Posts tagged with "how to"

Kaelen Felix Illustrates a Healthcare Article for 360 MAGAZINE

Authenticx x Healthcare Companies

Healthcare companies are at the center of so many debates right now, and their involvement in the pandemic is one of the biggest.

Having to answer customer questions while COVID-19 impacts the nation in a manner unprecedented in our lifetime can be a challenge, but Authenticx is offering advice to companies attempting to provide answers.

Authenticx CEO Amy Brown said the upcoming flu season will bring about more questions, and we can use the past several months to prepare.

“Americans are tuned into what healthcare experts are saying like never before. We’re urging healthcare providers to seize this opportunity to listen to the concerns of the public and use their resources to provide clear guidelines and straightforward advice so healthcare consumers can make the best decisions to protect themselves and others,” Brown said.

Based on 45,000 data points pulled from customer conversations, Authenticx was able to determine three main concerns regarding coverage. The three concerns are as follows:

1. Contraction Risk: Patients have divided themselves into different demographics trying to determine the possibility of contracting COVID-19, and the flu will only make it more difficult to determine. Customers called their healthcare providers to ask questions like:

  1. Should I get my flu shot this year or does that lower my immune system?
  2. Is there anything I should know about flu shots relative to my specific treatment plan?
  3. Should I quarantine if I think I have the flu?
  4. How do I know if I have the flu or COVID-19? What should I do about that?

2. Flexible Payment Options: Unstable employment and loss of insurance have been devastating results of COVID-19, but customers are still trying to remain safe. Customers reportedly asked how to proceed forward with healthcare given limited financial flexibility. Those concerns are not likely to curtail in the very near future.

3. Supply Chain & Access to Medications: With COVID-19 taking priority in national health, many patients expressed concern about getting medication they required prior to the pandemic. Issues with the mail system could also cause consumers to panic if their medication sees shipping delays or problems. Between flu shots and COVID vaccines, drug manufacturers are being kept busy. Some worry they’re too busy to handle normal mandatory medication.

Brown said healthcare companies can implement a listening system for customers with these questions by doing the following:

1. Listen at Scale: It will be nearly impossible to give full attention to each and every customer. The goal should be to prioritize the most important questions and select customer interactions to monitor. Determine a specific sample size suited to the customer base and use that sample to select questions and customers to address specifically.

2. Be Strategic: Listening can provide insight when choosing a strategy for engaging with customers. The customers will tell companies what they are hoping for in terms of service, and that information can be used to change for the better. Once a strategy is solidified, deploy resources to give the customers what they hope to receive from the company.

3. Move Fast: Begin moving on customer questions right away. As news regarding healthcare develops, so do the needs of the customers. Concerns not handled right away could get lost in the shuffle in an ever-developing news cycle, and customers want their problems solved in real time.

To see a full step-by-step guide on how to properly serve healthcare customers right now, you can click right here.

Perfume illustration for 360 Magazine by Kaelen Felix

Guide To Different Perfume Types

Shopping for new perfume can be somewhat overwhelming, especially when you have to think of all the elements to consider. This can be anything from the type of perfume to the scent profiles.

However, before you consider all the add-ons, it is important to know the different types of perfumes that are available on the market. Thus, below we have outlined an in-depth guide to different perfume types for a proper introduction to the world of perfumes.

 Types Of Perfumes

Typically, there are five types of perfumes on the market. These include Parfum, Eau de parfum, Eau de toilette, Eau de cologne, and Eau de Fraiche. The main difference between these perfume types is their fragrance oil concentration; which ultimately, affects other behaviors and characteristics of the perfume.

 Parfum

Parfum is the purest form of perfume available on the market. Otherwise known as Extrait de parfum or pure perfume, Parfum boasts the highest fragrance oil concentration.  Typically, Parfum contains between 15% to 25% fragrance oil concentrations. However, sometimes, you may find premium perfumes with fragrance oil concentrations of up to 40%.

Due to this high fragrance oil concentration, Parfum tends to be the most expensive perfume type on the market. This is caused by the high cost of obtaining the fragrance oil. For example, you need up to 10,000 roses to make a single 5ml bottle of essential rose oil. Thus, the fragrance oil extraction phase can be quite costly.

It gets even more expensive for perfume makers that make their perfume using rare and premium ingredients.  Additionally, because of this high fragrance oil concentration, Parfum tends to last the longest amongst all the perfume types. When you apply Parfum, it can last on your skin anywhere between 6 and 24 hours.

Because it has a higher fragrance oil concentration, this means that it has the lowest alcohol concentrations. So for people with sensitive skin such as dry skin, Parfum is an excellent option, if you can of course afford it.

Eau De Parfum

Eau de parfum, also known as EDP, has the second-highest fragrance oil concentration after Parfum and has a higher alcohol concentration than Parfum. Similar to Parfum, it is a better option for sensitive skin as well, because its alcohol content is still relatively low.

Generally, Eau de Parfum contains anywhere between 15% and 20% fragrance oil concentration. It is generally less expensive than parfum, nevertheless, somewhat expensive. When applied on your skin, depending on the scent profile and ingredients, Eau de parfum will last you between 4 and 6 hours.

Amongst perfume types, it is one of the most commonly sought after as it is suitable and somewhat reasonably priced for everyday wear. Its longevity means that you can go a whole day and refresh it just once or not needing to refresh it at all.

Eau De Toilette

Eau De Toilette, also known as EDT, has the third highest fragrance oil concentration. EDTs have a fragrance oil concentration of between 5% and 15% and similar to EDPs, there are amongst the most popular perfume types. However, EDTs exist with false presumptions amongst most consumers – probably perpetuated by salespersons – that they are not as good as EDPs. Don’t fall for his trick!

EDPs are not at all better than EDTs – well, except in situations where you are comparing a high end EDP with a low end EDT. Eau de Toilettes are a variation of EDPs with less fragrance oil concentrations. Thus, their difference is that they are less strong (scent wise) than EDPS. However, their quality is the same.

Eau de Toilettes are designed for individuals that are looking for the same scent but an option that is more subtle rather than strong and pungent. Typically, many perfume experts consider Eau de toilette a daywear fragrance and Eau de parfum as a nightwear fragrance.

 Similarly, Eau de toilette will last you anywhere between 4 and 6 hours. So the next time you are perfume shopping, compare these two perfume types only based on the strength of their scents rather than longevity or quality – EDPs are not necessarily better than EDTs!

Eau De Cologne

Eau De Cologne, also known as EDC, is formulated with one of the lowest fragrance oil concentrations amongst other perfume types. Eau de Cologne has a fragrance oil concentration of between 2% to 8% and the highest alcohol concentration.  The lower fragrance oil concentration makes EDCs quite cheaper.

 Many EDCs come in bigger bottles as you may require you to apply more compared to when you apply Parfum or Eau de parfum. Typically, many EDCs are formulated for men as lighter fragrance variations for stronger perfume scents. Additionally, EDCs are used as colognes or aftershaves. Their recipes normally consist of herb and citrus notes as well.

Eau De Fraiche

Eau De Fraiche, also known as Fragrance water, is somewhat similar to Eau De Cologne as it lasts within an hour or two of application. Eau de Fraiche boasts the lowest fragrance oil concentration of between 1% and 5%. A good example of Eau de Fraiche is fragrance or body mist.

Eau de Fraiche has the lowest fragrance oil concentration, however; it doesn’t have the highest alcohol concentration. Instead, most of the remainder of Eau de Fraiche is water; which accounts for the name fragrance water.  

Whilst there are different perfume types, the key principle to stick with when choosing a perfume to invest in is that a higher fragrance oil concentration equals higher perfume cost. However, a higher fragrance oil concentration also equates to stronger perfume scent and sometimes, longevity. It is also a good idea to know the ideal purpose for your perfume.

For example, Eau de parfum is ideal for nightwear whilst Eau de toilette is ideal for nightwear. Eau de cologne is mostly formulated as a cologne or aftershave. Fragrance water on the other end is ideal for refreshing whether you are at the gym or the beach. After equipping yourself with the right information about perfume types, your next step would be to learn about the perfect scent profiles.

 

 

Jewel illustration done by Mina Tocalini of 360 MAGAZINE.

JTV Jewelry Care

Knowing how to properly care for and clean your jewelry will help keep it sparkling for years to come, but it can be difficult to know the best way to clean them as different gemstones and metals require special care.

See below for expert tips from Kim Kanary, Certified Diamontologist and Vice President of Community Development & Engagement at JTV about important care details for many different gemstones on how to simply and safely clean your jewelry at home.

EXPERT TIPS FROM KIM KANARY:

Guidelines for Cleaning Jewelry: 

  • Generally, you can use lukewarm water, mild dish soap or jewelry cleaner, a soft cloth, or a soft bristle toothbrush.
  • In a small bowl, prepare a cleaning solution by mixing two tablespoons of mild dishwashing liquid with one quart of lukewarm water. Or, if you are using a commercial jewelry cleaner, be sure to follow all instructions, and make sure the expiration date has not passed since an expired cleaner may be ineffective or perhaps even damage your jewelry.
  • To clean: soak for 10-20 minutes, gently brush all sides, rinse with clean water, pat dry with a clean cloth. You can repeat this as much as you’d like to achieve the desire cleanliness and appearance.  

For Silver Jewelry:

  • First, try simply polishing it. To polish, use a silver or microfiber cloth and use long back-and-forth motions. Avoid rubbing in circles, as this can magnify small scratches.
  • If simple polishing doesn’t deliver the desired level of shine, following the cleaning guidelines above for a full cleaning of your jewelry.

For Gold Jewelry:

  • Follow the general cleaning guidelines above.

 For Gold-Plated Jewelry:

  • Rub gently with a soft cloth to restore shine.
  • If more cleaning is needed, follow the general cleaning guidelines above.

 For Earrings with Gemstones:

 Costume Earrings: 

  • Because glue is often used to attach stones, be extra cautious when cleaning.
  • Wipe gently with a clean, damp cloth and use as little water as possible.
  • Dry with a soft, absorbent cloth.
  • Let air dry before wearing or storing.

 How to keep your jewelry clean & sparkling: 

  • Earrings should be the last thing you put on and first thing you take off.  This will help you avoid getting hair or other products on your earrings, which can dirty or damage them.  
  • Wipe all jewelry with a soft, dry cloth when you take it off.
  • Be sure to properly store your jewelry.  If you prefer a jewelry box, place each piece in its own pouch or plastic bag.
  • Make sure jewelry is completely dry before storing.
  • Avoid wearing jewelry when bathing, swimming, or exercising

JTV is the leading retailer of jewelry and gemstones in the United States. With a proven 26-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including live TV programming, 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust and engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. JTV.com is one of the largest jewelry e-commerce websites in the country according to Internet Retailer’s Top 500 list for 2017.  

Follow JTV: Facebook | Instagram | Twitter

book, reading, Vaughn Lowery, 360 Magazine

Annalisa Parent – Writing Tips

How to finally write that book this summer, even if you haven’t written a word

By Annalisa Parent

Many would-be authors get overwhelmed by the size of a book-length project. Many of us find ourselves with additional free time on our hands this summer with fewer barbecues, farmers’ markets or fairs. How can you use this time to finally write your book? Here are some of my top tips from my writing coach archives.

Write down your end goal.

Yeah, yeah, yeah. We’ve heard this one a million times. But, look, if you don’t know what you want to accomplish, you’ll never get it done. As Lewis Carroll famously wrote, “If you don’t know where you are going, any road will get you there.”

Know what you want to accomplish.

If you’re like most writers, when you start to untangle this “what I want” knot, you’ll find it’s far more complicated than you first thought. For example, maybe your dream isn’t just a book, it’s a series, and movie rights, and a worldwide book tour. Those are all great ideas, but one step at a time. If you can hone in on the first step toward your dream, then you can break it down into actual action steps, moving it from nebulous dream to achievable goal.

Choose a deadline.

Choose a day that you are going to have this project done. This step cannot be overlooked, however, while deadlines are a huge motivator, here’s a pro tip: Post your deadline out on social media. Tell your friends, your parents, and especially someone who intimidates you just a little bit. Let these people hold you accountable and keep you motivated. Once you set that deadline for yourself, you’re going to work backward from that date to create your work plan. How much writing do you have to do each day to reach your goal, and how can you carve out the time to make it happen?

Remember that Creativity is Wonky.

Despite the best-laid plans of mice and men (Thank you, Steinbeck and Burns) to write 5,000 words a day or a chapter an hour, creativity is not always a linear process. You may want to finish that chapter today, but your book–and your brain– have other ideas. When our characters (or ideas) misbehave, they’re often right. You may feel like you want the piece to take a certain shape or go in a certain direction. The brain is sending us a caution flag, though. When your creativity takes the lead, following it always bears fruit. Really. I promise. Now, the piece you create today may not make the final cut for your book, but the information you garnered from the experience of following your creativity will always bring a benefit to the piece as a whole.

Find your best writer and be that writer

All kinds of would-be mentors want to tell you that you have to do it this way or that way in order to be a real writer. There are some rules, especially if you want to traditionally publish. That said, in the creative phase the most important consideration is finding your creative flow.

Write with a pencil or a tablet. Write outdoors or in your bed. Use an outline, or allow the natural flow of ideas. None of this fluff matters; here’s what does: Find the place where you can be at your creative best to get that draft out of you. After all, you can’t publish until you have a book. And you can’t have a book until you get it done.

The biggest key to success I have seen in writers who finish and publish well is that they find and embrace the writer they are, so they can write book after book with creative ease.

Show up every day like it’s your job.

My writing mentor Julia Alvarez, wasn’t the first one to say it, but she was the first one to say it to me: Being a writer is 90% applying butt to chair. Write at the beach. Write in a hammock. Write on your lunch break. Whatever you do, make writing a habit, and you’ll see the results. You don’t get a dream body by going to the gym once, or even once a week. The same is true of writing a book. Show up. Do the work. Even when it stings.

Remember that writing is art, and art takes time.

Many writers get lost in the rabbit hole: Why is it taking me so long to finish my manuscript? This trap turns into self doubt. “I must not be a good writer.” “I’m never going to get it done.” Believe me, I’ve heard it all, and I’ve seen self-doubt and fear stymy project after project. What if you reframe this fear? What if instead you say “Writing is art and art takes time.” Consider the Sistine Chapel, painted by Michelangelo. It took four and a half years for him to complete that masterpiece, which–frankly, if you’ve seen the level of detail–you know it’s astonishing he completed it so quickly. What else? The Washington Monument took thirty years to construct; thirty full years. Let’s think about more writing-related references. It took Victor Hugo twelve years to write Les Miserables and Harper Lee spent two and a half years writing To Kill a Mockingbird. Writing is art, and art takes time. Completing your manuscript is not going to happen overnight, not because there’s something wrong with you, but because you are an artist. Allow yourself to get into creative flow, and creativity will reward you with a cornucopia of ideas and finished pages. Promise. I’ve watched it with my own eyes hundreds of times.

Pace yourself.

Working with the creative process and the brain’s natural function means you must be really honest with yourself about how much you can get done. It’s very admirable and ambitious if you say you’re going to get everything done today, but you also might be setting yourself up for failure. When you set yourself up for failure, you’ll feel yucky about yourself. You don’t want to come back to the project feeling like you failed. So, make reasonable goals for yourself and pace your project in a reasonable way.

Follow these steps above and you will notice how much lighter it feels to write and finish your project.

About Annalisa Parent

Annalisa Parent is a writing coach who has helped hundreds of authors to finish and publish well. She used neuroscientific principles to guide the writing process through her programs in the Writing Gym. To find out more, and to download her free e-book The Six Steps to Go from Struggling Writer to Published Author, visit www.datewiththemuse.com

Mindfulness and Meditation for Children

Breast Cancer Survivor & Yoga Nidra Facilitator Helps Children Live Happier With New Book

Children from all walks of life are exposed to stressful situations daily and learn to think in a way that creates anxiety. Some suffer hardships or see family members go through medical challenges, while others may be exposed to violence or substance abuse. Even children who come from privileged homes with intact families face challenges, whether it be parents who push them too hard, bullies who tease them at school, or online videos that send the wrong messages. All of these events can create insecurities and fears, which today’s youth don’t know to handle. Learning mindfulness techniques can help children be more resilient in the face of stress and help ease their worries.  

How can we teach them?

By using a how-to storybook that introduces children to mindfulness techniques for easing anxiety and promoting happiness.

The Dolphin’s Secret: A Meditational Journey for Children by Meryl Best Lowell introduces children to Yoga Nidra—an ancient form of guided meditation which incorporates a sequence of mindfulness techniques—and encourages them to add it to their lives in order to feel calmer and happier. The book weaves how-to steps into the whimsical story of Meri, a beautiful mermaid, and her friend Aloha, a dolphin. Using The Dolphin’s Secret, parents and teachers can lead children ages 4-8 in these exercises as they lay down before naptime or bedtime.

“When children are scared, tired or sad, sometimes they act out in undesirable ways,” says Lowell. “The easy relaxation techniques incorporated into the story of Meri and Aloha will help caregivers as they guide children through ways to better manage themselves when they have these feelings. Not only can the story be used for entertainment when a child is feeling tired, but it can also be referred to in scenarios when a child is upset, and a parent or teacher needs to take action to calm them and stop the behavior from escalating.”

About Meryl Best Lowell

Lowell began practicing guided meditations while undergoing chemotherapy treatments for a rare and aggressive form of breast cancer. Once treatments were complete, she checked off a bucket-list item and went swimming with dolphins in the Bahamas– a life-enhancing and transformational experience. Later while on a hike, she was inspired to incorporate the mindfulness techniques of Yoga Nidra into a book for children- and of course, use dolphins among the characters.

Follow Meryl Best Lowell

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How Online Coaching Helps Busy People Get Fit

How Online Coaching Helps Busy People Get Fit

People are busier today than ever before, and for many people that tends to keep them from getting the exercise that they need. According to the U.S. Department of Health & Human Services, less than 5% of the adults in the country engage in physical activity for at least 30 minutes per day. What’s more, they report that 80% of adults do not meet the guidelines for both aerobic and strength-training activities each week. One of the most common reasons people cite for not getting enough exercise is that they don’t have the time, but online coaching is changing all that.

“I’ve been offering online coaching since 2009, and I’ve seen how it’s helped so many people find the time to get fit,” explains Coach Sarah Walls, personal trainer and owner of SAPT Strength & Performance Training, Inc., who is also the strength and conditioning coach for the WNBA’s Washington Mystics. “There are a lot of benefits to opting for online coaching for those who may be too busy for in-person meetings or who have geographic constraints.”

Online coaching puts the power of having a trainer right in the comfort of your own home. By logging online with a computer or tablet, the coaching session is right there at the person’s fingertips. They still get the same powerful information they would in person, but the delivery format works better for many people. Online coaching gives people a tool that they can use when it’s convenient for them, which will help them stay on track, hold themselves accountable, and work toward reaching individual fitness goals.

Many people spend their day commuting back and forth to work and spending long hours in the office. The last thing they can imagine doing is trying to squeeze in an additional drive to go work out somewhere. Online coaching has become a popular option for those who are busy, but also for those who are looking to have their workout fit their own list of what they want out of a workout routine. Some of the ways that online coaching is helping busy people get fit include:

  • Saving time. In the time that many people will take to drive back and forth to go work out, they could complete an in-home or in-office workout. Using your own body weight, there are many exercises that can be done right in the living room in order to get fit.
  • Motivation. Online coaching provides people with the motivation when and where they may need it. Working with a personal trainer is a great way be get motivated, as well as get the expert advice that people need to achieve their fitness goals.
  • Privacy. There are many people who would like to work out with a personal fitness coach, but don’t want to do it in front of others. They may be embarrassed or feel they don’t measure up. Online coaching provides them with a whole new level of privacy.
  • Flexibility. Online coaching allows people to work out at the hour that is convenient for them, as well as in the geographic location that works for them. Whether they are on vacation, in the office, or at home, they can fit in a coaching session when it works for them.

“Those who try online coaching tend to love it,” added Coach Walls. “They get the same great information, but it fits their life better, so they are more able to stick with it. Getting fit is easier when you have the tools that can help you get there, and that’s exactly what online coaching aims to do.”

Sarah Walls has over 15 years experience in coaching and personal training. Owner of SAPT Strength & Performance Training, Inc, founded in 2007, she offers coaching to develop athletes, adult programs, team training, online coaching, and more. She is also the strength and conditioning coach for the WNBA’s Washington Mystics, and has over eight years of experience working as an NCAA D1 strength and conditioning coach and personal trainer. To learn more, visit the site: www.saptstrength.com.

SAPT Strength & Performance Training, Inc.

Located in Fairfax, Virginia, SAPT Strength & Performance Training, Inc. is a high performance training club that specializes in helping to develop athletes of all ages. They offer athletic training programs for youth, college students, and amateurs. The company was founded in 2007 by Sarah Walls, a professional strength and conditioning coach and personal trainer with NCAA D1 experience, who is the strength and conditioning coach for the WNBA Washington Mystics team. To learn more, visit the site: www.saptstrength.com.