Posts tagged with "answers"

Kaelen Felix Illustrates a Healthcare Article for 360 MAGAZINE

Authenticx x Healthcare Companies

Healthcare companies are at the center of so many debates right now, and their involvement in the pandemic is one of the biggest.

Having to answer customer questions while COVID-19 impacts the nation in a manner unprecedented in our lifetime can be a challenge, but Authenticx is offering advice to companies attempting to provide answers.

Authenticx CEO Amy Brown said the upcoming flu season will bring about more questions, and we can use the past several months to prepare.

“Americans are tuned into what healthcare experts are saying like never before. We’re urging healthcare providers to seize this opportunity to listen to the concerns of the public and use their resources to provide clear guidelines and straightforward advice so healthcare consumers can make the best decisions to protect themselves and others,” Brown said.

Based on 45,000 data points pulled from customer conversations, Authenticx was able to determine three main concerns regarding coverage. The three concerns are as follows:

1. Contraction Risk: Patients have divided themselves into different demographics trying to determine the possibility of contracting COVID-19, and the flu will only make it more difficult to determine. Customers called their healthcare providers to ask questions like:

  1. Should I get my flu shot this year or does that lower my immune system?
  2. Is there anything I should know about flu shots relative to my specific treatment plan?
  3. Should I quarantine if I think I have the flu?
  4. How do I know if I have the flu or COVID-19? What should I do about that?

2. Flexible Payment Options: Unstable employment and loss of insurance have been devastating results of COVID-19, but customers are still trying to remain safe. Customers reportedly asked how to proceed forward with healthcare given limited financial flexibility. Those concerns are not likely to curtail in the very near future.

3. Supply Chain & Access to Medications: With COVID-19 taking priority in national health, many patients expressed concern about getting medication they required prior to the pandemic. Issues with the mail system could also cause consumers to panic if their medication sees shipping delays or problems. Between flu shots and COVID vaccines, drug manufacturers are being kept busy. Some worry they’re too busy to handle normal mandatory medication.

Brown said healthcare companies can implement a listening system for customers with these questions by doing the following:

1. Listen at Scale: It will be nearly impossible to give full attention to each and every customer. The goal should be to prioritize the most important questions and select customer interactions to monitor. Determine a specific sample size suited to the customer base and use that sample to select questions and customers to address specifically.

2. Be Strategic: Listening can provide insight when choosing a strategy for engaging with customers. The customers will tell companies what they are hoping for in terms of service, and that information can be used to change for the better. Once a strategy is solidified, deploy resources to give the customers what they hope to receive from the company.

3. Move Fast: Begin moving on customer questions right away. As news regarding healthcare develops, so do the needs of the customers. Concerns not handled right away could get lost in the shuffle in an ever-developing news cycle, and customers want their problems solved in real time.

To see a full step-by-step guide on how to properly serve healthcare customers right now, you can click right here.

Q&A With Todd Schireson, Abell Auction Co.

Vice President of Abell Auction Company, Todd Schireson, gives a one-on-one personal interview regarding his business as well as his family’s legacy.

Q: How does one become a curator for an auction?

A: Although I have a BA Degree in Business/Economics, I grew up surrounded by antiques and fine art through the family business. I started taking an interest in design, and knew that I wanted to work in the art world.

Q: When did you realize that you wanted to continue your family’s legacy?

A: I was working in high-end residential management and was fortunate enough to work closely with some of the most important interior designers of the day. I became increasingly passionate about art and design, and started taking more of an interest in the auction business. My grandfather and father were both co-owners of the family auction house and it was a natural step to take in my mid-twenties.

Q: What type of research have you conducted in order to keep your pulse on the millennial consumer?

A: My research comes from years of experience as an auctioneer watching what different age groups are buying. We have changed our business format to encompass more millennial buyers. We hold specialty auctions, especially featuring more mid-century and luxury goods to accommodate that market.

Q: Do you consider yourself a philanthropist? Does any of your proceeds at your auction go towards any humanitarian efforts?

A: All of the auctioneers at Abell including myself donate our time to doing charitable auction events. I recently served as an auctioneer for the Jane Goodall foundation charity auction, and have done cancer foundation auctions as well.

Q: Describe your most eclectic find for this youthful market segment?

A: Every so often we come across really fun estates in Southern California. One estate that a youthful market responded well to was a single-owner men’s sneaker collection. We sold more than 200 pairs of collectible, new, in-box sneakers.

Q: How do you select a location for your pop-up engagements?

A: We selected a location based off of a diverse, younger, affluent market. We typically use the Venice area for its walkable neighborhood and the educated art community present.

Q: What advice would you give to someone aspiring to be an auctioneer?

A: The main facets of being an auctioneer are obtaining merchandise and selling merchandise. For both you have to know your customer base, know what look is selling, and be educated about any piece that could come across an auction house.

Q: Is there anything you wish us to know about your next endeavors?

A: We are taking a 102-year-old business and bring it into the 21st century by becoming more accessible online, to reach an audience that can’t necessarily be here in person.

Q: Are you tackling other markets besides LA? National? International?

A: We have a solid base in Southern California, but have expanded into Palm Springs, Northern California and Las Vegas. We are an internationally and nationally recognized auction house; our expansion into the international markets has been a result of expanding online.