fullness of life around them.

Attendees included faces of Ralph’s Club Fai Khadra and Luka Sabbat, musical guest Prince Charlez, DJ Travis Bennett, and guests Darren Barnet, Quannah Chasinghorse, Angus Cloud, Kio Cyr, Cameron Dallas, Amanda Diaz, Jasmine Daniels, Jared Eng, Ben Esqueda, Isabelle Fuhrman, August Getty, Nate Gill, Blake Gray, Vinnie Hacker, Barron and Tessa Hilton, Kathy Hilton, Wisdom Kaye, Chriselle Lim, Jonas Maier, Dexter Mayfield, Ava Michelle, Ayoub Mutanda, King Princess, Michelle Salas, Nicholas Scarpinato, Sharl, Stephanie Shepherd, Hailmore.

Rachel Zoe

Ayoub Mutanda × Erin Johnson

*All Photos by Stefanie Keenan/Getty Images for Ralph Lauren)

illustration by Alex Bogdan for use by 360 Magazine

Netflix’s Halston Recap

“You are only as good as the people you dress” – Halston.  

To the world, he is better known as Halston: the first American fashion designer who changed fashion forever. The new Netflix limited series Halston tells the story of fashion legend Roy Halston Frowick.

Created by Ryan Murphy and directed by Daniel Minahan, the five-episode series is adapted from the 1991 book Simply Halston: The Untold Story by Steven Gaines. It focuses on the rise and fall of the late designer (played by Ewan McGregor) known for dressing socialites and celebrities–notably Babe Paley, Liza Minnelli, and Jackie O.

With being the designer that brought American fashion onto the grid, many have been interested in Halston’s life. It is not the first time that his glamorous and tortured story has been put in the spotlight (2019 documentary Halston). But Ryan Murphy takes Halston and produces a version of him that does not try to escape his queerness. Some might not agree with this version of him, but Halston definitely shows us that with fame and status, stardom can also be very lonely.

Episode 1: “Becoming Halston”

The opening shot brings us to Halston’s hometown in 1933: a farm in Evansville, Indiana. Quite creative since his early days, Episode 1 shows Halston taking feathers from the chicken coop and making a hat for his mom. By 1961, he is known for designing Jackie Kennedy’s pillbox hats. Unfortunately, by 1968 Jackie O stops wearing them, and Halston’s hats become an afterthought.

The intro shows us how quick trends fade, and Halston sets out on his journey to rebrand himself. He tries to take a page from Ralph Lifshitz (now globally known as Ralph Lauren). Halston tries to create an exclusive American couture line for Bergdorf Goodman. However, the fashion world is not interested in his black and white dresses and not a single piece sells.

Unfazed, Halston meets up with illustrator Joe Eula (played by David Pittu), convincing him to join the Halston team. Eula tells Halston, “You want to be Balenciaga. There’s already a Balenciaga. What we need is to figure out your signature.” At the same time, Halston is introduced to Liza Minnelli (Krysta Rodriguez), who compares Halston’s pillbox hats to her famous mother Judy Garland: “You and me are living under the shadow of something, and we’re both trying to do the same thing.” Minnelli becomes Halston’s first muse, shaping her into a friend and collaborator over the course of the series.

Securing funding of $100,000, Halston gathers a small crew to set up shop: Joe Eula, model Elsa Peretti (Rebecca Dayan), and junior partner Joel Schumacher (Rory Culkin). Halston takes Schumacher’s idea of a flowy, dyed fabric and makes dresses out of them. Though the show doesn’t lead to any sales, it gains American socialite Barbara “Babe” Paley’s interest. During the meeting with Paley (Regina Schneider), Halston shows her Ultrasuede synthetic trench coats, claiming “It’s sexy. It’s comfort. It’s freedom.” She takes one in every color.

Episode 2: “Versailles”

The star of this episode is the iconic Battle of Versailles, which pitted French designers against American designers. In the French establishment is Yves Saint LaurentPierre CardinEmanuel UngaroMarc Bohan (Dior), and Hubert de Givenchy. The American establishment is composed of Oscar de la RentaStephen BurrowsBill BlassAnne Klein, and Halston.

Though at first, Halston was not interested in the 1973 fundraiser for the Versailles, which also doubled as a means to get the American fashion name out to the world. Despite every woman in Central Park wearing his Ultrasuede, Halston tells publicist Eleanor Lambert (Kelly Bishop) that he can’t do a fundraiser because he’s broke. Trying to balance art and commerce, Eleanor sets Halston up with David Mahoney who wants to buy Halston’s licensing, proposing mass production. However, Halston initially refuses, saying “you’re only as good as the people you dress.”

Norton Simon sponsors Halston’s team to go to the Versailles show, and Halston convinces Minnelli to tag along and perform for him. With his entourage, they travel to Paris with 24 designs in an attempt to show their worth to the fashion industry. While nothing seemed to be going right at first – the backdrop size is wrong, costumes have not arrived, looks need to be designed – Minnelli forces Halston to pick himself up as his nerves get the better of him. And Halston does, slaying the runway with a 70s purple sequin dress, topped with a feathered hand fan that gets him a standing ovation. Original designs can be seen here.

By the end of the episode, we see a glimpse of Halston wanting protection from his “magical” childhood that was actually lonely and scary. He signs the contract with David, “If I sign that contract, I must never, ever, be left to feel unappreciated, underfunded, unprotected, unsafe. Promise me that, David.” While not everyone agrees with him selling his name, Halston gets new cash flow at the expense of his trademark name, pushing him through to stardom.

Episode 3: “The Sweet Smell of Success”

Focusing on Halston’s first fragrance, the third episode reminds us of Halston’s roots and the scents that created him. In the opening scene, we watch Elsa design a sensual perfume bottle for Halston, though the gravity defying perfume stopper is not sold to Mahoney. In an interesting conversation about phallic symbolisms, Halston is told the stopper is impossible to manufacture.

Arguing that creativity wins commercialism, Halston writes a check for $50,000 to pay for his own manufacturer, unwilling to compromise the exclusivity of the design. To create his scent, we are met with Adele (Vera Farmiga), who forces Halston to dig into his past for scents that evoke emotions. Adele bends Halston to her demands, and we get to see Halston’s inner, broken child more than ever in this episode. They discuss different scents and the memories Halston has connected to them: his fascination with scentless orchids, spring grass, tobacco, and his lover’s jockstrap.

Liza is off getting married and Halston has a breakdown. His lover boy, Victor Hugo (Gian Franco Rodriguez), points out that Halston just wants yes men and loyalty, and not everyone can do that for him. While work-life balance is not something that Halston achieves, his perfume becomes one of America’s best-selling perfumes, achieving $85 million in sales within the first two years. This led Halston to launch a plethora of new products–including suitcases, sunglasses, and carpets.

Despite all his success, we see that Halston does not find much love at Studio 54. In the heartbreaking final scene, we watch Hugo witnessing his lover having sex with another partner. While people are lined up buying products by Halston, he does not seem to have anything for himself.

Episode 4: “The Party’s Over”

Studio 54-era of Halston’s life: This episode shows Halston’s spiral into drugs and partying. The surplus and gluttony in overwhelming success and his cocaine addiction has him dropping the ball on his business, Liza faints on the dancefloor due to her drug habit, and there is a vent death at Studio 54.

Calvin Klein takes reign as top designer, and Halston spends his time cursing his competitor out. David Mahoney believes that jeans could be Halston’s next best creation and proposes the idea to Halston, in which is declined. As he loses his self-control, Halston designs have stopped selling at a growing rate. On the other hand, Elsa starts to be successful at Tiffany’s as a jewelry designer. Halston’s ego takes a problem with this, as he thinks he is the only one with talent and that Elsa should be thankful for him and give him credit. Belittling everyone around him due to jealousy, Halston pushes everyone away, left with nothing but his own name.

Halston’s mother dies unexpectedly, and this changes his mind about designing jeans when he sees a Calvin Klein commercial (starring Brooke Shields, originally from the 1980s). His ego takes a beating when David tells him he is “six months too late,” and Halston is no longer setting the fashion trends.

Things don’t look up for Halston either, as Mahoney tries to take Norton private and fails, resulting in a change of management. The AIDS pandemic is seen through the lens of Victor who tests positive for HIV, and Liza checks into rehab. Unsurprisingly, Halston is left in isolation by the end of it. With no other choice, he becomes the inhouse designer for JCPenney for some petty cash, and we no longer see the Halston that believed in exclusivity and creative control.

Episode 5: “Critics”

With designing how JCPenney, Halston is no longer having any fun. With pushing everyone around him away, he is only left with his assistant by his side and that is only because she is “getting paid to do so.” Halston begins showing up to the office at dinner, pushing off his deadlines, all while snorting large amounts of cocaine.

The company replaces Halston with designer John David Ridge (Jack Mikesell), the first person that lets Halston know he is an embarrassment, “How dare you be so irresponsible with the empire you spent your whole life working for?”

After being diagnosed with HIV and forced to retire, Halston’s life is put into perspective, and he really thinks about what he wants out of this life. Perhaps afraid that he might die without a final design to call his own, he seeks out his friend Martha Graham, and designs a spandex collection for her show. The reviews for this design gives Halston the acceptance that he was searching for the entire life and he finally admits that “Halston” was not just him, it was his entire team.

The series ends with Halston leaving to the West Coast and spending the rest of his days along the Pacific Ocean, mixed with tearful snippets of him watching Graham’s Persephone.

“We’re given one name… just one. And that’s all we have when we’re on the earth. And that’s all we leave behind us when we’re gone. I wasn’t precious enough with mine.” – Halston to Joe Eula, Halston Episode 5.

While five episodes is not enough to talk about Halston’s magnificent life, we get to see the grandeur of Halston’s reign in Ryan Murphy’s rendition. Captivating and intoxication, we see his friendships and intimate scenes unfolding in the series. While it may not be everyone’s cup of tea, you cannot deny the legacy that is Halston.

“Halston” premiered May 14 on Netflix.

Perfume illustration for 360 Magazine by Kaelen Felix

Guide To Different Perfume Types

Shopping for new perfume can be somewhat overwhelming, especially when you have to think of all the elements to consider. This can be anything from the type of perfume to the scent profiles.

However, before you consider all the add-ons, it is important to know the different types of perfumes that are available on the market. Thus, below we have outlined an in-depth guide to different perfume types for a proper introduction to the world of perfumes.

 Types Of Perfumes

Typically, there are five types of perfumes on the market. These include Parfum, Eau de parfum, Eau de toilette, Eau de cologne, and Eau de Fraiche. The main difference between these perfume types is their fragrance oil concentration; which ultimately, affects other behaviors and characteristics of the perfume.

 Parfum

Parfum is the purest form of perfume available on the market. Otherwise known as Extrait de parfum or pure perfume, Parfum boasts the highest fragrance oil concentration.  Typically, Parfum contains between 15% to 25% fragrance oil concentrations. However, sometimes, you may find premium perfumes with fragrance oil concentrations of up to 40%.

Due to this high fragrance oil concentration, Parfum tends to be the most expensive perfume type on the market. This is caused by the high cost of obtaining the fragrance oil. For example, you need up to 10,000 roses to make a single 5ml bottle of essential rose oil. Thus, the fragrance oil extraction phase can be quite costly.

It gets even more expensive for perfume makers that make their perfume using rare and premium ingredients.  Additionally, because of this high fragrance oil concentration, Parfum tends to last the longest amongst all the perfume types. When you apply Parfum, it can last on your skin anywhere between 6 and 24 hours.

Because it has a higher fragrance oil concentration, this means that it has the lowest alcohol concentrations. So for people with sensitive skin such as dry skin, Parfum is an excellent option, if you can of course afford it.

Eau De Parfum

Eau de parfum, also known as EDP, has the second-highest fragrance oil concentration after Parfum and has a higher alcohol concentration than Parfum. Similar to Parfum, it is a better option for sensitive skin as well, because its alcohol content is still relatively low.

Generally, Eau de Parfum contains anywhere between 15% and 20% fragrance oil concentration. It is generally less expensive than parfum, nevertheless, somewhat expensive. When applied on your skin, depending on the scent profile and ingredients, Eau de parfum will last you between 4 and 6 hours.

Amongst perfume types, it is one of the most commonly sought after as it is suitable and somewhat reasonably priced for everyday wear. Its longevity means that you can go a whole day and refresh it just once or not needing to refresh it at all.

Eau De Toilette

Eau De Toilette, also known as EDT, has the third highest fragrance oil concentration. EDTs have a fragrance oil concentration of between 5% and 15% and similar to EDPs, there are amongst the most popular perfume types. However, EDTs exist with false presumptions amongst most consumers – probably perpetuated by salespersons – that they are not as good as EDPs. Don’t fall for his trick!

EDPs are not at all better than EDTs – well, except in situations where you are comparing a high end EDP with a low end EDT. Eau de Toilettes are a variation of EDPs with less fragrance oil concentrations. Thus, their difference is that they are less strong (scent wise) than EDPS. However, their quality is the same.

Eau de Toilettes are designed for individuals that are looking for the same scent but an option that is more subtle rather than strong and pungent. Typically, many perfume experts consider Eau de toilette a daywear fragrance and Eau de parfum as a nightwear fragrance.

 Similarly, Eau de toilette will last you anywhere between 4 and 6 hours. So the next time you are perfume shopping, compare these two perfume types only based on the strength of their scents rather than longevity or quality – EDPs are not necessarily better than EDTs!

Eau De Cologne

Eau De Cologne, also known as EDC, is formulated with one of the lowest fragrance oil concentrations amongst other perfume types. Eau de Cologne has a fragrance oil concentration of between 2% to 8% and the highest alcohol concentration.  The lower fragrance oil concentration makes EDCs quite cheaper.

 Many EDCs come in bigger bottles as you may require you to apply more compared to when you apply Parfum or Eau de parfum. Typically, many EDCs are formulated for men as lighter fragrance variations for stronger perfume scents. Additionally, EDCs are used as colognes or aftershaves. Their recipes normally consist of herb and citrus notes as well.

Eau De Fraiche

Eau De Fraiche, also known as Fragrance water, is somewhat similar to Eau De Cologne as it lasts within an hour or two of application. Eau de Fraiche boasts the lowest fragrance oil concentration of between 1% and 5%. A good example of Eau de Fraiche is fragrance or body mist.

Eau de Fraiche has the lowest fragrance oil concentration, however; it doesn’t have the highest alcohol concentration. Instead, most of the remainder of Eau de Fraiche is water; which accounts for the name fragrance water.  

Whilst there are different perfume types, the key principle to stick with when choosing a perfume to invest in is that a higher fragrance oil concentration equals higher perfume cost. However, a higher fragrance oil concentration also equates to stronger perfume scent and sometimes, longevity. It is also a good idea to know the ideal purpose for your perfume.

For example, Eau de parfum is ideal for nightwear whilst Eau de toilette is ideal for nightwear. Eau de cologne is mostly formulated as a cologne or aftershave. Fragrance water on the other end is ideal for refreshing whether you are at the gym or the beach. After equipping yourself with the right information about perfume types, your next step would be to learn about the perfect scent profiles.

 

 

Diptyque

PARIS IS YOURS

Although born in the 5th arrondissement, its toe almost in the waters of the Seine, and although still a resident, not once in almost 60 years since Diptyque was founded has it shared the story of its life in Paris.

A simple omission, like looking for your glasses, when all the time they were resting on your forehead? A Freudian slip that makes you wonder of which repressed emotion it might be a symptom? Or after all, and as everyone knows, since it is the guardian divinity of the House, might it be a chance inconsistency? Rather than founder in speculation, there was an urgent need to right this wrong. To remind those, perhaps large in number, who imagining it anchored in London or New York, may not know that diptyque is primarily a child of the Parisian Left Bank.

To make amends for such a long silence, and after the Venice of Olène, the Greece of Philosykos, the Vietnam of Do Son and the Japan of Oyédo, it is simultaneously paying dual homage to its native city.

HOW SHOULD WE CELEBRATE SUCH A CITY?

Embracing it all would be utopian. Shedding light on a single aspect impossible. Why the cheeky Paris of Mistinguett or Gavroche and not the revolutionary Paris of Camille Desmoulins and Louise Michel? Why prefer the Butte-aux Cailles, between half-timbered pavilions and the forgotten banks of the Bièvre, to the artistic, surrealist and cinematographic Paris of Montparnasse? Is the seclusion of the 7th arrondissement fairer than the picturesque 18th? But obviously, as always, and as ever at diptyque where we believe so strongly in serendipity, it was an unforeseen event, an unexpected incident, that brought the solution to light.

It happened on avenue de l’Opéra, or to be more precise, at home. Not long ago, the House moved into a beautiful apartment on the “noble floor” of a Haussmann-style building located on this major road. What seduced us? The incredible ceiling heights, large windows, bordering balconies, marble fireplaces, herringbone parquet floors, and moldings. On pushing open a hidden door, we discovered the bathroom of a former occupant, Sarah Bernhardt.

We believe so, since the address was then one of the chicest in the capital… Lined with ceramic frescoes teeming with parrots, multicolored peacocks, ocean views and flourishing vegetation, this Art Nouveau masterpiece – listed in the inventory of Historic Monuments – immediately oiled creative wheels, opening the way to a composition dedicated to Paris before the Great War.

BIRTH OF CHYPRE

In addition to this bathroom, it is astounding how many things, on closer inspection, tie diptyque to these short years at the turn of the 19th to the 20th century: the swan, then a symbol of female grace, has been present in the iconography of the House for thirty-six years, as part of the identity of l’Ombre dans l’Eau; just like the peacock, its feathers and plumage, another bird in vogue in the 1900s, and found since 1968 on the panoramic illustration of l’Eau; orientalism, a true passion of the founders Desmond, Christiane and Yves (Knox-Leet, Gautrot and Coueslant); the English painters and graphic designers, Arthur Rackham, Aubrey Beardsley and William Morris and their formidable stylized illuminations that went on to inspire Desmond and define the graphic identity of the vignettes adorning future bottles. Not to mention, of course, perfumery, a craft reinvented by chemical synthesis, then making its entry into the modern world.

Joseph Marie François Spoturno, better known under the alias François Coty, is said to have been its leading light. What is left of hisworks? Materially: hardly anything, a few estagnons lounging in a safe at the Osmothèque de Versailles. Culturally: the very foundation of what for decades constituted the epitome of “à la parisienne” chic, the most famous olfactory structure in history, condensed into a simple noun: chypre. This is how it comes into being: Chypre is an architecture created by the boiling points and degrees of evaporation of the materials used.

EAU CAPITALE

Eau Capitale is the first diptyque chypre. As such, it follows a principle conceived more than a century ago. Olivier Pescheux, a high-flying perfumer and faithful companion, nevertheless took care to illuminate it with the lights of the 21st century! An “abstract”, enigmatic fragrance, it embodies a form of slightly detached refinement of the elegance exuded by the aura of the “city of light”. It opens with the freshness of “vert de bergamote” tempering its consummate voluptuousness. Fruity, yes, yet lively and zesty. Was it studded with pink peppercorns to recall the pomanders – oranges pricked with cloves – once brought back from England by Desmond? Or to orchestrate the eagerly awaited “olfactory accident”? Between the flower and the spice is like an exclamation mark, a Capital letter.

In the center of the triangle is a bouquet of flowers bordering on excess. Wide-open petals, on the verge of falling, intense, rich scents of roses from Bulgaria and Turkey and ylang-ylang from the Comoros. No doubt François Coty used the Grasse variety of centifolia, also known as May rose. Now almost impossible to find, botanists have managed to replace it with extremely fine cultivars planted in Eastern Europe, on the fringes of Asia, of which even the residual water, also contained in this fragrance, smells divine. Ylang-ylang, on the other hand, has accents of English candy, highly palatable and long on fidelity. Cinnamon bark essence heralds the woods to follow. It stands for freedom: no lichen, no moss or oak or pine! But, yes, patchouli. With its leaf, distilled to the heart in Indonesia in line with the ethical qualities of sustainable development. And the peppery facet of “Akigalawood” produced by an enzymatic reaction of the plant in contact with ad hoc bacteria. And finally, “Georgywood” for its earthy and dark vetiver-like aspects. Ambrofix, between musk, dry tobacco and ambergris, closes the chapter.

SEE BETTER FOR A BETTER SENSORY EXPERIENCE

At the start of the diptyque saga, there were brushes, pencils, colors, paper. And canvases. Long before fragrances, it was, principally, art that united Yves, a former student of the École du Louvre, Desmond who studied Fine Arts and Christiane, a Decorative Arts graduate. The first became a scenographer, the others having already teamed up to create upholstery fabrics. They painted all the time. Once you are aware of this, you realize the importance of the visual element in their approach to perfumes, as each has a story to tell. All three friends had a specific activity within their partnership – Yves was the project manager, Christiane the nimble-fingered artist, Desmond the natural inspirer – and it was he who was responsible for designing labels, boxes and signatures. His Chinese ink line contrasted black with white, at times marked by sinuosity, at others symmetry. His lettering is enclosed in the recurring oval, his logo recognizable among a thousand.

On the back stands a peacock with magnificent plumage, dots, and lines intertwined, saturating each square millimeter with patterns.

On the front is an Eiffel Tower, roses, bergamots, recurring patchouli leaves and the words “Eau Capitale” in rolling calligraphy.

PARIS EN FLEUR

A candle is the very least that diptyque could add to this celebration – a rose candle, of course.

Roses like those of Bagatelle in the Bois de Boulogne(and the Flower Market, that lovers still offer to their amour. Some are an aromatic delight, most are not. But the idea we make of it matters almost as much: a certain spring emotion, the pleasure of living here and watching the Seine flow by from a bistro terrace. The scent that goes up in smoke (chypre, of course) has a pleasant freshness, a host of petals and the memory of patchouli that lingers long on drapes.

The eau de parfum and the scented candle are accompanied, in limited-edition boxes, by a solid perfume and a scented wax oval.

“Being a Parisian is not about being born in Paris, it is about being reborn there” Sacha Guitry once said.

Lily Aldridge Perfumes

Supermodel, philanthropist, mother and entrepreneur, Lily Aldridge unveiled her first scent, Haven, in early September – a delicate floral homage to the home in Nashville she shares with her two children and husband, Caleb Followill. This Friday, Lily will be welcoming her second fragrance, Summit – a wood and spice blend reminiscent of the Smoky Mountains of Tennessee, to the collection.

Summit by Lily Aldridge Parfums A wood and spice blend that delicately marries Cinnamon, Tobacco, Patchouli, and Leather to encapsulate the beauty of the Smoky Mountains and give the gift of warm indulgence with each and every spritz. Available beginning November 15th for $50, exclusively HERE.

influencer Mariano Di Vaio , 360 Magazine, Dolce & Gabbana

K by DOLCE&GABBANA

K by DOLCE&GABBANA is a fragrance that inspires and captivates, blazing a trail of lingering masculine seduction. Instantly conjuring the Italian countryside and the Mediterranean midday sun, its warm enveloping embrace evokes the fresh earthy scent of wooded Tuscan hills. The sublime and majestic scent boldly creates a vibrant crescendo of citruses, ignited by fiery aromatics and underpinned by sophisticated and sensual woods. This scent was a collaboration between two renowned perfumers – Daphné Bugey and Nathalie Lorson – each bringing their own quality to the finished fragrance.  

The fragrance opens with zesty citruses that invigorate the senses: an energetic fusion of sparkling blood orange and pressed Sicilian lemon. Their effervescence is tinged with the fresh bite of juniper berry and warmed by amber accents of calming clary sage, blended with crisp geranium and restorative lavandin. These notes are ignited by an arresting spark of spicy pimento essence, an ingredient seldom used in perfumery, which adds a touch of heat, kindling the heart of the fragrance and amplifying its masculine energy. The scent then unfolds to a base of warm woods, sensual cedarwood merging with earthy vetiver, before yielding to the sweet spiciness of patchouli. Magnetic and unmistakably masculine, the scent both reflects and intensifies the innate charisma of a modern-day king.

DOLCE&GABBANA Beauty + new limited-edition scent

LIMITED EDITION FOR SUMMER 2019

While Bianca Balti and David Gandy remain the iconic faces of Light Blue and Light Blue Pour Homme, a new couple embodies the 2019 Summer limited edition to tell the story of the new fragrances: Light Blue Sun

Light Blue Sun is an invitation to Capri – let the new fragrance take you on a trip to relive your first summer romance.

LIGHT BLUE SUN – POUR FEMME

Dolce&Gabbana Beauty captures the essence of young, sun-kissed passion with new limited edition fragrances, Light Blue Sun, exploring a new olfactory territory: warm, sensual, sunny. Light Blue Sun is inspired by the exhilarating magic of summer love on the enchanting island of Capri, warmed by the dazzling Mediterranean sun rays. This summer, Light Blue’s fruity floral signature takes on a new sunny, sensual quality, as though warmed by the languorous heat of the Capri sun. Light Blue’s mouth-watering top notes of tangy Italian lemon and juicy Granny Smith apple are quenched with a liberal splash of cool, refreshing coconut water, and sharpened by the crisp sea sprays of the ozonic accord. The original heart of sensual jasmine and feminine white rose is now infused with exotic frangipani, creating a heady blend of sun-soaked floral nectar. In the base, aromatic cedarwood is warmed with ambrosial amber and the sweet intensity of Bourbon vanilla. Finally, a hypnotic trail of seductive white musks lingers on the skin, evoking the addictive desire of summer love.

LIGHT BLUE SUN – POUR HOMME

The iconic woody, spicy scent of Light Blue Pour Homme is reinvented with a splash of freshness and suffused with the warmth of the Italian sun. A chilled cocktail of Italian bergamot and juicy frozen grapefruit is invigorated with the vibrant, spicy tang of ginger and the fresh aquatic wave of the ozonic accord. As the fragrance evolves to an intensely Mediterranean and masculine heart, the warmth of cedarwood and cypress conjure the power of the sun at its midday peak, setting aromatic rosemary against a refreshing cooler of coconut water. Woody oakmoss and sensual white musks dominate the drydown, as earthy vetiver and carnal vanilla recreate the irresistible allure of salty, sun-kissed skin.

THE PACKAGING

The warm sun of Capri lends its golden amber hue to the fragrances, while the sky- blue boxes are embellished with a traditional illustration of the beaming sun, in the style of the Mediterranean majolica of Capri.

THE NEW DIGITAL CAMPAIGN

The launch of Light Blue Sun marks the sequel to the Light Blue story with the summer crush of two young blondes, who meet on the enchanting island of Capri.

CHAPTER 1: SUNCRUSH

While she enjoys a gelato, and he works on the harbourside, the young couple catch each other’s eye.

CHAPTER 2: SUNSATION

As she sunbathes on the beach, he approaches to whisper an invitation in her ear. They spot a boat moored near the Faraglioni and hatch a plan.

CHAPTER 3: SUNSCAPE

Winding along the clifftops on his scooter, her arms wrapped tight around his waist, they arrive at a secluded cove, the sea sparkling in the midday sun. He dives into the water towards the boat anchored just off shore….

CHAPTER 4: SUNKISS

She basks on the sun-soaked deck, while he pulls anchor. Finally, they can resist each other no longer, and he draws her towards him in a passionate kiss….

THE MASH-UP:

Lunching in the sun with her friends, she spots him working on the dock, and her imagination starts to race. Suddenly she is basking in the sun, as he whispers in her ear, then stripping down to her bikini as they dive into the water. She imagines them frolicking on the deck of a boat by the Faraglioni cliffs, and imagines him drawing her towards him in a passionate embrace. As she finally emerges from her reverie, she holds his gaze with a flirtatious smile.